剑桥BEC真题集第四辑(中级)口语答案

剑桥BEC真题集第四辑（中级）口语答案What is important when Planning a presentation？●Audience●Equipment neededFirstly，You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience. Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also,You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well.What is important when selecting an interpreter for a meeting with foreign clients ●Experience●ReliabilityFirstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target country is also important too. Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings,keeping information learned at the meetings confidential and interpreting accurately what is being discussedWhat is important when introducing a new product range onto the market●Timing●advance publicityFirstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grab as much market share as possible.Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity.-- to have a news conference to declare the introduction--to advertise on TV/radio, in newspaper/magazines--to deliver samples of the new product (delivery can be made in the streets, in supermar kets, to people’s homes etc.)What is important when aiming to improve career prospects (职业规划)?When aiming to improve career prospects, I would take three factors into account, a good reading habit, a good command of foreign languages, a further education and organic frame of the worldTo start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own opinions.Secondly, foreign language learning is becoming increasingly（有意识的替换more and more）popular in companies because it guarantees effective communication with overseas business partners.Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon(开阔眼界) would enhance your professional skills.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages. Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.What is important when deciding how to transport goods?●Destination●Speed●delivery and loading of the goods●priceWhen you are deciding how to transport goods, the destination of the delivery is the prime element to be consideredFor the sake of (为了) convenience, various means of transportation should be adopted with regard to different distance of the delivery.Furthermore, we can not overlook speed（论点2）. A more prompt delivery means a faster turnover（此处意为流通量，注意它的其他两种意思：营业额及turnover rate员工的离职率）. On the other hand, delivery and loading of the goods should not be neglected. If the goods are not taken care of, there could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, the company can suffer from ahuge loss.And now it comes to the last point: price. Other things being equal, as long as the transport company can handle the items properly(可以用专业术语“野蛮装卸”rough handling表示), we would definitely choose the one that grants us the best offer.What is important when purchasing new machinery?●the level of automation●the level of automation●quality●safetyfirstly, When purchasing new machinery for production line(生产线), the level of automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries: to save labor and raise efficiency.Secondly,, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered（意为“负责”）. Furthermore, quality should be viewed before the purchaseFinally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade（刀片）of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical casewhat is important when selecting a retail sales assistant?●previous experiences●appearance●some basic skills and qualitiesWhen selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experiences, he or she may get a priority or privilege（优先权，特权）for the position, because as many other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearances of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant. Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with our customers is very important（论点4）. It can help us to improve our achievements and make sure we have sustainable resources for the future development.补充词汇：sales manager 销售经理sales promotion 促销sales potential 销售潜力selling profit 销售利润What is important when contacting clients by telephone?●calling at the right time●listen carefully●positive and enthusiasticWhen contacting clients by telephone, we have to cover the whole range of business master in a limited time, so we have to be very brief and efficient in every minute available (论点1：在已给出的提示中：calling at the right time比较难拓展，需尽量扯到我们熟悉的或常识性的话题，即说话要简洁、有效). As a matter of fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, you should make sure that you that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point.Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to (论点4), such as do not hang up first. We often say that the details determine whether you will succeed or fail(细节决定成功还是失败). Note that the details can help a lot to solve the problems effectively.What is important when managing change?●clear objective●communication●technology and qualified personnel.In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight）.In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint （蓝图）of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable（不可避免的）way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of enterprises and they are the software and hardware that drive the enterprise to work in a full speed (全速进行）. Without them, it is hard to keep pace with the time.The last but not the least, creativity is also important (论点4). Even a single innovative idea may be capable of helping an enterprise to take the lion’s share in the market. SampleWhat is important when considering setting up a staff canteen?●employees' opinions.●Cost●financial situationWith respect to setting up staff canteens, I suggest that we should be aware of the following four factors.First of all, I think we should listen to the employees' opinions. If most of the employees agree to setting up a canteen and the company can afford the expenditure. I think the company should not refuse to setting up a canteen. Facilitating employees will finally benefit the company. To consider their opinions is to respect their interests. Secondly, It is necessary for the company to consider the expenditure of setting up a new canteen. Because the company needs profit to sustain itself run. The company can also strive for investment from others. Make sure setting up the canteen is beneficial to employees and companyTo start with, employees’ opinions are supposed to play a crucial role（论点1）. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economical options, why bother to build an extra canteen? I mean , if the company can make a long term reservation （长期预定）with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen- an undergoing construction is a big deal for the company anyway.Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it .SampleWhat is important when working as a teacher ?●sharing expertise●deciding responsibilities●monitor the studentsWhen working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to （依靠，求助于~~~）the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibilities of his/her fellowman. In this case, it is better to tackle with（与do with, deal with, cope with同义）the whole thing in an organic way rather than on a piecemeal（七零八碎的）basis. In other words, the person on the teaching position should be crystal clear（又一次碰到，意为完全明白，十分清楚）of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students.Here we should adopt a flexible policy. It takes wisdom to let the students know that their behaviour will be noticed by the supervisor and simultaneously to invoke the creative spirit out of them（论点4）. In this way, we can improve the behaviour pattern of the students and make full use of their potentialities.What is important when negotiating a contract with a customer?●customer’ needs●available budgetIf I am negotiating a contract with a customer, I will firstly take the cus tomer’ needs into consideration. The reason is very simple: it is the basis of the undergoing negotiation; we are sitting around the negotiating table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice（国际惯例）to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element （谈判中既要考虑到short-term profits, 又要考虑到long-term relationship）. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favourable (favorable price优惠价格), or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviours is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle（不变的原则）to honor the contract and maintain commercial integrity.。