2019年BEC商务英语考试中级阅读翻译资料(3)

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BEC中级真题第三辑阅读及答案解析版

BEC中级真题第三辑阅读及答案解析版

B 1 It would be advisable for Flacks to consult customers before developing a new product.D 2 Producing goods for specialist markets might increase Flacks' profits.C 3 Flacks may need to change the function of one of its facilities.A 4 Flacks should utilise its current expertise to enter a different market.B 5 Flacks may need to consider closing its current production facility.C 6 Flacks should develop the connections it has established with leading retailers.A 7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。

2019年剑桥商务英语BEC中级考试阅读翻译讲义(四)

2019年剑桥商务英语BEC中级考试阅读翻译讲义(四)

2019年剑桥商务英语BEC中级考试阅读翻译讲义(四) Confucius孔子 given name 名字Confucianism 儒教 (benevolence仁, rite礼)Kernel核心 Book of Spring and Autumn >Saying 谚语 Book of odes >philosophy 哲学 Book of Rites >psychology 心理学 Book of Change >Bibliography 书目 pen name笔名(另Book of History > Book of Music>)*If I were you, I would be proud of him, too。

如果我是你,我也会为他自豪的。

Were是虚拟语气,我们通常用一般过去时态表示和现在的事实相反的一种假设。

(但是BE动词的过去时在这种虚拟中总是用WERE。

)E.g. If I had the amount of money, I would take a tour around the world.If I were the king, I would save all the people out of hunger.I wish I were a bird.If only I were together with my friends now, but I am too busy to take part in the party.虚拟语气虚拟语气用来表示不可能发生或者可能性不大的事情,有时用来表示一种理想或者愿望。

1.由wish 引导的表示愿望的虚拟语气,具体用法如下:(1)wish 表示对现在的愿望时,他所引导的宾语从句中谓语动词形式为:过去式:(be动词用were) 如:E.g. I wish I finished my homework already. 我希望我已经完成功课了。

BEC中级阅读资料及解析汇总

BEC中级阅读资料及解析汇总

BEC中级阅读资料及解析汇总为了让大家更好的预备商务英语BEC考试,我给大家整理BEC 中级阅读资料及解析,下面我就和大家共享,来观赏一下吧。

BEC中级阅读资料及解析(1)The White HouseWe got up early this morning and __1__ a long walk after breakfast. We walked through the business section of the city. I told you yesterday that the city was larger__2__ I thought it would be. __3__ the business section is smaller than I thought it would be. I suppose that’s__4__ Washington is a special kind of city. __5__the people in Washington work for the government. A bout 9:30 we went to the White House. It’s__6__ to the public from 10 till12, and there was a long line of people waiting to get in. We didn’t have to wait very long, because the line moved __7__quickly.The White House is really white. It is painted every year. And it seems very white, because it’s got beautiful lawns all around it, ____8____many trees and shrubs. The grounds__9__ about four square blocks. I mean, they’re about two blocks long__10__ each side. Of course, we didn’t see the whole building. The part__11__the President lives and works is not open to the public. But the part we saw was beautiful. We went through five of the main rooms. One of them was thelibrary, on the ground floor. On the next floor, there are three rooms named__12__ the colors that are used in them: the Red Room, the Blue Room, and the Green Room. The walls are covered with silk__13__. There are__14__ old furniture, from the time__15__ the White House was first built. And everywhere there are paintings and statues of former presidents and other famous people from history.1. A) made B) did C)took D) got2. A) than B) as C) so D) like3. A) But B) Yes C) So D) Then4. A) since B) as C) because D) because of5. A) Much of B) Most of C) A lot D) Lots6. A) open B) opening C) being opened D) opened7. A) pretty B) little C) much D) very much8. A) / B) having C) with D) together9. A) include B) cost C) cover D) spread10. A) by B) on C) for D) with11. A) which B) what C) that D) where12. A) by B) for C) after D) before13. A) cloth B) clothes C) clothing D) cloths14. A) Much pieces of B) many pieces of C) many a D) a great many15. A) that B) which C) who D) when参考答案: 1-5 CAACB 6-10 AACCB 11-15 DCABDBEC中级阅读资料及解析(2)Look at the statements below and the article about the development of future business leaders on the opposite page. Which section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 Managers need to take action to convince high-flyers of their value to the firm.2 Organisations need to look beyond the high-flyers they are currently developing.3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.4 Managers need expert assistance from within their own firms in developing high-flyers.5 Firms currently identify high-flyers without the support of a guidance strategy.6 Managers are frequently too busy to deal with the development of high-flyers.7 Firms who work hard on their reputation as an employer will interest high-flyers.The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an organisation. As a result, organisations are left to formulate their own systems. A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow’s Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations’ high-flyers.B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today’s flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending his best people away on development courses, ’only to see them poached by another department or, worse still, another firm’. This fear of losing high-flyers runs deep in the organisations that make up the research group.C TLRG argues that the task of management is not necessarily about employee retention, but about creating ’attraction centres’. ’We must help line managers to realise that if their companies are known as ones that develop their people, they will have a greater appeal to high-flyers,’ said one advisor. Furthermore, selecting people for, say, a leadershipdevelopment programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.D TLRG has concluded that a company’s HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting the high-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually thehigh-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.首先得搞明白的是这篇文章究竟讲的什么。

2019商务英语BEC中级考试阅读理解练习题(1).doc

2019商务英语BEC中级考试阅读理解练习题(1).doc

2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇:THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture :part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析:《The art of persuasion 》,劝说的艺术。

新编剑桥商务英语(中级)课文翻译

新编剑桥商务英语(中级)课文翻译

For personal use only in study and research; not for commercial use新编剑桥商务英语(中级)课文翻译BEC课文翻译1、We wanna hold your hand我们愿与你携手创业带着浓厚的经营意识,加上一些进取精神,再来瞧瞧,哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店不失为一个明智之举。

然而你必须明白自己将从事何种性质的经营,这是至关重要的。

特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号,并使用其一揽子经营理念。

那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念?英国特许经营协会会长丹·阿齐尔回答说:“绝非如此,这是一种可笑的过于简单的看法。

其实这还是由你来经营自己的公司,但是避免了一些风险,同时增加了别人的支持。

”他指出,相比大多数遭受失败的独立经营者,只有0.9%的特许经营店以失败告终。

尽管如此,成为特许经销商不可能使那些极具冒险精神的人感到满足。

它不适合那些不想循规蹈矩的人。

达美乐比萨特许经销店的销售经理威廉姆·尤班克这样说道:“如果你充满开创冒险的精神,这种形式不适合于你。

它是一种原则规约,一个必须遵守规则的俱乐部。

虽说有一定的独立性——我们的特许经销商可以自己制定价格表,但我们对菜单的内容要求非常严格。

这是在帮助下经营公司。

”阿丝特丽德·帕狄尔刚刚成为达美乐比萨店的特许经营者,她告别了律师生涯,和她的丈夫合开一家特许经营店。

“与其把所有的时间和精力倾注到为别人卖命的工作中,不如投入于自己的公司中。

”帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业,转而经营这家比萨店,并获得回报。

公司收益颇丰,业务出现了增长。

当然如果你下定决心,白手起家地单干,你随时可以从总店分离出去,另立门户,发展特许经营店。

BEC中级真题3答案和听力原文

BEC中级真题3答案和听力原文

BEC中级真题3答案和听力原文真题3阅读和写作答案VANTAGE3KEY TO READING & WRITINGTEST 1ReadingPart 11 B2 D3 C4 A5 B6 C7 APart 28 B 9 A 10F 11 D 12 EPart 313 A 14 B 15 C 16 B 17 A 18 DPart 419 A 20 C 21 D 22 D 23 A24 C 25 B 26 D 27 C 28 D29 C 30 A 31 B 32 D 33 CPart 534 WITH 35 CORRECT 36 TO 37 CORRECT 38 SO 39 THESE40 ABOUT 41 ALTHOUGH 42 HA VING 43 CORRECT 44 TOO 45 THAT WritingPart 1From: Petar KoevT o: All StaffDate: 27 March 2004Subject: Computer SystemI want to inform you that the computer system will be closed next Wednesday at 12 o'clock. The system will be down for at least two hours, please make sure that you have saved all your work. The whole system will ran on a new server which is faster. Thank vou.Band 5All the content points are clearly addressed, and the language is well controlled and concise, making use of a range of suitable expressions.Part 2Report on: More staff in our departmentDate: 27.03.2004IntroductionThis report aims to explain why our departmentneeds more staff.FindingsThe latest statistic comparing the number of staffin our department and the average number ofunits ordered points out the main reason for morestaff. While the number of ordered units grow upfrom only 200000 to 400000 within 2 years thenumber of staff grew only by 5 people. The StaffNewsletter of February 2004 is about the big neworder from an international company. But becauseof the increase of annual holiday to 5 weeks peryear there will be not enough staff for all thework. Another reason for more staff is that wewill have fewer delays.ConclusionThere are many reasons which explain theimportance of more staff. It is especially importantfor reducing the number of delays in delivery andto optimise the workflow.RecommendationsMore staff does not only mean more costs, it alsomeans satisfied customers.Band 4All the content points have been addressed with reasonable attempts at development. The report is generally well organised and it is cohesive and concise. Overall, the language used is accurate and includes a good range of grammar and vocabulary.Test 2ReadingPart 11 C2 B3 A4 C5 D6 B7 DPart 28 C 9 F 10 A 11 E 12 DPart 313 A 14 B 15 B 16 A 17 C 18 DPart 419 C 20 D 21 A 22 C 23 D24 D 25 B 26 A 27 D 28 C29 D 30 A 31 A 32 C 33 BPart 534UP35ADVERTISING36CORRECT37BEING38THE39SOMETHING40OUT41CORRECT42CLOSEL Y43MAKING44PUT45CORRECTWritingPart 1Dear team members.I am writing to inform you that we are told to make an advertising campaign for the new products - video players. Taking the cost of the advertisement into account.I have chosen to advertise them on radio. I believe it would have a great success. Yours sincerelv.Band 3All the content points have been addressed relatively clearly, and an attempt has been made to expand upon the prompts and avoid lifting language from the question paper. Some language errors occur, but these are relatively minor and do not obscure the messagPart 2Report on staff recruitmentAs our company are developing several new products, the department of R&D urgently need new staff to help design and monitor our products. Thus we need to recruit 35 new staff, including electrical engineers, software engineers, network engineers and product developers. All of them should have at least 2 years' experience in relevant field. More specific requirement will finally be decided in a few days. As to recruitment methods, the disadvantage of relying on recruitment agency is that we need more time and procedure than we can afford. So I suggest we turn to a more direct way of Newspaper advertisement, which has been used many times and proved effective.Compare the two newspaper, Echo and Chronicle, we prefer the former because though it charges £500 more than the latter, the general readers are 400,000 more, most of whom are highly-educated. We're sure to get reply soon after we launch the recruitment campaign.Band 5All the content points are clearly covered and the report is easy to read, making use of a good range of expression, including linking devices and phrases. The use of language is ambitious for the level, and although there are some errors, these tend to be relatively minor and do not detract from the clear communication of the message.Test 3 ReadingPart 11 B2 D3 A4 C5 A6 B7 CPart 28 D 9 A 10 C 11 E 12 FPart 313 B 14 C 15 D 16 A 17 C 18 BPart 419 C 20 B 21 C 22 D 23 B24 D 25 C 26 C 27 B 28 A29 D 30 B 31 C 32 B 33 APartB34 SOME 35 CORRECT 36 BY 37 IF 38 CORRECT 39 GIVEN40 CORRECT 41 FAR 42 SUCH 43 THAN 44 UP 45 EITHER WritingPart 1Please note that we will hold a sales meeting on 30 November to assess the achievement for out target this month. Please prepare your comments and feedbacks about it. Let me know in advance if you cannot attend the meeting. Thank you.Band 4All the content points are clearly addressed, and the email is concise and clear, showing evidence of a good range of vocabulary. There are some errors, but these do not impede communication or detract from the overall positive effect on the reader.Part 2IntroductionThis report aims to show weather our staff members aresatisfied with their working conditions or not.The recent meeting shows clearly that our staffis quite satisfied with the working conditions.Especially, a lot of them have praised ourpension scheme and our childcare vouchers.Nevertheless, some complained aboutunflexible working hours, as they have to takecare of their children at home.Apart from this, the poor condition of someoffice areas was mentioned. A lot of them aredissatisfied with the dirt on the floors and theold-fashioned computer systems.Finally, I would suggest to increase the numberof days off, as most members feel quiteexausted after 6 months without holiday.ConclusionIn my opinion, we should try to improve working conditions for this will lead to more productivity in the end.Band 5All the content points have been addressed and the target reader would be fully informed. The report is effectively organised, making use of headings and discourse markers. The range of vocabulary and grammar is good, and where errors occur they are minor. The register and format are consistently appropriate.Test 4ReadingPart 11 B2 A3 D4 B5 C6 B7 DPart 28 B 9 A 10 F 11 E 12 CPart 313 C 14 A 15 D 16 D 17 B 18 BPart 419 C 20 C 21 D 22 C 23 B24 A 25 A 26 D 27 C 28 A29 B 30 C 31 B 32 A 33 BPart 534 WHEN 35 SUCH 36 IF 37 TRY 38 BEEN39 FOR 40 WITH 41 CORRECT 42 ARE 43 TO44 CORRECT 45 EVERYWritingPart 1As you know, we always have increasing number of orders before Christmas. I need to hire 3 people for two weeks for packaging. I don't require any specific skills. I need them by the end of the next week at latest.Regards.Anja VinogradovaBand 5All the content points are covered and there is evidence of a wide range of vocabulary and good language control. The email is clear and concise and the register is appropriate.Part 2Dear SirsWith reference to your letter dated 18 October 2004 concerning rental for a new factory unit suitable.I am writing to inform you that our company, Arvon Industrial Park will meet your need. Firstly, our park is located immediately to the high way. The transportations here are very convenient. There is also a railway station around. Secondly, our industrial park offers 24-hours security services and auto fire-resistant system. Thirdly, we have enough parking places for staff parking, which can accommodate 300 cars. Furthermore, our electricity facilities were improved last year. Now we can offer whole day electricity supply. Finally I would like to tell you that if you have long-term rental with us, we will provide you with 10 percent discount for the first two years' rental.I do hope we can be your supplier in the future, please contact us at our earliest convenience.Y ours faithfullvBand 4The letter addresses all the content points and these are expanded upon appropriately. The register and format are consistently appropriate and the content is well organised. Good language control is demonstrated, and a wide range of vocabulary and grammar structures is used以上作文仅仅是考生的范文摘录,谨作参考,其中有诸多语病,不可模仿!。

2019年BEC商务英语考试阅读试题(4)

2019年BEC商务英语考试阅读试题(4)

2019年BEC商务英语考试阅读试题(4)2019年BEC商务英语考试阅读试题(4)Chairman's ReportI am pleased to report that, although we had beenexpecting poor results for this half year because of slow growthin the world economy, the company has performed verysatisfactorily.Operating profits for this first half are in fact verymuch (19) with those for the corresponding (20) last year.Profits reached £l 15 million before tax, compared with £l 16.3million last year. Much of our success in the last six months can be (21) to the fact that all ourmajor construction projects remained on schedule. Particularly pleasing was the early (22)of amajor building contract in Canada.The company has made good progress with the initiatives announced at the Annual GeneralMeeting. The majority of shareholders (23) the Board's decision to sell the company's loss-makingengineering (24). It was the Board's belief that the company would (25) most benefit by (26) itsresources on the expansion of its construction activities. Negotiations with a potential buyer beganin February and are now at a critical (27).However, we feel that we are not as yet in a (28) tocomment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong KongSAR, in order to give us greater (30) to markets in South East Asia. We still have sufficientresources to pursue our growth (31) and are at present (32) several other business opportunitieswhich, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give。

BEC中级第二三四辑阅读真题详细解析(完美打印版)

BEC中级第二三四辑阅读真题详细解析(完美打印版)

第二辑T1P1这篇文章讲的是培训(coaching)的作用。

培训对一个公司的发展和员工的成长都是至关重要的。

文章的内容比较泛,但是题目的答案比较明显。

第一题,教练和员工之间的接触不能解决工作中的所有困难。

答案是C段的这么一句:In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上,培训可以提供所有问题的答案。

但是实践中达不到这样。

Fall short of是关键词。

第二题,讨论某些情况如果再度出现的话怎么样可以处理的更好。

答案是A段的这么一句:analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。

这里的dealt with more effectively对应于题干中的better handled,on subsequent occasions.也就是occur again。

第三题,教练鼓励员工将所学应用到日常的工作中。

答案是B段的这么一句:helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。

这里的day-to-day work and management situations就是题干中的routine work situations,what has been taught也就是formally learnt knowledge。

2019年中级商务英语考试试题及答案(B卷)

2019年中级商务英语考试试题及答案(B卷)

2019年中级商务英语考试试题及答案(B卷)Exercise 7I. Translation.1. Translate the following into Chinese.(1) dead freight (2) market share (3) short-established (4) endorser(5) reimbursement (6) accountee (7) bona fide holder (8) seaworthy(9) forwarder (10) exclusive distribution2. Translate the following into English.(1)违反(2)满期(3)卖主(4)招标(5)保税区(6)红利(7)底价(8)联号(9)借据(10)退票Keys:1. (1)空舱费(2)市场份额(3)少开(4)背书人(5)赔偿(6)申请开证人(7)合法持有人(8)适于海运的(9)运输商(10)总经销2. (1) violation / breach (2) expiration (3) vendor (4) bid(5) bonded area (6) bonus (7) base price (8) affiliate(9) debenture (10) dishonorII. Choose the best answer.1. He went to Somerest House _____ looking up the terms of granderfather’s will.a. in the event ofb. on account ofc. with the purpose ofd. with reference to2. Only hotel guests have the _____ of using the private beach.a. occasionb. possibilityc. privileged. permission3. I shall like to rent a house, modern, comfortable and _____ in a quite position.a. before allb. above allc. first of alld. after all4. Income tax rates _____ to one’s annual income.a. relatedb. dependentc. associatedd. adapted5. He acquired a lot _____ buying it.a. in the event ofb. with a view ofc. with referenced. on account of6. The tenant must be prepared to decorate the property _____ the terms of the agreement.a. with regard tob. in relation toc. in accordance withd. by way of7. He wrote his name _____ and carefully at the top of the paper.a. seriouslyb. largelyc. attentivelyd. clearly8. As we can wait no longer for the delivery of your order, we have to _____ it.a. postponeb. refusec. delayd. cancel9. He has to arrange for the _____ of his furniture before he goes abroad.a. saleb. solec. deald. veil10. Prices continued to rise while wages remained low _____ the government became increasingly unpopular.。

2019年BEC阅读精选及解析(3)

2019年BEC阅读精选及解析(3)

2019年BEC阅读精选及解析(3)Look at the statements below and the article about the development of future business leaders on the opposite page.Which section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 Managers need to take action to convince high-flyers of their value to the firm.2 Organisations need to look beyond the high-flyers they are currently developing.3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.4 Managers need expert assistance from within their own firms in developing high-flyers.5 Firms currently identify high-flyers without the support of a guidance strategy.6 Managers are frequently too busy to deal with the development of high-flyers.7 Firms who work hard on their reputation as an employer willinterest high-flyers.The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who havethe potential to reach the top of an organisation. As aresult, organisations are left to formulate their own systems.A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow's Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss the leadership development of the organisations' high-flyers.B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today's flat organisations, where managers have functional as well as managerial responsibilities, people development alltoo often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending hisbest people away on development courses, 'only to see them poached by another department or, worse still, another firm'. This fear of losing high-flyers runs deep in theorganisations that make up the research group.C TLRG argues that the task of management is not necessarily about employee retention, but about creating 'attraction centres'. 'We must help line managers to realise that iftheir companies are known as ones that develop their people, they will have a greater appeal to high-flyers,' said one advisor. Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.D TLRG has concluded that a company's HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, inorder to benefit fully from training high-flyers as thesenior managers of the future, firms must actually addressthe development of all managers who will be supporting thehigh-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually the high-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.首先得搞明白的是这篇文章到底讲的什么。

2019年下半年翻译考试三级笔译真题及参考译文(英译汉)

2019年下半年翻译考试三级笔译真题及参考译文(英译汉)

英译汉In today’s interconnected world, culture's power to transformsocieties is clear. Its diverse manifestations –from our cherished historicmonuments and museums to traditional practices and contemporary art forms –enrich our everyday lives in countless ways. Heritage constitutes a source ofidentity and cohesion for communities disrupted by bewildering change andeconomic instability. Creativity contributes to building open, inclusive andpluralistic societies. Both heritage and creativity lay the foundations forvibrant, innovative and prosperous knowledge societies.What is culture? Culture is who we are and what shapes ouridentity. No development can be sustainable without including culture. UNESCOensures that the role of culture is recognized through a majority of theSustainable Development Goals (SDGs), including those focusing on qualityeducation, sustainable cities, the environment, economic growth, sustainableconsumption and production patterns, peaceful and inclusive societies, genderequality and food security. UNESCO is convinced that no development can besustainable without a strong culture component.To ensure that culture takes its rightful place in developmentstrategies and processes, UNESCO has adopted a three-pronged approach: itspearheads worldwide advocacy for culture and development, while engaging withthe international community to set clear policies and legal frameworks andworking on the ground tosupport governments and local stakeholders tosafeguard heritage, strengthen creative industries and encourage cultural pluralism.Today, creativity is emerging as one of the most promisingavenues for changing how we see cities. Whether by revitalizing the localeconomy, rethinking transport or housing policies, reclaiming urban spaces, oropening up new horizons for young people, creativity is one of the drivingforces behind urban policies and initiatives. Cities worldwide are focusingtheir attention on the cultural and creative industries as an inspiration fortheir future.This vision is promoted by elected representatives and citypolicy-makers, who see it as a strategic lever for innovation when it comes totackling contemporary urban issues, whether on an economic, social orenvironmental front. More importantly, however, it is a vision shared by professionalsand citizens, who are taking action in their own neighborhoods and communitiesto build more sustainable and more human cities.This vision of creative urban governance is the driving forcebehind the UNESCO Creative Cities Programme and Network (联合国教科文组织创意城市网络). Since its creation in 2004,the Network has established itself as a strategic platform for promoting andsharing this new approach to sustainable cities. Through itsstandard-settingand operational actions, UNESCO has paved the way for demonstrating theessential role of creativity in urban sustainability, assisting national andlocal authorities and advocating this vision at an international level.Culture and creativity play a key role in sustainable urbandevelopment. They contribute to diversifying the economy and generating jobsbut they also enhance the quality of life of citizens by participating to acity’s social structure and cultural diversity.参考译文:在今天这个相互关联的世界里,文化改变社会的力量是显而易见的。

2019年BEC商务英语中级阅读讲义3

2019年BEC商务英语中级阅读讲义3

2019年BEC商务英语中级阅读讲义3 PART TWOQuestions 8 – 12l Read the following text.l Choose the best sentence from the list on page 36 tofill each of the gaps.l For each gap 8 – 12 mark one letter A – I on your Answer Sheet.l Do not mark any letter twice.MarketingIn the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ orwhat the market for the product is ---- before production begins.Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour.____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.Example: CA. It subscribes to the notion that production can be economically justified only by consumption.B. Marketing was the task of figuring out how to sell the product.C. Marketing is as important in today’s economy as the production of goods and services.D. Production, on the other hand, is mostly an engineering problem.E. Such markets must be created and stimulated by managers.F. This is very different from making a product and then thinking about how to sell it.G. More than half the cost of consumer goods can be traced to marketing activities.H. In addition to sales promotion, marketing also involved the physical distribution of theproduct to the places where it was actually sold.I. Instead of concentrating solely on production, the company must consider the desires of theconsumer.答案:Questions 8 - 12: H, A, F, I, D。

2019年BEC中级阅读理解模拟题(3)

2019年BEC中级阅读理解模拟题(3)

2019 年BEC 中级阅读理解模拟题(3)1 SunTours runs a risk by selling similar holidays to customers in different income brackets.2 It is worth offering holidays at a discount to increase the number ofbookings.3 SunTours needs to reflect on its marketing methods if it wants to boostrepeat custom.4 It would be a good idea to sell holidays to locations which otherpromoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate more favourablecontracts.7 There is an alternative to discount holidays that would be moresatisfactory for SunTours' customers.Four market experts offer advice to SunTours, the middle-market touroperatorA Robert WorthMarketing to a wider audience could lead to more people buying direct fromSunTours rather than going through travel agents, and the consequent reductionin agents' commissions might boost company profits. Towards the end of theseason, reducing the cost of holidays would attract last- minute customers, thusavoiding any possible loss on unfilled accommodation and flights. The companycould also increase profits by selling more specialised holidays here inBritain, perhaps by offering breaks at historic sites and coastaldestinations.B Steven WorrelWhether it's worth discounting surplus holidays is an arguable point, as itnot only cuts into profits, but also results in budgetconscious holidaymakersbeing put next to SunTours' more affluent customers, thus damaging the brand. Itmay seem attractive at first because of tight margins, but SunTours should thinktwice before taking up this option. Currently, SunTours is planningto sellhigher-margin holidays to previously 'unmarketed' destinations for which demandis greater than supply. It is likely that accommodation providers in theseemerging holiday destinations will be more flexible when it comes to settingterms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits.Although SunTours has always been averse to planning, the company would in factbenefit from a risk model that forecasts the impact of discounting on cash flowand profitability throughout the year. SunTours would then be able to changedirection when things go wrong, as they inevitably do from time to time.Diversification can increase rather than spread risk, so caution is needed asthe company enters regions where facilities for tourists are not yet fullydeveloped. Targeting customers nearing retirement age, whose disposable incomeand leisure time are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to successin the travel business. With this in mind, the company should consider thatbrochure mailings, unlike electronic communications, can attract customers andmaximise year-round opportunity. They encourage summer tourists to take anotherbreak and can even be used to send a thank-you letter to returning customers.Selling holidays at a reduced price is definitely not a sensible option. Abetter choice would be value-added promotions which can improve profitabilityand build on SunTours customers' desire for high-quality service.四个专家分别对一个度假公司的发展给出了自己的意见。

2019年bec中级考试试题及答案

2019年bec中级考试试题及答案

2019年bec中级考试试题及答案2019年BEC中级考试试题及答案一、听力部分1. A) The flight will be delayed.B) The flight will arrive on time.C) The flight has been cancelled.D) The flight will depart early.答案:C2. A) The weather is too hot.B) The weather is too cold.C) The weather is just right.D) The weather is unpredictable.答案:A3. A) The meeting will be postponed.B) The meeting will be held as scheduled.C) The meeting will be cancelled.D) The meeting will be held online.答案:B二、阅读部分1. What is the main purpose of the article?A) To promote a new product.B) To discuss the impact of technology on business.C) To provide a solution to a business problem.D) To announce a new partnership.答案:B2. According to the passage, which of the following is a benefit of using cloud computing?A) Reduced IT costs.B) Increased security risks.C) Decreased flexibility.D) Slower data processing.答案:A3. What does the author suggest as a way to improve customer satisfaction?A) Offering discounts.B) Reducing product prices.C) Enhancing product quality.D) Providing better customer service.答案:D三、写作部分1. Write an email to a potential client, introducing your company and its services.答案:[此处应有一封完整的电子邮件内容,包括公司介绍、提供的服务以及联系方式等。

剑桥商务英语中级(BEC2)阅读讲义(3)

剑桥商务英语中级(BEC2)阅读讲义(3)

第三课时试题 10Example: The job offers perks in addition to the basic salary. Answer: D 1. Experience in advertising would be helpful in this job. 2. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores. 3. Three years' experience would not be enough for this job. 4. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes. 5. In this job you would take charge of a product which has been on the market for many years. 6. To get this job it is not necessary to have work experience. 7. Such a high-ranking position does not come up very often. AProduct ManagerThis company has at present about 30% of the market and a turnover of more than £500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful.BGroup Product ManagerThis is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of £80 million and a team of three managers. Applicants need to have a minimum of five years’ experience in product management.A market research qualification would be an advantage.CManagement TraineesFor this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills.DMarketing ExecutiveThis important position has recently been created by one of the country’s leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years’ experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.3、招⽣⼴告试题 5Example: You would learn about deductions from salaries.Key: C1. You need to have worked in an office before attending this course.2. You would learn something about preventing accidents at work.3. You would be able to sit an examination in typing.4. This course is useful if your job involves greeting people and dealing with enquiries.5. This course would suit someone with budgetary responsibility.6. You would get practice in helping people in a group to communicate.7. You would learn how to change the appearance of a letter or memo.A.Tuesday 13.00-15.00This course provides training in arranging meetings, conducting them effectively and making travel arrangements. The topics will include drawing up agendas, preparing for meetings, introducing speakers or participants, managing discussions successfully, keeping to an agreed timetable, and writing follow-up reports. Previous experience of typing and general office work are essential for this course.B.Mon, Thu, Fri 10.00-12.00This courses is intended both for beginners and for those who have reached an elementary level in typewriting. You will have the opportunity to develop your skills on up-to-date electronic equipment, gaining experience of producing all kinds of typed material in a variety of modern layouts. Students will be given ample opportunities for “hands on” experience of word-processing on the latest personal computers. Typewriting tests can be taken for widely recognised qualifications.C.Monday 9.00-11.00This course is designed to provide students with experience of operating a set of accounts, comparable with those of a small family firm, and of dealing with the more general financial aspects of running a small business. Topics will include profit and loss, maintaining records efficiently, cash payments, taxation, insurance and computerised accounting. External examinations can be arranged.D.Friday 11.00-13.00Participants on this course will develop their telephone skills and reception techniques in practical situations. Other topics included in the course are dealing with correspondence, the latest development in fax equipment and photocopiers, and the advantages these new facilities offer. The course also covers health and safety, including recent important changes in safety regulations governing the workplace.试题 9Example: This course will improve your typing skills. Answer: C1. Apply for this course if you are interested in running courses in office skills.2. This course will teach you how to repair computers.3. Applicants must give reasons for wanting to join this course.4. This course promises very quick results.5. You will be shown a range of teaching methods on this course.6. If you complete this course successfully, you may be given a job.7. The organisers will cover some of your costs while you are on this course.AInteractive TrainingHave you ever considered a career in training?Apply now to join one of our Interactive Training courses. All our trainers have had leading roles in Staff Development and they will demonstrate a variety of training techniques from individual and group involvement to using drama. Course participants contribute their experience in the discussions which follow each activity.Guidance in designing a range of courses including Word Processing, Typing, Time Management and Accounting is provided.Contact Ian Draper: Phone 23345454 Fax 2334 5778BEuromoney Trainee SchemeStudents interested in creating or selling financial products are invited to apply for six-month training schemes.An expenses allowance is paid monthly to each trainee. At the end of the six months, trainees will be assessed on their aptitude and a selected number will be offered permanent employment in our central office.Students wishing to apply should send a CV plus a 200-word summary of why they think they are suitable for this scheme. Applications to: Euromoney, Unit 3, Dearing Commercial Estate, SingaporeCCercos High Technology CoursesRegardless of previous experience, if you are aged eighteen or over, Cercos' professional seven week full-time training programme provides the gateway to employment in the rapidly expanding computer maintenance industry. Learn how to diagnose faults using the latest technological aids and to deal effectively and efficiently with problem machinery and problem customers!Contact John Segarro on 0772 4313 for application form and course contents.DWizard Training CoursesMany people are confused by the arrangement of letters on a computer keyboard and never progress beyond tapping slowly away with two fingers. Our courses concentrate on training the fingers to find all the letters on the keyboard. Easy, short drills with three-letter words help you master the skills of typing within a matter of days.Phone 34254422 for costs and further details.4、书评⼴告试题 6Example:The book offers some information about communication style.Answer: A1. It aims to train the students to become sensitive to different styles of writing.2. Students are expected to learn something about American society.3. It mainly focuses on the development of your reading techniques.4. Students are encouraged to participate in group activities.5. Some useful information is offered on how to further your academic study.6. One chapter deals with different aspects of culture in America.7. The material chosen for the book is from the real life.A.This classic cross-culture book provides reading passages, culture notes, and discussion topics which focus on values, behavior, attitudes and communication styles. It features a chapter on cultural diversity in the US; an explanation of mainstream US values with examples which reveal some of the more hidden aspects of culture; examples of cross-cultural differences in a wide variety of cultures; and extensive readings and exercises.B.As a multi-stand course---organized according to functions, discussion techniques and communication concepts--- this text develops the speaking skills of business professionals or business students. It is easily adaptable to differing class sizes, student needs and interests. A special feature of the course is its carefully staged discussion activities which structure and facilitate group participation.C.This series is intended for students now ready to approach English literature. Each book deals with both the literary and the language aspects of their texts. Some exercises focus on a personal response, others on discussing literary qualities such as style, character, imagery and ideas. Other exercises concentrate on the development of language awareness in terms of grammar, vocabulary and different styles of writing.D.Authentic texts covering a wide range of topics provide a stimulating basis for a skills and strategies approach to academic reading. Techniques of skimming and scanning, identifying main ideas, understanding text organization and guessing unknown vocabulary provide the basis for each unit. These are followed by more advanced strategies, such as analyzing a writer’s use of time, evaluating a writer’s attitude and assessing the degree of certainty in arguments. Each unit ends with discussion topics which lead to a writing task based on the reading texts.试题 12Example: It is the work of a successful writer. Answer: C1. It describes activities which have become increasingly popular.2. It gives important information as briefly as possible.3. It deals with an area that has received little attention previously.4. It describes methods that can help with team-building.5. It is suitable to people with varying degrees of commercial experience.6. It was previously published with a different title.7. It is written for people from different types of professional background.AThe Trainer’s PocketbookFormerly known as The Instructor’s Pocketbook, the eighth edition of this short guide covers ‘all the essentials of training’, from creating the right learning environment to the use of audio-visual equipment. This 78-page book concentrates on presenting the key facts in summary form.BThe Handbook of Health and SafetyThis is a comprehensive guide intended for managers, union safety repr e s e n t a t i v e s a n d a n y o n e t e a c h i n g f o r O c c u p a t i o n a l H e a l t h &a m p ; S a f e t y e x a m i n a t i o n s . A p a r t f r o m t h e u s u a l s u b j e c t s o f l e g a l o b l i g a t i o n s a n d r i s k p r e v e n t i o n , i t f o c u s e s o n a r e l a t i v e l y n e g l e c t e d i s s u e , t h a t o f h e a l t h c o n c e r n s a b o u t c o m p u t e r u s e - - p a r t i c u l a r l y t h o s e a s s o c i a t e d w i t h k e y b o a r d w o r k . / p > p b d s f i d = " 1 6 9 " > C b r b d s f i d = " 1 7 0 " > W r i t i n g E f f e c t i v e A d v e r t i s e m e n t s b r b d s f i d = " 1 7 1 " > T h i s g u i d e h a s b e e n p u t t o g e t h e r b y b e s t - s e l l i n g a u t h o r J o h n N e w t o n a n d l o o k s a t t h e r e a s o n s w h y s o m e a d v e r t i s e m e n t s a r e m o r e s u c c e s s f u l t h a n o t h e r s . I d e a l b o t h f o r s o m e o n e s t a r t i n g u p i n b u s i n e s s a n d f o r t h e e s t a b l i s h e d b u s i n e s s p e r s o n , i t c o n t a i n s u s e f u l i n f o r m a t i o n o n a d v e r t i s e m e n t l a y o u t a n d c o n t e n t . / p > p b d s f i d = " 1 7 2 " > D b r b d s f i d = " 1 7 3 " > U s i n g M a n a g e m e n t G a m e s b r b d s f i d = " 1 7 4 " > T h i s s e c o n d e d i t i o n , w h i c h r e f l e c t s t h e g r o w i n g t r e n d t o u s e m an a g e m e n t g a m e s a s t r a i n i n g t o o l s , a c t s a s a g u i d e t o e x e r c i s e s d e s i g n e d t o i n c r e a s e g r o u p e f f e c t i v e n e s s . T h e w r i t e r e x p l a i n s t h e w a y s i n w h i c h e x e r c i s e s , f o r e x a m p l e p u z z l e s a n d c o m m u n i c a t i o n g a m e s , c a n b e u s e d t o i m p r o v e g r o u p c o - o p e r a t i o n . / p >。

[精品文档]BEC中级第三辑阅读真题解析(完美打印版)

[精品文档]BEC中级第三辑阅读真题解析(完美打印版)

2P1T
1P1T
析解题真辑三第
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BEC中级阅读材料

BEC中级阅读材料

BEC中级阅读材料Exercise Three1. You need to have worked in an office before attending this course.2. You would learn something about preventing accidents at work.3. You would be able to sit an examination in typing.4. This course is useful if your job involves greeting people and dealing with enquiries.5. This course would suit someone with budgetary responsibility.6. You would get practice in helping people in a group to communicate.7. You would learn how to change the appearance of a letter or memo.Exercise TwoA、This involves serious delays and damages customer confidence.B、Among the benefits for clothing is the fact that stores receive new deliveries according to theirexact requirements.C、This unusually responsive system provides benefits in terms of both customer service andprofits.D、This information is fed from there directly into the suppliers’ computers.E、The new system has more than half-ed delivery time for customer orders to between 24 and 48hours.F、Such a quick and sensitive response ensures that the right amount of fresh food arrives at eachstore.G、Their desktop computers can access sales data from the tills allowing them to change orders.H、This has allowed them to create links with suppliers that are among the most efficient in theworld.Exercise TwoDebunking Negotiation MythsBefore developing a more effective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper people’s ability to learn effective negotiation skills and in some cases, reinforce poor negotiation skills.A pervasive belief is that good negotiation skills are something that people are born with, not something that can be readily learned. This is false because most excellent negotiators are self-made. In fact there are very few naturally gifted negotiators. We tend to hear their stories, but we must remember that their stories are selective, meaning that it is always possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judgenegotiation skills by their car-dealership experiences. Whereas purchasing a car is certainly an important and common type of negotiation, it is not the best context by which to judge your negotiation skills. The most important negotiations are those that we engage in very day with our colleagues, supervisors, co-workers and business associates. These relationships provide a much better index of one’s effectiveness in negotiation. In short, effective negotiation requires practice and feedback. The problem is that most of us do not get an opportunity to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, experience is helpful, but not sufficient.We have all met that person at the cocktail party or on the airplane who boasts about his or her great negotiation feats and how he or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, native experience is largely ineffective in improving negotiation skills. There are three strikes against natural experience as an effective teacher. First if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to learn mathematics without ever doing homework or taking tests? The second problem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability to negotiate. Finally experience improves our confidence, but not necessarily our accuracy. People with more experience grow more and more confident, but the accuracy of their judgment and the effectiveness of their behavior do not increase in a commensurate fashion. Overconfidence can be dangerous because it may lead people to take unwise risks.The third pervasive myth is that effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like “this is my final offer” or “Take it or leave it: or using threats and bluffs. This is what we call a “tough” style of negotiation, though negotiators are rarely effective; however, we tend to be impressed by the tough negotiator.An interesting exercise is to ask mangers and anyone else who negotiates and to describe their approach to negotiating. Many seasoned negotiators believe that their negotiation style involves a lot of “gut feeling,” intuition, and “in-the-moment”responses. We believe that this ty pe of intuition does not serve people well. Effective negotiation involves deliberate thought and preparation and is quite systematic.13. According to the article, a person is likely toa.succeed in negotiation if he is lucky that day.b.Do well if he has studied how to negotiate.c.Have at least one successful negotiation.d.Be a better negotiator if he has inborn talents.14. What can best reveal one’s negotiation skills?a.interpersonal relationships.b.Promotion of an expensive good.c.Good connections with business partners.d.Daily interaction with all kinds of people.15. According to the writer, the best way to improve negotiation skills isa.systematic training.b.Abundant experience.c.More practicing.d.Frequent rehearsing.16. What does the writer think of experience?a.more experienced people may make unreasonable decisions.b.Without feedback, it is very difficult to learn from experience.c.Failures in fact help improve performance.d.Experience blurs people’s accuracy.17. The writer suggests thata.effective negotiations do not necessarily involve risks.b.Threats are sometimes impressive and effective.c.People seem to prefer tough styles of negotiation.d.Risks are caused by negotiator’s overconfidence.18. According to the writer, excellent negotiators are those whoa.rely on intuition.b.Plan their negotiation carefully.c.Have good negotiation style.d.Set a clear purpose.Exercise Two21. A. speech B. talk C. function D. communication22. A. resources B. services C. facilities D. supplies23. A. enjoyment B. pride C. happiness D. satisfaction24. A. design B. process C. organization D. method25. A. way B. purpose C. reason D. definition26. A. assist B. aid C. help D. support27. A. gives B. produces C. presents D. supplies28. A. outline B. plan C. determine D. propose29. A. distinguish B. notice C. point D. identify30. A. cover B. focus C. contain D. fulfill31. A. see B. consult C. consider D. refer32. A. confirm B. agree C. discuss D. arrange33. A. past B. end C. final D. closing34. A. talent B. practice C. technique D. ability35. A. use B. value C. worth D. serviceExercise EightVestment Analysts wantedA Fund Management and subsidiary of a prestigious Investment Bank00. seeks bright young Investment Analysts to augment its rapidly expanding research 41. department, Our client is a top US institution with significant funds under42. management from world-wide. Increasingly it is seeking to manage the European43. component of its portfolio from London. This has been led to an impressive rise in44. its profile in European markets. The Bank is looking for talented and ambitious45. its profile in European markets. The Bank is looking for talented and ambitious46. who performs rigorous and detailed investigation into companies and securities47. before making recommendations to those Fund Managers. Ideally, you will have48. excellent academic credentials and a solid professional with grounding in49. analytical techniques. Particularly useful would be training in an accountancy,50. an MBA or a legal qualification Excellent communication in sills are required. For an initial, confidential conversation contact the Bank’s Personnel Manager directlyAdbdcabDcfbeAcdccdDadbbcabdadbcdacorrect; from; been; correct; correct; who; will; with; an; in。

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)

2019年范文剑桥商务英语(BEC)中级阅读及答案-优秀word范文 (2页)

本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==范文剑桥商务英语(BEC)中级阅读及答案Finding the right peopleWhen a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.For most managers of small and medium-sized enterprises, the jobof searching for, interviewing and selecting staff is difficult and time-consuming. ___(0) G___. Interviewing, for example, is a highly skilled activity in itself.“We have found the whole process very hard,” says Dan Baker, foundin g partner of a PR company. “In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.” ___(8)___. As Dan Baker explains, “We went to one for out first recruitment drive, but they took a lot of money in advance and didn’t put forward anybody suitable. In the end we had to do it ourselves.”Most recruitment decisions are based on a pile of CVs, a coupleof short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based in clear criteria. ___(9)___. This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.Small companies often know what kind of person they are looking for. ___(10)___. According to David Rowe, this mean that small company managers themselves have to devote more time and energy to recruitment. It shouldn’t be something that is left to the evenings or weekends.Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. “It’svery easy to say you must have the best people in the top positions,” says Alex Jones, managing partner of an executive recruitment company. “But someone who is excellent in one company may not do so well in another environment. ___(11)___. You can never guarantee a successful transfer of skills.”Whatever the candidate’s qualifications, their personalqualities are just as important since they will have to integratewith existing members of staff. This is where, the recruitmentindustry argues, they can really help.According to Alex Jones, “a good recruitment agency will visit your company and ask a lot of questions. ___(12)___. They can ask applicants all sorts of you with a shortlist of people who not only have the skills, but who are likely to fit in with your company’sway of doing things.”A. A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.B. More often than not, the people making the choice prioritized different qualities in candidates or relied on guesswork.C. Recruitment would seem an obvious task to outsource, but the company’s experience of recruitment agencies was not encouraging.D. They need paying for that, of course, but you will have them working for you and not for the candidate.E. They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.F. This means that companies cannot spend more than the standard ten minutes interviewing each applicant.G. Yet few are trained and competent for all aspects of the task.答案:8.C;9.B;10.E;11.A;12.D以下文字仅用于测试排版效果, 请使用时删除!冬是清寒的。

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2019年BEC商务英语考试中级阅读翻译资料(3)
Owning a cat can reduce the risk of heart attacks and strokes by more than a third, researchers have found.
Scientists said that having a cat helped to relieve
stress and anxiety, which is known to help protect against heart disease by lowering blood pressure and reducing the
heart rate.
The 10-year study looked at 4,435 adults aged between 30 and 75, about half of whom owned a cat.
The findings, presented at a stroke conference in America, showed that 3.4 per cent of the cat owners died from a heart attack over 10 years. Among the group who had never owned a
cat the rate was 5.8 per cent.
Cat owners still had a much reduced chance of developing strokes or heart attacks when researchers took account of
other factors known to trigger heart disease, including high cholesterol levels, smoking and diabetes.
Prof Adnan Qureshi, from the Minnesota University, who carried out the study, said he was surprised by the strength
of the effect that owning a cat appeared to have.
"The logical explanation may be that cat ownership
relieves stress and anxiety and subsequently reduces the risk of heart disease."
He believes one reason could be that stroking the pet
could cut the level of stress-related hormones in the blood. Reducing stress is known to help protect against heart
disease by lowering blood pressure and reducing the heart rate.
But Prof Qureshi added that the type of person who owned a cat was usually already fairly stress-free and at low risk of heart disease.
研究人员发现,养猫能使患心脏病和中风的风险降低三分之一以上。

科研人员称,养猫有助于缓解压力、减轻焦虑,而减轻压力能够降低血压和心律,所以有助于预防心脏病。

研究人员对4435名年龄在30岁至75岁之间的成年人实行了为期十年的调查,其中有一半的人养猫。

研究结果显示,在这十年中,仅有3.4%的养猫人士死于心脏病,而从未养过猫的人死于心脏病的比例为5.8%。

该结果在美国召开的一个中风研讨会上公布。

研究人员还综合考虑了高胆固醇、吸烟和糖尿病等可能引发心脏病的其它一些因素,结果发现,养猫人士患中风或心脏病的几率还是要小很多。

展开该研究的明尼苏达大学教授阿德南?库勒什说,他很惊讶养猫有这么大的好处。

“合理的解释应该是,养猫能够缓解压力和焦虑,从而降低患心脏病的风险。


他认为其中一个原因是,爱抚小猫能够降低血液中的应激激素水平。

而减轻压力则能够降低血压和心率,从而有助于预防心脏病。

但库勒什教授说,喜欢养猫的人往往自身就没什么压力,患心脏病的几率也较小。

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