(公共关系英文版课件)effective presentation
BEC商务英语课件：10Unit 4b Public Relations
公众形象 广告宣传活动 公司价值观 商品经销特许权，特许经销商 销售网点 展示厅 制造厂 形象 公司形象 现代的 调查 产品发布
报界对…的报道
Vocabulary Preparation
customer satisfaction survey
motoring magazine display venue ['venju:] invitation freelance journalist information packs advance preparation senior executive itinerary [ai'tinərəri] brief management staff
goodwill and understanding
向报界和公众提供信息
树立良好的公司形象 维系一种友好关系， 达成互相理解
long-term relationships 建立长期关系
6
What is Public Relations?
It is the practice of managing the flow of information between an organization and its publics.
公共关系英文版 4
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008
Public Relations Departments
Importance of PR to today’s organizations
PR pros seen as strategic communication managers PR offers 184% ROI CEOs want communication that is strategic, research-based, and two-way
Levels of public relations influence
Purely advisory practitioners are often ineffective
Compulsory-advisory: Management is required to listen to public relations’ perspective before acting Concurring authority: PR and others must agree on an action
Seldom used
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008
Chapter Four: Today’s Practice – Departments & Firms
This multimedia product and its contents are protected under copyright law: •any public performance or display, including transmission of any image over network; •preparation of any derivative work including the extraction, in whole or in part, of any images; •any rental, lease, or lending of the program.
公共关系英文版课件
How Various Organizations Respond to CrisesAttack the accuserDenialJustificationIntegrationCorrective actionFull apology
Examples of a Crisisterrorist attacksaccidentsdisease epidemicsnatural disasters
Crisis Management
How to Communicate during a Crisis:Put the public firstTake responsibilitybe honestNever say, “no comment.”Designate a spokesperson
Four Phases:Proactive phaseStrategic phaseReactive phaseRecovery phase
Conflict Management Lifecycle
Issues Management
A proactive approach to:Predict problemsAnticipate threatsMinimize surprisesResolve issuesPrevent crises
It depends: A System for Managing Conflict
The contingency theory of conflict management dictates that public relations professionals determine their stance towards stakeholders in a conflict situation.
effective presentation(ppt)
From English for Academic Communication （《学术
交流英语教程》） 从丛 李永燕 编著 南京大学出版社
Definition: a specialized form of
academic communication; backbone of interdisciplinary communications among professionals in all areas of study
3. Good morning, Ladies and gentlemen. My name is …I’m a Professor with XX University. I’m going to discuss with you today… I shall express my own opinions on this, hoping that it will have something to offer you. 4. Good morning, everyone. I am very delighted to have the opportunity to report my research and to discuss the present status of X on such an occasion. First, I’d like to tell you briefly the background of my study and the findings of my research. Then make a brief comment on it. 5. Good afternoon. Today I’d like to talk about… (to present the recent…; to explain our position on…; to brief you on…; inform you about…; describe briefly…) I shall say what I think, in the hope that it might contain something of interest to you.
UnitCompanyPresentation新PPT课件
• KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurant based in Louisville, Kentucky.
• In the midst of the depression, Harland Sanders who was born just outside Henryville( Indiana), opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator, chief cook and cashier and names the dining area "Sanders Court & Café."
第7页/共40页
Part I Warm-up
第8页/共40页
• 1. Discuss in groups. Your friends is going to give an important presentation tomorrow. He/She is nervous and feeling unconfident. What advice will you give him/her?
and end) • organization of content ( clearly identify the main points
and supporting points) • level of information ( start in the audience’s area of
The effective use of business presentation
The effective use of business presentationNow days, presentation is an essential part for a business meeting. For a business man, if he/she can do a good job in giving presentation, thenhe/she can make a great success in his/her career. A good presentation must contain the following aspects: clear points, integrated system and impressive expression.As we all know, some people never use presentation in their daily life. Even before I went to university, I never used presentation in my school life. But why do business people give presentation? The most important reason is let others understand and accept his/her project and concepts. PowerPoint, the way to show one’s meanings is becoming easier and more cleaner.And improve the efficacy of a meeting. in a presentation, the spokesman would put the important points in his powerpoint and show it on the screen. Even if the participants did not pay too much attention to his presentation, they would not lose the most important things. This is why business man need presentations. While how to ensure an effective presentation is a serious problem for most business person.The first thing a good presentation must have is clear points. The people who giving presentation should list every important things in his presentation. It can make sure his audience know what he is talking about. The second thing is integrated system. A successful presentation should put everything in to a system and put them in order. It can help the presentation become logical and easy to understand. You may ask me how to build an integrated system? Some people prefer to use branches,some people prefer to sheets. The ways are varied and can be creativity. Y The only thing you need ensure is everything should be put into it in a logical way.The last thing is impressive impression. You should pay attention to this aspect. You need some skills to let your PowerPoint seems attractive and can let your audience think highly about it as soon as they saw it. But most people use so much skills to decorate their PowerPoint that people only put their attention on the PowerPoint rather than the content. So you must make sure your presentation content is more important when you decorate it with skills.That’s my suggestion about how to do an effective presentation. That’s all. Thank you for your listening.。
公共关系英文版.ppt
and Conflict
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p. 253
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008
Risk Communication
Definitions
5 Variables Affecting Risk Perception
Risk communication is an 1. Control
The conflict management life cycle
Managing the life cycle
Copyright © Allyn and Bacon 2006Copyright © Allyn & Bacon 2008
A New Way of Thinking: The Role of Public Relations in Managing Conflict
attempt to communicate 2. Complexity
公关演讲稿 英文
公关演讲稿英文Ladies and gentlemen, good morning/afternoon/evening. It is my great honor to stand before you today to talk about the importance of public relations and the role it plays in shaping the success of an organization.Public relations, as we all know, is the practice of managing the spread of information between an individual or an organization and the public. It is crucial in building and maintaining a positive image, reputation, and relationship with the public, customers, employees, investors, and other stakeholders. In today's fast-paced and interconnected world, effective public relations is more important than ever before.First and foremost, public relations is about building trust. Trust is the foundation of any successful organization. Without trust, it is nearly impossible to establish lasting relationships with customers, employees, and the public. Through strategic communication and engagement, public relations professionals can help to build and maintain trust, which is essential for the long-term success of any organization.Furthermore, public relations is about managing reputation. In the age of social media and instant communication, a company's reputation can be easily tarnished by negative publicity or a crisis. Public relations professionals play a critical role in managing and protecting the reputation of the organization, by effectively communicating the organization's values, actions, and responses to any challenges or crises.In addition, public relations is about creating a positive public image. A strong public image can differentiate an organization from its competitors, attract customers, and enhance the overall brand value. Through media relations, community engagement, and other communication strategies, public relations professionals can help to shape a positive public image that resonates with the organization's target audience.Moreover, public relations is about fostering relationships. Building and maintaining relationships with the public, media, and other stakeholders is essential for the success ofany organization. Public relations professionals are responsible for creating and nurturing these relationships, which can lead to positive publicity, partnerships, and opportunities for the organization.In conclusion, public relations is a vital function for any organization. It is about building trust, managing reputation, creating a positive public image, and fostering relationships. Effective public relations can contribute to the overall success and sustainability of an organization. Thank you for your attention.。
英语PresentationPPT模板
目录
contents
Interpretation and discussion of research results Reference format and citation method Thanks to mentors and advisors
01
Cover page
Title
Research objectives and objectives
ห้องสมุดไป่ตู้
The practical significance of the research questions
The specific research questions or problems to be solved
The expected research results and impact
The current situation and development of the research field
The theoretical significance of the research questions
The impact and contribution of the research questions to the field
Research method
The specific research objectives
04
Research design
03
Data sources and samples
01
Quasi Experimental Design: Explain the rational for using a Quasi Experimental Design and how it was implemented
公共关系(第一章 概念英文)
特定关系说 公关是一种特定的社会关系，因此正确认识和处理公关 是开展公关的出发点和归宿。 特征综合说 以上所有特征都包含在内。
相同的理解： 公共关系的基本性质是 一种现代管理职能； 公共关系的基本内容是 社会组织协调与其内外公众之间的 关系； 公共关系的基本原则是 以社会利益为重，平等互惠； 公共关系的基本手段是 双向传播与沟通；
3.Marketing the Institute of Marketing says that marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.
6.Sales promotions They often take the form of two for the price of one offers, giveaways or money-off coupons. case study: supermarket’s action 区别:公关追求的是组织的社会效益和长远利益，而商业推销 追求的则是组织的经济效益和短息效益。 7. Publicity one of the objectives of a marketing or of a public relations campaign.
追求组织在公众中 通过意识形态的教育和传播活动达到改 的信誉，与其建立 变和强化人们的心理状态或精神状态， 良好的关系 获得人们对某种主张与信仰的支持。 主要借助于大众传 主观的，单向的传播活动 播媒介，注重双向 性 真实 有可能不真实
传播说 强调的是组织一种特定的传播管理行为和职能。 艾吉《大众传播学导论》：公共关系是一个公司或者机构 为与它的各类公众建立有利于双方关系而采取的有计划、 有组织的行为。 廖为建：公关是一个组织与其相关公众之间的传播管理。 毛经权等：公共关系是一个组织运用各种传播手段，在组 织与社会公众之间建立相互了解和信赖的关系，并通过双 向的信息交流，在社会公众中树立起良好的形象和声誉， 以取得理解、支持和合作，从而有利于促进组织本身目标 的实现。 美大学中，将公关设在新闻传播学院内
公共关系英语版
1.What are the Core Axioms of Public Relations?Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.2.Define”Issues Management”,and give an example.A distinction is sometimes made between different types of issue, for example:software errors or "bugs" in the developed technical solution,more general problems that concern the project team,issues that represent a requested change to the system, andproblems or "bugs" that need to be reported to an external supplier.3.Explain Public Relations’Sevelopment”.Development is a specialized part of public relations in nonprofit organizations that builds and maintains relationships with donors and members to secure financial and volunteer support.4.Explain “Investor Relations”Investor Relations is a specialized part of corporate public relations that builds and maintains mutually beneficial relationships with shareholders and others in the financial community to maximize market value5.Explain “Issues Management”Issues Management is the proactive process of anticipating,identifying,evaluating,and responding to public policy issues that affect an organization’s relationships with its publics.6.Define”Lobbying”, and explain its significanceThe US Senate defines lobbying as “the practice of trying to persuade legislators to propose,pass,or defeat legislation or to change existing laws.Lobbying is specialized part of pubic relations that builds and maintains relations with government primarily to influence legislation and regulatio/7.Explain“Public affairs”.Public affairs is that specialized part of public relations that builds and maintains relationships with governmental agencies and community stakeholder groups in order to influence public policy.8.Define“Press agentry”and explain its purpose.Press agentry is creating newsworthy stories and events to attract media attention in order to gain public notice. Purpose:the goal of press agentry is to creat the perception that the subject of the publicity is a newsworthy subject deserving public attention.9.What’s“Advertising”?What’s“Marketing”?Advertising is information placed in the media by an identified sponsor that pays for the time or space.it is a controlled method of placing messages in the media.10.Explain”Publicity”Publicity is information provided by an outside source that is used by the media because the inrormation has news value.This is an uncontrolled messages in the media because the source does not pay the media for placement.11.What is”Internal Relations”Internal relations is the specialized part of public relations that builds and maintains a mutually beneficial relationship between managers and the emplo yees on whom an organization’s success depend.12.According to PRSA,public relations?（1-9）Public relations uses advertising to reach audiences other than the customers targetd by marketing.13.What is thePRSA’s”Official Statement of Public Relations”?This interactive concept appeared in Webster's Third New International Dictionary's definition:"The art or science of developing reciprocal understanding and good will"14.Define and explain:reciprocal,mutual,and between.blue-ribbon panel of PASA leaders attempted to provide society members a definition of the field that stressed public relations' contributions to society.15.Outline how public relations helps improve organizations and society.。
(公共关系英文版课件)2015 本科 public relations section 1 to s
◦ Major growth is occurring in the European Union, Russia, other independent nations of Soviet Union and Asia, especially China.
Learning perspectives
• In the early 21st century, public relations and social media have emerged as powerful societal forces.
• Together, they have revolutionized the way we communicate with key publics around the world.
• persuasive • believable • actionable
Yet, the power, value and influence of public relations have never been greater.
1-16
Public relations is a growth industry
公共关系是一个组织通过缜密的、有计划
的、持久的努力，以建立和保持这个组织
与其各类公众的相互理解。
Key players in PR
Organization
PR Dept. PR Agent
Publics
PR vs. Media
Organization
PR Dept. PR Agent
Media
(公共关系英文版课件)effective presentation
People only remember 18-25% of what they hear
We think in pictures and understand new concepts through experience
Speaking for the Ear
The YOU element is crucial.
Symptoms: Visible and Invisible
blushing memory loss filler words
fidgeting
butterflies racing heart sweaty palms dry mouth
Set a clear objective
be? How am I going to do it?
Analyze the Audience
Who are they? What do they know? How will they respond? How can you appeal to them? What might they object to?
What do you want your audience to know or do as a result of your communication?
So you must… – Inform – Persuade/Sell – Inspire – Teach/Train
Note: All effective presentations involve an element of persuasion!
Typical Attention Curve
第01章公共关系概论 POWERPOINT PRESENTATION
10
在中国公关学术界已经分成了“形象派”、“协调派”、 “管理派”、“传播派”、“劝服派”五大阵营 。目前学术界
比较倾向于“劝服派”。美国的公共关系学者们大多数也是劝服
说的支持者。他们视公关为“代理客户所实施的一种劝服性的传 播行为”。公共关系学的奠基人爱德华 ·伯内斯在1955年将公 共关系定义为“同意的工程”。（The Engineering Of Consent）
华中科技大学远程教学
2
课程教材：
1、熊源伟. 公共关系学. 安徽人民出版社出版, 2000年 2、徐双敏. 公共关系学.中国财政经济出版社，2002年 3、【美】斯格特· 卡特利普等著. 明安香译. 公共关系教程. 第 八版. 华夏出版社， 2001年 4、【美】弗雷泽 P· 西泰尔著. 梁皎洁等译. 公共关系实务. 第 八版.机械工业出版社，2004年
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The YOU element is crucial.
Symptoms: Visible and Invisible
blushing memory loss filler words
Making Successful
Presentations
What is a presentation?
A presentation is a form of public speaking.
topic+speaker+audience
A presentation is a talk with the
follow your thinking Transition smoothly to first point
INTRODUCTION: State your objective and main message
Involve your audience in shared objective
“Today we will see that preparation is the key to a successful job interview…”
fidgeting
butterflies racing heart sweaty palms dry mouth
Set a clear objective
What do you want your audience to know or do as a result of your communication?
Should be specific Should be be measurable
Planning
Why am I giving this talk? Who is going to be out there? What am I going to say? Where and when will the meeting
So you must… – Inform – Persuade/Sell – Inspire – Teach/Train
Note: All effective presentations involve an element of persuasion!
Determine Your Objective
be? How am I going to do it?
Analyze the Audience
Who are they? What do they know? How will they respond? How can you appeal to them? What might they object to?
Organizing Your Ideas
Organizing to suit the material and its treatment
Organizing to suit the audience
Organizing Your Ideas
The descriptive approach The events approach The progress report The scientific approach The solution approach
speaker presenting new ideas, new
products, new services in an attractive, interesting way.
Why should one give a presentation?
Nervous?
Why should one give an oral presentation?
BODY: Tell them
CONCLUSION: Tell them what you’ve told them
INTRODUCTION--the essentials
Gain audience attention and motivate them to listen State your purpose and BIG IDEA Preview key points/arguments--prepare them to
Use Simple, Specific, Concrete Nouns. Prefer Strong Active Verbs Avoid Long Sentences Don’t Fear Intelligent Repetition.
Listeners Must Understand as You Speak; There is no “Instant Replay” Button
Typical Attention Curve
100 % Attention
100 %
Time
Use “three strike” structure to gain and retain audience attention
INTRODUCTION: Tell them what you’re going to tell them
Minds work 4x faster than mouths
People only remember 18-25% of what they hear
We think in pictures and understand new concepts through experience
Speaking for the Ear
Organizing Your Ideas
The best alternative approach
The need / satisfaction approach
The tell them approach
Spoken Communication
Oral communicati来自n is difficult to follow