剑桥商务英语中级课件
BEC剑桥商务英语中级课件
Written prompt Written or visual prompt
Short talk
Completing a collaborative task
Sample questions of short talks
Input And Tasks In Listening
Input • 3 short telephone conversations (p14) • 2 sets of 5 short monologues (p14) • A long conversation or monologue (3-4 minutes) (p48) Task • Gap-filling (words and numbers) • Match monologues with topics/places etc. • Multiple-choice comprehension questions
Reading Part One
• Four topic-related texts (A-D) or one long text and seven statements below the texts. • Match each of the seven statements with the relevant text. • Test ability to read for gist and specific information. • Example: p85
What is involved in Business English?
• English language • Business communication skills • Business vocabulary (jargon) • Cultures
剑桥商务英语中级课件
15
Reading 1 “No longer Poles apart”
4 ‘The imaginative ideas participants came up with were extraordinary electric.’ He describes the programmes as helping people recognize that there is a rang of effective management styles. ‘We wanted to throw new light on old problems. The participants responded very positively. In one task they were given £ 500 and told to make as much profit with it as possible. ‘They came up with amazing ideas,’ says Edmonds. ‘They put on discos. They went to the Czech border, bought products and then sold them at a profit.’
Reading 1 “No longer Poles apart”
Question: How Cussons improved teamwork at its Polish subsidiary and what benefits it brought?
Suggested answer:
Structure of the article:
9
Quick Team Building Games
新版剑桥商务英语中级第3课 company benefits - present your company复习课件.ppt
9
Perks include a final-salary pension scheme and various discount schemes. The reward and recognition scheme is a little different, and rather nice: Each manager has a budget every year to recognize and reward staff, Palmer says. It can be in the form of a meal for two, or a bottle of wine. It can be up to £1,000. There’s the recognition, and then there’s putting money behinnuses.
B. provides a number of perks.
C. gives unpaid leave to take trips of a lifetime.
5. One common feature of Xerox staff is that they tend
剑桥商务英语第二版中级课件Unit 2b
Corporate Hospitality
hospitality
• n. • kindness in welcoming strangers or guests • receptiveness Corporate hostpitality: 企业商务招待
Part I
Mixing business with pleasure
• • • • • • • Build a good business relationship Establish rapport with clients Enhance mutual understanding A more colorful life Difficulty of swapping roles Forget your role Problems with personal relationship might endanger business and vice versa.
Discussion - Which way? Page 23
• Read the profiles of the business people • Discuss their possible characteristics and preferences • Choose appropriate ways to entertain them, and state your reasons.
• In due time/course 1. We shall no doubt get the information in due course. 2. I shall answer your letter in due time.
Appropriate wording
新编剑桥商务英语中级Unit 2bppt课件
Oral Practice2-2
A round of golf 一场高尔夫球 A sightseeing tour of the city 城市观光游 A visit to a sports event 观看体育赛事 A shopping trip 购物游 fact-finding mission 情况考察 offer your company a substantial contract 为您的公司提供
Arranging a company visit: Reading of an invitation letter, Language focus and writing a letter of aceptance
Content
Mixing business with pleasure Arranging a company visit
can concentrate on the work without distraction
Reading Comprehension
Read the article and think about which ways of entertaining business clients are mentioned.
Teaching Objective
To enable Ss to talk about corporate hospitality To practice reading for gist and specific information To raise awareness of formal versus informal
be fit his social status 适合他的社会身份 facilitate one-to-one conversation 有利于一对一交
剑桥商务英语中级unit-6省优质课赛课获奖课件市赛课一等奖课件
LOGO
Text B
Don’t call us; we’ll call you!
When most people apply for a job they expect to go in for an interview. But not Jenny Jamieson. When a company rang her to arrange an interview they heard her voicemail and she was hired. Jenny came from a singing family and was trained in speech and music. She is now the voice of the company on all its automated messages and call centre systems. ‘I suppose I’m always cheerful and smile a lot and I think people hear that on the phone,’ says Jenny.
❖ Cell phone 手机
❖ Car plant 汽车制造厂
❖ Migraine n. 偏头痛
❖ Pay off 还清欠债,取得
❖ Body-piercing studio 人
成功
体穿环工作室(人体美容) ❖ Mortgage n. 抵押
❖ Arrange an interview 安 排会面
❖ Voicemail 语音信箱
LOGO
6.2 Emailing
• Are you an email addict?
Reading
Vocabulary
新编剑桥商务英语中级课件 BEC Module 4
Module 4 Business Topic
4.1 Advertising 4.2 Delegating 4.3 Reading test
• 4考虑到在缺乏经验的情况下,他们的工作 已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job.
Given the government’s record on unemployment,their chances of winning the election look poor.
• • • •
Conglomerate 综合商社 Pilot project 试点项目 Cofco 中粮公司 Minutes 会议记录
• Planning the seminar of Cofco Conglomerate Present:Manages of all branches and subsidiaries overseas Agenda: 1.Briefing on pilot project 2.Problems to be settled 3.Future development 4.Chinese characteristics
4
• • • • • • • 1 2 3 4 5 6 7 could needn’t should must should couldn’t mustn’t
6
• Do the exercise.
8 Reading
剑桥商务英语第二版中级课件Unit 1b
02
Language use
Choose appropriate expressions, wording, and tone based on
the context to ensure the accuracy and effectiveness of
information transmission.
situations.
Common Phrase Pairings
Phrase 1
Phrase 3
Explain the meaning of phrase 1 and provide common usage and example sentences in business settings.
• Case 3: A senior leader of a certain company delivers a speech in public, introducing the company's latest products and development strategy. Through case analysis, learn how to prepare and organize a successful business speech to enhance the company's image and visibility.
Background
01
introduction
Purpose and background
要点一
Improving English communica…
This courseware aims to help learners master the English language and skills required for effective communication in a business environment.
新编剑桥商务英语中级Unit 2b课件
•
Chinese
PPT学习交流
18
Text 7-7
• According the Peter Belsey from Huthwaite, the recipe for success and the key to establishing or building a good business relationship seems to be the ability to mix ‘social’ conversation with ‘purposeful’ conversation and to move smoothly and effortlessly between the two. So, if you’re having lunch with a client today,…… Chinese
PPT学习交流
9
Oral Practice2-2
• A round of golf 一场高尔夫球
• A sightseeing tour of the city 城市观光游
• A visit to a sports event 观看体育赛事
• A shopping trip 购物游
• fact-finding mission 情况考察
PPT学习交流
2
Unit overview
• Mixing business with pleasure: Speaking of suitable ways of entertaining corporate guests and discussing advantage and disadvantage of mixing business with pleasure; Reading an article about business socializing.
新编剑桥商务英语课件中级Unit-2a精选全文
• reasonable prices 合理的价格
Vocabulary 2-2
• interior design
室内装修
• group dining
团体用餐
• group menu
团体用餐菜单
• catering requirement 用餐要求
• tour groups
旅游团
• birthday party
the event? • How much do we want to spend – budget?
• what are the advantages and disadvantages of mixing business with pleasure?
Vocabulary1-2
• customer satisfaction form 顾客满意调查问卷
• 阅读下列顾客满意调查问卷表,其中 那三个标准对你来说最为重要?
Text discussion
• 在阅读问卷的时候,我们要思考这样一个问题 Which three of the criteria are most important for you? 那三个标准对你来说最为重要。这个 句子中有一个单词要引起我们的特别注意: criteria 标准。这个单词的复数形式是不用加s 的。 在这个题目中“酒店”一词是复数形式, Restaurants.而在第一段的第一个句子中“a Signet House Restaurant”,这里的复数指 各家连锁店,单数是指连锁店中的一家。所以 文章中的这个酒店的复数形式在翻译的时候, 我们增加了“连锁”这个词,以便区别出来
地位的
• Facilitate one-to-one conversation 有利于一对一 交流
剑桥商务英语BEC中级口语讲义
BEC中级口语第一课时常用句型I am writing to you concerning…我写信给你是关于You can’t miss it.你一定找的到I can’t agree more. 我很赞同你It may have slipped your mind, but…你可能忘了,但是(确实有这么回事)You can always reach me at the number…打这个电话你总能找到我We would very much appreciate it if you could…如果你...我们会非常感谢I noted with interest your advertisement for…对于你们的广告我很感兴趣的是..Yes, that’s true, but on the other hand…是,这是对的,但是在另一方面(部分肯定)That’s exactly what I think.这正是我所想的Maybe, but don’t you think…?你不认为...(提出建议)You are wanted on the phone. 有你的电话As requested, we enclose for your attention…根据你们的要求,我方附上...同义词、近义词、相似词的辨析。
1) chairman主席,会长, president总裁,总统, CEO首席执行官,总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant店主, trader, businessman, distributor经销商.3) deputy副总, vice-代理的, associate合伙人, assistant助理.4) discharge, unload, land 卸货5) discount折扣, reduction减少, rebate减少(税), allowance津贴.第二课时ⅡPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreignlanguages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.第三课时ⅠConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.第四课时ⅠTongue Twister1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand, say understand.If you don’t understand, say don’t understand.If you understand say you don’t understand.How can I understand you understand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper plate. ⅡConversationⅢ Conversation TopicsAsking about personal views.1. Why do you study English?2. Why do you want to study business?3. What do you think of some modern methods of payment (credit cards, cheques, bank transfers 银行转账)?4.What role does the computer play in modern business? 5. What are some necessary steps for preparing a business trip overseas?6. Which kind of office would you prefer to work in, cellular or an open-plan office?格子间还是开放式7. What do you think of international trade?8. How to deal with customer enquires on the phone? 消费者打电话问讯9. Transportation: (What is your usual means of transportation? Compare the various means of transportation)10. Health and safety in the workplace (How to ensure a healthy working environment for employees? What are somehealth hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11. How to keep a balance between growth and environment protection?12. Radio and TV (What are your favorite/TV programs? Why?)13. What kind of role does advertising play in promoting your products/services? Which form of advertising is mosteffective in your opinion?14. What are the required qualities of a modern manager?15. What do you know about flexible time? 弹性工作制第五课时第四讲Ⅰ Life EnglishTalking about money1.If you have money, you can easily make money.Money makes money. 钱生钱Money begets money.If you are in debt, you lose your self-respect. 自尊You lose your motivation. 动力Your debt continues to grow. 你负债及日俱增You start to worry.You need to borrow more money.You get even deeper in debt.2.Money comes.Money goes.But the memory is always there. 钱来钱去,留给你的只是记忆Money talks.Money rules.Money is power. 钱是万能的3.Money burns a hole in your pocket. 钱是留不住在口袋里的It goes out as fast as it comes in. 钱用的比来得快You’re a spendthrift. 你是个浪费钱的人Don’t squander your hard-earned money. 别挥霍你辛苦赚来的钱Put your savings in the bank. 把你的储蓄放在银行里savings account (注意+s)Never live beyond your means. 不要入不敷出live within one’s means 量入而出Be a good consumer. 做个理智的消费者customer,clientBe a smart shopper.Be a clever buyer.ⅡPresentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it willdefinitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative ideas. This is particularlyvaluable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the manager and it wasnot easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague.How to improve teamwork:Common objective;General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personalprestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start topanic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member, because you never know what kind of problemsmight suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be runningbefore the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled tosue the brea ching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot of commercialactivities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS’ PRICESKey points:Pricing; Advertising; Production costs; Competitor’s price; Market ing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher quality and less expensive products. It is a commonsense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period of time.c.For a newly established company: correct pricing policies are particularly important for newly establishedbusinesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’ price:a.Once a new product is put into market, it will immediately face the competition from rivals. The price warsometimes can be incredibly fierce and crude.petitors’ price will mirror the consumers’ attitude about certain products and the satisfaction about theirprices.c.If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself inan unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway,Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a.The fundamental task for a company is to make its products and itself known to the public. There are many waysto achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only about propagandizing your company but also competingagainst/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their p roducts comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲ⅠLife EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.ⅡPresentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REW ARD SYSTEM FOR STAFF●PURPOSE OF THE REW ARD SYSTEM●TYPES OF REW ARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always been frustrated and bewildered by employees withlittle or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factors are justlike market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse theirenthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not be pleasant, ortheir colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into account when theylook for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobsbetter and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3)Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential; how do you know how much money these “other people” make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more.Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I werebeing paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning muchmore.剑桥商务英语BEC中级口语讲义Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to getapproved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. AndI’ll try to arrange some sort of compensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4)Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.ⅣConversation Notes注意:1.考试中不要说“Pardon?”2.Never say “sorry” in examination!3.没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第七课时第六讲ⅠLife Englisheating1.I am hungry.I’m hungry as hell.I’m hungry as a wolf.I’m starving.I’m starved.I feel like I’m starving to death.My stomach is empty.My stomach is growling.I could eat like a horse.2.I’m really hungry.I’m feeling weaker by the moment.I need to eat something nutritious.3.Let’s eat.Let’s dig in.Let’s pig out.Let’s mounch out.Let’s chow down.Let’s indulge ourselves.4.It’s delicious.It tastes great.It’s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn’t ask for a better meal.5.I’m full.I’m stuffed.I can’t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1.It’s on me.It’s my treat.Be my guest.Let me pay the bill.Let me foot the bill.Let me pick up the check.2.Pick your position.Select what you like.Choose whatever you wish.It’s your choice.It doesn’t really matter to me.I don’t have any preference.3.Can I get you something?Do you need anything?What would you like?Are you hungry now, or would you like to eat later?I’d like to invite you out to dinner.Do you have any preference?4.I’m easy to satisfy.I’m easy to please.I have simple tastes.I don’t need any fancy food.I don’t need anything special.McDonald’s would do me fine, if it’s OK with you.5.What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish?What’s this place famous for?ⅡPresentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:剑桥商务英语BEC中级口语讲义a.Might technology support and skilful workforce are the two crucial elements leading a modern enterprises tosuccess. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch, V olkswagen c ars)d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require thecompany to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable of producingsuch a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companieschoose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services from producer toconsumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for longwithout meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjustits programs to deliver an offering meeting consumers’ needs.剑桥商务英语BEC中级口语讲义e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market untilrecent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What’s objective of market research?✧One of the purpose of market research is to find out whether there’s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market,h igh earning people or low earning people. Sports shoes… perfume)b.When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the targetmarket.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first –hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.。
剑桥商务英语中级UNIT16课件
The main tasks
1. To learn how to collect information by asking proper questions
Can I move on to ask you some questions about the use of your car?
Do you mind if I ask you whether your car is a company car?
Right or Wrong
NOTE:
NIfOitTiEs:a Yes/ No question, use:
information. confidential : (to be kept) 2. Indirect questions Nasriedeueotrifantel:anhwuessalpeeridcnorgrteoqntuceoaitrlhlreeeclr.t more
delicate or confidential information. They are also useful for strauscstuurmineg: ttahkeeinatsertrvuieewb.efore there 3. Statement questions aisrepruosoefd to assume or predict the answer.
2. To do a market survey
Who will come today? Here are some people you are interested in. you are interviewing one of them and asking him/her
剑桥商务英语中级课件Unit-6-New精选全文
1. has stopped working? A C 2. has started working? B 3. doesn’t need to work? C 4. has lost a job? A
5. didn’t speak to their employer face-to-face? A B • Discuss with your partner (P.56/3) Reference
called us.
customers.
I founded the company in 1995.
The company was founded in 1995.
My colleague will speak to you.
You will be spoken to by my colleague.
• Group work Reference
– Discuss and find out if you have experienced any of the listed points (P. 56/1)
• Vocabulary preparation Reference
– Put the verbs for talking about hiring and firing in the table (P. 57/4)
• Reading
– To get the main idea and the specific information – To understand the cohesion and coherence in the text
• Writing
– To learn the business email writing techniques
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Reading 1 “No longer Poles apart”
4 ‘The imaginative ideas participants came up with were extraordinary electric.’ He describes the programmes as helping people recognize that there is a rang of effective management styles. ‘We wanted to throw new light on old problems. The participants responded very positively. In one task they were given £ 500 and told to make as much profit with it as possible. ‘They came up with amazing ideas,’ says Edmonds. ‘They put on discos. They went to the Czech border, bought products and then sold them at a profit.’
3
Vocabulary Preparation
work towards a common objective share information different points of view (be) under pressure toiletries major brand sales department sales staff company culture expatriate management consultant managerial skills 朝同一个目标 共享信息 不同的观点 有压力
6
Reference to the Questions
Requirements for successful teamwork:
1. 2. 3. 4. 5. 6. 7. the members work towards a common objective they discuss roles and allocate them to team members they co-operate fully with each other they help individuals develop within the team the members trust each other everyone makes an equal contribution to the team the members share information effectively within the team 8. they listen to different points of view 9. they talk openly and honestly within the team 8 10. when people are under pressure, others offer help.
化妆品厂,清洁、司文化 旅居海外的(a.); 侨民(n.) 侨民( ) 旅居海外的 管理顾问 管理技能
4
Vocabulary Preparation
creative thinking team building effective management style a survival course food and accommodation profile board game simulation marketing mania go for profit behind schedule stick to the schedule
a brief introduction to the company problems solutions to the problems results of the programmes
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Reading 1 “No longer Poles apart”
Suggested answer:
Cussons brought in three expatriate managers to work closely with the local sales staff in project teams. They also brought in senior management consultant who organised two one-week courses, working on teambuilding and developing creative thinking. Cussons has seen financial benefits, reporting savings of £ 200,000 from the first course and expected savings of £ 700,000 from the second. The courses have also allowed the participants to measure progress against targets set on the course and have made people excited about their jobs.
Reading 1 “No longer Poles apart”
Question: How Cussons improved teamwork at its Polish subsidiary and what benefits it brought?
Suggested answer:
Structure of the article:
9
Quick Team Building Games
• Team Building, Sales Exercise • Icebreaker, Creativity Exercise • Communication Exercise • Icebreaker, Energiser • Coin Logo
Unit 1a
Teamwork
Objectives
You will be able to talk about teams and teamwork. practise reading for gist and specific information. make and change arrangements.
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Reading 1 “No longer Poles apart”
1 When Peter Welch, president of Cussons Polska and Uroda SA, arrived at Cusson’s newly acquired factory in Poland in 1993, he discovered that the concept of teamwork didn’t exist. ‘The guy who ran it before had a queue of people outside his office waiting for decisions on everything from taking a day’s holiday to major investments. All decisions were made by one man.’ Cussons entered Poland by taking over a manufacturer of cleaning products in Wroclaw. Two years later they bought Warsaw-based Uroda toiletries. Turnover increased at Wroclaw from £11m to £ 50m and the smaller Uroda quickly grew into a £ 22 m business. Both businesses are now major brands in Poland and export to other eastern European markets.
Unit 1a
Teamwork
Vocabulary Preparation Speaking--Speaking---Assessing Teams Reading 1 “No longer Poles apart” Exercises Reading 2 “Arranging a course” Speaking Practice
参考词汇和表达
• • • • • • • • • • co-operative 齐心协力的 have communication problems 交流有困难 attach importance to team building 重视团队建设 develop team work 开拓团队协作 an effective team 精锐的团队 a high-performance unit 高效的团队 exchange of views 交流看法 emphasize team spirit 强调团队精神 share the same value 具有相同的价值观 collective efforts 共同的努力
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Reading 1 “No longer Poles apart”
3 To help solve these problems, Cussons brought in three expatriate managers to work closely with the local sales staff in project teams. They also brought in senior Coverdale management consultant keith Edmonds to work on the team’s managerial skills and improve communication within the team. Edmonds held two one-week programmes, working on team-building and developing creative thinking.