奥普拉效应

Part 5
What should the black do to resolve the issue of racism?
P114: Freedom is about having a choice.
P119: Excellence is the best deterrent to racism.
150,000 Average number of viewers tuning into OWN during the day. This poses the next challenge for the Oprah Effect.
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MOMODA POWER TEMPLATE
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OPRAH EFFECT
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CONTENTS
1 2 3 4 5
INTRODUCTION
BRIEF
IN
THE OPRAH
EFFECT
PUBLISHING INDUSTRY
AMERICAN
ANSWERS TO
THE QUESTION
THE INFLUENCE
Part Brief Introduction
AMERICAN PUBLISHING INDUSTRY As I lay dying Light of August The sound and the fury
Anna Karenina East of Eden Million pieces
3.In June 2003, Oprah announced that She would select three to five classics every year for her readers.
Born：1952 Morbi dignissim nisl in diam sagittis, id dapibus nulla pretium. Sed vitae quam metus.
Oprah effect: a symbol of American popular culture.
THE OPRAH EFFECT
$1 million What advertisers are paying for a 30second spot on Oprah finale, matching what a hot prime-time spot costs. 26%
300,000 Average number of prime-time viewers who watch OWN at night. 24%
2 million No. 3 Forbes ranks Oprah as the third-most- Minimum estimated monthly circulation powerful woman in the world, behind of “O, The Oprah Magazine,” which usually features Oprah alone on the cover. She has only Michelle Obama and Irene Rosenfeld, the chief executive of Kraft. shared covers twice, once with first lady Michelle Obama and with fellow talk show host Ellen Degeneres.
Oprah Effect in American Publishing Industry
OPRAH EFFECT
IN
1.Oprah’s Book Club will sign its on the cover of the book they have recommend. 2.For Oprah’s selected about a overcome the first few years, Book Club mainly contemporary novels woman struggles to her life’s difficulties.
1.Opra h
2.Oprah effect
1
Chairwoman and CEO of Harpo Productions
Former host of The Oprah Winfrey Show
Chairwoman, CEO, and CCO of the Oprah
MOMODA POWER TEMPLATE
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In 2000, she was awarded the Spingarn Medal from the NAACP. In 2008, Winfrey's show was airing in 140 countries internationally and seen by an estimated 46 million people in the US weekly.
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MOMODA POWER TEMPLATE
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25,000 Emails Oprah receives each week
150 Countries where the Oprah Winfrey Show is seen.
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75%
The power of Winfrey's opinions and endorsement to influence public opinion, especially consumer purchasing choices, has been dubbed "The Oprah Effect".
Spiritual leadership Oprah's Angel Network Philanthropy Fan base
In 2013, Winfrey donated $12 million to
the Smithsonian’s National Museum of African American History and Culture.
80 million The number of homes that carry her new network, OWN.
$2.7 billion Her estimated net worth according to Forbes Magazine. She is also the only female AfricanAmerican billionaire. 57%
The effect has been
documented or alleged in domains as diverse as book 48
55 25,000 2.7
sales, beef markets, and
election voting.
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MOMODA POWER TEMPLATE
P123: Performing the right to vote matters the world.
THANKS
This is Opran Effect
1.Oprah is an unprecedented
saleswoman of American publishing industry. Oprah’s Book Club has 8,000,000 members. 2. Since it was founded in 1996, the Oprah’s Book Club has recommended 52 books to its members and all of them have become bestsellers. 3.According to the estimation of the U.S. publishing industry, any book once selected by the Oprah’s Book Club, the sales will increase at least 600,000 copies.