校园快递最后一公里解决方案

校园快递最后一公里解决方案

校园快递最后一公里解决方案

目录

（一）摘要 (3)

（二）快递最后一公里背景 (5)

2.1大环境 (5)

2.2校园背景 (8)

（三）行业分析 (10)

3.1国内发展状况 (10)

3.2发展潜力分析 (13)

（四）实施战略 (14)

4.1目标定位 (14)

4.2总体策略 (15)

4.3具体策略 (15)

（五）财务预算 (17)

（六）风险评估 (17)

（七）结论 (18)

（一）摘要

据中国快递协会副会长兼秘书长达瓦分析，快递行业的这种高速发展的态势还将继续，因为我国有13亿人口、5亿多网民，需求的多层次、多样化，使我国快递业市场发展潜力巨大，在今后一个时期内，我国快递业面临的主要矛盾仍然是需求远远大于供给。快递市场化改革给快递业发展带来了巨大机遇。修订后的《邮政法》确立了遵循“公开、公平、公正”以及“鼓励竞争、促进发展”的原则，建立了快递业务经营许可制度，明确了快递企业的法律地位。市场竞争机制朝着更加充分、更加规范、更加完善、更有效率的方向发展。有资料显示，几年前我国日处理量超过百万的快递企业只有2家，2011年有6家企业日处理量超过100万件，其中有4家企业超过200万件，2012上半年的快递增长速度是50%。我国快递市场将迎来一个内资外资、国有民营全面竞争、共同发展的良好态势。去年，就淘宝一天的交易额就达250亿，今年，双十一天猫交易额就达571亿元，这背后的是快递行业发展的巨大潜力。

(A) Summary

According to the China Express Association, Vice President and Secretary General Dawa analysis, the courier industry, the rapid development of this trend will continue, because China has 1.3 billion people, more than 500 million Internet users, multi-level demand, diversification, so that our courier market development industry has great potential in the coming period, China's express delivery industry faces major contradictions are still far greater than the supply demand. Express market-oriented reforms to the courier industry has brought great opportunities. Revised "Postal Law" establishes follow the "open, fair and just" and "encourage competition, promote development" principle, the establishment of express business license system clarifies the legal status of the courier business. Market competition mechanism towards fuller, more standardized, more perfect, more efficient direction. Data shows that a few years ago the daily processing capacity of over one million courier companies only two, in 2011 there are six companies daily processing capacity of over 1 million, of which there are four companies more than 2 million, in the first half of 2012 Express the growth rate is 50%. China's express delivery market will