商务英语基础上册Unit seven教案

牛津译林版英语七年级上册《Unit 7 Shopping Integrated skills》教学设

牛津译林版英语七年级上册《Unit 7 Shopping Integrated skills》教学设计6一. 教材分析《Unit 7 Shopping Integrated skills》是人教版牛津译林英语七年级上册的一章内容。

本章主要围绕购物主题，培养学生运用英语进行日常交流的能力。

教材通过丰富的情景设置和真实的语言材料，使学生在学习过程中能够理解和运用目标语言，提高他们的语言实际运用能力。

本章包括听力、口语、阅读和写作等各个方面的内容，旨在全面提高学生的英语水平。

二. 学情分析七年级的学生已经掌握了基本的英语语法和词汇知识，具备一定的英语听说读写能力。

但他们在实际运用英语进行交流时，还存在着一定的困难，如词汇量不足、语法运用不准确、口语表达能力较弱等。

因此，在教学过程中，需要针对学生的实际情况，采取有效的教学策略，帮助他们克服这些困难，提高他们的英语水平。

三. 教学目标1.知识目标：让学生掌握本课的生词、短语和句型，了解购物场景下的常用英语表达。

2.能力目标：培养学生运用英语进行购物交流的能力，提高他们的口语表达和听力理解能力。

3.情感目标：激发学生学习英语的兴趣，培养他们积极向上的学习态度。

四. 教学重难点1.重点：本课的生词、短语和句型，以及购物场景下的常用英语表达。

2.难点：正确运用所学的词汇和句型进行购物交流，提高学生的口语表达和听力理解能力。

五. 教学方法1.任务型教学法：通过设定真实的购物场景，让学生在完成任务的过程中，运用所学知识进行交流，提高他们的实际运用能力。

2.情境教学法：创设购物场景，让学生在具体的情境中，感受和理解英语语言的表达。

3.交际法：鼓励学生积极参与课堂交流，提高他们的口语表达和听力理解能力。

六. 教学准备1.教材：人教版牛津译林英语七年级上册《Unit 7 Shopping Integrated skills》。

2.多媒体教学设备：用于展示图片、视频等教学资源。

七年级英语上册《Unit 7 Going shopping Integrated skills》教案

《Unit 7 Going shopping Integrated skills》教案【教学目标】1.知识目标:A层重点单词：pocket money、a pair of、size、another、fit 、expensive重点短语: try them on、 too large 、walk a long way to schoolB层重点句子: try them on、 too large 、walk a long way to school2.能力目标:A层通过听录音获取相关的信息B层使学生在创设的购物情景中提高口语表达能力3.情感目标：A层通过了解贫困学生的生活培养学生节俭和乐于助人的习惯。

【重点难点】A层词汇、交际常用语的学习和运用【教学过程】StepⅠLead-inThe teacher says:I know you always have some ways to get pocket money .Some are from your parents and some are from your relatives .How to use your pocket money correctly is very important. Today let’s talk about this topic.1.Make a survey about using pocket money by asking the following questions:(1)What do you often buy with your pocket money?(2)How often do you buy snacks with it?(3)How often do you buy books with it?(4)Will you spend your pocket money buying presents for your friends or your parents oryour grandparents?(5)Have you ever used your pocket money to buy something to help poor people?(6)Do you have a habit to save pocket money?2. Work in groups of four .To talk about how to use your pocket money.Let one of the students write down their ideas and report them to the whole class.StepⅡPresentation1.Show some pictures of PartA1,on Page87.Let the students try to guess:How do they use their pocket money?2.Listen to the tape .Complete PartA1,on Page87.3.Check the answers.StepⅢPresentation1.Show a picture of Hope Primary School。

七年级英语上册Unit7ShoppingIntegratedSkills教案(新版)牛津版

Unit 7 ShoppingGrammarTeaching aims:1. Learn the use of ‘some’ and ‘any’.2. Learn the use of ‘there be’.Step 1 Lead-inShow some pictures to present ‘some’, ‘any’ and ‘there be’.Step 2 Grammar1. Learn Part A.2. Sum up the use of ‘some’ and ‘any’.1) some常用肯定句以及期待对方给予肯定回答的请求、建议的问句中。

如：They have some money. （肯定句）Would you like some tea? (建议）Can I have some oranges? (请求）2) any 常用于疑问句和否定句中。

如：Does she often buy any presents for her sister? (疑问句）I don’t need any help. (否定句）★ some, any 既可修饰可数名词也可修饰不可数名词。

3. Complete the conversation on Page 85.Millie and Daniel plan to have a Christmas party. They are talking about the things for the party. Complete their conversation wi th ‘some’ or ‘any’.Millie: We need many things for the party, Daniel.Daniel: Yes. We have a big cake and ______ bread. Do we need ______ fruit? Millie: Sure. We need ______ bananas and oranges.Daniel: What about drinks?Millie: We need _____ juice and cola.Daniel: OK. Do we need to buy ______ paper cups?Millie: Yes, we also need _______ paper cups.Daniel: All right. Let’s go.4. Learn the use of ‘there be’.1) Present ‘there be’ using some pictures.2) Learn Part B.1. There is a pear on the table.2. There is some milk in the glass.3. There is not an orange in the bag.4. There is not any bread on the plate.5. There are some potatoes in the fridge.6. There are some drinks on the table.7. There are not any cakes in the box.8. Is there a pear on the desk?Yes, there is. / No, there isn’t.9. Is there any bread on the table?Yes, there is. / No, there isn’t.10. Are there any vegetables in the basket?Yes, there are. / No, there aren’t.5. Sum up the use of ‘there be’.1) There be 表示“某地有某物或有某人。

七年级英语上册Unit7Shoppingwordlist教案1新牛津版

⑷.Read by yourself (自己读)
(5). Read in group of four.(小组四人互读)
Step3. Teacher guides thestudentshow to
remember the words.
ShowGuide Two
1.Toremember the meaning of the words
1. Have a dictation.
教
学反思
教学重点:1. To read the words from (80) to (82) on Page 127correctly.
教学难点:2.To re member the new words according to their Chinese meaning教学用具源自PPT教学流程教师活动
设计意图
Shopp ing
教学课题：Unit7 Shopp ing【Words from (80)to (82)】
教学目标：1. To read the words from (80) to (82) on Page 127correctly.
2.To remember the new words accord ing to their Chin ese meaning
Show Guide Three
1. To remember the new words according the Chinese
meanin g .
注意：可采用拆词法，联想法记单词
2.Recite the words with your deskmates
（同桌互查）
Let's see,who will be the best one!

教案—Shipment

Module Seven Terms & Conditions项目一国际贸易条款教师科目商务英语课题Module OneTask 1 Shipment课时2班级时间教学目标知识目标：1.Familiar with the words and expressions related to shipment;2.Learn the basic knowledge about international shipment, eg.means of transport, trade terms, the transport of dangerousgoods and the major shipping documents;能力目标： 3.Grasp how to effect shipment;情感目标：4.Raise awareness of importance of shipment in internationaltrade教学重点1.Get Ss to know the basic knowledge about international shipment;2.Lead Ss to grasp the skills of how to effect shipment教学难点Lead Ss to make clear the difference of several shipping documents研究点Encourage and promote Ss’ ability to pick up useful information and to finish the given task in groups教学方法Collaborative Task-based Method; Situational Experiencing Teaching Approach 教学手段Multimedia教学资源Teaching plan, PPT, Course Website教学准备T：Design the teaching plan and prepare the power-pointSs: Collect the relevant information about shipment and prepare for a three-minute presentation教学过程教学内容教师活动学生活动时间分配Presentation 1.Ss’ presentationments1.give instruction;2. make comments1. presentation;2. comment onother’s15minsNew knowledg e and skills 1. Two dialogues2. Reading and Counting3. Completing transport order4.Transport of dangerous goods1. give tasks2.check the answerand commentstry to finish thegiven tasksalone or ingroups55minsConsolid ation Bill of landing 1. give instruction2.check the answerand commentstry to finish thegiven task ingroups15minsAssignment 1.exercises2.about paymentAssign thehomeworkTake notes;think about thehomework5mins教学反馈意见对课程培养方案、授课计划的意见对本教案的意见其它sTeaching ProceduresTask 1 ShipmentStep 1: Check on students’ previewing work (Presentation) 15’Work in groups. Try to collect the relevant information about shipment and prepare for a three-minute presentation to share the information to the whole class. (The presentation should be facilitated by ppt) Ss can refer to the following questions:1.How many means of transport are there in international business?Which one is the most commonly used? (table 1)2.What kind of parties are likely to be involved? (eg. Shipper，Freight company)(possible answer: shipper 发货人/托运人, consignee 收货人, carrier 承运人，freight/ shipping agent/forwarder 货运代理人, freight company 运输公司，logistics company 物流公司)3.How about freight charges? Who will pay the freight charges?(table 2)(After each presentation, Ss or the teacher may have a brief comment . The teacher can show table 1 and table 2 to the Ss.)Step 2: New knowledge and skillsSituation: Lars Olthoff, the manager of European Trailer Operation, the Hannover branch of Schenker AG Germany(a logistics company), was asked to arrange for the transport of dangerous goods from Britain to Germany. He is looking for a British carrier(Morrison Freight).ⅠDialogue 1 (Listening) 15’Lars Olthoff calls Alan Turner of Morrison Freight plc in UK. Ask Ss to listen to the phone call, take some notes and try to answer the following questions:1. Why did Lars call Alan? (Lars wants to book a truck to transport a dangerous load)2. What goods did Lars want to be shipped? (2160 cartons of class 3 lighter fluid, 65 cuibic meters, weigh 19 tons)a)package? (one truck)b)form where to where? (British Aerosols in Manchester toEschborn Germany埃施波恩)c)date? (pick up date: 22 June, delivery date: 25 June)d)price? (wait for the Alan’s answer, depend on whether theshipping is charged to Schenker or Morrison)ⅡDialogue 2 (Listening) 5’Ss listen to the phone call Allan calls back and find the price Morrison quoted.€750 (without ferry or Eurotunnel)€950 (ferry included)ⅢReading and Counting (Group work) 20’Lars has to decide whether to book the Eurotunnel or P&O Ferries on Schenker’s own account. Ss read the information Lars collects form the internet, work in groups and try to help Lars to decide:1.Which method of shipping should be booked and why?(P&O Ferries, because the Eurotunnel has a maximum carriage restriction of 250 litres per transport unit, while this lot of goods weighs 19 tons)2.Whether Schenker should do the booking of Morrison Freight?Ⅳ Completing the transport order 5’Ss try to help Lars to complete the transport order with the words from the box. (P71)Ⅴ Transport of Dangerous Goods 10’Match: Ss find the labels of dangerous goods that match the definitiona-e.(P72)Step 3: Consolidation 15’Group-work: Ss read the following B/L, and try to solve the following problems:1.Who is the exporter, importer, shipper, consignee, freigh forwarder,international carrier and notify party?2.What is the description of the goods, including the name of the goods,article No, specification, weight, price etc.?3.What is the shipping route of the goods (place and date)?Step 4: Assignment 5’Work in groups. Try to collect the relevant information about payment and prepare for a three-minute presentation to share the information to the whole class. (The presentation should be facilitated by ppt)Step 5: ReflectionAppendix1.New words & Expressions1.make shipment 运输，装运2.shipping company; carrier 船运公司；承运人3.freight n.货运，船运货物；货运列车4.consignee n. 收货人consignor n.委托者；发货人；寄件人；交付人consign v. 托运5.shipping instruction 装运须知6.shipping advice 装运通知7.B/L 装运提单8.shipping documents, transportation documents 运输单据9.on board 已装船10.o ptional port 选择港loading port 装运港，启运港port of discharge; port of destination 卸货港；目的港11.p artial shipment 分批装运12.t ransshipment 转船13.b ooking shipping space on …for…为……在……船上订舱位14.s team-ship; steamer; steamer-ship (经常简写成S.S.) 蒸汽轮，船scheduled steamer; liner 班轮，大客轮2.Notes:(1) Schenker AG: Schenker中文译名为全球国际货运代理（中国）有限公司，是世界500强德国铁路(DeutscheBahnAG 简称DB)的子公司。

《商务英语》教学课件——Module7

2. Read the article and find out why more people prefer a career in marketing than in sales. Complete the table below with reasons from the text. Marketing Specialist Sales Rep more elegant
v a firm of architects建筑设计公司 company, corporation, incorporation, concern, organization, business, enterprise
v administration staff行政人员，行政管理人员 executives 高级行政人员 v call centre呼叫中心，电话服务中心，客服中心 v driving lesson驾驶课 driving license 驾驶证 v conveyor belt传送带，输送带 convey meanings v replace A with B用B来替换A replace her job with a robot
v jolly n.痛快，刺激免费差旅娱乐(口)
v door-to-door adj.挨家挨户的，走家串户的;adv.挨家挨户地，走家串户地
v gamble vi.投机，赌博 gamble on this new product
v pay off还清(债)，获得成功,凑效 The method works. pays off
a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing – a less direct way of selling a product – is rather more popular as a career choice, and sounds better at dinner parties.

商务英语基础上册Unit seven教案

【Title of Lesson】Unit 7 Touring with a Customer【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of travel arrangement.2. To let the students know some words and phrases about touring with a customer.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about touring with a customer.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, t rain students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of touring with a customer.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about touring with a customer.2. Some sentences about touring with a customer.【Teaching Difficulties】How to make students be able to tour with a customer.【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through asking the students to make a choice to lead in new lesson.T (Teacher): In last lesson, we met a foreign customer at the airport. After we conclude the business with the customer, which an arrangement will be better, to book a return ticket for him or make travel arrangements for him?Ss (Students): Make travel arrangements for himT: Yes, that’s right. When foreign customers go to a new place to do business, they must be unwilling to miss the chance to visit the famous places. So it’s better to recommend some good places to them when the sellers make an arrangement for them. Through touring with the customers, the business relations and the friendship between two parties will be further and better established. This is also an important way to do business with the others. Then how to do it? Today we will learn about it.Step 2: Listening and speaking【Teacher’s words】There are many famous places in Beijing. Do you know...?Now here is a dialogue between Mr. Hill and Miss Tang. After concluding the business, Miss Tang invites Mr. Hill from the USA to visit the Great Wall. Please listen carefully how Miss Tang tours with a customer.1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts as Mr. Hill and another acts as Miss Tang.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to tour with a customer. Next we will do pair works according to the following situations:PPT shows the situations and some useful knowledge:Situation:Mr. Hanna is invited to visit a company in Dalian. After the business talk, the manager recommends Dalian coast to Mr. Hanna.The following may be useful:Have you ever traveled the city?I suggest…I can always be your guide.If you like, I can show you …I want to take a look at …What time shall we start?…A：Ask the Ss to make a dialogue according to the information within 5 minutes.B: Invite some Ss to play their dialogues in the class.Aim:Through the Speaking Activity to train Ss’ skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now all of you have done a good job. We now know how to tour with a customer. In fact, to have a good time in touring, it is very important to make a good travel arrangement in advance. So we’d like to learn some correct ways of making a travel arrangement. This step we will do self-study activity, Choosing Game （选一选游戏）, Filling Game（填一填游戏）,and Translation:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with two Pre-reading Questions:1. What should you first take into consideration before making the reservation？2. What should you further confirm after working out a tentative itinerary?B. Ask Ss to answer the questions.C. Let Ss explain the main meaning of the text.D. Teacher checks.E. Ss read the text together.(2)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.(3)Filling GameA. PPT shows eight sentences with one blank each. Ask Ss to fill the words in the blanks of thesentences.B. Teacher checks.C. Ss read the completed sentences together.(4)TranslationA: PPT shows five sentences from the text, ask the students to translate them into Chinese.B: Teacher checks.Aim:Through Self-Study Activity and some Games to let Ss know the meaning of text about travel arrangements, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will have a competition. There are nine numbers in the screen. Each number stands for one question. Divide the students into four groups, ask them to pick out one number and then answer the corresponding questions.(1)CompetitionA. PPT shows nine numbersB. Each group chooses one number and answer the question.Aim: This step of Games for Grammar is to let Ss study and review grammar knowledge about verbs happily and unconsciously, to train the Ss’ bei ng active in thinking questions and finding the answers for the questions, and their abilities of the cooperation, to enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Translat ion”, “Cloze” And “Writing” to expand Ss knowledge of touring with a customer..Aim: Through many exercises to do summary and consolidation to this lesson, the Ss can review and master the knowledge which we learn in this lesson. And the teacher emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of touring with a customer.Step 5: Homework【Teacher’s words】: Here there are four home works. Each student must do the first, second and third. And Ss have the right to decide whether they will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about touring with a customer.Aim: Through assignment by levels to let Ss choose their home works by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening, speaking and reading further and train Ss’ abilities of communicating with others.。

商务英语基础 Unit seven

1. I’m glad that this negotiation is very successful. 2. Would you like to be my tourist guide？
3. The Great Wall is one of the seven wonders of the world, but I’ve never been there before. 4. It runs all the way across the eastern half of China, about 6000 kilometers long.
the Great Wall, we are not true man.” Oh, we are “true man” today, Miss Tang.
Listening （C)
● Where does Miss Tang advise Mr. Hill to visit? Great Wall.
Business Reading
(1) Self-studying Activity Read the text within 5 minutes with two Prereading Questions:
1. What should you first take into consideration before
If we fail to reach the Great Wall, we are not true man.
Speaking
Situation： Mr. Hanna is invited to visit a company in Dalian. After the business talk, the manager recommends Dalian coast to Mr. Hanna.

Unit 7 Shopping Task示范课教学设计(牛津译林版七年级上册教案)

环节五：学生运用所学，写一篇介绍星光商场的文章，然后互评。（15 mins）
教师给出写作任务，在学生写作之前，引导学生回答相关问题并列提纲，然后学生再进行写作，之后同桌互评。
教学活动
10. Students look at the picture and answer some questions.
9. Students summarize how to write about their favourite shopping malls.
活动层次
学习理解之概括与整合
应用实践之分析与判断
效果评价
通过观察学生的活动反馈，了解学生对句与句之间连贯性和逻辑性的熟悉情况。
环节设计意图:引导学生梳理写作细节，培养学生写作的内在逻辑。
环节设计意图:通过写作和互评的活动，锻炼学生在新情境中运用所学知识的能力，并培养其用所学知识做事的习惯和意识。
作业与拓展
1.Polish your writing after class.
2.PreviewUnit 8 Comic strip & welcome to the unit.
教学活动
7. Studentsread and answer some questions.
8.Studentscompare some sentences and thinkhow to make the sentences rich. Then choose the correct answers.
教师引导学生理清文章结构，理解文章内容，搭建写作框架。
教学活动
4. Students read thearticleand answer the questions.
5. Students read and analyze the structure of this article.

商务英语基础教程07ppt课件

accomplish the tasks - making them accountable for proper
execution of the work
Reasons for delegation of authority
- As a company grows, it is impossible for one manager or owner to do everything.
- each department managed by an expert; - each manager needs only skills related to
his/her department; - conflict between departments may affect the
whole organization.
A Basic Business Reader
Chapter 7 Business Organization
and Structure
Objectives
After studying this chapter you will be able to:
Explain the importance of job specialization to an organization. Explain the concept of accountability. Compare the advantages and disadvantages of centralization and decentralization. Identify four types of departmentalization.
Ways of Departmentalization

牛津译林版英语七上Unit 7《Shopping》(Welcome to the unit)英文教学

牛津译林版英语七上Unit 7《Shopping》（Welcome to the unit）英文教学设计一. 教材分析本课选自牛津译林版英语七上Unit 7《Shopping》的Welcome to the unit部分。

本节课的主要内容是讨论购物的话题，通过介绍不同种类的商店和购物常用词汇，使学生能够运用所学知识进行购物交流。

教材内容贴近学生生活，有利于激发学生的学习兴趣。

二. 学情分析七年级的学生已经具备了一定的英语基础，对日常生活中的基本词汇和句型有所了解。

但部分学生在英语学习中存在发音不准确、词汇量不足、语法掌握不扎实等问题。

此外，学生的学习动机和学习兴趣各有不同，需要教师在教学过程中进行针对性的引导和激发。

三. 教学目标1.知识目标：学生能够掌握与购物相关的词汇和句型，如store,supermarket, clothing, electronics等。

2.能力目标：学生能够在购物场景中运用所学知识进行简单交流，提高口语表达能力。

3.情感目标：培养学生热爱生活、积极乐观的人生态度。

四. 教学重难点1.重点：购物词汇的掌握和运用，如store, supermarket, clothing,electronics等。

2.难点：购物场景中的交际用语，如Can I help you? How much is it?等。

五. 教学方法1.情境教学法：通过模拟购物场景，让学生在实际情境中学习和运用英语。

2.交际法：鼓励学生进行小组合作，进行购物对话的练习。

3.任务型教学法：通过完成购物任务，提高学生的实践能力。

六. 教学准备1.教学课件：制作包含购物词汇和句型的课件，以便进行直观展示。

2.购物场景道具：准备一些购物相关的道具，如衣物、电子产品等，以便进行情景模拟。

3.录音机和磁带：准备购物场景的录音，以便进行听力练习。

七. 教学过程1.导入（5分钟）利用图片或实物展示购物场景，引导学生谈论购物话题，激发学生的学习兴趣。

七年级英语上册Unit7《Shopping》(Welcometotheunit)教案1(新版)牛津版

2.2.talk about buying presents in English
Teaching aids:
Pictures ,radio,multimedia courseware
Teaching procedurp1 Lead-in
1.创设真实情境导入赠送礼物和购物的话题，引导学生学习生词。
2.Have a commniucation with them.
3.Make up similar dialogue in pairs.
4.Act out their dialogue
Comic strip
Step(1 )Presention
T:Thanks for giving me some ideas.I’ll take your ideas when I go shopping.I like shopping,what about you?
I am not sure.
That’s a good idea.
You”re welcome.
Three skills:
Word:CD
Focus of the lesson and predicted area of the difficulty
1.1.new words and phrases and sentences
1.Listen to the tape and answer the question below
:What do they decide to buy?
Stamps (write on the blackboard and read several times)
Where can they buy stamps for Simon?

牛津译林版英语七上Unit 7《Shopping》(Integrated skills)英文教学设计

牛津译林版英语七上Unit 7《Shopping》（Integrated skills）英文教学设计一. 教材分析牛津译林版英语七上Unit 7《Shopping》主要介绍了购物场景下的常用表达方式和日常交流。

通过本单元的学习，学生可以掌握购物场景下的基本词汇、句型和语法结构，提高在实际购物场景中的英语交际能力。

本单元包括热身活动、听力、口语、阅读、写作和综合技能训练等多个部分，内容丰富，实用性强。

二. 学情分析七年级的学生已经掌握了一定的英语基础知识，具备一定的听说读写能力。

但是，他们在实际运用英语进行交流时，还存在着一定的困难，特别是在购物场景下的英语应用。

因此，在教学过程中，需要注重培养学生的实际英语应用能力，提高他们在购物场景下的英语交际水平。

三. 教学目标1.知识目标：学生能够掌握购物场景下的基本词汇、句型和语法结构；2.能力目标：学生能够运用所学的词汇和句型进行购物场景的英语交际；3.情感目标：培养学生热爱生活，积极向上的生活态度，提高他们的跨文化交际意识。

四. 教学重难点1.重点：购物场景下的基本词汇、句型和语法结构；2.难点：如何运用所学的词汇和句型进行实际购物场景的英语交际。

五. 教学方法1.任务型教学法：通过设定各种购物场景的任务，让学生在完成任务的过程中，自然地学习和掌握购物场景下的英语表达；2.交际法：注重学生之间的互动交流，提高他们的英语交际能力；3.情境教学法：创设购物场景，让学生在真实的环境中学习英语。

六. 教学准备1.教材：牛津译林版英语七上Unit 7《Shopping》；2.多媒体设备：电脑、投影仪、音响等；3.教学素材：购物场景的图片、视频、音频等；4.作业布置：提前为学生准备相关的购物场景练习题。

七. 教学过程1.导入（5分钟）利用多媒体展示购物场景的图片和视频，引导学生谈论购物话题，激发他们的学习兴趣。

2.呈现（10分钟）教师通过展示PPT，呈现本节课的主要词汇、句型和语法结构，并用简单的英语进行解释。

商务英语课程课件Unit 7 Establishing Business Relations

3. After business is established, several trade terms need to be talked over in order to come to an agreement during a business communication. Now store the words and phrases that are associated with the trade terms.
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task
◆ Reading Task
◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions about what we are going to learn in this unit.
Sure, that’ll help us understand better about what we are asked to do.
1. Establishing business relations The establishment of business relations is one of the important undertakings in the field of foreign trade as a foreign-trade firm needs extensive business connections to maintain or expand its business activities. Traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.To find our whom a firm is dealing with, information is obtainable through different channels. After that, letters or circulars should be sent to the parties concerned to express simply, clearly and concisely what they can sell or what they expect to buy.

剑桥商务英语》授课教案Unit 7

Unit 7 (a) Product descriptionI. Teaching Objectives:i. To enable Ss to describe products in general termsii. To practise listening for specific informationiii.To review language for talking about dimensions and comparatives and superlativesiv. To practise question formationII. Materials needed: Cassette-Pass cambridge BEC PreliminaryIII. Teaching Process:i.Unit overview·Presenting a productWarmer: T elicits vocabulary related to board game.Listening 1: Ss listen to a presentation of new board games and identify pictures. Ss listen for more detail and identify what notes referto. T reviews language related to dimensions.Language focus: Ss form questions about the games.Speaking: Ss work in pairs and describe a board game they like. ·Describing a productListening 2: Ss listen to the same sales manager talking to a retailer and identify which games are of interest. Ss then listen again andanswer compprehension questions.Langues focus: Ss review comparatives and superlatives.Speaking: Ss work in pairs. They list and rank points they considered when buying something they both bought.·Self-studyV ocabulary: Word-building and question formation exercise.Language focus: Comparatives and superlatives exercise.Writing: Ss write about a product they have recently bought.Exam pppractice: Multiple-choice gap-fill.ii.Detailed study of this unitStep 1 Presenting a productWarmer: T writes board game on the board. T asks Ss to work I pairs and think of five words or phrases connected with the idea of board game. T elicits Ss’responses and uses this as a chance to pre-teach necessary vocabulary for the unit, i.e. board, dice, timer, cards, pieces and counters.Ex.1 ListeningRobert Saunders, the Sales Manager at Columbine Games, talks about two newproducts. Ss listen and identify the two games which Robert describes.Notes :1. Mind twist 脑筋急转弯2. our latest products in our range of games 游戏玩具系列中的最新产品3. Which comes in two versions 现有两种版本供应Come: 被出售，被供应4. the four playing pieces are magnetic counters which are made of colored plastic 四个带磁的圆形硬片是用彩色塑料做成的(counter筹码)Ex.2 Listening 1Ss listen to the cassette in more detail and decide what the numbered descriptions refer to.Key:Note:1. How big is / What is the size of…2. How heavy / What is the weight of…3. How much / What is the price of…Ex.3 GrammarT elicits complete questions for the first few answers in Ex.2. T asks Ss to work in pirs and form the remaining questions. Ss are expected to demonstrate their ability to form questions in Part 2 of the Speaking Test.Ex.4 SpeakingSs work in pairs describing games that they like. In order to give this activity more structure and review language which has arisen during the lesson, T writes some prompts on the board , e.g., type of game , size, weight, material, price, how to play, comments.Useful expressions:1.bigger / smaller than…2.It measures 50×50cm3.It weighs…4.light-weight 轻质的5.The weight of it is…6.lighter and smaller…7.wooden playing pieces…木质的棋子8.be made of …9.It only costs…10.To retail at…11.The retail price is …12.easy to play…13.This is a game for 3 or 6 players.14.The material of playing pieces is …Step 2 Describing a productBefore Ss listen to the cassette, T prepares them by asking how they think Columbine sells its games: directly to the public? Through catalogues? Through retailers? Etc.Ex.1 Listening 2Ss listen for gist on the first listening, simply to get an idea of the games Sophine is interested in.Note:1. collectables 收藏品2 .The recommended retail price 建议零售价3 .And what would you be willing to sell it to us for ?= And what price would you be willing to sell it to us?4. on large orders: 大宗定单5. Not on Mind twist on its own.只买脑筋急转弯不打折Ex.2 Listening 2Then Ss listen the same cassette again and answer more detailed questions. Ex.3 GrammarT asks Ss to correct the sentences about Columbine’s games. As students focus on correctness of meaning, they will be using the comparative and superlative forms referred to earlier. T may point out that fewer in the first sentence is used with countable nouns. Less is only used with uncountable nouns.Ex.4 SpeakingSs works in pairs and think of something they have both bought. They discuss the criteria they used in selecting it and write them down. They then order all of the criteria mentioned in terms of importance for themselves. T gives them a little more time to prepare to report back to the rest of the class.Useful expressions:1.reliability2.image3.performance4.energy-saving5.to save petrol ASAP6.I prefer to choose the leading brands with reasonable price.7.I’m more interested in the image of car.8.I think about after-sales service.9.I pay much attention to the reliability on the past of the sellers.10.Safety system is as important as energy-saving system.Step 3 Self-studyHelp Ss finish exercises in this part.Ex 4 Exam practiceNotes:1.the latest addition to our extensive 最新产品2.flexible machine 多功能机器3.variety 种类，强调与众不同4. range (在某一范围内)同类货品，一批，系列5.spread 差异，差距6.provide sb. With sth. / provide sth.7.however :然而，可是，要用逗号与其他成份分开Unit 7 (b) Product developmentsI. Teaching Objectives:i. To enable Ss to talk about product developmentii. To practise reading and listening for specific informationiii.To review specific words ( first, after that etc.)iv. To review the present continuous and going to for future arrangements and intentionsII. Materials needed: Cassette-Pass cambridge BEC PreliminaryCards- Set A 9 cards: one set of cards per pair/ group to bephotocopied from T’s GuideIII. Teaching Process:i.Unit overview·Product testingSpeaking: Ss do a quiz about drug development in the USA.Reading: Ss read an article to find answers to the quiz. Ss re-read the article and complete a table aboout the stagesof the development process.Language focus: Ss review language for sequescing ( first, then, nest etc.) Writing: Ss put cards describing the drug development process in order then write a text linkin the stages.Speaking: Ss talk in pairs about the development of one of their company’s products or services.·Making a productListening: Ss listen to a marketing manager talking about plans for the launch of a new arthritis drug and answer comprehensionquestions. Ss listen again and order the stages in the process.Langues focus: Ss review the present continuous for future arrangements and going to for intentions.Speaking: Ss talk in pairs about their company’s plans. Ss then ask and answer questions about personal plans.·Self-studyV ocabulary: Gap-fill exercise.Language focus: Gap-fill exercise.V ocabulary: Multiple-choice gap-fill exercise.Exam pppractice: Multiple-choice comprehension exercise.ii.Detailed study of this unitStep 1 Product testingWarmer: T writes drug development on the boardand asks Ss to work in pairsand think of five words connected with the subject (test, monitor, launch, develop, animals)Ex.1 SpeakingSs work in pairs and do a quiz about drug development. The aim is to interest Ss in the topic and to provide a reason for reading the article in Ex. 2.Ex.2 ReadingSs read the article to find the answers to the quiz.Notes:(1) be to + 不定式结构表示的将来动作一般都是受人们一直控制的，表示计划，安排或受人之示，be going to 表示现在的意图。

牛津译林版英语七上Unit7《Shopping》(Integratedskills)英文说课稿

牛津译林版英语七上Unit 7《Shopping》（Integrated skills）英文说课稿一. 教材分析《牛津译林版英语七上Unit 7 Shopping》主要围绕购物主题展开，通过学习本单元，学生能够掌握与购物相关的词汇和表达方式，学会如何描述商品、价格、尺寸和颜色等，并能够运用所学生态情境进行简单的交流。

本单元包括听力、口语、阅读和写作等环节，旨在提高学生的综合语言运用能力。

二. 学情分析针对初中一年级的学生，他们在学习英语的过程中已经积累了一定的词汇和语法知识，具备一定的听、说、读、写能力。

但对于购物主题的相关词汇和表达方式可能较为陌生，因此需要在教学过程中加强对这些词汇的讲解和运用。

此外，学生可能对实际购物场景中的交流方式还不够了解，需要通过情景模拟等方式进行引导和训练。

三. 说教学目标1.知识目标：学生能够掌握与购物相关的词汇和表达方式，如商品名称、价格、尺寸、颜色等；了解购物场景中的基本交际用语。

2.能力目标：学生能够运用所学生态情境进行简单的交流，提高口语表达能力；通过阅读和写作，提高学生的综合语言运用能力。

3.情感目标：培养学生热爱生活、积极购物的态度，增强对英语学习的兴趣。

四. 说教学重难点1.重点：购物相关词汇和表达方式的掌握，以及实际购物场景中的交际运用。

2.难点：对于购物场景中一些特殊表达方式的运用，如讨价还价、推荐商品等。

五. 说教学方法与手段1.教学方法：采用情境教学法、任务型教学法和分组合作学习法，引导学生主动参与课堂活动，提高实际运用英语的能力。

2.教学手段：利用多媒体课件、实物展示、角色扮演等手段，为学生提供生动、直观的学习资源。

六. 说教学过程1.导入：以一段关于购物的短视频引入话题，激发学生的兴趣。

2.新课呈现：通过展示商品图片，引导学生学习与购物相关的词汇和表达方式。

3.情景模拟：分组进行角色扮演，模拟购物场景，练习实际交际用语。

4.听力训练：播放购物场景的听力材料，学生完成相关练习。

商务英语实训教程上册上册 unit 7 Market Share 教师参考共33页文档

13. saddle ['sædl] 例句1：It looks like a saddle.它看起来像一个马鞍。例句2：Then each of them took off his saddle bag, which seemed to Ali Baba to be full of gold and silver from its weight.然后他们每一个都拿下了他的鞍囊，阿里巴巴从他们的重量看出每一个都装满了金子和银子。
市场份额
在行业中，市场份额是最普遍的成功测算方法之一。为了正确地确定市场份额,公司必须对市场进行清晰定位。拥有大市场中的小份额和小市场中的大份额可以同样获利。一个生产皮革马鞍的制造商必须确定他的市场是由马鞍销售，和骑术相关的销售或所有皮革商品的销售构成的。显而易见，它在马鞍行业中的销售份额比它在皮革货物市场中的份额要大得多。
Business Terms
1.potential market潜在市场通常是指客观存在的,由于诸多固素的影响而未显露或
【文本翻译】
市场份额
公司一直都关注他们的产品或服务在潜力市场中所占的比例,他们实际上所占有的市场比例常常被称之为公司的市场份额。的比例。用公式表示如下，市场份额=公司的销售量÷市场总销售量。份额的表现形式或是销售额的比率，或是销售单位的比率，或是顾客的占有率。最常见的参照是看销售额的比率。
2. refer to as 例句1：The people we refer to as Net Worms are addicted to the Internet. 所谓网虫，就是上网上瘾的人。例句2：People who work in offices are usually refer to as “white collar workers”. 那些在办公室工作的人被称为“白领工人”。

牛津译林版英语七年级上册Unit7ShoppingIntegratedskills教学设计

牛津译林版英语七年级上册Unit7ShoppingIntegratedskills教学设计
一、教学目标
（一）知识与技能
在本章节的教学中，学生将通过学习牛津译林版英语七年级上册Unit 7 "Shopping"的Integrated skills部分，掌握以下知识与技能：
1.词汇：学生能够掌握并运用与购物相关的词汇，如shop, store, customer, salesperson, price, discount, pay, receipt等，以及描述商品的形容词，如cheap, expensive, lovely, comfortable等。
2.合作意识：培养学生团结协作、共同完成任务的精神，提高人际沟通能力。
3.价值观：通过购物场景的学习，引导学生树立正确的消费观念，学会合理消费、节约资源。
4.社会责任感：让学生了解购物行为对环境和社会的影响，培养其社会责任感。
5.文化意识：通过学习购物相关的英语表达，使学生了解中西方购物文化的差异，增强跨文化交际能力。
-学生小组合作，争取在最短的时间内完成任务。
（五）总结归纳
1.教师引导学生回顾本节课所学内容，总结购物词汇、句型和语法点。
-教师提问：“What have we learned today?”
-学生回答，教师补充并板书重点内容。
2.教师强调跨文化交际在购物场景中的重要性，提醒学生在实际购物中要注意文化差异。
三、教学重难点和教学设想
（一）教学重难点
1.重点：购物场景中的词汇、句型和语法结构，以及在实际场景中的运用。
难点：词汇的准确记忆与运用，尤其是一般现在时态的疑问句和否定句的构造，以及购物过程中的实际交际能力。
2.重点：听力技巧的培养，特别是对购物对话中细节信息的捕捉。