剑桥商务英语中级unit10

2. Choose the best sentence A-F to fill gaps 1-5 in the article. There is one extra sentence.
A. Likewise, if companies or managers renew themselves, they last longer than those who don’t. B. Similarly, companies and managers need to develop the right contacts. C. But the difficulty for managers is how to implement it. D. In the same way, managers must also investigate and develop a keen understanding of their clients’ needs and wants. E. Similarly, managers who don’t set career goals will miss opportunities. F. Managers need to attend training courses to learn how to manage.
* Madonna may not be the most knowledgeable, the most competent and the most talented in the industry to be successful, but she knows how to maximize her performance.
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Phenomenal a. 显著的 □ Commercial 商业广 告 Core fans 铁杆发烧友 □ Aftershave n.剃须后 Funk n. 乡土爵士乐 用的润肤水 Funk guitar 放克吉他 ，以旋律性与节奏感 著称 Product placement 产品 置入 Prop n. 产品特色 Band n. 乐队 Venue n. 地点，举办场 所
Module 10
10.1 Management
1. Reading How Madonna Managed success?
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2. Vocabulary Verb + noun combinations
3. Grammar Conditionals
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4. Speaking Case study
Reading: How Madonna Managed Success?
1. What do you think are the main reasons for Madonna’s continued success over the last twenty-five years? Compare your ideas with the article below.
Consistent Implementation
Madonna isn’t the product of any music company – her success is down to her own sheer hard work. Most of her entertainment interests have been owned or operated by her own companies. Likewise in industry, planning a strategy is easy. (4) __________________
test tunes (without vocals) in nightclubs around Europe. The reaction of the dancers was filmed and used to determine the tracks for Confessions on a Dance Floor. (2)____________________
Vision
Since high school, Madonna has set herself a clear target: to become the world’s number one female performer. If she hadn’t set out with this vision, success wouldn’t even have been a possibility. Firms too must have a vision of where they want to go and how to get there. (1)________________________
A. Likewise, if companies or managers renew themselves, they last longer than those who don’t. B. Similarly, companies and managers need to develop the right contacts. C. But the difficulty for managers is how to implement it. D. In the same way, managers must also investigate and develop a keen understanding of their clients’ needs and wants. E. Similarly, managers who don’t set career goals will miss opportunities. F. Managers need to attend training courses to learn how to manage.
Vocabulary preparation
Brainstorm v. 集体讨论，头 脑风暴 Dimension n. 方面，部分 Focus group 专题调研会 DJ disc jockey 电台音乐节目 主持人 Vocals n. 声乐作品，演唱 Dance floor 舞池 Music company 唱片公司 Renewal n. 更新，重新开始 Reinvention n.彻底改造 Merchandise vt 吹捧，宣扬 Lesser-known 不为人知的 Megaband 超级乐队 Gig n. (口）特约演奏 Fan club 发烧友俱乐部 Sdudio album 唱片专辑 Fan base 发烧友群体 Music review 音乐评论 Record label 唱片制作公司名 称 Star rating 评分等级，星级评 分
A. Likewise, if companies or managers renew themselves, they last longer than those who don’t. B. Similarly, companies and managers need to develop the right contacts. C. But the difficulty for managers is how to implement it. D. In the saБайду номын сангаасe way, managers must also investigate and develop a keen understanding of their clients’ needs and wants. E. Similarly, managers who don’t set career goals will miss opportunities. F. Managers need to attend training courses to learn how to manage.
* Change is the secret of Madonna’s success. If she fails to recreate her image over and over again, she would not have been successful.
* She’s always reinventing. (开拓新领域）
HOW MADONNA MANAGED SUCCESS
Madonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry. How has Madonna achieved her success? And why should we care? Well, if we want to succeed in business, we can learn a great deal from the five dimensions of her successful strategy.
Exploit Your Competences, Address Your Weaknesses
Another important element in Madonna’s success has been her ability to recognize her own competences and weaknesses. Very early on in her career Madonna realized that neither her dancing nor voice were strong enough on their own. She knew that if she teamed up with the right people such as Michael Jackson’s manager, Freddie de Mann, she’d fill in the gaps. (3) _________________
Understand the Industry
Madonna was one of the world’s first artists to bring the focus group approach to the music industry. In mid-2005 she partnered with DJ and producer Stuart Price to A. Likewise, if companies or managers renew themselves, they last longer than those who don’t. B. Similarly, companies and managers need to develop the right contacts. C. But the difficulty for managers is how to implement it. D. In the same way, managers must also investigate and develop a keen understanding of their clients’ needs and wants. E. Similarly, managers who don’t set career goals will miss opportunities. F. Managers need to attend training courses to learn how to manage.
Continuous Renewal
The frequent reinvention of Madonna’s style and sound has always reflected an acute awareness of changing styles, social norms and attitudes in a rapidly changing industry. (5) ________________