市场调查问卷样本(英文版)
英文问卷调查模板范文
英文问卷调查模板范文Alright, here's a sample of an informal and conversational English questionnaire template that meets your requirements:Hey there! Just a few quick questions for you. No biggie, promise!1. Do you enjoy spending time outdoors? Like, going fora walk in the park or hiking in the mountains?2. When it comes to movies, are you more of a comedy fan or do you prefer something more serious like a drama?3. Have you ever tried a vegan diet? If so, what was your experience like?4. Do you prefer reading books in paperback or e-books? Any particular reason why?5. What's your favorite thing to do on a lazy Sunday afternoon? Is it watching TV, catching up on sleep, or something else?6. Are you a morning person or a night owl? Do you find yourself more productive during certain hours of the day?7. Have you ever visited a different country? If yes, which one was it and what was your favorite part about the trip?8. Do you like listening to music while you work? What kind of music helps you focus best?9. What's your favorite food to cook at home? Is it something simple or do you enjoy spending hours in the kitchen?10. How do you usually spend your free time? Do you have any hobbies or activities that you're really passionate about?。
市场调研英文版
ContentsContents (1)ⅠResearch Background and Significance (1)ⅡResearch Proposal (1)Purpose of the research (1)ⅢResearch Design (2)Sample Design (2)Data gathering (2)Data Processing and analysis (3)Report preparation (3)Time schedule (3)Secondary Data (3)Research design (4)ⅣData Analysi s (5)Mobile phone brands (5)Mobile phone tariff (6)Mobile phone use (7)ⅣConclusions and Recommendations (8)Appendix ......................................................................................... 错误!未定义书签。
ⅠResearch Background and SignificanceAs technology is progressing and the economy continues to develop, people's consumption level of mobile phone is increasingly larger, the phone is no longer a status symbol of the individual characters and special for the adults. Young people, especially college students, have quietly become the new consumer groups. More and more businesses have begun to see university students as one of the most important mobile phone purchasers and consumer groups. There were more and more tailor-made mobile phones for college students a lot of students. Mobile phones, as an important means of communication, a high-end technology product, a fashion symbol of one’s status, its popularity in the campus has beyonded people's imagination.ⅡResearch ProposalPurpose of the researchThe general purpose of the study is to determine the current situation about college students’ mobiles.1.To identify the consumption of the mobile phone market capacity for collegestudents and its structure, quality, price, brand and other related market conditions.2.To comprehend where the college students buy mobile phones generally, whichprice of mobile phones they choose, and what kind of mobile phones and function they prefer and other basic situations.3.To study consumer behavior and psychology, and understand the consumption andcollege students' mobile phone habits.4.To make mobile phones and mobile phone market situation and potential analysis,to understand the structure of college students' use of mobile phone and the potential demand of the market.ⅢResearch DesignThe Questionnaire survey method will be the basic research design. At the same time, we will use some interviews in our research. Each respondent will be college students. We will put the PSQ on the Internet and make some E-mail questionnaires. The personal interviews will be our university’s students and are generally expected to last 10~15 minutes.Following are some questions that will be asked.Which kind of brand are you using now?A.IPHONEB. SAMSUNGC. HTCD. NOKIAE. MotorolaF. LGG. Sony EricssonHow did you get your mobile phone?A.Parents buy it for youB. Buy it by yourselfC. Be gave as a present Sample DesignA survey of approximately 100 college students on the Internet will provide the database for this study. The questionnaires will be put on the Internet and some will send E-mails to college students. The sample will be selected on a probability basis from all respondents. Eligible respondents will be college students.Data gatheringThe data of questionnaires survey on the Internet will be gathered and E-mails will be put into analysis.Data Processing and analysisStandard editing and coding procedures will be utilized. Simple tabulation and cross-tabulations will be utilized to analyze the data.Report preparationA written report will be prepared, and an oral presentation of the findings will be made by the research analyst.Time scheduleSecondary DataAccording to the information we searched for, we've gathered about general condition of college students’ mobile phones and a real questionnaire.College student consumer is a huge energy and space market, also is mobile phone industry is facing fierce competition in the market to expand. The study by way of questionnaire survey of college student is random sampling. Generally speaking, the influence of consumer spending behavior product factors, consumer factors and the external environment factors. Focusing on brand, quality, function, the price, the main influence factors to reveal the behavior of the college students' mobile phoneconsumption main factor.手机品牌排行手机价格学生手机的使用要求分析Research designOur group chooses International Research to collect data and make analysis.The advantage of international marketing is that it make sure the validity and authenticity of the questionnaire research. The picture shows the sources of questionnaire.The questions 1,2,4 we design to research the brands and economic utility level for college students’ mobile phones.And the main purpose of question 6,7,8 is to understand which functions students pay more attentions to.Questions 3,5,9 are focusing on the finance charges of majority college studentsThe final questions 10 11 12 are surveys for the dependence of mobile phones.ⅣData Analysi sMobile phone brandsFavorite brandsOwned brandsWith the gradual development of communications, the major mobile brands to enter the market, people are also selected according to their preferences like mobile phones, but perhaps restrictions due to external conditions, people tend to buy cell phones and do not match.May be due to some of the conditions are not suitable for their own products, resulting in consistent with the mobile phone does not have people like.Through surveys of college students preferred brand of mobile phones that Apple by a nose ahead once the percentage of mobile phone leader Nokia.Second is the Samsung 32.39%,HTC28.17%, Motorola 9.86%, Lenovo 7.04% Sony Ericsson 2.82% other cent.While in college students to buy mobile phones, Nokia21.13%HTC8.45% Motorola Samsung 45.07% Apple cent 5.63% Lenovo 8.45% other cent.Mobile phone tariffIn the price survey, we found that consumers like to $ 1000 to $ 2000 price, the percentage up to 42.25%, and 39.44% valued at $ 2000 to $ 3,000 in the high-end mobile phonesThere 5.63% of consumers said they would select the $ 1000 of the following phones.Of course, there are some consumers to buy higher priced mobile phone, where more than 3,000 yuan 12.68%, student of consumer groups, it was quite popular in the middle of the price mobile phone.Cell phone monthly fee to become a part of students ' everyday life expenses, through investigation of students mostly between 50-100 and 43.66% less than 50 per cent of 28.17%, these data reflect students ' are not taking too much on the phone calls cost only about 10% of more than 150.The figure above shows the attitude of the male and female face too much overhead there is difference, male attention and offers and no women in positive, they prefer the restraint to resolve, whereas women in the 65.85% value by focusing on activities to reduce cost.Mobile phone useStudy of mobile phone use time we will find that college students 47.89% of cell phone use for more than 4 years, five years accounted for 3-4, five years accounted for 2-3, within five years accounted for 1-2 year 7.04%College students ' attitudes towards mobile approach rely on, in which men andwomen use cell phone most of the time in a day for more than 2 hours, but the male is between 0.5 to 1 hour is greater than the proportion of women, 1-2 hours and six hours, however a small portion is less than women, and women for phone use over time too male.ⅣConclusions and RecommendationsWith economic development, people's living standard continues to improve. Communication technology continues to progress, the mobile phone is increasingly becoming an integral part of people's lives. Own a mobile phone is no longer the monopoly of a few college students generally have a mobile phone is not surprising that the University’s mobile phone market has also become the mobile phone operators aimed at a market can not be ignored.After analysis of the questionnaire, the mobile phone consumer motivation of university students is clear, the consumer desire to strengthen the students gradually formed a specific buying motivation. Consumer motivation of university students is consider the function, style, price, brand, place of purchase, and other factors.After research found that college students when buying cell phones, the focus is on quality, only 5.56% of people would consider the price, showing that consumer’s psychology, there are some comparisons and face. It can be seen from the figure of which 58.33% of people think that the practical length of life, the factors that signal is the main consideration when buying cell phones, followed by the fashion popular. Most investigators believe that the premise of the qualityassurance, first consider the design of phone, such as shape, size, thickness, material, color and so on.research limitationsIn order to make the survey as accurately as possible, we choose the sample carefully, select the survey methodology, but even so, the investigation still has its limitations and shortcomings.1) limitation in the directionDifferent people may choose a different perspective to the investigation or analysis, a different angle may be the conclusion of the survey results and analysis, In addition, these conclusions are my own subjective opinion, may in some respects not very accurate.2)The limitation of the sampleSampling a different number of limitations,may survey result,the impact and thus do not reflect a real phenomenon,In addition,during the investigation may be due to the expression of the investigators or unintentional guidance, so respondents can not do the correct answer.impact on the survey results.smaller than the population. So, the research is limited in the smaller scope which may not can reflect the common phenomenon in the all colleges.3)The limitation of the content of the questionnaireWe can't research all of the aspects of the object and we choose some aspects that we think are essential to the object. But are these import actually? We can't give the definite answer. So this is a limitation of our research. The content of questionnaire may be not comprehensive or may be not involving highly.。
英文市场问卷调查案例
Market Qstionnaire for ForeignBusinessman of YiWu MarketHello, we are students from Hangzhou V ocational Technical. College. Our major is marketing. And now w e want to know the situation about work and live of alien merchant in YiWu. Could you please do me a faver? Could you spend a few minutes to help me finish some questions?We would be very grateful if you do that.Name_____________ Country_______________1.How long have you been to YiWu ?A. no longer than 1 yearB. 1-5 yearsC.6-10 yearsD.more than 10 years2.What do you think about YiWu Small Commodity Market ?A. very goodB. goodC. just so soD. terrible3.How do you know YiWu Small Commodity Market ?A. Internet or radioC. Introduced by other business partnersD. Introduced by friends4.What’s your opinion about the price ?A. expensiveB. reasonableC. cheap5.What’s your opinion about the quality of YiWu Small Commodities ?A. goodB. just so soC. not so good6.What’s your opinion about the services of YiWu Small Commodities Market ?A.very goodB.goodC. just so soD.terrible7.which is the most attractive thing of Yiwu commodity market?A. LocationB. Market PotentialC. ServicesD. Large passenger flow8. Will you recommend your friends to come here for business investment?A. yesB.noC.not take into account9.As an international friend,what's the most impedient of come to Yiwu for business?A. FundsB. Unfamiliar environmentC. PolicyD. Competitive10.Do people in your country know YiWu Small Commodity Maket in China?A yes B.no11. Are you adapted to the local custom or lifestyle of Yiwu?A. Adaptation B, Unsuited C. Unclear12.What changes about the development of YiWu Small Commodity Market in recent year ?_______________________________________________________ 13. What are the advantages and disadvantages about YiWu Small Commodity market ?________________________________________________________ ________________________________________________________ 14. .Do you have expectations of the future development for YiWu ? _______________________________________________________ _______________________________________________________。
调查问卷相关资料(英文版)
调查问卷相关资料(英文版)Title: Survey Questionnaire on Consumer Preferences and BehaviorIntroduction:This survey aims to collect information about consumer preferences and behavior in order to gain insights into the factors influencing purchasing decisions. We appreciate your time and participation in this survey. All responses will be kept confidential and used for research purposes only.Section 1: Demographic Information1. Gender:- Male- Female- Non-binary- Prefer not to say2. Age: _______ years3. Occupation: _______________________4. Monthly Income:- Less than $1000- $1000-$2000- $2000-$3000- $3000-$4000- $4000-$5000- More than $5000Section 2: Consumer Preferences5. What influences your purchasing decisions the most?- Quality- Brand reputation- Product reviews- Word of mouth- Convenience- Other: ______________________6. Which factor do you consider the least when making a purchase? - Quality- Price- Brand reputation- Product reviews- Word of mouth- Convenience- Other: ______________________7. Which of the following factors would make you switch from one brand to another? (Select all that apply)- Better quality- Lower price- More variety- Stronger brand reputation- Better customer service- Availability of exclusive benefits or rewards- Other: ______________________8. How important is environmental sustainability to you when making a purchase?- Very important- Important- Not very important- Not important at all9. Are you willing to pay more for products that are environmentally friendly or sustainable?- Yes, I am willing to pay a premium for such products- No, I wouldn't pay extra for such products- It depends on the price difference10. Would you prefer buying products directly from manufacturers or through retailers?- Directly from manufacturers- Through retailers- No preferenceSection 3: Shopping Behavior11. How frequently do you shop for non-grocery items?- Daily- Weekly- Monthly- Occasionally- Rarely12. What is your preferred shopping method for non-grocery items? - Physical stores- Online stores- Both13. What motivates you to shop online rather than in physicalstores? (Select all that apply)- Convenience- Wide product selection- Lower prices- Ability to compare products easily- Lack of time to visit physical stores- Avoiding crowds- Other: ______________________14. How often do you read product reviews before making a purchase?- Always- Often- Sometimes- Rarely- Never15. Have you ever made a purchase based solely on recommendations from social media influencers or celebrities? - Yes- No16. Do you participate in any loyalty or reward programs for the brands you frequently purchase from?- Yes, for multiple brands- Yes, for a few brands- NoSection 4: Conclusion17. Is there anything else you would like to share about yourconsumer preferences or shopping behavior? (Open-ended question)Thank you for taking the time to complete this survey! Your feedback is greatly appreciated.继续写相关内容,1500字Consumer preferences and behavior play a crucial role in shaping the economy and influencing market trends. Understanding the factors that influence purchasing decisions can help businesses tailor their products and marketing strategies to better meet consumer needs. This survey aims to gather insights into consumer preferences and behavior, allowing us to gain a deeper understanding of the drivers behind consumer choices.In the first section of the survey, we collect demographic information to ensure a diverse representation of respondents. This information helps us analyze the data in a meaningful way and identify any patterns or trends that may exist across different demographics. By including questions about gender, age, occupation, and income, we can gain insights into how these factors may influence consumer preferences and behavior. Moving on to section two, we explore consumer preferences. By asking participants what influences their purchasing decisions the most, we can identify the key factors that consumers prioritize when making a purchase. This helps businesses understand the importance of factors such as quality, price, brand reputation, product reviews, word of mouth, convenience, and other influences. Additionally, by asking participants to indicate the factor they consider the least, we can gain insights into aspects that may nothold as much weight in their decision-making process.The next set of questions explores the factors that could potentially make consumers switch from one brand to another. By understanding what factors would lead them to switch, businesses can identify areas where they can improve their offerings or capture new customers. Factors such as better quality, lower price, more variety, stronger brand reputation, better customer service, availability of exclusive benefits or rewards, and other considerations can all play a role in the decision to switch brands.Environmental sustainability is an increasingly important consideration for many consumers. By asking participants to evaluate the importance of environmental sustainability when making a purchase, we can gain insights into the extent to which consumers prioritize eco-friendly or sustainable products. Furthermore, understanding whether consumers are willing to pay a premium for such products helps businesses gauge the demand for environmentally friendly offerings.The survey also asks participants about their preferred purchasing method for non-grocery items. By evaluating the prevalence of physical stores versus online stores, businesses can adapt their strategies to meet consumer preferences. Furthermore, the motivations behind shopping online versus in physical stores shed light on the advantages and benefits that consumers perceive in each channel.Consumer behavior is also shaped by the information they have access to. By asking participants how often they read productreviews before making a purchase, we can determine the prominence and impact of online reviews in influencing consumer decisions. Additionally, we examine the impact of recommendations from social media influencers or celebrities on buying decisions. This provides valuable insights into the role that influencer marketing plays in shaping consumer behavior.Finally, we provide an open-ended question where participants can share any additional information or insights they may have regarding their consumer preferences or shopping behavior. This allows participants to provide any additional context or input that may not have been captured in the previous questions. This qualitative data can complement the quantitative data collected throughout the survey and provide a more holistic understanding of consumer preferences and behavior.In conclusion, this survey aims to collect information on consumer preferences and behavior to gain valuable insights into the factors influencing purchasing decisions. By understanding these factors, businesses can make more informed decisions about their products, marketing strategies, and customer experiences. The data collected from this survey will help businesses meet consumer needs more effectively and ultimately contribute to a more customer-centric market. Thank you once again for participating in this survey and sharing your valuable insights.。
市场调查问卷样本
Marketing strategy questionnairePrepared by:Da te:PurposeUse this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect, along with other development tools, to build your key marketing strategy.This template is divided into the following question sections:1. .............................................................................................................. Background 22. ......................................................................................................................... M arket 33. ...................................................................................................... Target Audience 54. .............................................................................................................. Competition 75. ...................................................................................................................... Offering 96. ................................................................................................................... M essages 117. .................................................................................... S ales and Buying Process 138. ........................................................................................................................ Pricing 151. BackgroundA. What business are we in? (What needs does our business meet in themarketplace?)(2–3 sentences)B. What services and/or products do we provide?(1 paragraph)C. What are our business objectives over the next two years? Be as specific aspossible, and make sure to address the following goals:•Number of customers•Revenue•Profit•Market shareD. What compelled us to start this business?2. MarketA. What is the market opportunity? What is the market size? Be sure to look atmarket size with respect to geography and to industry.B. How can the market be segmented into logical customer groupings?C. What are the key industry trends that are fueling our success? What industrytrends can inhibit our success?D. What is the economic climate now and in the next couple of years? How willthe economic climate affect our business?E. Is our business or market affected by business cycles or seasons? If so,describe how it is affected.3. Target AudienceA. What market segments are we targeting (list segment name andcharacteristics)? What segments are we not targeting?B. What kind of audience are we targeting? What are its members' demographicsand psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority.C. What is our customer’s primary reason for buying or wanting to useour product or service?D. Why would someone prefer our offering versus that offered by thecompetition? (You might want to answer the section on competition and thencome back to this question.)E. Are there any issues or concerns that the target audience mighthave regarding this type of product or service?4. CompetitionA. What categories of competition threaten our success? Label eachcategory, and identify its key characteristics. Prioritize the categories from greatest to least threatening.B. Which companies pose the greatest threat, and how do theydifferentiate themselves? What strategic or tactical elements do they use that threaten our success? List the strengths and weaknesses for each of these elements.C. Which competitors have the largest market share within our targetmarket segments? Which competitors have the greatest visibility with our target audience?D. How will we differentiate ourselves to best combat competition?E. What barriers to entry into the marketplace are we creating for ourselves?5. OfferingA. What need is our offering designed to fill? Identify the need for eachtarget audience.B. What features and associated benefits does our offering provide?Identify features and associated benefits for each target audience.C. How do we deliver the features identified in item B? Be specific—thisis the proof that we can do what we say.D. Of these features, which ones differentiate us from the competition?E. What improvements can we make to our offering to better meetcustomer needs?F. What new offerings would our customers most like us to develop?6. MessagesA. What does each of our identified target audiences know and believeabout us today?B. What is the single most important message that we mustcommunicate to ALL of our target audiences?C. What evidence can be used to support the claim that we make in oursingle most important message?D. List the single most important message that we must communicateto EACH target audience. (This might or might not be the same answer as in item A.)E. What evidence can be used to support the claims for each messagelisted in item D?F. What happy clients do we have today that we can reference in our communications? What did they buy from us, and why are they happy?G. What kind of personality do we want to portray in our communications? What tone? What flavor?H. What is the net impression about our company or offering that we want clients and partners to take away after each interaction with our company?7. Sales and Buying ProcessA. What is the process for selling our services or products (list the key milestonesin the process)? Do we use any of the following processes?•Direct personal sale•Direct online sale•Indirect through channelsB. Who is involved, both from our company and from our sales channelpartners, in each step of the sales process?C. How does our target audience buy our type of offering? Is the purchase animpulse buy or a planned purchase?D. What purchase process steps do the members of our target audience follow?Does this process vary based on the vendor that they select? If the processdoes vary, explain how and/or why?E. What buying criteria does our target audience use to select an offering?F. What criteria does our target audience use when selecting a vendor or amanufacturer?8. PricingA. How important is price in the decision process? (See the “Sales and BuyingProcess section” above.)B. What is our current pricing structure, including discounts, product options,rebates, and so on? Do our customers understand it?C. Which of our competitors is considered the price leader? What does the priceleader charge for its offering? How does the price leader determine its price?D. What are our other competitors charging for their offerings?E. What can be done to reduce costs without affecting quality?F. What tradeoffs of price or value, or of both price and value, do customersmake?G. What is the perceived value of our offering as compared to its price?H. What service(s) do we currently include in the price of our product? Whatservices can we consider now and in the future?I. Are competitive price changes anticipated in the near future?J. What industry trends are going to drive prices down? What industry trends are going to drive prices up?。
英文的调查问卷范文
英文的调查问卷范文As a Baidu Wenku document creator, I am pleased to present to you a sample of an English survey questionnaire. Surveys are an essential tool for gathering information and insights from a target audience. They can be used for various purposes, such as market research, academic studies, or customer feedback. A well-crafted survey questionnaire is crucial for obtaining accurate and valuable data. Below is an example of an English survey questionnaire that can be used as a reference for creating your own.Survey Questionnaire:1. Personal Information:Name:Age:Gender:Occupation:Education level:2. Consumer Behavior:a. How often do you purchase products online?Once a week。
Once a month。
Rarely。
Never。
b. What factors influence your decision to purchase a product online?Price。
Product reviews。
Brand reputation。
调查问卷全英模板
---Introduction:Dear [Recipient's Name],We are conducting a customer satisfaction survey to gather valuable feedback on our products/services and to better understand your experience with us. Your responses will be anonymous and will help us improve our offerings and customer service. We greatly appreciate your time and willingness to participate. Please take a few moments to complete this survey. Thank you!---Section 1: General Information1. Name:- First Name:- Last Name:2. Contact Information:- Email Address:- Phone Number:3. Demographics:- Age Range:- 18-24- 25-34- 35-44- 45-54- 55-64- 65+- Gender:- Male- Female- Non-Binary/Third Gender- Prefer not to say4. How did you hear about our products/services?- Online Advertising- Word of Mouth- Social Media- Other (Please specify): ___________---Section 2: Product/Service Experience5. On a scale of 1 to 5, how satisfied are you with ourproducts/services? (1 being very dissatisfied, 5 being very satisfied) - 1- 2- 3- 4- 56. Please rate the following aspects of our products/services:- Quality: ___________- Price: ___________- Variety: ___________- Packaging: ___________- Overall Value: ___________7. What features do you like most about our products/services? Pleaselist up to three:- ___________- ___________- ___________8. What aspects of our products/services could be improved? Please list up to three:- ___________- ___________- ___________---Section 3: Customer Service Experience9. On a scale of 1 to 5, how satisfied are you with our customer service?(1 being very dissatisfied, 5 being very satisfied)- 1- 2- 3- 4- 510. Please rate the following aspects of our customer service:- Responsiveness: ___________- Knowledgeability: ___________- Friendliness: ___________- Problem Resolution: ___________- Overall Customer Service Experience: ___________11. What did you like most about our customer service? Please list up to three:- ___________- ___________- ___________12. What could our customer service improve on? Please list up to three:- ___________- ___________- ___________---Section 4: Additional Feedback13. Is there anything else you would like to share about your experience with our products/services or customer service? Please provide any additional comments or suggestions:___________---Conclusion:Thank you for taking the time to complete this survey. Your feedback is invaluable to us and will help us improve our products/services and customer experience. We look forward to continuing to serve you in the future.End of Survey---Please note that this template can be customized based on the specific needs of your survey. You may add or remove questions, adjust the rating scales, or include additional sections relevant to your business.。
英语版调查问卷模板
---IntroductionDear [Customer Name],Thank you for choosing [Company Name] as your preferred [product/service provider]. We value your business and are committed to providing the best possible experience. To help us improve our services and better meet your needs, we kindly request your feedback through this customer satisfaction survey. Your responses are confidential and will be used solely for internal analysis and improvement purposes. We appreciate your time and valuable input.---Section 1: General Information1. Customer Information- Full Name:- Email Address:- Contact Number:- Purchase Date:- Product/Service Type:2. Demographics- Age Group:- 18-24- 25-34- 35-44- 45-54- 55-64- 65+- Gender:- Male- Female- Non-Binary/Third Gender- Prefer not to say3. Frequency of Purchase- How often do you purchase [product/service] from [Company Name]? - Daily- Weekly- Monthly- Quarterly- Annually- Rarely---Section 2: Product/Service Quality4. Overall Satisfaction- On a scale of 1 to 5, how satisfied are you with our[product/service]?- 1 - Very Dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very Satisfied5. Product/Service Features- Please rate the following features of our [product/service]:- Quality: __________- Reliability: __________- Performance: __________- Durability: __________- User-Friendly: __________6. Value for Money- Do you feel that the [product/service] offers good value for its price?- Yes- No- Neutral---Section 3: Customer Service7. Service Experience- How satisfied are you with the level of customer service you received?- 1 - Very Dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very Satisfied8. Communication- How would you rate the clarity and helpfulness of our communication?- 1 - Very Poor- 2 - Poor- 3 - Neutral- 4 - Good- 5 - Very Good9. Resolution of Issues- How satisfied are you with the resolution of any issues or concerns you may have had?- 1 - Very Dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very Satisfied---Section 4: Additional Feedback10. Recommendation- Would you recommend our [product/service] to others?- Yes- No- Neutral11. Additional Comments- Please provide any additional comments or suggestions you may have regarding our [product/service] or customer service.---Closing RemarksThank you once again for taking the time to complete this survey. Your feedback is invaluable to us, and we are dedicated to continuously improving our services to better serve you. We look forward to hearing from you soon.Sincerely,[Your Name][Your Position][Company Name][Company Contact Information]。
英语问卷调查范文
英语问卷调查范文English:As part of our research on consumer behavior, we would like to gather some information from you through this survey. Your participation in this survey is completely voluntary, and all the information collected will be used for research purposes only. The data collected will be kept confidential and will not be shared with any third parties. The survey will cover topics such as your purchasing habits, brand preferences, and shopping attitudes. Your honest and thoughtful answers will provide valuable insights for our research, and we appreciate your time and effort in completing this survey. Thank you for your cooperation.中文翻译:作为我们消费者行为研究的一部分,我们希望通过这项调查收集一些关于你的信息。
您参与此调查完全是自愿的,收集到的所有信息将仅用于研究目的。
所收集的数据将被保密,不会与任何第三方分享。
此调查将涵盖您的购买习惯、品牌偏好和购物态度等主题。
您诚实和周详的答案将为我们的研究提供宝贵的见解,我们感谢您花时间和精力完成这项调查。
谢谢您的配合。
英语食品调查问卷模板范文
Introduction:Dear [Participant's Name],Thank you for taking the time to participate in our food survey. Your insights are crucial for understanding consumer preferences and trends in the food industry. This questionnaire aims to gather information about your eating habits, preferences, and experiences with various types of food. Please answer the following questions honestly and to the best of your ability. Your responses will be kept confidential and used for research purposes only.Section 1: General Information1. What is your age?- 18-24- 25-34- 35-44- 45-54- 55-64- 65+2. What is your gender?- Male- Female- Non-binary- Prefer not to say3. What is your marital status?- Single- Married- Widowed- Divorced- Separated- Prefer not to say4. How many people live in your household?- 1- 2- 3- 4- 5+- Prefer not to saySection 2: Eating Habits5. How often do you eat out at restaurants or cafes?- Daily- Weekly- Monthly- Rarely- Never6. What types of restaurants or cafes do you prefer to visit? - Fast food- Casual dining- Fine dining- Healthy dining- Fast casual- Other (please specify)7. How important is healthiness in your food choices?- Very important- Somewhat important- Neutral- Somewhat unimportant- Not important at all8. Do you follow any specific dietary restrictions or preferences? - Vegetarian- Vegan- Gluten-free- Lactose intolerant- Halal- Kosher- None- Other (please specify)9. How would you describe your typical daily calorie intake?- Low (less than 1500 calories)- Moderate (1500-2500 calories)- High (more than 2500 calories)10. How often do you cook at home?- Daily- Several times a week- Once a week- A few times a month- RarelySection 3: Food Preferences11. Which of the following food categories do you consume the most? - Fast food- Italian- Mexican- Asian- American- International- Healthy- Other (please specify)12. What are your top three favorite cuisines?1. ___________2. ___________3. ___________13. Do you prefer to try new and exotic foods?- Yes- No- Sometimes14. What is your preferred method of meal preparation?- Cooking- Baking- Grilling- Microwave- Delivery or takeout- Other (please specify)15. How important is convenience in your food choices?- Very important- Somewhat important- Neutral- Somewhat unimportant- Not important at allSection 4: Brand and Packaging Preferences16. How likely are you to purchase a food product if it is from a well-known brand?- Very likely- Likely- Neutral- Unlikely- Very unlikely17. What factors influence your decision to buy a food product?- Taste- Price-。
市场调查问卷样本(英文版)
市场调查问卷样本(英文版)Marketing strategy questionnairePrepared by:Da te:PurposeUse this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect, along with other development tools, to build your key marketing strategy.This template is divided into the following question sections:1. .............................................................................................................. Background 22. .................................................................................................................. ....... M arket 33. ...................................................................................................... Target Audience 54. .............................................................................................................. Competition 75. .................................................................................................................. .... Offering 96. ................................................................................................................... M essages 117. .................................................................................... S ales andBuying Process 138. .................................................................................................................. ...... Pricing 151. BackgroundA. What business are we in? (What needs does our business meet in themarketplace?)(2–3 sentences)B. What services and/or products do we provide?(1 paragraph)C. What are our business objectives over the next two years? Be as specific aspossible, and make sure to address the following goals:Number of customersRevenueProfitMarket shareD. What compelled us to start this business?2. MarketA. What is the market opportunity? What is the market size? Be sure to look atmarket size with respect to geography and to industry.B. How can the market be segmented into logical customer groupings?C. What are the key industry trends that are fueling our success? What industrytrends can inhibit our success?D. What is the economic climate now and in the next couple of years? How willthe economic climate affect our business?E. Is our business or market affected by business cycles or seasons? If so,describe how it is affected.3. Target AudienceA. What market segments are we targeting (list segment name andcharacteristics)? What segments are we not targeting?B. What kind of audience are we targeting? What are its members' demographicsand psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority.C. What is our customer’s primary reason for buying or wanting to useour product or service?D. Why would someone prefer our offering versus that offered by thecompetition? (You might want to answer the section on competition and thencome back to this question.)E. Are there any issues or concerns that the target audience mighthave regarding this type of product or service?4. CompetitionA. What categories of competition threaten our success? Label eachcategory, and identify its key characteristics. Prioritize the categories from greatest to least threatening.B. Which companies pose the greatest threat, and how do theydifferentiate themselves? What strategic or tactical elements do they use that threaten our success? List the strengths and weaknesses for each of these elements.C. Which competitors have the largest market share within our targetmarket segments? Which competitors have the greatest visibility with our target audience?D. How will we differentiate ourselves to best combat competition?E. What barriers to entry into the marketplace are we creating for ourselves?5. OfferingA. What need is our offering designed to fill? Identify the need for eachtarget audience.B. What features and associated benefits does our offering provide?Identify features and associated benefits for each target audience.C. How do we deliver the features identified in item B? Be specific—thisis the proof that we can do what we say.D. Of these features, which ones differentiate us from the competition?E. What improvements can we make to our offering to better meetcustomer needs?F. What new offerings would our customers most like us to develop?6. MessagesA. What does each of our identified target audiences know and believeabout us today?B. What is the single most important message that we mustcommunicate to ALL of our target audiences?C. What evidence can be used to support the claim that we make in oursingle most important message?D. List the single most important message that we must communicateto EACH target audience. (This might or might not be the same answer as in item A.)E. What evidence can be used to support the claims for each messagelisted in item D?F. What happy clients do we have today that we can reference in our communications? What did they buy from us, and why are they happy?G. What kind of personality do we want to portray in our communications? What tone? What flavor?H. What is the net impression about our company or offering that we want clients and partners to take away after each interaction with our company?7. Sales and Buying ProcessA. What is the process for selling our services or products (list the key milestonesin the process)? Do we use any of the following processes?Direct personal saleDirect online saleIndirect through channelsB. Who is involved, both from our company and from our sales channelpartners, in each step of the sales process?C. How does our target audience buy our type of offering? Is the purchase animpulse buy or a planned purchase?D. What purchase process steps do the members of our target audience follow?Does this process vary based on the vendor that they select? If the processdoes vary, explain how and/or why?E. What buying criteria does our target audience use to select an offering?F. What criteria does our target audience use when selecting a vendor or amanufacturer?8. PricingA. How important is price in the decision process? (See the “Sales and BuyingProcess section” above.)B. What is our current pricing structure, including discounts, product options,rebates, and so on? Do our customers understand it?C. Which of our competitors is considered the price leader? What does the priceleader charge for its offering? How does the price leader determine its price?D. What are our other competitors charging for their offerings?E. What can be done to reduce costs without affecting quality?F. What tradeoffs of price or value, or of both price and value, do customersmake?G. What is the perceived value of our offering as compared to its price?H. What service(s) do we currently include in the price of our product? Whatservices can we consider now and in the future?I. Are competitive price changes anticipated in the near future?J. What industry trends are going to drive prices down? What industry trends are going to drive prices up?。
调查问卷英语模板
Introduction:This questionnaire is designed to gather valuable insights and feedback from participants on a specific topic, event, product, or service. Your responses will be confidential and will help us improve and enhance our offerings. We appreciate your time and participation. Please answer all questions to the best of your ability. Thank you!---Personal Information:1. Age Group:- Under 18- 18-24- 25-34- 35-44- 45-54- 55-64- 65 and over2. Gender:- Male- Female- Non-Binary/Third Gender- Prefer not to say3. Occupation:- Student- Employed- Self-Employed- Retired- Homemaker- Unemployed- Other (please specify)4. Educational Level:- Less than High School- High School Graduate- Some College/Associate’s Degree- Bachelor’s Degree- Graduate Degree- Prefer not to say---Topic-Specific Questions:1. Overall Satisfaction:- On a scale of 1 to 5, how satisfied are you with[Product/Service/Event]?- 1 - Very Dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very Satisfied2. Features and Benefits:- Which features or benefits of [Product/Service/Event] do you find most valuable?(Please check all that apply)- A. Quality- B. Price- C. Customer Service- D. Durability- E. User-Friendly Interface- F. Reliability- G. Additional Features (please specify)3. Usage Frequency:- How frequently do you use [Product/Service/Event]?- Daily- Weekly- Monthly- Occasionally- Rarely- Never4. Likelihood to Recommend:- How likely are you to recommend [Product/Service/Event] to others? - 1 - Not at all likely- 2 - Somewhat unlikely- 3 - Neutral- 4 - Likely- 5 - Very likely5. Improvement Areas:- What areas of [Product/Service/Event] do you think could be improved?(Please specify)6. Challenges and Issues:- Have you encountered any challenges or issues while using[Product/Service/Event]? If so, please describe them.7. Additional Comments:- Do you have any additional comments or suggestions regarding [Product/Service/Event]? Please share them here.---Closing:Thank you for taking the time to complete this questionnaire. Your feedback is invaluable to us. If you have any questions or concerns, please feel free to contact us at [Contact Information]. We look forward to implementing your suggestions and improving our offerings based on your feedback.---End of Survey---Note: This template can be customized according to the specific needs of the survey. Additional questions, sections, or demographic filters can be added as required.。
调查问卷模板英语版
Introduction:Thank you for taking the time to complete this customer satisfaction survey. Your feedback is crucial for us to improve our services and ensure your continued satisfaction. This survey should take approximately 10-15 minutes to complete. All responses will be kept confidential and used solely for improving our service quality.Personal Information:1. Name (Optional): _______________2. Email Address (Optional): _______________3. Age: _______________4. Gender:- Male- Female- Other- Prefer not to sayProduct/Service Experience:5. How did you find out about our product/service? (Select all that apply)- Online search- Word of mouth- Social media- Advertisement- Other (Please specify): _______________6. On a scale of 1 to 5, how satisfied are you with our product/service?- 1 - Very dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very satisfied7. What product/service did you use?- _______________8. How long have you been using our product/service?- Less than 1 month- 1-3 months- 3-6 months- 6-12 months- More than 1 yearQuality of Product/Service:9. How would you rate the quality of our product/service? - 1 - Poor- 2 - Fair- 3 - Good- 4 - Very good- 5 - Excellent10. Were the product specifications clear and accurate? - Yes- No11. Did the product/service meet your expectations?- Yes- No12. How satisfied are you with the following aspects of ourproduct/service?- Durability: _______________- Performance: _______________- Design: _______________- Reliability: _______________13. Have you encountered any issues or defects with the product/service? If yes, please describe: _______________Customer Service:14. How satisfied are you with our customer service?- 1 - Very dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very satisfied15. How would you rate the helpfulness of our customer service team?- 1 - Not helpful- 2 - Somewhat helpful- 3 - Neutral- 4 - Very helpful- 5 - Extremely helpful16. How satisfied are you with the response time of our customer service?- 1 - Very dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very satisfied17. Would you recommend our product/service to others? Why or why not? _______________Overall Experience:18. How satisfied are you with your overall experience with our company?- 1 - Very dissatisfied- 2 - Dissatisfied- 3 - Neutral- 4 - Satisfied- 5 - Very satisfied19. What improvements, if any, would you suggest for our product/service?_______________20. Is there anything else you would like to share about your experience with our company? _______________Closing Remarks:Thank you once again for taking the time to complete this survey. Your feedback is greatly appreciated and will help us continue to provide the best possible experience for our customers.[Submit Survey]。
调查问卷英语作文模板
Introduction:Dear valued customers,We are delighted to have the opportunity to serve you and are always striving to improve our products and services. In order to better understand your needs and expectations, we have designed this customer satisfaction survey. Your feedback is crucial to us, and we genuinely appreciate your time and effort in completing this questionnaire. Please answer the following questions honestly and accurately. All responses will be kept confidential.1. Personal Information- Name: __________________________- Age: __________________________- Gender: __________________________- Email Address: __________________________2. Product/Service Experience- What product/service did you purchase from us?__________________________- How did you find out about our product/service? (e.g., online advertisement, referral, etc.) __________________________- How long have you been using our product/service?__________________________3. Overall Satisfaction- On a scale of 1 to 5 (1 being very dissatisfied and 5 being very satisfied), how satisfied are you with our product/service? __________- What do you like most about our product/service?__________________________- What do you dislike about our product/service?__________________________4. Quality of Product/Service- How would you rate the quality of our product/service? (1 being poor and 5 being excellent) __________- Have you encountered any issues or defects with our product/service? If yes, please describe them. __________________________5. Customer Service- How satisfied are you with our customer service? (1 being very dissatisfied and 5 being very satisfied) __________- What do you like most about our customer service?__________________________- What improvements can we make to enhance our customer service?__________________________6. Pricing and Value for Money- How satisfied are you with the pricing of our product/service? (1 being very dissatisfied and 5 being very satisfied) __________- Do you feel that the value for money is good? Why or why not?__________________________7. Recommendation- How likely are you to recommend our product/service to friends or family? (1 being not at all likely and 5 being very likely) __________- If you were to recommend our product/service, what would you say?__________________________8. Additional Comments or Suggestions- Is there anything else you would like to share with us?__________________________Thank you for taking the time to complete this survey. Your feedback is invaluable to us, and we will use it to make continuous improvements to our products and services. We truly appreciate your support and look forward to serving you better in the future.Sincerely,[Your Company Name][Your Company Contact Information]。
市场调研问卷最终版
The questionnaire of the research for college students shopping onlineDear schoolfellows:How are you. We are the members of a research group from Jilin University of Finance & Economics, and we are going to do a survey about the situation of college students shopping online. This questionnaire is in the form of anonymity, it won’t blab your personal information, the information we get will only be used for learning analysis rather than the commercial use. We hope that you fill in this form clearly. Thanks for your cooperation.1.Your Gender:MaleFemale2.W hat’s your grade?FreshmanSophomoreJuniorSenior3.Living expense per monthBelow 10001000~20002000~3000Over 30004.Do you have the experience of shopping online?YesNo5.(People with experience of shopping online please just skip this question) If not,what is the reason ?Don’t believe the saler and be afraid of being cheatedThe quality is poorDelivery company is poorOthers6.If you have the experience of shopping online, what problems have you metduring your online shopping?Goods brokenColor shadingOver quality guarantee periodLong time waitingWrong goods sent by saler7.How did you deal with these problems?Return the goodsChange the goodsNo activeConnect with the consumer service center and complain8.Have you ever browsed the shopping website in half a year?YesNo9.How often do you usually browse the shopping website?More than once in a dayOnce in a dayMore than once in a weekOnce a weekMore than once in a monthOnce a monthLess than once in a month10.How do you get to know the shopping website?The advertisement on the websiteSearch the internetFriends recommendWeb linksTV/ Newspaper/ MagazinesAdvertisement in e-mailAdvertisement outdoorsLeafletAdvertisement in the short message11.Why do you browse the shopping website?Search for a specific productSearch for the price for a specific productVarious items of productsConvenient for finding the productsPrice is lowOriginal for the webpage designCurious/ only look around12.The reason of shopping onlineHome deliveryCheapBuying the things that could not buy in storeSave strength and timeDiversity of productsCurious and have a tryHave more efficiency than traditional shoppingOthers13.When you shopping online, would you make a comparison with a few websites?YesNo14.What do you usually buy online?Books and magazinesAudio and video productsClothesPresentsHousehold electrical appliancesCommunication tools (mobile phone)Service of games onlineTickets serviceEducation serviceOthers15.Do you think shopping online is convenient?YesNo16.Do you think shopping online is cheap?YesNo17. How often do you purchase things online?More than once a weekOnce a weekMore than once a monthOnce a weekMore than once three monthsOnce in half a year18. How much do you usually pay for online shopping for one time?Less than 50 yuan50-100 yuan101-500 yuan501-1000 yuan1001-2000 yuan2001-5000 yuanMore than 5000 yuan19. How do you pay for the money when shopping online?Remit the moneyMake payment onlineCash on deliveryOther20. Do you decide to continue shopping online?YesNoUncertain21. Refer to the same products, how much the price online which was lower than the price in store would make you purchase?Lower than 50%5%-10%11%-20%21%-30%31%-50%More than 50%22. What do you think should improve of shopping online?The quality of productsThe delivery timeThe description of the products informationMeans of paymentCreditSafetyAfter sale servicePriceMeans of deliveryAdvertisementOthers23. What do you think of network development prospects?It is accepted by more and more people, the development space of it is very bigThere will be a rapid development in a short timeNot very good, there is still many problems after allIt will not have much development in a short timeAt last, the information you give is very important to us, thanks for your participation again.。
问卷调查设计权威样板(英文版)
问卷调查设计权威样板(英文版) Questionnaire Design Template for Survey (English Version) Introduction:Dear Participant,Thank you for taking the time to participate in this survey. Your feedback is valuable to us as it will help us understand your needs and preferences better. Please answer the questions honestly and to the best of your ability. Your responses will remain anonymous and will be used for research purposes only.Section 1: Demographic Information1. What is your age?a) 18-25b) 26-35c) 36-45d) 46-55e) Above 552. What is your gender?a) Maleb) Femalec) Prefer not to say3. What is your highest level of education?a) High school or belowb) Diplomac) Bachelor's degreed) Master's degree or aboveSection 2: Product/Service Evaluation4. Have you used our product/service before?a) Yesb) NoIf yes, please continue to question 7. If no, skip to question 5.5. What factors influenced your decision to not use ourproduct/service?a) Costb) Qualityc) Availabilityd) Lack of neede) Other (please specify)6. What improvements in our product/service would encourage you to consider using it in the future? (Open-ended question)7. How satisfied are you with our product/service on a scale of 1 to 10, with 1 being very dissatisfied and 10 being very satisfied?8. Which aspect(s) of our product/service do you find most appealing?a) Priceb) Qualityc) Convenienced) Design/aestheticse) Other (please specify)Section 3: Customer Experience9. How would you rate the overall customer experience with our product/service on a scale of 1 to 10, with 1 being very poor and 10 being excellent?10. Did you face any challenges or difficulties while using our product/service?a) Yesb) NoIf yes, please continue to question 11. If no, skip to question 13. 11. Please describe the challenges or difficulties you faced while using our product/service. (Open-ended question)12. How satisfied were you with the resolution of the challenges or difficulties faced, on a scale of 1 to 10, with 1 being very dissatisfied and 10 being very satisfied?13. How likely are you to recommend our product/service to a friend or colleague on a scale of 1 to 10, with 1 being very unlikely and 10 being very likely?Section 4: Suggestions and Feedback14. Do you have any suggestions on how we can improve our product/service? (Open-ended question)15. Is there any other feedback you would like to provide us with? (Open-ended question)Conclusion:Thank you once again for your time and valuable feedback. Your insights are greatly appreciated and will help us enhance our product/service to better meet your expectations.在调查问卷的第一部分中,我们收集了参与者的一些基本信息,包括年龄、性别和教育水平。
调查问卷模板及范文英语
---Introduction:Dear Respondent,Thank you for taking the time to participate in our survey. Your opinions and insights are valuable to us as we strive to improve our services and understand the needs of our customers/clients/students. This questionnaire should take approximately 10-15 minutes to complete. All responses will be kept confidential and used for statistical purposes only. We appreciate your time and honesty.---Section 1: Demographics1. Age:- Under 18- 18-24- 25-34- 35-44- 45-54- 55-64- 65+2. Gender:- Male- Female- Non-binary- Prefer not to say3. Occupation:- Student- Full-time Employee- Part-time Employee- Self-employed- Homemaker- Retired- Other (please specify)4. Annual Income:- Less than $20,000- $20,000 - $39,999- $40,000 - $59,999- $60,000 - $79,999- $80,000 - $99,999- $100,000 or more5. Education Level:- High School Diploma/GED- Some College- Bachelor's Degree- Master's Degree- Doctorate/Professional Degree- Other (please specify)---Section 2: Product/Service Experience6. How did you hear about our product/service?- Online Advertising- Word of Mouth- Social Media- Referral- Other (please specify)7. How long have you been using our product/service?- Less than 1 year- 1-2 years- 3-5 years- 6-10 years- More than 10 years8. On a scale of 1 to 5, how satisfied are you with our product/service?(1 = Very Dissatisfied, 5 = Very Satisfied)- 1- 2- 3- 4- 59. What features of our product/service do you find most valuable? (Select all that apply)- Quality- Price- Ease of Use- Customer Service- Reliability- Brand Reputation- Other (please specify)10. Have you encountered any issues or problems with our product/service? If yes, please describe them below:- [Your response here]---Section 3: Overall Satisfaction and Recommendations11. On a scale of 1 to 5, how likely are you to recommend ourproduct/service to a friend or colleague? (1 = Not Likely, 5 = Very Likely)- 1- 2- 3- 4- 512. What changes, if any, would you suggest we make to ourproduct/service to improve it?- [Your response here]13. Do you have any additional comments or suggestions that you wouldlike to share?- [Your response here]---Thank You:Thank you once again for participating in our survey. Your feedback is crucial to our ongoing improvement and we truly appreciate your time and effort.Sincerely,[Your Name/Company Name][Contact Information]。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
Marketing strategy questionnairePrepared by:Da te:PurposeUse this template to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect, along with other development tools, to build your key marketing strategy.This template is divided into the following question sections:1. .............................................................................................................. Background 22. ......................................................................................................................... M arket 33. ...................................................................................................... Target Audience 54. .............................................................................................................. Competition 75. ...................................................................................................................... Offering 96. ................................................................................................................... M essages 117. .................................................................................... S ales and Buying Process 138. ........................................................................................................................ Pricing 151. BackgroundA. What business are we in? (What needs does our business meet in themarketplace?)(2–3 sentences)B. What services and/or products do we provide?(1 paragraph)C. What are our business objectives over the next two years? Be as specific aspossible, and make sure to address the following goals:•Number of customers•Revenue•Profit•Market shareD. What compelled us to start this business?2. MarketA. What is the market opportunity? What is the market size? Be sure to look atmarket size with respect to geography and to industry.B. How can the market be segmented into logical customer groupings?C. What are the key industry trends that are fueling our success? What industrytrends can inhibit our success?D. What is the economic climate now and in the next couple of years? How willthe economic climate affect our business?E. Is our business or market affected by business cycles or seasons? If so,describe how it is affected.3. Target AudienceA. What market segments are we targeting (list segment name andcharacteristics)? What segments are we not targeting?B. What kind of audience are we targeting? What are its members' demographicsand psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority.C. What is our customer’s primary reason for buying or wanting to useour product or service?D. Why would someone prefer our offering versus that offered by thecompetition? (You might want to answer the section on competition and thencome back to this question.)E. Are there any issues or concerns that the target audience mighthave regarding this type of product or service?4. CompetitionA. What categories of competition threaten our success? Label eachcategory, and identify its key characteristics. Prioritize the categories from greatest to least threatening.B. Which companies pose the greatest threat, and how do theydifferentiate themselves? What strategic or tactical elements do they use that threaten our success? List the strengths and weaknesses for each of these elements.C. Which competitors have the largest market share within our targetmarket segments? Which competitors have the greatest visibility with our target audience?D. How will we differentiate ourselves to best combat competition?E. What barriers to entry into the marketplace are we creating for ourselves?5. OfferingA. What need is our offering designed to fill? Identify the need for eachtarget audience.B. What features and associated benefits does our offering provide?Identify features and associated benefits for each target audience.C. How do we deliver the features identified in item B? Be specific—thisis the proof that we can do what we say.D. Of these features, which ones differentiate us from the competition?E. What improvements can we make to our offering to better meetcustomer needs?F. What new offerings would our customers most like us to develop?6. MessagesA. What does each of our identified target audiences know and believeabout us today?B. What is the single most important message that we mustcommunicate to ALL of our target audiences?C. What evidence can be used to support the claim that we make in oursingle most important message?D. List the single most important message that we must communicateto EACH target audience. (This might or might not be the same answer as in item A.)E. What evidence can be used to support the claims for each messagelisted in item D?F. What happy clients do we have today that we can reference in our communications? What did they buy from us, and why are they happy?G. What kind of personality do we want to portray in our communications? What tone? What flavor?H. What is the net impression about our company or offering that we want clients and partners to take away after each interaction with our company?7. Sales and Buying ProcessA. What is the process for selling our services or products (list the key milestonesin the process)? Do we use any of the following processes?•Direct personal sale•Direct online sale•Indirect through channelsB. Who is involved, both from our company and from our sales channelpartners, in each step of the sales process?C. How does our target audience buy our type of offering? Is the purchase animpulse buy or a planned purchase?D. What purchase process steps do the members of our target audience follow?Does this process vary based on the vendor that they select? If the processdoes vary, explain how and/or why?E. What buying criteria does our target audience use to select an offering?F. What criteria does our target audience use when selecting a vendor or amanufacturer?8. PricingA. How important is price in the decision process? (See the “Sales and BuyingProcess section” above.)B. What is our current pricing structure, including discounts, product options,rebates, and so on? Do our customers understand it?C. Which of our competitors is considered the price leader? What does the priceleader charge for its offering? How does the price leader determine its price?D. What are our other competitors charging for their offerings?E. What can be done to reduce costs without affecting quality?F. What tradeoffs of price or value, or of both price and value, do customersmake?G. What is the perceived value of our offering as compared to its price?H. What service(s) do we currently include in the price of our product? Whatservices can we consider now and in the future?I. Are competitive price changes anticipated in the near future?J. What industry trends are going to drive prices down? What industry trends are going to drive prices up?。