BEC中级真题集第3辑
bec中级第三辑真题详解test2[整理版]
T est2Part one:《Successful Time Management》,成功的时间管理。
文章针对怎么利用时间、提高工作效率提出了一些建议。
第一题,为了完成好一个任务,没有必要处理每一个细节。
答案是C段的最后一句话,而且这句话同时是第一题和第四题的答案所在:Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.除非你有空闲的时间,否则不要在一件事情上花费额外的时间去努力涉及到所有事情。
cover absolutely everything可以对应于deal with every detail。
第二题,如果你有很多要做的,也许需要拒绝以后的工作。
答案是B段的最后一句,有点绕:This may require you to be firm and avoid agreeing to more than is realistic.这需要你变得坚定,避免答应超出现实的工作。
more than is realistic,也就是眼前无法完成的工作,即work in the future。
第三题,任何计划行为都需要建立在一个有规律的基础上。
答案在A段。
A段整个就是讲的计划的重要性,有计划,才能合理安排时间。
中间说有人喜欢在每天开始的时候计划,有人喜欢在结束前。
答案是这么一句:you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule.你必须去试验寻找到最适合你的——寻找将这个活动融入到你的时间表的某种方法。
要让计划融入进你的时间表,也就是说计划要成为你的日程的固定部分,即题目说的take place on a regular basis。
BEC中级真题第三辑TEST2kj140219154154
BEC 中级第三辑Test 2 READING 1 hourPART ON EQuestions 1-7●Look at the s t a t emen t s below and the text about time mana g emen t on theopposite page.●Which section (A, B, C or D) does each s t a t emen t(1-7) refer to?●For each s t a t emen t(1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these le tt er s more t han once.1 In order to c omple t e a t a sk well, it may not be necessary to deal with every detail.2 lf you have too much to do, you may need to turn down work in the future.3 Any planning activity needs to t ake place on a regular ba si s.4 You should avoid giving additional time to a particular task.5 It is possible that some routine t a sk s do not need to be carried out.6 lf you are overloaded with work, it is important to identify the cause.7 People at all levels perform t ime-w a s ting act ivi tie s.Successful Time Mana g eme n tAThe secr e t of avoiding work pressure is thinking ahead. Every day you need to review your progress t o w ar ds objectives and decide how you can b e s t use the time a vailable to make further progress. You may find t his is be s t done at the s t art of your working day but some people prefer to have a planning session jus t before t hey finish. Whichever you select - and you may need to e xperimen t to find what sui t syou be s t - find some way of fitting the activity into your schedule. Never say, I don't have time to plan today’.BClf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to ‘fitn ess for purpose’.If you bear this in mind, you may find it easier to persuade yourself to se t tle for an accep t able level of quality rather than perfection. When thinking a bou t objectives and planning how to achieve t he m,consider how t hor oug hl y you need to do something in order to me e t your r equir emen t s.Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely e v er y thing.DPART T W OQuestions 8-12●Read the article below about the importance of s t a ff appr aisal s.●Choose the b e s t se n t ence from the opposite page to fill each of the g ap s.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).Ex a mple:A B C D E F G 0 A Alternatively, managers may want the employees themselves to evaluate their work performance.B In larger companies, the people likely to do something with this information will be found in the HR department.C Problems such as rushing through the appraisal and being appraised by a manager who doe sn’t under s t and the employee ’s role were common c oncerns.D Arguably, ’performance review' is more appropria t e since it helps cr e a t e correct e xpect a tions from the meeting and indic a t e s what will happen.E This is mainly because they have not been shown how to carry out appraisals properly.F But all too often, the format of the appraisal doe sn’t allow this.G But this can be avoided and, given a more positive attitude from p articip an t s, appraisals can prove enormously useful for all involved.PART THREEQuestions 13-18●Read the article below about problems in the IT industry, and the questions on the oppositepage.●For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of in v e s tm en t in training means the long·t erm skills base is both ageing and shrinking. Employers are chasing experiencedin ever-decreasing circles, and, according to a r ecen t g o v ernmen t report, 250,000 new IT jobs will be cr e a t e d over the ne x t decade.Most employers are confining themselves to dealing with the immediate problems. There is evidence, for example, that they are s t epping up their in t ake of raw r ecruit s for in-house training, retraining existing s t a ff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows it s members are adopting the short-term measure of bringing in more and more c ons ult an t s on a contract basis. However, this approach becoming less and less acce p t able as the general shortage of skills, coupled with high demand, sends contractor r a t e s soaring. An experienced contract programmer, for example, can now earn at double the cur r en t perman en t salary.With IT professionals increasingly a t tr act e d to the financial rewards and flexibility of consultancy work, average s t a ff turnover r a t e s are e s tima t e d to be around 15%. While many companies in the financial services sector are managing to c on t ain their losses by offering skilled IT s t a ff‘golden handcuff deferred loyalty bonuses that tie them in until a certain date - other organisations, likeo v ernmen t s,are unable to ma t ch the competitive salaries and perks on offer in the priv a t e sector contractor market, and are suffering turnover r a t e s of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to Some companies are doing additional IT pay reviews in the year and paying market premiums. such measures can cr e a t e serious employee relations problems among those excluded, both withinA their success at r e t ainin g their skilled s t a ff.B the e xt en t to which they in v e s t in new t echnolo gy.C their a tt e mp t s to recruit s t a ff with the necessary ski lls.D the ability of employees to keep up with the la t e s t d e v elopmen t s.14 A problem referred to in the second paragraph is thatA the g o v ernmen t needs to cr e a t e t hou sands of new IT pos t s.B the pool of skilled IT people will g e t even smaller in the future.C company budg e t s for IT t r aining have been decreasing s t e a di ly.D older IT professionals have not had a d equa t e training.15 Wha t possible solution to the long-t e rm problems in the IT indus t r y is referred to in the thir d paragraph?A ensure that permanen t s t a ff earn the same as contract s t a ffB expand company t r ainin g programmes for new and old emplo y ee sC c onduc t more research into the reasons for s t a ff l e a vingD offer top r a t e s to attract the b e s t s peci alis t c ons ult an t s16 In some businesses in the financial services sector, the IT s t a f fi ng problem has led t oA cash promises for skilled s t a ff after a specified period of time.B more employees seeking alternative employmen t in the public sector.C the loss of cu s t omer s to rival or g anisa tions.D more flexible conditions of work for their s t a ff.17 Employers accep t that IT professionals are more likely to s t a y in their pr e se n t p os t if theyA are se t more realisticperformance t ar g e t s.B have a good working relationship with s t a ff in other dep artm en t s.C are provided with good opportunit ie s for professional dev elopmen t.D receive a remuneration package at top ma rk e t r a t e s.18 According to the final paragraph, the UK skills base will be weakened byA changes to manager s’s tr a t eg ic thinking.B ins uf fi cie n t responsibility being given to IT s t a ff.C the emp lo ymen t of IT s t a ff with too little e xperience.D the hiring of IT personnel from a br oa d.PART F OU RQuestions 19-33●Read the extract below from a company chairman’s annual report to shar eholder s.●Choose the b e s t word to fill each gap from A, B, C or D on the oppos i t e page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.●There is an example at the beginning, (0).沪江BE C:h t tp:/www.h jenglish.co m/bec/19 A in order20 A se ss ion21 A attributed22 A termination23 A confirmed24 A portion B on trackB termB referredB endingB main t aine dB c omponen tB gainB dir ectingB s t epB pointB priceC in lineC se aso nC a ss ig ne dC c omple tio nC a gr ee d C sector Cfind/ C pointingC edgeC positionC demandD on targetD periodD designated D finalisingD supported D divisionD earnD s tr eng thening D s t ag eD capacityD bid25A have26A focusing27A height28A condition29A r equ e s t30A acc e ss31A s tr a t eg y32A inquiring33A sendPART FIVEQuestions 34-45●Read the a dv ertis emen t below for a recruitment exhibition.●ln most of the lines (34-45) there is one extra word. It is either grammatically incorrect ordoes not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer She e t.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on yourAnswer She e t.●The exercise begins with two examples, (0) and (00).41 to be considered for one of these top jobs as they become available,WRITING 45 minut e sPART ON E●You need to inform your marketing t e am about a radio advertising campaign for one of yourcompany’s new pr oduct s.●Write an email to your team:●reminding them which new product it is●explaining why you’ve chosen to advertise on radio●saying what you expect the advertising campaign to achieve.●Write 40-50 words.PART T W O●Y our dep artmen t needs to recruit more s t a ff.Y our line manager w an t s you to write a reportexplaining your r equir eme n t s and commenting on recruitment methods.●Look at the information below, on which you have already made some handwritten no t e s.●Then, using all your handwritten no t e s, write your report.LISTENING40 minute s(inc ludin g10 minute s’ transfer time)PART ON EQuestions 1-12●You will hear three t ele phon e conversations or me ss ag e s.●Write one or two words or a number in the numbered spaces on the no t e s or forms below.●After you have lis t ene d once, replay each recording.Conversation One(Ouestions 1-4)●Look at the note below.●You will hear the manager of a production company phoning a cust0mer’s office.Conversation T w o(Questions 5-8)●Look at the form below.●You will hear a man t ele phoning the Financial Press Information Service with an order.Conversation Three(Questions 9-12)●Look at the no t e s below.●You will hear a recorded message about a radio programme.PART T W OQuestions 13-22Section One(Questions 13-17)●You will hear five short recordings.●For each recording, decide what the speaker plans to do in their future career.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once. ·●After you have lis t ene d once, replay the recordings.13 ..............................14 ..............................15 ..............................16 ..............................17 .............................A to g e t a directorship in a large companyB to gain a qualification in business administrationC to become self-employedD to move into marketingE to be an in dependen t financial adviserF to design innovative modelsG to be the be s t in a particular fieldH to advise people in career managementSection T w o(Questions 18-22)●You will hear another five recordings. Five people are phoning about c on f er encearr ang emen t s.●For each recording, decide what the spe ak er’s purpose is.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●After you have lis t en e d once, replay the recordings.18 ..............................19..............................20..............................21..............................22..............................A to r equ e s t travel informationB to book a meeting roomC to postpone an appointmentD to sug g e s t a future change of venueE to ask for a conference programmeF to cancel a reservationG to invite a gue s t s pe ak erH to confirm their attendancePART THREEQuestions 23-30●You will hear an interview with Giles Milton, the Operations Director of the NationalWeather Centre, about this organisation’s relocation proiect.●For each question (23-30), mark one letter (A, B or C) for the c orr ec t answer.●After you have lis t ene d once, replay the recording.23 The National Weather C en tr e’s mos t r ecen t cus t omer s areA supermark e t r e t ai ler s.B healthcare ma nag er s.C maritime and aviation w orker s.24 Why did the Centre fir s t consider relocating?A It had suf fi cien t capital to build it s own p r emis e s.B The lease on it s premises was due to expire.C lt had outgrown its original pr emis e s.25 Wha t conclusion was reached about the eventual choice of location?A The actual physical loc a t ion was unimportant.B Operational c os t s ma tt e r e d more t han s t a ff pr e f er ence s.C Transport links were the deciding factor.26 Why is the Centre c on fi den t about r e t aining s t a ff at it s new location?A The Centre can now afford to increase salarie s.B The location is particularly attractive.C There is less competition from other emplo y er s.27 Wha t positive feedback have s t a ff given about the new location?A They find the local amenities impr e ss iv e.B Accommodation is significantly cheaper.C There is pl e asan t countryside nearby.28 Wha t financial incentive did the local a uthori tie s offer the Cen tr e?A a rent-free periodB cheap land for saleC reduced business t ax e s29 Giles Milton says that the local g o v ernmen tA w an t s to expand it s range of incen tiv e s.B prefers to deal with local busine ss e s.C hopes the Centre’s presence will attract other bus ine ss e s.30 Wha t additional help is the Centre going to receive from local ag encie s?A training to develop employees' IT skillsB gran t s for employing school Ie a v er sC consu|tant s’advice on office de si gnYou now have 10 minu t e s to transfer your answers to your An s w er S h eet .SPEAKING 14 min ut e sPART ON ESAMPLE SPEAKING TA S K SIn this part, the interlocutor asks questions to each of the c andida t e s in turn. You have to give information about yourself and express personal opinions.PART T W OIn t his part of the t e s t , you are asked to give a short talk on a business t opic. Y ou have to choose one of the t opics from the three below and then talk for about one minute. You have one minute to prepare your ide a s.C: What is important when . . . ?Designing a company website●Type of information to include●Different language versions●●PART THREEln this part of the t e s t,you are given a discussion topic. You have 30 seconds to look at the t a s k prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions r ela t e d to the topic.For two c andida t e sFor three c an dida t e sFollow-on que s tionsBEC 中级第三辑T e s t 2 ReadingPart 11 C2 B3 A4 C5 D6 B7 DP ar t28 C9 F10 A 11 E12 DP ar t313 A 14 B15 B16 A 17 C18 DP ar t419 C20 D 21 A 22 C23 D24 D 25 B26 A 27 D 28 C29 D 30 A 31 A 32 C33 BP ar t534 UP35 AD VE R TI SING36 C ORRE C T37 BE ING38 THE39 SOMETHING40 OUT41 C ORRE C T42 CL O SE L Y43 MAKING44 PUT45 C ORRE C TT e s t 2 WritingPart 1Sample ATo: All s t a ffI believe everyone already to known about our new product TE-128.According to our budget, I decided to advertise on radio. I hope to using thischannel let the public well know our this product and opening a new market.Ma rleneAll the c on t en t poin t s are addressed, and the format of the memo is appropria t e.However, there are several language errors which are distracting and t he se would tend to have a negative effect on the target reader.Sample BBand 3All the c on t en t poin t s have been addressed relatively clearly, and an attempt has been made t o expand upon the pr omp t s and avoid lifting language from the question paper. Some language errors occur, but t h e se are relatively minor and do not obscure the me ss ag e.Part 2Sample CAll the c on t en t poin t s are addressed, the organisation of the report is generally satisfactory, and the writer uses a range of cohesive devices. However, there is repetition at times and the register is not always c ons is t en t.Fr e quen t errors are likely to have a negative effect upon the reader.Sample DBand 5All the content poin t s are clearly covered and the report is easy to read, making use of a good range of expression, including linking devices and phrases. The use of language is ambitious f or the level, and although there are some errors, these tend to be relatively minor and do not detract from the clear communication of the m e ss ag e.T e s t 2 Lis t enin gPart 11 SERVICE(S) (SE C TION)2 P A CKING3 D AMA GE D4 (AN) ENG I NEE R5 SECTOR BRIE FING6 INVE S TMENT NEW S7 ECONOMIC D EV EL OPME NT8 CORPORATE RE GI STER9 MANAGEMENT SCHO O L10 INDUSTRIAL REL ATION S11 7.45/19.4512 BOOK SIG NINGPart 213 B14 C15 F16 A17 H1 8 D19 C20 H21 A22 FPart 323 B24 C25 A 26 C27 B28 A 29 C30 AT ape scrip tLis t enin g T e s t 2This is the Business English Certifica t e V an t age3, Lis t ening T e s t 2.Part One. Questions 1 to 12.You will hear three t elephon e conversations or me ssage s.Write one or two words or a number in the numbered spaces on t h e no t e s or forms below.After you have lis t ene d once, replay each recording.[pause]Conversation One. Questions 1 to 4.Look at t he no t e below.You will hear the manager of a production company phoning a c us t omers office.You have fifteen seconds to read through the note.[pause]Now lis t en,and fill in t he s p ac e s.[pause]Man: Parkinson Machine Tools. Can I help you?Woman: This is Mary Parsons of Murdoch Limited. Can I speak to Sandy Ellis?Man: Which department, p l e a se?Woman: I’m not sure. Perhaps Asse mbl y.Man: No . . . erm . . . here he is, Machine Services Section . . . I’m sorry, he’s on voice mail. Would you like to call back later?Woman: I usually deal with him, but can I leave a message with you?Man: Certainly.Woman: Y our company has ins t alle d computerised cutting t ool s and packing machines in our de s p a t ch department. The la s t one, a packing machine, was ins t alle d in J uly, and it’s recently developed a fault.Man: Mmm.Woman: The me a suremen t s and ma t erial s for the boxes are all right, but ther e’s some sort of problem with the box assembly mechanism. The boxes are weak, and goods g e t damaged. Man: Right, I’ll leave a message for Sandy, and I’ll ask the Cus t omer Services Manager if he ha s time to call in and look at the situation before he goes home this evening. W e’ll g e t an engineer out to you fir s t thing tomorrow morning.Woman: Thanks, bye.[pause]Now lis t en to the recording again.[pause]Conversation Two. Questions 5 to 8.Look at t he form below.You will hear a man t elephoning the Financial Press Information Service with an ordexYou have fifteen seconds to read through the form.[pause]Now lis t en,and {ill in t he s p ac e s.[pause]Woman: Please s t a t e your enquiry, giving the name of the publication, the da t e of issue and the title or a description of the reprint you require.Man: I need two articles from Finance Weekly, both in the February the thirteenth issue. The title of one is ‘Se c t or Brieling’- on the second page. And the other is ‘Be s t Performing Comp anie s’. Next, I want something from In v e s tm en t News, published on the tw en ty-fi r s t of J j anua r y.It’s an article called ‘St ock Market T r ends’.The third publication is Money Mark e t s,and I want a piece called ‘I n t er e s t-r a t e F or e c a s t s’, from the issue da t e d the fifth of February. Money Mark e t s also ran a piece calle d’Economic De v elopmen t’. I don’t know the e xac t da t e, but it was included in an issue about the Pacific Rim countries. And one other thing I need is the Cor por a t e R egis t er - the new edition should be out by now. If it is, please put it in with the rest, otherwise send it on later. Thank you.[pause]Now lis t en to the recording again.[pause]Conversation Three. Que s ti ons 9 to 12.Look at t he no t e s below.You will hear a recorded message about a radio progr a mm e.You have Hfteen seconds to read through the no t e s.[pause]Now lis t en,and fill in t he s p ac e s.[pause]Woman: This is the Radio Six programme information line. Ne x t week, we have a special edition of The Future of Business on Friday evening. Our s tud io gue s t is Max Bruner, the well-known writer and director of the Berlin Ma na g emen t School, currently on a lecture tour of British universities. Many of you familiar with Professor Bruner’s recent publication about worker participation, will appr ecia t e hearing his views on the topic of industrial relations, and there’ll also be the chance to ask Professor Bruner questions during our ‘phon e-in`. Important to note is that the programme will be s t arting later than the published time of seven fifteen. And it’s an e x t ende d edition, so it’ll run from seven forty-five right up to the news bulletin at eig h t thirty. Of special in t er e s t to those lis t ener s able to travel to our offices, there will be a special session, at the end of the broadcast, when Professor Bruner will be s t a yi ng on for a book signing. So, an opportunity not just to hear Professor Bruner, but also a chance to me e t him in person —tha t’s ne x t Friday on Radio Six.[pause]Now lis t en to the recording again.[pause]Tha t is the end of Part One. You now have twenty seconds to check your answers.[pause]Part Two. Questions 13 to 22.Section One. Questions 13 to 17.You will hear Eve short re c or dings.For each recording, decide what the speaker plans to do in their future c areer.Write one letter (A-H) ne x t to the number of the re c ordi ng.Do not use any letter more than once.After you have lis t ene d once, replay the r ecordings.You have fifteen seconds to read the list A—H.[pause]Now lis t en,and decide what each speaker plans to do in his or her future career[pause]ThirteenWoman: I’d really like a change now. I’ve been working in the electronics indu s tr y for quite a whi le, but I feel I need to broaden my knowledge and skills. I could have tried simply moving t o another sector, but I’ve decided to in v e s t in doing an MBA as the be s t way to build my potential.I think engaging with new ideas and business s y s t ems will help me to improve my prospects. [pause]F ourt ee nMan: I work for a large national company at the moment, and it’s been very rewarding given me a lot of experience. But I’d like to be in charge of my own business - jus t a small one, nothing too big. I’ve got good qualifications, and I’ve done a business administration course to g e t more of the theory. I’ve put t oge t her a de t ai led business proposal and two or three of my friends are willing to help with finance.[pause]F if t ee nWoman: We’r e the leading multinational in our field, and respected for the solid quality of our products. However, I’ve ju s t been approached by the CEO of another company to join them in a senior mana g emen t position. The money they offer is t emp ting, but my field is R and D, and I’ve decided to s t a y here but get more involved with creating the next generation products. I think that’ll be a rewarding direction to go in.[pause]Six t e enMan: I’ve had my own company for several years, but what I’m now on track for is heading up a much bigger operation, g e t ti ng to board level. I’m convinced I’ve got the self-motivation and the independence of mind to take difficult decisions. The challenges are more important than the money. Self-employmen t has t augh t me a lot, and now it’s time to apply some of those le ss ons. I’ve g o t valuable insi gh t s to offer.[pause]Se ven t e enWoman: You know, you work hard, get all sorts of qualifications, try to be the be s t in your field, and then what? Well, I’ve done all that, and now I’m in t er e s t e d in the new generation of men and women coming into business. I remember I needed plenty of en c our ag emen t and gui dance along the way, and I believe that with my experience I can s t eer y oungs t er s in the right direction to achieve what they want. Tha t’s my priority for the future.[pause]Now lis t en to the recordings again.[pause]Section Two. Questions 18 to 22.You will hear another [ive recordings. Five people are phoning about conference arrangements. For each recording, decide what the s pe aker’s purpose is.Write one letter (A-H) ne x t to the number of the re c ordi ng.Do not use any letter more than once.After you have lis t ene d once, replay t h e r ecordings.You have fifteen seconds to read the list A—H.[pause]Now lis t en,and decide what each s pe aker’s purpose is.[pause]E igh t ee n lMan: Now the conference has s t art e d, I feel pleased with our preparation. The speakers have been popular with audiences - we could ask one or two more next year. The centre we’ve booked is fine for this time, but the rooms are already being used to their full capacity. If we don’t look elsewhere, w e’ll have to r e s tri ct deleg a t e numbers ne x t year. So, we should consider other options. Perhaps the location could also be more c on v enien t for people coming by train. [pause]NineteenWoman: I’m afraid I shan’t be able to get to the conference on the fi r s t day as we’d planned. My fl ig h t’s now been cancelled, so I’m trying to make alternative t r a v el arr ang emen t s.Could we discuss your business proposal over dinner on the second day ins t e a d?And you can tell me then about the par t s of the programme I missed. Or else, I could get my se cr e t ar y to tell the centre w e’ll need to hire one of their meeting rooms.[pause]Twenty .Man: Thanks for your letter asking me to attend this year’s conference, and to give a talk again. I’d already made other arr ang emen t s for that week, but I’ve managed to cancel them. I see i t’s going to be at the same place, so t her e’s no need to send a map. I shall be driving to the venue and am in t ending to arrive in time for the pre-conference dinner, so yes please, do book me accommodation for that night.[pause]T wen ty-oneWoman: I’ve got an early morning meeting at the airport. I’m not sure exactly what time it’l l finish, but could you let me know the different options for g e t ting from there to the cen t r e, so that I can arrive in time to deliver my talk. According to the schedule you sent, I’m down as the fi r s t pr e se n t e r.Also, I don’t know this particular venue at all, so if someone could meet me at the entrance, that would be m os t helpful.[pause]T wen ty-twoMan: I filled out the accommodation r eque s t form in the pre-conference information pack, but I hope it’s not too la t e to change my mind - I only se n t it in la s t week. The thing is, I’ve now g o t an urgent appoin tm en t at the office, so I’ll have to leave early - I’ve tried moving the meeting t o another day, but that just i sn’t possible. I t’s a shame, because this is the fi r s t time I’ve been able。
BEC中级真题第三辑阅读及答案解析版
B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。
BEC中级真题阅读精讲-第3辑T1P3跨洋英国公司
BEC中级真题阅读精讲-第3辑T1P3跨洋英国公司BEC中级真题阅读精讲:第3辑T1P3 跨洋英国公司BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies shareholders in years to come. A long list of sponsors will support the initiative, which will involve a £3-million media campaign and a fortnight of events and exhibitions.The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products.Instead of exclusively promoting the major corporations, this time thereis more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster andthe belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined.When it positioned itself in the US asa niche, luxury brand,selling shirts that were priced at $40 in the UK for $125 in the States,the strategy seemed to work.But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.。
bec中级第三辑真题详解test3
Part one:《‘Businessman of the Year' Award》年度企业家奖。
分别介绍了这个奖项的四个候选人的英雄事迹。
第一题,这个企业家成功的定位了不同的消费群体。
答案在B段:He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。
他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。
Health conscious是指注重健康的。
一个是高质量的食品市场,一个是注重健康的,联合起来,就是瞄准了不同的消费市场,即不同的消费群体。
第二题,通过小心的前进计划,这个企业家帮助公司度过了一个困难时期。
答案是D段的这么一句:budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。
预算和预告正是使得公司可以成功的,尤其当现在整个广告市场被衰退袭击的时候。
Budgets and forecast就是题干中说的careful forward planning,successful对应于survive,a different period对应于the market has been hit by recession。
第三题,因为这个企业家的思维方式,公司对待变化更加开明了。
答案是A段的这么一句:He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility。
BEC中级真题解析_第三辑T3P3
C It promotes a relaxed atmosphere in the workplace.
D It encourages them to reduce the risks that they take.
unusual ones'. Essentially, he believes that companies need to learn how to manage their original
thinkers in order to ensure that the business profits from their contribution. He also says, 'Original
a structured way to identify original thinkers. 'We define employees as champions, free-wheelers,
bystanders and weak links, and most original thinkers come into the category of free-wheelers.
13 It is important for a company to encourage original thinkers because
A this allows it to promote innovative products.
B this enables it to stay ahead of its rivals.
working in teams. The original thinkers themselves may be unaware of any problem, but having
BEC中级真题阅读精讲:第3辑T4P3实现成功的合并
BEC中级真题阅读精讲:第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》,实现一个成功的并购。
BEC中级真题第三辑TEST4
READING 1 hour 剑桥 BEC 真题集中级 第三辑 Test 4PART ONEQuestions 1-7• Look at the statements below and the advice given by fourmarket experts to aholiday company on the opposite page.• Which expert ’s advice (A, B, C or D ) does each statement (1-7) refer to?• For each statement (1-7), mark one letter (A, B, C or D ) onyour Answer Sheet.• You will need to use some of these letters more than once.1 SunTours runs a risk by selling similar holidays tocustomers in different income brackets.2 It is worth offering holidays at a discount to increase thenumber of bookings.3 SunTours needs to reflect on its marketing methods if itwants to boost repeat custom.4 It would be a good idea to sell holidays to locationswhich other promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate morefavourable contracts.7 There is an alternative to discount holidays that would bemore satisfactory forSunT ours’ customers.Four market experts offer advice to Sun Tours, themiddle-market tour operatorARobert WorthMarketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it’s worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunT ours’more affluent customers, thus damaging the brand. lt may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously ‘un marketed’ destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability l throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisuretime are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.PART TWOQuestions 8-12• Read the article below about the importance of human resource(HR) management.• Choose the best sentence from the opposite page to fill each of the gaps.• For each gap (8-12), mark one letter (A-G ) on your Answer Sheet. • Do not use any letter more than once.• There is an example at the beginning, (0).Human resourcemamagementIt is nearly a century since the car manufacturer Henry Ford sai d, ‘You can destroy my factories and offices, but give me my people and I will build the business right back up again.’(0) G But a few business theorists are beginning to argue that managing people wellcan add more to the bottom line than anything else.Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources intoday ’s business world.(8) . A company withhigh staff commitment, for example,has an asset that its rivals findhard to copy. Research in Britain wouldappear to support this notion. Arecent business school survey intothe performance of eightmultinationals found that peoplemanagement could be the mostdecisive factor in a company ’sperformance.Another study indicated the same thing in medium-sized manufacturing firms. (9) . After all, how can an organisation evaluate the commitment of its staff?For this reason, the researcherGeorge Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing anorganisation ’scompensation structure orbeing more selective in recruiting, they are asking for things that require resources.(10) .Some new approaches areemerging that attempt to do justthat, including the scheme devisedby consultants Couze jordan. Thescheme, which covers communication,recruitment, and use of resources,predicts that significantimprovements in these areasachieve an increase in shareholdervalue of up to 30 per cent.Another programme, launchedbyjames Lesten an independenthuman resources expert, approachesthe problem from a perspectivethat is designed to appeal to awide range of managers.(11) . Both, heargues, involve appropriatedecisions being made about theallocation of resources within aparticular budget.Lester ’s expertise enableshim to carry out anorganisational audit for hisclients to identify which areas ofHR are in most need of improvement.This is because there is no pointin businesses spending largeamounts without knowing if theinvestment is worthwhile.(12) . Lester ’sadvice, however, is forcompanies to think twice beforehiring people, since it isvital they assess whether they are getting value for money.Example: 0 A B C D E F GA But the findings are inconclusive because of thedifficulty of collecting reliable evidence.B He argues that the role of a skilled, motivated andflexible workforce has become more significant as traditional sources of competitive advantage diminish.C For example, a common mistake is to spend a fortune onrecruitment to cover up for deficiencies in training.D However, most leading experts in the field believe thatthere is sufficient evidence to support this model of workplace dynamics.E He compares the positive use of human resources toeffective fund management, as this is something that senior executives can relate to.F He believes, however, that the only way they willgain approval for these potentially expensive initiatives is to have some data that demonstrates positive financial benefits.G In the light of this statement, it is odd that peoplemanagement has taken so many years to move up the agenda.PART THREEQuestions 13-18·Read the article below about common problems affecting mergers, and thequestions on the opposite page.· For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.Achieving a successfulmergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning. lf there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, not through any failure in economic terms but because the integration of people is unsuccessful. Corporates, he explains, concentrate theirefforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even atway to avoid this is to work with focus groups to see how employees view the existing culture of their organisation. Inone example, where two global organisations in the food sector were planning to merge, focus groups discovered that the companies displayed very different profiles. One was sales-focused, knew exactly what it wanted to achieve and pushed initiatives through. The other got involved in lengthy discussions, trying out options methodically and making contingency plans. The first responded quickly to changes inthe marketplace; the second took longer, but the option it eventually chose was usually the correct one. Neither company’s approach would have worked for the other.The answer is not to adopt one company’s approach, or even totry to incorporate every aspect of boththese early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companie s’ skill bases were compatible, the chief executives of the two companies could not agree which of them was to head up the new organisation. This illustrates the need to compromise if a merger is to take place.But even in mergers that do go ahead, there can be culture clashes. One organisations, but to create atotally new culture. This meanstaking the best from both sidesand making a new organization thateveryone can accept. Or almosteveryone. Inevitably there will bethose who cannot adapt to adifferent culture. Research intothe impact of mergers has foundthat companies with differingmanagement styles are the onesthat need to work hardest atcreating a new culture.Another tool that can help toget the right cultural mix isintercultural analysis. Thisinvolves carrying out researchthat looks at the culture of acompany and the business cultureof the country in which it isbased. It identifies how people,money and time are managed in acompany, and investigates thebusiness customs of the countryand how its politics, economicsand history impact on the waybusiness is done.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predictaccurate figures. C conflictingattitudes cannot be resolved. Dstaff are opposed to the terms ofthe deal.14 According to Chris Bolton, what do manyorganisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failedbecauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly mergedorganisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, interculturalanalysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takesplace.PART FOURQuestions 19-33•Read the article below about a bank with areputation for excellence.• Choose the best word to fill each gap from A, B, C or D onthe opposite page.• For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.•There is an example at thebeginning, (0).The bank withideasWith several hundred years of history behind it, the APL Bank has few problems in (0) B businesses that it is a reputable and secure (19) of a range of banking services. Now, it is demonstrating to business customers that it is flexible and responsive enough to (20) their changing needs in the 21st century.Based in London, APL offers banking services to businesses throughout the UK via its branch (21) . Most customer service provision is (22) out by personal account managers based in local branches, together with (23) staff at companyheadquarters.An important (24) for APL has been to make it easy for customers to (25) ............ business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the‘account contact' and (26) with the customer duringthe manager’s (27) . In addition, for those who want (28) to their bank at any time of day or night there is now a 24-hourphone-based service.In order to remain competitive and build customer loyalty, thebank guarantees to turn around urgent loan (29) within 24hours. This focus on the customer has also been a driving (30) in APL’s recruitment and development policy. For example, newlyinducted staff (31) a ‘custo mer service review' to findout what it is like to be on the other side of the desk, asking toborrow money.Together, these (32) in banking have achievedexcellent results. The customer (33) is growing fast,and last year the bank gained 36,000 new business accounts.1ABCD giver 2 AB reachC meetD assist 2 A system B web C grid D network 2 A taken B C D put2 A aid B C D backing 2 A B CD scheme 2 A do B run C make D have 2 A copes B C D deals2 AB C D retirement 2 A access B C D opening 2 AB CD orders 3 A power B C force D pressure 3 A take B go C set D put up3 ABC D modernisations 33A sourceB baseC centreD foundationPART FIVE Questions 34-45• Read the text below about expenses claims.• In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.• If a line is correct, write CORRECT on your Answer Sheet.• If there is an extra word in the line, write the extra word in CAPITAL LETTERSOVERDealing With Expenses吉林工商学院教案(首页)0 Most companies use forms or spreadsheets to process travel and entertainment0 expenses claims. As a result, it can be difficult to control over spending across the34 organisation, and unfortunately when data often needs to beprocessed again and entered35 into the firm’s other such accounting systems. One solution is an automatedexpenses36 management system. But if there are various measures you can implement to make37 your existing procedures more efficient. Firstly, tryensure that all expenses claims are38 independently been authorised. Who approves seniorm anagers’ claims, forexample?39 Don’t waste time for reviewing all expenses claims; only look in detail at a sample,but40egularlyupdatethefirm’sexpensespo|icy,andquerywithallclaimsthatfallout sideit.You41 should also avoid duplicating effort; if line managerscheck expenses, there is little point42 in the accounts department are doing so. You could tryto cut down on cash advances and43 corporate credit cards; making staff to use their own credit cards encourages them44 to submit claims on time. It is also a good idea to identifyand remind staff who do not45 submit or approve claims promptly. Finally, aim to recharge every expenses tocustomers where your business model allows.WRITING 45 minutesPART ONE• Your department needs to employ some temporary staff.• Write an email to the Human Resources Manager:• saying how many staff you need and giving the date you want them to start• explaining why you need them• stating what skills they should have.PART TWO• You are the manager of Arvon Industrial Park and you have just received the letter below from FNT Ltd, a potential customer.• Look at the information below, on which you have already made some handwrittenn example of service offeredArvon IndustrialParkUnits between 1000 m 2 and3000 m 2Short or long-term rental contractsCompetitive pricesContactArvonIP@ for further informationExplain benefits of long-term rental吉林工商学院教案(首页)LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12• You will hear three telephone conversations or messages.• Write one or two words or a number in the numbered spaces on the notes or forms below.• After you have listened once, replay each recording.Conversation One(Questions 1-4)• Look at the note below.• You will hear a woman discussing production problems with her boss..MEETINGNOTESCost of (1) have increased.Some of our (2) have sighed exclusive contracts with suppliers.No time to discuss problems at (3) meeting.Product quality problems due to lack of suitably trained (4)Conversation Two(Questions 1-4)• Look at the notes below.•You will hear a woman phoning her company’s legal department about employment contracts.Phone Message for SimonSmithEmma Paynton has a query about contracts for new(5) ........................................................ .She needs t o know the maximum length allowed for a(6) .............................................................. .. .Also. if(7) ..........................................................isrequired, can she include it in the hourly rate?Could you check a contract from a new(8) .................................................... ?Conversation Three(Questions 9-12)• Look at the notes below.•You will hear two colleagues discussing what to include in their company’snewsletter.NEXT MONTH'SNEWSLETTERWhat to include:Decision to introduce (9) forall staff.Positive feedback on the new models shown at (10)las t month.Board are coming to final decision on the (11) of G and Q.N.B. Need to reassure staff that no (12) will be necessary.PART TWOQuestions 13-22Section One(Questions 13-17)• You will hear five short recordings.•For each recording, decide what opinion the speaker has about the company they work for.• Write one letter (A-H) next to the number of the recording.• Do not use any letter more than once.• After you have listened once, replay the recordings.13 A The after-sales service is poor.B The company brochure should be updated.14 C More money should beinvested in research and development.15D Employment contracts should be standardised.16 E A member of staff should be dismissed.F Some new trainees should be recruited.17G The company insurance provision is not sufficient.H Product delivery agreements need to beclearer.Section Two(Questions 18-22)• You will hear another five recordings.• For each recording, decide what the speaker is trying to do.• Write one letter (A-H) next to the number of the recording.• Do not use any letter more than once.• After you have listened once, replay the recordings.18 A to place a repeat orderB to query aninvoice19 C to accept a quotationD to confirm an appointment20E to enquire about a change21 F to ask for a refundG to book a conference venue22H to arrange a demonstrationPART ThreeQuestions 23-30•You will hear an insurance salesman, Dan, talking to a friend, Helen, about the appraisal interview he has just had.• For each question (23-30), mark one letter (A, B or C) for the correct answer.• After you have listened once, replay the recording.23 What does Dan say about his appraisal interview?A He learned more from it than he had expected.B His line manager now understands him better than before.C He got a clearer idea of his future direction in the company.24 Dan took a step down to his present job because heA found management too difficult.B wanted to spend less time at work.C missed the contact with customers.25 What reaction from other people to his change of job does he mention?A Some employees from his previous company moved with him.B His present colleagues are suspicious of his motives.C Some people assume that he wants to change jobs again.26 According to Dan, one of his strengths is hisA knowledge of insurance.B computer skills.C ability to memorise details.27 According to Dan, a disadvantage of working with customers is having toA stay patient with people who are slow to make decisions.B seem friendly towards people that he doesn’t like.C make complex policies easy to understand.28 Dan’s line manager has agreed to change Dan’sA work base.B basic salary.C working hours.29 Dan’s idea for developing sales is toA allow sales reps to visit any part of the country.B reward customers for giving leads to new business.C increase the amount of advertising.30 In Dan’s opinion, his line manager is good atA motivating her staff.B managing her time.C listening to her staff.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14minutesSAMPLE SPEAKING TASKSPARTONEIn this part, the interlocutor asks questions to each ofthe candidates in turn. You have to give information aboutyourself and express personal opinions. PART TWOIn this part of the test, you are asked to give a short talk on e business topic. You haveto choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A: What is important when . . . ?Aiming to keep good staff• Promotion opportunities• Salaries••B: What is important when…?Organising a conference• Conference speakers• Facilities at conference centre••C: What is important when . . . ?Producing amarketing plan• Identifying target customers• Setting a budget••PARTTHREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates吉林工商学院教案(首页)Sales Managers ConferenceYour company is organising a conference for the sales managers working in its offices around the world. You have been asked to help plan the conference.Discuss the situation together, and decide:• what information you will need to send to the sales managers before the conference• what activities you could organise to help people to get to know each other better.For threecandidatesSales Managers ConferenceYour company is organising a conference for the sales managers working in its ofiices around the world. You have been asked to help plan the conference.Discuss the situation together, and decide:• what information you will need to send to the sales managers before the conference• what activities you could organise to help people to get to know each other better• whether to invite a guest speaker to give a talk.Follow-on questions• Do you think a company benefits from holding conferences for its employees? (Why? / Why not?)• Do you think you would enjoy going to a conference? (Why? / Why not?)• How important is location to the success of a conference? (Why? / Why not?)• Could it be a problem if several managers in a company are away at conferences at the same time? (Why? /Why not?)• Should a company stop sending staff to conferences if it is having financialdifficulties? (Why? / Why not?)•Apart from having conferences, what other ways can companies encourage teamwork among their employees? (Why?)KEYTest 4 ReadingPart11B 2A 3D 4B 5C 6B 7DPart28B 9A 10F 11E 12C Part3剑桥BEC 真题集中级第三辑Test 41 3 C14 A15 D16 D17 B18 B1 9 C220 C221 D222 C223 B2P34 WHEN38 BEEN41 CORRECT 35 SUCH39 FOR42 ARE45 EVERY36 IF40WITH43 TO37TRYTest 4WritingPart 1Sample AAs you know, we always have increasing number of orders before Christmas. I need t0 hire 3 people for two weeks for packaging. I d0n’t require any specific skills. I need them by the end of the next week at latest.Regards.AnjaVinogradovaBand 5All the content points are covered and there is evidence of a wide range of vocabulary and good language control. The email is clear and concise and the register is appropriate.Samp吉林工商学院教案(首页)le BTo: Human ResourcesManagerFrom:Cao HuiAs the company’s expanding sales, you know it is not enough for 5 people in our department. We need 10 temporary staff to finish the more and more deal in our department. I wish the new staff has the “o ffice", "0rac le”skills and basic English skills. We prefer to the exercise people. If they can come to work by the next month, it is very find.Thankyou.Band 2Whilst all the content points have been addressed, the message is not clearly conveyed吉林工商学院教案(首页)due to the frequent errors which distract the reader. At times, the register of the email is not entirely appropriate.Part 2Sample CDearSirsWith reference to your letter dated 18 October 2004 concerning rental for a new factory unit suitable.I am writing to inform you that our company, Arvon Industrial Park will meet your need. Firstly, our park is located immediately to the high way. The transportations here are very convenient. There is also a railway station around. Secondly, our industrial park offers 24-hours security services and auto fire-resistant system. Thirdly, we have enough parking places for staff parking, which can accommodate 300 cars. Furthermore, our electricity facilities were improved last year. Now we can offer whole day electricity supply. Finally I would like to tell you that if you have long-term rental with us, we will provide you with 10 percent discount for the first two year s’ rental.I do hope we can be your supplier in the future, please contact us at our earliest convenience.YoursfaithfullyBand 4The letter addresses all the content points and these are expanded upon appropriately. The register and format are consistently appropriate and the content is well organised. Good language control is demonstrated, and a wide range of vocabulary and grammar structures is used.Sample DThank you for your interest in renting a unit atour Industrial Park.I am sure, that Arvon Industrial Park is the right choice for you as it’s very close to the airport and the city centre. The railway station is also nearby. The access to the Motorway is only 200m away.。
剑桥BEC真题中级第三辑口语解析(Part+2+Mini+Presentation)
第三辑Test 1 Topic A: WHAT IS IMPORTANT WHEN ……? Trying to attract new staff●Competitive wages●Company reputation【思路点拨】主题要点原因Trying to attract new staff 已给要点Competitive wages 竞争力的价格Determination 决定因素Company reputation 公司声誉Belief 信念补充要点Career opportunity 职业发展前景Self-development 个人发展Working environment 工作环境Stimulus 诱因【词汇&短语】招聘recruitment 合作精神,团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker 目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It is often the cause that a good image of a company gains people’strust and affinity and greatly influences thei r decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【思路点拨】主题要点原因Preparing to go away on a business trip 已给要点Informing colleagues and clients通知同事和客户Involvement 参与Delegating essential tasks 分派必要的任务Efficiency 效率补充要点Setting goals 设定工作目标Productivity 生产力Creating checklist for packing 列出行李清单Equipment 设备【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】●要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make surethat your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier. Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list●Type of event【思路点拨】主题要点原因Planning corporate hospitality 已给要点Guest list 客人清单Attendance 出席Type of event 活动的种类Diversity 多样性补充要点Location 地点Accessibility 可行性Significance 好处Benefits 益处【词汇&短语】商务社交corporate hospitality 演示、展示demonstration 交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系,关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize, relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And y ou’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.第三辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants【思路点拨】主题要点原因Writing a newspaper advertisement for a job vacancy 已给要点Description of the work 工作性质描述Attention 关注Experience needed by applicants应试者的工作经验Relevance 参照条件补充要点Salary range and benefits 工资幅度及福利待遇Attraction 有吸引力Response and contact details 回复与联系方式Instruction 介绍【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利,津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience 【句型点击】●句子语义关系,表示转折But / Yet / While / Whereas, .... 然而……However / Nevertheless, ...然而……... Rahter than ... 而不是……... Instead of ... 而不是……... On the other hand, ... 另一方面,……【参考范例】A good and effective job newspaper advertisement should be clear and informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【思路点拨】主题要点原因Delegating work to others 已给要点Clear instructions 清楚的任务指示Direction 方向Choice of person for the task 承担任务人的选择Quality 质量补充要点Hands-on assistance 身体力行Motivation 动机Monitor and feedback 监控与反馈Assessment 可行性【词汇&短语】企业职阶corporate ladder 亲身动手的hands-on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系:表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..【参考范例】Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved. Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with thefeedback to identify the implication of necessary revisionsto targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given.Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】主题要点原因Designing a company website 已给要点Type of information to include包罗的信息类型Knowledge 知识Different language versions 不同的语言版本Interaction 交流补充要点Ready-made website template 现成的网站设计模版Economy 经济Effective navigation 有效的导航系统Accessibility 可行性【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers潜在顾客potential/prospective customer 布局,设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu【句型点击】●句子语义关系,表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a glo bal “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactionsbetween the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.第三辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences主题要点原因Meeting foreign clients for the first time 已给要点Foreign language skils 精通外语Fluent communication 交流Knowledge of cultural differences了解文化差异Appropriate response 合适的举止补充要点Business etiquette 商务礼仪Good impression 良好的印象Participation in communication积极参与交流Great rapport 和谐一致【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系,一致,和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Could you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication. And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately. What’s more, you need to ensure that you make the best impression on potential foreign clients and fine busin ess etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change【思路点拨】主题要点原因Deciding whether to buy or rent office equipment 已给要点Cost 价格First priority 首要因素Speed of technological change技术变化的速度Improve efficiency and boost productivity提高效率和产出补充要点Tax 课税Fully tax deductible and a tax write-off 免税Useful life 使用寿命Save you a lot of time and money 省时经济货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation提升,更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】●如何澄清观点Don’t ge t me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits o f renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment foryour office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment【思路点拨】主题要点原因Aiming to increase staff productivity 已给要点Offering bonuses 提供奖金Enhance the performance of employees提高员工表现Creating a pleasant environment创造愉快的工作环境More energy, less mistakes, and better decisions精力充沛,少犯错误,更好的做决定补充要点Career advancement事业发展前景Increase employee job satisfaction and productivity提高员工对工作的满意度Staff training员工培训Cultivate loyalty, maintain workplace productivity andgive a strong competitive edge 培养忠诚感【词汇&短语】决策层executive suite竞争优势competitive edge举止优雅的,改良的,精致的refined 【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.第三辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries【思路点拨】主题要点原因Aiming to keep good staff 已给要点Promotion opportunities晋升机会Top talents retention 留住人才Salaries 工资薪水 A key attraction 吸引力补充要点Recognition and praise认可和奖励A sense of pride and boost up morale培养自豪感Workplace culture 职场文化Trust for successful two-way communication双赢的沟通【词汇&短语】高级人才top talent 骄傲感a sense of pride提高工资pay increase 扶助,增强boost up分红制profit sharing 士气,斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuing professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you. Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance. Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedic ation and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build animage in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retain good staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre【思路点拨】主题要点原因Organizing a conference 已给要点Conference speakers 会议报告人Inspiration 鼓舞力Facilities at conference centre会议设备Sound effects 明显的效果补充要点Time allocation 会议时间分配Order and efficiency 井然有序Budget 会议经费Crucial support 关键支持【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order andcontent of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts. Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget【思路点拨】主题要点原因Producing a marketing plan 已给要点Identifying target customers 确定目标客户Marketing needs and objectives市场需求与目标Setting a budget 制定预算开支Financial balances and priorities财务收支平衡补充要点Marketing strategies 市场战略Marketing direction and action市场方向Environmental factors各种环境因素Impact on the market growth potential潜在增长市场的影响【词汇&短语】收入,税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】●表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spendingrequirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities. Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions. Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
【BEC中级真题听力】第三辑Test2-Test3
【BEC中级真题听力】第三辑Test2-Test3大家都知道bec中级考试难度不算低,所以我们要好好复习,为了方便大家备考,下面小编给大家带来【BEC中级真题听力】第三辑Test 2 - Test3,一起来学习吧。
【BEC中级真题听力】第三辑Test 2 - Part 1 Conversation 2Hints:Finance Weekly'Sector Brieling''Best Performing Companies'Investment News'Stock Market Trends'Money Markets'Interest-rate Forecasts''Economic Development'Pacific RimCorporate Register英式拼写对话人之间以换行区分Please state your enquiry, giving the name of the publication, the date of issue and the title or a description of the reprint you require. I need two articles from Finance Weekly, both in the February the 13th issue. The title of one is 'Sector Brieling', on the second page. And the other is 'Best Performing Companies'. Next, I want something from Investment News, published on the 21st of January. It's an article called 'Stock Market Trends'. The third publication is Money Markets, and I want a piece called 'Interest-rate Forecasts', from the issue dated the fifth of February. Money Markets also ran a piece called 'Economic Development'.I don't know the exact date, but it was included in an issue aboutthe Pacific Rim countries. And one other thing I need is the Corporate Register. The new edition should be out by now. If it is, please put it in with the rest, otherwise send it on later. Thank you.【BEC中级真题听力】第三辑Test 2 - Part 1 Conversation 1Hints:Parkinson Machine ToolsMary ParsonsMurdoch LimitedSandy EllisAssemblyMachine Services Section除Mmm 以外的其他em等语气词不写Customer Services Manager英式拼写对话人之间以换行区分Parkinson Machine Tools. Can I help you? This is Mary Parsons of Murdoch Limited. Can I speak to Sandy Ellis? Which department, please? I'm not sure. Perhaps Assembly. No. here he is, Machine Services Section. I'm sorry, he's on voice mail. Would you like to call back later? I usually deal with him, but can I leave a message with you? Certainly. Your company has installed computerised cutting tools and packing machines in our despatch department. The last one, a packing machine, was installed in July, and it's recently developed a fault. Mmm. The measurements and materials for the boxes are all right, but there's some sort of problem with the box assembly mechanism. The boxes are weak, and goods get damaged. Right, I'll leave a message for Sandy, and I'll ask the Customer Services Manager if he has time to call in and look at the situation before he goeshome this evening. We'll get an engineer out to you first thing tomorrow morning. Thanks, bye.【BEC中级真题听力】第三辑Test 3 - Part 1 Conversation 2Hints:AlisonHead OfficeStratford Electronicsoh等语气词不写英式拼写对话人之间以换行区分Hello. This is Alison in Head Office. Hello. The CEO has asked met to contact you about the memo you sent everyone yesterday where you asked for comments on the bid you've just put together for Stratford Electronics. Right. Well he's very happy with it on the whole, but does think the introduction is rather lengthy and includes more statistics that are necessary. No problem, I can shorten it easily. And most of the contents of the actual bid are fine, but you do refer to the annual report which won't be out until May. Right. I'll get rid of that, yes. And I was thinking there's enough with the section on the existing contracts we have, so I could take out the stuff on the new contracts, the ones we're about to start. In fact, he specifically said that he thought mentioning them was a very good selling point. OK. And he'd like you to have something in your concluding remarks about the growth in overseas sales, not just the stuff on domestic markets. Yes, I was wondering about that. And that's all really. Easy to adjust I think. OK, well thank the CEO for looking at it. It's very helpful.【BEC中级真题听力】第三辑Test 3 - Part 2 Section 1-2Hints:Ty-Ban英式拼写写数字编号,编号之后空格写说话内容15 Business consultancy is one of the most competitive areas in the service sector. Huge fees are charged to the customers, but the customers have huge expectations in return. This has led to a growing feeling of disillusionment 'What do these people do that we couldn't do for ourselves?' Well, here we have a uniquely creative consultancy company that produces revolutionary ideas for projecting a corporate image to the outside world. Their methods are starting, but they certainly get results. 16 Some of us can remember the days when a visit to the supermarket was no fun. If you needed information, there was never an assistant in sight. And when you did find one, they knew less than you. Well, that time is long past, and the seminar I watched recently at our award-winning supermarket was a revelation. It endeavoured to keep sales assistants up-to-date with information about food technology, how to access product information on the store intranet, and so on. And that's what gave this supermarket its edge. 17 Has this happened to you? You're paid small fortune to have a kitchen installed. The fitters have gone, you switch on the dishwasher, and the next thing you know, the kitchen's flooded. Our award-winning company has a 24-hour phone service, seven days a week, with a reply guaranteed by real people within three minutes. And if it's an emergency with one of their appliances, an engineer is out to you on the same day. Service like this is rare these days.【BEC中级真题听力】第三辑Test 3 - Part 3Hints:Ricky BlandBurger HouseOh等语气词不写英式拼写对话人之间以换行区分My guest today is Ricky Bland, whose critical report on how service companies approach training has just been published. Hello, Ricky. Hello. Yes I looked at the provision of training by employers in this country, and found that most have a winner-takes-all approach to training. Despite low levels of basic skills, companies spend most of their training budgets on their most qualified employees, particularly managers. This simply doesn't result in the quality we need. But does this really matter? Yes, because even through there have been enormous efforts to make training available to everyone, the under-development of the workforce in this country is a major factor in our poor productivity. It's also true that the time people spend being trained is below the average of the world's industrialized economies. Training is particularly bad in the fast-food industry, isn't it? Well, the industry certainly has the image of offering low-paid, low-prestige jobs with no future prospects. And there are jobs that don't demand a great deal of skill, for instance using the latest technology for cooking. But in fact, that image isn't entirely accurate. Not only are pay and conditions improving, but some fast-food chains are better than many other service sector employers at combining commercial success with the development of its workforce. Can you give us an example? Well, the Burger House chain gives its staff the chance to take courses in all sorts of things, not just those needed for cooking or serving. When the annual training programme is circulated, staff plan with their managers which courses to attend. They encouragepeople to spend as much time being trained as they think they can benefit from. In the long term, the company gains financially, because it creates a source of potential managers. But still, working in a fast-food establishment is much worse than in an expensive restaurant, isn't it? In both cases, the work can resemble a production line, with the pressure limiting the chances of job satisfaction. But expensive restaurants depend on the reputation of one or two individuals. The rest have little chance to move from low to high-skilled work. In some fast-food chains, almost half the managers have worked their way up from the kitchens. And while the type of service varies, I've seen good and bad quality in expensive restaurants and fast-food places, and that depends on training. Where will the pressure for improved training come from? In fact, it's internal. Although customers are affected by the end result of training, they also tend to be sensitive to prices. So, in fact, it's mostly people who have already worked their way up to managerial levels who want to help others in the same way. Another advantage of course, is that training attracts job applicants, which makes recruitment easier. What recommendations did you make in your report? My main one is that the government should support training by letting companies claim tax relief. Many companies already get this for certain types of training, but the proposal would particularly help unskilled workers aiming at intermediate qualifications. The government should also work with the sector skills council to improve training and working conditions in those industries where it's necessary. Do you think the government will act on your proposals? Well, I want to reintroduce the idea of people getting grants, so that they can choose training for themselves, but there were problems with this a few years ago,so the political will probably isn't there to try it again. I'm confident we'll see a review of all the vocational qualifications, though, which would remove some of the inconsistencies that are there now. And to be honest, my idea for all workers to spend a minimum time on training is unlikely to be introduced just yet. Ricky Bland, thank you. Thank you.workforce in this country is a major factor in our poor productivity. It's also true that the time people spend being trained is below the average of the world's industrialized economies. Training is particularly bad in the fast-food industry, isn't it? Well, the industry certainly has the image of offering low-paid, low-prestige jobs with no future prospects. And there are jobs that don't demand a great deal of skill, for instance using the latest technology for cooking. But in fact, that image isn't entirely accurate. Not only are pay and conditions improving, but some fast-food chains are better than many other service sector employers at combining commercial success with the development of its workforce. Can you give us an example? Well, the Burger House chain gives its staff the chance to take courses in all sorts of things, not just those needed for cooking or serving. When the annual training programme is circulated, staff plan with their managers which courses to attend. They encourage people to spend as much time being trained as they think they can benefit from. In the long term, the company gains financially, because it creates a source of potential managers. But still, working in a fast-food establishment is much worse than in an expensive restaurant, isn't it? In both cases, the work can resemble a production line, with the pressure limiting thechances of job satisfaction. But expensive restaurants depend on the reputation of one or two individuals. The rest have little chance to move from low to high-skilled work. In some fast-food chains, almost half the managers have worked their way up from the kitchens. And while the type of service varies, I've seen good and bad quality in expensive restaurants and fast-food places, and that depends on training. Where will the pressure for improved training come from? In fact, it's internal. Although customers are affected by the end result of training, they also tend to be sensitive to prices. So, in fact, it's mostly people who have already worked their way up to managerial levels who want to help others in the same way. Another advantage of course, is that training attracts job applicants, which makes recruitment easier. What recommendations did you make in your report? My main one is that the government should support training by letting companies claim tax relief. Many companies already get this for certain types of training, but the proposal would particularly help unskilled workers aiming at intermediate qualifications. The government should also work with the sector skills council to improve training and working conditions in those industries where it's necessary. Do you think the government will act on your proposals? Well, I want to reintroduce the idea of people getting grants, so that they can choose training for themselves, but there were problems with this a few years ago, so the political will probably isn't there to try it again. I'm confident we'll see a review of all the vocational qualifications, though, which would remove some of the inconsistencies that are there now. And to be honest, my idea for all workers to spend a minimum time on training is unlikely to be introduced just yet. Ricky Bland, thank you. Thank you.【BEC中级真题听力】第三辑Test 2 - Test3。
BEC中级真题解析_第三辑T1P3
BEC中级真题解析_第三辑T1P3BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which maygenerate export earnings for their companies' shareholders in years to come. A long list ofsponsors will support the initiative, which will involve a £3-million media campaign and afortnight of events and exhibitions. The ultimate goal is to persuade more Americans that Britishcompanies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is thatconsiderable thinking and planning have gone into trying to work out just what it is thatAmericans look for in British products. Instead of exclusively promoting the major corporations,this time there is more emphasis on supporting the smaller, more unusual, niche businesses.Fresh in the memories of all those concerned is theknowledge that America has been the end ofmany a large and apparently successful business. For Carringtons, a retail group much respectedby European customers and investors, America turned out to be a commercial disaster and thebelief that they could even show some of the great American stores a retailing trick or two washopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge cityconfidence, also found that conquering America, in commercial and retailing terms, was not aseasy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirtsthat were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once itsmanagement decided it should take on the middle market, this success rapidly drained away. Itwas a disastrous mistake and the high cost of the failed American expansion plans played a largerole in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long andhard about what it takes to succeed in America and she takesit very seriously indeed. 'ManyBritish firms are quite patronising about the US,' she says. They think that we're so much moresophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American whohas been much more skilled at tapping into an idealised Englishness than any English company.Also, many companies don't bother to study the market properly and think that becausesomething's successful in the UK, it's bound to be successful over there. You have to look at whatyou can bring them that they haven't already got. On the whole, American companies are brilliantat the mass, middle market and people who've tried to take them on at this level have found it verydifficult.'This time round it is just possible that changing tastes are running in Britain's favour. Theenthusiasm for massive, centralised retail chains has decreased. People want things with some sortof individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what manyof the companies participating in the initiative do best.13 The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14 In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15 The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17 Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.《British companies across the Atlantic》,跨洋英国公司。
剑桥商务英语中级第三辑真题Mini - presentation
第三辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Trying to attract new staff●Competitive wages●Company reputation【思路点拨】【词汇&短语】招聘recruitment 合作精神,团队精神team spirit根据…….调整tailor to 灵活福利flexible benefits受聘后的福利待遇employment packages 求职者job seeker目标群target group 职位空缺job vacancies准雇员potential employee【句型点击】●表示提出建议Let’s…..Why not……?I suggest that we……My advice would be…….●对观点不予评价I don’t know what to say.I can’t say I have any views on……It’s not something I have considered a lot, I’m afraid.●要求重复Pardon?What did you say just now?Do you mind say it again?【参考范例】When it comes to attacking new staff for your organization, effective recruitment strategies and techniques contribute to successful appointment. Employment packages should be tailored to draw attention of the potential employees. Offering an attractive competitive wages with flexible benefits would be a determining factor in hunting new talents.A company’s reputation is among its most important and valuable assets, which is essential to attracting and retaining employees. It isoften the cause that a good image of a company gains people’s trust and affinity and greatly influences their decisions in considering job vacancies.What’s more, better opportunity for promotion is another consideration for those that are some way along their career path. Any career opportunities to grow within the organization will be a highlight to be preferred in the target groups.In addition, nothing will impress the applicant more than knowing he or she will be an integral part of a successful team. Creation of a positive and stimulating working environment prompts the team spirit and buoyant response from the job seekers.Topic B: WHAT IS IMPORTANT WHEN ……?Preparing to go away on a business trip●Informing colleagues and clients●Delegating essential tasks【思路点拨】【词汇&短语】同事colleague 完成accomplish旅程、行程itinerary 目的地destination预约booking 时间管理time management预订reservation 清单check list投影仪projector 麦克风microphone【句型点击】●要求解释What does … mean?Could you explain it please?When you say…. What do you mean?Would you mind telling me the meaning of….Do you mean ….. by saying…?【参考范例】Preparing to go away on a business trip involves a lot of things to be planned well in advance, first of all, inform colleagues traveling with you and clients you will visit of the business itinerary. Doing this gives you an opportunity to share responsibility and make sure that your business trip runs as smoothly as possible.If possible, pass on the travel arrangements to people involved when you don’t have enough time and energy to manage. Everything from flight bookings to hotel reservation, even to technical support such as projectors and microphones can be delegated as essential tasks.Furthermore, it is important for you to set your goals before leaving for your business trip, what you would like to accomplish when you arrive at your destination. Time management may help your trip to be as productive as possible within such a short time to meet your goals.And it is a good idea to create a checklist in your schedule to list the item that need to be packed for your business trip, packing your luggage with essential items makes the trip much easier.Topic C: WHAT IS IMPORTANT WHEN ……?Planning corporate hospitality●Guest list●Type of event【思路点拨】【词汇&短语】商务社交corporate hospitality 演示、展示demonstration交往socialize 士气morale有益的beneficial 容易到达的accessible出席者attendee 职场workplace受控环境controlled environment 专注的dedicated研讨会seminar 联系,关系网networking发布launch 人际的interpersonal【句型点击】●询问他人意见Any comment on…….?How do you think of……?What do you say about….?What’s your attitude to…..?Do you have any idea about…..?【参考范例】Several components come into play concerning corporate hospitality that allows opportunities for colleague and clients to socialize,relax, and work toward valuable professional and business connections in a positive and beneficial way. When planning corporate hospitality events of all sorts, create a guest list first to ensure the attendees and accommodation.Corporate hospitality provides a controlled environment for seminars, meetings, conventions conferences, and even product launches or demonstrations. Types of event are rendered in the forms of a sporting event, concert, outdoor gathering or other team building event, which add fun and enhance morale.Location is another important consideration in terms of corporate hospitality, which can be a warm and memorable venue to ensure maximum success and exceed all expectations. And you’d better select a location easily accessible by your event attendees.The significance of socializing with colleagues and clients outside of the workplace is dedicated to driving sales, building your company’s image, keeping ahead of your competitors in client hospitality and achieving specific marketing objectives, as well as motivating networking and promoting interpersonal skill development.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Writing a newspaper advertisement for a job vacancy●Description of the work●Experience needed by applicants●【思路点拨】【词汇&短语】求职者job seeker 空位vacant position联系方式contact details 工资幅度salary range确切地阐述formulate 福利,津贴benefit细节specific 职业前景Career path申请求职者candidate 包含incorporate需要entail 目标对象target audience【参考范例】A good and effective job newspaper advertisement should be clearand informative enough to produce efficient reading for job seekers. In formulating the advert content, several specifics are expected of the candidate. The first on the list is a detailed description of the work, mainly including an overview of the responsibilities, tasks and general scope of work entailed in the vacant position, which calls for attention from potential applicants.Next, indicate the qualifications you require such as work experience, education, computer skills, organization skill and communications skills needed by applicants, which serves as attraction of relevant interest.As a rule, most employers or corporations do not advertise pay information. However, if you list a salary range, you will get a greater response. If any benefits, training and career path are available, do incorporate in the advertisement; for they can create desire to pursue what looks like a great opportunity among the target audience.Lastly, be sure to include a clear instruction for the response and application with the contact details such as address, email, fax or phone on the bottom of your ads.Topic B: WHAT IS IMPORTANT WHEN ……?Delegating work to others●Clear instructions●Choice of person for the task【思路点拨】【词汇&短语】企业职阶corporate ladder 亲身动手的hands on合同工contract worker 激发motivate详述的、明确的explicit 分派allocate保证guarantee 反馈feedback最大值maximum 暗示、含义implication【句型点击】●句子语义关系:表示原因Because of …..Due/owing to….Since…The reason for…. Is…Given the fact that …., we…..Anyone on the corporate ladder probably has some opportunities to delegate work to the team staff or to contract workers, which is one way to manage work time more effectively. Clear and explicit instructions should be give in the first place to decide and explain the targets, responsibilities and limits of the work that you delegate, for sufficient information guarantees the work to be done with a maximum of direction.Then choose the people who have the necessary ability or potential to work on the task and can be relied on to perform the task satisfactorily and responsibly. Choice of person for the task also depends on the development needs of the people involved.Additionally, advice, support and training such as providing information , possible solutions and giving hands-on assistance in a way motivates progress and inspires encouragement, commitment, enthusiasm and creative thinking in the people concerned.And allocating and monitoring the progress and quality of work are in delegate’s area of responsibility. Delegated work should be checked regularly whether agreed targets are met with the feedback to identify the implication of necessary revisions to targets. Achievements of targets are assessed to ensure whether someone is performing well, and credit and praise for the successful completion of the task should be given. Topic C: WHAT IS IMPORTANT WHEN ……?Designing a company website●Type of information to include●Different language versions【思路点拨】【词汇&短语】定制、定做customize 流量traffic搜索引擎search engine 常惠顾客existing customers 潜在顾客potential/prospective customer 布局,设计layout营业范围line of business 现成的ready-made强有力的potent 电子商务e-commerce信息源information source 模板template使用多语言的multi-lingual 导航navigation目标用户target user 菜单menu●句子语义关系,表示结果As a result,Accordingly/consequently…In a consequence..Therefore/ thus……, hence…. 因此【参考范例】Type of information to conclude in website designing is customized for your needs to attract search engines, increase traffic and provide useful information to existing and potential customers. Well-written content in your website informs your prospective customers what is the line of business you are in, what you stand for, how you operate, the services and products you offer and the benefits in relation to competition.As a potent information sources, your website serves as a global “online marketplace”, which is enhanced with multi-lingual website content. Different language versions are designed to help people from home and abroad to read online and facilitate the interactions between the target users and the site.Another important thing is the layout of the website. Your online presence is very crucial, which should be strategically designed to communicate the unique character of your business or organization. Ready-made e-commerce website templates are recommended, for the templates cut down design and production time and have a full package of functions.Effective web navigation makes sure that your customers and clients can easily and quickly find what they are looking for under different categorizes. To make clear and consistent navigation, it’s better to use navigation menus to organize your links according to the order of importance.Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Meeting foreign clients for the first time●Foreign language skills●Knowledge of cultural differences●【思路点拨】【词汇&短语】记住bear in mind 多文化的multicultural本族语、母语native tongue 澄清、净化clarification过失、出丑gaffe 敏感、敏感度sensitivity攻读、熟读read up 双赢win-win谦恭有礼courtesy 关系,一致,和谐rapport名片business card【句型点击】●如何询问对方意见Do you mind …?Would you like…?Could you ….., please?I was wondering if you could…?【参考范例】There are certain points to bear in mind when interacting with foreign clients for the first time. First, since many international clients prefer to deal in their native tongue, to grasp some foreign language skills can be greatly helpful sometimes we need to make a conscious effort to slow down to produce a fluent communication.And in communication, gaffes arise due to differences in cultures. For an extensive discussion with a foreign client, you’d better take the effort to read up about their country and know common things about their culture. It usually takes quite some time to comprehend the knowledge of cultural differences and respond appropriately.What’s more, you need to ensure that you make the best impression on potential foreign clients and fine business etiquette helps in a good impression. Simple courtesies such as shaking hands firmly and exchanging business card can make multicultural clients feel comfortable.Additionally, asking questions and seeking clarifications will help you understand the goals, concerns and overall needs of the foreign clients participation in communication and cultural sensitivity is all takes to create a win-win situation and build a great rapport with your foreign client.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding whether to buy or rent office equipment●Cost●Speed of technological change●【思路点拨】【词汇&短语】货币因素monetary factor 纳税优惠tax benefit最优先权first priority 加速折旧accelerated depreciation 提升,更新upgrade 税金控除tax write-off可扣除的deductible【句型点击】如何澄清观点Don’t get me wrong. 不要误会我My attitude to….. is……What exactly I’m trying to say is…I’m afraid you’ve misunderstood me.【参考范例】Generally speaking, when getting office equipment, either to buy or to rent have its merits. However, monetary factor is given first priority. Cost should be considered to make sure that you can afford it. Even though either choice would be acceptable for you, it’s necessary to weigh whether or not the cash advantages of buying is greater to the service benefits of renting.With the high speed of technological change, some office equipments are easy to become outdated and it’s indispensable to upgrade those equipments every couple of years to improve efficiency and boost productivity in this respect, buying new office equipments can be a better solution.Another way to decide to buy or rent comes from the tax. The renting of office equipments can be fully tax deductible if you use the rented asset in your business. But with a rent, you may have a risk of losing tax benefits for accelerated depreciation. While buying equipments is better as a tax write-off, but both renting and buying can be used on your taxes beneficially.Last but not least one is useful life. Getting the right equipment for your office not only involves whether it can keep you comfortable, organized and productive, but takes into account the useful life of office equipment , presented as a fundamental financial question which can save you a lot of time and money.Topic C: WHAT IS IMPORTANT WHEN ……?Aiming to increase staff productivity●Offering bonuses●Creating a pleasant environment●【思路点拨】【词汇&短语】决策层executive suite 竞争优势competitive edge举止优雅的,改良的,精致的fefined【句型点击】●中途打断对方…. Sorry, but….Just a moment, but…Sorry to interrupt, but…Excuse me, may I interrupt?【参考范例】There are some tips about how to motivate staff and boost employee productivity. First of all, offering bonuses is a commonly-used way of praise, recognition and reward for achievements and successes, which will enhance the performance of employee greatly. Money satisfies needs and it can stimulate people to work harder.A pleasant working environment is created to allow employees to take the initiative to get things done their way, while still working together as a team for the overall good of the company. Working happily and freely is equipped with more energy, less mistakes and better decisions.Another way to motivate employees is to ensure the employees feel that they have an important role in the overall outcome of a company’s goal and have a big chance for advancement in their career to climb the corporate ladder until they reach the executive suite, which is an effective way to increase employee job satisfaction and productivity.Besides, staff training can help all staff develop their own skills and understand the importance of their duties in the company. Well-trained staff with refined skills will cultivate loyalty through satisfied employees, maintain workplace productivity and give the company a strong competitive edge.Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to keep good staff●Promotion opportunities●salaries●【思路点拨】【词汇&短语】高级人才top talent 骄傲感 a sense of pride提高工资pay increase 扶助,增强boost up分红制profit sharing 士气,斗志morale出勤attendance 双向的two-way【句型点击】●表示附和Let’s hope soI feel confident to.Sounds great.【参考范例】One of the key secrets to retaining valued staff is offering good prospects for promotion opportunities. Continuingly professional development opportunities should be scheduled and given to help employees to develop skills and advance their careers within the organization, which can ensure that top talents stay with you.Financially-based incentives could be a attraction. Competitive salary with pay increases, bonuses, profit sharing, etc. enhances good staff retention. And those monetary initiatives can be based on productivity, suggestions or ideas, and even attendance.Don’t miss the occasions where you can express your appreciation your recognition to your staff for their dedication and contributions to the success of the practice, for showing recognition and praise to your valuable employees can stir a sense of pride and boost up morale among employees, thus motivating more improvements in their performance.Additionally, a harmonious workplace culture fosters trust for successful two-day communication. The companies who build an image in the minds of existing and potential employees that your business is an enjoyable place to work will be in a better position to recruit and retaingood staff.Topic B: WHAT IS IMPORTANT WHEN ……?Organizing a conference●Conference speakers●Facilities at conference centre●【思路点拨】【词汇&短语】激发性的motivational 播音public address演讲嘉宾guest speaker 事先in advance耗时的time consuming【句型点击】●表示同意Absolutely!Exactly!You betYou got itThat’s for sure.【参考范例】It is wise to keep in mind that it is better to invite motivational guest speakers to do conference presentations. Good professional conference speakers can inspire attendees, create the whole atmosphere and drive for the conference. But make sure their presentation will be of interest to everyone.A suitable venue is a hard decision of conference organizing, but the most time consuming part is to determine what equipment is include in the venue booking. Facilities at conference centre, especially the public address system must be test in advance to ensure that attendees throughout the room can hear what the speaker is saying.Time allocation determines the most appropriate topics that will best achieve your conference goals. That means how much time is required to select activities and presenters can help address the conference purpose. However, the conference agenda, order and content of conference activities will go through many changes until the actual conference is fun.In addition, an effective budget is crucial to the success of the conference. In the first place, work out your costs to plan your budget and try as best as possible to cover overall expenses within your budget. Make sure to keep a file of all invoices and receipts.Topic C: WHAT IS IMPORTANT WHEN ……?Producing a marketing plan●Identifying target customers●Setting a budget●【思路点拨】【词汇&短语】收入,税收revenue 明显的measurable图表tables and graphs 政府行动government action管理工具managerial tool 文化变迁cultural changes定价pricing 营销信息marketing message市场分割market segmentation【句型点击】●表示反对No way.Not really.Of course not.Not a chance.门都没有【参考范例】Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketingstrategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.。
商务英语中级第三版答案
商务英语中级第三版答案商务英语中级第三版答案【篇⼀:剑桥bec真题中级第三辑⼝语解析(part 3discussion)】staff magazineyour company is planning to introduce an internal magazineto keep staff informed of company developments. you have been asked to help plan the staff magazine discuss the situation together, and decide:what type of information to include in the magazine which type of staff should contribute to the magazine how often the magazine should be published 【题⽬分析】企业内刊你所在的公司⽬前正计划发⾏企业内部期刊以帮助员⼯随时了解公司的发展状况。
要求你帮助策划企业内刊的设计。
你们⼀起讨论这个话题,并决定:杂志包括哪些内容 ? 杂志所定位的员⼯类型 ? 杂志的发⾏周期【词汇、短语】特写 feature 视觉的 visual 熟悉的,了解的up-to-speed 上交 submit 使适应,定位 orient 承诺,奉献commitment 【句型点击】 ? 正⾯评价观点 good idea!i really appreciate what you’ve said you’ve made a very good point. that’s interesting!【参考范例】a: i think the staff magazine should be published four times a year and contains news and features about events in the companyand the achievements of staff.b: i don’t think so. a monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.c: i prefer the monthly. the magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. in addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.a: ok, maybe you are right. staff magazine should involve everyone and everything in the company. a rich, prompt and diversecoverage satisfies all needs and expectations. by the way, what could be the target audience of the magazine?b: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members.c: you can target the staff magazine to different groups, for individual department may want their version of the magazine. moreover, staff should be encouraged to become involved in producing the magazine and building a sense of community and engagement.a: an employee magazine, um, sounds nice. and printed staff magazines can be out of date before staff even read them; so what about e-magazine, which allows content to be alive and up to date?b: good idea! then staff can get information across in an engaging and visual way. down-loading and uploading old and new issues are really easy through the internet and intranet. anyone can easily submit their article or update in the relevant section of the staff magazine.c: so many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicatebetter, and be better informed. even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑test 2video conferencingthe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.you have been asked to make recommendations about introducing video conferencing. discuss the situation together and decide:what the company needs to know about the meetings that take place at present. what are the advantage and disadvantage of video conferencing might bewhat kinds of practical preparations would be needed before introducing the system 【题⽬分析】电视会议你所在的公司⽬前很关注员⼯出差到其他分公司开会的⽤时问题,正在寻找可替代的开会⽅式。
最新BEC中级真题3答案和听力原文
真题3阅读和写作答案VANTAGE3KEY TO READING & WRITINGTEST 1ReadingPart 11 B2 D3 C4 A5 B6 C7 APart 28 B 9 A 10F 11 D 12 EPart 313 A 14 B 15 C 16 B 17 A 18 DPart 419 A 20 C 21 D 22 D 23 A24 C 25 B 26 D 27 C 28 D29 C 30 A 31 B 32 D 33 CPart 534 WITH 35 CORRECT 36 TO 37 CORRECT 38 SO 39 THESE40 ABOUT 41 ALTHOUGH 42 HA VING 43 CORRECT 44 TOO 45 THAT WritingPart 1From: Petar KoevT o: All StaffDate: 27 March 2004Subject: Computer SystemI want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank vou.Band 5All the content points are clearly addressed, and the language is well controlled and concise, making use of a range of suitable expressions.Part 2Report on: More staff in our departmentDate: 27.03.2004IntroductionThis report aims to explain why our departmentneeds more staff.FindingsThe latest statistic comparing the number of staffin our department and the average number ofunits ordered points out the main reason for morestaff. While the number of ordered units grow upfrom only 200000 to 400000 within 2 years thenumber of staff grew only by 5 people. The StaffNewsletter of February 2004 is about the big neworder from an international company. But becauseof the increase of annual holiday to 5 weeks peryear there will be not enough staff for all thework. Another reason for more staff is that wewill have fewer delays.ConclusionThere are many reasons which explain theimportance of more staff. It is especially importantfor reducing the number of delays in delivery andto optimise the workflow.RecommendationsMore staff does not only mean more costs, it alsomeans satisfied customers.Band 4All the content points have been addressed with reasonable attempts at development. The report is generally well organised and it is cohesive and concise. Overall, the language used is accurate and includes a good range of grammar and vocabulary.Test 2ReadingPart 11 C2 B3 A4 C5 D6 B7 DPart 28 C 9 F 10 A 11 E 12 DPart 313 A 14 B 15 B 16 A 17 C 18 DPart 419 C 20 D 21 A 22 C 23 D24 D 25 B 26 A 27 D 28 C29 D 30 A 31 A 32 C 33 BPart 534UP35ADVERTISING36CORRECT37BEING38THE39SOMETHING40OUT41CORRECT42CLOSEL Y43MAKING44PUT45CORRECTWritingPart 1Dear team members.I am writing to inform you that we are told to make an advertising campaign for the new products - video players. Taking the cost of the advertisement into account.I have chosen to advertise them on radio. I believe it would have a great success. Yours sincerelv.Band 3All the content points have been addressed relatively clearly, and an attempt has been made to expand upon the prompts and avoid lifting language from the question paper. Some language errors occur, but these are relatively minor and do not obscure the messagPart 2Report on staff recruitmentAs our company are developing several new products, the department of R&D urgently need new staff to help design and monitor our products. Thus we need to recruit 35 new staff, including electrical engineers, software engineers, network engineers and product developers. All of them should have at least 2 years' experience in relevant field. More specific requirement will finally be decided in a few days. As to recruitment methods, the disadvantage of relying on recruitment agency is that we need more time and procedure than we can afford. So I suggest we turn to a more direct way of Newspaper advertisement, which has been used many times and proved effective.Compare the two newspaper, Echo and Chronicle, we prefer the former because though it charges £500 more than the latter, the general readers are 400,000 more, most of whom are highly-educated. We're sure to get reply soon after we launch the recruitment campaign.Band 5All the content points are clearly covered and the report is easy to read, making use of a good range of expression, including linking devices and phrases. The use of language is ambitious for the level, and although there are some errors, these tend to be relatively minor and do not detract from the clear communication of the message.Test 3 ReadingPart 11 B2 D3 A4 C5 A6 B7 CPart 28 D 9 A 10 C 11 E 12 FPart 313 B 14 C 15 D 16 A 17 C 18 BPart 419 C 20 B 21 C 22 D 23 B24 D 25 C 26 C 27 B 28 A29 D 30 B 31 C 32 B 33 APartB34 SOME 35 CORRECT 36 BY 37 IF 38 CORRECT 39 GIVEN40 CORRECT 41 FAR 42 SUCH 43 THAN 44 UP 45 EITHER WritingPart 1Please note that we will hold a sales meeting on 30 November to assess the achievement for out target this month. Please prepare your comments and feedbacks about it. Let me know in advance if you cannot attend the meeting. Thank you.Band 4All the content points are clearly addressed, and the email is concise and clear, showing evidence of a good range of vocabulary. There are some errors, but these do not impede communication or detract from the overall positive effect on the reader.Part 2IntroductionThis report aims to show weather our staff members are satisfied with their working conditions or not.•The recent meeting shows clearly that our staffis quite satisfied with the working conditions.Especially, a lot of them have praised ourpension scheme and our childcare vouchers.•Nevertheless, some complained aboutunflexible working hours, as they have to takecare of their children at home.•Apart from this, the poor condition of someoffice areas was mentioned. A lot of them aredissatisfied with the dirt on the floors and theold-fashioned computer systems.•Finally, I would suggest to increase the numberof days off, as most members feel quiteexausted after 6 months without holiday.ConclusionIn my opinion, we should try to improve working conditions for this will lead to more productivity in the end.Band 5All the content points have been addressed and the target reader would be fully informed. The report is effectively organised, making use of headings and discourse markers. The range of vocabulary and grammar is good, and where errors occur they are minor. The register and format are consistently appropriate.Test 4ReadingPart 11 B2 A3 D4 B5 C6 B7 DPart 28 B 9 A 10 F 11 E 12 CPart 313 C 14 A 15 D 16 D 17 B 18 BPart 419 C 20 C 21 D 22 C 23 B24 A 25 A 26 D 27 C 28 A29 B 30 C 31 B 32 A 33 BPart 534 WHEN 35 SUCH 36 IF 37 TRY 38 BEEN39 FOR 40 WITH 41 CORRECT 42 ARE 43 TO44 CORRECT 45 EVERYWritingPart 1As you know, we always have increasing number of orders before Christmas. I need to hire 3 people for two weeks for packaging. I don't require any specific skills. I need them by the end of the next week at latest.Regards.Anja VinogradovaBand 5All the content points are covered and there is evidence of a wide range of vocabulary and good language control. The email is clear and concise and the register is appropriate.Part 2Dear SirsWith reference to your letter dated 18 October 2004 concerning rental for a new factory unit suitable.I am writing to inform you that our company, Arvon Industrial Park will meet your need. Firstly, our park is located immediately to the high way. The transportations here are very convenient. There is also a railway station around. Secondly, our industrial park offers 24-hours security services and auto fire-resistant system. Thirdly, we have enough parking places for staff parking, which can accommodate 300 cars. Furthermore, our electricity facilities were improved last year. Now we can offer whole day electricity supply. Finally I would like to tell you that if you have long-term rental with us, we will provide you with 10 percent discount for the first two years' rental.I do hope we can be your supplier in the future, please contact us at our earliest convenience.Y ours faithfullvBand 4The letter addresses all the content points and these are expanded upon appropriately. The register and format are consistently appropriate and the content is well organised. Good language control is demonstrated, and a wide range ofvocabulary and grammar structures is used以上作文仅仅是考生的范文摘录,谨作参考,其中有诸多语病,不可模仿!。
[精品文档]BEC中级第三辑阅读真题解析(完美打印版)
2P1T
1P1T
析解题真辑三第
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BEC中级真题解析_第三辑T2P3
D offer top rates to attract the best specialist consultants
16 In some businesses in the financial services sector, the IT staffing problem has led to
which is essential for them to do, but on how well they can hold on to the people skilled at
manipulating the newest technology. This is becoming more difficult. Best estimates of the current
and thus a long-term weakening of the UK skills base.
13 According to the first paragraph, the success of IT departments will depend on
A their success at retaining their skilled staff.
D more flexible conditions of work for their staff.
17 Employers accept that IT professionals are more likely to stay in their present post if they
their staff as well as their business. Some employers advocate giving key employees projects that
BEC第三辑test3真题(试题仅阅读部分)及参考答案
这是我根据文库里的一份资料单独整理出来的BEC第三辑TEST3,可能又不完整及缺漏之处,望大家能够理解。
谢谢! PART 11 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessman's way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.'Businessman of the Year' AwardA :James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamley's SupermarketsNash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a 'virtual' chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.Part 2(这个可能分段有错误)Setting up an appraisal schemeAppraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to develop their unused potential. (0) ..........So, if you have decided that an appraisal scheme should be set up in your company, you need to establish some formal procedures and make some decisions before you begin. Even if your company already has a scheme, you need to consider what you want to achieve and how you are going to do this.First of all, you need to decide on your key objectives and the real purpose of your scheme.(8).............A scheme should never be introduced at a time of redundancies, or simply for profit or competitive edge, because this will create fear and alienate staff. The next step is to decide how the scheme can most successfully be managed. It is essential that all senior staff are committed to the process and willing to make a positive contribution.The person given responsibility for designing the scheme and the appraisal forms needs to have knowledge of all roles within the organisation. He or she must also be aware of employees' potential needs. (9).............It should be someone who is trusted and whom staff will turn to if they are concerned about their appointed appraiser or the appraisal interview. The design of the scheme should indicate who will be appraising whom. This needs great tact and sensitivity. First, remember that no manager can effectively appraise more than seven or eight people. It is equally important to remember that, if significant numbers of staff are appraised by someone they dislike, or by a person whose values they do not share, the success of your scheme may be threatened.(10) ............. So bear this in mind from the beginning and, if necessary, establish an appeals procedure.Having decided on your policy and who will appraise which members of staff, you need to communicate this in the simplest possible way. Avoid lengthy documents - few people will read them. (11).............Most organisations choose a person's line manager to be the appraiser. This can be seen as an opportunity or a threat, so be ready to consider alternatives if necessary.Once you have established the appraisal process, make sure that appraisal interviews take place at a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals may involve the disclosure of confidential information. (12) .............These will show the decisions that were taken during the interview and will also indicate any new performance targets that have been agreed.A It is important to select a manager who can deal effectively with any suspicions staff may have about appraisals.B Such a measure can also reduce insecurity and unite staff in recognising the positive elements of appraisal.C Having even one staff member in such a position may affect how others respond to the process.D Ideally, this should be to provide a supportive framework that aids staff development.E Simply make sure that staff know who will appraise them and why, and what form the interview will take.F It is therefore important to decide who will have access to written records of the appraisal.G They can also be a means of getting the best out of staff, both as individuals, and as team members.PART 3(这个可能分段也有错误)SHEER GENIUS - OR A W ASTE OF TIME?Encourage your original thinkers and live with their strange habits, says Alan Worthin. If one of your research staff announced that he had worked out a way to propel a vehicle on a cushion of air, would you tell him to concentrate on something practical, or suggest taking it further? If a member of your development team asked if she could come in late because she had her best ideas at 3 am would you insist that she is in the office at 9 am like everyone else?Current business wisdom is that companies need creative, innovative people to beat competitors. The reality is that companies have always needed new ideas to survive and progress, but in the past they weren't particularly good at encouraging the people who produced them.Original thinkers don't always fit easily into the framework of an organisation. However, the advice from managing director, John Serrano is, 'Get rid of the dull people and encourage the unusual ones'. Essentially, he believes that companies need to learn how to manage their original thinkers in order to ensure that the business profits from their contribution. He also says, 'Original thinkers often find it difficult to drive change within the organisation, so they resign, feeling angry and disappointed. It is essential to avoid this.''You can't recognise original thinkers by the way they look,' says Ian Freeman. An apparently ordinary exterior can conceal a very creative thinker.' His consultancy, IBT Personnel, has devised a structured way to identify original thinkers. 'We define employees as champions, free-wheelers, bystanders and weak links, and most original thinkers come into the category of free-wheelers. They may miss deadlines if they become involved in something more interesting. They are passionate and highly motivated but have li ttle or no understanding of business directions and systems.'Headhunter George Solomon also thinks original thinkers have their disadvantages. 'They may have a bad influence within an organisation, especially given the current management trend for working in teams. The original thinkers themselves may be unaware of any problem, but having them around can be disruptive to colleagues. who have to be allowed to point out when they are being driven crazy by the original thinkers' behaviour.' Yet, in his opinion, the 'dream team' in any creative organisation consists of a balanced mixture of original thinkers and more practical, .realistic people.So, having identified your original thinkers, how do you handle them? One well-known computer games company has a very inventive approach. 'We encourage our games designers by creating an informal working environment,' says director Lorna Marsh. 'A company cannot punish risk-takers if it wants to encourage creativity. Management has to provide support, coaching and advice - and take the risk that new ideas may not work. Our people have flexible working hours and often make no clear distinction between their jobs and their home lives.'Original thinkers may fit into the culture of 21st century organisations, but more traditionalorganisations may have to change their approach. Business psychologist Jean Row believes that the first step is to check that original thinkers are worth the effort. 'Are the benefits they bring worth the confusion they cause? If so, give them what they want, allow plenty of space, but set clear limits. Give them extremely demanding targets. If they fail to meet them, then the game is up.But if they succeed, your organisation stands only to gain.'13 It is important for a company to encourage original thinkers because_____A this allows it to promote innovative products.B this enables it to stay ahead of its rivals.C they are very flexible about their working hours.D their talents are ideally suited to the market.14 John Serrano thinks that original thinkers should be_____A helped to develop better people management skills.B asked to manage change within the organisation.C supported so they can perform well for the company.D encouraged to follow company procedures.15 What does Ian Freeman say about original thinkers?A They are unenthusiastic and poorly motivated.B Their work standards are impossibly high.C Their abilities are hard to recognise.D They lack awareness of commercial processes.16 What problems can be observed when there are original thinkers in the workforce?A They may have a negative effect on other workers.B They dislike the concept of teamwork.C They rush tasks through to completion.D They cannot work with less creative colleagues.17 In what way is the games company's approach to original thinkers special?A It allows them to work from home whenever they wish.B It uses different forms of disciplinary action for them.C It promotes a relaxed atmosphere in the workplace.D It encourages them to reduce the risks that they take.18 A traditional organisation wishing to employ original thinkers needs to _____A provide them with projects they are interested in.B assess whether their contribution makes up for any problems.C have a flexible approach if goals are not always achieved.D be prepared to handle any negative feedback from colleagues.PART 4Who Benefits Most from Company Training?According to recent research, the better educated and the higher up the socio.economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times morelikely to accept training when it is offered.In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down.The researchers found a growing demand for training among the lower-skilled.Unfortunately this demand is not being (29)by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best,very few (33) the internet as an effective way to train.19 A back B over C down D off20 A force B pressure C strain D load21 A pick B keep C take D put22 A means B reserves C finances D resources23 A imagine B regard C suppose D know24 A requirements B specifications C states D terms25 A allowed B approved C justified D accepted26 A understanding B intelligent C informed D knowledgeable27 A stress B emphasis C weight D strength28 A letting B cutting C breaking D setting29 A reached B achieved C gained D met30 A space B gap C hole D room31 A frame B structure C form D order32 A showed B appeared C demonstrated D presented33 A rated B thought C marked D believedPART 5 没有找到答案PART 1 答案《‘Businessman of the Year' Award》年度企业家奖。
BEC中级真题第三辑阅读及答案解析版
BEC中级真题第三辑阅读及答案解析版阅读部分第一篇文章:市场调研披露困扰市场调研一直是企业制定商业战略和打造竞争优势的重要手段之一。
然而,近年来,市场调研中的一些问题日益凸显,给企业带来了困扰。
首先,许多企业在进行市场调研时,存在信息的获取渠道单一、数据样本不全等问题。
一些企业仅仅通过一种或几种渠道获取信息,导致调研数据的准确性和真实性存在疑问。
此外,许多企业在进行市场调研前,没有制定明确的样本选择标准,导致调研结果的可信度受到影响。
其次,市场调研中的问卷设计也是一个较大的问题。
一些企业在设计问卷时,问题设置不够具体、不够准确,导致调研结果的可信度不高。
此外,一些企业在问卷设计中存在主观性过强的情况,使得结果失去客观性。
第二篇文章:零售业跨界经营趋势随着消费需求的不断变化,零售业的经营方式也在不断更新迭代。
近年来,跨界经营成为零售业的一个热门趋势。
首先,越来越多的传统零售企业开始尝试与电商企业合作,通过线上线下结合的方式打造全渠道的购物体验。
这种跨界经营能够满足消费者线上线下无缝切换的购物需求,提高销售额和消费者忠诚度。
其次,零售业也开始与其他行业展开合作,实现产品的多元化销售。
例如,一些零售企业与餐饮企业合作,在店内设立餐厅,为消费者提供一站式购物和用餐服务。
这种跨界经营能够吸引更多的消费者,增加企业的竞争力。
答案解析部分第一题答案:B解析:根据第一篇文章中的第一段可以得知,市场调研在制定商业战略和打造竞争优势中起到了重要作用。
因此,正确答案为B。
第二题答案:A解析:根据第一篇文章中的第二段可以得知,许多企业在进行市场调研时,存在信息获取渠道单一、数据样本不全等问题。
因此,正确答案为A。
第三题答案:D解析:根据第二篇文章中的第一段可以得知,跨界经营是零售业的一个热门趋势。
因此,正确答案为D。
第四题答案:C解析:根据第二篇文章中的第二段可以得知,零售业开始与其他行业展开合作,实现产品的多元化销售。
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第3辑阅读【TEXT 1】『part 1』1 It would be advisable for Flacks to consult customers before developing a new product.2 Producing goods for specialist markets might increase Flacks' profits.3 Flacks may need to change the function of one of its facilities.4 Flacks should utilise its current expertise to enter a different market.5 Flacks may need to consider closing its current production facility.6 Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.Evaluating the performance of the boardFew employees escape the annual or twice-yearly performance review. (0) .....G......The answer is not a great number. And the smaller the company, the fewer checks there are on how well the directors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review the performance of the board. (8) .............Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) .............Their counterparts in larger organisations, however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) .............At a very basic level,this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full '360-degree' appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session. (11).............These might ask for people's opinions on the board's main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of board members is conducted. (12) .............The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.E One issue remains, however, when all the others have been dealt with.F It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal process for their board of directors.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a £3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many British firms are quite patronising about the US,' she says. They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'This time round it is just possible that changing tastes are running in Britain's favour. The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what many of the companies participating in the initiative do best.13. The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14. In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15. The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 .According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17. Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 .The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.Promise of Jobs with Telephone Banking CentreAn £80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology. The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33) , it seems likely that this new centre will be another success story.19.A facility B plant C function D situation20.A assisted B invested C funded D paid21.A consisting B engaging C containing D involving22.A venture B teamwork C enterprise D collaboration23.A benefit B improve C grow D advance24.A inclusive B uniform C extensive D universal25.A help B contribute C provide D combine26.A facts B reasons C data D evidence27.A acquire B gain C attract D win28.A necessitate B ease C support D enable29.A reorganisation B reassignment C relocation D replacement30.A announcement B publication C notice D acknowledgement31.A method B step C point D action32.A achieved B taken C drawn D earned33.A mind B regard C account D noteConsumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how(correct) 00 consumers are influenced in their buying decisions. Most of consumers, before making a (of)34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more important. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided whereto buy a product only to realise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.【TEXT 2】『part 1』1 In order to complete a task well, it may not be necessary to deal with every detail.2 If you have too much to do, you may need to turn down work in the future.3 Any planning activity needs to take place on a regular basis.4 You should avoid giving additional time to a particular task.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'.BManagers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action.Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how thoroughly you need to do something in order to meet your requirements. Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time. Many people file unnecessary papers and attend endless, unproductive meetings. Even top managers can be guilty of misdirecting their efforts by supervising subordinates too closely or failing to delegate. If you question the necessity of certain work, you may find it easier to avoid these misdirected efforts and this will better inform your planning in the future.Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfaction.Many managers, particularly those running smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them. (0) ........... They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discovering career aspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect.(8).............The possible outcome for the company is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their performance. (9).............So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager-led, with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigger and better things are part of this process. (10) ............. In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company. Gillingham believes that anyone who thinks it's just the employee who doesn't like the appraisal experience has got it wrong. Too many managers regard appraisals as a waste oftime.(11) ..............................Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals.Gillingham believes that calling the process an appraisal may be unhelpful.(12) ..........................In either case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and feel valued.A . Alternatively, managers may want the employees themselves to evaluate their work performance.B. In larger companies, the people likeiy to do something with this information will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a manager who doesn't understand the employee's role were common concerns.D. Arguably, 'performance review' is more appropriate since it helps create correct expectations from the meeting and indicates what will happen.E. This is mainly because they have not been shown how to carry out appraisals properly.F. But all too often, the format of the appraisal doesn't allow this.G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved.Problems in the IT industryIn the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting theshort-term measure of bringing in more and more consultants on a contract basis. However, this approach is becoming less and less acceptable as the general shortage of skills, coupled with high demand, sends contractor rates soaring. An experienced contract programmer, for example, can now earn at least double the current permanent salary.With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff 'golden handcuffs' - deferred loyalty bonuses that tie them in until a certain date - other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.This means managers need to allocate assignments more strategically and think about advancing their staff as well as their business. Some employers advocate giving key employees projects that would normally be handled by people with slightly more experience or capability. For many employers, however, the urgency of the problem demands a more immediate solution, such as recruiting skilled workers from overseas. But even this is not easy, with strict quotas on the number of work permits issued. In addition, opposition to the recruitment of IT people from other countries is growing, as many professionals believe it will lead to even less investment in training and thus a long-term weakening of the UK skills base.13 According to the first paragraph, the success of IT departments will depend onA their success at retaining their skilled staff.B the extent to which they invest in new technology.C their attempts to recruit staff with the necessary skills.D the ability of employees to keep up with the latest developments.14 A problem referred to in the second paragraph is thatA the government needs to create thousands of new IT posts.B the pool of skilled IT people will get even smaller in the future.C company budgets for IT training have been decreasing steadily.D older IT professionals have not had adequate training.15 What possible solution to the long-term problems in the IT industry is referred to in the third paragraph?A ensure that permanent staff earn the same as contract staffB expand company training programmes for new and old employeesC conduct more research into the reasons for staff leavingD offer top rates to attract the best specialist consultants16 In some businesses in the financial services sector, the IT staffing problem has led toA cash promises for skilled staff after a specified period of time.B more employees seeking alternative employment in the public sector.C the loss of customers to rival organisations.D more flexible conditions of work for their staff.17 Employers accept that IT professionals are more likely to stay in their present post if theyA are set more realistic performance targets.B have a good working relationship with staff in other departments.C are provided with good opportunities for professional development.D receive a remuneration package at top market rates.18 According to the final paragraph, the UK skills base will be weakened byA changes to managers' strategic thinking.B insufficient responsibility being given to IT staff.C the employment of IT staff with too little experience.D the hiring of IT personnel from abroad.Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily. Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached £l 15 million before tax, compared with £l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27) However, we feel that we are not as yet in a(28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19 A in order B on track C in line D on target20 A session B term C season D period21 A attributed B referred C assigned D designated22 A termination B ending C completion D finalising23 A confirmed B maintained C agreed D supported24 A portion B component C sector D division25 A have B gain C find D earn26 A focusing B directing C pointing D strengthening27 A height B step C edge D stage28 A condition B point C position D capacity29 A request B price C demand D bid30 A access B approach C admission D entrance31 A strategy B process C promotion D system32 A inquiring B deliberating C exploring D searching33 A send B open C provide D give。