小肥羊特许经营的分析 英文版

Franchising problems on the roads：
The first little sheep Hot pot shop opened in Baotou in 1999
In2001，the establishment of the first provincial general agent in Hebei Province
The join conditions（07年）
• • • • • • • • • • Join conditions and standards requirements 省级市 地级市 县级市(镇) square(M2) 1000 800 500 Contract period 5年 5年 5年 alliance expense 50万/年 20万/年 10万/年 Investment cost 约200万 约80万 约60万 Advertising cost 15万 10万 5万 deposit A year fee A year fee A year fee Notes： 1、The franchise fee payment: the fee of 5 years to be paid one-time 2、Investment cost information including：Store renovation costs, housing rental fees, equipment and facilities, liquidity and other projects; 3、Store in accordance with the little sheep company unified standard decoration；
introduction
• By the end of August 31, 2009, the company has 399 stores, including 143 owned restaurants and 256 franchise restaurants, and has more than 20 restaurants in America, Canada, Japan, Hong Kong and so on。
LAW
• The contract
The reasons for the success of the franchise：
• 1.three-step development strategy： The first stage: join is the main focus,straight battalion The second stage: straight battalion, a standard to join The third stage: restart to join, global expansion • 2. Pay attention to the quality of franchisor and franchisee : not only have high demands for its quality, strength and experience, but also demand on the highly recognized concept of operating the company • 3.Product innovation: the continuation of the ingredients for thousands of years of a small dip is expected to eat mutton slices cooked in hot pot, reform as a " small dip is not material mutton slices cooked in hot pot";
The franchise of the road
• 二、the adjustment process: • Based on the above, from the end of 2002, the company adopted a series of measures to reverse the franchise market chaos. The core is to adjust the policy to join "give priority to with straight battalion join, specification".
the popularity of "Fake sheep"
Problems and challenges
• 一, The dilemma of cloning • 1,,Pretend to be the franchise of little sheep , decline the destruction of small fat sheep management regulations and reputation 。 • 2,,Pretend to be little sheep, has seriously damaged the credibility of the brand • 二, The endless of rapid expansion • -- The doorsill is low, the fee of franchise is very low, only 50，000 yuan to 100，000 yuan per year. • -- Some stores in order to get short-term profits, using low-cost mutton.
The reasons for the success of the franchise：
• 4. Quality standardization of product： Meat and soup are two of the most important raw materials of Hot pot restaurant. Through the control of raw materials, small fat sheep can have a certain control on the restaurant's food quality; • 5. Service standardization: little sheep service standardization rely on the "operations manual", and"service manual" to regulate.
control of Little sheep
• Standardization AND legal means
Standardization
• Standardization of raw materials 1、The mutton quality requirements 2、The production process of Hot pot soup • Standardization of service 1、 Staff training 2、 Store design
The solutions：
Close e stores financial centralized management

Informatization, standardization management
introduction
Little Sheep Catering Chain company was born in Mongolia Baotou in 1999, in operation of small fat sheep characteristics Hot pot and franchise industry, Little-sheep condiment and special meat products research and development, processing and sales industry. In June 2008 the company listed in Hongkong, is the first listed brands catering enterprises in China, known as "China's first stock Hot pot"
In 2003，the little sheep temporarily closed the door to join
The problem：
the low doorsill of joining
The low control headquarters of franchise Raw material supply, logistics and distribution is not smooth
The franchise of the road
• 一 、From the beginning of 2000, many businesses have begun to join the small sheep. The policy of Little sheep to join as "join is the main focus, straight battalion", established throughout the country, province, city, county level general agent and individual franchise stores. The little sheep throughout the country, started to be well-known in two or three short years . • At the same time ,joining quality, service and management problem restrict the development of the company