星巴克英文简介PPT - 360文档中心

星巴克介绍ppt课件

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零广告 Zero advertisement
星巴克除了利用一些策略联盟帮助宣传新品外，几乎从来不做广告。因为根据在美国和中国台湾的经验，大众媒体泛滥后，其广告也逐渐失去公信力，为了避免资源的浪费，星巴克故意不打广告。
Starbucks in addition to the use of a number of strategic alliance to help promote new products, almost never advertise. Because according to theAmerican and Chinese Taiwan experience, the proliferation of mass media, its advertising began to lose credibility, in order to avoid the waste of resources,Starbucks deliberately not advertised.
在我们生活当中流行着这样一句很经典的话：
我不在办公室，就在星巴克，我不在星巴克，就在去星巴克的路上。
don't Starbucks, on the
way to Starbucks.
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经营策略 Business Stragety
一、以直营经营为主 One, with straight battalion business
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星巴克的体验营销
Experience marketing StaБайду номын сангаасbucks
• 味觉体验 Taste
• 氛围体验 Atmosphere
• 社会体验 Social experience

星巴克英文介绍

盛年不重来，一日难再晨。

及时宜自勉，岁月不待人。

Table of Contents1.Introduction of Starbucks2.Development history of Starbucks3.Producut of Starbucks4.Starbucks in China5.SWOT Analysis of Starbucks1.introduction of StarbucksStarbucks Corporation (SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United Kingdom.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.2.Development history of StarbucksStarbucks has always been a place where you can find the world’s best coffe es. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market.●1970sThe first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.●1980sHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.●1990sStarbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucksbecomes a publicly traded company.●2000sThe Starbucks phaenomenon continues. As of this writing, Starbucks has more than 6,000 locations in over 30 countries.Dub Hay as senior vice president, Global Coffee Authority this November3.Product of Starbucks●BeveragesEspresso(Hot espresso/ Iced espresso)Frappuccino(Blended coffee / Blended cream / Blended juice)Coffee and tea(Brewed coffee /Tea /Other favorite )●FoodBreakfast(Honey Raisin Scone / Honey Raisin Toast / Blueberry Danish/ French Croissant)Afternoon(New York Cheesecake / Blueberry Cheesecake/ Chocolate Truffle Cake)Other food(Mini honey raisin scone /Mini Chocolate Muffin /Mini Apricot Financier/Mini Marble Cheese Cake) ●TeaChinese tea(Mudan White Tea /Jinxuan Oolong tea /Biluochun Green Tea )Exotic(Earl Grey/ Chai/ English Breakfast)4.Starbucks in China4.1Development history in ChinaStarbucks Coffee International (SCI) entered China market in1998 with the opening of its first store in Taipei, Taiwan. The first Starbucks store located in mainland China was opened in Beijing in January 1999 through a licensing agreement with Mei Da Coffee Co. Ltd. To support the accelerated expansion into mainland and achieve greater penetration throughout the region, the Starbucks Greater China Support Center was established in Shanghai in 2005. Since then, at the end of Q4 fiscal year 2010, there are more than 750 Starbucks locations throughout China, including Hong Kong, Macau and Taiwan.4.2 Special products to meet the demand in ChinaIn order to gain a large share in Chinese market , Starbucks has to work out plans to develop new products to cater the consumer demands for traditional Chinese festivals.Following are the products:1.Conbine Chinese tea to western coffee to create a wonderful flavor popular to both Chinese andwesterners.2. Chinese Zongzi (traditional Chinese rice- Pudding) on Dragon Boat Festival.3. Mooncake on Mid-autumn Festival.4. Special food and cups during spring festival5.SWOT Analysis of StarbucksStrengths(1) Business model of agile choiceStarbucks is good at according to different market situations all over the world take agile investment and cooperation mode.(2) Brand advantageMake full use of the "third life space" type of experience. In the center of the consumer demand from products to service, in the service to the era of experience, Starbucks successfully created a to create "Starbucks experience" for the characteristics of the "coffee religion", Starbucks and general coffee shop different places is endowed with a cup of coffee more rich experience and deeper cultural connotation.(3) Technology advantageStarbucks has always been the pursuit of quality excellence, adhere to provide customers highSTRENGHSWEAKNESSESInnovative business model Brand advantage Technology advantageNew product development and innovation Considerate customer service Store location advantageThe short of capital High priceHigh concentration level Lack of diversificationOPPORTUNITIESTHREATSE-businessexpand its global operationsCompetitors Cost raisingThe threat of new entersquality products. In order to let all love Starbucks can enjoy the most pure coffee, Starbucks is very critical and demanding for raw materials, whether the transportation of coffee beans, baking, preparation or finally put the coffee end to the customer of the that moment, everything must comply with the most stringent standards. In addition, Starbucks has more than 30 money hand-made espresso and coffee in hot drinks, coffee species diversity, both pure, also have instant; Both Italian and Latin American taste, to meet the different tastes of consumers.(4) New product development and innovationStarbucks in the innovation has been walking in the front of the coffee chain, from cappuccino, frappuccino, coffee taste beer and other new creative great success, to the invested heavily to espresso extraction technology research and development success, all show that the Starbucks in innovation has a lot of advantages.Starbucks is also in the internationalization and localization between seek a natural fusion, in March 2010, Starbucks will be unique "Starbucks experience" further extends to the Chinese consumers favorite tea drinks field, which contains Chinese tea and exotic tea two kinds of tea products, including nine precipitated in the global tea drink Starbucks on the rich experience.(5) Considerate customer serviceIn the service process, Starbucks implement a "constant system" of the "one to one", really sincere service for client consider.(6) Store location advantageFully occupy the favorable business circle. For coffee retail sector, good location is set up shop a very important component of success, Starbucks coffee in the store location is in the center of the basic choice or prosperous business people crowded sections, and strive to make customers anytime, anywhere can find Starbucks.●Weaknesses(1)The short of capitalWhenever Starbucks plan to open a new shop, it would always be put in the most prosperous location of the city. Just in Shanghai, it needs 2 millions to open a new shop. It means that how to solve the demand of capital, labor and reserve resources is a big challenge for Starbucks.(2)High priceThe price level of Starbucks is higher than corporations in the same industry. It concentrate on developing the high-end product and give up the profit from the low-income people. It will lead a high risk for Starbucks’ daily operation. Because Once(3)High concentration levelThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.(4)Lack of diversificationThe organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.●Opportunities1) Starbucks are very good at taking advantage of opportunities.2) In 2004 the company created a CD-burning service in their Santa Monica (California USA)cafe with Hewlett Packard, where customers create their own music CD.3)New products and services that can be retailed in their cafes, such as Fair Trade products.4)The company has the opportunity to expand its global operations. New markets for coffee suchas India and the Pacific Rim nations are beginning to emerge.5)Co-branding with other manufacturers of food and drink, and brand franchising to manufacturersof other goods and services both have potential.6)e-business.Starbucks has the courage to try something challenging and innovative, for example, the construction of ‘the third space’, taking advantage of e-business.ThreatsAfter rapidly expanding, there exist a potential risk that the burden of set new cooperate chain is heavy. At the same time, because Franchisee is not allowed, operato rs can’t wait for benefits rely on its initial fee. There are a lot of competitors in potential and reality.What’s more, no one knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future. Starbucks are facing with treats as follows:(1) Cost raisingStarbucks are exposed to rises in the cost of coffee and dairy products.(2) The threat of new entersSince its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to the market entry of many competitors and copy cat brands that pose potential threats.(3)CompetitorsMainland China market existing Taiwan Shang Dao coffee, Japan really pot of coffee, and other coffee later into china ,Starbucks coffee among all as its biggest competitor, "coffee wars" royaltieshave become inevitable.Starbucks mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world.’ Facing with the competition from the c offee industry, the convenience store, fast food restaurant and coffee machine, Starbucks have a long way to go in the future.Solution• Starbucks should take price discrimination strategy, which means it should offer products with different price levels for people with different income level.• Starbucks should set up a road map to achieve diversification, not only sell coffee , but also the cake, fruit salad and so on.• Starbucks should have regular research for the better understanding of its comp etitors and better service for its consumers.。

Starbucks星巴克英文介绍PPT53011

20192/512/9
• Caffe Mocha with extra rich, full-bodied espresso. • 让摩卡多一份浓缩咖啡，更添浓厚馥郁。
20192/612/9
• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
• This is the very essence of coffee, in its most concentrated form.
• 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。
20191/912/9
• Despite the name, this is actually a European way to enjoy coffee: espresso with hot water.
market, NASDAQ.
2019/912/9
如果巴西下雨就买星巴克股票
巴西下雨
咖啡豆丰收
咖啡豆价格下跌
星巴克成本降低
星巴克利润增加
股价上扬
2019/12/9
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Starbucks has 23,132 subbranches(分店) in
over 63 countries.
20191/112/9
• 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。
20192/412/9
• Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.

Starbucks星巴克英文介绍(课堂PPT)

• 星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。
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• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料，清香、微甜。
• 这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。
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• Caffe Mocha with extra rich, fullbodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚馥郁。
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• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
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Video time!
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1.Which city has the most number of Starbucks in the world?
2. Which city has the most number of Starbucks in China?
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41
Thanks for watching!
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• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。
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• The traditional classic-steamed milk and espresso, lightly topped with foam.

星巴克英文简介ppt课件

BRIEF
•The History of Starbucks •The Advertising of Starbucks
1970's
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.
1987-1992
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
The original Starbucks logo
Hale Waihona Puke 1980'sHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.

星巴克PPT

星巴克是美国一家连锁咖啡公司的名称，星巴克是美国一家连锁咖啡公司的名称， 1971年成立为全球最大的咖啡连锁店，年成立， 1971年成立，为全球最大的咖啡连锁店，其总部坐落美国华盛顿州西雅图市。除咖啡外，总部坐落美国华盛顿州西雅图市。除咖啡外，星巴克亦有茶、馅皮饼及蛋糕等商品。星巴克亦有茶、馅皮饼及蛋糕等商品。星巴克在全球范围内已经有近12,000 12,000间分店遍布克在全球范围内已经有近12,000间分店遍布北美、南美洲、欧洲、中东及太平洋区。北美、南美洲、欧洲、中东及太平洋区。
(5)感官识别 (5)感官识别嗅觉、视觉、听觉、触觉和味觉共同塑造了星巴克咖啡馆浪漫的情调。重烘焙极品咖啡豆是星巴克味道的来源，加上“四禁” 克味道的来源，加上“四禁”政策(禁烟、禁止员工用香水、禁用化学香精的调味咖啡豆、禁售其他食品和羹汤) 他食品和羹汤)力保店内充满咖啡自然醇正的浓香。 (6)包装美学。 6)包装美学 6)包装美学。星巴克的美学不仅是借鉴，星巴克的美学不仅是借鉴，还融合了自己的风格。合了自己的风格。
• Twenty years ago, Starbucks created the logo, only a coffee shop. Today, the beautiful "Green Mermaid, " even with the McDonald's "m" has become a symbol of American culture. • 二十年前星巴克创建这个徽标时，只有一家咖啡二十年前星巴克创建这个徽标时，如今，优美的“绿色美人鱼” 店。如今，优美的“绿色美人鱼”，竟然与麦当劳的“ 一道成了美国文化的象征一道成了美国文化的象征。劳的“m”一道成了美国文化的象征。

星巴克英语

Blueberry Scone蓝莓烤饼
Spinach & Feta Breakfast Wrap 菠菜奶酪早餐包
Market Share
• One of the “World’s Most Admired Companies” • U.S. Business Leadership Network Annual Leadership Awards-2014
Starbuck Costa Coffe 85°c
Company culture
1971
1987
2011 1992
Starbucks target
1.Do as always, provide better services. 2. Compete with Nestle to expand market share in Europe 3.We’re committed to the success of our partners(employees).
STARBUCKS COFFEE
Outline
• • • • • • pany profile pany structure 3.Services & products 4.Markets &market share pany culture 6. Target
Company profile
Company structure
Board of Directors
Chief Executive Officer
Accounting Department
Sales & Marketing Department
Human Resources Department

星巴克英文介绍(课资类别)22页PPT

40、人类法律，事物有规律，这是不容忽视的。— —爱献生
21、要知道对好事的称颂过于夸大，也会招来人们的反感轻蔑和嫉妒。——培根 22、业精于勤，荒于嬉；行成于思，毁于随。——韩愈
23、一切节省，归根到底都归结为时间的节省。——马克思 24、意志命运往往背ห้องสมุดไป่ตู้而驰，决心到最后会全部推倒。——莎士比亚
25、学习是劳动，是充满思想的劳动。——乌申斯基
谢谢！
星巴克英文介绍（课资类别）
36、如果我们国家的法律中只有某种神灵，而不是殚精竭虑将神灵揉进宪法，总体上来说，法律就会更好。—— 马克·吐温 37、纲纪废弃之日，便是暴政兴起之时。— —威·皮物特
38、若是没有公众舆论的支持，法律是丝毫没有力量的。 ——菲力普斯 39、一个判例造出另一个判例，它们迅速累聚，进而变成法律。 ——朱尼厄斯

星巴克的产品和发展历史品牌定位(英文) ppt课件

• Jesper Kunde in the "religious" pointed out: "the success of Starbucks, in the center of consumer demands from product to service, from the service to the experience in the era, Starbucks successfully created a" Starbucks experience "to create for the characteristics of the" coffee religion "."
• From the Starbucks brand name, positioning can clearly define the target market: is not the general public, but a focus on enjoyment and leisure, advocating knowledge, respect people oriented and full of petty bourgeois sentiment, white-collar city.
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Tiramisu
ppt课件
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Product quality
• The cornerstone of the quality of Howard Schulz Starbucks is the top of the 1971 Starbucks's first rebaked coffee beans were born when he was born. After the transformation of the Starbucks has a special procurement system.

星巴克英文介绍

The second Starbucks logo
The third Starbucks logo
1990's
The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.
1987-1992
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.

星巴克介绍(英文)PPT课件

Cappuccino [,kæpʊ'tʃiːnəʊ] 卡布奇诺
The whole drink was blended by espresso ，foam(奶泡) ， steamed milk(蒸牛奶),without sweetness, because of too much foam the whole cup of drinks is lighter and makes it feel like cost money to buy air. Cappuccino’s classical collocation is croissant（羊角面包）
放射线伤害
• Increaseபைடு நூலகம் risk of high blood pressure . • Induced osteoporosis 诱发骨质疏松
优质
The disadvantage of drinking 11/10/2019 co1f3 fee
Coffee and mood
Are you in mood or you want a cup of coffee when you're in a bad mood?
牛奶，麻烦您帮我留些空间"。
优质
11/10/2019
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Starbucks Secret Menu
• zebra mocha，zebra hot chocolate：“斑马”。
其实就是巧克力和白巧克力混合。
• widow maker：iced black tea与iced black coffee的结合，苦口提神黑寡妇。
Even by the side.
优质
11/10/2019
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