(公共关系英文版课件)effective presentation
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Making Successful
Presentations
What is a presentation?
A presentation is a form of public speaking.
topic+speaker+audience
A presentation is a talk with the
Nothing can match the impact of a live presentation given by a lively individual.
The YOU element is crucial.
Symptoms: Visible and Inviwenku.baidu.comible
blushing memory loss filler words
Typical Attention Curve
100 % Attention
100 %
Time
Use “three strike” structure to gain and retain audience attention
INTRODUCTION: Tell them what you’re going to tell them
fidgeting
butterflies racing heart sweaty palms dry mouth
Set a clear objective
What do you want your audience to know or do as a result of your communication?
So you must… – Inform – Persuade/Sell – Inspire – Teach/Train
Note: All effective presentations involve an element of persuasion!
Determine Your Objective
Organizing Your Ideas
Organizing to suit the material and its treatment
Organizing to suit the audience
Organizing Your Ideas
The descriptive approach The events approach The progress report The scientific approach The solution approach
Should be specific Should be be measurable
Planning
Why am I giving this talk? Who is going to be out there? What am I going to say? Where and when will the meeting
Use Simple, Specific, Concrete Nouns. Prefer Strong Active Verbs Avoid Long Sentences Don’t Fear Intelligent Repetition.
Listeners Must Understand as You Speak; There is no “Instant Replay” Button
follow your thinking Transition smoothly to first point
INTRODUCTION: State your objective and main message
Involve your audience in shared objective
“Today we will see that preparation is the key to a successful job interview…”
Minds work 4x faster than mouths
People only remember 18-25% of what they hear
We think in pictures and understand new concepts through experience
Speaking for the Ear
speaker presenting new ideas, new
products, new services in an attractive, interesting way.
Why should one give a presentation?
Nervous?
Why should one give an oral presentation?
BODY: Tell them
CONCLUSION: Tell them what you’ve told them
INTRODUCTION--the essentials
Gain audience attention and motivate them to listen State your purpose and BIG IDEA Preview key points/arguments--prepare them to
be? How am I going to do it?
Analyze the Audience
Who are they? What do they know? How will they respond? How can you appeal to them? What might they object to?
Organizing Your Ideas
The best alternative approach
The need / satisfaction approach
The tell them approach
Spoken Communication
Oral communication is difficult to follow
Presentations
What is a presentation?
A presentation is a form of public speaking.
topic+speaker+audience
A presentation is a talk with the
Nothing can match the impact of a live presentation given by a lively individual.
The YOU element is crucial.
Symptoms: Visible and Inviwenku.baidu.comible
blushing memory loss filler words
Typical Attention Curve
100 % Attention
100 %
Time
Use “three strike” structure to gain and retain audience attention
INTRODUCTION: Tell them what you’re going to tell them
fidgeting
butterflies racing heart sweaty palms dry mouth
Set a clear objective
What do you want your audience to know or do as a result of your communication?
So you must… – Inform – Persuade/Sell – Inspire – Teach/Train
Note: All effective presentations involve an element of persuasion!
Determine Your Objective
Organizing Your Ideas
Organizing to suit the material and its treatment
Organizing to suit the audience
Organizing Your Ideas
The descriptive approach The events approach The progress report The scientific approach The solution approach
Should be specific Should be be measurable
Planning
Why am I giving this talk? Who is going to be out there? What am I going to say? Where and when will the meeting
Use Simple, Specific, Concrete Nouns. Prefer Strong Active Verbs Avoid Long Sentences Don’t Fear Intelligent Repetition.
Listeners Must Understand as You Speak; There is no “Instant Replay” Button
follow your thinking Transition smoothly to first point
INTRODUCTION: State your objective and main message
Involve your audience in shared objective
“Today we will see that preparation is the key to a successful job interview…”
Minds work 4x faster than mouths
People only remember 18-25% of what they hear
We think in pictures and understand new concepts through experience
Speaking for the Ear
speaker presenting new ideas, new
products, new services in an attractive, interesting way.
Why should one give a presentation?
Nervous?
Why should one give an oral presentation?
BODY: Tell them
CONCLUSION: Tell them what you’ve told them
INTRODUCTION--the essentials
Gain audience attention and motivate them to listen State your purpose and BIG IDEA Preview key points/arguments--prepare them to
be? How am I going to do it?
Analyze the Audience
Who are they? What do they know? How will they respond? How can you appeal to them? What might they object to?
Organizing Your Ideas
The best alternative approach
The need / satisfaction approach
The tell them approach
Spoken Communication
Oral communication is difficult to follow