大学核心商务英语读写教程 u8-C
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TEXT C
Is the Customer Always Right
Contents
1
Background Information
2
Introduction to the Text
3
Business Terms
4
Words and Expressions
5
Notes to the Text
Introduction to the Text
Business Terms
3. processing fee /手续费
It refers to the money submitted for receiving certain service.
4.
is a global online sales organization, launched in August 2004, headquartered in Riverside, California. offers its customers tens of thousands of plumbing,home improvement, and building products in a range of categories including Kitchen and Bathroom, Water Heaters, Lighting, Pumps, Tools, Access Doors, Valves, Commercial and more. Individuals and businesses can shop quickly and easily at 24 hours a day, 7 days a week.
Business Terms
•
2. restocking fee /退货费
In retail, returning is the process of a customer taking
previously purchased merchandise back to the retailer, and in turn, receiving a cash refund, exchange for another item (identical or different), or a store credit. Many retailers will accept returns provided that the customer has a receipt as a proof of purchase, and that certain other conditions, which depend on the retailer's policies, are met. These may include the merchandise being in a certain condition (possibly being resellable), no more than a certain amount of time having passed since the purchase, or that identification be provided. In some cases, only exchanges or store credit are offered. Some retailers charge a Restocking fee for returned merchandise.
BБайду номын сангаасsiness Terms
1. profit margin /利润率
A ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its costs compared to its competitors. Profit margin is displayed as a percentage; a 20% profit margin, for example, means the company has a net income of $0.20 for each dollar of sales.
文体特征分析
本商务文体为论说文。文章通过题目提出了一个发人深 省的问题，“顾客永远正确吗？”文章利用总分的方法通 过实例说明顾客并非永远正确。商家与顾客之间的关系是 商界存在的基本关系。怎样处理好这两者之间的关系，是 彼此双方尤其是商家应该思考的问题。“顾客是上帝”频 频出现在各大商场的重要位置，可见商家都希望把顾客当 做上帝来看待。本文提出了一个值得思考的问题，那就是 顾客是否永远是正确的，是不是商家对于顾客的任何一种 意见和要求都应该全盘接受呢？作者通过给出具体的事实 来说明答案是否定的。不管商家如何以顾客为重，在与顾 客打交道时也要有自己的判断和思考。如果只是一味地迎 合顾客，或许更容易迷失自己，这是文章要说明的道理。
Looking at the earnings of a company often doesn't tell the entire story. Increased earnings are good, but an increase does not mean that the profit margin of a company is improving. For instance, if a company has costs that have increased at a greater rate than sales, it leads to a lower profit margin. This is an indication that costs need to be under better control.
Is the Customer Always Right
Contents
1
Background Information
2
Introduction to the Text
3
Business Terms
4
Words and Expressions
5
Notes to the Text
Introduction to the Text
Business Terms
3. processing fee /手续费
It refers to the money submitted for receiving certain service.
4.
is a global online sales organization, launched in August 2004, headquartered in Riverside, California. offers its customers tens of thousands of plumbing,home improvement, and building products in a range of categories including Kitchen and Bathroom, Water Heaters, Lighting, Pumps, Tools, Access Doors, Valves, Commercial and more. Individuals and businesses can shop quickly and easily at 24 hours a day, 7 days a week.
Business Terms
•
2. restocking fee /退货费
In retail, returning is the process of a customer taking
previously purchased merchandise back to the retailer, and in turn, receiving a cash refund, exchange for another item (identical or different), or a store credit. Many retailers will accept returns provided that the customer has a receipt as a proof of purchase, and that certain other conditions, which depend on the retailer's policies, are met. These may include the merchandise being in a certain condition (possibly being resellable), no more than a certain amount of time having passed since the purchase, or that identification be provided. In some cases, only exchanges or store credit are offered. Some retailers charge a Restocking fee for returned merchandise.
BБайду номын сангаасsiness Terms
1. profit margin /利润率
A ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its costs compared to its competitors. Profit margin is displayed as a percentage; a 20% profit margin, for example, means the company has a net income of $0.20 for each dollar of sales.
文体特征分析
本商务文体为论说文。文章通过题目提出了一个发人深 省的问题，“顾客永远正确吗？”文章利用总分的方法通 过实例说明顾客并非永远正确。商家与顾客之间的关系是 商界存在的基本关系。怎样处理好这两者之间的关系，是 彼此双方尤其是商家应该思考的问题。“顾客是上帝”频 频出现在各大商场的重要位置，可见商家都希望把顾客当 做上帝来看待。本文提出了一个值得思考的问题，那就是 顾客是否永远是正确的，是不是商家对于顾客的任何一种 意见和要求都应该全盘接受呢？作者通过给出具体的事实 来说明答案是否定的。不管商家如何以顾客为重，在与顾 客打交道时也要有自己的判断和思考。如果只是一味地迎 合顾客，或许更容易迷失自己，这是文章要说明的道理。
Looking at the earnings of a company often doesn't tell the entire story. Increased earnings are good, but an increase does not mean that the profit margin of a company is improving. For instance, if a company has costs that have increased at a greater rate than sales, it leads to a lower profit margin. This is an indication that costs need to be under better control.