教案-商务英语阅读-Unit 8-叶兴国
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语阅读Unit 8-叶兴国教学文稿
TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
麻烦在于这些做法的科学基础可能是脆弱 的。
behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
Business English: A Reading Course
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
顺便说说，虽然他活到95岁的可能性很小，但是如 果他能的话，那么他就有22%的机会活到100岁。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy.
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
商务英语阅读Uni 叶兴国ppt课件
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
教案-商务英语阅读-Unit 1- 叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:1. Why should we do Business English Reading?2. What does Business English Reading mainly deal with?3. How can we do the Business English Reading effectively?If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words.Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies? Why?2. What are the differences between these multinational companies and the local companies in China? Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
教案-商务英语阅读-Unit6-叶兴国
教案-商务英语阅读-Unit6-叶兴国Unit 6Teaching Objectives:1. To remember and use new words and expressions;2. To learn how managers get ideas from many people to make better decisions;3. To learn how lessons you can learn from people who are even considered bad bosses;4. To review some basic reading skills and learn some word formations;5. To know about the word formations we often use in details;6. To deal with the language points in Text A and Text B.Focuses:1. To learn how managers get ideas from many people to make better decisions;2. To learn how lessons you can learn from people who are even considered bad bosses;Difficulties:How to know more about the word formations we often use in details;Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to buildreading abilities gradually.Text A Got Ideas？a. Let the students read Text A as quickly as they can for the first time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I &IId. Check the answers to Exercises I &IIe. Analyze the language points in the text:1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。
商务英语基础上册Uniteight教案
商务英语基础上册Uniteight教案【Title of Lesson】Unit 8 Entertainment and Presenting Gifts【Text Book】Basic Business English【Teaching Objects and Demands】Knowledge and Ability Objects1. To let the students know the relative knowledge of entertainment and presenting gifts.2. To let the students know some words and phrases about entertainment and presenting gifts.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about entertainment and presenting gifts. Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .Moral and value Objects1. To enable the students to understand the importance of entertainment and presenting gifts in business trade.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about entertainment and presenting gifts.2. Some sentences about entertainment and presenting gifts.【Teaching Difficulties】How to enable students to know how to have an entertainment and present gifts to customers. 【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1.Through a picture to lead in new lesson.T(Teacher): Look at the screen. Do you know what is it in the picture?S(Student): Concert.T: Yes.There is a concert held this evening. And Miss Li wants to invite Mr. Black, her customer to go to a concert. In fact, in international trade people always have an entertainment together and present gifts to the others so as to promote their friendly business relationship. Now let’s listen to the dialogue together.Step 2: Listening and speaking1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts Mr. Black and another acts as Miss Li.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to invite customers to have an entertainment. Next we will do pairworks according to the following situations: PPT shows the situations and some useful knowledge:Situation：经理Jack Chen 邀请Mr. Black去打保龄球。
教案-商务英语阅读-Unit8-叶兴国
教案-商务英语阅读-Unit8-叶兴国Unit 8Teaching Objectives:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;4. To deal with the language points in Text A and Text B.5. To remember and use new words and expressions;Focuses:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;Difficulties:How to help students remember words by knowing about the memorial methods.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A How Long Will You Live？a. Let the students read Text A as quickly as they can for thefirst time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I;d. Check the answers to Exercises I;e. Analyze the language points in the text:1. 1-year-olds: 一岁的小孩。
教案-商务英语阅读-Unit15-叶兴国
教案-商务英语阅读-Unit15-叶兴国Unit 15Teaching Objectives:1. To remember and use new words and expressions;2. To learn how an advertiser is responsible for the improvement of the world;3. To learn about why today people watch TV even more than ever;4. To learn some useful expressions of how to predict economic trends;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how an advertiser is responsible for the improvement of the world;2. To learn about why today people watch TV even more than ever;Difficulties:How to predict economic trends.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Wrinkle, Wrinkle, Little Stara. Let the students use some basic reading skills to read Text A as quickly as they can for the first time to getthe general idea, then read through the text again to find the answers to Exercises I &IIb. Check the answers to Exercises I &II and analyze the language points in the text:1. Unilever: 联合利华，财富500强公司之一。
教案-商务英语阅读-Unit 11-叶兴国
Unit 11Teaching Objectives:1. To remember and use new words and expressions;2. To learn how businesses publicize their ideas of environmental protection;3. To learn how businesses help their consumers to lead a healthy lifestyle;4. To review and learn some knowledge about idioms;5. To deal with the language points in Text A and Text B.Focuses:1. To learn how businesses publicize their ideas of environmental protection;2. To learn how businesses help their consumers to lead a healthy lifestyle.Difficulties:How to help students understand and use English idioms.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Succeeding as a “Green” Businessa. Let the students look at 3 questions first and then read Text A as quickly as they can for the first time to getfind their answers;b. Check the answers to the 3 questions first and then the answers to Exercises I ⅈe. Read through the text and analyze the language points in the text:1. Increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
教案-商务英语阅读-Unit10-叶兴国范文
教案-商务英语阅读-Unit10-叶兴国范文第一篇：教案-商务英语阅读-Unit 10-叶兴国范文Unit 10 Teaching Objectives: 1.T o remember and use new words and expressions;2.To learn Why people say attitude is everything and how you can be happy;3.T o learn What the advantages are in learning to be funny in the workplace;4.To know about idioms, proverbs and allusion in business English passages;5.To deal with the language points in Text A and TextB.Focuses:1.To learn Why people say attitude is everything and how you can be happy;2.To learn What the advantages are in learning to be funny in the workplace.Difficulties:How to deal with the idioms, proverbs and allusion when reading business English passages.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Be Happy Cause I Choose Happiness a.Let the students read Text A to finish Exercise I by using the basic reading skills learned before;b.Ask students to Check the answers to Exercises I and to understand the text at the same time;d.Check the answers to Exercises I;e.Analyze the language points in the text: 1.Jerry is the kind of guy you love to hate.love to hate:又爱又恨，深爱。
教案-商务英语阅读-Unit12-叶兴国（合集五篇）
教案-商务英语阅读-Unit12-叶兴国（合集五篇）第一篇：教案-商务英语阅读-Unit 12-叶兴国Unit 12 Teaching Objectives: 1.T o remember and use new words and expressions;2.To learn how we can save time to do what we really want;3.To learn how much time CEOs should devote to customers;4.To review some basic reading skills;5.To deal with the language points in Text A and Text B.Focuses:1.To learn how we can save time to do what we really want;2.To learn how much time CEOs should devote to customers.Difficulties:How can we save time to do what we really want? Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A 20 Ways to save 20 Minutes a.Let the students read Text A as quickly as they can to scan the answers to Exercise I;b.Ask some students to Check the answers;c.Analyze the language points in the text: 1.You’ve put in a longer-than-eight-hour day at work, cooked dinner, folded laundry, and you still haven’t got around to the brisk walk you vowed to take every day.你每天花费8个小时以上的时间工作、做饭、折叠喜好的衣服等，但是你没有腾出时间来做你发誓每天要做的快走锻炼。
商务英语阅读unit 8
Institutions
The EU treaties have created a system of governance for the EU, including decision-making bodies, regulatory processes and organizations which do the day to day work of the EU, which can be simplified to three key components: the European Commission , the European Parliament and the Council (the European Council and the Council of Ministers). There are other important bodies in the EU, including the European Court of Justice, which adjudicates on disputes relating to EU powers and decision making.
NAFTA
The North American Free Trade Agreement (NAFTA) is one of the most powerful and wide-reaching treaties in the world. It governs the entire spectrum of North American trade and has hemispheric cooperation on a scale never before seen.
NAFTA is a treaty between Canada, Mexico, and the United States that was designed to foster greater trade between the three countries. NAFTA has been in effect since 1 January 1994. It has since been updated with two major additions, the North American Agreement for Economic Cooperation (NAAEC) and the North American Agreement for Labor Cooperation (NAALC). A very recent addition was the Security and Prosperity Partnership of North America, designed to foster cooperation on issues of national security.
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
商务英语阅读叶兴国【优质】PPT文档
challenge. The greatest obstacle is communication.
1. 那并不是说你应该纵容懒惰，或疏忽恶 意，甚至给善良但不胜任的员工发OUR MEN IN THE OFBuFsinIeCssEEnglish: A Reading Course
Notes on the Text:
2. For a fellow who mixes business and charity soon finds that he can’t make any money to give to charity; and in the end, instead of having helped others, he’s only added himself to the burden of others.
WARM-UP QUESTIONS
Business English: A Reading Course
1. Suppose you were a boss, how would you handle your men in the office so as to make business prosperous?
4. Indiscriminate blame is as bad as help them to overcome the difficulties in communication?
Suppose you were a boss, how would you handle your men in the office so as to make business prosperous?
教案-商务英语阅读I-Unit4-叶兴国五篇范文
教案-商务英语阅读I-Unit4-叶兴国五篇范文第一篇：教案-商务英语阅读I-Unit 4-叶兴国Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.T o learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:1.To have general ideas of “personal brand”;2.T o learn how to polish up one’s brand.Difficulties:How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。
教案-商务英语阅读-Unit3-叶兴国
教案-商务英语阅读-Unit3-叶兴国Unit 3Teaching Objectives:1. To have general ideas of the current employment market;2. To remember and use new words and expressions;3. To learn how to fire an employee and how to find a new job;4. To know about the character of Business English vocabulary.Focuses:1. To remember and use new words and expressions;2. To learn how to fire an employee and how to find a new job.Difficulties:How to improve reading ability by knowing about the character of Business English vocabulary. Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Text A If Y ou Fire People, Don’t Be a Jerk About Ita. Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b. Then read through the text for the second time to find the answers to Exercise I;c. Tell the students the general idea of the text while checking the answers to Exercise I;d. Analyze the language points in the text:1. We literally spent the day looking out the window as people were leaving ... 我们简直是整天望着窗外，看着人们离去……literally用在这里表示强调，如：The old man was literally blaz ing with anger. 老人简直是怒火中烧。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit8答案
新世纪商务英语第二版阅读教程2：叶兴国unit8答案Unit8Part I Background Information过去人们常说:“如果你制造出一种质量更好的捕鼠器，市场就会把路铺到你家大门口。
”现在这句话不一定正确。
实际上，最好的产品并不一定能够赢得最大的市场份额。
例如，在个人电脑领域，尽管草果操作系统比微软操作系统更加稳定，使用起来也更加容易，但它却在与微软的市场之争中败下阵来。
营销战略能够使大致相同的产品和服务的市场表现大相径庭。
美国营销协会认为营销是创造、传播、递送和交换对于顾客、客户、商业伙伴乃至整个社会具有价值的待售品的活动、惯例和过程。
“市场营销”这个词的原本意义是指到市场去，比如去购物或者去卖货物、服务。
市场营销实务一般被认为是一种创造性产业，它包括广告和销售，也涉及通过市场调查预见消费者的未来需求。
广告是沟通的一种形式，这种沟通的目的就是要劝说潜在的消费者更多地购买或者消费某一特定品牌的产品或者服务。
销售是-项涉及卖出产品或服务、换回钞票或其他补偿物的活动，它是一种实现商业活动的行动。
市场营销受许多社会科学的影响，特别受到心理学社会学和经济学的影响。
20世纪60年代，哈佛商学院的杰罗姆.麦卡锡教授指出，营销组合包含四个因素(4Ps):产品(product)、价格(price)、渠道(place)和推销(promotion)。
产品因素涉及商品或服务的规格以及该产品或服务如何满足最终用户的需求，其范围通常包括担保书、保证书和技术支持等。
价格是指确定一件产品的价格，包括打折的过程。
商品的价格不应该是随意制定的，它只是用来交换该产品或服务的东西。
渠道是指如何使产品到达消费者手中。
推销是指推销产品、品牌或者公司的各种方法，具体包括广告、促销、宣传、直销、制定品牌等。
值得-提的是，品牌对于营销来说至关重要。
品牌是一个能够把产品和服务与对其形成竞争的产品和服务区别开来的名称、图案、标志或者其他特征，它代表了消费者对于一个企业、产品或服务的经验。
商务英语阅读Unit 叶兴国(共24张PPT)
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
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you
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springing
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something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
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Unit 8
Teaching Objectives:
1. To learn how to live and how to plan our life;
2. To learn how to beat retirement blues;
3. To know about the memorial methods to help students remember words;
4. To deal with the language points in Text A and Text B.
5. To remember and use new words and expressions;
Focuses:
1. To learn how to live and how to plan our life;
2. To learn how to beat retirement blues;
3. To know about the memorial methods to help students remember words;
Difficulties:
How to help students remember words by knowing about the memorial methods.
Teaching Time:2 periods.
Teaching Procedures:
Part I Pre-reading Questions
It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading
In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.
Text A How Long Will You Live？
a. Let the students read Text A as quickly as they can for the first time to get the general idea;
b. Ask students to tell others the general idea of the text;
c. Then use some basic reading skills to read through the text again to find the answers to Exercises I;
d. Check the answers to Exercises I;
e. Analyze the language points in the text:
1. 1-year-olds: 一岁的小孩。
合成词变成复数，如果该合成词有主干词，则在主干词后面加-s：
brother-in-law→brothers-in-law, looker-on→lookers-on; 如果该合成词没有主干词，则在最后一个词的词尾加-s：grow-up→grow-ups, forget-me-not→forget-me-nots; 若合成词中有man或woman的话，复数形式则要求其构成部分也要作相应变化：a woman doctor→women doctors, a man cook→men cooks。
2. hypothetical [or synthetic] cohort：假定或综合队列，实验样本的一种方式。
cohort：在人口统计学、
统计学或市场调查中定义的一代人。
如：The cohort of people aged 30 to 39 are more conservative. 年龄在30岁到39岁的一群人更加保守。
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button. 如果你
的养老金计划假设你将活到81岁，你可能计算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then
faces a 22% chance of getting to 100. 顺便说说，虽然他活到95岁的可能性很小，但是如果他能的话，那么他就有22%的机会活到100岁。
5. Trouble is, the science behind them can be squishy. 麻烦在于这些做法的科学基础可能是脆弱的。
behind: 作为……的基础、支持。
如：Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
f. Assign Exercises II and III as their homework.
Text B Plan Ahead to Beat Retirement Blues
a. Several minutes for students to use some basic reading skills to read the text only once, then ask them to do Exercise I;
b. Check the answers to Exercise I;
c. Point out some language points:
1. retirement blues: 退休引起的忧郁。
blues: 常作the blues，非正式用法，表示“忧郁”、“悲伤”等。
如: She’s got the blues. 她变得忧郁了。
2. With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression. 他们没有组织时间的计划，也没有能力去开发一个新的自我，于是就沉溺于抑郁的情绪中。
3. It’s often necessary to renegotiate your relationship and invent new ways of being together. 重新商定你们的关系并创造新的相处方式常常是很有必要的。
4. For people with spiritual inclinations, this is a time to nurture and reflect on that aspect of their personality. 对那些带着精神倾向的人来说，发展和思考他们个性的这个方面正是时候。
5. As we finish our careers, we tend to move into areas that reaffirm and reintegrate early impulses. 当职业生涯结束时，我们常回过头去重新确认最初的动力，并使之更加完整。
d. Assign Exercises II and III as their homework.
Part III Reading Skills
Before dealing with Text A and Text B, ask students to read through the whole passage of reading skill, to lead them to understand the details about memory methods, especially asking them to pay special attention to the examples.
Part IV Supplementary Reading: Over 60 and Overlooked
Ask students to read it in a limited time after class, and then write a summary.
Part V Test Yourself
Ask students to do it and check the answers by themselves.
Questions for Discussion and Reflection:
1. How will you plan your retirement life? Why？
2. What should you do to take care of the aged in your family?
Assignments
1. Write a short summary of about 50 words to express the main idea of Supplementary Reading;
2. Finish all exercises in this unit.
References:
《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。