新视野商务英语 教案
外研社新视野商务英语视听说_第三版_上__电子教案unit2
教案课程名称新视野商务英语视听说(第三版)(上) 课时班级专业教师系部教研室教材《新视野商务英语视听说(第三版)(上)》1Unit 2 Jobs and ResponsibilitiesLearning Objectives（教学目标）2Business Profile（内容概览）Want to Know About Jobs and Responsibilities in aCompany?OverviewThis unit mainly looks at various job titles and responsibilities in a company as people may be expected to talk about these aspects of their work. Firstly, an employee may have to show a visitor around the offices of their company. More generally, an employee may be asked to describe how the business is organised or structured. Furthermore, people in business may often be called upon to describe to outsiders or friends what their company actually does.A company is usually divided into departments covering areas such as administration, sales, billing, production, shipping, etc. Below is a chart showing some common departments and positions in the business world.Common Departments and Positions in a Company3Main Responsibilities of Some Common PositionsThese can vary a lot in different companies so the following is only a rough indication of the typical responsibilities.Senior Sales Manager●Work with a team of sales people and support staff to secure both new and old business and to deepen existing business relationships;●Monitor, encourage, advise and direct sales activity by individual sales staff in order to achieve revenue targets;●Define and plan the different steps of a project, allocate action and responsibilities within the overall project framework to achieve timely and cost-effective project completion.Financial Controller●Responsible for all accounting, financial and taxation matters;●Help local offices with budgeting and annual spending projections;●Arrange for internal and external audits, ensure checks and balances on spending;●Control and safeguard company assets, develop the matrix of levels of authority for expense review and approval.Human Resources Manager●Support the Business Head in setting strategy, direction and objectives with regard to personnel;●Responsible for hiring appropriate personnel and ensuring career progression;●Identify, interpret and apply key performance indicators and monitor business managers’use of such indicators;4●Review and evaluate proposals for job regrading, training, promotion, transfer, and salary progression with respect to business needs and internal relativity.Logistics Manager●Manage supplies, components, raw materials and inventories with the objective of ensuring production being constantly supported and stocked;●Manage imports, including customs clearance;●Negotiate and maintain contracts with transportation and freight companies. Account Manager●Support named customers, provide quotations, product recommendations and after sales advice;●Support the local sales staff with technical recommendations and communication with producers;●Develop new customers and other sales opportunities;●Act as an interface between factories and customers.Purchaser/Buyer●Responsible for supplier identification and pre-screening of materials;●Benchmark and negotiate pricing, terms, and other related issues with potential suppliers to ensure fair market pricing.Language Expansion（语言扩充）JobsWhat kind of job do you have?What line of business are you in?5I’m a freelance corporate law consultant.I’m a civil servant, with permanent tenure.ResponsibilitiesWhat does your job involve?I take care of/look after overseas customers.I usually answer telephones and write reports.Positions and the departmentsWhat position do you hold?Who are you responsible/accountable to?I’m accountable to the Regional Manager.My section comes under the Logistics Department.Working hours and routinesWe are on flextime.I am a bus driver; I work all sorts of hours.On Monday, I work on the early/late/split shift.Interpersonal relationshipMy boss is quite nice. He gets on very well with us.My boss is a very difficult person to work with.Most of my colleagues are friendly and cooperative.CompensationI get about $800 a month in commissions.The meals in the work cafeteria are subsidised.PromotionI’ve just been promoted Head of Human Resources.6I’m after the administrator’s job.I’m in line for the position of Export Sales Manager.He is being groomed for promotion.Job satisfactionI like/don’t like my present job.I hate my job because I can’t stand/bear my boss.I don’t like what I’m doing right now because it’s boring.Our normal official working hours are 40 hours a week.7Teaching Tips（教学步骤）Pre-viewing●Divide the Ss into groups and have Ss work out the organisation of a real estate company first.●Instruct Ss to further discuss the positions included in each department.●Remind Ss of job titles introduced in previous activities.●Ask one or two group representatives to report the departments they’ve figured out.Post-viewing●Ask Ss to work together in groups to summarise the responsibilities of the managers and write them down in the textbook.●Ask seven groups to answer the questions in turn.●Ask other groups to add information or make corrections if necessary.Pre-viewing●Ask Ss to brainstorm different types of business organisation.●Divide the class into pairs and get Ss to exchange their understanding of the companieslisted in the left column of the chart in the Student’s Book.●Ask Ss to work together to match types of company with their corresponding8descriptions.●If needed, the following types of company can be introduced for further study.Types of companycompany (BrE)/corporation (AmE) 公司firm 公司，商行/号enterprise 企业township enterprise 乡镇企业state-owned enterprise 国有企业privately-owned enterprise 个体/私营企业solely/wholly owned enterprise 独资企业foreign capital enterprise 外资企业Sino-foreign joint venture 中外合资企业multinational/international/transnational corporation/company 跨国公司group corporation 集团公司limited company 有限公司parent company 母公司subsidiary/affiliate company 子公司partnership 合伙公司holding company 控股公司listed/quoted company 上市公司cooperative 合作公司industrial corporation 实业公司9consulting company 咨询公司Post-viewing●Divide the class into pairs and ask Ss to allocate the roles.●Encourage Ss to refer to the expressions in the video when role-playing the dialogue.●Walk around the classroom to monitor Ss’performance.●Ask two pairs of Ss to present their dialogue in class.●Give comments and suggestions for improvement.Text Bank（扩展阅读）Get to Know YourselfThere is a big difference between getting a job and reaching a career destination where you love what you do! This section on self-discovery gives you some tools to learn more about yourself and suggests ways to translate that self-knowledge into successful career planning and job search goals. The first step in your self-discovery quest is one that you will repeat many times in your life: an inventory of your interests, values, personal style and skills. Even if you have a good idea of what you want to do, self-assessment is vital to writing a resume and doing well in an interview. These exercises will provide a frame of reference when you begin to explore your career options.10Where are you in the career planning cycle? Use the bullets below as a guide to see what you have and still have left to do.Self-Assessment—Obtaining Information About Yourself●I am aware of the interests that I possess and can name five activities that I enjoy.●I am aware of the skills that I possess and can identify my five most developed skills.●I am aware of the personality characteristics that I possess and can name five characteristics to describe myself.●I know what I value in a career and can list five work-related values that meet my career expectations.Career-Exploration—Increasing Knowledge of Career Options●I can identify ten careers that integrate my interests, skills, personality characteristics and work-related values.●I can identify five career resource publications that provide information about my career options.●I can list the names and titles of five people to ask for information about my career options.Career Decision-Making—Selecting a Primary Career Goal●I have researched information on five career choices.●I am familiar with one decision-making method and can describe that process.●I have made a career decision and can describe that choice in detail (i.e. title, duties, qualifications, salary, career path).Preparation—Creating a Career Goal Action Plan11●I can identify five work-related qualifications that are necessary in my career choice.●I can identify academic programmes and courses relevant to my career choice (i.e. major, minor, graduate schools).●I can list the titles/locations of five volunteer, internship, or work experience opportunities relevant to my career choice.●I can name five student/professional organisations that are related to my career choice.Job Search—Job Seeking and Career Employment●I have developed an effective resume and cover letter.●I have developed effective interviewing skills.●I am familiar with five different strategies for job seeking.●I can name ten companies or industries that are potential employersCareer Management—Advancing in Your Career●I can describe and rank by preference the positions I have been offered.●I have accepted an offer of career employment.●I can describe methods of advancing in my organisation. I can describe my next career goal.●I know how to initiate a career change when it is necessary.Discussion:Where are you in the career planning cycle? What have you done? And what have you left to do?12补充教学资源Video 1Introducing titles and responsibilitiesPresident: Good afternoon, everyone! This is Robin Copperfield, the new Vice President of our company. He will be in charge of the accounting work. Let’s give him a warm welcome!Robin: Thank you!President: Mr. Copperfield is an expert in the field of accounting. So, it is a pleasure for us to have him here. Now, Mr. Copperfield, I’d like to introduce the Vice Presidents and Managers to you.Robin: OK, thank you!President: This is May Bates, Vice President in charge of the Administration Department and the Neighbourhood Service Department.Robin: Nice to meet you, Ms. Bates.Ms. Bates: Nice to meet you, Mr. Copperfield.President: And this is Dennis Hayes, Vice President in charge of the MarketingDepartment and the Sales Department.Dennis Hayes: How do you do, Mr. Copperfield? Glad to meet you.Robin: Glad to meet you, Mr. Hayes.President: And this is... oh, where is Andrew Jefferson?Robin: Mr. Jefferson? I’ve met him before. I heard he is one of the secrets of this company’s success. Everyone was raving about what a great job he’s done in...President: Uh... speak of the devil... Mr. Jefferson has just arrived.Mr. Jefferson: Hi, Mr. Copperfield, good to see you again.Robin: Good to see you, Mr. Jefferson.13Mr. Jefferson: Sorry, I’m late. I was talking to a client.Robin: Oh, that’s OK. How many departments are you in charge of, Mr. Jefferson?Mr. Jefferson: Four: Research & Development, Engineering, Contract Budgets, and Project Preparation.Robin: No wonder you’re so busy.President: Mr. Copperfield, there are three managers who report directly to you, and they are all ladies. So, ladies, can you introduce yourselves?Ada Black: I’m Ada Black, responsible for management accounts.Caroline Clinton: I’m Caroline Clinton, responsible for financial accounts.Lucy White: I’m Lucy White, responsible for data processing.Robin: Oh, good. Nice to meet you all, ladies.Video 2Do you like your job?Robin: What’s your job now, Jerome? Do you still work for that wholly funded American company?Jerome: No, I left it three years ago. I have my own business now.Frank: Gee, that’s great! How do you feel as a self-employed entrepreneur?Jerome: I feel good. I can make a lot more money than before and I have a lot of independence in doing things. But sometimes I get tired. As you know, it’s not very easy to run a business on your own. What about you, Frank? What are you doing now?Frank: I’ve worked for several companies. After graduation, I went to a private company. Then a year later, I changed to a Sino-Japanese joint-ventureenterprise and worked as a sales assistant. Two years later, I moved on to a computer company and w orked in export sales. And now, I’m an advertising executive.Colin: Oh, you are a real job-hopper. Why have you changed jobs so often?14Frank: I’m always interested in new challenges. I know changing jobs frequently can be a waste of a company’s human resources, but I’m gaining a lot of experience! How is your job, Colin?Colin: I’ve been working for the PMC Textile Plant since I graduated. Two years ago, I was promoted to Line Supervisor.Frank: Do you like your job?Colin: The salary and benefits are OK, but I don’t like the work environment. You know, the workshops are very noisy sometimes. Also, I don’t often get an opportunity to go anywhere. I hate staying in the same place all the time. You often travel on business, right Robin?Robin: Yes. As a buyer, I must travel to purchase stock. I’ve been to a lot of places. Colin: Maybe I should think about becoming a buyer...Robin: Mm..., everything has two sides. I get fed up with travelling. Nowadays, I want to spend more time with my family.Janet: Hi, guys, may I join you?Everybody: Sure. Have a seat.Janet: You enjoy getting together, don’t you? What are you talking about?Robin: Jobs. What kind of job do you have, Janet?Janet: I’m the Public Relations Manager in a holding company.Colin: Do you enjoy it?Janet: Yes. What I like about it is that I can meet a lot of new and interesting people. Robin: How about your working hours?Janet: That’s the trouble. I usually have to work overtime, because I often have dinner parties in the evening. I don’t get enough time with my family and baby.15。
新视野商务英语综合教程2 第二版 教案 u4
新视野商务英语综合教程2 第二版教案 u4Ⅰ. Teaching Objectives:1. Introduce and practice vocabulary related to travel.2. Develop listening and reading skills to understand travel-related information.3. Enable students to express opinions and discuss travel experiences.Ⅱ. Teaching Time: 2 periodsⅢ. Learning Activities:1. Warm-up Activity: (5 minutes)- Show pictures of different travel destinations and ask students to talk about their favorite travel destinations.2. Vocabulary Building: (15 minutes)- Present and explain new vocabulary related to travel using visual aids and examples.- Words: itinerary, brochure, currency, tourist attraction, accommodation, landscape, souvenir, expedition, destination, jet lag, shuttle bus, check-in, boarding pass.3. Listening Comprehension: (20 minutes)- Play an audio recording of a travel agent discussing vacation packages.- Students listen and answer multiple-choice questions based on the information provided.- Discuss the correct answers as a class.4. Reading Comprehension: (25 minutes)- Distribute reading passage about a travel blogger's trip to an exotic destination.- Students read the passage silently and then answer comprehension questions.- Review the answers as a whole class activity.5. Group Discussion: (15 minutes)- Divide students into small groups of 4-5.- Each group discusses the following questions:a) What factors do you consider when planning a trip?b) What are some of the benefits and drawbacks of traveling alone vs. traveling with a tour group?c) Share one memorable travel experience you have had and explain why it was significant.6. Vocabulary Practice: (10 minutes)- Conduct a vocabulary matching activity where students match travel-related words with their definitions.- Use flashcards or PowerPoint slides to display the words and definitions.- Check and discuss the answers as a class.7. Speaking Activity: (20 minutes)- In pairs, students interview each other about their dream travel destinations.- They should ask questions like "Where would you like to go? Why?", "What kind of activities would you like to do there?", and "When would be the ideal time to visit?"- Encourage students to provide detailed information and express their preferences.8. Homework Assignment: (5 minutes)- Ask students to write a short paragraph describingtheir most memorable travel experience.- They should use the vocabulary and phrases learned in class to describe the destination, the activities they did, and how it impacted them.Ⅳ. Supplementary Materials:1. Audio recording for listening comprehension activity.2. Reading passage for reading comprehension activity.3. Vocabulary flashcards or PowerPoint slides.。
新视野商务英语视听说(第三版)(下) Unit 4_电子教案
教案课程名称新视野商务英语视听说(第三版)(下) 课时班级专业教师系部教研室教材《新视野商务英语视听说(第三版)(下)》1Unit 4 Negotiating Prices Learning Objectives（教学目标）2Business Profile（内容概览）Price Negotiation StrategiesExporters, particularly small and medium-sized enterprises (SMEs), in developing countrieswho may be entering new markets, often face problems in initiating negotiations with importers, agents and buyers, in the target markets. These difficulties generally centre on pricing questions and particularly on the fact that prices may be considered too high. Although price is only one of many issues that have to be discussed during business negotiations, too frequently it tends to influence the entire negotiation process. New exporters may be inclined to compromise on price at the beginning of the discussions, thereby bypassing other negotiating strengths that they may have, such as the product’s benefits, the firm’s business experience and its commitment to expor ting quality products. As pricing is often the most sensitive issue in business negotiations, the subject should be postponed until all the other aspects of the transaction have been discussed and agreed upon.It is estimated that about 80% of the issues negotiated are of a non-price nature. Decisions to place export orders involve a long-term commitment and are, in any case, rarely made on the basis of price alone but rather on the total export package. This is particularly so in markets where consumers are highly conscious of quality, style and brand names, where marketing channels are well structured, and where the introduction of the product in the market is time-consuming and expensive.By presenting a more comprehensive negotiation package in a well-planned and organised manner, exporters should be able to improve the effectiveness of their business discussions and, in the long term, the profitability of their export operations.Tactics in negotiationsAn importer may reject an exporter’s price at the outset of the discussions simply to get the upper hand from the beginning of the negotiations, thereby hoping to obtain concessions on other matters. The importer may also object to the initial price quoted totest the seriousness of the offer, to find out how far the exporter is willing to lower the price,3to seek a specific lower price because the product brand is unknown in the market, or to demonstrate a lack of interest in the transaction as the product does not meet market requirements.If the importer does not accept the price, the exporter should react positively by initiating discussions on non-price questions, instead of immediately offering price concessions or taking a defensive attitude. Widening the issues and exploring the real reasons behind the objections to the price quoted will put the talks on a more equal and constructive footing. Only by knowing the causes of disagreement can an exporter make a reasonable counter-offer. This counter-offer need not be based merely on pricing. It can cover other related aspects.To meet price objections, some exporters artificially inflate their initial price quotations. This enables them to give price concessions during the opening of the negotiations without taking any financial risks. The danger of this approach is that it immediately directs the discussions into pricing issues at the expense of the other important components of the marketing mix. Generally such initial price concessions are followed by more demands from buyers that will further reduce the profitability of the export transaction. For instance, the buyer may press for concessions on:● Quantity discounts● Discounts for repeat orders● Improved packaging and labelling (for the same price)● Tighter delivery deadlines that may increase production and transport costs● Free promotional materials in the language of the import market● Free after-sales servicing●Supply of free parts to replace those damaged from normal wear and tear● Free training of staff in the maintenance and use of the product● Market exclusivity● A long-term agency agreement● Higher commission rates● Better credit and payment terms4To avoid being confronted by such costly demands, an exporter should try to determine the buyer’s real interest in the product from the outset. This can be ascertained through appropriate questions but must also be based on research and other preparations before the negotiations. Only then should suitable counter-proposals be presented.Planning negotiationsTo achieve a favourable outcome from the negotiations, an exporter should draw up a plan of action beforehand, which addresses a few key issues. Experienced negotiators consider that as much as 80% of their overall time devoted to negotiations should go to such preparations. The preliminary work should be aimed at obtaining relevant information on the target market and the buyers of the product. It should also include developing counter-proposals if objections are raised on any of the exporter’s opening negotiating points. The preparations should thus involve formulating negotiating strategies and tactics. Market researchIn order to be able to supply a potential customer with what they need, it is necessary to know the market. This requires research. An exporter should assess competition from both domestic and foreign suppliers and be familiar with the prices that they quote. The distribution channels used for the product and the promotional tools and messages required should also be examined. Such information will be valuable for the seller in negotiation with buyers. The more that is known about the target market and the buyers for the products concerned, the better the exporter is to conduct the negotiations and to match the offer to the buyer’s needs.Supply assessmentMaking counter-proposals also requires detailed information on the costs of the exporter’s production operations, freight insurance, packing and other related expenses. An exporter should carry out a realistic assessment of the quantities that can be supplied and the schedule for supplying them. As part of the preparations for negotiations, an exporter should list any potential price objections the buyer could have towards the offer being presented, along with all possible responses.5Language Expansion（语言扩充）Useful negotiating phrasesTalking about commission67Text Bank（扩展阅读）Managing the Sales Negotiation ProcessWe may hear the following expressions in the course of negotiating:“You’ve got to drop your price by 10% or we’ll have no choice but to go with your competition.”“You’ll have to make an exception to your policy if you want our business.”“I know that you have good quality and service, but so do your competit ors. What weneed to focus on here is your pricing.”“I agree that those special services you keep bringing up would be nice, but we simplydon’t have the funds to purchase them. Could you include them at no additional cost?”Every time you hear statements like these, you’re in the middle of a difficult sales negotiation. How you handle that negotiation will determine whether or not you close the sale and how profitable that sale will be. In order to give you a real edge in your sales negotiations, some key points have been listed below.Don’t believe everything you see or hear.Part of a good salesperson’s skill is to learn to read people and situations very quickly. However, when it gets down to negotiating, you have to note down everything you see and hear. Buyers are good negotiators, and thus they are good actors. You may be the only person who has what he needs, but everything he does and says, from body language to the words he uses, will be designed to lead you to believe that unless he gets an extra 10% off, he’s going with the competition. Be skeptical. Be suspicious. Test, probe, and see what happens.Don’t offer your bottom line early in the negotiation.How many times have you been asked to “give me your best price”? And have you ever given your best price only to discover that the buyer still wanted more? You have to play the game. It’s expected. If you could drop your price by 10%, start out with 1%, or 2%, or 4%. Leave yourself room to negotiate some more. Who knows—you may get it for a 2% reduction. You might have to go all the way to 10%, but often you won’t. A little8stubbornness pays big dividends.9Discussion:1. What negotiating skills are introduced in this passage?2. What do you think of the business negotiation procedures?10补充教学资源Video 1Price negotiationMr. Welsh: Hello, Mr. Wang. We received the samples you kindly sent to our headquarters. Thank you very much. We’re impressed by both the quality and the variety of your products. Mr. Wang: Thanks, and welcome to our factory. I hope you enjoyed the tour around some of our workshops.Mr. Welsh: Yes, we actually picked up several products from your catalogue after the tour. We may be able to give you a trial order. Now I’d like to know if we place a firm order with you, when can you deliver the goods?Mr. Wang: It depends on how many items you choose and what quantity. Normally for one container order, we can deliver the goods within 60 days.Mr. Welsh: That’s good. OK, let’s work through this list now.Mr. Wang: (After reading the list) Mm, I see, Mr. Welsh. You’ve only selected 4 items so we can guarantee delivery. This is the unit price of each product (showing him the prices).Mr. Welsh: Fine. But it seems to us that your price is much higher than other suppliers’ in China. We are currently doing business with some factories in Shenzhen.Mr. Wang: We know some factories give lower prices but their quality is poor. You see, the surface of our products is very smooth. And after the tour, you must have an idea how well our manufacturing environment meets international sanitary standards. Considering the quality, our price is very reasonable.Mr. Welsh: We don’t deny that. But if you can give us a little discount, we can start up a long-term relationship.Mr. Wang: You’re really tempting me. OK, what’s your quantity then? Generally, we’re not allowed to give discount at this price. But if your order is large enough, I can offer you a special discount.Mr. Welsh: For the large plastic chair and the trolley, we can take 1,000 pieces of each andmuch more later on after this trial order.11Mr. Wang: 1,000 pieces… Well, since it’s our initial transaction, I’ll give you a 10% discount on these two items.Mr. Welsh: 10%? Another company gives us a 15% discount for that size of order. You know, an incentive discount encourages the buyers and helps expand your business.Mr. Wang: Of course, I know, but that is too high a rate. Frankly speaking, the maximum discount we can grant is 10%.Mr. Welsh: Then how about the food box and cup container? Also 10%? We would like to order 800 food boxes and 500 cup containers to start.Mr. Wang: I’m afraid we can’t do that. You know, the price of the raw material has been rising steadily. There’s no profit margin left at tha t price.Mr. Welsh: Come on, of course there is. By the way, we don’t need the scale on the cup container. How about reducing the price of the container to US$2 from your original US$3? Mr. Wang: Well, it’s really hard…Mr. Welsh: Well, we could meet each other half-way. That would conclude the deal.Mr. Wang: You certainly have a way of talking me into it. All right, let’s each make some concession. You increase the food box order to 1,000 pieces, OK?Mr. Welsh: Fine, no problem.Mr. Wang: You really drive a hard bargain! But we look forward to a long partnership.Video 2Price and commissionMr. Fang: Hello, Mr. Leeser. I’m very glad to meet you.Mr. Leeser: Likewise. This is interesting. Do you think the colour is right for the European market? And… what is the price for this wooden angel?Mr. Fang: No problem. You definitely have good taste. We have many Europeancustomers who are buying this Christmas range. The price is US$8, FOB Shanghai.12Mr. Leeser: US$8? Your price is much higher than the other offers we’ve received even just in this exhibition hall.Mr. Fang: Well, it may appear a little higher, but the quality of our products is much better than that of other suppliers’. You must take that into consideration.Mr. Leeser: I agree with you. That’s why I’ve come to your booth. This time I intend to place a large order, but business is almost impossible unless you can give me a discount.Mr. Fang: We can talk about that later. What’s your line of business?Mr. Leeser: We mainly sell gifts and decorations for Christmas, Easter and other traditional holidays. Christmas is our largest concern. Our annual sales can reach US$10 million.Mr. Fang: Good. We’ve been a large producer of these items for years. You see, not only is our quality much better than others’, but our product range is more diverse. You can always find the best of anything you want.Mr. Leeser: So, if you can give me best price for this first order, we can start a long-term relationship. For example, what is the price for these Santa Clauses?Mr. Fang: For the metal ones: US$20. The wooden ones: US$15. There are 8 differentstyles and 3 sizes for each type.Mr. Leeser: If I choose several items of this kind, what’s the minimum order?Mr. Fang: 100 pieces for each item number and a minimum of 10 items.Mr. Leeser: How about the discount? I can place an order for two containers to start.Mr. Fang: If so, we can grant you a very special discount of 8%.Mr. Leeser: 8%? I can hardly accept that as a special term according to the offers I’ve had today. I’d say 15% would be more like it. Some other companies have already promised us that.Mr. Fang: That really leaves us with nothing. Our maximum is 10%. You know, the price of these products tends to go up as winter comes and there’s heavy demand for them.Mr. Leeser: OK, I’ll make that concession for the sake of the beautiful colour of your products. By the way, have you thought of choosing a commissioned sales representative or agent overseas to promote your sales?13Mr. Fang: Yes. So far, we have several agents abroad but none in Germany.Mr. Leeser: We’re willing to be your agent in Germany for Christmas gifts and decorations. What’s your usual commission rate?Mr. Fang: Usually, we give a commission of 4% to our agents.Mr. Leeser: 4% is too low. You see, we’d have a lot of work to do in promoting sales, such as advertising on radio or TV, printing brochures and so on. It all costs.Mr. Fang: Don’t worry. We’ll allow you a higher commission rate if your sales are substantial. For example, if you sell US$2 million worth of gifts annually, we can allow a 3% commission. But, if the annual turnover exceeds US$5 million, we can offer a 5% commission. What do you think of that?Mr. Leeser: It sounds OK. We’d like to sign an agency agreement with you simultaneously when we sign the contract for this trial order.Mr. Fang: No problem. After you’ve chosen the products, we’ll work them both out for you to sign. We can do it within 3 days. Will that be suitable?Mr. Leeser: Fine, one more question. When can you deliver the goods?Mr. Fang: 60 days after the sales confirmation is signed.14。
新视野商务英语课件
1.Key Vocabulary
Line Manager: the manager who is responsible for the main activities of production, sales etc one’s line manager is the person at work who is in charge of one’s department, group or project immediate reporting relation
2. Lead-in
4.[b]PR: communication is a key aspect, in contact with the press 5.[f] Production:the quality, manufacturing techniques manufacture (1)vt. to make sth in a factory usually in large quantities (2)n.[u] the manufacture of car
3. Reading
Words and expressions to learn the turn of the century (line 4) fuel (line 6) innovation (line 7) patent (line 9) diversification (line9) launch (line 11) creed (line47) cyberspace (line 54) landmark (line 60)
批注本地保存成功开通会员云端永久保存去开通
Unit One Comphom does a company, such as Microsoft, Apple, belong to? What was the position held by Steve Jobs in Apple Inc?
新视野商务英语综合教程第一册 Unit 3
新视野商务英语综合教程第一册 Unit 31. Introduction to Unit 3Unit 3 of the New Horizon Business English Comprehensive Course Book is focused on discussing various aspects of business meetings. In this unit, you will learn about different types of meetings, their purposes, and how to effectively participate in and manage them. Understanding the dynamics of business meetings is crucial for success in the global business world, as meetings are an integral part of business communication.2. Key VocabularyBefore delvi ng into the content of this unit, it’s important to familiarize yourself with the key vocabulary related to business meetings. Some of the essential terms include:•Agenda: A list of topics to be discussed in a meeting.•Chairperson: The person responsible for leading and facilitating the meeting.•Minutes: A written record of the discussions and decisions made during a meeting.•Action Points: Tasks or activities that need to be completed as a result of the meeting.•Presentations: Formal talks given by individuals or groups during a meeting.•Q&A: Question and answer session, where participants can ask questions related to the presentation or meeting agenda.3. Types of MeetingsUnit 3 explores various types of meetings commonly found in the business world. These include:1.Board Meetings: Meetings attended by thedirectors of an organization to discuss strategic decisions and governance matters.2.Team Meetings: Meetings held within a departmentor among team members to discuss ongoing projects,progress, and challenges.3.Sales Meetings: Meetings involving salesprofessionals to discuss sales strategies, targets, and review sales performance.4.Client Meetings: Meetings with existing or potentialclients to discuss business proposals, negotiate contracts, or address any issues.5.Staff Meetings: Meetings attended by all employeeswithin an organization to discuss general updates, policies, and procedures.Understanding the purpose and protocols of different meetings will help you prepare and participate effectively.4. Meeting SkillsParticipating in meetings requires specific communication and interpersonal skills. Unit 3 provides guidance on:•Active Listening: Paying attention to the speaker, asking clarifying questions, and providing appropriatefeedback.•Contributing Ideas: Sharing opinions, contributing to discussions, and offering constructive suggestions.•Negotiation Skills: Engaging in productive discussions, finding common ground, and reachingmutually beneficial agreements.•Conflict Resolution: Handling disagreements, managing conflicts, and finding resolutions to maintain a harmonious working environment.Mastering these skills will enable you to actively engage in meetings and make valuable contributions.5. Conducting Effective MeetingsBesides participating in meetings, Unit 3 also covers the skills required to conduct successful meetings. This includes:•Setting Objectives: Clearly defining the purpose of the meeting and setting specific objectives.•Preparing an Agenda: Creating a detailed agenda with time allocation for each topic to ensure a focused and organized discussion.•Time Management: Keeping track of time, managing discussions, and ensuring all topics are covered within the allocated timeframe.•Facilitation Skills: Leading the meeting, keeping participants engaged, and encouraging active participation.•Documenting Decisions: Taking accurate minutes, recording action points, and distributing them to allrelevant participants.By understanding and implementing these strategies, you will be able to conduct meetings efficiently and achieve desired outcomes.6. Practical ExercisesTo reinforce your understanding of the concepts learned in this unit, various practical exercises are provided. These exercises include:•Role-plays: Simulating meeting scenarios to practice communication and negotiation skills.•Case Studies: Analyzing real-life meeting situations and proposing appropriate actions.•Group Discussions: Engaging in discussions with peers to share insights and perspectives on meeting-related topics.These exercises are designed to enhance your learning experience and strengthen your ability to effectively participate in business meetings.7. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course Book equips you with the knowledge and skills necessary to participate actively in a wide range of business meetings. By understanding the different types of meetings, improving your meeting skills, and learning how to conduct effective meetings, you will become confident and competent in the field of business communication.。
新视野商务英语综合教程第2册教学设计
新视野商务英语综合教程第2册教学设计1. 教学目标本教学设计旨在通过新视野商务英语综合教程第2册的学习和教学，使学生掌握以下能力：•能熟练使用商务英语词汇进行日常交流和商务谈判；•能读懂商务英语文章并进行商务分析、翻译、摘要等；•能听懂商务英语对话并进行口头交际。
2. 教学内容2.1 课程设置本教学设计按照新视野商务英语综合教程第2册的章节设置，分为以下13个单元：•Unit 1 Making Conversation•Unit 2 Business Correspondence•Unit 3 The Job Search•Unit 4 Banking and Finance•Unit 5 Company structure and operations•Unit 6 Marketing•Unit 7 International trade•Unit 8 Logistics•Unit 9 Law and insurance•Unit 10 Quality control and production•Unit 11 Technology•Unit 12 Ethics and social responsibility•Unit 13 Review and Check-up2.2 教学内容本教学设计将以每个单元为基础，分别对听、说、读、写四个方面进行教学。
2.2.1 听力每个单元的听力教学将聚焦于以下几个方面：•能听懂商务英语对话，并能从中提取关键信息；•能理解商务英语演讲和报告，并能写出摘要和翻译；•能进行商务谈判和会议，并能参与其中。
2.2.2 说话每个单元的口语教学将聚焦于以下几个方面：•能用商务英语进行日常交流和商务谈判；•能进行商务演讲和报告，并能掌握演讲技巧；•能参与商务会议和谈判，并能展示自己的观点。
2.2.3 阅读每个单元的阅读教学将聚焦于以下几个方面：•能熟练阅读商务英语文章，并抽取关键信息；•能进行商务英语翻译和摘要，并掌握相关技巧；•能写出商务英语邮件和报告，并能进行商务文书写作。
外研社新视野商务英语视听说_第三版_上__电子教案unit9
教案课程名称新视野商务英语视听说(第三版)(上) 课时班级专业教师系部教研室教材《新视野商务英语视听说(第三版)(上)》1Unit 9 Business Dinner Learning Objectives（教学目标）2Business Profile（内容概览）Basic Table MannersIn the business world, you may be required to dine out with your business associates. How to behave appropriately on such occasions? Here are some of the useful tips:●It is inappropriate to ask for a doggy bag when you are a guest. Save the doggy bag for informal dining situations.●It is best to order food that can be eaten with a knife and fork. Finger food can be messy and is best left for informal dining.●Be careful about ordering alcoholic beverages. Becoming tipsy or drunk is inappropriate behaviour at business dinners.●Do not smoke during a meal or when others are eating.●Sit up straight at the table. It makes a good impression.●When you are not eating, keep your hands on your lap or resting on the table (with wrists on the edge of the table). Elbows on the table are acceptable only between courses, not while you are eating.●Do not season your food before you have tasted it.•Never chew with your mouth open or make loud noises when you eat. Although it is possible to talk with a small piece of food in your mouth, do not talk with your mouth full.●Do not slurp soup from a spoon. Spoon the soup away from you when you take it out of the bowl and sip it from the side of the spoon. If your soup is too hot, wait until it3cools; do not blow on it.●If food gets caught between your teeth and you can’t remove it with your tongue, leave the table and go to a mirror where you can remove the food from your teeth in private.●Eat rolls or bread by tearing off small bite size pieces and buttering only the piece you are preparing to eat. When ready for another piece, repeat the same process.●Engage in table conversation that is pleasant; avoid arguments and disagreements.●You should not leave the table during the meal except in an emergency. If you must go to the bathroom or if you suddenly become sick, simply excuse yourself. Later you can apologise to the host by saying that you didn’t feel well.●If you need something that you cannot reach easily, politely ask the person closest to the item you need to pass it to you. For example, “After you have used them yourself, would you please pass me the salt and pepper?”●If a piece of your cutlery falls onto the floor, pick it up if you can reach it and let the server know you need a clean one. If you cannot reach it, tell the server you droppeda piece of your cutlery and ask for a clean one.●If you or someone you are dining with is left-handed, it is best for the left-handed person to sit at the left end of the table or at the head of the table. This arrangement helps ensure that everyone has adequate elbow room to eat comfortably.●If food spills off your plate, you may pick it up with a piece of your cutlery and place it on the edge of your plate.4●Never spit a piece of bad food or tough gristle into your napkin. Remove the food from your mouth using the same utensil it went in with. Place the piece of food on the edge of your plate. If possible, cover it with some other food from your plate.●Do not use your napkin to wipe your nose. If you wipe your nose, don’t put the used tissues on the table.5Language Expansion（语言扩充）Making an invitationDo you feel like going to a Chinese restaurant with us?May we have the pleasure of inviting you to dinner tomorrow?Yes, that would be nice.Yes, with pleasure.Yes, that’s a terrific idea.I’m awfully sorry, but I’m busy then.I hope you won’t mind, but I’ve really got a huge amount to do. Can’t we make it another time?I’m terribly sorry. I’d really love to, but I cannot this time. Shall we make it another day?Proposing a toastHere’s a toast to your good health.Here’s to a prosperous business relationship.Let’s drink to our long-standing cooperation.Settling the billWaiter, please get my bill ready. Thanks.May I have the bill, waitress?May I have a look at the bill, please?Sure. Here you are.Let’s split the bill.6You’re my guest.Let me do the honours.Reserving or finding a table for dinnerHave you got a reservation?Yes, in/under the name of Paul Ford.I’d like to reserve a table for seven for tomorrow evening.What time would you like to have your table?Waiter, do you have a table for three right now?Yes, we do. Please come this way.Please follow me.Could you come this way, please?Do you have a table for two?I’m sorry, sir. Our restaurant is jam-packed now. There’ll be a wait of about 30 minutes. Would you like to wait?Is this table fine with you, madam?It’s all right. Thank you.Waitress, is this table taken?Sorry, it’s been taken.Good evening, could we have a table for two?I’m sorry, sir. The restaurant is rather full right now. Would you mind waiting for around 20 minutes?Would you mind sharing the table with others?7I’d prefer sitting alone.I’d like to sit in a quiet corner.Then would you please go upstairs?How many people are there in your party?Would you like to sit by the window?Explaining the menuWould you like me to explain the menu to you?Do you need any help with the menu?Waiter, could you explain what’s Three-Delicious-Ingredient Soup? It’s a soup, made with three kinds of sea food.Waitress, what’s this Squirrel Mandarin Fish?It’s mandarin fish specially cooked in the shape of a squirrel. Recommending food and drinkToday’s special is...We’ve got a set menu.Our... is very popular with customers.We have some very nice desserts.Taking ordersWhat will you have, sir?Are you ready to order now?Have you chosen what you’d like?What would you like to have?What would you like to drink?8We’d like some vegetables, please.May we have some rice, please?Would you like something to drink?Yes, could you bring us the wine list fi rst? Would you bring us two glasses of Whisky? Commenting on dishesWhat do you think of the food?It looks good/smells great/tastes delicious. Sichuan food is too spicy.Cantonese food is insipid to me.Dinner talksWould you like more to drink?No, thanks. I’m already a little tipsy. Excuse me, sir. May I take your plate away? Sure, go ahead.9Teaching Tips（教学步骤）Post-viewing●Divide the class into groups of three or four and have them choose the roles.●Ask Ss to role-play the situation according to the information given.●Ask Ss to use the expressions in Video 1 in their conversations.●Select a few groups to act out their conversations in class.●Give comments and suggestions for improvement.Post-viewing●Divide the class into groups of three and have them choose the roles.●Ask Ss to role-play the situation according to the provided information.●Remind Ss to employ the expressions in the video in their conversations.●Have some voluntary groups to role-play in class.●Give comments and suggestions for refinement.10Text Bank（扩展阅读）Dining EtiquetteTable manners play an important part in making a favourable impression. They are visible signals of the state of our manners and therefore are essential to professional success. Regardless of whether we are having lunch with a prospective employer or dinner with a business associate, our manners can speak volumes about us as professional people.Napkin UseThe meal begins when the host unfolds his or her napkin. This is your signal to do the same. Place your napkin on your lap, completely unfolded if it is a small luncheon napkin or in half, lengthwise, if it is a large dinner napkin. Typically, you want to put your napkin on your lap soon after sitting down at the table (but follow your host’s lead). The napkin remains on your lap throughout the entire meal and should be used to gently blot your mouth when needed. If you need to leave the table during the meal, place your napkin on your chair as a signal to your server that you will be returning. The host will signal the end of the meal by placing his or her napkin on the table. Once the meal is over, you too should place your napkin neatly on the table to the right of your dinner plate. (Do not refold your napkin, but don’t wad it up, either.)OrderingIf, after looking over the menu, there are items you are uncertain about, ask your server any questions you may have. Answering your questions is part of the server’s job. It is better to find out before you order whether a dish is prepared with somethingyou do not like or are allergic to than to spend the entire meal picking tentatively at11your food. The host will generally suggest that your order be taken first; his or her order will be taken last. Sometimes, however, the server will decide how the ordering will proceed. Often, women’s orders are taken before men’s. As a guest, you should not order one of the most expensive items on the menu or more than two courses unless your host indicates that it is all right. If the host says, “I‘’m going to try this delicious sounding cheesecake; why don’t you have a dessert too,”or “The prime rib is the specialty here; I think you’d enjoy it,”then it is all right to order that item if you would like it.Use of CutleryChoosing the correct cutlery from the variety in front of you is not as difficult as it may at first appear. Start with the knife, fork, or spoon that is farthest from your plate and work your way in, using one utensil for each course. The salad fork is on your outermost left, followed by your dinner fork. Your soup spoon is on your outermost right, followed by your salad knife and then dinner knife. Your dessert spoon and fork are above your plate or brought out with dessert. If you remember the rule to work from the outside in, you’ll be fine.There are two ways to use a knife and fork to cut and eat your food. They are the American style and the European or Continental style. Either style is considered appropriate. In the American style, one cuts the food by holding the knife in the right hand and the fork in the left hand with the fork tines piercing the food to secure it on the plate.Cut a few bite-size pieces of food, then lay your knife across the top edge of your12plate with the sharp edge of the blade facing in. Change your fork from your left to your right hand to eat, fork tines facing up. (If you are left-handed, keep your fork in your left hand, tines facing up.) The European or Continental style is the same as the American style in that you cut your meat by holding your knife in your right hand while securing your food with your fork in your left hand. The difference is your fork remains in your left hand, tines facing down, and the knife in your right hand. Simply eat the cut pieces of food by picking them up with your fork still in your left hand.When You Have FinishedDo not push your plate away from you when you have finished eating. Leave your plate where it is in the place setting. The common way to show that you have finished your meal is to lay your fork and knife diagonally across your plate. Place your knife and fork side by side, with the sharp side of the knife blade facing inward and the fork, tines up, to the left of the knife. The knife and fork should be placed as if they are pointing to the numbers 10 and 4 on a clock face. Make sure they are placed in such a way that they do not slide off the plate as it is being removed. Once you have used a piece of cutlery, never place it back on the table. Do not leave a used spoon in a cup, either; place it on the saucer. You can leave a soup spoon in a soup plate. Any unused cutlery is simply left on the table.Discussion:1. What should you do with the napkin during a meal?2. How do you order a meal?3. Do you know how to handle the cutlery during a meal?13补充教学资源Video 1Let’s go to dinner(Situation One: Mr. Hawk comes to the hotel to invite his business associates,Mr. White and his colleagues, to a dinner party.)Mr. Hawk: Good morning, Mr. White. How is your room?Mr. White: Very comfortable and quiet. We’re all very happy with the facilities and services here.Mr. Hawk: I’m glad to hear that. Now, I’m here just to tell you that we’ll be having a dinner party tomorrow evening. We’d like to invite you all to come.Mr. White: Oh, how nice of you! We’d be delighted to come.Mr. Hawk: Here’s the invitation.Mr. White: Thank you.Mr. Hawk: Then I’ll send somebody to pick you up from the hotel lobby at six tomorrow evening. Is that all right?Mr. White: Yes. That’s fine. Thank you.Mr. Hawk: See you then.Mr. White: See you.(Situation Two: Next evening, at the restaurant. Mr. White and his two colleagues enter the restaurant. Mr. Hawk sees them and greets them.)Mr. Hawk: Welcome, everybody! Mr. White, I’m glad you’ve come.Mr. White: It’s very kind of you to have invited us.Mr. Hawk: Please sit down. I hope the food we’ve ordered will be to your liking.Mr. White: Thank you very much for such a splendid dinner.(They sit down and begin to have dinner.)14Mr. Hawk: Please help yourself, everybody.Mr. White & his colleagues: Thank you. It certainly looks delicious.Mr. Hawk: Mr. White, you’ll be leaving soon. Has your trip to th is fair been fruitful?Mr. White: Yes, there’s a really wide range of goods on display and most prices are acceptable.Mr. Hawk: Have you found anything that particularly interests you?Mr. White: Yes, we’re interested in your items A6D and A6F. The design s are original. I’m sure they’ll be quite popular with young customers in our country.Mr. Hawk: Yes, you’re right. Items A6D and A6F are our latest designs. They’re also very popular with young consumers here. I’m sure they’ll sell well in your market, too.Mr. White: We hope so!Mr. Hawk: All right, gentlemen, may I propose a toast to our continued friendly cooperation?Mr. White: I couldn’t agree more. Cheers!(All are raising their glasses.)15Video 2Ordering dishes in a Chinese restaurant(Mr. Lin has just got two promising customers at a trade fair. After the fair, Mr. Lin takes these two customers to dinner in a Chinese restaurant. While Mr. Rashid is a Muslim, Mr. Hart is a vegetarian. Now they walk into a restaurant. The waitress greets them.)Waitress: Good evening, sirs. Welcome to our restaurant.Mr. Lin: Good evening.Waitress: Do you have a reservation?Mr. Lin: Yes, the name is Lin Qiang.Waitress: Let me see... Oh, yes, we’ve been expecting you, Mr. Lin. Please come this way.(She shows them to a table.)Waitress: Is this table all right?Mr. Lin: Oh, terrific! It’s by the window, and quiet too. It’s exactly what I want because we’ve got a lot to discuss. Thank you, miss.Waitress: Not at all. Please make yourselves comfortable. I’ll be back with the menus and the tea.(She returns with menus and the tea. She pours tea for them.)Mr. Rashid: Thanks.Waitress: Please excuse me for a while. I’ll be right back to take your order.(Lin and Rashid are reading the menus. After a while, the waitress returns.)Waitress: Are you ready to order now, sirs?Mr. Rashid: Sorry, we’re still looking at the menu.Mr. Lin: Waitress, you see, my guest Mr. Rashid is a Muslim, so he doesn’t eat pork, and Mr. Hart is a vegetarian. Could you recommend something for us?16Waitress: Certainly. How about fish for Mr. Rashid? Our Sweet and Sour Fish is very popular with our customers. You can see it here on the menu... (showing a picture on the menu to Mr. Rashid)Mr. Rashid: Er, ... It looks good.Waitress: It tastes good, too. Believe me!Mr. Rashid: Fine, I’ll take it, then.Waitress: OK, Sweet and Sour Fish.(The Waitress writes down on a small notebook.)Waitress: Anything else?Mr. Rashid: Some vegetables please, but I’d like to leave the choice to the other t wo gentlemen.Waitress: All right. Mr. Hart, do you care for bean curd?Mr. Hart: Oh, yes. It’s very nutritious.Waitress: Yes, and it’s delicious, too. Bean Curd en Casserole is one of our specialties. Would you like to try it?Mr. Hart: Good.Waitress: Bean Curd en Casserole.(The Waitress notes down the order again.)Waitress: As for vegetables, we’ve got a choice of mushrooms, Chinese cabbage, chestnuts, bamboo shoots, carrots, potatoes...Mr. Hart: I’d like to have mushrooms and bamboo shoots, please. By the way, please don’t go easy on garlic.Waitress: No problem. Mushrooms and bamboo shoots.(The Waitress notes down the order.)Waitress: And yourself, Mr. Lin?Mr. Lin: Sichuan Chicken Cube-lets (宫爆鸡丁), please.17Waitress: And what to follow?Mr. Lin: That’s it for now.Waitress: OK. Would you like something to drink?Mr. Lin: Mr. Rashid, Mr. Hart, what would you like to drink?Mr. Rashid: Orange juice please.Mr. Hart: The same here.Mr. Lin: OK, orange juice for three, please.Waitress: Very well, sir. You’ve ordered one Sweet and Sour Fish, one Bean Curd en Casserole, one Mushroom, one Bamboo Shoots, one Sichuan Chicken Cube-lets and three orange juices. Please wait a moment. I’ll bring them straight away.Mr. Lin: Thanks.18。
新视野商务英语1-5
NEW INSIGHTS into BUSINESS
Unit 1 COMPANY STRUCTURES
Objectives
When the learners finish learning this unit, they should be able to providing information on some companies structures collecting information on some companies structures. a basic understanding of a company structure as well as the responsibility corresponded to every position.
workforce
organization chart
managing director middle management
board of directors Senior management
Lead-in
Listen to seven people talking about their work and decided which department each one works for?
Unit 2 RECRUITMENT
Objectives
When the learners finish learning this unit, they should be able to providing information on recruitment. collecting information on recruitment. learn to read the advertisement. practise writing CVs and letters of application.
新视野商务英语课程教学大纲
新视野商务英语课程教学大纲（216学时）《新视野商务英语》教学大纲一、课程名称：新视野商务英语二、课程类别：专业必修课三、教学时数：每周4课时，共216课时四、学分：4五、开课时间：第2.3.4学期六、开课专业：商务英语专业七、课程性质和任务商务英语是高等职业学校商务英语专业的主干专业课程。
它的任务是培养学生学习商务英语的兴趣和国际商务沟通能力，了解经贸英语知识，并提高听、说、读、写、译方面的基本能力，基本掌握国际贸易主要术语和必要的商务知识，熟悉经贸业务流程，还能掌握商务基本礼仪、经济、贸易等方面的基础理论；能够胜任用英语进行对外经贸活动方面的工作，使之成为21世纪复合型、国际型商务人才八、教学内容教学内容与商务活动紧密相连，侧重介绍与商务活动及日常业务相关的语言及语言技巧的运用。
培养学生在各种商务活动及日常业务中英语语言的实际应用能力。
这门课程还具有延伸性，与其他的商务英语专业课程（如国际商法、商务写作、外贸函电、外贸进出口实务等）的教学互相渗透，互相促进，互相支撑。
九.课程教学目标在基础英语教学的基础上，巩固、扩大学生的语法、词汇等语言知识，侧重介绍与商务活动及日常业务相关的语言及语言技巧的运用。
学习一般商务知识，通过听、说、读、写等基本技能的综合训练，培养学生的国际商务沟通能力，信息获取、整合及应用能力。
通过商务基本技能的训练，使学生掌握一定的实务操作能力,真正能够运用商务英语知识。
新视野商务英语各单元的主要部分学生用书的每一单元包括如下几个部分关键词汇每单元开头有一篇短文，向学生介绍本单元主题，并提供谈论这一主题将用到的关键词汇。
用黑体标出的关键词汇或者其后紧跟单词定义，或者学生可通过上下文推断出它的定义。
引导这一部分的目的在于激发学生对每个单元主题的兴趣，以及对主题的意识，帮助学生在开始学习一个单元之前就先把相关的词汇、主题信息和个人经历从记忆中调动出来，同时教师也可以此判定学生对主题的把握程度。
sunny新视野商务英语unit5 business travel
Going through customs
People who haven’t got anything to declare, please go through the Green Lane. Your personal belongings are dutyfree. Open your suitcase, please. I’m not so sure whether my camera needs to be declared or not. How much duty should I pay on these cigarettes?
Go through security check
show ticket, passport wait in the and boarding pass departure lounge
In-flight free drinks
boarding the airplane
Watch an in-flight movie
Hale Waihona Puke business class
economy class
plete these sentences, using the nouns from the box.
bill reservation booking fax call luggage
At the ticket office 1. I need to change my ………….? 2. Is there a direct …………..? At the check-in desk 3. Can I take this as hand………….? 4. Can I have an aisle ………………?
新视野商务英语unit4 troubleshooting
Business English
Warm-up 3
What are some common types of problems?
1、What kind of problems are there in a company ? 、 2、What does SWOT stands for ? 、 3、Can you tell me What SWOT analysis is? 、
Language Focus: should/ought to
Clauses of purpose
Listening :project management and troubleshooting
Business English
Objectives
When finish learning this unit, you should be able to • Collect information on troubleshooting • Deal with various problems in doing business or solving the problems on business
Listening money time 1. Business is competitive in terms of ______ and _______. cost waste 2. Problems can ______ money and _____ time. 3. At the beginning of a project often people don’t Plan effectively ________________. 4. Planning helps to make sure that everybody Understand his or her role ______________________. 5. In a project everybody should make sure that they ask the right questions ___________________ and anticipate problems. 6. It is important that a project team communicates well. ________ democratic 7. You should try to have a ___________ spirit in a project. realistic 8. In order to avoid problems you should be ________ about the number of people working on the project, the size ______ and the _______ of the project. cost Create problems 9. When you put pressure on a project you_____________.
【5A】新视野商务英语综合教程第二单元
首席执行官 首席财务官 销售总监 人事经理 公关经理 总会计师
Setting Starting Point Text Understanding the Text
Activity 1 Dealing with Language Activity 2 Focusing On Grammar
Setting: The HR Department is offering job orientation to the new employees. On the firstday, the employees get to learn about different types of company structure.
Task 2 The following are some common positions in most companies. Put them into Chinese.
1. CEO (Chief Executive Officer) 2. CFO (Chief Finance Officer) 3. Sales Director 4. Personnel Manager 5. Public Relations Manager 6. Chief Accountant
【5A】新视野商务英语综合教程 第二单元全套教案
Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
新视野商务英语视听说(第二版)(上)教案
.tenretni morf noitamrofni hcraes : gnitirW
krowemoH
01
enoemos rof gniksa flesruoy gnicudortni
enohp eht gnirewsna llac fo sepyt
senohpoediv evah t’nod llits ew rebmemer .01
detcennoc eb ot ksA
ot elba eb dluohs stneduts ,nossel siht gnitelpmoc retfA sevitcejbo gnihcaeT 3 tinU
enohp eht rewsnA
enohp eht nO
nac uoy ,dedeen fi . ti fo seitilibisnopser eht ebircsed dna boj laedi ruoy enigami
gnidulcni ,weivretni na htiw laed ot woh wonk dluohs stneduts ,nossel siht gnitelpmoc retfA evitcejbo gnihcaeT 1 tinU
weivretni na rof eraperp ot woh --
tluser eht teg ot kcab llac a egnarrA
boj eht fo stnemeriuqer eht rof tif uoy ekam slliks dna snoitacifilauQ ynapmoc eht dna boj eht fo sliateD boj tsal gnivael rof snosaeR ssucsid ot elba eb lliw uoY snoitseuq detaler noitisoP ecneirepxe krow ruoY noitacude ruoY
新视野商务英语综合教程1_U2电子教案
教案课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程1（第二版）》_Unit 2 Company StructureUnit Overview (单元概览)By studying this unit, students are expected to:●Learn the common types of company structure;●D escribe a company’s structure;●Know how to write an e-mail to introduce a new colleague.Lead-in (主题导入)●Write the word “function” on the board and ask the students how they understandit.●Divide the students into six groups, each discussing the function of one particulardepartment.●Ask each group to give their report on their discussion. Encourage other groups tomake comments.Reading A (精读课文)Task 1●Ask the students to search for related information before class.●In class, ask the students to work in pairs and share their findings.●Invite some volunteers to report their findings in class. Write down the factors asthey report on the board. A class discussion could generate some interestingideas.Task 2●Pre-teach the words in the task which might be difficult for your students.●Ask the students to read through the text and do the task individually.●Check the answers and ask the students to locate the supporting information inthe text.Task 3●Ask the students to answer the questions with the books closed.●Ask the students to read the text again to check their answers.Activity 1●Ask the students to make a list of the advantages and disadvantages of each typeof structure.●Ask the students to share their opinions in pairs and summarize the features ofeach type of structure.●Encourage the students to summarize with their own words. Try to avoidrepeating or reciting sentences from the text.●Choose several pairs to present their ideas to the class.Activity 2●Divide the students into small groups. Each group is to focus on one particularcompany.●Ask the students to divide the online-searching work among group members, forexample:Student A: a brief introduction of the company;Student B and C: structure of the company and its features;Student D and E: factors that may affect the company’s choice of structure.●Ask each group to prepare the introduction by putting together the information.Each group member should have a role in the introduction.PPT or handouts are preferred for the introduction.Focusing on Grammar●动词后缀●被动语态叙述客观事实Reading B (泛读课文)Listening (听力练习)Task 1●Introduce this task by asking the students what they know about theresponsibilities of the departments in the right column. Some of them have been discussed in Lead-in. This pre-listening exercise helps the students predict the information they will hear.●Make sure that the students can pronounce the names properly.●Ask the students to listen to the recording and try to do the match work.●In the second listening, ask the students to write down the keywords describingthe duties of different departments, e.g. recruiting, training, money, payment, cost analysis, etc.●Check the answers with the class. Ask the students to describe the duties of thefive persons in one or two sentences by referring to their notes.●Ask the students to do oral exercises in pairs in a question-and-answer format. Task 2●Give the students some time to read the chart. They can predict some answersbased on the information they’ve got from previous sections.●Pre-teach some words, e.g. welfare, recruitment, compensation, if necessary.●Play the recording a few times so that the students can get enough information tofill in the blanks. They can discuss and work in pairs.●Draw the students’ attention to the phrases describing the duties and the reportingstructure in the recording, e.g. be in charge of, report to, be responsible for, deal with, etc.●Divide the students into several groups. Ask each group to make a list of themembers of the Class Committee and then describe their duties accordingly by using the phrases they’ve learned.●Encourage the students to summarize the information and make it into a shortpresentation.Task 3●Review the features of a divisional structure with the class before they listen.●Ask the students questions like “Can you list the brands in Household Care Unit?To whom will the new employee report?” This makes their listening more focus-based.●Play the recording twice and ask the students to do the task.Communication Project (商务沟通)●Ask each group to choose one member as the note taker.●Ask the students to exchange ideas within the group and ask the note taker towrite down the ideas of the group members.●Invite two or three note takers to report the results of Step 2.●Each group should draw a chart to illustrate the strength of P&G’s structure.●Ask several groups to show their chart and make an introduction to P&Gstructure.●Note that the students can choose some other companies for introduction insteadof P&G.Writing (商务写作)●Ask the students to read Task 1 and discuss how to arrange the contents in an e-mail.●Ask the students to read Task 2 and discuss in pairs how to put the information inTask 1 in the blanks.Moral Reflections (补充教学资源)Unit Overview不以规矩，不能成方圆。
新视野商务英语视听说教案
新视野商务英语视听说教案
课程名称：新视野商务英语视听说
课程目标：本课程旨在提高学生的商务英语听说能力，了解国际商务环境，掌握基本的商务沟通技巧。
课程安排：
一、导论（1课时）
1. 介绍课程目标、内容和安排
2. 商务英语基础知识简介
二、商务英语听说基础（4课时）
1. 听力训练：商务英语常用表达、商务场合对话理解
2. 口语训练：模仿与角色扮演，练习商务场合常用表达
三、国际商务环境（6课时）
1. 国际贸易基础知识
2. 跨国公司运营与管理
3. 国际商务礼仪与习俗
4. 文化差异与跨文化沟通
四、商务沟通技巧（6课时）
1. 商务谈判技巧与策略
2. 商务演讲技巧与演示文稿制作
3. 书面沟通技巧：商务邮件、报告撰写
4. 客户沟通与服务技巧
五、实践环节（2课时）
1. 模拟商务场景，分组进行角色扮演与模拟谈判等实践操作
2. 总结与反思，根据实践环节的表现进行评估与反馈
教学方法：采用多媒体教学，结合视频、音频、图片等资料，通过讲解、示范、小组讨论、角色扮演等多种方式进行教学。
同时，鼓励学生自主学习，利用网络资源进行拓展学习。
教学资源：课程教材、多媒体课件、商务英语视频材料、在线学习资源等。
评估方式：本课程采用综合评估方式，包括平时成绩和期末考试成绩两部分。
平时成绩包括课堂参与度、小组讨论表现、角色扮演表现等；期末考试成绩包括听力、口语和阅读理解等部分的测试。
新视野商务英语视听说上教案
新视野商务英语视听说（上）授课教师：李殿文Unit 1 Job interviewTeaching objectiveAfter completing this lesson, students should know how to deal with an interview, including-- how to prepare for an interview-- the interview procedure-- how to answer questions about personal details,education and work experiencehow to deal with inappropriate questions by the interviewer.Business profileGeneral conduct during an interviewOpening :establishing a friendly atmosphereIntroduce yourselfTalk about weather, traffic ,etc.Talk about yourself as a personDuring :exchanging informationGeneral questionsBe prepared to talk aboutYour personal detailsYour educationYour work experiencePosition related questionsYou will be able to discussReasons for leaving last jobDetails of the job and the companyQualifications and skills make you fit for the requirements of the job Short-term goals and long term goalsClosing : leaving a lasting impressionAsk 1 or 2 questions based on your pre-interview researchArrange a call back to get the resultThank the interviewerSay you enjoyed the interviewTypes of job interviewTelephone screening interviewIn-person screening interviewSelection interviewWork sample interviewPeer group interviewGroup interviewLuncheon interviewStress interviewVideoconference interviewTeaching planPart 1 warm-upOrganizational structure of the companyName of the interviewerDivision/departments that interest youProducts/servicesTraining programsSize of the company-number of employees and turnover How long they have been in businessTypes of clientsGrowth in the past and future potentialJob description and job titleAppearanceDress conservatively: smart, clean and formalDo have clean, neatly styled hairDo have clean hands and trimmed nailsDo carry a portfolio or briefcase with extra copies of your resume Do bring a clean notepad and pen that worksDo wear shoes you can walk easily inDon’t wear torn, soiled, wrinkled clothingDon’t dress casuallyAppearanceDon’t wear a lot of jewelry (men should avoid earrings)Don’t wear a lot of cologne or perfumeDon’t wear sports shoesDon’t eat spicy, offensive smelling foods before the interview Don’t wear sexy clothingDon’t wear cutesy ties (flashing Micke y mouse)Don’t chew gum or smokeDon’t wear a mini-skirtDon’t wear heavy make-upPart 2 Listening practiceTask I and task 2Listen--- finish – readPart 3 language focus AOpeningDuringPersonal questionsEducationWork experienceFollowing-up practiceListen and readPart 4 Video 1 Watch –finish –role play Part 5 language focus BPosition related questions Qualifications and skillsJob fitClosingFollowing-up practicePart 6 Video 2 watch and fillhomeworkDialogue :interviewpg. 12 MP3Unit 2 jobs and responsibilities Teaching objectivesAfter completing this lesson, students should be able to--- describe jobs and responsibilities--- describe their position and responsibilities in a company --- describe a company’s organization--- express likes and dislikes about jobsBusiness profileWant to know about jobs and responsibilities in a company?Senior sales managerFinancial controllerHuman resources managerLogistics managerAccount managerPurchaser/buyerLanguage expansionsJobsResponsibilitiesPositions and the departmentsWorking hours and routinesInterpersonal relationshipCompensationPromotionJob satisfactionTeaching planPart 1 warm upWaiter farmer carpenter photographer electricianChef/cook typist policeman doctor singerPart 2I’m a manager in the human resources departmentWhich company do you work for?I’m mainly in charge of recruitment, that is, the selection, training and development of employeesI haven’t seen for you yearsWhat do you do nowWhat are you working onF T F F F TPart 31.card 1 company: Beijing sanmei factory name: alice wang title:manager of human resources2.card 2 company bill hayes title general manager companybeautify cosmetic corporationpart 41.caroline Clinton--- financial accounts2.lucy white--- data processing3.ada black—management accountspart 5chef editor magazine manage feedbackdefinite flexible office regularC A F E B G DSelf-employed entrepreneurBuyer line supervisorAdvertising executivePublic relations managerHomeworkWriting : imagine your ideal job and describe the responsibilities of it . if needed, you can search information from internet.Unit 3 On the phoneTeaching objectivesAfter completing this lesson, students should be able toAnswer the phoneAsk to be connectedConnect a callerLeave messagesDeal with problems b telephoneBusiness profileThe big 31.be prepared2.don’t give up3.try not to put people on the spotbefore you pick up a phone1.review written material first2.make a list of questions for each encounter3.be clear about what information you need4.establish a system for yourself5.create a notebook or other organizer6.psych yourself to make the call7.make calls when you’re at your best making your calls1.be aware of the pitch of your voice2.be modest3.establish a relationship4.avoid yes or no question5.be empathetic6.make the personal feel like your mentor7.find out his /her schedule8.be polite9.always get the name of the person10.remember we still don’t have videophonestypes of callanswering the phoneintroducing yourselfasking for someoneputting someone on holdthe person wanted is not availabletaking a messageringing offproblemsreasons for callingrequestingteaching planpart 1 warm-upadvance documents schedule distraction pretend interrupting clearly argue polite lengthy misunderstood hearPart 2 listening practiceB E G F D A CSimon Weller is calling from Singapore He has just left for a workshopHalf an hour laterPart 3Part 4F T F TT FPart 51. 875-93682. 305-636-84303. 5312/A124. Bartholomew5. holt &frier6. dinerPart 6A C C CB CHOMEWORKMake a telephone call and telephone messageUnit 4 At a meetingTeaching objectivesAfter completing this lesson, students should be able toUnderstand and use vocabulary related to meetingsIdentify and understand basic aspects of planning a meeting Effectively use communication skills toChair a meetingAsk for and giving opinionsAgree the disagree with an ideaMake suggestionBusiness profileSample board of directors meeting agendaName of agency board meeting agendaMonth day yearLocationPlanned starting time to ending timeSample of minutes of a management meeting Name of organizationMeeting mintues: month day yearTime and locationPresent:ProceedingUseful expressionInterruptingGiving opinionCommenting on other opinionsAgreeing with other opinionsDisagreeing with other opinionsClarifyingRequesting informationAsking for repetitionAsking for clarificationAsking for verificationAsking for contributions of other participantsCorrecting informationKeeping the meeting on timeTeaching planPart 1 work in pairsPart 2List agenda minutes decision collect topic write arrange invite Before a meeting 2 6 8 9During a meeting 4 5 7After a meeting 1 3Purpose argue written agenda chairperson late waitingToo much dealt with decision take notes discussionT T F F TPart 3Conversation 1. eConversation 2 cConversation 3 aConversation 4 bConversation 5 fConversation 6 hPart 4Sharp august should not GregoryPart 5B BHomework1. a laundry2.print and photo service3.translation and interpretation service4. a bookstoreUnit 5 Business TravelTeaching objectivesAfter completing this lesson, student should be able to;---understand and use basic travel-related vocabulary---understand procedures related to checking-in, clearing customs and checks at the airport---effectively use communication skills to:Enquire about flightsReserve airplane ticketEnquire about facilities and services in a hotelBook a hotel roomRequest services in a hotelBusiness profileMaking enquiries about flights, luggage, and check-in times Booking airline ticketsChecking in at the airportGoing through customsMaking a reservation in a hotelChecking in at a hotelChecking outTeaching planPart 1a f g j ebc od hpart 2g a e b d f h I j l n r q p o k cin a taxi at a hotel on an airplane at customs in a booking office reserve a room check for rather fullticket and passport boarding passport tagsroom service plain blackdeclare subject to belongingscheck out comes to receiptpart 3seats c and d row 12two20 kilos gate 7 nowPart 4F t f f f f t tPart 5From January 15th to 18thNo there isn’tBy credit cardHe is booking a small conference roomHe is asking for a wake-up call for tomorrow morningApproximately 8 hoursThe price for a single room with garden view is us 150, and that for a similar room with rear view 125HomeworkUnit 6 company presentationsTeaching objectivesAfter completing this lesson, students should be able toUnderstand and use basic vocabulary for introductions and presentations Identify the structure of a company presentationEffectively use communication skills toTalk about a company profileAnswer general questions about a companyGive a brief self-introductionGive a short business presentationBusiness profileOrganization of the informationDelivery of the informationUse of languageAudienceParticipationTypes of companyCompany corporationFirmEnterpriseTownship enterpriseState-own enterprisePrivately-owned enterpriseWholly owned foreign enterpriseForeign capital enterpriseSino-foreign joint ventureMultinational corporationGroup corporationLimited corporationParent companySubsidiary affiliate companyPartnershipShare holding companyListed quoted companyCooperationIndustrial corporationConsulting corporationTeaching planPart one warm-upPart 2Products leading global first connecting London carAddress audience PR department information china 2 5 minutes Largest first china 1977 california42000 11 billion 1989Part 3Internal presentation A D F G I LExternal presentation B C E H J KPart 4A c d e f gPart 5COpenHomeworkUnit 7 product presentationsTeaching objectivesAfter completing this lesson, students should be able toUnderstand and use basic vocabulary to describe products and make presentationsIdentify the structure of a product presentationsEffectively use communication skills toDescribe a productCompare the features of productsAsk for information about productsMake a short presentationBusiness profileCreating a product objectiveDifferent depending upon the target audience and the presentation should be adjusted accordingly.An important part of selling a product to prospective customers.Points to considerObjectiveTarget audienceTarget presenterOutlineIntroductionPositioningProduct descriptionExamples successClosing argumentWhen you are the presenterPractice your presentationOther helpful hintsUse gesturesUse an expressive voiceAlways standsUse highlights or color or chartsUse controversyUse metaphors to help with visualizationLanguage expansionGiving general information about a product Describing the quality and performance Describing the styleDescribing the craftsmanship and workmanshipTeaching planPart 1 warm-upPart 2 listening practiceMegabyte ounce pound kilogram inchCentimeter hour year month footLower better more good longer shorterPart 3B414 small black design easy 12 48 5Part 5C b cHomeworkUnit 8 receiving visitorsTeaching objectivesAfter completing this lesson, students should be able toUnderstand the procedures when receiving business visitors Effectively use communication skills toReceive business visitors who have an appointmentReceive business visitors who do not have an appointmentMeet visitors at the airportParticipate in small talk about travel ,weather or accommodationBusiness profileReceptionistThe workMost organizations employ receptionists. For example hotels, factories, hospitals, school. Etc.Skills and interestsBe outgoing and confidentHave a smart appearanceHave good communication skillsBe able to stay calm under the pressureBe courteous, but firmBe efficient and well organizedBe able to work on your ownHave basic computer skillsBe able to use office equipmentBe interested in the work of the organizationLanguage expansionReceiving visitors at the officeAsking for names identification of the visitorsAsking the purpose of the visitAsking the visitor to waitAsking the visitor for informationGiving the visitor informationApologizing for having kept the visitor waitingExpressing regret then someone is not present Meeting guests at the airportTaking guests to their hotelSmall talk topicSeeing offTeaching planPart 1 openPart 2C f a I b h d e j gA BCE BD AC CD BDF F F T F TPart 3Make an appointment in the middle ofBy name in touch withMake suggestions out of the questionE G A C L D HK J B M I/N F N/IPart 4F T F T T TPart 5F F F F FF T F T FHomeworkUnit 9 business dinnerTeaching objectivesAfter completing this lesson, students should be able to Understand and use basic dinner-related vocabularyEffectively use some communication skills toInvite business associates to dinnerOrder western foodOrder Chinese foodComment on foodPropose a toast during a dinnerBusiness profileBasic table mannersManners in every country are different. What is polite in China may not be polite in the United States. These basic rules will help you enjoy western food with your American friends.Always put the napkin on your lap first. Before you leave the table, fold your napkin and put it beside your plate.As the meal is served, use the silverware farthest from the plate first. When eating something in a bowl, do not leave the spoon in the bowl. Put it on the plate beneath the bowl. Soup, as well as all American food is eaten quietly. Do not slurp the soup. The soup spoon is used by moving the spoon away from you. Do not over fill the spoon. The bowl may be tipped slightly away from you to allow the last bit of soup to be collected on the spoon. Do not pick the bowl up to hold it closer to your mouth. When you have finished your meal, place your knife and fork side by side on the plate. This signals that you have finished eating.Wait until everyone has been served to begin eating. Everyone begins to eat at the same time. The host or hostess may invite you to start eating before everyone is served. Some foods may be cold if you are required to wait until everyone is served. If invited to begin before others are served, wait until three or four people have been served before starting to eat.While eating, remember not to talk with your mouth full of food.During the meal, the host or hostess will offer you a second helping of food. Sometimes they will ask you to help yourself. When they offer you food, give a direct answer. If you refuse the first time, they might not ask you again.At the table, ask others to pass you dishes that are out of your reach. Good phrases to know are: “Please pass the ____” or “Could you hand me the ____, please?” If asked to pass the sal t to someone, you should pass both the salt and pepper which are placed on the table together. Hand the salt and pepper to the person seated next to you. Do not reach over the person next to you to pass anything to others.Sit up straight at the table. Bring the food up to your mouth. Do not lean down to your plate.Cut large pieces of meat, potatoes and vegetables into bite size pieces. Eat the pieces one at a time.When eating spaghetti, wind the noodles up on your fork. You may use your spoon to assist in winding the noodle on your fork. The spaghetti on your fork should be eaten in one bite. It is very impolite to eat half your noodles andallow the other half to fall back on your plate.Some foods may be eaten with your fingers. If you are not sure if it is proper to eat something by picking it up with your fingers watch what others do before doing so yourself. Examples of foods which can be eaten with your fingers include: bacon which has been cooked until it is very crisp; bread should be broken rather than cut with a knife; cookies; sandwiches; and small fruits and berries on the stem. Most fast foods are intended to be eaten with your fingers.Do not lean on your arm or elbow while eating. You may rest your hand and wrist on the edge of the table.In America, people do not use toothpicks at the table.Some of the rules mentioned here may be somewhat relaxed in informal settings.The best way to learn good manners is to watch others. Observe the way your western friends eat. This is the best way to avoid making mistakes when you are unsure of what to doLanguage expansionMaking an invitationProposing a toastSetting the billReserving or finding a table for dinnerExplaining the menuRecommending food and drinkTaking ordersCommenting on dishesDinner talksTeaching planPart 1White radish celery garlic potato cabbage capsicumTomato cauliflower broccoliPart 2B e f a d cPart 3B d h e a c g fPart 4T f f t fT f f f f homeworkUnit 10 company performanceTeaching objectivesAfter completing this lesson , students should be able toUnderstanding and use basic vocabulary to describe company results and graphsIdentify the speed and degree of changes in business graphsEffectively use communication skills toDescribe company performanceDescribe graphs and trendsBusiness profilewant to know about company performanceannual reportdescriptionformat of annual reportschairman statementbalance sheetswhat is a balance sheet used forAn Annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. Most jurisdictions require companies to prepare and disclose annual reports, and many require the annual report to befiled at the company's registry. Companies listed on a stock exchange are also required to report at more frequent intervals (depending upon the rules of the stock exchange involved).Typically annual reports will include:Chairman's reportCEO's reportAuditor's report on corporate governanceMission statementCorporate governance statement of complianceStatement of directors' responsibilitiesInvitation to the company's AGMas well as financial statements including:Auditor's report on the financial statementsBalance sheetStatement of retained earningsIncome statementCash flow statementNotes to the financial statementsAccounting policiesOther information deemed relevant to stakeholders may be included, such as a report on operations for manufacturing firms or corporate social responsibility reports for companies with environmentally- or socially-sensitiveoperations. In the case of larger companies, it is usually a sleek, colorful, high gloss publication.Teaching planPart 1Bar chart line graph pie chart area chartPart 2C a e d bBPart 32004second more than 37% price2005more increased 48 millionpart 4c d a f b ehomework。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
教案首页周次： X 日期：课时序： X授课教师：Unit 1 A Factory Tour (I)Ⅰ.Teaching OrganizationⅡ.Warm- up◆Work in pairs. What would you do and say when you receive a factoryvisitor and future business partner? How do you attract his or her attention?Ⅲ.Listening PracticeTask 1 Listen to the dialogues and check your answers.Step 1. Language pointsbother 打搅have a break 休息Step 2.Play the audio and check your answers(1) I hope the noise isn’t bothering you?It’s no bother!(2) Why don’t we start at the workshop?Sure. I’ll follow you.(3) What did you think of our factory?Very big and modern.(4) What’s your overall impression?I’m very favourably impressed.(5) How big is your factory?The multiplex of 9 buildings totals 767,708 square feet of floor area.(6) What is your market share?45%(7) How many workers are there in your factory?At present, there are 2,000 workers at the plant.(8) Well, shall we have a break? You must be tired, having seen allof our plants all at once.Not really. But there is a lot to take in. let’s have a break!(9) Are all the products available now?Of course. We have good stock levels.(10) Is there anything else you’d like to see?I’d like to visit your research department.Step 3. Oral practice (Imitate and model)Step 4. Evaluate the students’ performanceTask 2: Presentation Listening1) The Boeing Company is one of the most famous aerospace companies inthe world. A tour of Boeing Factory will therefore be of great interest to every airline company and airplane fan. Listen to the introduction and fill in each blank.Step 1. Language pointsNew Words and Expressions：aerospace: 航天和航天（器制造）的military 军用的flight 飞行aircraft飞行器jetliner 喷气客机helicopter 直升飞机showcase 展示missile 导弹Step 2. Play the audio and fill in each blank.Boeing is one of the world’s leading aerospace companies, with its heritage mirroring the history of flight. It is the largest manufacturer of commercial jetliners, satellites and space flight and launch services. The Boeing Everett Factory Tours are conducted to showcase the Boeing and Everett production lines, featuring the 747, 767, 777 and 787. On the production line, visitors will see airplanes in various stages of manufacture. Afterwards, they will also be able to watch a flight test. As Boeing is also a leading producer of military aircraft, helicopters, space vehicles, and missiles, visitors will also have a chance to see advanced fighter planes such as the F-15 andF/A-18. On the tour, visitors will tour the largest building by volume (472,000,000 cubic feet) in the world.During this tour, we believe visitors from every region of the globe will realize that they have witnessed the work of the number one aerospace leader in the world: Boeing Everett.2) Listen to the conversation between a visitor and a receptionist in the reception room. Then decide if the following statements are true or false.F (1) The plant was set up in the late 1960s.F (2) The newest products are listed on page 30.F(3) The visitor prefers knowing the production conditions by watching the video tape.T (4) The receptionist is happy to arrange a factory tour for the visitor.F (5) The factory tour will be made the day after tomorrow.Step 3. Oral practice (Imitate and model)Showing visitors around a factoryI’ll show you around and explain the process.I’ll guide you through the factory and give you a demonstration of our most recent models.I’ll take you around the factory and give you an idea of how our machines operate.That’ll be helpful.That’ll be very interesting.We’d like that very much.Talking about the size of a factoryHow many square meters does this warehouse cover? How large is the machine shop?How large is the plant?It covers an area of 75,000 square meters.Its total area is 4 square kilometers.Talking about the history of a factoryWhen was the plant set up?When did you start the operations?How long has your factory been established?The plant was set up in the early 1970s.We’ve been operating for about ten years.Step 4. Evaluate the students’ performanceⅣ. Follow-up Practice1. You will hear a dialogue between Thomas and Richard when they havea factory tour. Listen to the dialogue and choose the correct answer to each question.Step1 Language pointsconfirm 确认according to 根据semi-finished product半成品final product 成品Step 2 Play the audio and choose the correct answers.(1) Where will they visit?Key: C The production(2) How long does the factory tour last?Key: B An hour(3) What do they have to wear during the tour?Key: C A helmet(4) How is the assembly line worked?Key: A Half-automated(5) How many checks do all products?Key: A 32. Listen again and answer the following questions.Key: (1) Q: What will be the output in November?A: 6,000 units.(2) Q: What’s the usual percentage of rejects?A: Only 1%.(3) Q: How do they control the quality of the products?A: First, they will confirm the quality of each part according to the regulations at every point in the process.Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final production.Lastly, they send some products to the public quality-control centre for checking.Ⅴ. Consolidation1. Summary the expressions about showing visitors around a factory, talking about the size of a factory, and talking about the history of a factory.2. Problem-solvingⅥ.Assignment1. To grasp the language points;2. To do the listening practice more教案首页周次： X 日期：课时序： X授课教师：Unit 1 A Factory Tour (II)Ⅰ.Teaching OrganizationⅡ.Warm- upⅢ.Video 1Ford Rouge Factory Tour1. Pre-viewingStep 1. New words and Expressionscore 核心historic 历史性的affiliated附属的footage 电影胶片meeting 汇合处triumph 成功virtual 虚拟的 soybean 大豆elevated walkway 高架行人道conversion 转化Step 2. Discuss the following questions.(1)What logos are these?(2)Do you often see these logos?(3)Do you know which company they belong to?2. ViewingStep 1. Watch the video and fill in the blanks.Step 2. Watch the video again and find out how long each part of the factory tour will last.3. Post-viewingWork in pairs. Discuss the following questions.(1)What will you see in the Historic Driving Tour?Famous landmarks and behind the scenes of the massive manufacturing complex.(2)What will you learn in the Rare Historic Footage Viewing?The triumphs and tragedies surrounding the Rouge.(3)What will you experience in the Virtual Reality Experience?A 360-degree look at how automobiles are made.(4)What will you see in the Assembly Plant Walking Tour?The new, lean and flexible manufacturing plant where the new Ford F-150s are assembled.Ⅳ. Follow-up Practice1. Listen to the dialogue and choose the correct answer to each question.Key: (1) C(2)B(3)C(4)C(5)B2. Work in pairs.Listen to the dialogue again and try to retell the story to your partner.Sample answer:Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory.Ⅴ. Video 2Victory Instant Noodle Factory Tour1. Pre-viewingStep1. New Words and Expressionsinstant(食品)速溶的，方便的roller 滚筒flour 面粉strand 一般silo筒仓pre-steaming 顶蒸knead揉（面）成团gelatinize 使胶质化dough 生面团digestion 消化Step 2. Work in pairs. Nowadays instant foods are more and more popular. They have become part of our daily consumption. The following are some examples of instant food. Could you give mare examples? Do you like instant food? Please list you reasons.instant coffee 速溶咖啡instant noodle 方便面instant jelly 即食凉粉instant milk powder 速溶奶粉 instant snack 快餐instant tea 速溶茶Reasons for likes or dislikes of instant food:●Yes. I like instant food because it is convenient and cheap. Instant food can help me not only to save a lot of time when I’m busy, but also to save a lot of money when I travel by train where the food is terribly expensive. In short, speed, convenience and low price are the reasons I choose instant food.●No. I don’t like instant food because it is bad for health. Many magazines tell us that how damaging fast food is to the body. For example, we will become fat yet lack basic nutrition if we eat too much instant food.2.ViewingStep1. Watch the video. Note down the different stages of the instant noodle producing process.Keys: (1)d(2)g(3)e(4)a(5) hc(6) h(7) b(8) fStep2.Watch the video again, and fill in the blanks.Keys: (1)history(2)first(3)consumed(4)manufacturing(5) secrets3. Post-viewingWork in pairs. Read your factory tour profile and prepare a two-minute dialogue with your partner.Sample answer:A: could I visit your factory some time?B: Of course you can. I can set up a tour next week.A: I’m free next Monday.B: OK. I’ll wait for you in front of the factory gate at 9a.m. is the time suitable for you?A: Yeah. I’d like to see the production shop and the new technology development centre. Could I?B: Sure you can visit them.A: I’d also like to meet your General Manager.B: No problem, I’ll arrange it.A: Thank you very much.B: It’s my pleasure.VI. Consolidation◆Oral Practice.(Imitate and model)Asking about productionIs the production line fully automated?Is the assembly line computer-controlled?Is production mechanized?Well, only half-automated.Well, not fully computer-controlled.Yes, it’s fully mechanized.Talking about quality controlHow do you control quality?How do your quality control systems work?What king of quality control do you operate?All products have to go through three checks during the manufacturing process.There are a total of five checks during the production process.All products will be thoroughly inspected before they go into the market.Talking about impressions following a tour of a factoryIt has given me a good idea of your product range.It has given me thorough understanding of your products.It has helped me to form a picture of your production process. I’m glade it was useful.I’m pleased you found it helpful.VII. Assignment1. To grasp the language points;2. To do the listening practice more2011-3-13Unit2 Trade Fair (I)教案首页授课教师：Unit2 Trade Fair (I)Ⅰ.Teaching OrganizationⅡ.Warm- up◆Work in pairs. Discuss the following questions.(1) What is the most frequent reason for visiting trade fairs?(2) What benefits are there in attending trade fairs?(3) What will you do when you visit trade fairs?Ⅲ.Listening PracticeTask 1 Listen to the presentation and check your answers.Step 1 Language pointsexhibition hall展览大厅be suitable for合适Step 2.Play the audio and check your answers: Listen to the presentation and decide if the following statements are true (T) or false (F).The Guangdong Modern International Exhibition Centre was founded in December 2000,in a landscaped area of 330,000 square metres．Currently，there are 4 separate exhibition halls providing 150,000 square metres of indoor exhibition space which is capable of holding 5,500 international standard trade booths．The Conference Centre is able to provide 11 conference rooms，with sizes ranging from 85 to 2,400 square metres．A simultaneous interpretation system is available in the conference rooms．The largest multipurpose conference room is equipped with a revolving stage and is suitable for gala performances.Keys:(1) F(2) T (3) F (4) T (5) TStep 3. Oral practice (Imitate and model)Step 4. Evaluate the students’ performanceTask 2: Speech Listening1) Alfred is a marketing specialist. He is making a speech on trade fairs. Listen to the speech and fill ineach blank.Step 1. Language pointsNew Words and Expressions：encounter 遇见innovative 富有创意的reputation 声誉metal wood 金属胶合木putter （高尔夫球）轻击棒state-of-the-art 达到最先进水平的Step 2. Play the audio and fill in each blank.Alfred is a marketing specialist．He is making a speech on trade fairs．Listen to the following part of the speech and fill in the blanks.Attending trade fairs can be an excellent way to test and open up domestic and foreign markets and to find new suppliers．Customers hoping to get the best value from attending trade fairs must word out what kinds of products or services they want to find out and who they want to meet．An ideal trade fair can help them to see and compare new and relevant products or services，find new and specialized suppliers，encounter new ideas and innovative companies，get up-to-date with new technologies and make contact with other people in their area of business.2) Listen to the dialogue between a sales representative of a golf manufacturing company, Golf Pro, and a potential customer at an international golf fair. Then fill the blanks.Keys:(1) new (2) reputation (3) world (4) range (5) Prices (6) latestStep 3. Oral practice (Imitate and model)Expressing a wish to establish a business relationWe’d like to set a business operation in this field and are hoping you’d be interested in joining us.We’d like to collaborate on this venture.The purpose of this meeting is to explore possibilities of doing business together.We’d welcome an opportunity to renew business relations.We’ll try to broaden our business dealings with you.Introducing your companyOur company mainly trades in arts and crafts.We’re a small company but we’re flexible and efficient.We’ve been in the business for fort y years.We are the oldest manufacturing company of silk products in China.Our company is one of the major food manufactures here.RequestsWhat do you think of our products?Would you like to look at our catalogues?What particular items are you interested in?Would it be possible to have a sample?Do you have any printed material about this product? We’ve been operating for about ten years.Step 4. Evaluate the students’ performanceⅣ. Follow-up Practice1.Listen to the introduction to the Asia World-Expo and fill in the blanks.Key: (1) rentable(2) entertainment (3) transport(4) halls(5) exhibition (6) arena(7) facilities (8)conjunction2. Listen to the dialogue between Mr. Li and Mr. Brown in the Exhibition Hall at the China Export Commodities Fair and choose the best answer to each question.(1) What is Mr. Li boasting about when Mr. Brown appears in front of his booth?Key: C(2) What advantages does Mr. Li not mention about his products?Key: B(3) How many colours do Mr. Li’s samples have?Key: C(4) What size does Mr. Li not have?Key: C(5) What does Mr. Brown think of the products?Key: A(6) Is Mr. Brown a decision-maker according to the dialogue?Key: BⅤ. Consolidation1. Summary the expressions about Expressing a wish to establish a business relation, Introducing your company andRequests.2. Problem-solvingⅥ.Assignment1. To grasp the language points;2. To do the listening practice moreUnit2 Trade Fair (II) 教案首页授课教师：Unit2 Trade Fair (II)Ⅰ.Teaching OrganizationⅡ.Warm- upⅢ.Video 1 Exhibiting in trade fairs1. Pre-viewingStep 1. New words and Expressionsexhibit 展出demonstrate 展示promote 宣传，推销specific 详细的launch 将……投放市场measurable 可测量的Step 2. Have a rough idea of the video.(1)John is consulting Mr. Robbins about trade fairs.(2)Mr. Robbins is a college professor.2. ViewingStep 1. Watch the video and identify the speaker of each of the following sentences.(1)You can use trade fairs to promote your products or services.(2)What benefits can I expect if I exhibit at trade fairs?(3)I wonder, what’s the most important thing to know about if I want to exhibit at a trade fair?(4)As an exhibitor, choosing the right trade fair is essential.(5)There’s an IT trade show being held now.Keys:John: (2) (3)Mr. Robbins: (1) (4) (5)Step 2. Watch the video again and choose the correct answer.Keys: (1) C (2) B (3) C (4) A3. Post-viewingWork in pairs. Discuss what an exhibitor should pay attention to when participating in trade fairs.Sample answer:When arranging your own exhibit，you need to think through your strategy and aims and plan carefully how will manageyour exhibit．These problems need your attention:●Who do you want to attract?●What will you tell them?●How will you stand out amongst you competitors?●What image do you want to create?●Will you be promoting or demonstrating particular highlights?●What promotional materials will you use—screens，boards，display stands，posters，brochures，samples or merchandise?Ⅳ. Follow-up Practice1.Listen to the passage twice and fill in the main information in this passage.(1) Canton Fair (2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumeⅤ. Video 2 A trade fair interview1. Pre-viewingStep1. New Words and Expressionsstatistics 统计资料booth 展台delegate 代表genuine 真正的profile 简介，概况illustrate 举例说明promotional literature 宣传资料lead 线索，（寓）可能的生意deadline 最终期限Step 2. Read the following chart to have a rough idea of the video.2.ViewingStep1. Watch the video. As you watch, write down the questions James Goldman asked.Step2.Watch the video again and choose the correct answer to each question..Keys: (1)A (2)C (3)B (4)A (5) B3. Post-viewingWork in pairs. One of you plays role A and the other plays role B. Make a dialogue according to the given information.Sample dialogue:A：Hi，nice to meet you．I’m a sales representative from SKIWHIZZ．We’re a ski equipment manufacturer．B：Nice to meet you，too．SKIWHIZZ？I’ve never heard of it．Have you been doing business for long?A：Our company was established in 1981．B：I see．In which country are you based?A：It’s American-owned but has subsidiaries in many countries in Europe and Asia．B：How many employees do you have and what are your main products?A：We have over 2,000 employees and our main products are downhill and cross-country ski boots and accessories．B：Aha，a big company．Which countries do you export to?A：Europe is our main export market，but the Japanese market is developing rapidly．B：Where is your biggest market?A：France．B：One more question．How many agents do you have in Europe and in which counties?A：There are agents in France，Germany，Switzerland and Luxemburg．B：Sounds good．I’d like to know when you start manufacturing downhill skis．A：We’ll start manufacturing downhill skis next month．B：Sounds good．I’d like to know when you start manufacturing downhill skis．A：We’ll start manufacturing downhill skis next month．B：Good！Thank you for giving me so much information．A：you’re welcome．I hope we can do business in the future．VI. Consolidation◆Oral Practice.(Imitate and model)Promoting productsHere are our latest catalogue, price list and specification.My firm has sent me here to inquire about the possibility of promoting our steel in China.Our products are popular overseas and are always in great demand.Why not place a trial order to sound out market potential?I strongly recommend this item. I’m sure you’ll be pleased with it.Making enquires about salesHow is the product selling?Where is your biggest market?Could you tell me about your sakes network?What was your turnover last year?How long is the warranty on these computers?Evaluation by tradersI think the patterns are quite good.Unfortunately the quality isn’t suitable for our market.Canned foods are special interest to me, particularly canned fruit and meat.I think the small sizes are more marketable than the large sizes.VII. Assignment1. To grasp the language points;2. To do the listening practice moreUnit3 Making Enquiries (I)教案首页授课教师：Unit3 Making Enquiries (I)Ⅰ.Teaching OrganizationⅡ.Warm- up◆Work in pairs. Discuss what might be concerned in a business enquiry. Make up a dialogue using thewords in the box.Task 1 Listen to the presentation and check your answers.Step 1 Language pointsresponsibility责任destination 目的地Step 2. listen to the definitions of the shipping terms and payment methods and match the definition with the following terms.A: The Cost ＆Freight is a trade term referring to the seller’s responsibility to arrange for the transport of goods by sea to the port of destination．The seller must also provide the buyer with the necessary documents to obtain the goods from the carrier．B :Free On Board is a trade term referring to the seller’s responsibility to deliver goods on board a vessel designated by the buyer．C: Free Alongside Ship is a trade term referring to the seller’s responsibility to deliver goods alongside a vessel designated by the buyer at a named port．Keys:(1) C(2) B (3) AStep 3. Oral practice (Imitate and model)Step 4. Evaluate the students’ performanceTask 2: Speech Listening1) You will hear an importer talking about enquiries. Listen and fill in the blanks.Step 1. Language pointsNew Words and Expressions：regular 固定的content 内容screw 螺丝钉CIF[商] 到岸价格（成本、保险费加运费）Step 2. Play the audio and fill in each blank.Enquiries can be classified into two groups．Some enquiries are requests for price lists or catalogues．These may be called General Enquiries．Other enquiries are requests for quotations for certain articles，or requests for price terms，packing conditions，time of shipment，mode of payment，insurance，etc．These may be called Specific Enquiries．Enquiries from regular customers are sometimes very brief in content especially if they are making a repeat order．In this case only the name，code number and specifications of the article may be mentioned．2) Listen to the enquiry made by an importer and answer the following questions.(1) What does he want to buy?Keys: Steel, screws in all sizes.(2) What kind of price does he want to know, FOB, CIF or FAS?Keys:CIF(3) Why does he want to buy the goods from the supplier?Keys:Because the supplier is able to supply larger quantities at more attractive prices.(4) What does he look forward to?Keys: The supplier’s offer.Step 3. Oral practice (Imitate and model)Enquiring about the priceCould you give us some idea of your price?How long does your offer remain valid/firm/open?Could you tell us what your terms of payment are?Can I have your price list?By how much will you reduce the price if we order 1,000 units or more?Enquiring about the quantityHow many cotton sheets are you going to order?How much did you want to increase your order?What’s the minimum quantity of an order?What is the minimum we would have to order?Enquiring about shipmentHow long does it usually take you to make delivery?Could you make prompt delivery?Is it possible to effect shipment during September?Could you deliver the goods sooner?Could you advance the date of shipment?Step 4. Evaluate the students’ performanceⅣ. Follow-up Practice2.Listen to the conversation between Mr. Kim, a seller, and Mr. Smith, a buyer. Listen to the conversationand answer the questions.Key: (1) B(2) C (3) B(4) C2. Listen to the conversation again and choose the best answers to complete the paragraph.Keys:(1) Export(2) Merchandise(3) flight(4) Production(5) 10 o’clock(6) sample(7) evaluated(8) purchasesⅤ. Consolidation1.Summary the expressions about Enquiring about the price, Enquiring about the quantity and Enquiring aboutshipment.2. Problem-solvingⅥ.Assignment1. To grasp the language points;2. To do the listening practice moreUnit3 Making Enquiries (II)教案首页授课教师：Unit3 Making Enquiries (II)Ⅰ.Teaching OrganizationⅡ.Warm- upⅢ.Video 1Enquiring price1. Pre-viewingStep 1. New words and Expressionsbreeze 微风backlog 积压的订单speedboat 快艇around the corner 即将来临inventory 存货Step 2. Have a rough idea of the video.(3)The seller: Rocky, the owner of a small company that manufactures recreational speedboats.(4)The buyer: Jacques, the owner of a seaside resort in New Zealand, is having a telephone conversation withRocky and they are talking about ordering speedboats.2. Viewing1) Keys: (1) speedboats(2) price quote(3) around the corner (4) Irrevocable2) Keys: (1) US$6,500(2) 10%(3) shipment(4) US$7,8503. Post-viewingWork in pairs. One of you plays the role of seller and the other plays the role of buyer. Make a dialogue according to the following situation.The buyer receives and ad letter of product catalogue and price list from the seller. He calls the seller for further details of the price, terms of payment and terms of shipment. The buyer hopes the seller could offer him the most reasonable price.Sample dialogue：A：Is that Mr. Bill White？This is Anderson Bush speaking．B：This is Bill White．How can I help you？A：I read your advertisement in the ABC catalogue and am interested in your products．B：Thank you．Could you tell me what interests you？A：The musical mobile phone．I wonder if your prices have changed since publication？B：Sorry，our prices are the same as in the advertisement．We have no immediate plans to lower them because this style of mobile phone is still very popular in the market．A：I see．I do think it’s a little expensive．B：If you order more than 10,000 units before this weekend，I cam give you5% off．A：Um，let me think it over．Ⅳ. Follow-up, Practice2.Listen to the passage twice and fill in the main information in this passage.Keys:(1) F (2) T(3)F (4) T3.Work in pairs. Listen again and discuss with your partner what would concern you most if youwere buying products for use on a farm.Sample answer：If I were a farmer，the price would concern me most．The reason being that，first，farm products do not generally sell at a high price so we have to keep production costs down．Secondly，taxes are fairly high at present and we have less support from the government，so our incomes are decreasing．That’s why I think the price is my greatest concern．On the other hand，if we can improve quality by buying better seeds and improving our handling methods，we can sell at a premium．That could increase our income．Ⅴ. Video 2Commission1. Pre-viewingStep1. New Words and Expressionscommission佣金hardware 五金器具indication of price 参考价格Step 2. Read the following chart to have a rough idea of the video.2.ViewingStep1.Watch the video and choose the correct answer to each question..Keys: (1)C(2)A(3)C(4)B(5) CStep2.Watch the video again and discuss the role of commission in business.3. Post-viewingWork in pairs. One of you is the representative of the seller and the other is the representative。