新视野商务英语(上)课程教案

《新视野商务英语（上）》课程教案

教研室：系部：教务处：

Unit 1 Customers

Objectives

When the learners finish learning this unit, they should be able to ∙providing information on customers and service

∙collecting information on customers and service.

Language focus

Direct and indirect forms

Pronunciation : weak and strong form

Skills

Writing: capital letters

Reading: kwit-Fit advertisement

Listening: customer service

Business Communication

Making offers

Key Vocabulary

Customers goods services repeat business customer loyalty code of practice customer care service

Lead-in

1.what does each company offer the customer?

2.what other examples of good customers care can you think of?

Words and expression:

In person : by themselves

Hampers: n. packing-case or basket with a lid ,esp one used for sending food. Balance: capital

Optional: which may be chosen or not as one wishes; not compulsory

Assembly: mass come together

Language Focus

Sentences and clauses

①Direct and indirect questions

直接疑问句和间接疑问句

Use

We usually use direct questions to get information.

通常用直接疑问句来获得信息

How much does it cost?

Does the company have a code of practice?

We use indirect questions to ask ‘difficult’or personal questions or when we want to be polite.

间接疑问句通常提出“难”问题或私人问题，或者表示礼貌

Could you tell me what qualifications you have?

Can you tell me where I go to a refund?

FORM

Direct questions: present simple tense

直接疑问句：一般现在时

We form direct questions with the auxiliary do.

由助动词do构成直接疑问句。

Where do you shop?

BUT we do not use the auxiliary do with the verb to be.

但助动词to be 不用助动词do

Where is the customer service desk?

Wh-/How questions特殊疑问句

Question words auxiliary verb subject verb

疑问句助动词主语动词

How much does it cost?

With be 带动词be的特殊疑问句

Question words verb subject

疑问词助动词主语

How much is it?

Yes/No questions一般疑问句

Aux subject verb

助动词主语动词

Do I/you/we/you/they work?

Does he/she/it work?

With be 带动词be的一般疑问句

To be subject主语

Am I/you/we/you/they OK?

Is he/she/it OK?

Indirect questions: present simple tense

间接疑问句：一般现在时

Wh-/how questions特殊疑问句

Polite introduction question word(s) subject verb

表示礼貌疑问词主语动词

Could you tell me how much it costs?

With to be带动词的特殊疑问句

Polite introduction question word(s) subject verb

表示礼貌疑问词主语动词

Could you tell me how much it is?

Yes/No questions一般疑问句

Polite intro if subject verb

表示礼貌 if主语动词

Could you tell me if I/you/we/you/they work?

Could you tell me if he/she/it works?

In indirect Yes/No questions we use if.

在间接疑问句的一般形式中使用if。

Reading

Puncture: small hole made by sth. Sharp sep. one made accidently in a pneumatic tyre 补胎