电子商务专业英语单词及相关术语
电子商务英语专业名词
一、专业名词1，电子商务electronic commerce视频会议video conference不断增长ever –increasing供应商supplier内部运营internal operation组织organization交易transaction消费者consumer有效率的efficient有弹性的flexible2，电子邮件营销email marketing市场调研market research提高整体营销信息enhance overall marketing message 拓展网络exploit the web网络能力capabilities of the web离线营销活动offline marketing activities传统营销traditional marketing品牌的忠诚度brand loyalty传统促销方法traditional promotional methods营销策略marketing strategy3，电子银行electronic bank家庭银行home bank支付账单pay bills私人网络private network金融机构financial institutions银行服务banking services在线申请apply online4，电子支付electronic payment电子支票electronic checks电子货币electronic money经常账户checking accounts数据加密data encryption客户认证client authentication智能卡smart cards计算机硬盘computer hard disks银行部门banking sector小额支付small value payment5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development虚拟商店virtual stores/shops产品规格specification电子银行cyber bank购物中心shopping center在线付款payment online确认订单confirmation of the order总金额total amount批号date code6，最终产品finished goods相关信息related information产地the point of origin运输与配送transport &services国际供应链管理international supply chain management预售服务pre-retailing services军事策略military strategy战时物资生产wartime material production集中于centering on战略物资补给strategic commodities supply 7,file transfer 文件传输digital cash 电子现金geographical location 地理位置on a global scale 在全球范围EDI 电子数据交换competition 竞争definition 定义manufacturer 生产商advertising 广告interaction 互动8 ,internet marketing 网络营销electronic mediu电子媒介affiliate marketing 会员营销merge…with…与…融为一体distribute products 配送产品community activities 社区活动marketing objectives 营销目的loyalty program 贵宾会员计划provide comprehensive information 提供综合信息commercialization 商业化9, virtual bank 虚拟银行online bank 在线银行physical bank 有形银行banking activities 银行业务credit unions 信用合作社credit card products 信用卡产品open a checking or savings account 开立支票或储蓄账户10, paper checks 纸质支票banking settlement system 银行结算系统payment data 支付数据secure communication protocols 安全通信协议secure payment protocols 安全支付协议server authentication 服务器认证prepaid cards 预付费卡electronic purses 电子钱包digital cash 数字现金access product 可存取的产品11, shopping online 在线购物business directories 企业名单purchasing process 采购流程authentication centre 认证中心surfing the internet 网上冲浪names of commodities 商品名称lead time 交货日期terms of payment 付款方式payment authentication 付款认证release the goods 发货12, the efficient and cost-efficient flow 有效而合算流动raw materials 原材料in-process inventory 半成品For the purpose of conforming to in motion and rest 为满足消费者需要the management of inventory in motion and rest 动态与静态的库存管理IT solutions 信息技术解决方案added-value 增值in military science 在军事科学方面the most crucial element 最关键的要素a network of transportation 运输网络二、句子翻译（1,2,14,17,18）（英→汉）1．1)in another word ，electronic commerce is the buying ，selling and trading of goods and services through private and public networks .换句话来说,电子商务是指通过私人或公众网络来买卖或交换货物和服务2)first stage of EC expansion is that with in the “connected ” or “online ” computer users .EC的首个发展阶段局限于“在线”计算机用户3)the second wave will come when more people get access to computers (via lowered computer prices or cheaper device )第二个高峰将会在更多人可以通过更低廉的价格或设备访问计算机的时候来临4)the third expansion is predicted to be from those with non-computer access to the global network :through broadcast TVs ,cable TVs ,telephone networks and new appliances .据预测，电子商务发展的第三次浪潮将会出现在不用电脑就能上网的技术发展方面，例如通过无线电视，有线电视，电话网络及新型的设备上网5)a widespread use of these cheaper access media represents the phase of “bringing workplace computers in to living room ”低价的接入设备的广泛使用代表着进入了“家庭办公”的新时代2，1)the conveniences afforded by electronic commerce is limitless .电子商务提供的便利是无止境的2)more than 100 countries are linked into exchanges of data ,news and opinions .超过100个国家已经接入互联网，交换资料、新闻和言论。
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机
电子商务英语词汇大全掌握电子商务领域的重要英语词汇把握商机电子商务英语词汇大全：掌握电子商务领域的重要英语词汇，把握商机在如今数字化和全球化的时代，电子商务已经成为商业运营中不可忽视的一部分。
无论是为了拓展市场，还是为了与国际客户交流，掌握电子商务领域的英语词汇变得至关重要。
本文将为您提供一份电子商务英语词汇大全，助您更好地理解和应用电子商务。
1. E-commerce - 电子商务- Definition: The buying and selling of goods and services conducted over electronic systems such as the internet.- Sentence: With the rise of e-commerce, many traditional retailers have started to develop their online presence.2. Online marketplace - 网上市场- Definition: A website or platform where buyers and sellers engage in transactions.- Sentence: Amazon and Alibaba are two famous online marketplaces that provide a wide range of products.3. Digital marketing - 数字营销- Definition: Promoting products or services through digital channels, such as social media, search engines, and email marketing.- Sentence: Digital marketing has become an essential strategy for businesses to reach their target audience.4. B2B (Business-to-Business) - 企业对企业- Definition: The exchange of goods or services between businesses.- Sentence: Many manufacturers rely on B2B platforms to connect with suppliers and distributors.5. B2C (Business-to-Consumer) - 企业对消费者- Definition: The exchange of goods or services from businesses to consumers.- Sentence: Online retailers are focused on enhancing the B2C shopping experience to attract more customers.6. Dropshipping - 代发货- Definition: A retail fulfillment method where the seller does not keep products in stock, but instead transfers customer orders and shipment details to a manufacturer or supplier who directly ships the products to the customer.- Sentence: Dropshipping has gained popularity among entrepreneurs due to its low startup costs and ease of operation.7. Payment gateway - 支付网关- Definition: A platform that authorizes payments for e-commerce transactions.- Sentence: Integrating a secure payment gateway is crucial for online businesses to facilitate smooth and secure transactions.8. CRM (Customer Relationship Management) - 客户关系管理- Definition: A system or strategy for managing and analyzing customer interactions and data to improve business relationships.- Sentence: Many companies use CRM software to keep track of customer preferences and provide personalized services.9. SEO (Search Engine Optimization) - 搜索引擎优化- Definition: The practice of optimizing websites to rank higher in search engine results pages.- Sentence: By implementing effective SEO strategies, businesses can increase their visibility online and attract organic traffic.10. Data analytics - 数据分析- Definition: The process of collecting, analyzing, and interpreting data to gain insights and make informed business decisions.- Sentence: Data analytics helps businesses identify market trends and customer behavior to develop effective marketing strategies.11. Mobile commerce - 移动商务- Definition: Conducting commercial transactions through mobile devices, such as smartphones and tablets.- Sentence: The rise of mobile commerce has transformed the way consumers shop and interact with businesses.12. Cross-border e-commerce - 跨境电子商务- Definition: The online sale of goods or services between businesses and consumers in different countries.- Sentence: Cross-border e-commerce has opened up new opportunities for businesses to access global markets.在电子商务领域成功运营，不仅需要了解上述关键英语词汇，还需要不断学习和掌握行业的最新趋势和技术。
电子商务专业术语一览表
电子商务专业术语一览表电子商务专业术语一览表缩写英文全称中文涵义ACD Automatic Call Distribution 自动呼叫分配ADO Active Data Object 活动数据对象ADSL Asymmetric Digital Subscriber Line 非对称数字用户线路AHP Analytic Hierarchy Process 层次分析法Affiliate Marketing 合作营销AM AgileManufacturing 敏捷制造AOL AmericanOn-Line 美国在线App Store Apple Store 苹果公司的应用商店（手机软件商店）ASM Advertising-SupportedModel 广告支持模式ASMM Advertising-Subscription Mixed Model 广告订阅混合模式ASP ActiveServerPage 动态服务器页面ASP Application Service Provider 应用服务提供商ATP Able-To-Promise 承诺能力Anonymous 匿名的，匿名性Atomicity 原子性Auction 拍卖Barter在线换客B2B Business to Business 企业对企业的电子商务B2B2C Business to Business to Customer 企业对中间商对消费者的电子商务B2C Business to Customer 企业对消费者的电子商务B2G Business to Government 企业对政府的电子商务BBS BulletinBoardSystem 电子公告牌BI BusinessIntelligence 商务智能Blog 博客BMO Block-and-Mortar-Organization 砖块加水泥型组织（完全实体化组织）BPR Business Process Reengineering 业务流程重组B/S Browser/Server 浏览器/服务器模式B/W/D Browser/WebServer/DataServer 浏览器/Web服务器/数据库服务器模式Barcode 条形码C2C Customer to Customer 消费者对消费者的电子商务CA CertificateAuthority 认证机构，认证中心CAD ComputerAidedDesign 计算机辅助设计CAM ComputerAidedManufacturing 计算机辅助制造CAP Customization and Personalization 定制和个性化C-Business Collaborative Business 协同业务（商务）C-Commerce CollaborativeCommerce 协同商务CC CloudComputing 云计算CD ConcurrentDesign 并行设计CFCA China Financial Certificate Authority 中国金融认证中心CGI Common Gateway Interface 通用网关接口CIMS Computer Integration Manufacture System 计算机集成制造系统CIO Chief Information Officer 首席信息主管CKO Chief Knowledge Officer 首席知识主管CMO Click-and-Mortar-Organization 鼠标加水泥型组织（开展了部分电子商务的实体化组织）CNNIC China National Internet Information Center 中国互联网信息中心competitive advantage 竞争优势competitive environment 竞争环境CRM Customer Relationship Management 客户关系管理CS CloudService 云服务CSP Cloud Service Provider 云服务提供商CSS Customer Service System 客户服务系统C&C CallCenter 呼叫中心C/S Client/Server 客户机/服务器模式Capacity 能力Capital 资本Character 品格CollaborativeProcessing 协同处理Collateral 担保CommerceService 交易服务Condition 条件/环境ContentManagement 内容管理Continuity 持续性Credit 信用Cyberspace 赛佰空间Dynamic Brokering 动态经纪模式DDN Distributed Data Network 分布式数据网DES Data Encryption Standard 数据加密标准DHTML Dynamic HyperText Markup Language 动态超文本标记语言DNS Digital Neural System 数字神经系统DRP DistributionResourcePlanning 分销资源计划DSS Decision Support System 决策支持系统DutchAuction 荷兰式拍卖EnglishAuction 英式拍卖EA ElectronicAggregation 电子集合EALD ElectronicAssembly Line of Data 电子数据装配线EB/eBiz ElectronicBusiness(E-Business) 电子业务（广义电子商务）EBOD E-Business On Demand 电子商务随需应变EC/eCom ElectronicCommerce(E-Commerce) 电子商务EDI Electronic Data Interchange 电子数据交换EDP Electronic Data Processing 电子数据处理EFT ElectronicFunds Transfer 电子资金转账EII Enterprise Information Index 企业信息化水平指数EIP Enterprise Information Portal 企业信息门户EKP Enterprise Knowledge Portal 企业知识门户EM ElectronicMarket 电子化交易市场（电子市场）ERP Enterprise Resource Planning 企业资源计划规划Auction 网上拍卖（电子拍卖）E-Auction Electronice-BRM Electronic Business Relation Management 电子业务关系管理E-Citizen 电子公民Electronic Exchange（e-exchange）电子交易所E-Envoy 电子商务专员E-Government 电子政务/电子政府E-Minister 电子商务大臣Email（E-mail）电子邮件eMarketPlace 电子集市Extranet 外部网（外联网）ERPⅡEnterprise Resource Planning Ⅱ下一代（第二代）ERP Trade 电子贸易ET ElectronicSystems 电子出价系统ETS ElectronicTenderingRelay 帧中继FR FrameFind the Best Price 寻找最佳价格Protocol 文件传输协议TransferFTP FileFirewall 防火墙Flexibility 柔性Auction 正向拍卖ForwardG2C Government to Customer 政府对公众的电子政务GDP Gross Domestic Production 国内生产总值Information Infrastructure 全球信息基础设施GII GlobalSystem 地理信息系统InformationGIS GeographicalGroup Purchasing 团体采购Agreement 政府采购协定PurchaseGPA GovernmentGPS Global Positioning System 全球定位系统Groupware 群件HIS Hospital Information System 医院信息系统HTML HyperT ext Markup Language 超文本标记语言Protocol 超文本传输协议TransferHTTP HyperT extContent Provider 互联网内容服务提供商ICP Internetcorporation 国际数据公司DataIDC InternationalElectrotechnical Commission 国际电工技术委员会IEC InternationalII InformatizationIndex 信息化指数IIS Internet Information Server 互联网信息服务器IPP Internet Platform Provider 互联网平台服务提供商ISDN Integrated Service Digital Network 综合业务数字网ISI Information Society Index 信息社会指数ISO International Organization for Standardization国际标准化组织ISP Internet Service Provider 互联网服务提供商IT InformationTechnology 信息技术Logistics 国际贸易物流TradeITL InternationalUnion 国际电信联盟ITU InternationalTelecomInternet 互联网（因特网）Intranet 内部网（内联网） JIT Just In Time 准时制生产JSP Java Server Page是一种基于Java 的脚本技术，运行于服务器端 Java AppletJava 小程序 Javascript一种采用Java 语法的用于网络编程的脚本语言KM Knowledge Management 知识管理 Knowledge Access 知识访问Knowledge Asset 知识资产Knowledge Chain 知识链Knowledge Environment 知识环境 Knowledge Repository 知识库/知识容器LAN Local Area Network 局域网LBS Location Based Service 基于位置的服务（定位服务）L-commerce LocationCommerce L 商务LDAP Lightweight Directory Access Protocol Lean Production 轻型目录存取协议精益生产management team 管理团队 marketing strategy 营销战略 M-business Mobile Business 移动商务 MAC Media Access Protocol 媒体访问协议marketspace 空间市场（即电子市场）market opportunity 市场机会MAN Metropolitan Area Network 城域网MC Mass Customization 大规模定制MEC Mobile Electronic Commerce(M-Commerce) 移动电子商务MIN Medical Information Network 医疗卫生信息网络MIS Management Information System 管理信息系统 MPS Mobile Position Services 移动定位服务 MRP Material Requirements Planning 物料需求计划MR PⅡ Manufact uring Resource Plan 制造资源计划MSN Microsoft Network 微软网络 NGI Next Generation Internet 下一代因特网NII National Information Infrastructure 国家信息基础设施NOIE Index National Office Information Economy Index 信息经济办公室指数 NRI Networked Readiness Index 网络化准备指数 Name Your Price 报价模式Online Auctions 在线拍卖OFP Order Fulfillment Process 订单履行流程 organizational development 组织发展 OLAP On-Line Analytical Processing 联机分析处理 OLP On-Line Publication 在线出版OLTP On-Line Transaction Processing 联机事务处理 OSI Open System Interconnection 开放网络互联标准Services 在线服务On-LineEntertainment 在线娱乐On-LineComputer 个人计算机PC PersonalDigitalAssistant 个人数字助理PDA PersonalPDM Production Data Management 产品数据管理HomePage 个人主页PHP PersonalPOS Point Of Sale Product Catalogue 零售终端系统产品目录P2P Peer to Peer 对等网QOS Quality Of Service 服务质量AuctionTechnology 反向拍卖技术RAT ReverseFrequency 射频技术RF RadioAdleman 一种采用公钥加密技术的加密方法Shamir,RSA Rivest,Protocol 实时传输协议RTP RealtimeTransferRevenue Model 赢利模式Protocol 安全代理协议AgentSAP SecureImprovers 供应链改进ChainSCI SupplyManagement 供应链管理ChainSCM SupplyPlanning 供应链计划ChainSCP SupplyTransaction 安全电子交易SET SecureElectronicSGML Standard Generalized Markup Language 标准通用标记语言SOAP Sample Object Access Protocol 简单访问协议SNS Social Network Service 社交网络服务SQL Structural Query Language 结构化查询语言SSL Secure Socket Layer 安全套接层Auction 密封拍卖Sealed-bidServlet 一种运行于服务器端的程序Sniping 狙击Terminal 终端到终端toT2T TerminalTCP/IP Transfer Control Protocol/Internet Protocol 传输控制协议/网间标准TPL Third Party Logistics 第三方物流UDDI Uniform Distributed Data Interface 统一分布式数据接口UDP User DataGram Protocol 用户数据报协议URL Uniform Resource Locator 统一资源定位器Value Proposition价值体现AddedNetwork 增值网V AN ValueVLAN Virtual Local Area Network 虚拟局域网Organization 虚拟组织（完全电子商务组织）VO VirtualVOIP Video On IP IP视频技术VRML Virtual Reality Modeling Language 虚拟现实模型语言VBScript 一种采用VB语法的用于网络编程的脚本语言Applicationprotocol 无线应用协议WAP WirelessWSDL Web Services Describe Language Web服务描述语言Organization 世界贸易组织WTO WorldTradeWWW WorldWeb 万维网WideCurse 赢者诅咒Winner’sXML eXtensible Markup Language 可扩展标记语言。
电子商务英语词汇
电子商务英语词汇1、电子商务 Electronic Commerce (E-commerce)2、电子邮件 E-mail3、电子数据交换 Electronic Data Interchange (EDI)4、电子公告板 Electronic Bulletin Board5、电子金融 Electronic Commerce, Electronic Finance6、电子咨询 Electronic Consulting7、电子签名 Electronic Signature8、电子安全 Electronic Security9、电子支付 Electronic Payment10、电子商务市场 E-commerce Marketplace11、网络营销 Online Marketing12、网络调查 Web Survey13、网络广告 Web Advertising14、网络贸易 Web Trading15、网络银行 Internet Banking16、网上商店 Online Store/Shop17、网络消费者 Web Consumer18、网络采购 Web Procurement19、网络数据 Web Data20、网络服务 Web Service商务英语的词汇特征商务英语，作为一种专门用途英语，与日常英语在词汇使用上有显著区别。
本文将详细探讨商务英语的词汇特征。
一、专业术语的使用商务英语中大量使用专业术语，这些术语具有高度的精确性和专业性。
例如，“国际贸易”（International Trade）、“股票市场”（Stock Market）、“供应链管理”（Supply Chain Management）等，这些词汇在其他类型的英语中可能较少使用或含义完全不同。
二、缩写和简写词的使用在商务英语中，常常使用缩写和简写词以提高沟通效率。
例如，“GDP”（国内生产总值）、“CEO”（首席执行官）、“FYI”（供参考）等。
电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇
电子商务英语词汇大全了解电子商务平台在线交易和电子支付的英文英语词汇在当今数字化时代，电子商务已成为商业活动的主要形式之一。
为了在电子商务领域更好地理解和沟通，掌握相关的英语词汇是至关重要的。
本文将为您提供一份电子商务英语词汇大全，帮助您更深入地了解电子商务平台、在线交易和电子支付的相关术语。
一、电子商务平台相关词汇1. E-commerce platform - 电子商务平台2. Online marketplace - 在线市场3. Electronic storefront - 电子商店4. Online storefront - 在线商店5. B2B (Business-to-Business) platform - 企业对企业平台6. B2C (Business-to-Consumer) platform - 企业对消费者平台7. C2C (Consumer-to-Consumer) platform - 消费者对消费者平台8. M-commerce (Mobile commerce) platform - 移动商务平台9. Social commerce platform - 社交商务平台10. P2P (Peer-to-Peer) platform - 点对点平台二、在线交易相关词汇1. Online transaction - 在线交易2. Order placement - 订单下单3. Shopping cart - 购物车4. Payment gateway - 支付网关5. Checkout process - 结算流程6. Product listing - 商品清单7. Product description - 商品描述8. Shipping address - 收货地址9. Delivery options - 配送选项10. Customer reviews - 用户评价三、电子支付相关词汇1. Electronic payment - 电子支付2. Online payment - 在线支付3. Credit card payment - 信用卡支付4. Debit card payment - 借记卡支付5. E-wallet - 电子钱包6. Digital currency - 数字货币7. Payment processing - 支付处理8. Payment confirmation - 支付确认9. Payment security - 支付安全10. Payment gateway integration - 支付网关集成四、其他相关词汇1. E-business - 电子商务2. E-marketing - 电子营销3. Online advertising - 在线广告4. Customer relationship management (CRM) - 客户关系管理5. Logistics - 物流6. Supply chain management - 供应链管理7. Data analytics - 数据分析8. Cybersecurity - 网络安全9. Mobile app development - 移动应用开发10. User experience (UX) - 用户体验以上只是电子商务领域中的部分重要词汇，希望能对您在学习和实践过程中有所帮助。
电子商务英语专业术语
Unit 3
Card reader 读卡器 Consumer-aggressive techniques 侵犯消费者权益的技术 Informaiton superhighway 信息高速公路 push marketing 推式营销 Pull marketing 拉式营销
电子交易 商业指南列表 财会系统 商业需求 信用等级 技术解决方案 门户网站 内容网站
Information public Information private Informtion safety Dispatch management Distribute processes Access market
Relational database
01
Flat model database
02
Hierarchical model database
03
Network model database
04
Relational model database
05
1
Conversion: 转型
2
Backbone :主干
charge-free policy 免费政策
profit-making models 盈利模式
gross profit margin 毛利率
profit margin 边际利润率
sell product line 销售产品线
operating profit 营业利润
cost-cutting moves 成本消减措施 after-hours trading 盘后交易 fulfillment cost 实现成本 customer-service center 客服中心 e-taxe(electronic taxe) 电子税收 e-shop 网上商店 general counsel 法律总顾问
电子商务专业术语（中英对照）
电子商务专业术语（中英对照）电子商务专业术语（中英对照）序号术语中文术语英文缩写1 客户争取成本Acquisition Cost2 广告屏蔽软件Ad-blocking software3 可定地址媒体Addressable media4 广告-收费混合模式Advertising-subscription mixed revenue model5 竞价广告Ad-Words6 关联营销Affiliate marketing7 匿名电子现金Anonymous electric cash8 应用服务提供商Application Service Provider ASP9 互联网应用服务提供商Application Service Provider ASP10 授权承诺Authority to bind11 自动清算所Automated clearing house ACH12 横幅广告Banner ad13 行为细分Behavioral segmentation14 账单显示Bill presentment15 电子公告牌Board System BBS16 品牌延伸Brand leveraging17 浏览器/服务器模式,即B/S结构Browser/Server B/S18 商业智能Business Intelligence BI19 业务流程专业Business process patent20 企业对企业的电子商务Business to Business B2B21 企业对消费者的电子商务Business to Customer B2C22 企业对政府的电子商务Business to Government B2G23 商业机构对行政机构Business-to-administrations B2A24 呼叫中心Call center25 商品目录模式Catalog model26 平类管理公司Category manager27 公益营销Cause marketing28 认证机构Certification Authority CA29 分销渠道管理Channel distribution manager30 中国金融认证中心China Financial Certificate Authority CFCA31 客户过滤机Client/server architecture32 客户机端电子钱包Client-side electronic wallet33 协同商务Collaborative Commerce C-Commerce34 协同处理Collaborative Processing35 交易服务Commerce Service36 局部外包Component outsourcing37 消费者对行政机构Consumer-to-administrations C2A38 内容管理Content Management39 转化率Conversion Rate CR40 每次动作成本Cost Per Action CPA41 每点击成本Cost Per Click CPC42 销售分成Cost Per Sales CPS43 每千人成本Cost Per Thousand CPT44 客户生命周期Customer life cycle45 客户关系管理Customer Relationship Management CRM46 客户关系管理Customer Relationship Management CRM47 赛佰空间Cyberspace48 决策支持系统Decision Support System DSS49 分布式数据网Distributed Data Network DDN50 重复消费Double-spending51 电子商务随需应变E-Business on Demand EBOD52 电子数据装配线Electronic Assembly Line of Data EALD53 电子业务Electronic Business EB54 电子商务Electronic Commerce EC55 电子数据交换Electronic Data Interchange EDI56 电子数据交换Electronic Data Interchange EDT57 电子数据处理Electronic Data Processing EDP58 电子邮件营销Electronic Direct Marketing EDM59 电子邮件营销Electronic Direct Marketing EDM60 电子资金转账Electronic Funds Transfer EFT61 电子贸易Electronic Trade ET62 电子集市E-Marketplace63 企业资源计划Enterprise Resource Planning ERP64 企业资源规划Enterprise Resource Planning ERP65 电子采购软件E-procurement software66 扩展标记语言Extended Markup Language EML67 外部网（外联网）Extranet68 快速风险投资Fast venturing69 服务费用模式Fee-for-service revenue model70 文件传输协议File Transfer Protocol FTP71 防火墙firewall72 固定费率访问Flat-rate access73 帧中继Frame Relay FR74 经常问到的问题Frequently Asked Questions FAQ75 订单履行公司Fulfillment manager76 全球信息基础设施Global Information Infrastructure GII77 全球定位系统Global Position System GPS78 医院信息系统Hospital Information System HIS79 第三方交易中心Independent exchange80 第三方行业电子集市Independent industry marketplace81 行业共同电子集市Industry consortia-sponsored marketplace82 信息技术Information Technology IT83 综合业务数字网Integrated Services Digital Network ISDN84 国家标准化组织International Standard Organization85 互联网内容服务提供商Internet Content Provider ICP86 互联网内容服务提供商Internet Content Provider ICP87 互联网平台服务提供商Internet Platform Provider IPP88 互联网服务提供商Internet Service Provider ISP89 互联网服务提供商Internet Service Provider ISP90 清算经纪公司Liquidation broker91 局域网Local Area Network LAN92 城域网M Area Network MAN93 管理服务商Managed service provider MSP94 管理信息系统Management Information Systems MIS95 制造资源计划Manufacturing Resource Plan MRP II96 多对多的沟通模式Many-to-many communications model97 营销组合Marketing mix98 电子伪装Masquerading/spoofing99 物料需求计划Material Request Plan MRP 100 微观营销Micromarketing101 移动电子商务Mobile Commerce（M-Commerce）102 国家信息基础结构National Information Infrastructure NII 103 国家信息基础设施National Information Infrastructure NII 104 下一代Internet Next Generation Internet NGI 105 个人数字助理Personal Digital Assistant PDA 106 钓鱼攻击Phishing expedition 107 零售终端系统Point of Sale POS 108 专属电子集市Private company marketplace109 公开密钥体系Public Key Infrastructure PKI 110 客户维系成本Retained costs111 投资报酬率Return On Investment ROI 112 简单访问协议Sample Object Access Protocol SOAP 113 搜索引擎优化Search Engine Optimization SEO 114 安全代理协议Secure Agent Protocol SAP 115 安全电子交易Secure Electronic Transactions SET 116 安全电子交易协议Security Electronic Transaction SET 117 安全套接层协议Security Socket Layer SSL 118 一次性卡Single-use card 119 擎天柱广告Skyscraper ad120 小额支付Small payment121 智能卡Smart card122 社会网络Social network123 现货采购Spot purchasing124 利益相关体Stakeholders125 静态商品目录Static catalog126 供应链管理Supply Chain Management SCM 127 服务条款Terms of service ToS 128 第三方物流Third Party Logistics TPL 129 第三方担保者Third-party assurance provider130 一级供应商Tier-one suppliers131 商标淡化Trademark dilution132 最终消费者导向Ultimate consumer orientation133 同意分布式数据接口Uniform Distributed Data Interface UDDT 134 独立访客Unique Visiter UV 135 上向策略Upstream strategies136 增值网络Value Added Network VAN 137 增值服务银行Value-added bank VAB 138 病毒营销Viral marketing139 虚拟社区Virtual community140 电子转账Wire transfer。
电商专业名词
电商专业名词一、基础概念类1. 电子商务（E - Commerce）- 定义：通过互联网等电子手段进行的商业活动，包括商品和服务的销售、购买、营销、客户服务等各个环节。
例如，淘宝、京东等平台上商家与消费者之间的交易活动就是电子商务的典型体现。
2. B2B（Business - to - Business）- 含义：企业对企业的电子商务模式。
即企业之间通过互联网进行产品、服务及信息的交换。
阿里巴巴国际站，众多的制造商、批发商在这个平台上进行原材料、零部件等的交易。
3. B2C（Business - to - Consumer）- 解释：企业对消费者的电子商务模式。
企业直接向消费者销售产品和服务。
像亚马逊、当当网，消费者可以直接在这些网站上购买书籍、电子产品等商品。
4. C2C（Consumer - to - Consumer）- 定义：消费者对消费者的电子商务模式。
个人之间通过网络平台进行商品的交易。
例如，闲鱼平台，用户可以将自己闲置的物品卖给其他个人用户。
5. O2O（Online - to - Offline）- 含义：线上到线下的电子商务模式。
将线上的商业机会与线下的实体店铺相结合。
大众点评网，用户可以在线上查看餐厅、酒店等商家的信息并进行预订，然后到线下实体店消费。
二、营销相关类1. 流量（Traffic）- 解释：指网站或电商平台的访问量，包括独立访客数量、页面浏览量等。
流量是电商运营的重要指标，更多的流量意味着更多的潜在客户。
例如，一个电商网站每天有1000个独立访客访问，这1000就是该网站的日流量的一部分。
2. 转化率（Conversion Rate）- 定义：在电商中，转化率是指进行了期望行为的访问者数量与总访问者数量的比率。
例如，如果一个电商网站有1000个访客，其中有100个访客购买了商品，那么该网站的转化率就是100÷1000 = 10%。
期望行为可以是购买、注册、订阅等。
电子商务平台英语词汇大全了解电商平台运营的关键词
电子商务平台英语词汇大全了解电商平台运营的关键词在当今数字化时代，电子商务平台已经成为了商业运营的重要方式之一。
为了更好地了解和运营电商平台，掌握相应的英语词汇是至关重要的。
本文将为您提供一份电子商务平台英语词汇大全，帮助您更好地理解和应用于电商平台运营。
一、平台基础词汇1. E-commerce（电子商务）: It refers to the buying and selling of goods and services over the internet.2. Platform（平台）: It is a digital space or website that provides a place for businesses and customers to interact and conduct transactions.3. Online Marketplace（在线市场）: It is a platform where multiple sellers can sell their products or services to customers.4. B2B（Business-to-Business）（企业对企业）: It refers to the business transactions between two or more companies.5. B2C（Business-to-Consumer）（企业对消费者）: It refers to the business transactions between a company and individual consumers.6. C2C（Consumer-to-Consumer）（消费者对消费者）: It refers to the business transactions between individual consumers.7. M-commerce（Mobile Commerce）（移动商务）: It refers to the buying and selling of goods and services through mobile devices.8. Payment Gateway（支付网关）: It is an online service that processes payments from customers to sellers.9. Logistics（物流）: It refers to the process of planning, implementing, and controlling the flow of goods from the point of origin to the point of consumption.10. Customer Support（客户支持）: It refers to the assistance and guidance provided to customers regarding products, services, or any other issues they may have.二、电商平台功能词汇1. Product Listing（产品列表）: It refers to the display and description of products or services on the platform.2. Search Engine Optimization（搜索引擎优化）: It is the process of improving the visibility and ranking of a website in search engine results.3. User Interface（用户界面）: It refers to the visual elements and design that allow users to interact with the platform.4. Shopping Cart（购物车）: It is a virtual cart that allows users to store selected items before checkout.5. Wish List（心愿单）: It is a feature that allows users to save and track products they are interested in purchasing.6. Order Tracking（订单跟踪）: It is the ability for customers to track the status and location of their orders.7. Customer Reviews（客户评价）: It is the feedback and opinions provided by customers regarding their experience with a product or service.8. Seller Rating（卖家评级）: It is the evaluation and rating given to sellers based on their performance and customer satisfaction.9. Promotions（促销活动）: It refers to the marketing activities and offers aimed at attracting customers and increasing sales.10. Analytics（分析）: It refers to the collection and analysis of data to gain insights and make informed business decisions.三、电商平台营销词汇1. Target Audience（目标受众）: It refers to the specific group of people that a marketing campaign is aimed at.2. Social Media Marketing（社交媒体营销）: It is the use of social media platforms to promote products or services.3. Influencer Marketing（影响者营销）: It is a form of marketing where influential individuals promote products or services to their followers.4. Email Marketing（电子邮件营销）: It is the use of email to send promotional messages, updates, or newsletters to customers.5. Content Marketing（内容营销）: It is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain customers.6. Paid Advertising（付费广告）: It refers to the practice of paying for ad space on platforms to promote products or services.7. Affiliate Marketing（联盟营销）: It is a performance-based marketing strategy where affiliates earn a commission for promoting products or services.8. Conversion Rate Optimization（转化率优化）: It is the process of improving the percentage of website visitors who take the desired action, such as making a purchase or filling out a form.9. Retargeting（再营销）: It is a technique that involves showing ads to users who have previously visited a website, encouraging them to return and complete a purchase.10. Viral Marketing（病毒式营销）: It is a marketing strategy that aims to create content that spreads rapidly and widely among the target audience.总结：通过学习和掌握电子商务平台的英语词汇，您将能更深入理解和运营电商平台，为您的电商业务带来更多机遇。
电子商务英语词汇表
电子商务英语词汇表电子商务英语词汇表在当今全球化的商业环境中，电子商务已经成为企业和个人发展的重要策略。
为了更好地适应这一趋势，掌握电子商务相关的英语词汇是至关重要的。
本文将为您提供一份详尽的电子商务英语词汇表，帮助您扩展商务领域的词汇量。
一、电子商务基础词汇1. Electronic Commerce（电子商务）- The buying and selling of goods and services over the internet.2. Online Shopping（网上购物）- The act of purchasing products or services through the internet.3. E-marketplace（电子市场）- An online platform where buyers and sellers come together to conduct business transactions.4. E-tailer（电子零售商）- An online retailer that sells products directly to consumers.5. B2B (Business-to-Business)（企业对企业）- Electronic transactions between businesses.6. B2C (Business-to-Consumer)（企业对消费者）- Electronic transactions between businesses and consumers.7. E-payment（电子支付）- The electronic transfer of funds for online purchases or transactions.8. SSL (Secure Sockets Layer)（安全套接层）- A security protocol that ensures secure communication between a website and its users.9. E-commerce Platform（电子商务平台）- Online software or application that enables businesses to sell products or services online.二、电子商务经营词汇1. Digital Marketing（数字营销）- Online marketing activities to promote products or services using digital channels.2. SEO (Search Engine Optimization)（搜索引擎优化）- Strategies and techniques to improve the visibility and ranking of a website in search engine results.3. SEM (Search Engine Marketing)（搜索引擎营销）- Online advertising to promote websites by increasing their visibility in search engine results.4. Social Media Marketing（社交媒体营销）- Marketing activities that utilize social media platforms to engage with the target audience and promote products or services.5. Content Marketing（内容营销）- Creating and distributing valuable and relevant content to attract and retain customers.6. Conversion Rate（转化率）- The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.7. Customer Acquisition（获客）- The process of attracting new customers to a business.8. Customer Retention（客户保留）- Strategies and activities aimed at keeping existing customers and encouraging repeat purchases.9. CRM (Customer Relationship Management)（客户关系管理）- A system or strategy to manage and analyze interactions with current and potential customers.10. Click-through Rate (CTR)（点击率）- The ratio of users who click on a specific link to the number of total users who view a page or advertisement.三、电子商务技术词汇1. E-commerce Website（电子商务网站）- An online platform that facilitates buying and selling of products or services.2. Mobile Commerce（移动商务）- Electronic transactions conducted through mobile devices, such as smartphones or tablets.3. Responsive Design（响应式设计）- A website design that adjusts and adapts to different screen sizes, ensuring optimal viewing experience across multiple devices.4. Cloud Computing（云计算）- The practice of storing and accessing data and programs over the internet instead of using local servers or hard drives.5. Big Data（大数据）- Large and complex data sets that can be analyzed to reveal patterns, trends, and associations.6. Artificial Intelligence (AI)（人工智能）- The simulation of human intelligence by computer systems to perform tasks such as natural language processing, problem-solving, and learning.7. Blockchain（区块链）- A decentralized and transparent digitalledger that records transactions across multiple computers.8. Data Encryption（数据加密）- The process of converting data into a code to prevent unauthorized access.9. API (Application Programming Interface)（应用程序接口）- A setof rules and protocols that allow different software applications to communicate with each other.结语通过掌握这些电子商务相关的英语词汇，对于参与和拓展电子商务领域的工作或学习将会非常有帮助。
电子商务英语词汇大全掌握电商行业的关键词
电子商务英语词汇大全掌握电商行业的关键词电子商务（Electronic Commerce），简称为电商，指的是通过计算机网络进行商业活动的过程。
随着互联网技术的飞速发展，电子商务已经成为现代商业领域的重要组成部分。
掌握电子商务英语词汇是在电商行业中获得成功的关键之一。
本文将总结一些电子商务中常用的英语词汇，以帮助读者更好地理解和运用电商行业的关键词。
一、电商平台相关词汇1. E-commerce platform：电子商务平台2. Online marketplace：在线市场3. B2B（Business-to-Business）platform：企业对企业平台4. B2C（Business-to-Customer）platform：企业对消费者平台5. C2C（Customer-to-Customer）platform：消费者对消费者平台6. E-commerce website：电子商务网站7. Online store：网上商店8. Shopping cart：购物车9. Payment gateway：支付网关10. Order fulfillment：订单处理二、电商运营相关词汇1. Online marketing：在线营销2. SEO（Search Engine Optimization）：搜索引擎优化3. SEM（Search Engine Marketing）：搜索引擎营销4. Social media marketing：社交媒体营销5. Content marketing：内容营销6. Conversion rate：转化率7. Customer retention：客户保留8. Customer engagement：客户参与度9. Return on investment (ROI)：投资回报率10. KPIs（Key Performance Indicators）：关键绩效指标三、电商交易相关词汇1. Online payment：在线支付2. E-wallet：电子钱包3. Digital currency：数字货币4. Cross-border e-commerce：跨境电子商务5. Dropshipping：直接发货6. Product sourcing：商品采购7. Inventory management：库存管理8. Fulfillment center：订单配送中心9. Logistics：物流10. E-commerce fraud：电子商务欺诈四、电商技术与安全相关词汇1. E-commerce platform：电子商务平台2. SSL（Secure Sockets Layer）：安全套接层协议3. Encryption：加密4. Cybersecurity：网络安全5. Firewall：防火墙6. Cloud computing：云计算7. Big data analytics：大数据分析8. Chatbot：聊天机器人9. Mobile commerce：移动商务10. Artificial intelligence：人工智能五、电商法律和政策相关词汇1. Consumer protection：消费者保护2. Online privacy：在线隐私3. Intellectual property rights：知识产权4. Copyright infringement：侵犯版权5. GDPR（General Data Protection Regulation）：通用数据保护条例6. Anti-trust laws：反垄断法7. Cybersecurity laws：网络安全法律8. Taxation for e-commerce：电子商务税收9. Customs regulations：海关法规10. Import/export restrictions：进出口限制通过了解和掌握以上电子商务英语词汇，读者可以更加准确地理解并运用于电商行业中。
电子商务专业英语单词及相关术语
电子商务专业英语单词及相关术语"advancement, payment on account" 垫付"fair, meeting" 洽谈会"off-grade goods, rejects" 等外品"two-for-one offer, buy one get one free" 买一送一IPRs (Intellectual property rights) 知识产权20% off / 20% discount 八折above target profit 超目标利润active balance of payments；balance of payments surplus 国际收支顺差administered price 内定价Administrative sanction 行政处罚advance notification of payment 支付前通知advance shipment notice 装运前通知adverse balance 逆差adverse balance of trade. trade deficit. trade gap 贸易逆差Adverse inference 反向推断after-sale service 售后服务agency；agent；attorney；proxy 代理人agents commission 代理费agreement tariff 协定关税airport construction fee 机场建设费amount of fund raised 筹资额amount of subscribed capital 出资额anti-fake label 防伪标志anti-smuggling 缉私anti-subsidy duty 反补贴税articles of daily use 日用百货articles of handicraft art 工艺品articles to be declared 应申报物品articles under customs seal 海关加封物品assistance in kind 实物援助at fair price / reasonable price 价格公道attract foreign capital 吸引外资attract foreign investment 对外招商attract/bid for/invite investments (from overseas) 招商引资authentication 身份认证authority of agency；power of agency；proxy 代理权automated clearing houses 自动交换中心automated teller machine (ATM) 自动取款机award of contract 定标backing support 担保储备balance of international payments/ balance of payment 国际收支balance of payments account 国际收支账户balance of trade 贸易差额banker’s order 定期付款指令Banking exchange system 银行结售汇体系bar code 商品条码bar coding 条形码bargain chip 谈判的筹码bargain 侃价bargain-priced goods 特价商品base tariff level 基础税率bazaar 市集be cleared by the customs 通关be commissioned to sell 代售be on sale 上市be on the sale / selling 行销be reluctant to sell out 惜售bean product 豆制品bid for. tender for 投标bid opening 开标bid proposals 投标报价书bidder 投标人big offering 大贱卖Bill of Lading 提单blind signature 伪签名bond note 海关保税输出证bonded area 保税区bonded warehouse；customs warehouse 保税仓库border free trade zone 边境自由贸易区border trade 边境贸易border trade point 边贸点brand effect 品牌效应brandnames 名牌货breach of contrac 违反合同break-even analysis 保本分析bridal market 新婚市场(指买卖兴旺的市场) bucket shop 投机商号built-in agenda 既定日程bull operation 哄抬价格Bulletin Board Service (BBS) 公告板服务Burden of proof 举证责任Business flourishes 生意兴隆business hours 营业时间business lobby 营业厅business registration certificate 工商登记证business registration 工商登记buyer’s market 买方市场buyers market 买方市场by-product / sideline product 副产品call for bid / tender invitation 招标capacity of the market 市场容量capital export 资本输出capital preservation product 保本产品cargo / supervision and central over freight transport 货运监管Carrier 承运人cash price 现金价cash register 收款机catalogue 产品目录ceiling price 最高限价central business district (CBD) 中央商务区certification authority 认证机构certified goods / up-to standard goods 正品charges 费用划分cheap goods 大路货checking 查对chose in action. intangible assets 无形资产clearance paper 进出港许可证clearance price 清仓价clearance sale. be on sale 甩卖collapse / crash/ heavy decline / slump/ nose-dive /plunge 暴跌collection of duty 征收关税collection of duty short-paid 补税combined operation/ management 合业经营commerce net 商务网Commercial presence 商业存在commercial service 商业服务commercial speculation 商业炒作commercialization 商品化commercialization of public housing 公房商品化commission agent 代销店commodities for the home market 内销商品commodity circulation 商品流通commodity inspection 商品检验corporate trade exchange 公司交易汇兑corporate trade payments 公司交易支付cost and freight 成本加运费cost insurance and freight（CIF)；freight 到岸价格cost price 成本价；原价cost, insurance and freight (CIF) 到岸价格costs of EDI 电子数据交换成本countercharge；counterclaim 反诉counterfeit and shoddy products 假冒伪劣产品crack down on counterfeit goods 打假credit card 信用卡cross border supply 跨境交付（服务贸易）Cross-border supply 跨境交付currency fluctuation；currency movement 汇率变动currency server 货币服务器customs bond 海关保税customs certificate 海关证明书customs clearance 结关customs clearance 清关customs clearing procedure for export 出口报关手续Customs Co-operation Council 海关合作理事会customs decision 海关处分通知单customs declaration 报关customs declaration for goods 货物报关单customs detention 海关拘留customs draw back 海关退税customs entry 报关customs examination 验关customs fine 海关罚款customs formalities 海关手续customs frontier 关税国境customs house broker 报关行customs inspection 海关检查验关customs inspector 海关检查员customs invoice 海关发票Customs Law 《海关法》Customs Liquidation 清关customs rules and regulations 海关规章制度及法令commodity inspection and testing bureau 商品检验局Commodity Inspection Bureau 商检局comparable price 可比价格竞投 competitive bidding 竟价投标concluded price 成交价Condemned Goods 有问题的货物conditional sale. tie-in sale 搭售consumer EDI 消费者电子数据交换consumer price index (CPI) 消费物价指数consumers’ association 消费者协会consumption abroad 境外消费contract for sales 包销contract sale 合同销售contract term of a joint venture 合营期限contracting party 合同当事人contracting party 合约方contracts of carriage and insurance 运输和保险合同contractual joint venture 合作经营contractual obligation 合约责任contractual obtigation 合同义务contractual provision；contractual terms 合同条款contractual right 合同权利controlling foreign equity 外商控股（专业文档资料素材和资料部分来自网络，供参考。
电商专业名词大全
电商专业名词大全在电子商务（电商）领域中，有许多专业术语被广泛使用。
本文将为您提供一个电商专业名词的大全，以帮助您更好地理解和应用这些术语。
1. 电子商务（E-commerce）：指通过互联网等电子方式进行商业交易的活动。
2. 商业模式（Business Model）：指企业用于创造和交付价值，并从中获取利润的方式。
3. B2B（Business-to-Business）：指企业与企业之间进行的电商交易。
4. B2C（Business-to-Consumer）：指企业与消费者之间进行的电商交易。
5. C2C（Consumer-to-Consumer）：指消费者之间进行的电商交易。
6. O2O（Online-to-Offline）：指线上与线下业务的结合，例如在线购买后到实体店自取商品。
7. 供应链管理（Supply Chain Management）：指对物流、仓储和供应商之间的协作进行优化管理，以提高效率和降低成本。
8. 电子支付（E-payment）：指在电子商务中使用电子形式完成货币交易的方式，如支付宝、微信支付等。
9. 电子数据交换（Electronic Data Interchange，EDI）：指不同公司间通过计算机网络进行数据的交流和交换。
10. 网上商城（Online Marketplace）：指由平台提供者在互联网上搭建的电商平台，供卖家和买家进行交易。
11. 虚拟商店（Virtual Store）：指以虚拟现实技术为基础，通过计算机图形和仿真技术创造出的虚拟购物环境。
12. 网络营销（Internet Marketing）：指通过互联网和其他数字渠道进行市场推广和销售的活动。
13. 网络推广（Online Promotion）：指利用搜索引擎优化、社交媒体、在线广告等手段提升品牌知名度和销量。
14. 电子广告（Digital Advertising）：指在互联网上使用文字、图像、音频和视频等形式进行广告宣传的行为。
电商专用术语-英文版
电商常用术语中英对照•CVR (Click Value Rate): 转化率，衡量CPA广告效果的指标•CTR (Click Through Rate): 点击率•CPC (Cost Per Click): 按点击计费•CPA (Cost Per Action): 按成果数计费•CPM (Cost Per Mille): 按千次展现计费•CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）•PV (Page View): 流量•PV单价: 每PV的收入，衡量页面流量变现能力的指标•ADPV (Advertisement Page View): 载有广告的pageview流量•ADimp (ADimpression): 单个广告的展示次数•RPS (Revenue Per Search): 每搜索产生的收入，衡量搜索结果变现能力指标•ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。
利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。
又称会计收益率、投资利润率。
•UV(独立访客)：Unique Visitor•PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。
•SKU：SKU=Stock Keeping Unit（库存量单位）销售常用术语及释义1. 时间2. 生意衡量指标1) 销售指标•GSV Gross Sales Value Sell-in的销售额•NSV Net Sales Value Sell-in的销售额减去TP•Distribution分销率(ACN数据库可以查)2) 市场表现•Sales Value消费者购买POS金额(offtake), 销售额•Sales Volume消费者购买数量(offtake), 销量•Market share市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标•MAC margin after conversion公司计算毛利, NSV减去制造成本•OP Operating profit运营利润(看最后赚钱不赚…)4) 客户角度•case-fill rate订单满足率•Category Management品类管理•Shopper traffic客流量•Basket value客单价5) 品牌角度•Awareness品牌认知度•Trail尝试率•Repeat重复购买率•Loyalty忠诚度•SOV线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数•Benchmark基准•Vs. target和目标相比•Vs LY和去年同期相比•Vs competitor和竞品相比3. 渠道1) Mega 大型•Hyper超大型(收银台Checkout超过20个)•Cash & Carry仓储式(如麦德龙, 收银台Checkout超过20个)•Large supermarket大超市(收银台Checkout 7-19个)2) Middle 中型•Smaller supermarket (ss)小超(收银台Checkout7-19个)•CVS连锁便利店(一个收银台, 20家单店以上)•Counter store柜台店•OSDO批发市场•Special channel特渠, 如加油站, 火车站…3) IC Impulse channel冲动渠道•NCVS非连锁便利店•Small store夫妻老婆店4) B2B 团购4. 销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下:Sell-in, Offtake, DTS5. 产品分类1) Brand 分品牌Dove, SNK, Crispy, M&M’s2) Sub-Category 分品类• Bulk散装 • Sharing分享装 • Self-consumption独享装•Gifting礼盒6. 销售人员• BDS Business development supervisor销售主管 • FOTG Feet on the ground一线同事• BDR Business development representative业务代表• JBDR Junior business development representative初级业务代表• FLS Front Line Sales 前线实地销售•MER Merchandise executive representative 理货员7. 合作部门Franchise品牌市场部 (品牌建设和开发, 更多是线上的投入, 以及新品开发)Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源) Trade marketing 市场推广部 (设计线下推广策略)Channel marketing 渠道推广部 (负责具体到活动SOP 以及与销售同事沟通)Logistic后勤 (物流)MarsW/S, wholesaler 经销商, 如家氏NKA, national keyaccount 重点客户(直供)Retailer零售商, 如大方, 华润万家Consumer 消费者Sell-Sell-inDTSOfftakeOfftakFinance财务8. 价格表中的常见语RSP (Retail selling price)零售价如43g, 6.5元Listing Price供价如43g, 5.42元Margin利润如, 43g, 20%Configuration箱柜如心随8*16, 一箱8盒, 每盒16个Excl VAT不含增值税Incl VAT含增值税9. 城市分类fortress city堡垒城市(BJ, TJ, SH, HZ, GZ, SZ)developing city发展中城市(全国共38个)conversion city转化城市10. 费用TP trade expense投入给渠道的费用, 渠道受益CP consumer promotion expense投入给消费者促销的费用, 消费者受益TTR trade term rebate合同返点ATL Above the line线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line线下投入(如店内促销, 派发, 形象…)11. 必胜战役Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK)士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting)礼盒战役MWB N (New needs)开发新需求(包括M&M’s以及新品)12. 销售衡量指标Sales MetricsUniverse存在店数Coverage覆盖店数Distribution Points分销点Hero SKU英雄SKUAverage product line平均产品线A- Display A陈列Activity evaluation活动评估Turnover人员流动NSV Gr NSV增长率Channel P&L渠道的财务状况13. 其他•POP point of promotion促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点)•POS point of sales销售点。
电商专用术语-英文版
电商专用术语-英文版电商专用术语英文版In the world of ecommerce, there is a unique language filled with specific terms and jargon that help businesses and consumers navigate the online shopping landscape Understanding these terms is essential for anyone involved in the ecommerce industry, whether you're a seller, a buyer, or a marketer Let's take a look at some of the most common ecommerce terms in English1、 B2B （BusinesstoBusiness)This refers to commercial transactions between businesses For example, a manufacturer selling products in bulk to a wholesaler is a B2B transaction2、 B2C （BusinesstoConsumer)It represents the direct sale of goods or services from a business to individual consumers Online retail stores that sell to individual shoppers are typical B2C operations3、 C2C （ConsumertoConsumer)This model enables consumers to sell goods or services to other consumers Platforms like eBay and Craigslist facilitate C2C transactions4、 SKU （Stock Keeping Unit)An SKU is a unique identifier assigned to each distinct product or item for inventory management purposes It helps businesses keep track of their stock levels accurately5、 UPC （Universal Product Code)A standardized barcode used to identify products It provides a universal way for retailers and suppliers to manage and track inventory6、 Ecommerce PlatformA software or webbased solution that enables businesses to set up and manage their online stores Popular ecommerce platforms include Shopify, Magento, and WooCommerce7、 Shopping CartThis is an online feature where customers can add the products they wish to purchase before proceeding to checkout8、 CheckoutThe process where customers finalize their purchase by providing payment and shipping information9、 Payment GatewayA service that authorizes and processes online payments It securely transmits payment details between the customer, the merchant, and the financial institution10、 SSL Certificate （Secure Sockets Layer)A digital certificate that encrypts data transmitted between a website and a user's browser to ensure secure transactions and protect sensitive information like credit card details11、 DropshippingA business model where the store doesn't keep the products in stock Instead, when a customer makes a purchase, the store purchases the item from a third party and has it directly shipped to the customer12、 Affiliate MarketingA performancebased marketing strategy where affiliates promote a merchant's products or services and earn a commission for each sale or lead generated through their referral13、 SEO （Search Engine Optimization)The process of optimizing a website to rank higher in search engine results pages, increasing organic （nonpaid) traffic14、 SEM （Search Engine Marketing)This includes paid advertising efforts like Google Ads to increase visibility in search engine results15、 CPC （Cost Per Click)A pricing model in online advertising where advertisers pay each time a user clicks on their ad16、 CPM （Cost Per Mille/Thousand Impressions)Advertisers pay a fixed rate for every 1,000 impressions （views) of their ad17、 Conversion RateThe percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter18、 AOV （Average Order Value)The average amount spent by customers in each order19、 ROI （Return on Investment)A measure used to evaluate the efficiency or profitability of an investment In ecommerce, it helps determine the success of marketing campaigns or business strategies20、 CRM （Customer Relationship Management)A system or strategy for managing interactions with customers to improve customer satisfaction and loyalty21、 API （Application Programming Interface)A set of rules and protocols that allow different software applications to communicate and interact with each other22、 Big DataExtremely large datasets that can be analyzed to reveal patterns, trends, and associations, helping businesses make informed decisions23、 Mobile Commerce （mcommerce)The conduct of ecommerce transactions using mobile devices such as smartphones and tablets24、 Omnichannel RetailingProviding a seamless shopping experience across multiple channels, including online stores, physical stores, mobile apps, and social media25、 Social CommerceBuying and selling products through social media platformsThese are just some of the key ecommerce terms in English Keeping up with the latest terminology and understanding their meanings is crucial for staying competitive and successful in the everevolving world of ecommerce。
电商术语大全
电商专业术语1、电子商务介绍：电子商务通常是指是在地球各地广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方不谋面地进行各种商贸活动，实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。
英文名Electronic Commerce，简称EC2、电子商务模式（常见类）➢B2B模式，Business to Business-企业对企业，例子：阿里巴巴、慧聪网等。
➢B2C模式，Business to Customer-企业对个人，例子：天猫、京东、亚马逊，当当等。
➢C2C模式，Customer to Customer－个人对个人，例子：ebay，淘宝，拍拍，易趣等。
3、电子商务专业名词（常见类）1)SEM：Search Engine Marketing的缩写，意即搜索引擎营销。
2)EDM：Electronic Direct Marketing的缩写，就是电子邮件营销。
3)CPS：Cost Per Sales的缩写即销售分成。
4)CPA ： Cost Per Action，每次动作成本，即根据每个访问者对网络广告所采取的行动收费的定价模式。
对于用户行动有特别的定义，包括形成一次交易、获得一个注册用户、或者对网络广告的一次点击等。
5)CPM：(Cost Per Mille，或者Cost Per Thousand；Cost Per Impressions) 每千人成本。
6)CPC：(Cost Per Click；Cost Per Thousand Click-Through) 每点击成本。
7)ROI：Return On Investment的缩写，投资报酬率。
8)SEO：Search Engine Optimization的缩写，搜索引擎优化。
9)转化率：Conversion Rate的缩写，是指访问某一网站访客中，转化的访客占全部访客的比例。
电子商务英语专业术语
电子商务英语专业术语在当今数字化的时代，电子商务已经成为了一种不可忽视的商业模式。
随着全球市场的扩大和互联网技术的不断进步，电子商务的领域已经变得更加广阔和多样化。
作为电子商务从业者，掌握电子商务英语专业术语会给你带来极大的优势。
在这篇文章中，我们将会介绍一些电子商务中常用的英语专业术语。
1. eCommerce (电子商务)：指通过互联网实现买卖商品或服务的商业活动。
2. B2B (Business-to-Business) ：指企业之间进行电子商务的商业活动。
3. B2C (Business-to-Consumer) ：指企业向消费者进行电子商务的商业活动。
4. C2C (Consumer-to-Consumer) ：指消费者之间进行电子商务的商业活动。
5. E-Marketplace (电子市场)：互联网上的一个平台，买家和卖家可以在该平台上进行交易。
6. Online Payment（在线支付）：通过互联网进行支付的方式。
7. Mobile Payment（移动支付）：通过手机或其他移动设备进行支付的方式。
8. Shopping cart（购物车）：用于存储网上购物中所选商品的虚拟车，以方便消费者查看、修改商品和结算。
9. Shipping（配送）：将商品从卖家处运送到买家处的过程。
10. Fulfillment（履行）：从订单到发货的整个流程。
包括收货、检查商品、打包、配送等环节。
以上是电子商务常用的十个英语专业术语，虽然这些词汇看起来很简单，但是在实践过程中需要注意的细节很多。
另外，电子商务英语专业术语还有很多，如 SEO (搜索引擎优化)、CRM (客户关系管理)、ERP (企业资源计划)、EDI (电子数据交换)、P2P (点对点) 等，需要从业者们学习和掌握。
总之，在电子商务领域里，学习和掌握这些专业术语的重要性不言而喻。
通过深入了解电子商务中的专业术语，从业者们可以更好地沟通交流，理解客户需求，提高团队运作效率，进而推动企业不断发展。
电子商务专业英语单词及相关术语
电子商务专业英语单词及相关术语"advancement, payment on account" 垫付"fair, meeting" 洽谈会"off-grade goods, rejects" 等外品"two-for-one offer, buy one get one free" 买一送一IPRs (Intellectual property rights) 知识产权20% off / 20% discount 八折above target profit 超目标利润active balance of payments；balance of payments surplus 国际收支顺差administered price 内定价Administrative sanction 行政处罚advance notification of payment 支付前通知advance shipment notice 装运前通知adverse balance 逆差adverse balance of trade. trade deficit. trade gap 贸易逆差Adverse inference 反向推断after-sale service 售后服务agency；agent；attorney；proxy 代理人agents commission 代理费agreement tariff 协定关税airport construction fee 机场建设费amount of fund raised 筹资额amount of subscribed capital 出资额anti-fake label 防伪标志anti-smuggling 缉私anti-subsidy duty 反补贴税articles of daily use 日用百货articles of handicraft art 工艺品articles to be declared 应申报物品articles under customs seal 海关加封物品assistance in kind 实物援助at fair price / reasonable price 价格公道attract foreign capital 吸引外资attract foreign investment 对外招商attract/bid for/invite investments (from overseas) 招商引资authentication 身份认证authority of agency；power of agency；proxy 代理权automated clearing houses 自动交换中心automated teller machine (ATM) 自动取款机award of contract 定标backing support 担保储备balance of international payments/ balance of payment 国际收支balance of payments account 国际收支账户balance of trade 贸易差额banker’s order 定期付款指令Banking exchange system 银行结售汇体系bar code 商品条码bar coding 条形码bargain chip 谈判的筹码bargain 侃价bargain-priced goods 特价商品base tariff level 基础税率bazaar 市集be cleared by the customs 通关be commissioned to sell 代售be on sale 上市be on the sale / selling 行销be reluctant to sell out 惜售bean product 豆制品bid for. tender for 投标bid opening 开标bid proposals 投标报价书bidder 投标人big offering 大贱卖Bill of Lading 提单blind signature 伪签名bond note 海关保税输出证bonded area 保税区bonded warehouse；customs warehouse 保税仓库border free trade zone 边境自由贸易区border trade 边境贸易border trade point 边贸点brand effect 品牌效应brandnames 名牌货breach of contrac 违反合同break-even analysis 保本分析bridal market 新婚市场(指买卖兴旺的市场) bucket shop 投机商号built-in agenda 既定日程bull operation 哄抬价格Bulletin Board Service (BBS) 公告板服务Burden of proof 举证责任Business flourishes 生意兴隆business hours 营业时间business lobby 营业厅business registration certificate 工商登记证business registration 工商登记buyer’s market 买方市场buyers market 买方市场by-product / sideline product 副产品call for bid / tender invitation 招标capacity of the market 市场容量capital export 资本输出capital preservation product 保本产品cargo / supervision and central over freight transport 货运监管Carrier 承运人cash price 现金价cash register 收款机catalogue 产品目录ceiling price 最高限价central business district (CBD) 中央商务区certification authority 认证机构certified goods / up-to standard goods 正品charges 费用划分cheap goods 大路货checking 查对chose in action. intangible assets 无形资产clearance paper 进出港许可证clearance price 清仓价clearance sale. be on sale 甩卖collapse / crash/ heavy decline / slump/ nose-dive /plunge 暴跌collection of duty 征收关税collection of duty short-paid 补税combined operation/ management 合业经营commerce net 商务网Commercial presence 商业存在commercial service 商业服务commercial speculation 商业炒作commercialization 商品化commercialization of public housing 公房商品化commission agent 代销店commodities for the home market 内销商品commodity circulation 商品流通commodity inspection 商品检验corporate trade exchange 公司交易汇兑corporate trade payments 公司交易支付cost and freight 成本加运费cost insurance and freight（CIF)；freight 到岸价格cost price 成本价；原价cost, insurance and freight (CIF) 到岸价格costs of EDI 电子数据交换成本countercharge；counterclaim 反诉counterfeit and shoddy products 假冒伪劣产品crack down on counterfeit goods 打假credit card 信用卡cross border supply 跨境交付（服务贸易）Cross-border supply 跨境交付currency fluctuation；currency movement 汇率变动currency server 货币服务器customs bond 海关保税customs certificate 海关证明书customs clearance 结关customs clearance 清关customs clearing procedure for export 出口报关手续Customs Co-operation Council 海关合作理事会customs decision 海关处分通知单customs declaration 报关customs declaration for goods 货物报关单customs detention 海关拘留customs draw back 海关退税customs entry 报关customs examination 验关customs fine 海关罚款customs formalities 海关手续customs frontier 关税国境customs house broker 报关行customs inspection 海关检查验关customs inspector 海关检查员customs invoice 海关发票Customs Law 《海关法》Customs Liquidation 清关customs rules and regulations 海关规章制度及法令commodity inspection and testing bureau 商品检验局Commodity Inspection Bureau 商检局comparable price 可比价格竞投competitive bidding 竟价投标concluded price 成交价Condemned Goods 有问题的货物conditional sale. tie-in sale 搭售consumer EDI 消费者电子数据交换consumer price index (CPI) 消费物价指数consumers’ association 消费者协会consumption abroad 境外消费contract for sales 包销contract sale 合同销售contract term of a joint venture 合营期限contracting party 合同当事人contracting party 合约方contracts of carriage and insurance 运输和保险合同contractual joint venture 合作经营contractual obligation 合约责任contractual obtigation 合同义务contractual provision；contractual terms 合同条款contractual right 合同权利controlling foreign equity 外商控股。
电商专业名词汇总
电商专业名词汇总1. 电子商务（E-commerce）：指通过互联网或其他电子手段进行商业活动的过程。
包括在线购物、在线支付、电子营销等。
2. 互联网（Internet）：全球最大的计算机网络，连接了全球各地的计算机系统和网络，为电子商务提供了基础设施。
3. 网络平台（Online platform）：提供在线购物、交易、咨询等服务的网站或应用。
例如淘宝、京东等。
4. 电子支付（Electronic payment）：在电子商务中进行货币交换的方式，包括网上银行、支付宝、微信支付等。
5. 电子商务平台（E-commerce platform）：提供电子商务服务的平台，包括电商网站、电商手机应用等。
6. 电商生态系统（E-commerce ecosystem）：指在电子商务领域中，包括电商企业、供应商、物流公司等相关参与方的综合体。
7. 跨境电商（Cross-border e-commerce）：指跨越国家或地区边界进行电子商务交易的行为，包括进口和出口。
8. B2C（Business-to-Consumer）：企业向消费者销售产品或服务的电子商务模式。
例如在线零售商向个人消费者销售商品。
9. C2C（Consumer-to-Consumer）：消费者之间直接进行交易的电子商务模式。
例如二手交易平台、拍卖网站等。
10. B2B（Business-to-Business）：企业之间进行在线商业交易的电子商务模式。
例如批发商与零售商之间的在线采购交易。
11. O2O（Online-to-Offline）：将线上的电子商务与线下的实体门店相结合的商业模式。
例如线上订购外卖后线下配送服务。
12. 供应链管理（Supply chain management）：管理产品或服务从供应商到最终消费者的整个过程，包括采购、生产、物流等环节。
13. 个性化推荐（Personalized recommendation）：根据用户的兴趣、偏好等个体差异，为用户提供个性化的产品或服务推荐。
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电子商务专业英语单词及相关术语"advancement, payment on account" 垫付"fair, meeting" 洽谈会"off-grade goods, rejects" 等外品"two-for-one offer, buy one get one free" 买一送一IPRs (Intellectual property rights) 知识产权20% off / 20% discount 八折above target profit 超目标利润active balance of payments；balance of payments surplus 国际收支顺差administered price 内定价Administrative sanction 行政处罚advance notification of payment 支付前通知advance shipment notice 装运前通知adverse balance 逆差adverse balance of trade. trade deficit. trade gap 贸易逆差Adverse inference 反向推断after-sale service 售后服务agency；agent；attorney；proxy 代理人agents commission 代理费agreement tariff 协定关税airport construction fee 机场建设费amount of fund raised 筹资额amount of subscribed capital 出资额anti-fake label 防伪标志anti-smuggling 缉私anti-subsidy duty 反补贴税articles of daily use 日用百货articles of handicraft art 工艺品articles to be declared 应申报物品articles under customs seal 海关加封物品assistance in kind 实物援助at fair price / reasonable price 价格公道attract foreign capital 吸引外资attract foreign investment 对外招商attract/bid for/invite investments (from overseas) 招商引资authentication 身份认证authority of agency；power of agency；proxy 代理权automated clearing houses 自动交换中心automated teller machine (ATM) 自动取款机award of contract 定标backing support 担保储备balance of international payments/ balance of payment 国际收支balance of payments account 国际收支账户balance of trade 贸易差额banker’s order 定期付款指令Banking exchange system 银行结售汇体系bar code 商品条码bar coding 条形码bargain chip 谈判的筹码bargain 侃价bargain-priced goods 特价商品base tariff level 基础税率bazaar 市集be cleared by the customs 通关be commissioned to sell 代售be on sale 上市be on the sale / selling 行销be reluctant to sell out 惜售bean product 豆制品bid for. tender for 投标bid opening 开标bid proposals 投标报价书bidder 投标人big offering 大贱卖Bill of Lading 提单blind signature 伪签名bond note 海关保税输出证bonded area 保税区bonded warehouse；customs warehouse 保税仓库border free trade zone 边境自由贸易区border trade 边境贸易border trade point 边贸点brand effect 品牌效应brandnames 名牌货breach of contrac 违反合同break-even analysis 保本分析bridal market 新婚市场(指买卖兴旺的市场) bucket shop 投机商号built-in agenda 既定日程bull operation 哄抬价格Bulletin Board Service (BBS) 公告板服务Burden of proof 举证责任Business flourishes 生意兴隆business hours 营业时间business lobby 营业厅business registration certificate 工商登记证business registration 工商登记buyer’s market 买方市场buyers market 买方市场by-product / sideline product 副产品call for bid / tender invitation 招标capacity of the market 市场容量capital export 资本输出capital preservation product 保本产品cargo / supervision and central over freight transport 货运监管Carrier 承运人cash price 现金价cash register 收款机catalogue 产品目录ceiling price 最高限价central business district (CBD) 中央商务区certification authority 认证机构certified goods / up-to standard goods 正品charges 费用划分cheap goods 大路货checking 查对chose in action. intangible assets 无形资产clearance paper 进出港许可证clearance price 清仓价clearance sale. be on sale 甩卖collapse / crash/ heavy decline / slump/ nose-dive /plunge 暴跌collection of duty 征收关税collection of duty short-paid 补税combined operation/ management 合业经营commerce net 商务网Commercial presence 商业存在commercial service 商业服务commercial speculation 商业炒作commercialization 商品化commercialization of public housing 公房商品化commission agent 代销店commodities for the home market 内销商品commodity circulation 商品流通commodity inspection 商品检验corporate trade exchange 公司交易汇兑corporate trade payments 公司交易支付cost and freight 成本加运费cost insurance and freight（CIF)；freight 到岸价格cost price 成本价；原价cost, insurance and freight (CIF) 到岸价格costs of EDI 电子数据交换成本countercharge；counterclaim 反诉counterfeit and shoddy products 假冒伪劣产品crack down on counterfeit goods 打假credit card 信用卡cross border supply 跨境交付（服务贸易）Cross-border supply 跨境交付currency fluctuation；currency movement 汇率变动currency server 货币服务器customs bond 海关保税customs certificate 海关证明书customs clearance 结关customs clearance 清关customs clearing procedure for export 出口报关手续Customs Co-operation Council 海关合作理事会customs decision 海关处分通知单customs declaration 报关customs declaration for goods 货物报关单customs detention 海关拘留customs draw back 海关退税customs entry 报关customs examination 验关customs fine 海关罚款customs formalities 海关手续customs frontier 关税国境customs house broker 报关行customs inspection 海关检查验关customs inspector 海关检查员customs invoice 海关发票Customs Law 《海关法》Customs Liquidation 清关customs rules and regulations 海关规章制度及法令commodity inspection and testing bureau 商品检验局Commodity Inspection Bureau 商检局comparable price 可比价格竞投 competitive bidding 竟价投标concluded price 成交价Condemned Goods 有问题的货物conditional sale. tie-in sale 搭售consumer EDI 消费者电子数据交换consumer price index (CPI) 消费物价指数consumers’ association 消费者协会consumption abroad 境外消费contract for sales 包销contract sale 合同销售contract term of a joint venture 合营期限contracting party 合同当事人contracting party 合约方contracts of carriage and insurance 运输和保险合同contractual joint venture 合作经营contractual obligation 合约责任contractual obtigation 合同义务contractual provision；contractual terms 合同条款contractual right 合同权利controlling foreign equity 外商控股（注：文档可能无法思考全面，请浏览后下载，供参考。