商务英语综合教程unit1 PPT
商务英语综合教程(上册)Unit 1 Advertising
attracting customers. In practically every such program some form of advertising is used. The type of advertising selected and the amount of money devoted to it depend on the nature of each individual business.
Text
Unit 1 Advertising
9 A department store in a large city has a more
complicated problem. It has to draw its customers from areas far beyond walking distance of its location. A much more aggressive advertising program is therefore necessary. Department stores use a combination of advertising methods. They run advertisements in newspapers and other periodicals, mail brochures and catalogues to potential customers, and insert special advertisements in monthly statements to charge-account customers. Many department stores also advertise on the radio and television.
新版体验商务英语综合教程1unit1精品PPT课件
写在最后
成功的基础在于好的学习习惯
The foundation of success lies in good habits
35
结束语
当你尽了自己的最பைடு நூலகம்努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End
演讲人：XXXXXX 时 间：XX年XX月XX日
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Turkish 土耳其人 土耳其语的
新编商务英语综合教程第二版Unit 1.ppt
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
商务英语综合教程Unit1
Activation
Do you know these words? Guess their meanings through the corresponding pictures.
Boom
Traffic
Portfolio
Whim
Activation
Do you know these web sites? How can you make use of them?
Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she's also used just about every Web-based tool there is to run her own various startups. With five full-time staff members, she has become a well-seasoned user of blogs, wikis, collaboration tools and just about any other free or lowcost service she can make use of.
Warm-up
Background
Detailed Reading
TEXT I
The Internet is rapidly evolving from a channel for content distribution to a platform for activity — collaboration, publishing, sharing and innovation. It has currently undergone a comprehensive software upgrade, representing several initiatives collectively known as "Web 2.0." … Simplicity and convenience are driving the rapid adoption of Web 2.0. In 2005 I started reading the blog of the CEO of Sun Microsystems, Jonathan Schwartz. At that time he said, "Simplicity changes the world. Convenience is a force multiplier."
王立非(商务英语综合教程第3册)unit 1
cruise（豪华游艇旅游）：A tour on a large ship or a boat for pleasure. leisure travel（休闲旅游）：A tour in which travelers can relax and do things they enjoy.
special interest tour（专门兴趣旅游）：A tour designed for clients sharing curiosity or concern about a common subject. Agricultural tourism(农业观光旅游)：A tour in which travelers can appreciate agricultural life, such as going to the orchard, etc.. sports tourism(体育旅游)：A tour including exploring, climbing, car rally, etc..
批注本地保存成功开通会员云端永久保存去开通
Unit 1
Travel Broadens thቤተ መጻሕፍቲ ባይዱ Mind
inclusive tour（包价 旅游）：A tour including transportation, hotels, transfers, sightseeing, and meals.
Ecotourism（生态旅游）： The tour of organizing holidays to natural areas, especially areas that are far away such as the rain forest, where people can visit and learn about the area in a way that will not hurt the environment.
商务英语综合教程Unit1
Intensive Reading
The Nature of Politics: Realism and Idealism
Hale Waihona Puke ara 1❖ We can build on … the future politics.
In order to understand how we might reach the future politics, we can make use of Frost’s poem. In this poem, he states that there are two roads in front of us, the traditional one which many people have taken, and the other one which fewer people have taken.
2).Pay attention to the tone of the author in this sentence. The word “advent”, with the original meaning referring to the coming of Jesus Christ, which actually is interpreted as almighty and great love in Western civilization, is used here together with the “nuclear weapons”, which is damaging and bringing disasters to the whole human beings, therefore, the author’s ironical tone is quite obvious.
商务英语综合教程1_Unit4_PPT
Warm-up
Background
Detailed Reading
TEXT I
And in any recession, there are always people that benefit from recession － people involved in oil, people involved in other parts of the world, maybe people who've got investments in other part of the world. They still, still have their money. － I find that across the board, really, what you find is that even in times of recession, and a slower market, people still want to have something of great quality. So if you are really only gonna be able to buy one thing, I find that people really want it to be the best thing that they can buy, whether it's an Hermes silk tie or whether it's a Bugatti Veyron. － So if you buy this car, do you throw in an extra scarf, you know, to throw in an Hermes scarf or anything?
商务英语综合教程unit1省公开课金奖全国赛课一等奖微课获奖PPT课件
I’ll write him.
14/65
Formatting of dates and numbers
British English
American English
20th March,
March 20,
One hundred and seventy five
One hundred seventy five
3/65
The difference between BE and AE
• spelling • pronunciation • vocabulary • grammar
4/65
Spelling
• programme • catalogue • honour • theatre • offense • recognise • marvellous • reflexion
Ant. clumsy, incompetent, unskilled
19/65
Warm-up
Background
Detailed Reading
TEXT I
Truly, the tongue spoken back in the 1300s only by the “low people” of England has come a long way.
商务英语综合教程第一册unit 1
o Combat economic instability through:
• Surveillance: Monitoring of economic and financial developments, and the provision of policy advice, aimed especially at crisis-prevention
Warm-up activities
I. The following is a list of abbreviations for some important
international or regional organizations. Write down the full
names and their equivalents in Chinese.
这个体系的重要目标是只要没有不良的负面效应情况下尽可能的帮助贸易自由流动因为这对经济发展和社会福祉是很重要的
Unit 1
International Economic and Trade Organizations
Content
Warm-up Activities Background Information Text Analysis Extended Activities Writing
through technical assistance and training programs – Cooperating with other international organizations
体验商务英语综合教程1unit1(课堂PPT)
Culture Focus
Business English
How to read a Business Card?
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Sபைடு நூலகம்ills Introducing yourself and others
Case Study Aloha in Hawaii
Listening Talking about yourself
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.” “Networking begins with introducing yourselves.” “You never have a second chance to make a good first
4
Business English
Reading aloud practice
外研社新标准商务英语综合教程1
外研社新标准商务英语综合教程1New Standard Business English CourseUnit One: Introduction to Business CommunicationIn this unit, you will learn about the basics of business communication. You will learn about different types of communication tools, the purpose of communication and how to choose the right communication method and message.Communication ToolsBusiness communication can be done in many ways, including verbal and written communication. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos.Purpose of CommunicationThe purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event or to simply keep people informed about changes in the company.Choosing the Right Method and MessageEffective communication depends on choosing the right method and message for your intended audience. Consider your audience before choosing the method of communication and tailor yourmessage to fit their needs.Unit Two: Business WritingThis unit will focus on writing skills for business. You will learn about formal and informal writing, how to write emails, letters and memos, and how to write an effective business report.Formal and Informal WritingFormal writing is used in professional communication and requires a specific style and tone. Informal writing is used in everyday communication and tends to be less structured and more conversational.Writing Emails, Letters and MemosEmails, letters and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages.Writing a Business ReportA business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how to present your findings effectively.Unit Three: Presentations and Public SpeakingThis unit will teach you how to give effective presentations and become a confident public speaker. You will learn how to structure a presentation, create effective visuals and use body language to convey your message.Structuring a PresentationEffective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively.Creating Effective VisualsVisual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience.Using Body LanguageBody language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism.Unit Four: Negotiation SkillsThis unit will teach you the skills needed for successful negotiation in business. You will learn about negotiation styles, techniques and strategies, and how to negotiate effectively with different personalities.Negotiation Styles, Techniques and StrategiesNegotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques and strategies that can be used to achieve a successful outcome.Negotiating with Different PersonalitiesEffective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type.Unit Five: Cross-Cultural CommunicationIn a global business environment, cross-cultural communication is essential. This unit will teach you how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Communication Across CulturesDifferent cultures have different communication styles and norms. In this unit, you will learn about different communication styles and how to adapt your own communication style to work effectively with people from different cultures.Avoiding Cultural MistakesCultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. The course covers a range of topics, from business writing and negotiation skills to presentations and cross-cultural communication. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation.Unit One: Introduction to Business CommunicationCommunication is essential in business, and the ability to communicate effectively can make a significant difference in the success of any endeavor. In Unit One, you will learn about the basics of business communication.The purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event, or to simply keep people informed about changes in the company. Communication can take place verbally or in written form. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos. Choosing the right method and message for your intendedaudience is essential for effective communication. Consider your audience before choosing the method of communication and tailor your message to fit their needs. For instance, if you are communicating with clients or customers, you may want to use more formal language. In contrast, if you are communicating with colleagues, informal language might be more appropriate.Unit Two: Business WritingEffective writing skills are essential in business. In this unit, you will learn about formal and informal writing, how to write emails, letters, and memos, and how to write an effective business report.Formal writing is used in professional communication and requires a specific style and tone. It is usually used for more official purposes and has a more structured format than informal writing. Informal writing is used in everyday communication and tends to be less structured and more conversational.Emails, letters, and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages. Writing clear emails is an essential part of business communication, as it is a quick and convenient method of communication. A well-written email can convey your message effectively and make a positive impression on the recipient.A business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how topresent your findings effectively.Unit Three: Presentations and Public SpeakingPublic speaking is a crucial skill for business professionals, and the ability to give effective presentations can be a valuable asset. In this unit, you will learn how to structure a presentation, create effective visuals, and use body language to convey your message.Effective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively. The key elements of an effective presentation include an engaging opening, clear objectives, a compelling argument, supportive evidence, and a memorable conclusion.Visual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience. The key to creating effective visuals is to keep them simple, relevant, and visually appealing. Body language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism. Effective use of body language can help you connect with your audience and build rapport, making your presentation more effective.Unit Four: Negotiation SkillsNegotiation is an essential part of business, and the ability to negotiate effectively can make a significant difference in the success of any endeavor. In this unit, you will learn about negotiation styles, techniques, and strategies, and how to negotiate effectively with different personalities.Negotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques, and strategies that can be used to achieve a successful outcome. By learning how to effectively negotiate, you can better manage conflict, build stronger relationships, and achieve mutually beneficial outcomes.Effective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type. By understanding the different communication styles and behavior patterns, you can better navigate the negotiation process and improve your chances of success.Unit Five: Cross-Cultural CommunicationIn today's global business environment, cross-cultural communication is essential. In this unit, you will learn how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Different cultures have different communication styles and norms. In this unit, you will learn about different communication stylesand how to adapt your own communication style to work effectively with people from different cultures. By understanding cultural differences and adapting your style accordingly, you can better communicate with people from different backgrounds and build stronger relationships.Cultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides. By learning how to navigate cultural differences, you can better understand and engage with people from different cultures, improving your chances of success.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation. With a focus on business writing, presentations and public speaking, negotiation, and cross-cultural communication, this course provides a comprehensive overview of essential skills for success in the workplace.。
《商务英语综合教程》 Unit (1)
10. The system administrator should manage them from the
server.
Section B Phrases
Translate the following phrases into Chinese.
1. business executive
2. track record 3. downstream organization 4. contingency plan 5. go bankrupt
Group Work
How much do you know about the six famous CEOs mentioned in Task One? Work in groups and try to find more information about them. Please give a brief introduction to one of them for about one minute. You may introduce some of the following aspects: • 1) nationality • 2) date of birth • 3) family background • 4) education background • 5) work experience • 6) achievements
Additional Reading
11 Characteristics of Management Excellence in Action
1. Management Excellence starts with values. The people in the firm display a fierce commitment to shared values and the exhibition of those values in every day activities large and small. From talent selection and development to programs, policies and key decisions, the values are always on display. The values are self-policing, and those who ultimately do not share the values are voted off the island. 2. Learning and continuous improvement drive the daily work. Learning and refining processes and approaches is what people do every day. And innovation is not a program, but an outgrowth of the most powerful behavior in the firm: learning via experim
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[prɪ'pærətɔri]
['sɛkrətɛrɪ]
8
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
9
fertile fragile hostile missile
British English ['fɜːtaɪl] ['frædʒaɪl] ['hɒstaɪl] ['mɪsaɪl]
American English ['fɝtl] ['frædʒəl] ['hɑstl] ['mɪsl]
• esthetic • skeptical • check • mustache • pajamas • likable • judgment
6
Pronounciation
ask dance fast path can’t
British English [ɑːsk] [dɑːns] [fɑːst] [pɑːθ] [kɑːnt]
பைடு நூலகம்
American English
She suggested that he quit smoking.
The judge ordered that the money be returned at once.
13
British English
American English
The team are excited.
3
The difference between BE and AE
• spelling • pronunciation • vocabulary • grammar
4
Spelling
• programme • catalogue • honour • theatre • offense • recognise • marvellous • reflexion
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
Unit 1
The Business of Language and the Language of Business
The Business of English
• The development of English • The difference between American
English and British English • The influence of English
7
car
door party board morning
dictionary laboratory necessarily preparatory secretary
British English
[ka:]
[dɔː] ['pɑːtɪ] [bɔːd] ['mɔːnɪŋ] British English ['dɪkʃ(ə)n(ə)rɪ] [lə'bɒrə,t(ə)rɪ]
10
clerk either figure issue leisure neither schedule
British English [klɑːk] ['aɪðə] ['fɪgə] ['ɪsjuː] ['leʒə] ['naɪðə] ['ʃedjuːl]
American English [klərk] ['iðər] ['fɪɡjɚ] ['ɪʃu] ['li:ʒɚ] ['ni:ðɚ] ['skɛdʒul]
• program • catalog • honor • theater • offence • recognize • marvelous • reflection
5
• aesthetic • sceptical • cheque • moustache • pyjamas • likeable • judgement
American English I just had lunch. Did you wash your hands?
British English
She suggested that he should quit smoking. The judge ordered that the money should be returned at once.
American English [æ sk] [dæ ns] [fæ st] [pæ θ] [kæ nt]
box crop hot spot ironic
British English [bɒks] [krɒp] [hɒt] [spɒt] [aɪ'rɒnɪk]
American English [bɑks] [krɑp] [hɑt] [spɑt] [aɪ'rɑnɪk]
11
Grammar
• Tense • Subjunctive mood • Collective nouns • Modal verbs • Prepositions
12
British English I’ve just had lunch. Have you washed your hands?
She dared not stay in the dark. You needn’t go with them.
The team is excited.
The government are announcing an The government is announcing an
important decision.
important decision.
British English
American English
['nesəs(ə)rɪlɪ] [prɪ'pærət(ə)rɪ] ['sekrɪt(ə)rɪ]
American English [kar]
[dɔr] ['pɑrti] [bɔrd] ['mɔrnɪŋ]
American English
['dɪkʃə'nɛri]
['læbrə'tɔri]
[,nɛsə'sɛrəli]