创意广告 英文
最有创意的广告语30条
最有创意的广告语30条篇一：全球最经典的30条广告语全球最经典的30条广告语1.Goodtothelastdrop.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2.obeyyourthirst.服从你的可望。
（雪碧）3.Thenewdigitalera.数码新时代。
（索尼影碟机）4.welead.otherscopy.我们领先，他人仿效。
（理光打印机）5.impossiblemadepossible.使不可能变为可能。
（佳能打印机）6.Taketimetoindulge.尽情享受吧！（雀巢冰激凌）7.Therelentlesspursuitofperfection.不懈追求完美。
（凌志轿车）8.Poetryinmotion,dancingclosetome.动态的诗，向我舞近。
（丰田汽车）etowheretheflavoris.marlborocountry.光临风韵之境——万宝路世界。
（万宝路香烟）10.Tome,thepastblackandwhite,butthefutreisalwayscolor.对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11.Justdoit.只管去做（耐克运动鞋）12.askformore.渴望无限（百事流行鞋）13.Thetasteisgreat.味道好极了。
（雀巢咖啡）14.Feelthenewspace.感受新境界。
（三星电子）15.intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17.weintegrate,youcommunicate.我们集大成，您超越自我。
（三菱电工）18.TakeToSHiBa,taketheworle.拥有东芝，拥有世界。
（东芝电子）19.Let’smakethingbetter.让我们做的更好。
（飞利浦电子）20.nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的问题。
英文创意广告海报文案
英文创意广告海报文案1. Dive into a World of Flavor!Experience a mouthwatering explosion of tastes and textures with our new gourmet food range. From exotic spices to melt-in-your-mouth desserts, our carefully crafted dishes will take your taste buds on a culinary adventure like never before. Prepare to be amazed and indulge your senses in a world of flavor!2. Unleash Your Inner ExplorerEmbark on a thrilling journey of discovery as you explore breathtaking landscapes, vibrant cultures, and awe-inspiring sights. Whether it's witnessing the majesty of cascading waterfalls or immersing yourself in bustling cityscapes, our travel experiences will ignite your curiosity and awaken your sense of wonder. Get ready to unleash your inner explorer and create lifelong memories!3. Freshen Up Your StyleStep into a world of fashion-forward elegance with our latest collection. Our clothing line blends contemporary design with timeless classics, creating a perfect harmony of style and sophistication. Immerse yourself in luxurious fabrics, exquisite cuts, and stunning details that will leave you feeling confident and fabulous. Freshen up your style and embrace the essence of true fashion!4. Elevate Your Wellness RoutineDiscover the key to a rejuvenated mind, body, and soul with our revolutionary wellness products. From ancient healing practices to breakthrough innovations, our range offers a holistic approach to self-care. Dive into a world of relaxation, balance, andrejuvenation, and unlock your true potential. Elevate your wellness routine and embark on a transformative journey towards inner harmony.5. Unleash Your CreativityUnleash the artist within and let your imagination soar with our innovative art supplies. Whether you're an experienced painter or a budding creator, our premium-quality materials will bring your visions to life. From vibrant pigments to versatile brushes, each product is crafted with the utmost care to inspire your artistic expression. Get ready to unleash your creativity and create stunning masterpieces!6. Ignite Your Fitness JourneyIgnite your passion for fitness and embark on a transformative journey towards a stronger, healthier you. Our state-of-the-art gym facilities, expert trainers, and customized workout plans will empower you to break through barriers and achieve your fitness goals. Prepare to sweat, push your limits, and embrace the exhilarating feeling of progress. Ignite your fitness journey and unleash your full potential!7. Indulge in Decadent DelightsSatisfy your cravings for indulgence with our irresistible array of decadent treats. From sinfully rich chocolates to delicate pastries, our handcrafted creations are a testament to culinary artistry. Indulge in a moment of pure bliss and let the flavors dance on your palate. Take a leap into a world of sumptuous delights and treat yourself to a truly unforgettable experience.8. Embrace the Power of TechnologyExperience the power of cutting-edge technology and elevate your daily routines to new heights. Our innovative gadgets seamlessly integrate into your lifestyle, making your everyday tasks smarter, faster, and more efficient. From intelligent home assistants to sleek smartphones, our range will revolutionize the way you interact with the world. Embrace the power of technology and unlock endless possibilities.Note: The provided advertisements lack specific formatting details that would typically be found in poster designs. These prompts are meant to provide content ideas and can be adapted to fit various advertising formats.。
[应用]英文广告术语词汇
![[应用]英文广告术语词汇](https://img.taocdn.com/s3/m/6d8a033f905f804d2b160b4e767f5acfa1c78331.png)
广告英语术语——创作用语广告讯息dvertising messge 艺术rt艺术方向rt direction艺术家rtist美术总监rt director大创意big ide头脑风暴法brinstorming传播媒介communictions medi 概念化conceptuliztion文案人员copywriter创意纲要cretive brief创意总监cretive director创意过程cretive process创意金字塔cretive pyrmid创意cretive创造cretivity感性诉求emotionl ppels控险家explorer事实型思维fct-bsed thinking 信息性informtionl法官judge指定mndtories讯息战略messge strtegy非文字nonverbl产品概念product concept理性诉求rtionl ppels目标受众trget udience技巧technicl转换性trnsformtionl价值型思维vlue-bsed thinking 文字的verbl形象化visuliztion战士wrrior样片nimtic动画技法nimtion techniques 声频udio艾耶1号式yer No.1利益式标题benefit hedlines 正文body copy粗体boldfce照相制版cmer-redy rt表演纲要csting brief结尾close命令式标题commnd hedlines末稿comprehensive lyout/comp演示demonstrtion设计design技巧式正文device copy对白/独白式正文dilog/monolog copy旁白donut标题hedline吸引技巧hook图标icon插图画家illustrtors企业形象式正文institutionl copy整合广告integrted commercil内容段落interior prgrphs斜体itlic歌谣式jingles肩题kicker布局图lyout预备段落led-in prgrph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musicl commercils音乐标志musicl logo叙述式正文nrrtive copy新闻/信息式标题news/informtion hedlines 出镜头on cmer拼版pste up摄影师photogrphers图片说明式正文picture-cption copy方框图片式布局picture-window lyout招贴式格式poster-style formt主持人式广告presenter commercil启发式标题provoctive hedlines疑问式标题question hedlines广播人物rdio personlity脚本script印签sel签名signture cuts生活片段slice of life口号slogns故事板storybord故事板草图storybord roughs直截了当式stright nnouncement直接推销式正文stright-sell copy副标题subhed标题句tglines证言testimonil正文text主题句theme lines小样thumbnil收尾tril close图形部分visuls旁白voiceover模拟校样nlog proof动画nimtion合成片nswer print光圈perture音控台udio console底片bse rt出血版bleeds蓝线blueline照相排版术cmer-redy rt字符计算式chrcter-count method 电影摄影师cinemtogrpher截止期closing dte色基color key分色color seprtion连续调continuous tones控制室control room组排copy cst封面纸cover pper青、黄、红、黑印刷CYMK printing 数字媒介digitl medi数字校样digitl proof数码视频效应装置DVE units导演director特排字体disply type复制带dubs拷贝dupes电子制作electronic production晒版台纸flts一套铅字font四色印刷four-color process网目凸版hlfone plte网屏hlftone screen互动电视interctive TV任务夹job jcket出格kerning电脑亭kiosk加空铅leding硬性软片line film线画版line plte实景真人live ction外景地loction制片场lot指令mndtories公共场所mss udience venue母带mster tpe合成样片mixed interlock助记手段mnemonic device多媒体演示multimedi presenttion正色投影胶片orthogrphic film透明塑料膜overly个人场所personl udience venue平台使用费pltform licensing后期制作阶段postproduction phse开印前阶段prepress phse预备阶段preproduction phse印刷制作经理print production mnger 印刷制作过程print production process 非公开场所privte udience venue制片人producer制作阶段production phse复映复播追加酬金residul fee反差套印reverse knockout无衬线字体sns serif最低合同工资scle衬线字体serif一场session特技specil effects插播广告spots剥版stripping叠supers演播人员tlent自动台词提示器teleprompter课本纸text pper正文字体text type合套trp字系type fmilies排印工艺typogrphy网页Web pge单词计算式word-count method工作样片work print书写纸writing pper广告英语术语——公共关系用语社论式广告dvertoril倡导广告dvoccy dvertising伏击式营销mbush mrketing视听材料udiovisul mterils公告牌bulleting bords社会参与community involvement企业广告corporte dvertising企业识别广告corporte identity dvertising危机管理crisis mngement娱乐entertinment展品exhibits特写feture rticles内部通报house orgn以货代款in kind机构广告institutionl dvertising游说lobbying前期市场企业广告mrket prep corporte dvertising 营销公关mrketing public reltion新闻简报news/press relese意见抽样opinion smpling慈善行为philnthropy招贴posters传媒炒作press gentry传媒工具press/medi kit公共事务public ffirs公共关系户public reltions公共关系广告public reltions dvertising宣传publicity公众publics招聘广告recruitment dvertising声望经营reputtion mngement撰写讲演稿speechwriting赞助sponsorship赛场营销venue mrketing新闻通报录像video news relese广告英语术语——广播媒介用语执行证明书ffidvit of performnce受众构成udience composition受众占有率udience shre时间表vils一刻平均听众数verge qurter-hour udience 一刻平均收听率verge qurter-hour rting一刻平均占有率verge qurter-hour shre交换辛迪加brter syndiction无线电视brodcst TV有线电视cble TV单位成本CPP千人成本CPM累积听众数cumultive persons累积收听率cumultive rting时段组合dy-prt mix预定市场区域designted mrket res班车时间drive time首播辛迪加first-run syndiction毛评点gross rting points开机家庭HUT形象移植imgery trnsfer信息式广告informercil互相连接interconnect存货inventory地方时间locl time赔偿条件mke-goods广播电视网networks网外辛迪加off-network syndiction协办prticiption bsis占位价格preemption rte黄金时段prime time节目式广告PL节目收率视progrm rting节止编排形式progrmming formts视听率调查服务公司rting services电台指定时间run-of-sttion赞助sponsorship点播广播spot nnouncement点播广播spot rdio受众总数totl udience总体受众计划totl udience pln电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络d networks广告查询d request横幅广告bnner阔幅说明书brodsides手册brochures商业回邮件business reply mil按钮button有线调制解调器cble-modem目录ctlogs光驱CD-ROM分类广告Web站clssified d Web site点击率click rte点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮cretive dimensionl direct miling 数字互动媒介digitl interctive medi直接电脑Direct PC直邮广告direct-mil dvertising折页folders主页home pges专属名录houselists内部刊物house orgns互动电视interctive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitil关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mil-response lists 明信片postcrds推播技术push technology销售信函sles letters搜索引擎serch engines邮简self-milers赞助sponsorship公告书sttement stuffersWeb浏览器Web browser网页Web pgeWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品dvertising specilty自动取款机TM基本巴士单位bsic bus展台booths路牌bulletin structure车内尾部招贴cr-end posters电影贴片广告cinem dvertising 名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive medi全面登场full showing全球定位系统GPS车内广告牌inside crds100露出数100showing户外媒介out-of-home medi车体招贴outside posters包装pckging奖品premiums产品安插product plcement登场showing看板spectculrs标准户外广告stndrdized outdoor dvertising 成品招贴stock posters优惠赠券tke-ones出租车外壳txicb exteriors终点站招贴terminl posters30张招贴架30-sheet poster pnel整车牌位totl bus商业展示会trde shows交通广告trnsit dvertising车站棚广州广告trnsit shelter dvertising录像手册video brochure广告英语术语——媒介策划用语广告印象dvertising impression广告反应曲线dvertising response curve注意度ttention vlue受众udience受众目标udience objectives间歇式排期blinking品牌开发指数brnd development index集中式bursting品种开发指数ctegory development index 发行量circultion持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousnd创意组合cretive mix分布目标distribution objectives有效频次effective frequency有效到达率effective rech暴露值exposure vlue市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rting points市场mrkets组合mechnics媒介medi媒介策划medi plnning媒介载体medi vehicles讯息力度messge weight方法methodology组合媒介法mixed-medi pproch资金money驱动值motivtion vlue看见机会opportunity to see脉冲式pulsing schedule视听率rting到达率rech每册读者数reders per copy近期策划recency plnning路障式rodblocking外溢媒介spillover medi增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局BC出血bleed批量折扣bulk discounts行业杂志business mgzines发行量审核circultion udit分类广告clssified ds纽约分类广告网络CNNY分类图片广告clssified disply ds截稿日期closing dte彩色样品纸条color strip混合收费制combintion rtes消费者杂志consumer mgzines合同收费制contrct rte赠阅发行controlled circultion联合形式coopertive/co-op progrms 千人成本CPM封面日期cover dte封面位置cover position购物杂志custom mgzine日报dily newsppers人口版demogrphic editions图片广告disply dvertising实际收费erned rtes农业刊物frm publictions统一收费制度flt rte香味纸条frgrnce strips频率折扣frequency discounts黄金版位full position门式折页gtefold地理版geogrphic editions基本发行量gurnteed circultion横向刊物horizontl publiction独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版islnd hlves小单元junior unit地方城市杂志locl city mgzine杂志出版人协会MP媒介采购员medi buyer媒介标尺调查有限公司MRI全国性杂志ntionl mgzines全国性价格ntionl rte美国报业协会N报纸版面库NSB上市日期on-sle dte公开收费制度open rte订阅发行pid circultion自动弹启式广告pop-up d.自选版位费preferred-position rtes预印广告插页preprinted inserts初级发行量primry circultion清样proof copy公告public notice费率基准rte bse价目表rte crd阅读告示reding notice地区性刊物regionl publictions任意版位费制ROP dvertising rtes二级读者量secondry/pss-long redership欠资收费制short rte赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SU标准收费与数据服务公司SRDS标准型报纸stndrd-size newspper周日增刊Sundy supplement小报型报纸tbloid newspper撕样ter sheets三维广告3-D ds纵向刊物verticl publiction数量折扣volume discounts周报weekly newsppers广告英语术语——销售用语广告津贴dvertising llownce回购津贴buybck llownce目录ctlog减价促销cents-off promotion套装赠送combintion offer公司大会与经销商聚会compny conventions & deler meetings 消费者销售推广consumer sles promotion竞赛contest联合广告coopertive/co-op dvertising优惠券coupons顾客终身价值customer lifetime vlue数据进入dt ccess数据管理dt mngement数据库dtbse数据库营销dtbse mrketing直接营销direct mrketing直接反应广告direct-response dvertising直接销售战略direct-sles strtegy直接销售direct selling陈列津贴disply llownce易地销售diverting电子优惠券electronic coupons提前购买forwrd buying广告插页free-stnding inserts游戏gme店内样品试用in-store smpling联络媒介linkge medi人员销售personl selling售点材料point-of-purchse mterils什锦袋装样品polybgging奖品premiums拉式战略pull strtegy推销奖金push money/spiffs推式战略push strtegy部分退款rebtes近期、频次、货币方程RFM formul销售推广sles promotion样品试用smpling货位津贴slotting llownce抽奖sweepstke电话营销telemrketing贸易广告trde dvertising贸易集中trde concentrtion贸易折扣trde dels贸易推广trde promotion广告英语术语——行政用语明确表示ffirmtive disclosure美国广告联盟F美国广告公司协会全国性广告主协会N商业促进局BBB停止/中止令cese-nd-desist order比较广告comprtive dvertising服罪判决书consent decree消费者保护团体consumer dvocte消费者信息网络consumer informtion networks 消费者保护主义consumerism版权copyright更正广告corrective dvertising欺骗性广告deceptive dvertising推荐endorsements道德广告ethicl dvertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FD知识产权intellectul property长期宏观论long-term mcro rguments全国广告处ND国家广告审查局NRB国家广告审查委员会NRC非产品事实nonproduct fcts营养标识与教育法Nutritionl Lbeling nd Eduction ct专利ptent隐私权privcy rights夸大puffery短期操纵论short-term mnipultive rguments社会责任socil responsibility潜意识广告subliminl dvertising证据substntition证实testimonils商标trdemrk不正当广告unfir dvertising美国专利与商标署U.S.Ptent nd Trdemrk Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Bnner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
有关广告的英文词汇汇总
广告讯息 advertising message 艺术 art艺术方向 art direction艺术家 artist美术总监 art director大创意 big idea头脑风暴法 brainstorming传播媒介 communications media 概念化 conceptualization方案人员 copywriter创意纲要 creative brief创意总监 creative director创意过程 creative process创意金字塔 creative pyramid创意 creative创造 creativity感性诉求 emotional appeals控险家 explorer事实型思维 fact-based thinking 信息性 informational法官 judge指定 mandatories讯息战略 message strategy非文字 nonverbal产品概念 product concept理性诉求 rational appeals目标受众 target audience技巧 technical转换性 transformational价值型思维 value-based thinking 文字的 verbal形象化 visualization战士 warrior样片 animatic动画技法 animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines正文 body copy粗体 boldface照相制版 camera-ready art表演纲要 casting brief结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文 dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家 illustrators企业形象式正文 institutional copy 整合广告 integrated commercial内容段落 interior paragraphs斜体 italic歌谣式 jingles肩题 kicker布局图 layout预备段落 lead-in paragraph生活方式式技法 lifestyle techniques 标志 logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志 musical logo叙述式正文 narrative copy新闻/信息式标题 news/information headlines 出镜头 on camera拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy方框图片式布局 picture-window layout招贴式格式 poster-style format主持人式广告 presenter commercial启发式标题 provocative headlines疑问式标题 question headlines广播人物 radio personality脚本 script印签 seal签名 signature cuts生活片段 slice of life口号 slogans故事板 storyboard故事板草图 storyboard roughs直截了当式 straight announcement直接推销式正文 straight-sell copy副标题 subhead标题句 taglines证言 testimonial正文 text主题句 theme lines小样 thumbnail收尾 trial close图形部分 visuals旁白 voiceover模拟校样 analog proof动画 animation合成片 answer print光圈 aperture音控台 audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art字计算式 charactr-count method 电影摄影师 cinematographer截止期 closing date色基 color key分色 color separation连续调 continuous tones控制室 control room组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing 数字媒介 digital media数字校样 digital proof数码视频效应装置 DVE units导演 director特排字体 display type复制带 dubs拷贝 dupes电子制作 electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版 halfone plate网屏 halftone screen互动电视 interactive TV任务夹 job jacket出格 kerning电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人 live action外景地 location制片场 lot指令 mandatories公共场所 mass audience venue母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示 multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所 personal audience venue平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理 print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金 residual fee反差套印 reverse knockout无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场 session特技 special effects插播广告 spots剥版 stripping叠 supers演播人员 talent自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套 trap字系 type families排印工艺 typography网页 Web page单词计算式 word-count method工作样片 work print书写纸 writing paper社论式广告 advertorial倡导广告 advocacy advertising伏击式营销 ambush marketing视听材料 audiovisual materials公告牌 bulleting boards社会参与 community involvement企业广告 corporate advertising企业识别广告 corporate identity advertising危机管理 crisis management娱乐 entertainment展品 exhibits特写 feature articles内部通报 house organ以货代款 in kind机构广告 institutional advertising游说 lobbying前期市场企业广告 market prep corporate advertising 营销公关 marketing public relation新闻简报 news/press release意见抽样 opinion sampling慈善行为 philanthropy招贴 posters传媒炒作 press agentry传媒工具 press/media kit公共事务 public affairs公共关系户 public relations公共关系广告 public relations advertising 宣传 publicity公众 publics招聘广告 recruitment advertising声望经营 reputation management撰写讲演稿 speechwriting赞助 sponsorship赛场营销 venue marketing新闻通报录像 video news releaseadvertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法 5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程 RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration 贸易折扣trade deals贸易推广trade promotion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication顾客终身价值lifetime customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis战术tacics目标受众target-audience自上而下式营销top-down marketing广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experimental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查informal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department 分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-commission combination外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media commission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales promotion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising网络设计社Web design house如今，中国明天就要入世了，中国的广告行业也将步入国际轨道，因此，了解一些广告英语术语，或许对我们有些帮助，至少我们知道那英文说的什么........广告英语术语----综合用语（摘录）行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告image advertising预定消费者implied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告professional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising。
网络广告术语-中英对照表及解释
定向功能
英文名：Demographic Targeting 中文名：基本数据定向 定义：根据男女、年龄、老少等人口数据投放广告
定向功能
英文名：Behavior targeting 中文名：行为定向 定义：根据人最近或长期的品类关注或者说是生活态度来定向
以每点击一次计费，广告主购买了10个CPC，意味着其投放的广告可被点击10000次。虽然 CPC的费用比CPM的费用高得多，但广告主往往更倾向选择CPC这种付费方式，因为这种付 费真实反映了受众确实看到了广告，并且进入了广告主的网站或页面。
此类方法就有不少经营广告的网站觉得不公平，比如，虽然浏览者没有点击，但是他已经 看到了广告，对于这些看到广告却没有点击的流量来说，网站成了白忙活。
例如，一个旗帜广告的单价是$1/CPM，意味着每一千人次看到这个广告就收1美 元，依此类推，若有1万人次测览了该广告就是10美元。如果一个广告主购买了 30个CPM，其所投放在广告商网页上的广告就可以被测览3万人次。
定价方式
英文名：CPC (Cost per Click) 中文名：按点击计费 定义：根据广告被点击的次数收费 关键词广告一般采用这种定价模式
创意和广告位
英文名：First View 中文名：第一屏 定义：它是我们访问一个页面时，所看到的第一屏.这是投放广告的最佳位置，所以，我 们的广告位一般 都设在这个位置
创意和广告位
英文名：RoadBlock 中文名：独占式广告 定义：同一页面的所有广告位组合在一起卖给广告主，创意往往采用一个主题，甚至广 告位之间还有联系互动
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经典创意英文广告词
经典创意英文广告词经典创意英文广告词180句无论是在学校还是在社会中，大家肯定对各类广告词都很熟悉吧，广告词具有清楚简单、容易阅读、用字浅显的特点。
那么什么样的广告词才是好的广告词呢？下面是本店铺收集整理的经典创意英文广告词，希望对大家有所帮助。
1、A lot of good fortune， a lot of satisfaction.- Fu Man more instant noodles2、Fresh Huafeng， Passepartout.- Huafeng instant noodles3、Hualong surface， see every day.- Hualong instant noodles4、Eat eat righteousness.- Yi-chi chocolate5、insoluble in the hand， only dissolved in the mouth.- m & m chocolate6、Roll up the delicious and nutritious.- Congee egg rolls7、"Pizza buy one get one free" - pizza ads8、"Children， grow up quickly， to baked hamburger shop." - hamburger advertising9、Switzerlands best flavor， only to the people who love.- Jindi chocolate10、An import， four seasons sweet.Shenfeng chocolate11、An Lok melon is the most benevolent (person)heart.- Aloe melon12、Every moment is happy.- Aloe melon13、Occasionally see me， can not be separated from - the Beijing French bread.- Beijing French bread14、a million years.Wang Zhi and stinky tofu15、Special taste， to the special you.- Taiwans top famous Fung Lee crisp16、Full of praise.- Ruby food17、delicious heritage， crown benefits Hua mind.- Crown Yi-hua mind seasoning food series18、The trend of the times.- Lipu fruit canned19、Lead the "fresh" step.- Hongmei monosodium glutamate20、passionate， all in one.- Ganoderma honey21、babys growth， inseparable - Huailian health powder.- Huailian health powder22、Alishan melon seeds， a nibbling on the happy.Alishan melon seeds advertising23、Camps and more camps， eat again.- Multi-instant noodles advertising24、Efficiency， quality， equality and credibility.KFC fried chicken business slogan25、"Tim add a finger， really good." - Kentucky Fried Chicken26、Master Kong instant noodles， delicious see.Master Kong instant noodles advertising27、Tianfu peanuts， the more stripping the more fun.Tianfu peanut advertising28、Sichuan specialty， taste first-class.Tianfu peanut advertising29、Bite a bite.- Jonston Biscuit Advertising Company30、Even if immersed in the milk is still crisp.- US-month company Post pizza ads31、"Face" a new Dacheng surface.Taiwan instant noodles advertising32、Most of the vitamins.Hong Kong Victoria Mito shop advertising33、Grains are selected， the essence of drops.Hong Kong Nan Shun company peanut oil advertising34、The most convenient Slide cereal ads35、You may wish to take a look at those strong little boy is eating! - US-month company36、"Mai cake" ad unique taste， food for thought.- Yu Le ice fruit factory advertising37、The son of summer.Japanese tomato canned advertising38、Taste to surprise you.- A foreign food advertising39、Behind every success - Aspartame.Japan Ajinomoto Club sweetener advertising40、family， do not forget the element of taste! - Ajinomoto ads41、stick is not great， you try; good， you try.- Ancient Boat Series Flour Advertisement42、In order to calmly with breakfast， please use Shanghai Smile instant noodles.Xiao Rong instant noodles advertising43、Fat as delicious.- Weight loss posture biscuit advertising44、I still in the city， baby.- Zhang cake advertising45、On the grocery store said， "ancestors." - Ginger flavor crisp cookies46、You eat more to eat.- Jack biscuits47、If you really want to send the best， find me.- Howmark cards48、hard to pursue， sweet to enjoy - Erie ice cream49、Eat popcorn and drink Coca-Cola.- Popcorn ads50、Although the brand is "devil"， but it gave the angels to enjoy.- American monster ham advertising51、Provincial， Buyou， Ge You? - Shuanghui ham52、Cats and dogs will tell you what they feel.Pet foodcompany advertising53、Each grain is to pay tribute to you.- Food companies advertising54、will bring you pure and gentle.- South American Oil Industry Company Advertising55、Our country has only one emperor.Emperor licensing wheat ice cream advertising56、You also need sweet.- Ik brand of sweetener advertising57、a nibbling on the happy.Advertisement of a Chinese melon seeds company58、If you accidentally fell on the street， it will attracta large group of dogs.- A dog food company advertising59、Use our spices to awaken things.- A grain and oil food company advertising60、This pocket is filled with the desired.- Bujule flour advertising61、You and Betty Crocker baked pastries， baked whole family happy.- Baker products advertising62、Time Warner Cable: “The Power of You”63、Toyota: “Oh What a Feeling”64、United Parcel Service: “What Can Brown Do for You”65、United States Postal Service: “Fly Like An Eagle”66、USO: “Until Every One Comes Home…”67、VeriSign: “Where It All Comes Together”68、Verizon” Make Progress Every Day”69、Veterans Way Bicycles: “Veterans Way Bicycles， Making It Happen”70、Village Cinemas: “Where Movies Live”71、Vodafone: “Make the Most of Now”72、Volkswagen: “Aus Liebe zum Automobil，” which being translated， is，“Out of love to automobiles.” (thX to Kirtland S.)73、Wachovia: “Uncommon Wisdom”74、Wegmans Food Markets: “Every Day You Get Our Best!”75、Weight Watchers: “Watch Yourself Change:76、Wendy’s : “Do What Tastes Right”77、Lehman Brothers: “Where Vision Gets Built”78、LevelVision LLC: “Engaging People”79、L’Oreal: “Because I’m Worth It”80、Lowe’s: “Improving Home Improvement”81、Marshall Aerospace: “World Class Aerospace Solutions”82、Martha Stewart Living: “Sharing The Good Things Everyday”83、Matsushita Electric Industrial: “Panasonic Ideas forLife”84、Meijer: “Higher Standards.Lower Prices.”85、Merck & Co.: “Committed to Bringing Out the Best in Medicine”86、Merrill Lynch: “We See Your Financial Life in Total”87、Procter & Gamble: “Touching Lives， Improving Life”88、Prudential Financial: “Growing and Protecting Your Wealth”89、Qwest: “Spirit of Service”90、Renault: “Créateur d’Automobiles”91、Rite Aid: “With Us， It’s Personal:92、Rolls-Royce: “Trusted to Deliver EXcellence”93、Sherwin-Williams: “Cover the Earth”94、Silicon Graphics: “The Source of Innovation and Discovery”95、Spencer Gifts: “Life’s A Party! We’re Makin’ It Fun.”96、Sprint NeXtel Corporation: “Yes you can”97、Staples: “That Was Easy”98、Symbol Technologies: “The Enterprise Mobility Company”99、Target Corporation: “EXpect More.Pay Less.”100、The Home Depot: “You Can Do It.We Can Help.”101、The Spaceship Factory: “Custom Fabrication forInterplanetary Living”102、"Attend important occasions I wear it." Dai Bo clothing 103、Blue bird style， blue bird style! Bluebird brand clothing104、Japanese kimono full of national characteristics105、Simple and simple and casual casual clothing106、New out of fabric， free to wash without deformation 107、Dual-use clothing， Spring and Autumn Safe108、Sewing fine， the election of materials superior109、Most of those models in the ad stand? Levi "sAction Slacks trousers110、Only the wife knows the difference between Hanes and her underwear111、Soft cotton underwear ---- of course， comfortable choice.San foriced cotton garments112、The neXt five - color cotton， let it always bright 113、Elegant color， full of charm114、Profit Xifu ------ to "hat" from people.Ying Xi Fu hat 115、Suitable for the public， cheap and good116、Rich and fleXible， fat and thin Safe117、Simple and plain， sports clothing118、May our love will last forever.119、Tigers，despite the leopard hole，for the independence of gold sheep pretty!Gold sheep licensing clothing120、Shanshan suit， not too chic.Shanshan suit121、Curvy， eXtremely small Jaspers dignified! Indian silk dress122、Cotton T-shirt to make you feel cool with a touch! India blended flower dress123、Dumplings are full， life is warm， dumplings are sweet and tender.Happy Dragon Boat Festival to my dearest relatives！124、would like to bring you the best wishes in the world.Happy Dragon Boat Festival！125、thousand roses for you， want you to love yourself；a thousand lucky stars for you， good luck has been around you！Happy Dragon Boat Festival！126、Fall away from difficulties，stride forward forever.Dragon Boat Festival wishes， happy and healthy！127、Dragon Telecom test new features， this month for free，please click any of the number keys to test your IQ ...your IQ by zero.Haha128、Every year the Dragon Boat Festival， every minute of happiness， happy heart over the Dragon Boat Festival！129、ing.My friend， are you all right? I wish you all the best and everything is going well.Dragon Boat Festival is joyful!130、Dragon Boat Festival brings good mood and brings good life.131、Dragon boat racing， sweet and happy harvest together.I wish you happiness every day.Dragon Boat Festival is here.Happy Dragon Boat Festival to you！132、originally bought dumplings to give you， and made a short message to you， but the thieves got your phone， dear，we jump with Jiang Zemin！133、Let the sunshine enter your window， let happiness fly to you！ Happy Dragon Boat Festival！134、of the dumplings is thoroughly into the sea， because your mind like the sea， like the broad， do not forget to vote in an own dumplings！ I wish a happy Dragon Boat Festival！135、Dragon Boat Festival is happy to accompany you every day， good luck with you every second！。
经典的英文创意广告词_英文广告词_
经典的英文创意广告词我们可以通过学习和积累一些国外经典的创意，来提高自己的创作能力。
下面是小编带来关于经典的英文创意广告词的内容，希望能让大家有所收获!经典的英文创意广告词大全1. Apollo Group: “You Can Do This”2. Arcelor: “Steel Solutions for a Better World”3. Archer Daniels Midland: “Resourcful By Nature”4. Astaro: “Network Assurance”5. Avon Products, Inc.: “The Company for Women”6. BI-LO: “Why Pay More”7. BP (British Petroleum): “Beyond Petroleum”8. Bayer USA: “Science for a Better Life”9. Best Buy: “Thousands of Possibilities. Get Yours.”10. Bob Evans Restaurants: “Down on the Farm”11. Booz Allen Hamilton: “Delivering Results That Endure”12. Borland: “Excellence Endures”13. Burger King: “Have It Your Way”14. : “The Internet Superstore”15. CDW: “The Right Technology, Right Away”16. CHC Helicopter: :CHC Moves the Industry That Moves the World”17. CVS/pharmacy: “Expect Something Extra”18. Capital One: “What’s in your wallet”19. Century 21: “Real Estate for Your World”20. Circuit City: “Just what you needed”21. Citigroup: “Live Richly”22. CityJet: “Travel Without Frontiers”23. Claris: “Simply, Powerful Software”24. CompUSA: “We got it. We get it.”25. ConAgra Foods, Inc.: “The Right Kind of Food Company”26. Cracker Barrel: “Homestyle Cooking Done Right.”27. Credit Suisse First Boston: “Empowering Change”28. D-Link: “Building Networks for People”29. John Deere: “Nothing Runs Like a Deere”30. Dow Corning: “We Help You Invent the Future”经典的英文创意广告词精选1. un & Bradstreet: “Decide with Confidence”2. eBa y: “The World’s Online Marketplace”3. E.F. Hutton: “When E.F. Hutton talks, people listen”4. Emerson Electric Company: “Consider It Solved”5. EonMobil: “Taking on the world’s toughest energy challenges”6. FedEx: “Relax, It’s FedEx”7. GEICO: “15 Minute s Could Save You 15% or More on Car Insurance”8. General Mills: “The Company of Champions”9. Global Jet Airlines: “Light is Faster, but We are Safer”10. Globe Telecom: “Making great things possible”。
外国精彩广告词英文版
外国精彩广告词英文版篇一：盘点国外几个比较著名英语广告词阿卡索外教网，外教英语培训，外教一对一.cn盘点国外几个比较著名英语广告词广告词是设计师们智慧的结晶，往往短小且令人印象深刻。
今天就请跟阿卡索的外教老师一起欣赏这些中国人耳熟能详的广告词吧。
1．Goodtothelastdrop．滴滴香浓，意犹未尽.（麦斯威尔咖啡）2．obeyyourthirst．服从你的渴望。
（雪碧）3．Thenewdigitalera．数码新时代。
（索尼影碟机）4．welead．otherscopy．我们领先，他人仿效。
（理光复印机）5．impossiblemadepossible．使不可能变为可能。
（佳能打印机）6．Taketimetoindulge．尽情享受吧！（雀巢冰激凌）7．Therelentlesspursuitofperfection．不懈追求完美。
（凌志轿车）8．Poetryinmotion，dancingclosetome．动态的诗，向我舞近。
（丰田汽车）9．cometowheretheflavoris．marlborocountry．光临风韵之境——万宝路世界。
（万宝路香烟）10．Tome，thepastisblackandwhite，butthefutureisalwayscolor．对我而言，过去平淡无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）11.Justdoit.只管去做。
（耐克运动鞋）12.askformore.渴望无限。
（百事流行鞋）13.Thetasteisgreat.味道好极了。
（雀巢咖啡）14.Feelthenewspace.感受新境界。
（三星电子）15.intelligenceeverywhere.智慧演绎，无处不在。
（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。
（百事可乐）17.weintegrate,youcommunicate.我们集大成，您超越自我。
酒吧英文广告词
酒吧英文广告词篇一：酒未喝,已先醉——创意酒吧广告词【酒未喝，已先醉——创意酒吧广告词】英孚口袋英语话说，你爱喝啥鸡尾酒，这几大名酒都喝过的请自觉转发！1.乐可可（lekeke）2.伏特加/金汤力（V odka/GinandTonic）3.金/伏特加马提尼（Gin/V odkamartini）4.血腥玛丽（Bloodymary）5.朗姆可乐（Rumandcola）6.玛格丽特（margarita）7.螺丝钻（Screwdriver）8.波旁可乐（Bourbonandcola）9.七七（SevenandSeven）10.波旁水（Bourbonandwater）11.苏格兰苏打（ScotchandSoda）12.红粉佳人（pinklady）篇二：超经典的英文广告词超经典的英文广告词moneyisnoteverything.There‘smastercard&Visa.钞票不是万能的，有时还需要信用卡.oneshouldloveanimals.Theyaresotasty.每个人都应该热爱动物，因为它们很好吃.Lovetheneighbor.Butdon‘tgetcaught.要用心去爱你的邻居，不过不要让她的老公知道. Behindeverysuccessfulman，thereisawoman.andbehindevery unsuccessfulman，therearetwo.每个成功男人的背后都有一个女人，每个不成功男人的背后都有两个女人。
Everymanshouldmarry.afterall，happinessisnottheonlythinginlife. 再快乐的单身汉迟早也会结婚，幸福不是永久的嘛. Thewisenevermarry，andwhentheymarrytheybecomeotherwise.聪明人都是未婚的，结婚的人很难再聪明起来. Successisarelativeterm.itbringssomanyrelatives.成功是一个相关名词，他会给你带来很多不相关的亲戚(联系). neverputofftheworktilltomorrowwhatyoucanputofftoday.不要等明天交不上差再找借口，今天就要找好.Loveisphotogenic.itneedsdarknesstodevelop.爱情就象照片，需要大量的暗房时间来培养. childreninbackseatscauseaccidents.accidentsinbackseatscausechildren.专心翻译做到极致后排座位上的小孩会生出意外，后排座位上的意外会生出小孩. “Yourfuturedependsonyourdreams.”Sogotosleep.“现在的梦想决定着你的将来”，所以还是再睡一会吧.Thereshouldbeabetterwaytostartadaythanwakingupeverymorning.应该有更好的方式开始新一天，而不是千篇一律的在每个上午都醒来. “Hardworkneverkillsanybody."Butwhytaketherisk？”努力工作不会导致死亡！不过我不会用自己去证明. “workfascinatesme.”icanlookatitforhours！"工作好有意思耶！尤其是看着别人工作.Godmaderelatives；ThankGodwecanchooseourfriends.神决定了谁是你的亲戚，幸运的是在选择朋友方面他给了你留了余地。
有关广告的英文词汇汇总
广告讯息 advertising message 艺术 art艺术方向 art direction艺术家 artist美术总监 art director大创意 big idea头脑风暴法 brainstorming传播媒介 communications media 概念化 conceptualization方案人员 copywriter创意纲要 creative brief创意总监 creative director创意过程 creative process创意金字塔 creative pyramid创意 creative创造 creativity感性诉求 emotional appeals控险家 explorer事实型思维 fact-based thinking 信息性 informational法官 judge指定 mandatories讯息战略 message strategy非文字 nonverbal产品概念 product concept理性诉求 rational appeals目标受众 target audience技巧 technical转换性 transformational价值型思维 value-based thinking 文字的 verbal形象化 visualization战士 warrior样片 animatic动画技法 animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines正文 body copy粗体 boldface照相制版 camera-ready art表演纲要 casting brief结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文 dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家 illustrators企业形象式正文 institutional copy 整合广告 integrated commercial内容段落 interior paragraphs斜体 italic歌谣式 jingles肩题 kicker布局图 layout预备段落 lead-in paragraph生活方式式技法 lifestyle techniques 标志 logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志 musical logo叙述式正文 narrative copy新闻/信息式标题 news/information headlines 出镜头 on camera拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy方框图片式布局 picture-window layout招贴式格式 poster-style format主持人式广告 presenter commercial启发式标题 provocative headlines疑问式标题 question headlines广播人物 radio personality脚本 script印签 seal签名 signature cuts生活片段 slice of life口号 slogans故事板 storyboard故事板草图 storyboard roughs直截了当式 straight announcement直接推销式正文 straight-sell copy副标题 subhead标题句 taglines证言 testimonial正文 text主题句 theme lines小样 thumbnail收尾 trial close图形部分 visuals旁白 voiceover模拟校样 analog proof动画 animation合成片 answer print光圈 aperture音控台 audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art字计算式 charactr-count method 电影摄影师 cinematographer截止期 closing date色基 color key分色 color separation连续调 continuous tones控制室 control room组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing 数字媒介 digital media数字校样 digital proof数码视频效应装置 DVE units导演 director特排字体 display type复制带 dubs拷贝 dupes电子制作 electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版 halfone plate网屏 halftone screen互动电视 interactive TV任务夹 job jacket出格 kerning电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人 live action外景地 location制片场 lot指令 mandatories公共场所 mass audience venue母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示 multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所 personal audience venue平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理 print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金 residual fee反差套印 reverse knockout无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场 session特技 special effects插播广告 spots剥版 stripping叠 supers演播人员 talent自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套 trap字系 type families排印工艺 typography网页 Web page单词计算式 word-count method工作样片 work print书写纸 writing paper社论式广告 advertorial倡导广告 advocacy advertising伏击式营销 ambush marketing视听材料 audiovisual materials公告牌 bulleting boards社会参与 community involvement企业广告 corporate advertising企业识别广告 corporate identity advertising危机管理 crisis management娱乐 entertainment展品 exhibits特写 feature articles内部通报 house organ以货代款 in kind机构广告 institutional advertising游说 lobbying前期市场企业广告 market prep corporate advertising 营销公关 marketing public relation新闻简报 news/press release意见抽样 opinion sampling慈善行为 philanthropy招贴 posters传媒炒作 press agentry传媒工具 press/media kit公共事务 public affairs公共关系户 public relations公共关系广告 public relations advertising 宣传 publicity公众 publics招聘广告 recruitment advertising声望经营 reputation management撰写讲演稿 speechwriting赞助 sponsorship赛场营销 venue marketing新闻通报录像 video news releaseadvertising specialty自动取款机ATM基本巴士单位basic bus展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel整车牌位total bus商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising录像手册video brochure广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand development index集中式bursting品种开发指数category development index发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法 5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rating points市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles讯息力度message weight方法methodology组合媒介法mixed-media approach资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划recency planning路障式roadblocking外溢媒介spillover media增效效应synergy电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts行业杂志business magazines发行量审核circulation audit分类广告classified ads纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs千人成本CPM封面日期cover date封面位置cover position购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts黄金版位full position门式折页gatefold地理版geographic editions基本发行量guaranteed circulation横向刊物horizontal publication独立购物指南independent shopping guide插页insert加插刊登通知insertion order岛形半版island halves小单元junior unit地方城市杂志local city magazine杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates预印广告插页preprinted inserts初级发行量primary circulation清样proof copy公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance目录catalog减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access数据管理data management数据库database数据库营销database marketing直接营销direct marketing直接反应广告direct-response advertising直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts游戏game店内样品试用in-store sampling联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials什锦袋装样品polybagging奖品premiums拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程 RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration 贸易折扣trade deals贸易推广trade promotion明确表示affirmative disclosure美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者信息网络consumer information networks消费者保护主义consumerism版权copyright更正广告corrective advertising欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery短期操纵论short-term manipulative arguments社会责任social responsibility潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office告讯息advertising message广告计划advertising plan广告战略advertising strategy自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives创意组合creative mix试验调查法empirical research method整合营销传播integrated marketing communication顾客终身价值lifetime customer value营销目标marketing objectives营销计划marketing plan营销战略marketing strategy需求一满足式目标need-satisfying objectives目标/任务法objective/task method销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholderSWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threat analysis战术tacics目标受众target-audience自上而下式营销top-down marketing广告调查advertising research态度测试attitude tests中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning试验法experimental method小组讨论focus group正试调查formal research成见效应halo effect深度访问in-depth interview非正式/试调查informal research查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS营销调查marketing research市场markets媒介种类media class媒介调查media research媒介细分media subclass媒介单位media units媒介载体media vehicles产品merchandise讯息message动机motives非概率抽样nonprobability samples观察法observation method事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques定性调查qualitative research定量调查quantitative research随机概率抽样random probability samples回忆测试recall tests信度reliability销售测试sales tests样本sample样本单位sample units二级信息secondary data全面调查survey试验市场test market通用产品代码universal product code母体universe效度validity客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency艺术指导art directors美术工作室art studios全国性广告主协会ANA品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department 分类广告classified advertising清仓广告clearance advertising联合广告cooperative advertising文案copy文案人员copywriters创意工作室creative boutique创意总监creative director分散式体制decentralized system部门式departmental system发展期development stage数字互联媒介digital interactive media直邮广告direct-mail advertising电子媒介electronic media手续费——代理费混合制fee-commission combination外国媒介foreign media全面服务公司fullservice advertising agency普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system横向联合广告horizontal cooperative advertising专属广告公司in-house agency奖励制incentive system独立制作社independent production house独立调查公司independent research company机构广告institutional advertising整合营销传播integrated marketing communications互联广告公司interactive agency国际广告公司international agency国际媒介international media国际化架构international structure地方性广告local advertising地方广告公司local agency维持期maintenance stage经营总监management supervisors差价markup媒介media媒介购买公司media-buying service媒介代理费media commission跨国公司multinational corporations全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising点point关系预备期prerelationship stage印刷媒介print media印刷厂printers产品广告product advertising区域性广告主regional advertiser区域性广告公司regional agency常规价格广告regular.price-line advertising截留费制retainer system减价广告sale advertising销售推广部sales promotion department推测性提案speculative presentation直接费制straight-fee system下游公司supplier终结期termination stage交通广告transit advertising纵向联合广告vertical cooperative advertising网络设计社Web design house如今，中国明天就要入世了，中国的广告行业也将步入国际轨道，因此，了解一些广告英语术语，或许对我们有些帮助，至少我们知道那英文说的什么........广告英语术语----综合用语（摘录）行为广告action advertising实际消费者actual consumer广告advertising农业广告agricultural advertising作者author自传式讯息autobiographical message知晓广告awareness advertising品牌术branding工商广告business advertising企业对企业广告business-to-business advertising渠道channel辅助材料collateral materials消费者广告consumer advertising消费者consumer译码decode直接反应广告direct-response advertising戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback全球性广告global advertising商品goods观点ideas形象广告image advertising预定消费者implied consumer工业时期industrial age工业化时期industrializing age国际广告international advertising地方性广告local advertising营销marketing营销传播marketing communications营销公关marketing PR媒介medium讯息message叙述式讯息narrative message全国性广告national advertising噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising人物persona人员销售personal selling后工业时期postindustrial age前工业化时期preindustrial age过程process产品product产品广告product advertising专业广告professional advertising公共关系public relations公共关系活动public relations activities公共关系广告public relations advertising受者receiver区域性广告regional advertising常规价格广告regular price-line advertising零售广告retail advertising销售推广sales promotion服务services信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience目标市场target market贸易广告trade advertising。
经典有创意英语广告语_英文广告词_
经典有创意英语广告语the choice of a new generation. 新一代的选择。
(百事可乐)。
这是一条日常生活中的。
现在就跟着小编一起来看一看经典有创意英语广告语，资料仅供参考。
经典有创意英语广告语(最新)1. poetry in motion, dancing close to me. 动态的诗,向我舞近。
(丰田汽车)2. where there is a way, there is a toyota.有路就有丰田车.(丰田汽车)3. when two‘s company，three‘s the result! 两个人的状态是不稳定的，三个人才是!4. can’t beat the real thing. 挡不住的诱惑。
(可口可乐)5. things go better with coco-cola.(coco-cola)饮可口可乐，万事如意。
(可口可乐)6. tide’s in, dirt’s out. 汰渍到,污垢逃。
(汰渍洗衣粉)7. “hard work never kills anybody." but why take the risk? ” 努力工作不会导致死亡!不过我不会用自己去证明.8. “work fascinates me.” i can look at it for hours! " 工作好有意思耶!尤其是看着别人工作.9. apple thinks different. 苹果电脑,不同凡“想”。
(苹果电脑)10. the taste is great. 味道好极了。
(雀巢咖啡)11. from sharp minds, come sharp products.来自智慧的结晶。
(夏普产品)12. mosquifo bye bye bye.(radar) 蚊子杀、杀、杀。
(雷达牌驱虫剂)13. success is a relative term. it brings so many relatives. 成功是一个相关名词，他会给你带来很多不相关的亲戚(联系).14. never put off the work till tomorrow what you can put off today. 不要等明天交不上差再找借口，今天就要找好.15. connecting people.(nokia) 科技以人为本。
英语广告
英语广告英语广告1、good to the last drop. 滴滴香浓,意犹未尽。
(麦氏咖啡) a kodak moment. 就在柯达一刻。
(柯达胶卷)/share moments. share life. (柯达胶卷)2、Iintelligence everywhere. 智慧演绎，无处不在。
（摩托罗拉手机）3、Connecting People.(Nokia)科技以人为本。
（诺基亚）4、Just do it. 只管去做。
（耐克运动鞋）5、The new digital era．数码新时代。
（索尼影碟机）6、Behind that healthy smile, there ’s a Crest kid.(Crest toothpaste)健康笑容来自佳洁士。
（佳洁士牙膏）7、Engineered to move the human spirit.(Mercedes-Benz)人类精神的动力。
（梅塞德斯-奔驰）8、Intel Inside.(Intel Pentium)给电脑一颗奔腾的“芯”。
（英特尔奔腾）9、Ask for more. 渴望无限。
（百事流行鞋）10、Time is what you make of it.(Swatch) 天长地久。
经典英文广告语斯沃奇手表）11、Communication unlimited.(Motorola)沟通无极限。
（摩托罗拉）12、The choice of a new generation. 新一代的选择。
（百事可乐）13、Time is what you make of it.(Swatch)天长地久。
（斯沃奇手表）14、Take Toshiba, take the world. 拥有东芝，拥有世界。
（东芝电子）15、Fresh-up with Seven-up.(Seven-up)提神醒脑，喝七喜。
（七喜）16、started ahead. 成功之路,从头开始。
有创意的英文广告标语
有创意的英文广告标语下面是店铺的小编为你们整理的内容，希望你们能够喜欢英文广告标语1、多一些润滑，少一些摩擦。
——统一润滑油More lubrication, less friction.2、听世界，打天下。
——海尔手机Listen to the world, fight the world.3、科技创造自由。
——联想Science and technology create freedom.4、没有陌生人的世界。
——佐丹奴The world without strangers.5、除钞票外，承印一切。
——印刷公司广告In addition to banknotes, print everything.6、走向新里程!——字牌鞋Heading for new mileage!7、水往高处流。
——淄博市潜水电泵厂Water flows upward.8、一直被模仿，从未被超越。
——汽车广告Has been imitated, never been surpassed.9、宝宝的成长，离不开——淮莲健儿粉The baby's growth,10、冬天里的一把火。
——美加净滋润唇膏A fire in winter.11、补钙新观念，吸收是关键。
——龙牡壮骨冲剂Absorption of calcium is the key to new concept of calcium supplement.12、百衣百顺。
——电熨斗One hundred clothing baishun.13、纯洁的好似雪花。
——诺沃蒂面粉厂Pure as snowflake.14、燕舞，燕舞，一曲歌来一片情。
——燕舞收录机Yanwu, a love song Yanwu.15、让无力者有力，让悲观者前行。
——南方周末Let the powerless strong, let the pessimist go forward.16、国内首创，驰名中外。
网络广告术语—中英对照表及解释
英文名：CTR (Click-through Rate) 中文名：点击率 定义：=点击次数/印象数
如果这个广告出现了一万次，而广告的点击次数为五百次，那么点击率即为 5%。 目前，亚太区的点击率平均为 1.5% 。点击率可以精确地反映广告效果， 也是网 络广告吸引力的一个标志。
基本术语
英文名：Frequency 中文名：曝光频次
定义：小一些的广告位，常见120*60像素
创意和广告位
英文名：Skyscraper 中文名：摩天大楼
定义：纵向的广告位
创意和广告位
英文名：Creative 中文名：创意
定义：广告的设计等艺术工作的概念。
创意和广告位
英文名：Rich Media 中文名：富媒体 定义：Rich media并不是一种具体的媒体形式，而是指具有动画、声音、视频和/或交互 性的信息传播方法，包含下列常见的形式之一或者几种的组合：流媒体、声音、
例如，一个旗帜广告的单价是$1/CPM，意味着每一千人次看到这个广告就收1美 元，依此类推，若有1万人次测览了该广告就是10美元。如果一个广告主购买了 30个CPM，其所投放在广告商网页上的广告就可以被测览3万人次。
定价方式
英文名：CPC (Cost per Click) 中文名：按点击计费 定义：根据广告被点击的次数收费 关键词广告一般采用这种定价模式
在内容页面加载同时再打开一个新窗口显示创意，并把该广告创意设为活动窗
口，所以创意所在窗口在内容页面上面
/demo/chinabyte/index.htm
创意和广告位
英文名：Pop-under 中文名：隐藏式弹出广告 定义：形式与一般的弹出式广告相同，不同之处在于这种广告看上去是隐藏在网页内容 下面。在内容页面加载同时再打开一个新窗口显示创意，但是内容窗口仍然是活 动窗口，所以创意所在窗口在内容页面下面。
洗发水英文创意广告词
洗发水英文创意广告词（最新版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的实用范文，如广告语大全、导游词大全、合同范本、心得体会、致辞讲话、演讲稿大全、个人报告、工作资料、条据书信、办公文秘、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor.I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!In addition, this shop provides you with various types of practical templates, such as advertising slogans, guide words, contract templates, experience, speeches, speeches, personal reports, work materials, letter letters, office secretaries, etc. Sample essays, etc. If you want to know the format and writing of different sample essays, stay tuned!洗发水英文创意广告词我们熟知许多洗发水的广告，有些广告里面的广告词现在还能朗朗上口，洗发水的广告多不胜数，那么英文版的广告词你知道多少下面是本店铺带来的内容，欢迎阅读!洗发水英文广告词举例1. Clairol: a smell portrait2. Ouni: black hair, Chinese goods.3. Olive: Black hair, I like it.4. Pantene shampoo: have a healthy, of course, glossy.Rejoice: Rejoice, is so confident.6. O'Neill angle soap shampoo extract: the Great Wall will never fall, when the self-domestics.7. La Fang: love life, love Lafang!8. Qing Yi: There Qingyi, more elegant.9. Head & Shoulders: dandruff to go without a trace, hair is more outstanding.10. Rejoice: Rejoice, is so confident!11. "Yiran the United States" soft shampoo: "true charm from the hair"12. Head & Shoulders: "Neophelia, that is, dandruff."13. "Spring leaves" shampoo: "healthy and naturalvitality" (Chinese herbal medicine + natural + live brain)14. Di color shampoo: Di color shampoo, very smooth.15. good Di: Hello, everyone is really good.洗发水英文广告词推荐1. Pantene shampoo: have a healthy, of course, glossy.2. Sassoon shampoo: our glory from your style.3. Meet the fragrance COCOESSENCE: No matter where you are in the world, I can find you by incense.4. Head & Shoulders: You do not have a second chance to make a first impression.5. Rejoice: two-in-one care, so gentle hair flowing6. Runfa shampoo: Ausei hair, edge of a hundred years.7. Pantene shampoo: 3000 worry silk, health, a new beginning.Rejoice: is so confident!9. Tianshun: Tianshun, every day along10. Longliqi: really good benefits11. La Fong: love life, love Lafang12. Lai Tong: really different13. pedicle of the show: pedicle of the show youth good friends!洗发水英文广告词精选1 floating shadow: "plant extracts / green hair care."2. Hai Si: Dandruff to go without a trace, hair is more outstanding.3. Sassoon: My glory comes from your style.Rejoice: "with silk Runfa, shampoo hair care once completed, so that hair flowing soft."5. Head & Shoulders: "to dandruff, so you rely on the more recent."6. Clairol: Do you want to be a fairy tale in the "Cinderella" I help you to achieve!7. Sunsilk: vitality comes from nutrition, vitality from the young, energy from the passion.8. Head & Shoulders: removal of dandruff problems.9. Gone with the Wind: a floating shadow, more self-confidence.ON Avon: hair clever investment.终于写完毕了，希望能够帮助到大家，谢谢！。
经典广告创意案例
经典广告创意案例
1. Volkswagen的“小小达尔文”广告：该广告以一只小虫子成
长为海豚的形象，传达了大众汽车的可持续性和环保理念。
2. Nike的“Just do it”广告：这是一系列激励人们追求自己目标
的广告，以运动员们克服困难取得成功的故事为素材，鼓励人们坚持自己的梦想。
3. Coca-Cola的“开心共饮”广告：该广告通过展示不同国家和
文化中人们在喝可口可乐时的愉悦表情和快乐时刻，强调了可口可乐作为带来幸福和欢乐的品牌形象。
4. Apple的“1984”广告：这是一部经典的苹果公司广告，以乔
布斯所创造的一种反叛、创新的精神来对抗传统的大公司形象。
5. Old Spice的“那个男人”广告：该广告以一个健壮、自信、
幽默的男性形象，将Old Spice男士香水与“真正男子汉”的形
象联系在一起，取得了很大的成功。
广告业常用英文术语
AA(Account Assistant)客户助理Action Plan 行动方案AD(Account Director)客户总监Add Value 附加价值Ads(Advertisement) 广告Advertorial付费软文AE(Account Executive)客户代表、客户主任Agency 代理商AM(Account Manager)客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU (Business Unit)业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI(Corporate Identity)企业形象CIPRA(China International Public Relations Association)中国国际公共关系协会CIS (Corporate Identity Sysetm)企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明CRM (Customer Relationship Management)客户关系管理Customer testimonial客户证言Datasheet宣传页Decoration 现场布置(装饰)Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM (Direct mailing )直邮Domain Name Registration 域名注册Donation捐赠EC(East China)华东Editorial Calendar媒体刊登计划EDM(Email Direct Marketing)电子邮件营销Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或其她材料)FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG(Grand China) 大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt (Government) 政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR(Institute of Public Relations)英国公共关系协会IPRA(International Public Relations Association)国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA( Large Account) 大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm(Marketing Communications)营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB(Medium business) 中客户MC(Master of Ceremonies)主持人MC(Middle China)华中MD(Managing Director) 董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI(Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC(North China)华北NE (Northeast China)东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW(Northwest China)西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP(Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV(One Voice)一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA(Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演ROI return on investment投资回报率Rude question 不友好的问题SAE(Senior Account Executive)高级客户代表、高级客户主任SEM(Search Engine Marketing)搜索引擎营销SAM(Senior Account Manager)高级客户经理SB (Small business)小客户SC(South China)华南Scope Management范畴管理SEO(Search Engine Optimization)搜索引擎优化SMO:Social Media Optimization(社会媒体优化)Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW(Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD (To be Detail)需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式UEO (user experience Optimization)用户体验优化Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP(Vice President)副总裁VSB (Very small business) 特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表,或客户执行。
创意英文广告例子
创意英文广告例子1.Good to the last drop.滴滴香浓，意犹未尽。
麦斯威尔咖啡2.Obey your thirst.服从你的渴望。
雪碧3.The new digital era. 数码新时代。
索尼影碟机4.We lead Others copy. 我们领先，他人仿效。
理光复印机5.Impossible made possible. 使不可能变为可能。
佳能打印机6.Take time to indulge. 尽情享受吧!雀巢冰激凌7.The relentless pursuit of perfection. 不懈追求完美。
凌志轿车8.Poetry in motion, dancing close to me. 动态的诗，向我舞近。
丰田汽车e to where the flavor is Marlboro Country. 光临风韵之境——万宝路世界。
万宝路香烟10.To me, the past is black and white, but the future is always color.对我而言，过去平淡无奇;而未来，却是绚烂缤纷。
轩尼诗酒11.Just do it. 只管去做。
耐克运动鞋12.Ask for more. 渴望无限。
百事流行鞋13.The taste is great. 味道好极了。
雀巢咖啡14.Feel the new space. 感受新境界。
三星电子15.Intelligence everywhere. 智慧演绎，无处不在。
摩托罗拉手机16.The choice of a new generation. 新一代的选择。
百事可乐17.We integrate, you communicate. 我们集大成，您超越自我。
三菱电工18.Take TOSHIBA, take the world. 拥有东芝，拥有世界。
东芝电子19.Let's make things better.让我们做得更好。
经典品牌的英文广告标语
经典品牌的英文广告标语广告标题是一则广告的灵魂，是诱惑读者的主要工具，经过美国一项调查显示，看标题的人平均是看广告全文的人的 5 倍。
可见广告标题的重要性。
经典品牌的广告语尤为重要。
经典品牌的英文广告标语(最新)1. carsberg(嘉士伯)：probably the best beer in the world可能是世界上最好的啤酒——有实力所以有魅力。
2. mcdonald's(麦当劳)：every time a good time 更多欢笑更多欢乐就在麦当劳——麦当劳文化的最佳诠释。
3. MMs melt in your mouth, not in your hand.(MMs) 只溶在口，不溶在手。
(MM巧克力)4. Time always follows me. (Rossini) 时间因我存在。
(罗西尼表)5. Buick—your key to a better life and a better world. ( Buick) 别克—通往美好生活的秘诀。
(别克)6. To be true forever. (Haier) 真诚到永远。
7. NBA, where amazing happens. NBA 奇迹发生的地方。
8. Time is what you make of it. (Swatch) 天长地久。
(斯沃琪)9. The sign of excellence. (Omega) 凝聚典雅。
(欧米茄)10. For the road ahead. (Honda) 康庄大道。
(本田)11. Quality never goes out of style (Levis) 质量与风格共存。
(李维斯)12. Our wheels are always turning. 我们的车轮常转不停。
(五十铃汽车)13. Nobody is perfect. 没有一个人的身材是十全十美的。