绝对优秀的外贸邮件--从一个澳大利亚客户的建议引发的

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开发信--针对长期有联系但尚未成交的重点客户
Hello John How are you these days? Could you do me a favor? Recently, we are developing some new designs of uv boards, we are collecting the suggestions from precious clients.
He told us You will be granted a beautiful gift to show his sincerity.
Want to know what it is. Best Regards,
7
Give me your response ….
开发信—针对客户指定的每个产品(系列)的回复
In the exhibition, we showed our latest designs of uv boards and sliding doors which attracted the attention of customers from all over the world.
Several orders from new clients --- A,B &C were confirmed already and some are under negociations.
By the way, here I also attach our customer list and some testimonials for your reference. Any question,please feel free to ask. Best regards,XXXXX/ CKUV +86 XXXXXX -------------------------------------------Tel.: +86 21 59867512 Fax: +86 21 5986XXX7
2015-5-19 9
开发信--针对大众客户(自主开发)
Dear Sir,
Here is Sissi, from CKUV, we provide decorative mdf boards for kitchen cabinets, sliding doors and walls. If your company needs any items about the boards, we will pleasure to show you the detailed information of that!
2015-5-19 8
开发信—针对客户指定的每个产品(系列)的回复 Dear sir :
Nice day !
Wow, I am very happy to show our high quality products' catalogue and quotation list to you ! Of course this is the Boards you are looking for! Contact me now ! Thank you and enjoy the awesome day!
尽量把你的邮件写得与众不同。大众化的邮件将立即被客户删除或忽视。如果你想要引 起注意,想要你的邮件被客户阅读,你必须写得与众不同和有趣,这样才能吸引潜在客 户的眼球。如果不能,那么你将像大多数人一样被拒之门外。
一个澳大利亚客人的建议
Remember that companies like us and others who import product are very concerned about quality control of products. Unfortunately China has gained a reputation as a supplier of cheap but poor quality products. Price is always important but it is not the MOST important part of a product. 记住这一点,公司喜欢的供应商是非常注重产品质量控制的。不幸的是中国供应商以提供 廉价和低质产品而闻名。价格很重要,但不是产品最重要的一部分。
On canton fair, you showed great interest in this series, let‘s make further discussion on our future cooperation.
Any question, please feel free to contact us! Best regards, Sissi / CKUV +86 13916XXXXX6
外贸开发邮件
外贸邮件探讨
从一个澳大利亚的客户的建议引发的探讨
一个澳大利亚客人的建议
Hello XX, You are quite correct I am extremely busy every day and I would imagine so other business men. I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying. Hello, XXX, 你说的很正确我每天都很忙,也可以想象其他的生意人也一样。在跟其他人 谈话中我了解到他们跟我一样每天收到世界各地供应商的邮件,真是浪费时间,让人烦恼! I’m not sure if I can help you but I have a few suggestions re email marketing. 我不确定能帮上你,但是我有些建议要给你: • If you send emails to new companies I would include a list of customers that you currently export to in various countries 发邮件的时候,最好附上目前已经在合作的不同国家的客户名单;
合格开发信的三要素
客户必看的邮件标题
用幽默/吸引人的形式表现主题
使对方要有回复你的理由/采取必要的行动
2015-5-19
5
要点
Basic Search, Target Right
Be the customer as you write Organize your letter Make your readers want your product or service Capture your reader’s attention Make it easy to read
开发信--针对长时间无订单的老客户
Dear John, How are you these days? Now summer is coming, how was your business in last half years? What about our uv boards in your market? I am so axious not to get any news from you in a long time. I am always waiting for your comments which are so important for us. During that time, I also learned much about your market and sumed up the favor and features of it. Firstly, people like simple designs and colors to make them relaxed better; secondly, people pursue high quality goods but low prices. Am I right? To adapt to your market, we deleloped a few new designs for your reference, please check enclosed pictures. Any comments from you will be highly appreciated! Let's develop the market together! Thanks&regards, Sissi / CKUV +86 13916xxxxxx
一个澳大利亚客人的建议
• I would also include customer testimonials frቤተ መጻሕፍቲ ባይዱm your buyers. This are very powerful and give you credibility. 同时附上买家的推荐信/表扬信,它们非常有说服力和可信度;
Skype: XXXXX Email: sXXXXX@ckuv.com
Web.: www.ckuv.com
开发信--针对新的展会客户
Dear Sir,
Thanks for visiting us on the pasted canton fair! Your sincerity and Humor made a deep impression on me. Wish you remember Sissi from CKUV too.
Good day; Wow , You've got a sharp eye ! My imaginable high -quality MDF UV Board have many Designs! I send you the attachments are our specifications! I know you will like them ! Contact me ,what are you waiting for ?
Here I send the drafts for your reference. I know you are a large trader in the same industry in USA, your opinion will be meaningful for us!
Looking forward to your suggestions! Thanks so much! Best regards, Sissi / CKUV +86 13916xxxxxx
• Try to word your email differently from all the other suppliers. They all look and sound the same so most of them will be deleted or ignored immediately. If you want to be noticed and if you want your email to be read, you must be different and create an email that is interesting and will catch the attention of your prospective customer. If you don’t then you will be rejected just like all the others.
Ask your readers to take action
开发信—展会后联系
客户名字/ God’s Present-Meeting You At xxx Canton Fair Hi XXX, The mysterious Oriental magician guide you to our MDF UV Board for Kitchen & Wardrobe Sliding Door .
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