外贸英语函电 尹小莹 教案 1 basic knowledge of business letter writing
外贸英语函电课程标准
1．课程概述1.1课程定位《外贸英语函电》课程是国际经济与贸易专业的专业核心课程，本课程要求学生通过大量的技能训练把基础英语技能和外贸英语知识有机地结合起来，从而使学生具备撰写国际商务英语函电的能力。
本课程以进出口贸易的磋商与履行程序为主线，重点介绍外贸英文书信的基本格式，写作的基本原则与要求，进出口贸易各环节函电磋商中常用的词汇、表达与句型。
通过具体信例的讲解、大量的实训练习，使学生具备英文商业书信的阅读与书写能力，为从事对外贸易与国际商务工作打下基础。
建议本课程的先修课程有大学英语、应用文写作和国际贸易概论，后续课程有国际贸易综合实训。
1.2 课程设计思路（一）总体设计思路此课程主要以交际式教学法，以启发教学为主，练习为辅，引导自学方式培养自学能力、合作精神，增强竞争意识，提高交流水平。
例如，讲解课文，可采用从头至尾，以启发式提问等方式引入课题的串讲式；或将重点词汇提出讲解，并给出例子翻译的精讲式。
（二）课程设置依据根据学院的办学定位和国际经济与贸易专业的人才培养方案，旨在培养热爱社会主义祖国、拥护党的基本路线；在具有扎实的英语语言基础和系统的国际商务知识、国际贸易以及外贸电商的基本理论和专门知识的基础上，重点掌握从事本专业领域实际工作的基本能力和基本技能；适应涉外经济部门生产、建设、管理、服务第一线所需的传统国际贸易操作、跨境电商平台操作与国际商务管理的应用型高级技能专门人才。
在国际经济与贸易专业的培养规格中，要求学生熟悉贸易术语、外贸业务英语、国际市场营销、国际贸易法规、贸易合同等基础知识；掌握国际贸易实务、国际商务函电、国际商务谈判、外贸单证、外贸跟单、外贸业务、报关、报检等专业知识；具备外贸函电写作的技能，并于在校期间取得BEC剑桥商务英语初级（中级）证书方可毕业。
因此，国际经济与贸易专业确定本门课程为专业课。
（三）编排组织思路本课程采取项目化模式组织教学，根据外贸函电的主要学习领域来设计完成学习领域需要进行的项目和任务。
外贸英语函电——PBL教学模式
教学要求
该课程分课堂授课与实训课相结合，采 用PBL教学模式。课堂授课学时为36学时，实 训课学时为16学时, PBL 讨论课为20学时。 期末成绩将根据PBL教学模式要求进行考 核，根据期末考试成绩、课堂出勤率、课堂 参与度、小组讨论开展情况、对项目的贡献 率、最终报告完成情况等评定最终学习成绩。
二、 注重课程与企业的关联度
本课程从设立之日起就与企业有很高的关联度， 体现 在教学内容、 教学团队、 教学资源等方面 1在课程内容的选取上，针对学生未来就业岗位群的要 求，企业经常开展什么样的外贸活动，我们就以这些活动的 策划与组织规范为教学内容，为企业培养实用人才。在安排 具体的教学内容时，借鉴和参考相关企业员工岗位标准和内 训资料，使教学内容与企业高度相关，缩短课 堂与企业的 距离。
一、 注重学生职业能力培养
针对行业发展需要整合教学模块、序化教学任务，针 对学生未来的就业岗位实际需要突出技能点训练。通过对 企业各种外贸活动的分析研究，课程组把课程内容整合为 装扮外贸业务员、银行、保险、物流、海关、涉外礼仪6项 任务，在任务之下提炼出支撑任务的主要技能点。 此外，本课程在注重岗位技能训练的同时，注重素质 培养目标，关注学生情商的培养，通过教学内容的合理编 排和教学过程中的训练体验，提升学生的沟通能力和团队 合作精神。
主讲内容
Chapter Six Conclusion of Business Chapter Seven Terms of Payment Chapter Eight Establishment and Amendment of L/C Chapter Nine Packing Chapter Ten Shipping Marks and Shipment Chapter Eleven Insurance Chapter Twelve Complaints and Claims Chapter Eighteen Other Letter Writing
新外贸函电教案
邢台学院教案 20 ～ 20 学年度第二学期课程名称学时学分专业班级授课教师系部本课程教学总体安排课程名称：外贸函电课程性质与类型：专业必修课总学时、学分：42学时、3学分教学目的与要求：国际经贸函电主要介绍外贸实务中各种英文信函、电传及其它方式的写作格式、专业术语和各种不同的表达方法，对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用句型和表达技能，培养和提高他们的外贸业务工作能力。
1、要将英文写作和实际外贸业务相结合，贯彻理论联系实际的原则。
2、要把“学”和“用”结合起来。
3、要及时补充新知识，新内容。
教材及参考书目：[1]尹小莹、杨润辉.《外贸英语函电》.西安:西安交通大学出版社.2011年7月[2]郑黎明.《外贸函电》.西安: 西安交通大学出版社.2011年6月[3]黄霜林.《国际商务函电实用教程》.武汉:武汉理工大学出版社.2006考核方式及成绩计算方法：平时成绩*70%+期末成绩*30%=总成绩课程教学日历课程名称：外贸函电授课学期：6第一章教学安排的说明章节题目：Basic Knowledge of Business Letter Writing学时分配：2学时本章教学目的与要求：了解国际经贸函电课程的学习内容方法等，了解国际商务书信的格式，4种常用格式：齐头式、混合式、改良式、简化式；掌握商务书信的构成部分；了解英文商务书信的写信原则。
其它：课堂教学方案课题名称：Basic Knowledge of Business Letter Writing授课时数：2课时授课类型（理论课、实验课、技法课、习题课等）：理论课教学方法与手段（讲授、讨论、指导、多媒体等）：讲授教学目的要求：了解国际商务书信的格式；掌握商务书信的构成部分；了解英文商务书信的写信原则。
教学重点、难点：商务书信的构成部分教学内容及组织安排：Unit 1 Basic Knowledge of Business Letter WritingForm and Structure of Business Letters1. Form(1)Full block form 齐头式In the Full block form , every part of a letter is typed from the left margin.(2)Modified block form with indented style 混合式In the Modified block form with indented style the sender's address is typed in the up-middle part. The receiver's address starts from the left margin. The complimentary close as well as the signature are typed from the middle little towards the right..(3)Modified block form 改良式In the Modified block form all the parts start from the left margin , except the date , complimentary close and signature.(4)Simplified form 简化式Simplified form is somewhat like Full block form. But some parts are omitted , such as salutation and complimentary close.2.Structure(1)parts of the business lettera.Letterhead 信头b.Reference and date 编号和日期c.Inside name and address 封内地址d.Attention line 经办人e.Salutation 称呼f.Subject line 事由g.Body 信文plimentary close 结尾敬语i.Signature 签署j.Enclosure 附件k.Carbon copy notation 抄送l.Postscript 附言(2)The ways of writing partsa.Letterhead 信头Letterhead includes the sender's name, postal address, telephone number, telex number and E-mail address, etc. Usually letterhead is printed in the up-center or at the left margin of a letter.b.Reference and date 编号和日期In business communication, when a firm writes to another, each will give a reference. The reference may include a file number, departmental code or the initials of the signer followed by that of the typist of the letter. The date should always be typed in full and not abbreviated.c.Inside name and address 封内地址The name and address of receiver is typed at the left-hand margin about two to four spaces below the date. It appears exactly the same way as on the envelope.d.Attention line 经办人Attention line is used when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual. e.Salutation 称呼Salutation is the complimentary greeting with which the writer opens his letter.Its from depends on the writer’s relationship with the receiver. Salutation is typed two spaces below the inside address or the attention line.f.Subject line 事由Subject line is actually the general idea of a letter. It is inserted between the salutation and the body,g.Body of the letter信文This is the main part of the letter.It expresses the writer’s idea,opinion purpose and wishes,etc.If ther has been previcus correspondence,the reply letter will refer to it in the first paragraph.The writer’s plans,hopes and expectations will be expressed in the last paragraph.plimentary close 结尾敬语Complimentary close is merely a polite way of ending a letter.It is in keeping with the salutation.i.Signature 签署It is commen to type the name of the writer’s firm or company below complimentary close.Then the person who directing the letter should sign his name by hand.j.Enclosure 附件If something is enclosed,note it below the signature.k.Carbon copy notation 抄送When copies of the letter are sent to others, type c.c. below the signature at the left margin.l.Postscript 附言If the writer wishes to add something he forgot to mention or foremphasis,he may add his postscript twospaces below the carbon notation.3.Addressing EnvelopesBusiness Envelopes ordinarily have the return address printed in the upper left corner.The receiver’s name and address should be typed about half way down the envelope.Writing principles of the Business Letter好的商业书信应该是易读易懂，友好的，客气的，写作商业书信时，需注意遵守一下原则：Completeness 完整 Conciseness 简洁Consideration 体谅 Concreteness 具体Courtesy 礼貌 Correctness 正确Clearness 清楚扩展内容：适用写信和贸易会话的常用词语表达句型。
《外贸英语函电》P1T2教案
2. be familiar with the ways of using Fax and E-mail
3. learn some expressions related to Fax and E-mail
The aim of letter is to secure the interest of the reader and his cooperation.
There are certain essential qualities of business letters, which can be summed as in the three C’s: Clearness, Conciseness and Courtesy.
Complimentary Close
结束语是一种客套用语，它应与前面的称呼相呼应，后面加逗号。如：Yours faithfully, or Faithfully yours, Truly yours, or Yours truly, Yours sincerely or Sincerely yours。
4. learn how to write a Fax and E-mail
四、教学重点（说明本课所必须解决的关键性问题）
be familiar with the ways of using Fax and E-mail
五、教学难点（说明本课学习时易产生困难和障碍的知识点）
1. learn some expressions related to Fax and E-mail
2. learn how to write a Fax and E-mail
外贸英语函电.PPT课件
Dear Professor Thompson, To celebrate the fiftieth anniversary of the founding of our company, we request the honor of your presence at a reception which is to be held at Dayu Hotel, Changchun on September 30 from 7 p.m. to 9 in the evening. We would be glad if you could come.
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3.外贸知识
外贸精英网 /chukou-liucheng/
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二、推荐书目
1，《 国际商务英语函电》，王碂，西安交通 大学出版社。
2，《外贸英语函电》，易露霞，陈原，清华 大学出版社。
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Chapter 1 Introduction
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2.归纳、诵记句式
由于外贸信函有其独特的语言特征和词汇特征, 因此在学习外贸函电时,可以归纳、总结所学过 的常用词汇、短语和句型进行分门别类,然后花 些时间背诵、记忆所归纳和总结的内容。
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(1)我们经营电器。
We handle electric goods. We deal (trade) in electric goods. We are in the business (trade,line)of electric goods. 意义大同小异的句型还有: We specialize in electric goods. We exclusively deal in electric goods. Electric goods fall (lie) within the scope of our business activities.
《外贸英语函电》课程教学大纲
【外贸英语函电】课程教学大纲【课程代码】08024023【课程类别】专业方向课（限选）【学分】2【总学时】32【讲授学时】32【实验学时】【先修课程】基础英语、英语报刊阅读（经贸）【适用专业】英语专业国际贸易方向本科生【教学目的】本课程要求学生在学习中了解我国对外经济贸易政策，掌握外贸日常业务用语及外语套语；掌握外贸一般性业务，能够起草规范的对外贸易业务交往中的信函、电报、电传和外事函件；能够翻译规范的外贸业务函件。
初步了解和掌握外贸业务主要经营手段等。
【内容提要】本课程主要按对外贸易及外事活动的一般程序提供各阶段往来函电的实例，介绍其样式、表达方式、特殊用语、缩略语和写作技巧等。
内容包括安排外事、商务活动、邀请、介绍、致谢、建立商务关系、政策、询价、报盘、还盘、定货、发票、支付、折扣、寄售、开立与展延信用证、装运、催货、索赔、理赔、换货、代理、包销、技术贸易、合资等。
第一章【Basic knowledge of business letter writing】[基本要求]本章主要介绍商务书信写作的基本知识，使学生了解国际书信写作的格式，掌握英美不同的写作方法和风格。
（简述本章应“掌握”“理解”“了解”的主要内容，如有实验需加上实验教学要求）[重点难点] 1. 正确设置及书写信封2. 正确掌握和理解英式的书信写法与美式的书信写法的差异[讲授学时] 4 学时第一节 [外贸英语信函概述]信函的基本内容第二节 [外贸英语信函概述]信函的结构第三节 [外贸英语信函概述]信函的格式第四节 [外贸英语信函概述]7C原则第二章【Establishing business relations】[基本要求]在拟写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表达的内容清楚地叙述完整。
掌握建立贸易关系的信函的常用写作步骤和常用句型。
[重点难点]建立贸易关系的信函写作步骤和常用句型[讲授学时] 2 学时第一节 [建立贸易关系]自我介绍信和传递业务关系信第二节 [建立贸易关系]常用写作步骤和常用句型第三章【Enquiries, Offers and counter offer】[基本要求]本章主要介绍询盘和对询盘答复的基本知识和技巧。
外贸函电课件整合完整版
外贸函电复习第一章商务信函基础知识English Correspondence for International TradeTo understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).Unit OneBasic Knowledge of Business Letter WritingThe structure and layout of a business letterWriting principles of business letter (7C原则)Courtesy 礼貌Consideration 体谅Completeness 完整Clarity 清楚Conciseness 简洁Concreteness 具体Correctness 正确第二章建立贸易关系Unit TwoEstabilishing Business Relations建立贸易关系是交易的第一个环节。
良好的开端是成功的一半。
因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。
Estabilishing Business Relations1、常用模式1.进口商写给出口商2.出口商写给进口商Dear Sirs; Dear Sirs;A.如何得知对方信息 A.如何得知对方信息B.表明自己意图 B.得知贵方有需求C.介绍本公司 C.介绍本公司D.请提供相关信息 D.随函附寄目录等E.盼回复 E.盼回复2、常用句型A类：从…得知贵方信息We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance.从中国国际贸易促进委员会获悉，你们有意购买电器用品。
新外贸函电教案
邢台学院教案 20 ～ 20 学年度第二学期课程名称学时学分专业班级授课教师系部本课程教学总体安排课程名称：外贸函电课程性质与类型：专业必修课总学时、学分：42学时、3学分教学目的与要求：国际经贸函电主要介绍外贸实务中各种英文信函、电传及其它方式的写作格式、专业术语和各种不同的表达方法，对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用句型和表达技能，培养和提高他们的外贸业务工作能力。
1、要将英文写作和实际外贸业务相结合，贯彻理论联系实际的原则。
2、要把“学”和“用”结合起来。
3、要及时补充新知识，新内容。
教材及参考书目：[1]尹小莹、杨润辉.《外贸英语函电》.西安:西安交通大学出版社.2011年7月[2]郑黎明.《外贸函电》.西安: 西安交通大学出版社.2011年6月[3]黄霜林.《国际商务函电实用教程》.武汉:武汉理工大学出版社.2006考核方式及成绩计算方法：平时成绩*70%+期末成绩*30%=总成绩课程教学日历课程名称：外贸函电授课学期：6第一章教学安排的说明章节题目：Basic Knowledge of Business Letter Writing学时分配：2学时本章教学目的与要求：了解国际经贸函电课程的学习内容方法等，了解国际商务书信的格式，4种常用格式：齐头式、混合式、改良式、简化式；掌握商务书信的构成部分；了解英文商务书信的写信原则。
其它：课堂教学方案课题名称：Basic Knowledge of Business Letter Writing授课时数：2课时授课类型（理论课、实验课、技法课、习题课等）：理论课教学方法与手段（讲授、讨论、指导、多媒体等）：讲授教学目的要求：了解国际商务书信的格式；掌握商务书信的构成部分；了解英文商务书信的写信原则。
教学重点、难点：商务书信的构成部分教学内容及组织安排：Unit 1 Basic Knowledge of Business Letter WritingForm and Structure of Business Letters1. Form(1)Full block form 齐头式In the Full block form , every part of a letter is typed from the left margin.(2)Modified block form with indented style 混合式In the Modified block form with indented style the sender's address is typed in the up-middle part. The receiver's address starts from the left margin. The complimentary close as well as the signature are typed from the middle little towards the right..(3)Modified block form 改良式In the Modified block form all the parts start from the left margin , except the date , complimentary close and signature.(4)Simplified form 简化式Simplified form is somewhat like Full block form. But some parts are omitted , such as salutation and complimentary close.2.Structure(1)parts of the business lettera.Letterhead 信头b.Reference and date 编号和日期c.Inside name and address 封内地址d.Attention line 经办人e.Salutation 称呼f.Subject line 事由g.Body 信文plimentary close 结尾敬语i.Signature 签署j.Enclosure 附件k.Carbon copy notation 抄送l.Postscript 附言(2)The ways of writing partsa.Letterhead 信头Letterhead includes the sender's name, postal address, telephone number, telex number and E-mail address, etc. Usually letterhead is printed in the up-center or at the left margin of a letter.and date 编号和日期In business communication, when a firm writes to another, each will give a reference. The reference may include a file number, departmental code or the initials of the signer followed by that of the typist of the letter. The date should always be typed in full and not abbreviated.name and address 封内地址The name and address of receiver is typed at the left-hand margin about two to four spaces below the date. It appears exactly the same way as on the envelope.line 经办人Attention line is used when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual.称呼Salutation is the complimentary greeting with which the writer opens his from depends on the writer’s relationship with the receiver. Salutation is typed two spaces below the inside address or the attention line.line 事由Subject line is actually the general idea of a letter. It is inserted between the salutation and the body,of the letter信文This is the main part of the expresses the writer’s idea,opinion purpose and wishes, ther has been previcus correspondence,the reply letter will refer to it in the first writer’s plans,hopes and expectations will be expressed in the last paragraph.close 结尾敬语Complimentary close is merely a polite way of ending a is in keeping with the salutation.签署It is commen to type the name of the writer’s firm or company below complimentary the person who directing the letter should sign his name by hand.附件If something is enclosed,note it below the signature.copy notation 抄送When copies of the letter are sent to others, type . below the signature at the left margin.附言If the writer wishes to add something he forgot to mention or for emphasis,he may add his postscript twospaces below the carbon notation.EnvelopesBusiness Envelopes ordinarily have the return address printed in the upper left receiver’s name and address should be typed about half way down the envelope. Writing principles of the Business Letter好的商业书信应该是易读易懂，友好的，客气的，写作商业书信时，需注意遵守一下原则：Completeness 完整Conciseness 简洁Consideration 体谅Concreteness 具体Courtesy 礼貌Correctness 正确Clearness 清楚扩展内容：适用写信和贸易会话的常用词语表达句型。
《外贸英语函电》说课
03
Foreign trade English correspondence requirements a unique set of skills, including knowledge of trade terminology, etiquette, and cultural differences
Students should be able to understand and use common trade terms and phrases
Knowledge of Trade Terminology
Students should be able to write clear, consensus, and public business letters and emails
Encouragement and motivation
Encourage students to continue learning and practicing foreign trade English correspondence to enhance their professional competence
Writing Skills
Students should be able to demonstrate awareness of cultural differences in business communication
Cross Cultural Awareness
Students should be able to apply their knowledge and skills to real life business scenarios
《外贸英语函电》实训材料1
Introduction: • In modern society, with highly development and toughly competition, various kinds of communications between individuals and groups especially between enterprises have been becoming much more frequent and important than before. Business letters have been playing an important role in it. They can not only exchange feelings but also pass on information and express ideas.
Marketing Department ABC Textile Company Boston, MA 02161 U.S.A. Tel: Fax: Your ref: B0825 Our ref: ACDE Date: Aug. 8, 2010 Dongfang Textile Import & Export Corp. 118 Keyuan Road, 100080 Beijing, China
Dear Sirs, Thank you for your letter of August 6, 2010. We are a company that has been engaged in importing textile from your country for ages and have enjoyed great popularity. As we have the same business scope, we are interested in entering business relations with you. Our purchasing Manager will contact you in person. We are looking forward to your reply with great interest. Yours faithfully, Marketing Department ABC Textile Company (Signed)…… J. Mark, Manager
外贸英语函电电子教案
• Writing Skills and Example Analysis of Foreign Trade English Response
The Writing Principles of Foreign Trade English Response
Cage used in foreign trade English correspondence should be clear and consistent, avoiding ambiguity and misunderstandings
• Course Content: Students will learn about the structure and format of business letters, emails, and reports They will also gain knowledge of vocabulary and language usage specific to international trade, such as terms related to import/export, shipping, payment, and contracts Additionally, the course covers cultural differences in business communication to ensure that messages are appropriately tailed to the target audience
Course arrangement and assessment methods
外贸英语函电1..
教案2008 ～2009 学年第一学期课程名称外贸英语函电系(院、部) 经济贸易与管理系教研室(实验室) 市场营销教研室授课班级2005级市场营销专业1、2班主讲教师胡雨职称硕士湖南科技学院教务处制二00八年九月教案（首页）1．授课时间：第一周第一次课2．授课类型：理论课3．授课题目：Chapter one: Basic knowledge of Business letters（I）4．教学目的、要求（分掌握、熟悉、了解三个层次）掌握：英文书信的构成及写作要点熟悉：英文书信格式及信封的写法了解：商务沟通的基本原则与技巧5．教学重点及难点Focus：the structure and writing rules of business letterDifficulty ：the same as focus6．教学基本内容纲要，采用的教学方法和教学手段，实施步骤教学内容纲要：Section one: Essential qualitiesPart one: Some rules of good letter writing(Focus & difficulty)1.Study your reader’s interests 研究读者的兴趣2.Adopt the right tone 使用正确的语气3.Write naturally and sincerely 写得自然、真诚4.Avoid wordiness 避免罗嗦5.Write clearly and to the point 简明扼要6.Be courteous and consideration 礼貌、周到7.Avoid commercial jargon避免使用商业行话（难懂的话）jargon: n. 行话，难懂的话8.Write effectively 有效9.Avoid monotony避免千篇一律10.Plan your letter 组织、安排得当（逻辑清楚）11.Pay attention to first and last impression 注意第一印象和结尾印象12.Check your letters 检查整封信Part two: Eleven writing tips (Focus & difficulty)1. To join two independent clauses, use a comma（逗号）followed by a conjunction （连词）, a semicolon（分号）alone, or a semicolon followed by a sentence modifier（修饰词）.2. Use commas to bracket（vt. 把…括在括号内n.括号）nonrestrictive phrases,which are not essential to the sentence’s meaning.3. Do not use commas to bracket phrases that are essential to a sentence’s mean ing.4. When beginning a sentence with an introductory(adj. 介绍的，导言的)phrase or an introductory (dependent) clause , include a comma.5. To indicate possession（名词所有格）, end a singular（单数）noun with an apostrophe（表示所有格和复数的）撇号，省字号即― ’ ‖followed by an ―s‖. Otherwise , the noun’s form seems plural(复数).6. Use proper punctuation（标点符号）to integrate a quotation（引文）into a sentence. If the introductory material is an independent clause, add the quotation after a colon（冒号）. If the introductory material ends in ―thinks,‖ ―saying,‖ or some other verbs indicating expression, use a comma.7. Make the subject and verb（主语和谓语）agree with each other, not with a word that comes between them.8. Be sure that a pronoun（代词）, a participial phrase（分词短语）, or an appositive （同位语）refers clearly to the proper subject.9. Use parallel construction（并列结构）to make a strong point and create a smooth flow.（语句通顺、流畅）.10. Use the active voice（主动语态）unless you specifically need to use the passive （被动语态）.11. Omit unnecessary words.For above items, the teacher should translate and explain the contents on the book in details. （Page 6-11）Section two:The structure and form of business letterPart one: The structure:.一般英语商业书信从结构上可分为：信头、日期、封内地址、称呼、事由、信的正文、结尾语、结尾礼词、签名、附件、其他(辨认代号、副本抄送、附启）（一）信头（Letter Head) :信头一般都是事先就印好的，它表示发信人公司行号名称及地址，使收信人一看就知道发自何方、何处、核实，也便于复信时参考。
外贸英语函电——第五版(尹小莹)课后答案详解(翻译、课上例句、单词)
外贸英语函电——第五版（尹小莹）课后答案详解（翻译、课上例句、单词）Unit 2(1)我公司是该地区电子产品的主要进口商之一，我们借此机会与贵方接洽，希望与贵方建立贸易关系。
We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations.(2) 我公司经营机械设备的进出口业务已多年，我们的产品在许多国家享有盛誉。
We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries.(2)承我国驻北京大使馆商务参赞处介绍，得知你公司的姓名、地址。
We owe your nam e and address to the Commercial Counselor’s office of our Embassy in Beijing.(4) 我们了解到你们是日用化学品制造商。
我们有一客户想要购买贵国化妆品，如能立即航寄目前所能供之货的目录及价格表，我们将不胜感激。
We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present.(5) 有关我们的资信情况，请向中国银行上海分行查询。
《外贸英语函电》教学大纲
《外贸英语函电》课程教学大纲学分：4学时：55适用专业：商务英语一、课程性质（定位）与任务课程性质：本课程是针对高职高专商务英语专业学生开设的一门主干专业英语必修课，侧重于教授学生如何用英语进行商务信函的写作。
在以实例教学的前提下，对英语函电的一般格式、常用词汇、习惯表达法进行规律性的总结，对英语函电的写作趋向进行分析。
从英语教学的角度出发，本课程是和外贸相结合的一门英语实务课，是用于解决目前英语学习中学生普遍存在的较高的语言知识和低下的语用能力之间矛盾的辅助手段之一。
课程目标：通过本课程系统的学习，学生能熟练掌握国际贸易业务流程及往来英文函电的基本写作技巧，同时熟悉国际贸易实务中涉及的单证和外贸术语及各种专业词汇，为学生将来从事外贸工作，运用函电有效的进行业务联络、沟通、磋商、交易奠定坚实基础, 力求把学生培养成“商务+英语”的应用型外经贸商务专门人才。
前导课程：综合英语、商务英语、英语写作、国际贸易实务，外贸单证。
前导课程为学生学习本门课程奠定基础，获取语言技能及外贸基本理论。
后续课程：行业实习、毕业实习。
二、课程目标知识目标：要求学生系统地学习和掌握外贸英语函电的格式、专业词汇、行文方法与文体特点，熟练掌握函电写作知识与技能。
技能目标：紧扣商务英语“语言＋技能”的专业定位，让学生不仅会写商务英文函电更能结合商务环境灵活运用。
同时根据外贸行业的岗位要求对学生进行模拟实训，使得学生具备一线实务操作能力，能够胜任各种外贸业务。
素质目标：要求学生具有热爱劳动、吃苦耐劳、遵纪守时、敬业爱岗、认真负责、积极主动、踏实肯干、团结协作、开拓创新、严谨求实等职业道德，以及文献检索、语言表达、论文写作、组织协调、自我学习、提出问题、分析问题、解决问题、操作技能等综合能力同时塑造学生从事外贸行业的商务人文素养及跨文化交际的能力。
三、教学内容及具体要求第一章：商务书信写作的基础知识Unit 1 Basic Knowledge of Business Letter Writing授课学时： 3教学内容：商务书信的格式及构成，信封的写法，商务书信写作的原则等。
外贸英语函电——第五版(尹小莹)课后答案详解(翻译、课上例句、单词)
外贸英语函电——第五版（尹小莹）课后答案详解（翻译、课上例句、单词）Unit 2(1)我公司是该地区电子产品的主要进口商之一，我们借此机会与贵方接洽，希望与贵方建立贸易关系。
We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations.(2) 我公司经营机械设备的进出口业务已多年，我们的产品在许多国家享有盛誉。
We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries.(2)承我国驻北京大使馆商务参赞处介绍，得知你公司的姓名、地址。
We owe your nam e and address to the Commercial Counselor’s office of our Embassy in Beijing.(4) 我们了解到你们是日用化学品制造商。
我们有一客户想要购买贵国化妆品，如能立即航寄目前所能供之货的目录及价格表，我们将不胜感激。
We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you can airmail the catalogue and the price list of your products available at present.(5) 有关我们的资信情况，请向中国银行上海分行查询。
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b. In view of the above, we would suggest in your interest that you accept our price of US $500 per metric ton without any delay.
c. Looking forward to your detailed reply at your early convenience.
d. Respectfully yours, / Very respectfully, (most formal)
12. Signature
For/P.P. Green Manufacturing Co. p.p.= Per procurationem表示代表单位或某负责人 签名，而非代表个人。
12. Signature
May 24th, 1999 or May 24, 1999(AE)
When we write the date we must pay attention that:
The date should be always typed in full and not abbreviated.
1. The month and the year should not be abbreviated 2. The marks of ordinal number follow the day could be omitted and the day could be just used the Arabian numbers 3. The British form follows the order of day, moth and year while the Americans form follows the order of month, day and year.
5. Attention Line a. b. c. d. Attention: Mr. Thomas Green Attention of Mr. Thomas Green Attention of Marketing Manager Plymouth Rock Manufacturing Company 412 Atlantic Avenue Boston, Massachusetts 02110 Attention: J.P.Scovill, Chief Engineer Ladies and Gentlemen:
samples and analyze its elements!
Letterhead
Serial Number
Inside Address Attention Line
Date
Salutation
Subject Line or Heading
Body
Complimentary Close
Signature
Subject/Re: Claim No. MA-457972
I have just received your report concerning…
8. The Opening Sentence
Example:
Dear Sirs, Thank you for your letter of August 10 and your sample of the men’s poplin shirt, together with your Quotation Sheet No. 24388 for processing our overcoats. We all agree that…
2. Reference and Date
Reference Number Example:
a. Our Ref: 890 JS/ns Your Ref: PJ/sb
b. In reply, refer to file No. 556-1 c. Your Ref. No. CK-3128
Our Ref. No. PM-2826
Are the following date wrong or right? 05/07/2004 07 October/2007
September15, 13 Mar. 07, 2008
09 August, 12
How to write the date？
3rd April, 1999 or 3 April, 1999(BE)
Unit 1 Business Letter Writing
•
Form & Structure of BL
• Addressing the Envelope • Writing Principles • Homework
Structure of Business Letter
• Let’s examine these given
7.
Subject Line or Heading
Ms. Olivia Moreno, Claims Supervisor Pacific Marine Insurance Company 643 Powell Street
San Francisco, California 94108
Dear Ms. Moreno,
3. Inside Address
Purpose: 1. Avoiding errors 2. Helping recipients keep on file. a. b. c. d. e. f. Name of person addressed（收信人姓名） Title of person addressed（收信人职位和头衔） Name of organization（单位名称） Street number and name（街道名字，门牌号码） City, State, and postal code（城市，州和邮编） Country of destination(if necessary) （所达国家的名称）
2. Reference and Date
Date
Why we need to write date in the business letter? Where is the location of the date?
How to write the date correctly?
2. Reference and Date
6. Salutation
•Dear Andy
•Dear Miss Smith
•Dear Mrs. Black •Dear Ms. Williams
•Dear A . K Clancy
•Dear Messrs./Mses./Mss Black and Smith •Ladies and Gentlemen
Forms of Business Letter
• Let’s examine these given
samples and analyze its forms of business letter!
Practical Forms
Full block form 齐头式
• Every part of the letter starts from the left margin.
Identification Mark 1. 2. 3. Enclosure Notation Postscript Carbon Copy Notation
Elements of Business Letter 1. Letterhead *信头 2. Date*发信日期 3. Serial Number; Reference Number编号 4. Inside Address*封内收信人地址 5. Attention Line指定收信人姓名 6. Salutation*称呼 7. Subject Line or Heading事由 8. Opening Sentence开头语 9. Body*正文 10. Closing Sentence结尾语 11. Complimentary Close*客套结束语 12. Signature*签名 13. Identification Mark主办人代号 14. Enclosure Notation附件注明 15. Postscript附笔 16. Carbon Copy Notation复本注明
Teaching Arrangement
• Class
hours: 32
• Teaching speed: one unit every three weeks • Teaching approach: task-based • Teaching focus:
writing + translating + business practice • Classroom activities: problem-solving, decisionmaking, information exchange, role-play and etc.
•Printed words at the top of letter paper including company name and address, tel. number, fax number, web site, E-mail address and so on. •Located at the top center or right upper corner or left upper corner.