学术英语Unit6课后练习答案分析解析

a d f h b c g e
Unit 6 Consumer Behavior
Text A
Language building-up
Specialized vocabulary
Match the words in Column A with those in Column B and then translate the collocations you have got into Chinese.
Unit 6 Consumer Behavior
Text A
Language building-up
Collocations
3. in the know 知内情的
I have got to find someone in the know, so I can get my business off the ground (=to succeed initially). I’m sure he’s going to resign, for it was told me by someone who is in the know.
This family is familiar with the high-grade and expensive Western brands and could pay for it.
in the know: informed, aware 知内情的
Unit 6 Consumer Behavior
a d f h b c g e
消费者行为 消费驱动的文化 打零工的人 经济上的成功 区域性品牌 营销活动 流动性大的社会 大批量交易
Unit 6 Consumer Behavior
Text A
Language building-up
Specialized vocabulary
Complete the following sentences with the correct form of the terms in the box.
Some ___________________________ are focused people on a mission trying ___________________________ to fulfill a specific list of goods. slowly compare products side by side, Others __________________________ deciding what they want as they go along. ___________________________ are focused on getting the best deals Others __________________________ through sales, coupons and volume deals. ___________________________
Unit 6 Consumer Behavior
Text A
Language building-up
Collocations
5. be obsessed with 痴迷于
Brands should be obsessed with creating concept innovations. The dictator was obsessed with the illusion of a world conquest.
Unit 6 Consumer Behavior
Text A
Critical reading and thinking
Language Support
1. Others are focused on… prepare for the week. (Line 4, Para.3)
其他人正集中精力通过购买打折产品、使用优惠券和大 批量采购的方式买到最实惠的东西。另外，还有人在走道上 徘徊，寻思着本周还有什么要准备的。
packaging and advertising
Good marketing
Unit 6 Consumer Behavior
Text A
Language building-up
Signwk.baidu.comost language
— Classification
Here are some common classification transitions and clue words for your reference. • the first (kind/type/group/class, etc.) …; the second …; the third … • some …; other … • sort, classify, categorize • form, category, group, class, kind
task observed
rules
symbol
achievement
Unit 6 Consumer Behavior
Text A
Language building-up
Formal English
climax
developing
great
uncontrolled thrown away
fairly large
Text A
Critical reading and thinking
Language Support
3. A laundry detergent full of bleach may deliver…, this may be a huge disaster. (Line 4, Para.18)
含有大量漂白剂的洗衣粉可以为一味追求洁净的市场 提供超白的衣物，但是对于一个有环保意识，或者饮用水 匮乏的市场来说，这恐怕是一场大灾难。
Still others ______________________ wander the aisles looking for inspiration ___________________________ as to what they should prepare for the week.
Unit 6 Consumer Behavior
Text A
Formal English
Language building-up
The following sentences are selected from Text A. Replace the underlined formal words with less formal ones.
Unit 6 Consumer Behavior
Text A
Language building-up
Collocations
4. hold true for 适用于
Some political stereotypes hold true for liberals and conservatives. Keynes’s theory does not always hold true for all economic problems.
Unit 6 Consumer Behavior
Text A
Language building-up
Specialized vocabulary
Match the words in Column A with those in Column B and then translate the collocations you have got into Chinese.
Unit 6 Consumer Behavior
Text A
Language building-up
Collocations
2. stem from （起）源于
Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other addictive behaviors can drain your bank account.
─ Language building-up
• Specialized vocabulary • Formal English
Unit 6 Consumer Behavior
Text A
Critical reading and thinking
Overview
—
Text analysis
• Different kinds of consumer behavior(Para.3)
a specific list of goods global brand
actual product
Unit 6 Consumer Behavior
Text A
Language building-up
Specialized vocabulary
status symbol
comparing products
Unit 6 Consumer Behavior
Text A
Critical reading and thinking
Language Support
2. … this family was in the know and could afford expensive Western brands. (Line 3, Para.10)
Critical Thinking
There are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to, environment factors or culture factors?
Unit 6 Consumer Behavior
Text A
Language building-up
Collocations
1. marketing campaign 市场营销（活动）
An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to outperform its competitors and dominate the markets.
Unit 6 Consumer Behavior
• Text B
The Customers’ Revenge
– – – –
Critical thinking and reading Supplementary analysis Collocations Suggested answers
学术英语 管理
Consumer Behavior
Unit 6 Consumer Behavior
• Text A
Consumer Behavior Influencers
─ Critical reading and thinking
• Overview • Supplementary information
Unit 6 Consumer Behavior
Text A
Language building-up
Signpost language
— Classification
Key to the exercises (P129)
1. different kinds; some; others; Others; still others 2. two 3. one; another 4. Some; other