《商务英语实用文》第一章第一节
实用商务英语礼仪之道
实用商务英语礼仪之道1) The Right Time to ArriveWhen invited to luncheon, dinner, or supper, it is very impolite to arrive late, as it is usually planned to have the meal at the exact hour given in the invitation.2) In arrivalWhen you arrive, the hostess or some member of the family will probably meet you at the door and take your coat and hat. In the winter time you should dress more lightly than usually, as you may expect the rooms to be warmer than in most Chinese homes.3) In a few minutes the hostess will ask her guests toe in to dinner. She may or may not ask each gentleman to take a lady in. If she does, the lady will take the gentleman''s arm as they walk into the dinning room. If she does not, the ladies will go in first, followed by the gentlemen. The hostess will either point out their seats to the guests as they e in or have a place card at each place with the guests name on it.4) How Long to StayAfter the meal is over, it is not polite to leave for at least half an hour, lest you seem to have e only for the meal. An evening dinner invitation usually implies that you stay for the whole evening. The hostess often plans some after-dinner entertainment.5) What to Say on LeavingWhen leaving any kind of a party, a guest always expresses his appreciation to the hostess. Some such words as these are appropriate. 'Thank you so much. I''ve had a delight evening.'1) With a LadyAlways allow the lady to precede you in places whereone has to go before the other except in the following case: when getting off a street car, train, bus, or out of an automobile; when going up stair; when opening a heavy door. When you are walking along the street with a lady, always walk on the outside.2) At a DanceIf you wish to dance with a certain lady, go to her, bow, and say:' May I have the pleasure of a dance?'1) People judge you at first by what they see, so particular attention should be paid to your personal appearance.2) Using a HandkerchiefAlways carry a clean handkerchief. Do not use it whileit is folded, and do not fold it after you use it.3)SpittingIn the West it is considered very impolite to spit,even upon the street.4) SmokingSmoking is very prevalent(普遍), both by men and by women. If you are a guest in a home where no others are smoking, it is better to refrain(忍住) from smoking, you may say, 'Would you mind if I smoked?'.1) Lending and borrowing are more matters of principle in the West than in the East. Things borrowed in the West are definitely expected to be returned, whether it is fifty dollars or merely a friend''s pencil.2) Don''t Be Curious. It is impolite to be curious about the private affairs of others, such as age, salary, religion and marriage.3) Thanks for Gifts.When some one gives you a present, it is very impolite to neglect thank him for it.4) One Hand Only.In china we use two hands when giving something to a person, or when receiving it, if we want to be very polite. In the West this would seem awkward and impolite.1) As soon as the hostess picks up her napkin(餐巾), pick yours up and lay it on your lap. Sometimes a roll of bread is wrapped in it; if so, toke it our and put it on your side plate.2) The Soup CourseDinner usually begins with soup. The largest spoon at your place is the soup spoon. It will be beside your plate at the right-hand side.3) The Fish CourseIf there is a fish course, it will probably follow the soup. There may be a special fork for the fish, or it may be similar to the meat fork. Often it is smaller.。
商务英语1-businessenglish_第一单元
商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。
在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。
怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。
实用商务英语函电课件Unit 1
An introduction to the course
• 商务英语函电课是一门融国际贸易实务与英语为 一体的大专院校高年级英语课，既要讲授对外贸 易业务各个环节的知识，又要训练、培养能够磋 商业务，又能撰写函电的外贸人才。
An introduction to the course
Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students’ working capability in the foreign trade by helping them have a good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.
5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;
6. to be able to lodge a claim against the other party or settle a claim courteously/politely;
实用商务英语翻译
实用商务英语翻译（Practical Business English Translation)第一节商务信函的构成要素P 61实用商务英语翻译（Practical Business English Translation)二、信函样本1 . Universal Trading Company 2. China National Light Industrial Products Import & Export Corporation, Ltd. China National Electronics Import & Export Corporation, Ltd. 3. 我方认为我们的报价是合情合理的。
1 . 环球贸易公司2. 中国轻工业品进出口公司中国电子进出口公司3. We are of the opinion that our offer （quotation) is reasonable.4. D/P terms = document against payment5. Payment by L/C is our usual practice.4. D/P terms = document against payment 付款交单5. 使用信用证付款是我们的惯例。
6. a specimen letter （sample letter）7. household appliances8. credit rating9. arts & crafts 10. chemicals and biochemicals6. 样信7. 家用电器8. 信用评级9. 手工艺品10. 化工与生化产品11. consumer goods 12. In order to popularize these products, all the prices in the catalogue are subject to a special discount (offer). 13. textiles trading company 14. chamber of commerce11. 消费品12. 为了推广这些产品，本目录中的所有价格都可以打折。
初级商务英语(实用8篇)
初级商务英语（实用8篇）初级商务英语第1篇积累，存储，蓄积(财产等)【商务用语】accumulated funds 积累的资金【例句】By buying ten books every month, he soon accumulated a good他每月买十本书，不久便拥有了一个丰富的藏书库。
附加的，补充的【商务用语】an additional tax 附加税the additional regulation 补充规定additional outlay 额外开支additional appropriation 追加拨款判决，裁定审断，判决【商务用语】adjudicate a claim for damages 裁定一项损害赔偿的要求adjudicate (up) on a question 裁决一个问题adjudicate on a case 判决某案子adjudicate upon 判决判决;法院的判决【商务用语】bankruptcy adjudication 破产程序中的判决adjudication order 判决令初级商务英语第2篇商务英语之职场常用语：1)Thank You: Common courtesy? But tell me this: When was the last time you forgot (or rejected) gratitude? Whether given in private or public, a sincere ‘thanks’ creates Don’t forget your mother’s advice: “Say ” People are always happier doing a favor than taking an1)谢谢：只是一般的礼貌?没错。
那你告诉我，上一次你忘了说(或者拒绝说)谢谢是在什么时候?无论是在公开场合还是在私底下，说一句真诚的“谢谢”都会为你树立好口碑。
《商务英语函电》第一章
Sample
• (1) LetterheadBiblioteka •(2) Date
• (3) Inside Address
• (4) Salutation
• ______________________________________________________________________________ __________________________________. (5) Body
Body The body of a business letter consists of three parts:
Part One
Part Two
Part Three
Body
Part One
Begin with information that draws the recipient’s attention and refer to some interest or need of the recipient, or the previous letter if there is one.
Attention Line
The attention line is used to direct the letter to a particular department or person when the letter is addressed to a company. e.g.: ❖ Attention: Marketing Department ❖ ATTN: HR Manager ❖ For the attention of Mr. Alan
商务英语口语实用句型及对话第1部分商业生活：Unit 4 租房
《商务口语实用句型及对话大全》时刻把握从真实的商务情景出发，由浅入深，语言规范、涵盖及适用面广，实用性强，让读者充分了解各种商务语言、商务知识及商务交流技能，能够在各种商务场合和实践中活学活用，达到自由交流的目的。
4 Renting a FlatUseful sentences1.I want to rent a furnished flat.2. It's got good ventilation.3. The kitchen is not fully equipped.4. The rent is 1,500 yuan a month.5. Whater is free,but you have to pay for telephone,gas and electricity.6. It's in a safe neighborhood.7. I'd like to find a roommates to share the cost.8. The deposit is usually refundable.9. I have a spare room.10. Could you please lower the rent a little bit to make it even?Fashion ConversationConversation 1A: Do you take in students? I've been told you might have a vacant room.B: Yes.If you don't mind sharing room with someone else, there's one available.A: How much are you asking?B: 800 yuan a month.A: Could I have a look at it, please?B: Sorry, but I'm on my way out now.Could you come back in an hour?Conversation 2A: A friend told me might find a room here.B: Yes. I'll have a room free next week.A:What do you charge?B:12,000 yuan a year,but you can't have visitors live in it.A: OK . Would it be all right to look at the room first?B: Could you come back later? We're right in the middle of dinner.Conversation 3A: I wonder if you can help me. I'm looking for a room.B:Yes. I've got a small room.A: How much is it?B: 200 yuan a week, but smoking is not allowed.A: OK.Can I see the room now?B: Would you mind waiting? I'm on the telephone.Conversation 4A: Hello,Who's that speaking?B:I am calling about the advertisement for a flat with a bedroom. Do you still have it?A: Yes, I do .B: Is there any furniture in it ?A:Yes ,It's fully furnished.B: What's the rent for a year?A:15,000 yuan,including water,but not electricity and gas.B:Where is it located?A:It's in the International Trade Zone. It's only ten minutes'walk from the nearest subway station.B:That's great. But can't you make the rent cheaper,Let's see,12,000 yuan?A:The price can be talked over. How about coming around and taking a look at it first?B:OK.I will be free tomorrow afternoon. I'll take a taxi to get there . See you.A: All right, see you .Conversation 5A: I'm calling to ask about your apartment you advertised.B:Yes,we've got great apartments with charming environment and nice scenery.And they are all newly renovated.A: That sounds fantastic! But I am looking for something closer to downtown,as I spend most of my time at the office.B: No problem. We have a nice apartment located near the Oriental Square. It's perfect for people busy with office work. It is fully furnished with a service staff takingcare of the trivial details.A: I'm sure they are wonderful, but I need an unfurnished apartment with relativelylower cost.B:Ah! I get your point. We have just what you need. Our Jinyuan apartments have several floor plans. The one bedroom apartments are very economical,but their layout makes great use of a small amount of space. I think you can find a very apartment there.A: Great! I'll arrange a viewing after work tomorrow afternoon. Could you tell me thedetailed adress?B:Of course. It's just at 19 Linquan Road. You can phone me again if you can't find the right place. A: OK . Thank you .。
商务英语入门第一章PPT课件
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Partnerships------------合伙企业
有限合伙的基本特征： 1.有限合伙企业既有有限合伙人又有普通合伙人。 2.通常资金的提供者是有限合伙人。 3.有限合伙人一般不参与公司的管理，对公司的 债务只承担有限的责任。 4.普通合伙人是企业的管理者并承担无限责任。 5.有限合伙人享有知情权和对合伙企业的监督检 查权利。
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结论
合伙创业一定要做到帐目清楚、手续齐全，随 时经得起检查； 对于所有帐目的进出情况、合作实体的经营状 况和损益情况要定期在合伙者间进行公开； 合伙者的利益分配要严格按照合作协议中的规 定办理； 合伙者私人使用合作实体的财物的，要入帐并 在利益分配中予以扣除，总之，要做到“亲兄 弟明算帐”。
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Sole Proprietorships------个人企业
弊: 1.启动资金有限、经营规模有限、融资机会有 限。 2.投资人个人承担无限责任。 3.具有一定的不稳定性。 4.在经营管理知识和能力上有局限性。
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Partnerships------------合伙企业
A partnership is legal relationship between persons carrying on a profit-motivated business.
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Sole Proprietorships------个人企业
An organization that is owned and managed by one person is called a sole proprietorship. Features: 1.Provides the capital by one person. 2.Operates the business aided by several employees. 3.Owns all the assets of the business and the profit generated by it. 4.Assumes complete responsibility for any of the liabilities or debts of the business.
实用商务英语教程
Ⅰ. Answer the following questions according to the text.
1. What does the term “corporate culture” refer to? 2. Why do firms with strong cultures achieve better results? 3. What are the companies encouraging the employees to do? 4. What is Hewlett-Packard’s corporate culture based on? 5. When should a company’s corporate culture be changed?
文章作者往往会对文中一些重要的概念或者术语采用定义复述或者是举例的方式重新解释我们可以利用这些通俗易懂的解释所提供的信息来猜测词义
实用商务英语
Unit One
Section A Listening and Speaking ★ Business Reception Section B Reading ★ Corporate Culture Section C Business Writing ★ Cover Letter and Résumé
Ⅱ. Tell whether the following statements are true (T) or false (F) according to the text.
Ⅲ. Match each word in Column A with the appropriate definition in Column B.
实用商务英语写作教程Unit1Resume(简历)
REFERENCES: Mr. Gao Hong (General Manager of the Beijing Huafeng Stock Co. Ltd.) 23 Hepingmenwai Beijing, 100009 Tel: (010) 7463-6352 Mrs. Lin Bing (Dean of the Economics Department of Hebei University) 45 Changjiang Avenue Shijiazhuang Tel: (0311) 836-2726
information Ⅲ) Write resumes according to requirements
General Introduction
▪ 1) What is a resume? ▪ 2) Functions of a Resume ▪ 3) Contents of a Resume ▪ 4) Principles for Writing a Resume ▪ 5) Layout of a Resume ▪ 6) Types of Resume
Computer:
Working knowledge of operation and support of hardware
Good at such software as Office, Photoshop, AutoCAD
Mastery of BASIC, FORTRAN and C++ programming skills
Bookkeeper
Minjiang Company Chengdu, Summer, 1998
Entered variety of data into books Tutor 1997-1998
商务英语写作——通知
personnel
Who—Whom—W hat 的问题。
问题要点如下： 1． Who-Whom-What; 2． 异同点；
探 about the new 2. 这个商业通知和情 working hours
3． 基本结构；
索 and
overtime
regulation.
景 1、2 中的通知有
4． 格式步骤。
2. 能力目标：（1）培养分析、综合与归纳的思维能力； （2）建立合作协助、交流沟通的学习习惯。
3. 情感目标：激发学生学习商务英语写作的兴趣，体验成功的喜悦。
三、教学重点、难点及关键
1. 教学重点：把握商业通知的基本格式和结构；辨别不同格式的通知之间的异同点。 2. 教学难点：使用英汉/汉英词典和网络搜索引擎, 写出任何情景下的格式正确、符合商业
学生们喜欢此门课程，主要鉴于其实用性以及本学期商务英语写作全市会考的激励。
不过有小部分学生缺乏学习的积极主动性，需要教师对其进行有效的调节与监控，通过课堂 （小组）活动和合作学习的方式提高其学习兴趣； 学生们的抽象思维水平和分析、综合与归纳的思维能力较低，可通过课堂的学习、活动的参 与、小组的协作逐步培养；另外和直观性较强的教学手段相结合，各取所长。
而第二节的内容则作为第二个教学板块安排在另 1 课时进行讲授。同时在这两个教学板块之 后都分别安排进行 1 课时的小结（复习）和阶梯练习以达到巩固所学知识的目的。同时根据 实际情况，在教材处理过程中对部分内容进行了整合与补充。
具体的 4 课时安排如下：
教学板块 1 第一节 简单的通知；第三节 信函形式的商业通知 （课次 1） 本次课内容小结和阶梯练习 教学板块 2 第二节 商业通知(Business notice) （课次 2） 本单元内容复习
商务英语翻译
例1：To acquaint you with the Light Industrial Goods we handle, we are sending you, by separate airmail, a commodity list and several sample books for your reference. 例2：The full report isn’t ready yet, but you can see the interim report. 例3：Will you partake of our simple meal? 例4：The new manager effected several changes in the company. 例5：Negotiations terminated yesterday.
例14：Inspections: It is mutually agreed that the certificate of quality and quantity or weight issued by the manufacturer shall be part of the document for payment under relevant L/C. 例15：In case the contract is concluded on CIF basis, the insurance shall be effected by the Seller for 110% of invoice value covering all risks, war risk, and S.R.C.C. risks(i.e., Strikes, Riot, and Civil Commotions).
商务英语proposal范文(实用
商务英语proposal范文(实用proposal模板篇一班级姓名学号时间评价Learning aims:1. Help students use what they have learnt to finish a project by working together2. Write a proposal for saving a building.Important points amp; difficult points:1. Read the article and learn something about the Imperial tombs of China.of some ways to protect the ancient buildings.Learning procedures:第一部分：自主学习I. Remember the following important phrases.equal to 与…相等located in 坐落于home to 是…的家园4. historic sites 历史遗址terms of 就…而言高质量good condition 处于良好的状态recent decades近几十年来well preserved 保存完好destruction故意的破坏money in doing投入资金… 12. meet the deadline for如期完成…up 从事…；占用；拿起the protection of 在…的保护之下15. centuries of exposure 几个世纪风吹日晒given serious attention 受到很大的关注needed attention to... 引起必要的的关注。
18. over a length of 247 years 历时247年19. mark the entrance to 标志着…的入口II. Fast readingis the main idea of the passage?Introduction to the imperial tombs.tomb’s style greatly influenced the other emperors’ ones?The first Ming emperor’s tomb.does the fund used for preserving and restoring the historic sites e from?It es from the government, international help and tourismIII. Enjoy the following sentences, fill in each blank with a proper word, and then translate them into Chinese orally.most popular sites of the Imperial Tombs of China are the Ming Tombs, most of which can be found 50 kilometers north-west of Beijing (北京市西北50公里)in a place called Shisanling.2．Adding to the impressiveness and beauty of Changling(添加了长陵的宏伟和壮丽) is the Ling’en Palace, which is located in（坐落于）the second courtyard.3. Unlike （不像）other Ming and Qing Tombs, Xiling has three broad stone gates in front of the Great Red Gate that marks the entrance to（标志着…的入口）the tombs, instead of only one.4．Xiling was built after Dongling was inspected and some geological problems were found there that were believed to be causing() the Manchu rulers’ troubles.5. Although a number of tombs have survived relatively undamaged（尽管不少陵寝遭受的破坏相对较小）, all have suffered at least some damage from centuries of exposure, war, fire and deliberate destruction（蓄意破坏）.6．Not surprisingly（不足为奇）, international recognition is part and parcel（主要部分）of preserving and restoring such historic sites as it sends the message to everyone that these sites are extremely important and precious.IV. Fill in the blanks according to the texttitle The imperial tombsThe Ming Imperial tombs The Ming tombs, most of which can be found in shisanling, are the most popular sites of the Imperial tombs.The sacred way leads to the thirteen tombs and in good condition, at the end of which is changling which is considered as the best preserved of the thirteen tombs.Ling’en palace adds to the impressiveness and beauty of Changling.The Qing Imperial tombs The Qing Tombs are similar to the Ming Tombs in terms of architecture and their choice of site.Dongling, located_in Hebei Province, contains the first imperial tombs of the Manchu rulers, which was built as long as 247 years ,covering/ occupying 78 square kilometers .West of Beijing sits Xiling ,which has three broad stone gates in front of the Great Red Gate marking the entrance to the tombs.Preservation and recognition of the tombs The Nanjing Municipal government, which is responsible for the regulation of Xiaoling, has already invested a lot of money in restoring it.International recognition is part and parcel of preserving and restoring such historic sites.V. Self-study of important and difficult language points.1.［原句回放］The tombs, which were built over a length of 247 years, take up 78 square kilometers. 句中take up的意思是占地，其还有“拿起；从事…（活动/工作）；占用（时间/空间；继续讲等意思。
《实用电子商务英语》unit1
Reading
IBM defines1 e-business as “the transformation2 of key business processes
through the use of Internet technologies.” Some of those e-business processes
2. Jack Ma said, “If you don’t do electronic business now, five years later you will regret. Ten years later, if you don’t do e-commerce, you will PPT模板下载：行业PPT模板：
transactions electronically, using technology such as Electronic Data Interchange
(EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late
Business Writing（E-mail）
PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
目录
CONTENTS
Grammar Review（情态动词）
they benefit people in some way or not?
Part Ⅱ Reading
PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
establish business relationship letter 商务英语范文
establish business relationship letter 商务英语范文1. 引言1.1 概述建立商业关系对于企业来说至关重要。
在全球化和竞争激烈的商业环境中，与其他企业建立良好的合作关系是保持竞争力和实现业务增长的重要因素之一。
本文旨在介绍如何书写一封有效的商务信函，以建立和巩固商业关系。
1.2 文章结构本文将分为五个部分来讨论建立商业关系的重要性以及正确撰写商务信函的格式与内容。
首先，我们将探讨建立商业关系对企业发展的重要性。
其次，我们将强调信任和互惠关系在建立稳固合作伙伴关系方面的作用。
接下来，我们将介绍如何通过双赢合作实现共同利益。
然后，论文将详细介绍正确格式和内容组成的商务信函。
最后，在结论部分我们将总结文章观点并展示对长期合作的愿景。
1.3 目的本文的目标是帮助读者理解建立商业关系在企业成功中所起到的关键作用，并提供实用指南以书写一封引人注目且有影响力的商务信函。
通过阅读本文，读者将能掌握关键的商务信函写作技巧并更好地建立和维护商业关系。
2. 建立商业关系的重要性2.1 商业合作的优势建立商业关系对于企业来说具有重要的优势和价值。
首先，通过与其他企业建立合作关系，企业可以分享和汲取对方的经验、资源和技术，从而提高自身的竞争力和能力。
合作还可以降低成本，并且可以实现规模效益，共同分担风险。
其次，建立商业关系有助于扩大市场份额和增加销售渠道。
通过与其他企业合作，可以获得更多的市场曝光度和品牌知名度，帮助企业进入新市场并开发新客户群体。
这样做不仅可以提高企业的销售量和收入，还能够加强客户对企业的忠诚度和信任度。
最后，商业合作也有助于创造创新和推动发展。
通过与外部合作伙伴合作，可以得到新的思路、观点和解决问题的方式。
这种开放式创新模式可以带来更多突破性的想法，并促使企业不断进步和发展。
2.2 建立信任和互惠关系构建商务关系需要建立在相互信任和互惠的基础上。
在商业合作中，信任是一种非常宝贵的资源，可以确保合作伙伴按照承诺履行责任，并且对彼此的利益保持高度关注。
《商务英语实用文》第一章第二节
范文
poor paragraphing
• Dear Mr. Miller,
•
I’ve just received your fax and after searching for different possibilitie s, this is what I can offer you: 10% discount on the total prize if you book o ur offices for 18 months, could it be interesting for you? You asked us for 4 offices in Riverside Tower and we only have 4 left but placed in different flo ors and there are no parking spaces left. Would you mind if I search what y ou need in Ocean Palace? Ocean Palace is a big Tower with 300 parking s paces, it has wonderful views to Tulip Park and the public transport connec tions are really good. I’ve just checked if we have 4 offices left in Ocean Palace and for your information we have them now!! At the same floor and one is 10㎡and the last one is 20 ㎡ as you required. Please let me know if you are interested in this possibility. Yours sincerely, William Cruise
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第1 节
•6.体贴
有经验的商务工作者会预见到客户的需求、疑问，往 往站在对方的角度换位思考，通过礼貌措词来建立良好的
客户关系。在商务信函写作中，礼貌和体贴原则不仅仅体
现在用“P1MM”，。dbMLyoM”等字眼，而更多地体现在
写作者的措辞以及对已收到信件的及时回复方面，从字里
行间体现出对对方的尊重与体贴。
成功的商务信函应该达到两个目的：
1) 收信者正确全面地理解写信 人的意图； 2)达到写信人的目的。 为此，读者首先应了解商 务英语写作必须遵循 的“6C”原则，使文章符合商务 交往的语言特色。
完整
”6C“原则
简洁
第1 节
1.完整
完整性是指作者在写作过程中将对方所需的信息、资
料等尽可能全面地提供给对方，以期尽快得到对方的答复。
第1 节
3)避免冗长的表达和不必要的重复。例如：
（修改前）We
require furniture which is of the new type. （修改后）We require new-type furniture. （修改前）Asa matter of fact, the X-210 copier is not really the kind of machine the company needs,since the X-200 has the capability of meeting all of our needs. （修改后）We do not need X-210 copier since X-200 has met all of our needs.
第1 节
3）架构句群与段（Sentence and paragraph construction） 短句比长句更易于阅读，因此，商务写作中不要大量使 用复杂的从句及过长的段落。请比较：
We are sending you our price list and catalogue for the new season, and you will find plenty to attract you in it and will notice that every product of ours i s made from 100% natural ingredients. :修改后 We are sending you our price list and catalogue for the new season. You wil l find plenty attractive ones in it for every product of ours are made from 100 % natural ingredients.
清楚性在写作中体现在：选词（Word Choice）, 避 免模糊表达（Avoid vague expression）,架构句群与段落 （Sentence and paragraph construction）。
第1 节
1) 选词（Word Choice） 初学写作的人一般认为词越难越正式越好，殊不知一份晦涩难懂的 信件只会浪费对方时间，甚至对方因为看不懂而搁置一边，失去合 作机会。因此商务写作中尽量采用短的，广为人知的单词代替生僻 的词汇，例如： Say gig use send Don't say substantial utilize submit Say enough about buy Don't say sufficient regarding purchase
第1 节 在写作过程中，我们应该注意如下两个方面： 1）以对方为主的写作态度（You-attitude） 写作中应用“You-attitude”取代“we-attitude”,让对方感到备受尊重。 试比较： “we-attitude” “You-attitude” I want to send my congratulations... Congratulations to you on your... We are shipping your order on You will receive your order on Friday. Oct.10. To reduce our costs,we are To provide you with clear changing the records,we arechanging our billing billing system. system.
buy
give enough
第1 节
2)恰当的表达方式 根据写作内容和与目标读者的关系，写作者应选挣合
适的方式来表达信息。
例如：对对方有利的消息和日常事务一般选择直接告知的 方式(direct approach)；不利于对方的信息或是坏消息 则采取间接方式先解释说明最后告知的方法(indirect approach)。
第1 节
2) 措辞得体 (Appropriate wording) 在商务交往中难免会出现双方意见相左或是合作出现问 题的时候，此时写作者在给对方的信件中会提及负面效应 甚至相互指责。即使如此，信函中的措辞还是要有礼有节 (Tactful)，既要表明立场又不失礼貌。
第1节
请比较：
Tactful We failed to receive... The center is open until four o'clock. Please refer to my June 10th letter.If I had known your needs before May 20, I could have shipped Model A-3 immediately. However, the spring sale drained our stock.
第1 节
以上”6C”商务英语写作原则贯穿商务英语写作全过 串。了解这六点有助于写作者在撰写商务信函、报告时合 理组织文章结构，遣词造句．使所写文章更专业，更具商 务特色。•endDon't use
at this time at a later date in the near future
in the event that now during the time later my personal oppion soon
第1节
2)少用陈词滥调。例如：
（修改前）I am in receipt of your letter of recent data concerning our new projector. I wish to state that I am in a
随着当今国际贸易的飞速发展，商务信函作为传递商 业信息的主要手段在经济社会中发挥着重要的作用。专业 的商务信函就像公司形象大使一样，会给对方留下良好的 第一印象，有助于打造成功的公司形象，加速业务的拓展。 本章将针对商务信函的写作原则、写作技巧及正确格式加 以详细阐述。
商务英语写作区别于其他类型的英文写作。传统的英 文写作格式灵活，写作者可以根据自己的富好和写作习惯， 选择复杂的句型结构和词语来表达自己的情感。但在商务 英语写作中，作者与读者之间是商务伙伴的关系，彼此通 信的目的是为了促使双方愉快顺利地交易，因此写作时需 要考虑到双方关系，内容必须兼顾目的与效果。
第1 节
Formal
Informal
Formal participate construct
Informal share build
approximately about inquire ask
ascertain
obtain assist
find out
receive help
purchase
contribute sufficient
Blunt You did not send... The center is closed after four o'clock. You did not read my recent leter. Because you delayed so long in your response, Model A-3 is off stock.
position of delivering the required batch at your earliest
convenience. （修改后）Thank you for your letter of July 26. Your sets of projector of latest model were shipped today by YT express.
第1节
•4.简洁
商务工作者往往工作繁忙，每天要处理大量的文件 信函。因此通俗易懂、言简意赅的信函往往会提高校此的
工作效率。但简洁不等于简单，不能为了简洁对重要信息
一笔带过。简洁性在信函写作中体现为：
第1 节
1) 使用简单词汇。例如：
Use
if during my oppion
Don't use
Use
第1 节
2) 避免模糊表达（Avoid vague expression） 商务写作中模棱两可的表达会让读者产生误解，影响 商务沟通。因此，信函措辞应尽量选用具体词汇，指代清 楚。如： Vague: Does the radio advertisement have a positive effect? Clear: Does the radio advertisement increase our sales?
第1 节
•5.准确
这里准确原则不仅要求写作者使用正确的语法、标点 符号等，对商务写作而言，准确性还包含使用正确的语言 风格和恰当的表达方式。 1)语言的正式度 正式的语言往往比较长，一般用于学术、法律及官方 文件中。而现代商务交往中提倡自然而真诚地交流，写作 中则大多采用非正式或中性的语言。例如：