商务英语中的委婉表达与翻译
商务英语邮件常用语中英对照
商务英语邮件常用语中英对照一、称呼语 (Greeting)1. 尊敬的… (Dear...)例:尊敬的Mr. Smith,Dear Professor Johnson,2. 亲爱的… (Dear...)(针对较亲近的对方)例:亲爱的Susan,Dear John,3. 先生/女士(以对方姓氏) (Mr./Ms./Mrs. + 姓氏)例:Mr. Anderson,Ms. Lee,4. 先生/女士 (Sir/Madam)例:Sir,Madam,5. 尊敬的先生们/女士们 (Gentlemen/Ladies)例:Gentlemen,Ladies,6. 美好的一天 (Good day)例:Good day,7. 你好 (Hello)例:Hello,二、引言 (Introduction)1. 我写信是因为... (I am writing to...)例:I am writing to inquire about...I am writing to confirm the details of...2. 我写信是要告知您... (I am writing to inform you...)例:I am writing to inform you that the shipment has been delayed...I am writing to inform you of the change in schedule...3. 请问您是否能... (I would like to ask if you could...)例:I would like to ask if you could provide me with more information...I would like to ask if you could extend the deadline...4. 非常感谢您的... (Thank you for...)例:Thank you for your prompt response...Thank you for your attention to this matter...三、表达意图 (Stating the Purpose)1. 我想要... (I would like to...)例:I would like to schedule a meeting with you...I would like to request a quotation for the products...2. 我需要... (I need...)例:I need your assistance with the project...I need to reschedule the appointment...3. 我希望能得到... (I would appreciate it if...)例:I would appreciate it if you could send me the contract by tomorrow...I would appreciate it if you could provide me with the necessary documents...四、解释和询问 (Explanation and Inquiry)1. 由于... (Due to...)例:Due to unforeseen circumstances, we have to cancel the event...Due to a technical issue, the website is currently not accessible...2. 是否可能... (Is it possible...)例:Is it possible to receive a refund for the damaged goods?Is it possible to schedule a conference call to discuss the project?3. 请您确认... (Could you please confirm...)例:Could you please confirm the delivery date?Could you please confirm the total cost of the order?五、给予回应 (Response)1. 我们会尽快处理... (We will process...)例:We will process your request and get back to you as soon as possible...We will process the payment and send you a confirmation email...2. 抱歉给您带来不便 (Apologies for the inconvenience caused)例:Apologies for the inconvenience caused. We are working to resolve the issue...We sincerely apologize for the delay in response...3. 确认收到 (Confirming receipt)例:I confirm that I have received the documents...We acknowledge receipt of your email...六、结束语 (Closing)1. 谢谢您的理解和合作 (Thank you for your understanding and cooperation)例:Thank you for your understanding and cooperation in this matter...We appreciate your understanding and cooperation...2. 如果您有任何问题,请随时与我联系 (If you have any questions, please feel free to contact me)例:If you have any questions, please feel free to contact me at any time...Please do not hesitate to contact me if you have any further inquiries...3. 祝您一切顺利 (Best regards)例:Best regards,Sincerely,以上是商务英语邮件常用语中英对照,希望对您有所帮助。
英语中那些委婉的语句_如何翻译商务英语
英语中那些委婉的语句_如何翻译商务英语商务语言是商务文化群体广泛使用的一种特定语言,其内容和读者有很强的针对性。
为避免日后产生异议和纠纷,商务文书的语言组织受到特别的重视,尤其注重专业规范的措辞和严谨缜密的结构等方面。
今天小编给大家带来英语中那些委婉的语句_如何翻译商务英语,希望可以帮助到大家。
如何翻译商务英语商务语言是商务文化群体广泛使用的一种特定语言,其内容和读者有很强的针对性。
为避免日后产生异议和纠纷,商务文书的语言组织受到特别的重视,尤其注重专业规范的措辞和严谨缜密的结构等方面。
在商务翻译中,应使译文在语体和风格等方面符合目标语商务文本的特点,可以套用符合目标语习惯的地道用法,以保持译文与原文的风貌一致。
所以,商务翻译不仅要事实准确,遣词用句还要符合公函文体的特征,以体现商务信函的特点和专业水准。
对信函中某些约定俗成的、固定化的行业套语可以遵循译入语的习惯,直接套用相应的习惯表达方式;译文还应尽量使用简洁的书面语,避免使用广告体和口语体。
一、单词分译单词分译是指把原文中的一个单词拆译成一个小旬或者句子。
采用单词分译主要有两个目的:一是为了句法上的需要。
由于一些单词在搭配、词义等方面的特点,直译会使句子生硬晦涩,而把某个单词分译却能使句子通顺,且不损伤原意。
二是为了修饰上的需要,如加强语气,突出重点等。
英语中的名词、动词、形容词和副词等都可分译。
例:We recognize that China’s long-term modernization program understandably and necessarily emphasizes economic growth.我们认识到,中国的长期现代化计划以发展经济为重点,这是可以理解的,也是必要的。
二、短语分译短语分译是指把原文中的一个短语分译成一个句子。
名词短语、分词短语、介词短语等有时都可以分译成句。
例1:These cheerful little trams,dating back to 1 873,chug and sway up the towering hills with bells ringing and people hanging from every opening.这些令人欢快的小缆车建于1873年,嘎嚓嘎嚓摇摆爬上高耸的山峦。
四种商务英语表达方式
四种商务英语表达方式商务英语是国际商务交流中广泛使用的语言,它涵盖了各种表达方式和专业术语。
以下是四种常见的商务英语表达方式,它们在商务交流中非常重要。
1.礼貌性表达在商务英语中,礼貌性表达是非常重要的一部分。
使用礼貌的语言可以建立良好的商业关系,促进商务合作。
以下是一些常见的礼貌性表达方式:•请/谢谢:在商务英语中,经常使用“请”和“谢谢”来表示礼貌。
例如,“请提供您的产品目录。
”、“谢谢您的帮助。
”•称呼:在商务英语中,通常使用Mr./Ms./Mrs.等称呼来表示对对方的尊重。
在称呼对方时,要使用正确的头衔或职位。
•道歉:在商务英语中,道歉是非常重要的礼貌性表达方式。
例如,“很抱歉给您带来不便。
”、“对不起,我误解了您的意思。
”1.功能性表达功能性表达是指在商务英语中表达自己意见、要求或建议的方式。
以下是一些常见的功能性表达方式:•提议:在商务英语中,经常使用“提议”来表示自己的意见或建议。
例如,“我提议我们可以在下周的会议上讨论这个问题。
”•要求:在商务英语中,可以使用“要求”来表达自己的要求或建议。
例如,“我们要求贵方在合同签订后10天内发货。
”•建议:在商务英语中,可以使用“建议”来表达自己的建议或意见。
例如,“我建议我们可以在下个月会面讨论未来的合作计划。
”1.清晰性表达清晰性表达是指在商务英语中准确、清晰地表达自己的意思。
以下是一些常见的清晰性表达方式:•具体化:在商务英语中,具体化的表达方式可以使自己的意思更加清晰。
例如,“我们需要在本月底前完成这项任务。
”具体化表达方式可以避免歧义和误解。
•结构化:在商务英语中,结构化的表达方式可以使自己的意思更加清晰。
例如,“我们的目标是提高产品质量,降低成本并扩大市场份额。
”通过结构化的表达方式,可以使自己的意思更加有条理和清晰。
1.规范性表达规范性表达是指在商务英语中使用规范、正式的语言表达自己的意思。
以下是一些常见的规范性表达方式:•合同语言:在商务英语中,合同语言是非常规范、正式的语言。
商务英语的委婉表达及翻译
目录论文摘要 (2)一、委婉表达的含义 (3)二、商务英语中委婉表达的作用及运用 (3)三、商务英语中委婉表达的翻译原则 (6)四、结束语 (8)参考文献 (8)商务英语中的委婉表达及其翻译摘要:在人类社会中,交流是必要的。
要交流势必存在一些表达上的问题。
所以,就会有一些表达上的技巧。
委婉表达是人类使用语言过程中的一种普遍现象,它不仅是一种社会语言现象,更是一种文化现象。
不管是在日常生活还是在涉外交际中,我们都要进行语言交流。
由于某些生活习惯或习俗差异,以及不同文化背景的社会具有不同的忌讳,我们必须学会使用委婉表达以避免尴尬或者不愉快发生。
所以只有了解委婉表达的使用方式,才能达到成功交际的目的。
本文从委婉表达的作用出发,分析了商务英语中的委婉表达及其翻译,从而论证委婉表达法不仅是商贸用语的重要组成部分,也是商家在竞争中赢得客户的一个不可小窥的重要手段。
关键词:商务英语委婉表达作用运用翻译原则Tactful expressions in Business English and Its TranslationAbstract:Tactful expression is a universal phenomenon in the process of people’s language using. It’s not only a social languagephenomenon,but also a culture phenomenon.We have to communicate withlanguage,no matter indaily life or intercommunication withforeign countries.As to thedifferences between custom and lifestyle,nations with differentculture have different taboos.So ,we must learn tactful expression toavoid awkard and unpleasure stations,until we comprehend theusing way of tactful expression,we can have a successfulcommunication.This text is about tactful expression,it analysedtactful expression in business English and its translation,anddemonstrated that tactful expression is not only the importantpart of business language,but also an indispensability measurefor the business to attract clients in the strong competition. Key words: business English,tactfulexpression,function,usage,translation principles商务英语中的委婉表达及其翻译委婉表达及其翻译可以反映出各种各样的心理,从而也体现出了委婉表达的各种社会交际功能。
商务英语合同语气委婉
商务英语合同语气委婉Dear Sir/Madam,。
I hope this email finds you well. I am writing to discuss the terms and conditions of the business contract that we have been negotiating. I would like to propose some amendments and clarifications to ensure that both parties are satisfied with the agreement.Firstly, I would like to address the issue of payment terms. It is essential for us to establish a mutually beneficial payment schedule that is fair and reasonable. I would liketo suggest a 30% down payment upon signing the contract, followed by two equal installments of 35% each at specific milestones during the project, and the remaining 30% upon completion and acceptance of the deliverables. This payment structure will help us manage cash flow effectively and ensure timely completion of the project.Furthermore, I would like to discuss the scope of work outlined in the contract. It is crucial for both parties to have a clear understanding of the tasks and responsibilities involved. To avoid any misunderstandings, I propose that we include a detailed breakdown of the deliverables, timelines, and any additional services or products required. This will help us avoid any disputes or delays during the project execution.In addition to the scope of work, I would like to address the issue of intellectual property rights. As a company, we value our intellectual property and would like to ensure that it is protected. Therefore, I propose that we include a clause in the contract stating that all intellectual property developed or created during the project will be owned by our company. However, we are open to discussing a licensing agreement if it is mutually beneficial for both parties.Moreover, I would like to discuss the termination clause in the contract. It is crucialto have a clear understanding of the circumstances under which either party can terminate the agreement. I suggest including a provision that allows either party to terminate the contract with a written notice of 30 days in case of a breach of contract or if the projectobjectives cannot be met. This will provide both parties with a fair and reasonable exit strategy.Lastly, I would like to address the issue of confidentiality. As part of our business partnership, it is essential to protect any sensitive information shared between our companies. I propose including a confidentiality clause in the contract that prohibits the disclosure of any confidential information to third parties without prior written consent. This will ensure that both parties' interests are safeguarded.In conclusion, I believe that the proposed amendments and clarifications will help us establish a solid foundation for our business contract. I hope that we can reach an agreement that is mutually beneficial and allows us to move forward with confidence. I look forward to your feedback and further discussion.Thank you for your attention.Yours sincerely,。
商务英语中的委婉表达及其翻译【文献综述】
文献综述英语商务英语中的委婉表达及其翻译一、前言部分(说明写作的目的,介绍有关概念,扼要说明有关主题争论焦点)委婉语是人类使用语言过程中的一种普遍现象, 它不仅是一种社会语言现象, 更是一种文化现象。
不管是在日常生活还是在涉外交际中, 我们都要进行语言交流。
委婉语实际上是语言常规的变异现象, 也是使用语言的艺术, 作为英语修辞重要手段之一的委婉语, 在商务英语中的表达形式多样、方法灵活、使用广泛, 是吸引客户、捕捉商机、促销产品、开拓市场的有效手段。
由于某些生活习惯或习俗差异, 以及不同文化背景的社会具有不同的忌讳, 我们必须学会使用委婉语以避免尴尬或不愉快。
所以只有了解委婉语在不同背景、不同环境下的使用方式, 才能达到成功的交际目的。
委婉语可以反映出各种各样的社会心理, 从而体现出了委婉语的各种社会交际功能。
委婉语在各个领域都有广泛的应用, 它对于我们学好英语, 进行有效的跨文化交际有很大的帮助。
语言交际是人类赖以维系社会和人际关系的重要手段,委婉语是人类使用语言过程中的一种普遍现象。
委婉语的使用有效避免了引起交际双方的不快从而损害双方的关系,因为委婉语具有避讳、礼貌、避俗、掩饰、劝诱等功能。
了解这些功能将有助于我们在跨文化交际中更加自觉和准确地使用语言,并且对于我们学好英语,进行有效的跨文化交际有很大的帮助。
商务英语是目前国际商务活动中一种特定的专门用途英语, 它所涉及的范围较广、且具备独特的表现内容和语言现象。
因此, 商务英语中的委婉表达和翻译更是最为关键的一个部分。
委婉语往往是一定文化的体现, 在理解与翻译委婉语时需要考虑其文化内涵。
从文化的视角, 从委婉语与文化、委婉语与禁忌语入手, 研究委婉语翻译遵循的原则, 探讨委婉语及其翻译问题。
分析商务英语委婉语的交际功能, 以及对商务英语中的委婉表达与翻译进行有效的探讨。
二、主题部分(阐明有关主题的历史背景、现状和发展方向,以及对这些问题的评述)在和平年代,社会稳定繁荣,人们倾向于使用礼貌的、优雅的词汇,委婉语的数量就随之增加。
BEC委婉语表达
1.虚拟语气If it were not for the larger orders we receive formal number of our regular customer,we could not have quoted for supplies even at that price.(返还盘)要不是我们接到许多老客户的大量订单,我们尚不能给这些货物报如此低的价格。
比较:If it is not for the larger orders we receive from a numbe r of Our regular customer,we cannot quote for supplies even at that price .2. 否定语气弱化1)Sorry,I don’t think we can offer you more than 500 cases this year.抱歉,我想今年我们的供货量不会超过500箱。
2)I’m afraid that it is impossible for US to entertain your counter offer.我们恐怕不能接受你们的还盘。
3.肯定语气弱化1)I hope you will effect a settlement of our claim Soon.希望你方对我们提出的索赔尽快予以解决。
2)But I think the annual sale of 300 pianos for a sole distributor ship in Canada is rather conservative.不过我们以为作为整个加拿大地区的独家代理,300架钢琴的年销售量未免太保守了。
(1)You have evidently sent us the wrong goods. Such trouble should be not repeated in future delivery.( 很明显你发错了货。
《商务英语口语大全【完整版】》
《商务英语口语大全【完整版】》一、商务问候与介绍1. 问候Good morning/afternoon/evening, it's a pleasure to meet you.(早上/下午/晚上好,很高兴见到您。
)How do you do? I've heard a lot about you.(您好,我久闻大名。
)It's nice to finally put a face to the name.(很高兴能将名字与人对上号。
)2. 自我介绍My name is [Your Name], and I'm the [Your Position] at [Company Name].(我叫[您的名字],是[公司名称]的[您的职位]。
) I'm looking forward to working with you on this project.(我期待与您共事这个项目。
)二、商务洽谈与沟通1. 表达意见In my opinion, [Your Opinion].(在我看来,[您的意见]。
)I believe that [Your Idea] could be beneficial for both parties.(我相信[您的想法]对双方都有益。
)I'd like to suggest [Your Suggestion].(我想提出[您的建议]。
)2. 谈判技巧I understand your concerns, but let's consider the possibilities from another angle.(我理解您的担忧,但让我们从另一个角度考虑一下可能性。
)If we can agree on [Certain Terms], I'm confident that we can finalize the deal.(如果我们能在[特定条款]上达成一致,我相信我们可以完成这笔交易。
商务英语信函中的委婉语与翻译
丛丽君
(广州航海高等专科学校 外语系, 广东 广州 510725)
摘 要:委婉语的使用在商务英语信函中是一种普遍现象, 本文以合作原则和礼貌策略为理论基础 ,从句子层面探讨信 函中委婉语的交际功能以及主要的构成手段 。 关键词 :委婉语 商务英语信 函 礼貌策略 面子
和语用手段也可以表达委婉的意思,而且这种手段在商务英 语信函中应用极为广泛。人们常常借用委婉语, 、 礼貌 委婉地 陈述自己的观点和愿望 , 提出请求或建议, 以利于创造良 好的 商务环境 , 达到双方各 自预期的目的。
二、 委婉语的交际功能与礼貌原则
要集中在词汇层次, 如用pass w ay来代替die。 事实上, 通过语法
参考文献 :
虽然同一表格反复使用了三遍。但是, 每次填表前, 教师 都会向学生说明问卷要按照实际情况填写, 不署名, 不涉及到 任何奖惩。因此, 数据还是能反映一定问题。 为期一个学年的策略培训 ,在一定意义上提高了学生的 策略意识。而且, 尽管在第二学年, 没有再进行任何形式的策 略培训, 没有了教师的从旁指导, 学生依然能自主地、 有意识、
延期的要求将不予考虑 。
比 较:W have to stress that you must effect shipment within e
的只有一个 :用适当的方式帮助学生掌握一定的学习策略 , 不
仅“ 授之以鱼”更重要是“ , 授之以渔” 这样才能提高学生的学 。
习效率, 生成为独立的学习者。 使}0
都有相互合作、 求得交际成功的愿望, 为此, 人们要遵守一些 诸如真实、 关联、 清楚等原则和准则。这就是所谓的‘ 合作原 则”(何 自 1997) 。委婉语虽然违反了交际中的质的原则, ’ 然,
商务英语:10个必备商务用语
商务英语:10个必备商务用语1. Greetings and Introductions在商务场合,一个良好的寒暄和介绍是建立关系的第一步。
以下是几个常用的商务英语用语:•Good morning/afternoon/evening - 早上好/下午好/晚上好•Nice to meet you - 很高兴见到你•How do you do? - 你好吗?•Allow me to introduce myself... - 允许我来介绍一下自己...•This is Mr./Ms. [Name], our CEO/Manager... - 这位是我们的首席执行官/经理,[姓名]先生/女士...2. Making Requests and Offers在商务交流中,请求和提供帮助是很常见的。
以下是几个有用的商务英语用语:•Could you please... - 你能否请...•Would you mind... - 你介意...•Can I offer any assistance? - 我可以提供任何帮助吗?•I would be happy/glad/willing to help - 我很乐意提供帮助•If there's anything else I can do, please let me know - 如果还有其他事项需要我协助,请告诉我安排会议时,需要使用适当的商务用语来表达你的意图和计划。
以下是几个常见的商务英语用语:•I'd like to arrange a meeting - 我想安排一次会议•Could we schedule a meeting for [date/time]? - 我们能否安排在[日期/时间]开会?•Can you please check your availability? - 请您确认您的时间是否方便?•Let's meet at [location] - 让我们在[地点]见面•Would it be possible to reschedule the meeting? - 是否可以重新安排会议?4. Making Invitations在商务场合,邀请某人出席活动或参加会议是很常见的。
商务英语中的委婉表达及其翻译
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S. Byatt’s Possession138 企业文化对其竞争力的影响139 希望和宿命论之间的挣扎-分析《德伯家的苔丝》中的苔丝形象140 On Transcendentalism in Thoreau’s Walden141 《红字》中的冲突142 英汉死亡委婉语的文化差异与其分类对比143 文化因素对品牌翻译的影响144 英语新闻标题的翻译145 论男权主义在圣经语言中的体现146 On the Character of Scarlett O’Hara and the Transition of American Society147 从功能翻译理论谈旅游手册中文化因素的翻译148 跨文化商务谈判中的语用原则分析149 文化视角下的中西方时间观对比研究150 Advertising Translation from a German Functionalist Approach151 从荣格的原型理论看《蝇王》中杰克的形象152 任务教学法在初中英语阅读中的应用153 华兹华斯与阮籍诗作思想对比研究154 Comparaiso n entre l’Histoire d’A Q et l’Etranger155 Analyzing Rhett’s Character in Gone With The Wind----the Mixture of Fire and Ice 156 从《蝇王》中的象征看人性的恶157 国际商务中的跨文化沟通158 An Interpretation to The Characters in Nella Larsen’s Novel—Passing159 从谈判风格看中美文化差异160 英语流行语的文化内涵161 从文化差异角度研究英文新闻标题翻译的策略162 An Analysis of Angel's Ambivalent Personality In Tess of the D'Urbervilles163 论《哈利波特与魔法石》中的二重世界164165 网络英语资源对英语学习的影响166 从《汤姆叔叔的小屋》看基督教对美国黑奴的精神救赎167 Irony Art in Orwell’s Animal Farm168 论中西饮食文化差异169 从文化的角度理解《喜福会》中的母女关系170 中西方节日文化差异研究171 A Journey through Harsh Reality: Reflections on Gulliver’s Travels172 传统道德与时代新意识之战―论林语堂在《京华烟云》中的婚恋观173 论《芒果街上的小屋》的“简单”174 海明威文学作品中青年和老年人物关系对比探究175 肯克西《飞越疯人院》的女性主义批评176 论初中英语教学中的任务型教学法177 从关联理论角度看英语广告中修辞手法的翻译178 浅谈中学英语教学中交际任务型教学活动的设计179 英汉自谦语的对比研究180 时政新词翻译探析181 浅析哈代笔下经典女性苔丝和苏的人物形象182 跨文化交际中的中美幽默的比较183 “美国梦”的幻灭——论《人与鼠》的社会悲剧184 浅谈英语广告中双关语的功能与应用185 梭罗的《瓦尔登湖》和道家思想在自然观上的比较186 中西礼貌用语的语用对比研究187 An Analysis of the D Film Alice in Wonderland from the Perspective of Gothicism 188 论海明威《一天的等待》的冰山原则写作风格189 英文电影片名汉译研究190 从《小妇人》看男性缺失时十九世纪美国女性的成长191 从文化角度看中美家庭教育的差异192 英文电影对英语学习的影响193 从欧•亨利笔下的小人物探寻人生的真正价值194 托尼•莫里森《秀拉》中的女性主义195 论《茶花女》中女主人公玛格丽特的女性魅力在男权主义下的体现196 An analysis of the "never lost" qualities on Hemingway and his Sun Also Rises 197 简•奥斯丁的婚姻观在《傲慢与偏见》中的体现198 从女性主义批评看《金色笔记》中的人物描写199 英汉天气词汇的隐喻用法200 从奈达翻译理论初探英汉新闻导语翻译策略1 东西方文化中团队意识的差别2 从《哈克贝里﹒费恩历险记》看马克﹒吐温的幽默讽刺艺术3 《红字》中丁梅斯代尔的灵魂救赎4 On Translation of Culture-Loaded Words in Subtitle of Ashes of Time Redux5 论英语教学中交际法应用的困境与其解决之道6 从文化角度分析《穿普拉达的恶魔》所反映的职业观7 《简爱》中女主人公的心路历程8 英语电影片名的翻译策略与方法9 马斯洛需求理论视角下《嘉莉妹妹》主人公命运评析10 从电影作品分析英语外来口音的现象11 论修辞在广告语中的运用和翻译12 《赫索格》中玛德琳的性格13 语用合作原则与礼貌原则在商业广告中的有效运用14 浅析《宠儿》中人物塞丝的畸形母爱产生的根源15 凯瑟琳•曼斯菲尔德《苍蝇》反映的人性创伤分析16 Customer Relationship Marketing17 试论电子商务英语的特点和翻译18 从《嘉莉妹妹》看德莱塞的女性观19 中西亲子关系对比性研究20 Women in the Roaring Twenties– A Comparative Study of Female Characters in The Great Gatsby and The Sun Also Rises21 英语新闻标题中隐喻的应用与翻译22 英汉语中恐惧隐喻的认知分析23 双关语在日常生活中的应用24 英汉“悲”、“喜”情感隐喻的认知比较研究25 丧钟为谁而鸣中的罗伯特形象26 战争、归乡、爱情—《冷山》的多元主题研究27 A Summary of Symbols of The Scarlet Letter28 Cultural Influences on Business Negotiation between China and Japan29 语境与英语词汇教学30 做最好的自己—论斯佳丽形象对现代女性的教育意义31 《野性的呼唤》中巴克形象分析32 浅析语用预设在广告语中的运用33 论《一个小时的故事》中马拉德夫人女性意识的觉醒34 文化视角下的商标语翻译策略35 分析《了不起的盖茨比》中美国梦的二元性36 “理想化”和“反理想化”--《不能承受的生命之轻》主题辩析37 论英汉植物词语的文化附加义38 从中英语言中的幽默表达看中西方思维差异39 从XX建筑看中西文化差异40 A Study of Chinglish as Found in Students’ Writings41 论《野性的呼唤》的多重主题42 艾米莉•狄金森的死亡观研究43 Comparison between High and Low-context Culture in Language Expression44 An Eco-Critical Approach to Moby Dick45 《林湖重游》中的静态美分析46 分析《等待》的悲剧47 论商标名称的翻译对品牌形象的影响48 美国“寂静五十年代”的骚动——《麦田里的守望者》主人公分析49 英语委婉语的认知分析50 A Study of Translation of Chinese Idioms with Numeral “San”51 浅谈古希腊罗马神话对《哈利波特》系列小说(前四部)的影响52 交互式教学法在中学英语课堂口语教学中的应用53 英汉称谓语的文化差异与翻译--以《京华烟云》为例54 被压抑的堕落的人性——《包法利夫人》女主人公性格分析55 从高校口译教学中看口译思维的重要性56 A Comparative Study on the Celebrations of Traditional Chinese and Western Festivals57 论《傲慢与偏见》中的性别语言差异58 福克纳小说《献给艾米莉的玫瑰》的叙事技巧研究59 The Influences of the Bible on Some American Movies60 从价值观系统角度浅析中美商务谈判中的文化冲突61 论身势语的跨文化交际应用62 《收藏家》中空间与人物心理关系的解读63 从《红字》看霍桑的道德思想观64 中西葬礼文化的对比研究65 金钱与婚姻—论《傲慢与偏见》中的婚姻价值与导向66 美国梦的文化观察67 宋词英译中的归化和异化68 试析英汉颜色习语折射出的中西文化异同69 教师的态度对初中学生英语学习的影响70 美国电影作品中英雄主义所隐含的美国社会文化71 中西文化差异对英语俚语翻译的影响72 浅析中学英语写作教学73 《喧哗与骚动》之现代主义写作技巧分析74 旅游与文化75 中英动物词语文化内涵的差异76 目的论与对外传播翻译77 Application of Cooperative Principles in the Study of Intercultural Business Negotiation78 The Loneliness in Far From the Madding Crowd79 《飘》中的家园意识探究80 The French Revolution in the Novel A Tale of Two Cities81 会计英语缩略词特点与翻译研究82 从文化角度看中英房地产广告差异83 《白鲸》主人公埃哈伯人物形象分析84 英语教学中的文化意识85 中西饮食文化的差异86 物欲与爱情的搏弈——《傲慢与偏见》中的婚恋观对现代女大学生婚恋观的启示习策略的实证研究87 从生态批评的角度解读《查特莱夫人的情人》88 金融危机对中美人民经济生活造成不同影响的文化根源89 论英语课堂有效提问的策略90 《美国丽人》中的伦理主题研究91 电影名称的翻译特点92 《墙上的斑点》中的意识流技巧分析93 论罗伯特•佩恩•沃伦《国王的人马》中对真理与自我认知的追求94 论女同性恋成长小说--简析珍妮特.温特森《橘子不是唯一的水果》95 英语学习中的跨文化语用失误与其对策96 跨文化视角下中西方选秀文化对比研究——以达人秀为例97 中西方餐桌礼仪文化对比98 合作学习理论在中学英语课堂中的应用99 浅析《远大前程》中的两个乡村女性形象——乔大嫂和毕蒂100 《彼得潘》中的“成长”主题101 论英汉数字习语的差异与翻译102 译者主体性视角下的翻译策略—杨氏夫妇《聊斋志异》英译本个案研究103 有效的英语新闻结构分析104 The Application of Symbolism in The Great Gatsby105 浅析好莱坞电影中的中国元素106 英语习语中隐喻的汉译107 幽默元素在英语电影和电视剧中的翻译108 商务英语写作得体原则109 探析《呼啸山庄》男女主人公爱情悲剧的根源(开题报告+论文+文献综述)110 从华裔少女的自传《此时,彼地》看中美两国校园文化差异111 从跨文化交际视角谈品牌翻译策略112 非语言交际中体语的文化分析113 跨文化交际中的中美幽默的比较114 《儿子与情人》与《雷雨》中母子关系的对比115 功能对等理论视角下英语言语幽默的翻译—以《老友记》为例116 《了不起的盖茨比》中的人物分析117 中英文法律谚语比较与互译技巧118 中西方文化差异在初中英语词汇教学中的体现119 浅谈高中英语教师课堂提问与课堂互动120 On Hybridization in Translation of Culture-loaded Lexemes in Moment in PekingThe Duality of Life and Death——An Analysis on Virginia Woolf’s Mrs. Dalloway121 解读《呼啸山庄》中三种悲剧性的爱情122 《绝望主妇》人物语言个性化翻译浅析123 从家庭价值观的角度分析中美家庭教育的差异124 关联理论在中餐菜单英译中的应用125 A Comparative Study of Inversion between English and Chinese126 英语中的汉语外来词127 英语专业学生英语口语学习动机调查研究128 民族文化差异与广告语言创意129 A Study on the Translation of News Headlines from English Into Chinese130 论中国的归化异化131 从后殖XX义看《贫民窟的百万富翁》的成功132 《看不见的人》中的“暗与明”意象探究133 从《劝导》主人公形象看奥斯丁创作思想新特点134 《宠儿》中塞丝的性格特征分析135 A comparison of values of money between Scarlett and Gatsby136 《绝望的主妇》中的中产阶级女性独立意识的研究137 浅析《宠儿》中塞丝背上的树的形象138 浅议中西方礼物文化的差异139 英汉称谓语对比研究140 "麦田里的守望者" 中纯真的失去141 从功能对等理论看“赶”的英译142 试析托尼•莫里森《爱娃》中的魔幻现实主义143144 目的论视角下公益广告的翻译145 《虹》的生态女性主义解读146 “狗”在中西文化中的对比研究147 双重文化下的文化选择——解析电影《刮痧》中中国移民的文化身份危机148 从数字的联想意义研究中西文化的差异149 Self-Discovery:An Analysis of Celie in The Color Purple150 英汉新词理据对比研究151 凯瑟琳•曼斯菲尔德短篇小说中的意识流技巧研究152 《鲁宾逊漂流记》与《桃花源记》中乌托邦思想之比较153 《天黑前的夏天》中女主人公凯特的自我救赎之路154 亨利•詹姆斯的《戴茜•米勒》中的文化冲突和文化融合155 会话含义的语用初探156 麦当劳的制胜之道157 跨文化交际中社交语用失误与应对策略158 现代英语新词分析159 挣脱枷锁,走向自由——从《人性的枷锁》看毛姆的人生观160 英语专业新生英语阅读习惯调查161 从《无名的裘德》看哈代的现代性意识162 从对照艺术看《羊脂球》的人物形象塑造163 Discourse Analysis on the Translation of Person of the Year, an Editorial in the Time Magazine164 盖茨比的人物形象分析165 Rabbit’s Predicament and Dreamland166 An Analysis of The Call of the Wild from the Perspective of Existentialism167 从多视角比较《论读书》的两个译本168 英汉含文化植物词谚语对比研究169 论自然主义在《野性的呼唤》中的体现170 从功能对等角度分析英文电影片名汉译171 从消费文化看《美国悲剧》172 林语堂《京华烟云》中女性推崇观探究173 论海明威《一天的等待》的冰山原则写作风格174 概念隐喻视角下看莎士比亚十四行诗175 浅析英语谚语中的性别歧视176 《愤怒的葡萄》中的圣经原型177 高中英语听力课中的文化教学178 浅论康拉德《黑暗之心》中的女性形象179 从礼貌原则的角度对比英汉女性称谓语180 英语广告的批评性话语分析181 论乔治•艾略特《亚当•比德》中的道德冲突182 从文化角度浅析新闻英语的翻译183 论学生角色在中学英语课堂中的转换184 An Analysis of Symbols in The Great Gatsby185 从《永别了,武器》中看战争对人性的影响186 礼貌原则在商贸信函中的应用187 《麦田里的守望者》主人公的性格分析188 任务型英语教学的理论与实践探讨189 浅析Grice的会话合作原则在求职面试中的应用190 互动在高中英语阅读课的应用191 An Analysis of Tess’s Tragic Fate and the Realization of Hardy’s Fatalism192 An Analysis of Conflicts between Heroines in The Prime of Miss Jean Brodie193 浅析英语中的性别歧视194 The Elementary Stage Translation Teaching Design for Undergraduate English Majors 195 The Lost Generation—“Nada” in Hemingway’s “A Clean, Well-Lighted Place”196 《儿子与情人》中的恋母情结197 希思克厉夫—一个拜伦式英雄198 商务英语中的委婉表达与其翻译199 Scarlett: A Feminist Preacher in the Old Time200 一场失败革命的反思——《动物庄园》的主题浅析。
商务英语中的委婉表达及其翻译
商务英语中的委婉表达及其翻译
曾尔奇
【期刊名称】《许昌学院学报》
【年(卷),期】2003(022)003
【摘要】本文通过对商务函电和商务洽谈中的委婉表达方式的分析,讨论了如何利用语态、语气和句型等语法变化形式来进行商务英语中的委婉表达,并举例说明其对应的翻译.
【总页数】2页(P81-82)
【作者】曾尔奇
【作者单位】许昌学院,外语系,河南,许昌,461000
【正文语种】中文
【中图分类】H059
【相关文献】
1.论商务英语中的委婉表达及其翻译 [J], 潘丽红
2.商务英语中的委婉表达与翻译 [J], 王娜
3.商务英语中的委婉表达及其翻译 [J], 谢颖;王萍;
4.商务英语中的委婉表达及其翻译 [J], 胡囡囡;施湖波
5.商务英语中的委婉表达及其翻译 [J], 方艳; 李岩
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商务英语用语
商务英语用语1. "What's up?" 这可是超级常用的商务英语用语哦!就像你在和同事打招呼时说:“Hey, what's up?”,简单又亲切。
2. "I'm tied up at the moment." 当你忙得不可开交时,就可以这么说呀,比如“Sorry, I'm tied up at the moment. Can't talk now.”。
3. "Let's touch base later." 这就像和伙伴约定“我们晚点再联系”,像这样:“Let's touch base later to discuss that project.”。
4. "I'll get back to you." 当你需要时间去处理事情再回复对方时,就说:“I'll get back to you as soon as possible.”。
5. "Bottom line" 可以强调重点呀,比如在会议上说:“The bottom line is we need to increase sales.”。
6. "It's a no-brainer." 这不就是显而易见的事情嘛,像“Choosing this option is a no-brainer.”。
7. "We're on the same page." 表示大家想法一致,就像和团队成员说:“Great, we're on the same page about the plan.”。
8. "Call it a day." 结束一天的工作时可以说“Let's call it a day.”,多形象呀!9. "In the loop" 要让别人知道你在圈子里了解情况,就说:“Make sure I'm in the loop.”。
委婉语在商务英语中的应用
委婉语在商务英语中的应用在商务交往中,语言交流扮演着至关重要的角色。
为了维护良好的人际关系,避免冲突,有时我们需要采用一些委婉的语言表达自己的观点或要求。
委婉语在商务英语中的应用广泛,具有重要的现实意义。
委婉语是一种人们在交流中使用的温和、间接的语言表达方式,目的是为了避免直接或冒犯他人。
其主要特点包括:语境性:委婉语往往需要根据具体语境来理解,在商务英语中,需要根据不同的场合和交流对象来选择适当的委婉语。
目的性:使用委婉语的目的是为了实现某种交际目的,如表达不满、提出请求等。
接触者导向:委婉语的使用需要考虑交流对象的需求和感受,以避免冒犯或伤害对方。
合同与协议:在合同和协议中,为了避免双方产生不必要的分歧,往往需要使用一些委婉语来表达具体要求。
例如,“我们希望贵方能在合同签订后尽快支付定金。
”商务信件与邮件:在商务信件和邮件中,为了保持礼貌和职业形象,人们通常会使用委婉语来表达自己的观点或要求。
例如,“我们非常感谢您的时间和努力,但是很遗憾未能达到预期目标。
”会议与谈判:在会议和谈判中,使用委婉语可以缓和气氛,拉近双方距离。
例如,“我们非常重视您的意见,希望能听到更多您的看法。
”表达观点:在商务英语中,有时需要表达不满或批评,但直接表达可能会伤害对方感情。
这时,使用委婉语能够更好地传达观点,例如,“我们注意到最近的产品质量有所下降。
”缓解压力:在紧张的谈判或冲突中,使用委婉语可以缓解气氛,例如,“我们理解您方的立场,希望能找到双方都能接受的解决方案。
”增强亲和力:在商务英语中,使用委婉语能够拉近与对方的距离,建立良好的关系,例如,“非常感谢您的支持和合作,期待未来有更多的合作机会。
”请求(Request):我们希望贵方能提供更多关于产品的信息。
反对(Objection):我们对您的计划有一些反对意见。
赞成(Agreement):我们对您的建议表示赞成。
委婉语在商务英语中具有广泛的应用背景和重要现实意义。
商务英语中的委婉表达及其翻译【毕业论文】.doc
(20 届)英语商务英语中的委婉表达及其翻译Euphemistic Expressions in Business English and TheirTranslation随着国际贸易的不断发展,商务英语作为一种特定的专门用途英语,也越来越重要。
为了建立良好的商务环境,树立尽可能完美的形象,给客户以满意和信心,达到预期的目的和效果。
因此商务英语屮的的委婉表达及其翻译是非常重要的。
本文介绍丫委婉语的定义、特征,以及交际功能,并从词汇、语法两个方面归纳分析了商务英语中的委婉表达方式,论文最后提出Y直译法、意译法和移植法三种翻译策略。
希望人们从屮丫解更多关于商务英语屮的委婉表达及其翻译的知识,并使这些知识服务于我国与各国的商务往来。
关键词:商务英语;委婉表达;翻译AbstractWith the development of international trade, Business English has become more and more important as a specially appointed English for Specific Purposes. In order to establish a good business environment, and establish a perfect image of as much as possible to give customers satisfaction and confidence in each of the parties to achieve the intended purpose of trade. This thesis first introduces the difinitions,characteristics and communicative functions of euphemism. The euphemistic expressions in business English are then analysed from lexical and grammatical prospectives. Finally three translation strategies are proposed: literal translation,free translation, transplanting. It is hoped that people can get more knowledge about translation of euphemism in business English and can make use of this knowledge to serve for foreign trade of our country.Key words:Business English; Euphemism ; TranslationContentsAbstract ......................................................................................................................................... I I1Introduction (1)1J Definition and Classification of Euphemism (1)1.2Characteristics of Euphemism (2)2Communicative Functions of Euphemism (2)The Function of Taboo (3)The Function of Politeness (4)The Function of Disguise (5)The Function of Elegance (5)3The Expression Forms of Euphemism inBusiness English (6)The Lexical Approach (6)Noun (6)Verb (7)Adverb (7)3J.4 Preposition and Preposition Phrase (7)()The Grammatical Approach (8)()Past Tense (8)()Passive Voice (8)33ood•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••t1•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••參•••••••••••••••••••• 104The Translation Strategies of Euphemism in Business English (10)si•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• 114.2Free Translation (11)4.3Transplanting (12)5Conclusion (12)Bibliography (14)Acknowledgements (15)IntroductionlJ Definition and Classification of EuphemismEuphemisms have existed throughout recorded history. In early English poetry the heroes did not literally "die", but euphemistically "lay” or "fall"(George H.McKnight, 1923:268). Similar feature of language is familiar in modern language: ” we will have to let you go” replaces"you*re fired" in English;‟1人寿保险‟‟(life insurance) replaces "死亡保险"(insurance that is paid when you die) in Chinese. These are typical example of verbal euphemisms, namely, euphemisms in a narrow sense.Classification of euphemism is well manifested in the various definitions of euphemism, which reveal the nature, and the characteristics of euphemism from different perspectives.Euphemism, one rhetoric term in English,is "Euphemismos” in ancient westerm rhetoric. It is usually used ‟‟to pre serve decency when referring to unpleasant things n(Vickers,1988:407). In current English dictionaries,euphemisms are defined as follow:(1)"substitution of an inoffensive term for one considered blunt oroffensive".(2)‟‟word,etc. used in place of one avoided as e.g. offensive,indecent, oralarming‟‟.There are also other definitions:"Substituting an inoffensive or pleasant term for a more explicit,offensive one,therebyveneering the truth by using kind words.n(Nearman et al,1990:1 )H the conveying of a harsh or an unpleasant truth gently."(Zeiger,1978:355)All the euphemisms can be divided into two groups: conventionalized euphemisms and non-conventionalized euphemisms. The differences between these two groups lie in that those non-conventionalized euphemisms strongly depend on the particular context,and their rhetoric function may disappear or impossible to understand without the context while the conventionalized euphemisms have already been accepted so well that they are somewhat like idioms and people can understand them without referring to a particular context. For example, we all know what toilet means when one says he wants to go to the toilet. But in this sentence: ’’我浑身颤抖了一下,我害怕,我父亲会不会也打发我去'享福’ .We can hardly drag out the meaning of the euphemism ‟‟享福’’ without reading the sentence: ••哭啥子奥,死了,还不享福去了!"in the context.The thesis mainly deals with the translation of verbal euphemism because of its wider application and closer relationship with translation study. So the word ‟‟euphemism” in the following thesis refers specificallyto verbal euphemism.(1)Characteristics of EuphemismThe meaning of euphemisms cannot be understood if we take a direct inference to the object that the language refers to.It is the conversational implications conveyed by the language,taking such elements as the speakers and the contexts into consideration. When we come into a euphemism, we should not only understand what it refers to superficially but also understand the implied meaning and purpose generated from the context,or the environment. Euphemism is also active and elegant. To distinguish euphemisms from other figures of speech, we should judge whether the original expression is about sex,religion,crime,death, darkness, violence,mental health,excretion,fatal diseases etc. Which often embarrasses both the speakers and the listeners and as a result are often avoided. The mild substitution are not embarrassing and are intentionally avoided by the speakers. It is obvious that euphemism has the following characteristics:(1)Substitution is the base of producing euphemism;(2)An euphemism has two levels of meaning: a surface meaning and a deepmeaning, and the real meaning is the deep meaning;(3)Euphemisms are mild expressions which can alleviate the harshness of theoriginal expressions and can cover some of the original purposes of thespeaker.(Wang Dechun 2001:98)Communicative Functions of EuphemismLanguage communication is an important way to maintain the social relationship among human beings. The use of euphemism avoids causing the unpleasantness of two communicative sides and damaging their relationship. Based on the implication of euphemism, the paper mainly explores the functions of taboo, politeness, disguise and elegance, which is helpful for our conscious and correct language use in business English.The Function of TabooIn the Anglo-Saxon countries,people widely believed in God. Out of fear of God,they dared not directly maintain the name of Lord God (Jehoval),so a lot of euphemisms came into being,for example: theAlmighty,the Supreme Being, Holy one,the Eternal,the creator, the maker,the Savior,the Lord of Lords,the King of Kings.In the early human society, science underdeveloped, people can not know and explain the natural phenomena,so they always feel terrified with a mystery.n Death” is a taboo in a lot of countries,so people produce some euphemisms.For example:"pay one's debt to nature"--••还对自然的债务”‟‟go west‟‟--‟‟归丙""sleep the final sleep"--"睡最后一觉"‟‟be called to God"--"到上帝那儿去报到""go to heaven"--"去天堂""breathe the one's last"—"最后一次呼吸""pass away”--"永别了n"sleep with one's fathers"--‟‟与父亲睡在一起"” go to glory”--”去荣耀•’In addition, things related to death are beautified. For example ‟‟coffin” is replaced by ‟‟box” ;"grave-yard •‟ is replaced by "sleeping place‟‟;n funeral”is replaced by "memorial service‟‟.The Function of PolitenessPoliteness is the human civilization's tag. Politeness principle is an important principle in human society. In communication,people always pay attention to politeness to other people for avoiding conflict. There are many aspects about politeness function.Profession is a sensitive topic in society. According to Chinese‟s idea, all professions are equal. But as the manual worker or service personal,they don‟t like to hear the name of their prof ession by other people. So they choose a better name instead of them.For example:‟‟waiter,waitress"…n dinning-room attendants”H maid H—"domestic”‟‟garbage collector” ---H sanitary engineer”n scretary H ---H administrative assistant‟‟n harlot n…M street girl n or "member of the oldest profession11‟‟cook、-- "chef*‟‟housewife” --- "domestic engineer”Privation and unemployment are also sensitive topics in society. In communication, everyone wants to get respect from the other side. Even though people are poor,they would be angry when they discuss privation or about connection things. For example, in Chinese, people always say n手头紧"or "临时周转不灵” or "经济上有些困难” to mean "they are short of money”. In English, "penniless” is replaced by "out of pocket”;"poor” is replaced by ‟‟needy”;‟‟poor people” is replaced by ‟‟underprivileged people‟‟ or "to be down on one's luck' Unemployment is a common phenomenon, and people don‟t like to talk about it directly. So ‟‟unemployed workers” are replaced by "welfare workers H; "dismis s” is replaced by ‟‟lay off ‟‟in communication.When they speak of relieving the bowels,they use ‟‟ go to washroom‟1,"go to W.C.n,‟‟answer nature‟s call‟‟ . If you say H I have to go to the toilet.” when talking with others, that is very impolite. We shoul d say ‟‟May I leave the room?‟‟ or H Fm going to do my business.” There are other examples: Unfortunately we cannot meet your needs because you failed to send your check.We shall be glad to meet your needs as soon as we receive your check.In case (1),the tone is very abrupt,too direct; while in case (2),the euphemistic tone is much more polite. In addition, the politeness function emphasizes the sake of more for each other.()The Function of DisguiseIn English, euphemism is used to disguise some grave society problem, such as privation and crime. There are some examples:2.1‟‟in debt” …H cash advance11 or H in difficulties2.2‟‟unemployed mother” ---M welfare mother”2.3‟‟striking” …"industrial action” or ‟‟industrial dispute‟‟2.4‟‟economic recession” …"period of economic adjustment‟‟At present, crime rate is particularly high, so there are many related euphemisms, especially juvenile delinquency. For example, ‟‟delinquent1‟ is replaced by "problem children”. We can not say that their childrenare thrown in jail,otherwise they will be unhappy. So we can say that the children are in the set-up center. And the other parlance is that they enjoy the government‟s expenses. International relation‟s choice of words are more cautious,if we say that they are "poor and backward coun tries‟‟,both sides‟ relation will sink into impasse. Even though they are underdeveloped countries,they will be unhappy. But we use ‟‟developing countries‟‟ and "emerging countries”,they will feel better.()The Function of Elegance‟‟Using neutral or commendatory word to replace derogatory word or sentence's the euphemism‟s elegance function. In the Eastern and Western culture, some about disease,death, human excretion, the Health and body parts, sex, body shape and other things related to taboo, are often considered to be vulgar,indecent. So people will not bear to say that things directly, through the song words, taboo and the other meanings to beautify or dilute them, so that they are more gentle. English euphemism is a best case. Such as,"hairdresser is re placed by ‟‟beautician”;‟‟press man” is replaced by "press operator”.People always use the euphemism properly to avoid awkwardness, unhappyness,disgust. The use of euphemism is not only to win the other side enough reputations,but also reflects the speak er‟s status,graceful bearing. The use of elegant and subtle language is a kind of aesthetic needs of the people as well as the civilization needs.The Expression Forms of Euphemism in Business EnglishEuphemism expressions are commonly used in business correspondence and business negotiation. Which is not only a social language phenomenon, but it is also a cultural phenomenon. Business English has its own unique style, usual format, the professional vocabulary and expressions.Because the customer is their God. Euphemism implication is widely in business English, hardly penetrate every link of business affairs. For example,in international trade, establishing trade relations, inquiry, offer, counter offer, repulse,credit information, proforma invoice (P/I),order goods, shipping,insurance, and so on,they exist in everywhere. Expression skills are flexible and ingenious. By making an analysis of euphemistic expressions used in business correspondences and business negotiations,it mainly discusses the fulfillment of euphemistic expressions in business English through the following four ways: the subjunctive mood, passive voice,past tense, tactful negative. So the business personnel can fully understand and appreciate the euphemistic expressions and achieve a success in the business competitions.3.1The Lexical ApproachNounIn business English, people always express negative by noun.‟‟We are extremely sorry for our inability to advance shipment.”This sentence avoid semantic strength consciously, using ‟‟inability” to express "we can not u implicitly. The meaning of "can not” is weakened by the writer,so it is easier to accept for the other party.VerbIn the business negotiation, we can use "think' "hope”,"regret' H please n to express subjective opinions and views. The expressed views and suggested request become not subjective and arbitrary, and the tone is tactful. But the view is distinct,and semantic is clear. There are some examples:1n We regret very much that it is necessary to complain about the non-delivery ofthe 10,000 tons of sugar under contract article 23.”2‟‟ We hope delivery will be made according to schedule.H3” Please make the shipment in May or early as possible.‟•AdverbIn business negotiation or correspondence contract process, it is seem impolite if use the negative word directly to the other party‟s views,request and suggestion . It is easily to cause displeased and dislike for the the other of side. Even it get into trouble with the other side, affect the business‟ negotiation or disruption directly. It go against to establish good trade relations for both sides. So it is often to use one of the adverbs: unfortunately,scarcely, hardly,rather,almost,slightly. And it create the negotiation atmosphere of consultation on the basis of equality. For example:‟‟we appreciated the good quality of your products, but unfortunately your prices appear to be onthe high side even of this quality.”‟‟I am really sorry that our products can hardly satisfy your requirement.‟‟In the second example,"hardly” is the euphemism of ‟‟not' to avoid absolutization.Preposition and Preposition PhraseIn business English, sometimes the preposition and preposition phrase are often used, and the tone of negative would not be clear. So other people feel respected."As some items under your order are beyond our business scope, we can only accept your orderpartially.‟‟"As your counter bid is not up to the present market level,we are sorry that we have to give youa negative reply.”In the first sentence, ‟‟beyond our business scope‟‟ imply the negative.3.2 The Grammatical Approach(1)Past TenseWe sometimes push the time of verb backward in business negotiation and business letters. Such as use the past tense to substitute present tense. So that it can make the tone more politely and make it have more tone of negotiation. At last make it come to business successfully."Enclosed is a feature article from October 23 China daily which I thought you might find ininteresting.”‟‟We wanted to know whether you could effect shipment one month earlier.”"We want to know whether you can effect shipment one month earlier/1"We found the prices of your machines a little bit higher than acceptable.The first sentence, moreover,in order to make the tone tactfully,"hope,wonder,think,want” and s o on,their past tense also express the present tence.The two sentences in case (2),second sentence is easier to accepted by the other side.The third sentence actually mean that: we found the price of your machines are so high that we can not accept. Speaker with comparative sentences, and compared with the a knockout level before to decorate.Among face to face business negotiation and business letters,when we express inquiry, request or express different opinion with the other side, sometimes use“Can you“will you...?‟‟,“I want".‟‟,“I wonder".‟‟,“I am sure.J‟wHl show crude and rude, confirm and absolute on the tone. When use “Could you...?”,“Would you...?”,“ I wanted...‟‟,“I wondered...‟‟,…… I was sure...”,it will become more subjunctive kind, gentle, decent and easily accepted by the other side.(2)Passive VoiceAmong business letters, we should use active voice in many conditions so that can express both opinions about trade explicitly. However,in other conditions, passive voice is adopted to make the toneimplicatively,and avoid aggressive. So it conformed to the characteristic of business English."Upon inspection, it was found that your last shipment is not up to theagreed standard. ” (Wang Hengen 2009:57-59)‟‟You should be informed that the shipment tim e is February or March at our optionand the goods will be shipped in one lot.”‟‟Since it is agreed that we have the right to reject the goods when they are disqualifiedupon examination by China Commodity Inspection Bureau at the port of destination,we regret to inform you that we have to return the goods to you at your expense/"As the date of delivery is approaching,you are requested to expedite theestablishment of the L/C?‟‟As the date of delivery is approaching,we request you to expedite the establishment of the L/C广As well-known to all,active voice emphasizes that it is an executive of actions. And passive voice emphasizes that it is an object of actions. In example three,‟‟to bestressed",‟‟must be effected‟‟,such as ‟‟will not be considered” weaken the executors “we”,“you”. We want emphasize that according to the contract,agreement or the stipulation of obligations and responsibilities prescribed, and thus more accord with international business practices.(3)Subjunctive MoodIn our daily life,people usually use subjunctive to express our opinions. When we request somebody, adverse somebody and persuade somebody, we always use euphemistic and implicative manners. In Business negotiations and business letters, businessmen pay more attention to their tones,and always avoid to expressing directly and positively, and use subjunctive tone to express our opinions,requests or adverse. In this way, they can achieve both purposes in the atmosphere of equality and friendly. Also it will be helpful to establish long term business relationship.n If it were not for the regular orders we receive from a number of our customers, we could not have quoted for supplies even at these price.‟‟n We wish we could lower our price but unfortunately we cannot do so.”‟‟May we su ggest that you make some allowance on you quoted price so as to enable us to introduce your goods to our customers?"H I suggest you make a reduction in price, otherwise, we could hardly go on with ourdiscussion.”Among the above example sentences, because of adverb adopted Subjunctive tone, it eased the tones of both sides when they expressed their opinions, requested something,or confirmed price in the businessnegotiation. Avoided too absolute, leave more space to negotiation, and help to enter into and develop business relationship.(4)Tactful NegativeIn Chinese, people always praise or criticize the nature of things,condition or the behavior of people,personality, appearance gently. If someone‟s appearance is not beautiful, we would use ‟‟ Can‟t say what beautiful' avoiding diction too straight and tone overweight. In business English, this euphemistic expression used in large amounts, in order to make statements view, request or suggestion whether is confirm or deny, agreement or disagreement, praise or criticism becoming more negotiable.For example:‟‟We feel that your quotation is not proper because the price for such material is on the decline at present.”In this sentence, "not proper” mean n improper n,but sounds much more polite,easily accepted by each other.The Translation Strategies of Euphemism in Business EnglishWith the economic globalization and China‟s entrance into WTO, translation of business English is acting a more and more vital role in our economic life. As an important communicative language, euphemistic expression is used frequently in business English .Therefore,it brings practical significance to study translation strategies of euphemistic expression in business English.Euphemism generally have original meaning and euphemistic meaning. Original meaning refer to the begining meaning when the word used in the euphemism, an implicit parlance. Euphemistic meaning refer to taboo content of the replaced word, a meaning of avoiding discussion. So there are three strategies in the translation of euphemism:Literal TranslationIn the English and Chinese, there are a lot of the same or similar euphemism expression. The words should be transliterated when we are translating. We should keep the original text structure form and verve style,simultaneously must deliberate carefully, strive to achieve the proper emotion appraise. Convey the originalmeaning and style faithful. For example:‟‟To open the window and say bright words””打开窗户说亮话”Chinese and English are two different language systems,but they have common attributes between the language. Language is the reflex of culture,and language‟s universality reflect the culture‟s universality. No matter what race, what color,they live in the same world. Their thinking mode,emotional standard and moral standards are coincident,and people‟s opinion to the objective world are also coincident.Free TranslationChinese and English belong to different languages, and the two languages have distinctive characteristics in forms,grammars and behavior habits. As a part of the language,euphemism is different to the same meaning of things because of regional difference, religion,custom and thinking mode. Translation must be considered these difference of aspects, and according to the context requirement use free translation. For example:"bus girr…"餐馆侍者女助手”"criminal lawyer” …”刑事律师n "at theeleventh hour‟‟ ---1•在危急时刻•’The meaning of "bus girl” is n巴士女郎‟‟;the meaning of "criminal lawyer'1 is "犯罪的律师‟‟;the meaning of "at the eleventh hour‟‟ is ” 丨1 点钟” in the beginning.Free translation is not optional translation,and should be avoid breaking away from text‟s content and metaphoric meaning.43 TransplantingTransplanting refer to borrow the original texts words directly. Transplanting has two forms: direct transplanting and transliteration. Direct transplanting refer to using original words directly. Some words transplanted into translation with enunciation; some words have changed enunciation,but they still belong to the category of borrowing from etymology. They are always used in science and technology translation or news media. For example: KTV, DISCO, IQ, EQ,AQ.Transplanting not only remain context‟s form completely,but also remain context‟s culturalcharacteristics.Transliteration is the other form of transplanting. Language is a symbol system. On the one hand,the text‟s symbol has vitality only in their system; on the other hand, they are not changeless,and they could accept eternal words on the certain condition. Chinese and English euphemism‟s mutual translatio n could borrow transliteration to translate some words that they could not be translated by literal translation and free translation. For example:"Sardine” …"沙丁鱼”"Pizza"…”披萨饼”"Champagne" 香槟酒"ConclusionEuphemism,from linguistic point of view, will definitely be widely touched upon as a more welcome way of communication than it is now. Euphemism for emotional communication is both a polite and elegant communicative strategies in international business English, and played the role of lubricant,greatly enhance flexibility and increases the chance of success in the business English.The progress of science, technology and the rapid development of economy, increasingly highlights the importance of international trade. But how we can get the preemptive opportunities in the fierce competition in the international market,a new force suddenly rising, successful business communication activity plays an important role. In the commodity propaganda,creating and expanding the market, foreign trade negotiation and business correspondence intercourse are particularly important. Polite and decent words, implicit expression of euphemism can help enterprise firmly seized commercial opportunities.In business contacts, under the market economy condition of the fierce competit ion ‟euphemism is one of the management guiding principles of business men, and is also one of the important methods to win customer in the competition. Thus,for a career in business and to obtain success in the business world,to understand and study the business English euphemism, its meaning is really cannot be ignored or undervalued.Therefore, in today‟s society,Business English expression of euphemism and its translation are very important. In the commercial activity,if expression and translation are improper, maybe it will cause both misunderstanding,down to cooperation failure. In interpersonal communication, everyone want to get other‟s respect,also needed in the business communication. Due attention and efforts should be given to the study of euphemism translation and more work needs to be done into this special filed. This is just an attempt into this filed and hope to shed some light into this special filed.In this paper, I introduced the history and definitions of euphemism, the four functions of euphemism, expression methods of Euphemism, translation stratigies of euphemism. Euphemism and euphemisticexpressions are very extensive in application of business English. Almost involve all fields and commercial activities of transaction process each link. For example,in international trade,from start to establish contact of inquiry,quotation, offer, counter-offer to shipment,insurance, credit investigation,payment etc,can use a large number of euphemistic expressions.BibliographyBaker ,mona .2000. In Other Words: A Course book on Translation [M]. Beijing: ForeignLanguage Teaching and Research Press.Enright ,D.J. 1985. Fair of speech: the Use of Euphemism [M]. Oxford: Oxford University Press. George H. McKnight. 1923. English Words And Their Background [M]. the United States ofAmerica: D. Appleton and Company.Leech, G. Principles of Pragmatics [M|. London: Long man Group Limited. Nearman, J.S. & Silver, C.G.1990. Kind Words . A Thesaurus of Euphemism [M].New York: Facts On.Inc.Vicker ,B .1988. In Defence of Rhetoric [M]. Oxford: Clarendon Press.Zeiger ,A.1978. Encyclopedia of English [M]. New York: Arco Publishing Company.Inc.程洁,1992,国际贸易交际技巧[M ]。
国际商务谈判中的英语委婉语
学生毕业论文设计论文题目:Euphemisms in International Business Negotiation国际商务谈判中的英语委婉语专业:商务英语年级:班级:学生姓名:学生学号:指导老师:Contents[摘要] (1)[Abstract] . (2)Ⅰ.Introduction (3)Ⅱ. The Definition and linguistic of Euphemism (4)2.1. Definition (4)2.2. The Linguistic Features of Euphemism (4)2.2.1.The Sense of Humor (4)2.2.2. Vagueness (4)ⅢThe Pragmatic Function of Euphemism (5)3.1 Function of Politeness (5)3.2 Function of Respect (5)3.3 Function of Concealing (6)3.4 Function of Persuasion (6)Ⅳ.Applications of Euphemism in International Business Negotiation (7)4.1 Occasion of Rejection (7)4.2 Asking for Suggestions (7)4.3 Expressing Common Interest (8)4.4 Persuading and Convincing (9)ⅤProblems of Euphemism’s Application in International Business Negotiation (11)5.1 Problem Caused by Different Context (11)5.2 Problem Caused by Different Culture (12)Ⅵ.Conclusion (12)Bibliography (14)Euphemisms in International Business Negotiation国际商务谈判中的英语委婉语[摘要]英语委婉语作为一种普遍而又复杂的语言现象,具有积极的交际功能。
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yours truly, (signature) Wang Bin
2、英语信函的语言特点:Four Cs原则
Clearness Conciseness Correctness Courtesy
3、英语信函的翻译:
1) ABCD原则 Accuracy Brevity Clarity Difference
family are enjoying this holiday season in
excellent health.
My family, who are well and happy, join me
in my good wishes. May every year unite our
hearts more closely.
确实,没有他的生活无论如何都不会再是
原样,但我们一定要尽可能努力地生活下去, 并期望在天国有重逢的一天。
爱你的,
邦妮
4)商务信函的常用翻译技巧:
(1)重复、省略、否定、转换等技 巧的灵活使用。
(2)掌握分寸,体现原文文体,尽 力保持“公事公办”的慎重态度
(3)酌情使用一些常用套语, 如:贵,乞谅,承蒙,为盼,赐复 等。Dear Sir(s)/ Madam尊敬的阁下 /先生/女士/谨启者/执事先生/台鉴
is doubtlessly a pride of your family.
We are very happy for you and wish to
extend to you our utmost congratulations. I believe
that the knowledge ha has acquired will enable
pay attention to the difference between English letters and Chinese letters
3) Different types of English letters 社交信函(Goodwill correspondence): invitation; congratulation; acknowledgement; condolence; apology,etc.
Office Box 1507
Department of Mechanical Engineering Nanjing University Nanjing,China July 9th,1999 The Registrar of Admission The Graduate School The Pennsylvania State University University park, Pennsylvania 16802 U.S.A Dear Sir/ Madam, Having graduated from the Department of Mechanical Engineering at Nanjing University in June,1999, I am deeply interested in your graduate school in the Department of Mechanical Engineering. I would now like to apply for admission and a tuition scholarship at your university for the spring term of 2000. I would appreciate your sending me catalog and application forms. As soon as I receive your letter, I shall forward you all my supporting documents. I am looking forward to your response at your earliest convenience. Respectfully yours,
The Higher Education Department of China’s Commission of Education
STAMP Date: Sept.1, 1999 Number: 996421743040272
Translation of English Le Nhomakorabeaters
英语信函的特点和翻译方法
yours truly,
Barbara
Dear Gloria,
I am most grieved to hear the news of the passing
away of your beloved grandfather. Heartfelt sympathy and
much love to you,dear friend, as you go through this time
商务信函(Business correspondence): Establishment of Business Relations Inquiry Quotations and Offers Making Counter-offers and Declining Orders Acceptance and Orders Terms of Payment Letter of Credit Packing and Shipment Insurance Complaints and Claim Agency
事务信函(personal matters; official matters) job applications; recommendation diplomatic letters; etc
Dear Frank,
I repeatedly tried to telephone you
yesterday, but your line was busy all the
time and I was unable to make contact with
you, and therefore, I am writing this letter,
to which I wish you would give me a
prompt reply.
Love
Maria
亲爱的福兰克:
the memories that we’ll nurture in the years ahead.
No,it won’t be the same without him by any means,
but we will go on as best as we can and look forward to the
A merry Christmas and a happy New Year to
you! Allow me to offer you Season’s Greetings on
the advent of what will surely be a bright and
prosperous New Year. I trust that you and your
昨日我一再试拨电话给你,而电话始终
占线,无法和你取得联系。故写此信, 望你能立刻给我答复。
爱你的
玛丽亚
Dear Mr. Wang,
I acknowledge receipt of your invitation for the 15th November and regret
to inform you that I shall be unable to attend
Yours faithfully /truly/sincerely
谨上、敬上、顺致敬意
汉语常用敬辞有: “贵方、贵公司、阁下、惠请、惠顾、奉告、
承蒙、莅临、恭候、垂询、包涵、感激”; 汉语常用谦辞有: “愚见、拙见、敝人、敝公司、过奖、错爱、
赐教”
A quick refund will be highly appreciated. 贵方如能尽快退款,我们将不胜感激。
him to be successful in whatever calling in life he
may enter.
With best wishes for his success and
happiness.
sincerely yours,
Myra. Clark
Dear Anne and Jerry,
Dear Mrs. Taylor,
We hear that your son Paul has graduated
from the notable M.I.T with honors. You must be
quite happy with his splendid accomplishment. He
day we will meet again in eternity.
love,
Bonnie
亲爱的格劳莉亚:
获悉你深爱的爷爷去世的消息, 我万分难 过。在历经悲痛 的时刻,亲爱的朋友,请接受
我深切的问候。
斯坦是个了不起的人,我们永远不会忘记 他。他的一生就像一束阳光,照亮了他周围的
世界。在未来的岁月里,让我们在记忆的彩虹 里永远珍藏着对他的怀念。
商务英语中的委婉表达与翻 译
Zhao Junsheng, a student of Grade 1999 from the International Trade Department of Shanghai University, who took the College English Test Band-4 in June, 1999, has met the requirements for CET Band-4 with an Excellent score and is hereby awarded the Certificate of CET Band-4.