商务英语阅读第二版叶兴国unit1
商务英语阅读教程1第二版叶兴国课后答案
商务英语阅读教程1第二版叶兴国课后答案1、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that2、If you want to _______, you’d better eat more healthy food and do more exercise. [单选题] *A. keep fatB. keep calmC. keep healthy(正确答案)D. keep on3、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)4、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat5、She often _______ at 21: [单选题] *A. go to bedB. gets upC. goes to bed(正确答案)D. gets to6、____ China is ____ old country with ____ long history. [单选题] *A. /, an, a(正确答案)B. The, an, aC. /, an, /D. /, the, a7、The book is very _______. I’ve read it twice. [单选题] *A. interestB. interestedC. interesting(正确答案)D. interests8、It _____ us a lot of time to do this job. [单选题] *A. spentB. madeC. took(正确答案)D. cost9、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans10、We have ______ homework today. （）[单选题] *A. too manyB. too much(正确答案)C. much tooD. very much11、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)12、No writer will be considered（）of the name until he writes a work. [单选题] *A. worthlessB. worthy(正确答案)C. worthwhileD. worth13、Sorry, I can't accept your invitation. [单选题] *A. 礼物B. 观点C. 邀请(正确答案)D. 好意14、He has grown rich lately. [单选题] *A. 后来B. 以后C. 终于D. 最近(正确答案)15、6．Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A．getting onB．getting offC．getting with (正确答案)D．getting16、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable17、We have made a _______ tour plan to Sydney. [单选题] *A. two dayB. two daysC. two-day(正确答案)D. two-days18、22．Will there ________ any schools in the future? [单选题] * A．isB．areC．amD．be(正确答案)19、I?have to?_______ my younger brother on Sunday. [单选题] *A. look after(正确答案)B. look upC. take careD. look out20、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting21、It is my _______ to meet you here. [单选题] *A. pleasure(正确答案)B. pleaseC. pleasedD. pleasant22、The house is well decorated _____ the disarrangement of a few photos. [单选题] *A. exceptB. besidesC. except for(正确答案)D. in addition to23、She _______ be here. [单选题] *A. is gladB. is so glad to(正确答案)C. am gladD. is to24、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)25、How _______ Grace grows! She’s almost as tall as her mother now. [单选题] *A. cuteB. strongC. fast(正确答案)D. clever26、Alice hopes to _______ more friends at her new school. [单选题] *A. visitB. make(正确答案)C. missD. take27、John is quite _______. He likes to attend activities in?his spare time. [单选题] *A. active(正确答案)B. quietC. lazyD. honest28、Your homework must_______ tomorrow. [单选题] *A. hand inB. is handed inC. hands inD. be handed in(正确答案)29、My camera is lost. I am ______ it everywhere.（）[单选题] *A. looking atB. looking for(正确答案)C. looking overD. looking after30、I paint a lot of pictures. [单选题] *A. 评论B. 注意C. 悬挂D. 画(正确答案)。
商务英语阅读Unit 1-叶兴国ppt课件
such that ...：如此…。 如：
Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
.
Business English: A Reading Course
TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
multinational company do? 5. According to the last part of the passage, what does
globalization do?
TEXT A
Business English: A Reading Course
Notes on the Text:
.
1. Summarize the main idea of the Supplementary Reading: New Thinking for a New Financial Order on P9 with no more than 50 words.
2. Finish Part V Test Yourself on P10.
成功水平是计划新事业的第一步。
KEYS TO EXERCISES
Business English: A Reading Course
.
I. DCDAB
II. Free answer.
III. Translation
1.我对中国文化有足够了解，我知道人们当众对抗是 罕见的， 所以我想和我的老板单独交谈。
one-on-one assessment of your boss? 3. What is the entrepreneurial cultures according to Rohit? 4. According to the last part of the passage, what does a
教案-商务英语阅读-Unit 1- 叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:1. Why should we do Business English Reading?2. What does Business English Reading mainly deal with?3. How can we do the Business English Reading effectively?If students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words.Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies? Why?2. What are the differences between these multinational companies and the local companies in China? Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
商务英语阅读第二版叶兴国unit
这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing.
Voice of Courage
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
Unit1 Effective Communication
Effective Communication
1
Warm-up Questions
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
《高级商务英语阅读1》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读1主编：谢文怡（习题答案）外语教学与研究出版社Unit 1 Business Start-upsText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. A4. B5. CII. Discuss with your partners and answer the following questions in your own words.Suggested answers:1.He managed to build his company from its beginnings in a town of 800 and madeit a great success. He had the most important entrepreneurial quality, the determination not to fail and persisted in what he determined to do. From his success, we know that one should have tenacity and make sure that his business is on the right track when starting up.2.When Bradberry advises entrepreneurs to leverage their relationships andresources, he means that they should contact all sorts of qualified people in business that can help them make connections and network and make all sorts of other judicious business moves that will nudge them toward profitability. Pickel is an example of this step. He first chose to get suggestions from his young children and then accepted advice put forward by a professional skeptic who was expert at downing a six-pack.3.(open)4.(open)Usage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. shot straight2. wear…on her sleeve3. judicious4. crystallize5. nudge6. tip offII. Translate the following sentences into Chinese.1.尽管为一家成功的公司奠定基础意味着要确保该公司拥有一种适合在市场销售并为付费顾客所接受的产品或服务，一些已经取得一定成就的创业者认为，一系列的个人准备工作能帮助创业者挺过创业初期的艰难阶段。
商务英语阅读第二版叶兴国unit1精编版
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
ULOnGitO1 Effective Communication
1
2017叶兴国商务英语阅读教程1第二版课件Unit3
1.使用古语词：常以here, there, where为词
根，加上一个或几个介词构成的合成副词。 如：thereof（由此），whereas（鉴于）， hereinafter（以下），herein（在此，于…… 之中），hereby（因此）等。
2. 词项重复：商务英语中常会出现同义词或近 义词的词项重复，尤其是在协议、单证、合同 等法律性文件中。如：controversies and differences（争端），terms and conditions（条 款），losses and damages（损失），provisions and stipulations（规定），agents and representatives（代表），alter and change（变 更），blind and obligate（承担），null and void（无效的），sole and exclusive（唯一的）， under and by （根据），等等。这些词汇相互 补充，在很大程度上保证了准确性和严密性。
商务英语词汇主要包括名词、形容词和动词，其最显著
的一个特征就是许多普通词汇染上了商务色彩。如：
This bill of exchange shall be accepted first and then can be honored by the acceptor.（该汇票应先承兑，然后由承兑 方进行支付。）accept 在一般情况下表示“接受”，而 honor表示“尊重”。但在这句话中，accept表示“承 兑”，honor则表示“支付”。Cover一词，基本意义是
Translation: 有些妈妈会把这笔钱用于日托 服务，立马重新回到工作岗位上去。
Note：这里的staight指“立即，马上”。如： I fell into bed and went straight to sleep.我倒 在床上立刻就睡着了。
2017叶兴国商务英语阅读教程1第二版课件Unit2
1. “made in China 2025”:《中国制造2025》 是中国政府实施制造强国战略第一个十年 的行动纲领。《中国制造2025》提出，坚 持“创新驱动、质量为先、绿色发展、结 构优化、人才为本”的基本方针，坚持 “市场主导、政府引导、立足当前、着眼 长远，整体推进、重点突破，自主发展、 开放合作”的基本原则，通过“三步走” 实现制造强国的战略目标。
3. Alibaba is also ploughing ahead with cloud computing. Its business, Aliyun, is China’s largest cloud provider. 译文：阿里巴巴也正在云计算领域奋力前行。他旗 下的企业阿里云就是中国最大的云服务供应商。 注释：云计算（cloud computing）是一种新兴的商 业计算模型。它将计算任务分布在大量计算构成的 资源池上，使各种应用系统能够根据需要获取计算 力、存储空间和各种软件服务。Plough ahead 可理 解为“奋力前行，奋勇前进”。如： As far as I’m concerned there’s a need to plough ahead with the discoveries and applications of nanotechnology. 我认为有必要进一步推动纳米技术领域的发现和应 用。
As of September 2017, Alibaba's market cap stood at US$455.46 billion. It is one of the top 10 most valuable and biggest companies in the world. In 2017, Alibaba became the first Asian company to break the US$400 billion value mark.
商务英语阅读Unit 1-叶兴国
2. Finish Part V Test Yourself on P10.
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3. How can we do the Business English Reading effectively?
与世隔绝。
such that ...：如此…。 如： Their anxiety was such that they could not sleep．他们如此焦虑，难
以入睡。
ness English: A Reading Course TEXT B：NEW THINKING FOR SUCCESSFUL ENTREPRENEURS
Business English: A Reading Course
UNIT 1
邵秀荣
2014.10
Business English: A Reading Course
WARM-UP QUESTIONS
1. Can you mention some multinational companies in China? 2. Do you want to be a member of these multinational companies? Why?
3. What are the differences between these multinational companies and the local companies in China?
Business English: A Reading Course
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
2021商务英语阅读叶兴国最新PPT资料
WARM-UP QUESTIONS
Business English: A Reading Course
1. Suppose you were a boss, how would you
handle your men in the office so as to make 例如，为了学会如何在冰箱里放置食品，雇员研究食品能够被如何放置的照片，这样司机就不用把手伸得很深去抓取饮料。
1. 那并不是说你应该纵容懒惰，或疏忽恶 意，甚至给善良但不胜任的员工发放薪 水。
TEXT A： HANDLE YOUR MEN IN THE OFBuFsinIeCssEEnglish: A Reading Course
Nofellow who mixes business and charity soon finds that he can’t make any money to give to charity; and in the end, instead of having helped others, he’s only added himself to the burden of others.
communication?
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Business English: A Reading Course
5
评论性阅读：读者在正确理解作品的基础
上,对作品做出鉴别、判断、评论。
BACKGROUND INFORMATION
III. How to handle employees is the key to a corporation’s success.
教案-商务英语阅读I-Unit4-叶兴国五篇范文
教案-商务英语阅读I-Unit4-叶兴国五篇范文第一篇：教案-商务英语阅读I-Unit 4-叶兴国Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.T o learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:1.To have general ideas of “personal brand”;2.T o learn how to polish up one’s brand.Difficulties:How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。
商务英语阅读第二版课后练习题含答案
商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语，商务英语的学习不仅可以增进学生对英语的掌握程度，同时也可以提高学生商务英语应用能力。
商务英语阅读是商务英语中非常重要的部分。
本文将针对《商务英语阅读第二版》的课后练习题进行分析，并提供题目答案供学生参考和练习。
第一章商务读物练习一1.What is the most important organizational principle in amemo?答案：clear organization.2.What kind of information do people NOT usually write in afax?答案：information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案：the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案：section headings.2.Why is it important to make sure that a fax is fully self-contned?答案：because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案：e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案：in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案：to store data for analysis and decision making.3.What is a data cube?答案：a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案：the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案：a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案：online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案：business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案：e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案：electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案：consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案：a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案：mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。
《高级商务英语阅读2》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读2主编：叶兴国（参考答案）外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说：“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演，使本就不景气的经济越发岌岌可危。
2. 相反，那些贸易导致的失利者，如由于汽车进口而失业的汽车工人，他们的人数相比消费者要少得多，却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在，贸易就使国际合作不再是一个抽象的概念。
贸易具有提高生活水平的潜能，这种潜能在亚洲的河岸已经完全变成了现实。
贸易使我们的世界更安全更美好。
Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素，即在全球经济格局的重新调整中，中国、印度和巴西跃居世界新兴市场前列，墨西哥、智利及泰国等其他发展中国家对此十分在意。
商务英语阅读第二版叶兴国unit1精编版23页PPT
15、机会是不守纪律的。——雨果
61、奢侈是舒适的，否则就不是奢侈 。——CocoCha nel 62、少而好学，如日出之阳；壮而好学 ，如日 中之光 ；志而 好学， 如炳烛 之光。 ——刘 向 63、三军可夺帅也，匹夫不可夺志也。 ——孔 丘 64、人生就是学校。在那里，与其说好 的教师 是幸福 ，不如 说好的 教师是 不幸。 ——海 贝尔 65、接受挑战，就可以享受胜利的喜悦 。——杰纳勒 尔·乔治·S·巴顿
商务英语阅读第二版叶兴国 unit1精编版
11、战争满足了，或曾经满足过人的 好斗的 本能， 但它同 时还满 足了人 对掠夺 ，破坏 以及残 酷的纪 律和专 制力的 欲望。 ——查·埃利奥 特 12、不应把纪律仅仅看成教育的手段 。纪律 是教育 过程的 结果， 首先是 学生集 体表现 在一切 生活领 域—— 生产、 日常生 活、学 校、文 化等领 域中努 力的结 果。— —马卡 连柯(名 言网)
谢谢！பைடு நூலகம்
商务英语阅读第二版叶兴国课文翻译
商务英语阅读第二版叶兴国课文翻译Why China WorksA look at bright spots in the recession begins with Beijing,where statecontrol is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The construction site of the China Pavilion,host to the World ExpoShanghai 2010 By Rana Foroohar |NEWSWEEKPublishedJan102009From the magazine issue dated Jan 19,2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why does China’s market economic system work? Now that the United States and Europe are moving toward macro-economic control-by nationalizing the banking and car industries,and imposing heavy new regulation on the financial industry-the question has a new urgency.China looks like the one best positioned to navigate what maybe the worst qlobal downturn in seven decades.为什么中国市场经济体系奏效?目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。
商务英语阅读Unit 叶兴国(共24张PPT)
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
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重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。 Prohibition：用作大写时，意思是：“禁酒”，指美国1920年 至1933年期间的禁酒。
故事可以支持变化举措，加强资金筹措，吸引员工和其他利
益相关者，与社区和组成团体建立深入持久的联系。
Unit1 LOGO
Effective Communication
1
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?
1933 年 7 月 24 日，为了彻底解决童工和劳动时间问题，罗斯福 发布了第三次“炉边谈话”。 1933 年 10 月 22日晚，罗斯福向全国做了第四次 “炉边谈话 ”，他 回顾了3月份以来“足以自豪的事实和行动”，并高度概括了“第一
次新政”所致力于实现的目标。
2. basso profundo: (意大利语)深沉男低音歌手
Voice of Courage
Background Infromation:
Fireside Chat: 炉边谈话 炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公关
活动的事例之一。20世纪30年代，美国经济处于大萧条时期。
罗斯福的前任总统胡佛，4年任期内正碰上全球性经济危机，美
国经济在短短几பைடு நூலகம்月内几乎崩溃，至1932年冬天，全国至少有
Voice of Courage
Questions:
1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s
inaugural address and his first Fireside Chat?
raising,, and establish deep and lastiengage employees
and other stakeholders, and establish deep and lasting
connections with the community and constituent groups.
Text B: Tell Stories to strengthen Organizational Bonds
5. While it’s easy to see achievements, other powerful
stories can come from near misses that people that risk
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
2
CONTENTS
1
Text A：Voice of Courage
2
Text B: Tell Stories to strengthen Organizational Bonds
Voice of Courage
3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
Voice of Courage
Notes on the Text:
1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。
1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政的
开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。
4. The employee used his snow mobile to drive seven
miles in 20 feet of snow to get to the airport to free up a
plane for take-off. 这位员工用雪地车在20英尺厚的积雪里
行驶了七英里，到达机场让飞机起飞。
Text B: Tell Stories to strengthen Organizational Bonds
3. I often use the analogy of the space shuttle
commander’s role vis-à-vis a variety of payload experts
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit
organizations, however, this highly effective tool has
3. FDR walked people through the basics of banking without being patronizing. 罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没有 居高临下的口吻。
walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细致。
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.” 在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存在
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、
市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。
为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克
林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
as opposed to the command and control leadership
model of a ship’s captain. 我常常把面对各类有效载荷专家的航天飞机机长的职责与一 艘船的船长发号施令的领导模式进行类比。
Text B: Tell Stories to strengthen Organizational Bonds
taken a backseat to the more efficient electronic means
if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text:
1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
has its rewards.
虽然成就很容易看到，但其他感人的故事也可能来自侥幸脱
险，让人们明白风险也有回报。
Text B: Tell Stories to strengthen Organizational Bonds
6. Stories can support change initiatives, enhance fund