《电子商务英语教程》-Unit_1
电子商务unit 1(SS)
Looking forward to the relevant L/C. Yours faithfully,
6
Yours sincerely, Yours truly,
Dear Sirs
Thank you for your letter of 17th January. We are pleased to received your order, and wish to say that we have adequate stocks of type EM127DN tapes in our warehouse, and that delivery date can be met.
(d)Enclosures When there is something enclosed with the letter, type the word: “Enclosure” Or : “Encl.” in the bottom left-hand under the identification marks.
• • • • • • Dear Sir(s) Dear Prof. Smith Gentlemen Dear Mr. Newgen Dr. Johnson Pres. Johnson
Question 11
• There are two writing styles. What are they? • blocked style • semi-indented style
A heading will be appropriate if one has already been used by your correspondent, in which case your reply should carry the same heading, or if you are beginning a correspondence likely to lead to a number of letters on the same subject, e.g. Your Order No. 3456 Re: Your Order No. 3456 Subject: Your Order No. 3456
电子商务专业英语(翼汶莉)-精品文档-电子商务专业英语(翼汶莉)-第1章
UNIT 1 Internet
Most would say that E-mail was and still continues to be the killer application that makes the Internet irresistible as a technology for both business and individuals. It's hard to fathom a world without Email; however it wasn't that long ago that we relied on post or at most the fax. E-mail has made sending a text message half way around the world instantly child's play. Not only was it fast, easy and very effective, it was free. Originally conceived in 1972, E-mail is now essential to practically all types of businesses and personal communications. We still usually log on only to check our E-mail and whether you send one E-mail, two or thousands the cost is free.
UNIT 1 Internet
Looking back, the essential idea of the Internet is extremely basic; however with several innovations, the Internet has grown and evolved to where it is currently at today.
电子商务英语unit1
E-commerce
Traditional commerce
Sales hour
Restricted normal 24 hours a day, business 7days a week operating hours
Almost entire world Network (global online market)
Company Logo
News Listening
Task 1:
Yahoo’s Chairman and CEO. His name is Terry Semel. China's largest E-Commerce company . One billion dollars in cash.
Sales region
Restricted areas
Store (local geographical location)
Company Logo
Sales place
Words in Para 2 1. automate v. to use machines and computers instead of people to do a job or task e.g. The factory is now fully automated. automated adj.
Company Logo
To Reach a Highly Desirable Demographic Market 获得所企盼的大众市 场 The demography of the WWW user is probably the highest mass-market demography available. Usually they are college-educated or being college-educated, making a high salary or soon to make a high salary.
《电子商务英语》-Unit_1
Translation practice
2.3.2.3 Sentence translation from English to Chinese: 1) 它已成为各种贸易和商务的强有力的手段。（medium） 2）电子贸易指网上财务往来，电子商务则指所有形式的 网上交易。（refer to...） 3) 客户服务已经是并将继续是下一个主要的竞争因素。 （competitive factor） 4）电子商务的交易通常涉及几个互动的步骤。（involve） 5）那将给你以极大的竞争优势。（advantage） 6）当你的公司电子商务化后，你与客户之间的关系就改 变了。（transform） 7）客户关系管理在你的商务程序中起决定作用。（critical） 8）我们必须尽充分利用我们已有的资源。（make full use of）
Text A 5）Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information. 要实现出色客户服务的目标，商家必须能最快地了解客 户的所有信息。 4注解：access n. (1)使用权， 进入权，接近的机 会。（正式用词，后接to） Only high officials had access to the president. （2）通道，入口。（后接to） The only access to the farm was a dirt road.
这种商务模式的转变，带给顾客的远不仅是方便，带给商家的也远 不仅是成本的降低。 ◆transforming是现在分词，做power的定语。
◆extend v. (1)延长，扩大。 This year they have introduced three new products to extend their range. （2）延伸，伸出。 The caves extend for some 12 miles. The man extended his hand: "I'm Chuck."
商务英语电子教程
Chapter One Greetings and Introduction第一章问候与介绍Section 1 Business Background Tips第一节商务文化背景与技巧1．介绍（Introduction）是商务工作上的重要一环。
欧美商界非常重视这一点，因为这是扩展商务交际范围的关键途径。
2．欧美商人见面一般既可以直接用问候语言（Greetings）也可以用身体语言（Body Language），如握手（Handshake）、拥抱（Embrace）、点头（Nod）、招手（Beck）等。
握手时身体要稍微向前倾斜，握手时间和力度要适中。
在正规的商务场合中，一般男方不主动向女方握手除非女方先主动伸手，否则会造成不必要的尴尬。
男子与妇女握手时，应只轻轻握一下妇女的手指部分。
同一性别，辈份大（Senior）或职位高的人先伸手，辈份小（Junior）或职位低的人才可伸手。
握手前应先脱下手套，摘下帽子。
握手时应双目注视对方，微笑致意。
公共场合远距离遇到相识的人，一般举起右手打招呼并点头致意，也可脱帽致意。
与相识者在同一场合多次见面，只点头致意即可；对一面之交的朋友或不相识者，在社交场合均可点头或微笑致意。
3．在欧美国家，双方打招呼和相互问候的方式有一定的礼节（Ceremony）和讲究。
比如说中间人介绍其他人时，如果是同一性别，应该首先把辈份小（Junior）的介绍给辈份大（Senior）的人，把职位低的介绍给职位高的人，将本国人介绍给外国人。
如果是同辈，则将男方介绍给女方。
在介绍姓名的同时，一般需要说明其所在的单位和职务，介绍时，除妇女和年纪长者外，一般应起立。
但在宴会桌上、会谈桌上可不必起立，被介绍者只要微笑点头有所表示即可。
4．见面介绍后的欧美商人务必要牢记对方姓名、公司及职务，以示尊重。
中国人一般很难记住欧美人的姓名，此时不要碍于面子不好意思，应该及时礼貌地请对方再说一次。
其实记住欧美人的姓名最有效的技巧是问对方姓名的拼写，这种方法既可以加深印象，更重要的是对方觉得自己很受重视和尊重。
电子商务英语unit1
• Martin drove along until he found a convenient parking place. • 马丁一直往前开，直到找到了一个方便的停车场。
• The family thought it was more convenient to eat in the kitchen. • 这家人认为在厨房吃饭更方便。
Listening and Speaking
2. Listen to the dialogue and fill in the blanks Mike: Hello, Jane, Where are you going?
将来进行时 Jane: I’m going to town. 省略 Mike: What for? Jane: Shopping. I want tobuy a gift for my daughter Lucy. She is 13 next month. going to be Mike: Glad to hear that. But why don’t you do it online ? Electronic commerce has made our life much more convenient now. sure about Jane: I’d love to. But I’m not it, because I have never done that before. step by step Mike: Just ask me and I’ll teach you .
Click
v. 点击
• Click into place 恰好温和，（比喻）水落石出
• Double click on the icon to open the file. • 双击图标打开文件。
电子商务英语Unit1
Passage A
What is Electronic Commerce？
及物动词 vt. 1. 提供(事业,活动等的)资金 Who is funding the project?
Байду номын сангаас
谁为这一计划提供资金?
2. 积累
8 Notes To Passage A
Passage A
What is Electronic Commerce？
Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲，电子商务是指通过电讯网络进行产品的生产、 宣传、销售和配送的活动。 4注解：电子商务的定义各有千秋。维基百科() 上的定义是：从总体上来看，电子商务是指对整个贸易活动实现 电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、 企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交 易方式进行交易活动和相关服务活动，是传统贸易活动各环节的 电子化、网络化。 8 Notes To Passage A
C Basic E-commerce English Writing Focus: The definitions of electronic commerce.
Nodus: The evolution of electronic commerce
Passage A
What is Electronic Commerce？
《电子商务英语》教学课件—unit 1
种类
Sample Dialogue 1 First Meeting at Work
• Listen and write down the missing information.
• (1) Did you get here alright? • (2) I’ll show you around. • (3) The laptop is all set up for you to use. • (4) let me introduce you to Gary, • (5) How’re you doing? • (6) If you need anything just ask Gary • (7) you can just call me • (8) don’t hesitate to ask
Further Listening
Listen to a dialogue and then make correct choices according to what you hear. Put a tick (√) on the words you choose.
Answers:
phone 10% unsafe ratings Paypal
What can you say?
Turn to P3 to find
some help
Sample Dialogue 2 Talking about Online Shopping
1. Listen and answer the following questions.
• Q1. What did Johnson buy online? A watch.
Warm-up Questions
电子商务英语教学课件Unit 1 Going Close to E-Commerce
A. Someone who is qualified to treat sick or injured animals.
B. Let people express their feelings or emotions.
1. E-commerce is an emerging concept. 2. Many people think e-commerce is just a website. 3. Let’s look at the speed of economic change in digital era. 4. The transaction occurs between two business partners. 5. E-commerce involves more than simple online transactions. 6. Do you know “TV Commerce”? 7. What is the definition of e-commerce? 8. The process of marketing and selling goods was a massmarketing. 9. E-commerce is often not fully electronic. 10. These online businesses may represent a new sales channel.
Unit 1 Going Close to ECommerce
Learning Objectives:
After studying this unit, you are able to: Know about the introduction of e-commerce; Know about the e-commerce platform; Know about the Internet and mobile commerce Know about the communication networks
《实用电子商务英语》unit1
Reading
IBM defines1 e-business as “the transformation2 of key business processes
through the use of Internet technologies.” Some of those e-business processes
2. Jack Ma said, “If you don’t do electronic business now, five years later you will regret. Ten years later, if you don’t do e-commerce, you will PPT模板下载：行业PPT模板：
transactions electronically, using technology such as Electronic Data Interchange
(EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late
Business Writing（E-mail）
PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
目录
CONTENTS
Grammar Review（情态动词）
they benefit people in some way or not?
Part Ⅱ Reading
PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
电子商务英语Unit1
4. from… perspective
from … point of view
e.g. 1. From our perspective, the NC doesn't make the PC
obsolete. 按我们的想法，NC不会使PC过时。
2. 从客观的角度来讲，这个地区的天气太差了。 From an objective perspective, the weather in this region is simply too bad.
e.g.
1. He embarked on a new enterprise. 他着手创办新企业。
2. Early in the morning they embarked on the ship for Shanghai. 他们一早就登上了开往上海的轮船。
3. 他开始使用一个新办法来连接办公室内的所有机器。 He embarked on a new method to link every machine in an office.
2. engage in
take part in or be occupied in sth.
e.g. 1. He has engaged in farming for 20 years. 他从事农业20年。
2 . 我没有时间说闲话。 I have no time to engage in gossip.
3. They are engaged in import and export. 他们做进出口贸易。
3. in that
for the reason that ,because. e.g. 1. I like the city, but I like the country better in that I
自考电子商务英语Unit 1 Text B
Unit 1 Text BB2B and B2CBusiness done electronically through a web of interconnected networks including the public Internet, intranets, extranets and value-added networks is e-commerce. Electronic commerce between businesses is not new. Businesses began sending and receiving purchase orders, invoices and shipping documents electronically via EDI in the late 1970s. EDI over private networks was complex, initially expensive and required training and installation. The Internet makes electronic commerce affordable to companies of all sizes. Companies of all sizes can now communicate with each other electronically, through the public Internet, networks for company use only (intranets) or for use by a company and its business partners (extranets), and private value-added networks.Business to business (B2B) e-commerce is the business done among businesses. It is used for coordination between the purchasing operations of a company and its suppliers; the logistics planners in company and the transportation companies that warehouse and move its products; the sales organizations and the wholesalers or retailers that sell its products; and the customer service and maintenance operations and the company’s final customers.B2B e-commerce supports seamless international business communication, cross-industry date sharing, complex procurement models, engineering collaboration, planning collaboration, manufacturing, and test collaboration, complex transactions, event tracking, customs clearance, global freight consolidation and more, regardless of supporting operating systems and software.Business done between enterprises and consumers on Internet is business to consumers (B2C) e-commerce. The business and consumers on Internet is business to consumers predicted to spend $ 100 billion on the Internet by 2003.the Internet is an extremely effective medium for creating customer loyalty and company profitability.A comprehensive business –to –consumer (B2C) solution is complete suite of secure end –to-end electronic commerce solution that performs real time credit card verification and online order processing to fulfillment and payments.>Successful online shopping sites validate the concept that customers are looking for the convenience, low prices, and variety they find online. The success of early entrants like Amazon. Com has validated the online channel in many market niches.The key component to a successful business-to-consumer portal is the ability to provide the right content, at the right time, to all of your customers -----without making them link to another web site. For dynamic business-to-consumer sites committed to achieving that goal. B2C solutions suite provides a range of solutions for aggregating rich, relevant content, personalizing and syndicating that content, and automating back-end business transactions with distributorsand manufacturers.The following are the typical software modules used in a B2C software solutions suite, different solution providers follow slightly different approaches but the following modules cover a representative situation.Provides rich, relevant content to your customers. It provides content aggregation, transformation, and delivery in real-time so customers can always see the latest information, smoothly integrated into the po rtal’s format and look-and-feel.eIntegrate-Delivers fast and seamless integration of back-office applications with your e-business portal to facilitate online ordering and customer service. eIntegrate should have a feature to let your online business interface directly back-office applications without requiring middleware programming or application customization.eNotify-Provides you a way to continue your customer relationship by allowing your customers to define what information they are interested in hearing about. eNotify monitors information sources and automatically notifies customers of events of interest as they occur, thus helping to build long-term relationships and customer loyalty.eSyndlicate-Lets you deliver specific sets of information in any number of different formats (including XML) to business partners. For those online businesses that need to share their content with online channel partners, such as affiliate partners, eSyndicate intelligently routes content to partners, and can be configured to deliver content using any electronic format open standard, or industry protocol.。
电子商务英语教学课件Unit 1 Introduction to E-commerce
02
E-commerce: Implications for Business in the 21st Century
New words
profoundly ad. 深深地， 深切地 alter v. 改变 competitive adj. 竞争的， 比赛的 setting n. 环境 radical a. 根本的， 基本的， 彻底的 Internet n. 因特网， 互联网 network n. 网络 vendor n. 卖主， 商家 awareness n. 意识， 认识 potential a. 潜在的
places the order or signs the agreement with
the seller.
spend time/effort to do sth.花 费时间/精力做…… 划线部分为疑问词加to do的 形式，译为“生产什么、怎么 生产” signs the agreement with…… 与……签合同/签署协议
To build an EDI system costs a lot of money and it is rather complicated to use it.So， as you can see， in traditional business surroundings， people spend more time and efforts to do business. Sometimes mistakes and delays will happen.
Read the full text in 15 minutes.
电子商务英语课件1
June 14, 2014
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Text Analysis
How does the Web work? Let’s say you want to pay a visit to the Palace Museum [5] Web site. First you enter the address or URL [6] of the Web site in your Web browser. Then your browser requests the Web page from the Web server that hosts the Palace Museum Web site. (译文) The Web server sends the data over the Internet to your computer. Your browser interprets the data, displaying it on your computer screen.
June 14, 2014 12
The Key to Exercises: Reading comprehension 1
(1) F (2) F (3) T (4) F (5) F
June 14, 2014
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The Key to Exercises: Reading Comprehension 2
June 14, 2014
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Text Analysis
The World Wide Web The World Wide Web [4], or simply Web, is a way of accessing information over the Internet. Once you spend time on the Web, you will feel there is no limit to what you can discover. The Web allows rich and diverse communication by displaying text, graphics, animation, sound and video. (译文)
电子商务英语unit1Electronic Commerce in the 21st Century
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
电子商务（英文版）课后作业及答案
电子商务(英文版)课后作业及答案Chapter1 Introduction to Electronic Commerce1、One definition ：Electronic CommerceThe The electronic electronic electronic commerce commerce commerce is is is used used used in in in its its its broadest broadest broadest sense sense sense and and and includes includes includes all all business activities that use Internet technologies. 2、Three important thinking points ：Business Models, Revenue Models, Business ProcessBusiness Business model model model is is is a a a set set set of of of processes processes processes that that that combine combine combine to to to achieve achieve achieve a a a company’s company’s primary goal which is typical to yield a profit. Revenue Models is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers. The idea is helpful for classifying revenue-generating activities for communication and analysis purposes. Business processes include purchasing raw materials or goods for resale, converting materials and labor into finished goods, managing transportation and logistics, hiring and training employees, managing the finances of the business, and many other activities.3、Three theoretical points: Value chains, Strategic alliance and SWOTValue chains is a way of organizing the activities that each strategic business unit undertakes to unit undertakes to design, produce, design, produce, promote, market, deliver, and support the products or service it sells. Strategic alliance is the relationship that companies coordinate their strategies, resources, and skill sets by forming long-term, stable relation with other companies and individuals based on shared purpose. SWOT analysis is including strengths, weaknesses, opportunities and threats. It’s It’s one one one popular popular popular technique technique for for analyzing analyzing analyzing and and and evaluating evaluating evaluating business business business opportunities. opportunities. The analyst first looks into the business unit to identify its strengths and weaknesses. Then the analyst reviews the environment in which the business unit operates and identifies opportunities presented by that environment and the threats posed by environment. Chapter2 Technology I nfrastructure: Infrastructure: T heThe Internet and the World Wide Web 1、P92 Review Questions 5P57 P57 Intranet Intranet Intranet and and and Internet Internet Internet compared, compared, compared, it it it can can can be be be said said said that that that the the the Internet Internet Internet is is is a a worldwide network and intranet is the implementation of Internet technology in the in-house, it can with little cost and time will enterprise internal information from from a a a large large large number number number of of of resources, resources, resources, reasonable reasonable reasonable transfer transfer transfer to to to everyone. everyone. everyone. Intranet Intranet Intranet for for enterprise provides a can make full use of the communication lines, economic and effective effective to to to establish establish establish intranet intranet intranet scheme scheme scheme and and and Intranet Intranet Intranet applications, applications, applications, enterprises enterprises enterprises can can effectively carry on financial management, supply chain management, inventory management, customer relationship management and so on. Chapter3 Selling o non the Web: Revenue Models and Building a Web Presence P174 Review Questions 3P158 Channel Channel conflict conflict conflict refers to refers to the activities that a member of a channel channel is is engaged in or is not conducive to the organization to achieve its own goals, and then all kinds of contradictions and disputes. Distribution channel channel design is design is the channel members in different angles, different interests and different methods and so so on, on, on, under under under the the the influence influence influence of of of many many many factors; factors; factors; therefore, therefore, therefore, the the the channel channel channel conflict conflict conflict is is inevitable. To To resolve resolve resolve conflicts conflicts conflicts through through through persuasion persuasion persuasion is is is to to to use use use leadership. leadership. leadership. In In In essence, essence, persuasion persuasion is is is the opportunity to the opportunity to c ommunicate with the channel communicate with the channel members of the conflict, which emphasizes the influence of the behavior rather than the information sharing, but also in order to reduce the conflict caused by the division of labor. The goal of the negotiation is to stop the conflict between members. Compromise may avoid conflict, but it can't solve the root cause of the conflict. exist, it will eventually lead to conflict. In As long as the pressure continues to fact, negotiation is a method of channel members to bargain. In the course of the negotiations, each member will give up some things to avoid the conflict, but the use of negotiation or persuasion to see members of the communication skills. In fact, when the conflict is resolved by the above method, each member needs to form an independent strategy to ensure that the problem can be solved. Chapter4 Marketing on the Web1、Two Market Strategies (Web Market Segmentation)4Cs of MarketingAimed at consumer demand. We must first understand (NEED CONSUMER'S) A imed at consumer demand. We must first understand study and analyze the needs and desires of consumers, rather than to consider what companies can produce products. (COST) The cost that the consumer is willing to pay. First of all, we should understand consumers to meet the needs and desires are willing to pay much money, rather than to make the price of the product, that is, to the consumers to how much money. (CONVENIENCE) Consumer convenience. Products should be taken into account how to facilitate the use of consumers. (COMMUNICATION) Communication with consumers. To the consumer as the center of the implementation of marketing communication is very important, through interaction, communication and other means, the enterprise internal and external marketing integration, the customers and the interests of both sides of the enterprise together.4Ps of MarketingPRODUCT: pay attention to the development of the functional requirements of the product has a unique selling point, the functional requirements of the product in the first place. PRICE: according to the different market positioning, the development of different pricing strategies, product pricing is based on the company's brand strategy, focusing on the gold content of the brand. (PLACE)Distribution: enterprises do not directly to consumers, but to pay attention to the cultivation of the dealer and the establishment of sales network, business and consumer contact is through the distributors to carry out. PROMOTION: enterprises focus on changing the sales behavior to stimulate the consumer, in order to promote the growth of consumer spending in the short term, to attract other brands of consumers or lead to advance consumption to promote sales growth. Market SegmentationNetwork market segmentation refers to enterprises on the basis of investigation and study, according to the network consumer desire to buy, purchase motivation and habits of different, the network marketing is divided into different types of groups, each consumer group constitutes the enterprise of a market segment. Funnel modelThe five tier of the funnel corresponds to each link of the enterprise's search marketing, which reflects the number and loss of customers from the display, click, access, and consultation until the order process is generated. From the maximum amount of the show to the minimum order quantity, this layer of the process of narrowing that there are customers for a variety of reasons to leave, to lose interest in the business or to give up. 2、Several Market TechniquesWeb AdvertisementsWeb Advertisement typesW eb advertising (including Banner, Button, huge vertical edges, etc.) Text link advertising Email advertising Button advertising Sponsorship Advertising combined with content Interstitial ads Home page advertisement Keyword advertising E-mail MarketingIt is a kind of network marketing means to transfer value information to target users through email, under the premise of user's prior permission. Email marketing has three basic elements: user license, e-mail delivery of information, information on the value of the user. Three factors, the lack of a, can not be called effective Email marketing. Email marketing is a direct way to communicate with customers by e-mail. At the same time, it is also widely used in the field of network marketing. E-mail marketing is one of the oldest online marketing practices, it can be said that email marketing than the vast majority of Web site promotion and Internet marketing practices are to be old. Technology-enabled customer relationshipClickstreamClick stream analysisClick stream the concept of pay more attention to the users browse the web site of the entire process, the web log records the user clicks as is figure of "point", and click stream is more like the "point" string together to form the "line." Can also be the point that is the site of the Page, and the line is to visit the site of the Session. So click on the flow of data is collected by the site log, which can contain more information than the web site log, so as to make the results based on click stream data more abundant and efficient. Searching engine positioning and domain names promotionpaid search engine placementIt is through the search engine optimization, search engine rankings and research key words popularity and relevance in the search engine results page to obtain a higher ranking of marketing tools. Search engine optimization of website ranking is very important, because search engine in by crawler or spider) program to collect web data, according to the complex algorithm (each search engine ranking algorithm and method is not the same) to determine the page for a search term correlation and decide the ranking of. When the customer in the search engine to find related products or services, it is through the professional search engine optimization page usually can get a higher ranking. 3、Online brandingAffiliate marketing 关联营销Affiliate marketing is a built in mutually beneficial mutual benefit based on marketing, in cross marketing (cross marketing is refers to the time, money, ideas, activities or presentation space resources integration, for any business to provide a channel for the low cost and to contact more potential customers a marketing method) based on, will be what things, products and brand marketing for relevance, to achieve deep multi guide. At the same time, the related marketing is also a new, low-cost, enterprise in the website to improve the income of marketing methods. Affiliate marketing is sometimes called tying marketing, the current association of sales in many stores have started to use the. Viral Marketing Strategies 病毒营销Viral marketing is refers to the through similar pathology and computer virus transmission modes, namely self-replicating viral propagation process, using existing social networks to enhance brand awareness or to other marketing purposes. Viral marketing is started by the information source, relying on user spontaneous word-of-mouth publicity; achieve a fast roll snowball communication effect. It describes a information transfer strategy, economics known for viral marketing, because this strategy like a virus, transmit information to thousands, hundreds of audience by rapid replication. 。
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4) Is it safe to conduct business on Internet?
5) Have you ever tried to buy things from the Internet?
If so, would you like to share your experience with others?
Passage A
What is Electronic Commerce？
2) It allows companies to select the best suppliers regardless of their geographical location and to sell to a global market. 它（电子商务）使企业既能挑选最佳供应商进货而无 须顾及他们的地理位置，又能将商品向全球市场销售。 4注解：注意介词短语regardless of（不管;不顾）的用法：
1.3.2.2 Give the English equivalents of the following words or expressions: electronic commerce 1) 电子商务 video conference 2) 视频会议 ever-increasing 3) 不断增长 supplier 4) 供应商 internal operation 5) 内部运营 organization 6) 组织 transaction 7）交易 consumer 8）消费者 efficient 9) 有效率的 flexible 10) 有弹性的 @ Activities On Passage A
C Basic E-commerce English Writing Focus: The definitions of electronic commerce.
Nodus: The evolution of electronic commerce
Passage A
What is Electronic Commerce？
1.3.1 Critical thinking
1) What is Electronic Commerce in your eyes?
2) What can you do with Electronic Commerce?
3) Who is Bill Gates? What do you know about him?
1) Broadly speaking, electronic commerce is the production, advertising, sale and distribution of products via telecommunications networks. 从广义上来讲，电子商务是指通过电讯网络进行产品的生产、 宣传、销售和配送的活动。 4注解：电子商务的定义各有千秋。维基百科() 上的定义是：从总体上来看，电子商务是指对整个贸易活动实现 电子化。从狭义上讲EC (Electronic Commerce)是指在互联网(Internet)、 企业内部网(Intranet)和增值网(VAN，Value Added Network)上以电子交 易方式进行交易活动和相关服务活动，是传统贸易活动各环节的 电子化、网络化。 8 Notes To Passage A
◆Regardless of danger, he climbed the tower.
他不顾危险地爬上了高塔。试比较: ◆He went to work despite his illness.
尽管生病,他还是去工作。 ◆Despite advanced years, she is learning to drive.
Objective
Unit 1
8 Notes To Passage A @ Activities On Passage A
8 Notes To Passage B @ Activities On Passage B
@ Basic E-commerce Writing
& Related Reading
4注解：掌握动词characterize（具有...的特征,以...为特征）的 用法。 例如：
◆A mister is characterized by greed.
守财奴的特点是贪婪。
◆This kind of behaviour characterizes the criminal mind. 这种举止是罪犯的心理特征。 8 Notes To Passage A
3) 电子商务的定义将继续发展和延伸。(evolve and expand)
The definition of electronic commerce will continue to evolve and expand. @ Activities On Passage A
1.3.2 Translation practice
1.3.2 Translation practice
1.3.2.3 Sentence translation from English to Chinese: 1) In another word, electronic commerce is the buying, selling and trading of goods and services through private and public networks. 换句话来说，电子商务是指通过私人或公众网络 来买卖或交换货物和服务。 2) First stage of EC expansion is that within the “connected” or “online” computer users. EC的首个发展阶段局限于“连接”或“在线”计算机用户。 3) The second wave will come when more people get access to computers (via lowered computer prices or cheaper devices) 第二个高峰将会在更多人可以通过更低廉的价格或设备 连接上计算机的时候来临。 @ Activities On Passage A
Passage A
What is Electronic Commerce？
4) It enables companies to be more efficient and flexible in their internal operations, to work more closely with their suppliers, and to be more responsive to the needs and expectations of their customers. 它（电子商务）能使公司的内部运作更有效率也更灵 活，与供应商的合作更加紧密，对顾客的期望和要求 响应得更快。 4注解：此句中的三个不定式（to be more….to work……to be more……）均用来补充说明宾语companies 的。 End 8 Notes To Passage A
尽管年事已高,她还在学开车。 8 Notes To Passage A
Passage A
What is Electronic Commerce？
3) Modern business is characterized by ever-increasing supply capabilities, ever-increasing global competition, and ever-increasing customer expectations. 现代贸易的特点是不断增长的供应能力，日趋激烈的全 球竞争乃至顾客越来越高的期望。
1.3.2.4 Sentence translation from Chinese to English 4)电子商务也包括了网上买卖，电子资金转账，智能卡、 数字货币及类似行为。 （selling over the Web） Electronic commerce also includes buying and selling over the Web, electronic funds transfer, smart cards, digital cash, and all other ways of doing. 5)电子商务是在全球范围内支持这些变化和使之发生的 动力。(on a global scale) Electronic commerce is a means of enabling and supporting such changes on a global scale. End @ Activities On Passage A
1.3.2 Translation practice
1.3.2.4 Sentence translation from Chinese to English 1)电子商务并不局限于在互联网上。(be limited to) Electronic commerce, of course, is not limited to the Internet. 2)电子商务使消费者上网寻找质高价廉的产品。(invites sb to do sth) Electronic commerce invites consumers to surf the web to find the best deals on the quality products.
: Work online
ቤተ መጻሕፍቲ ባይዱ
Unit 1
学 习 目 标
Objective: In this unit, you will learn: C What is electronic commerce C Identify the future of electronic commerce