商务英语入门第三章_外教社修订版
商务英语入门第三章_外教社修订版
3
Chapter
Corporate Ethics and Corporate Culture
Corporate Ethics
Ethical dilemmas in business are categorized as: — human resources issues; — employee safety issues; — conflicts of interest; — customer confidence; — use of corporate resources.
Reasons that companies take social responsibilities: — Firstly, they are part of the society’s problems; — Secondly, they have a moral duty to help; — Thirdly, companies expect that they will continues operating in society in the future; — Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; — Finally, social responsibility improves the image of a company and endears it to society even more.
企业文化对企业氛围以及企业管理行为的影响
3
Chapter
Corporate Ethics and Corporate Culture
外教社商务英语入门期末概念,词汇等总结
外教社商务英语入门期末概念,词汇等总结一．Forms of Business Ownership1.重要的短语和词汇joint ventures 合资企业corporations 公司limited liability companies 有限责任公司mergers and acquisitions 企业兼并与收购franchises 特许经营raise capital 筹资fringe benefits附加福利drawback 阻碍make binding decisions 做出有约束力的，附有义务的决定agreement 协议creditor 债权人pool their money and credit 筹资和贷款dividend 股息incorporate a business 组建公司capital base 资本基础retain profits 保留盈余interdisciplinary 跨学科的claim bankruptcy 宣布破产a salaried laborer or employee 上班族high-achievement employee generate profit 创造利润wind up/close business 关闭生意be liable for 对...负有法律责任state-owned enterprise 国有企业broad of directors 董事会barre 除...之外issuance 发行minute book 记录簿bylaws and minutes 规章制度和会议记录annual report 年度报告sales volume 销售量total assets 总资产financial condition 财政状况satisfy claims 还清索赔金额pay off business debts 偿清债务terminology 术语paperwork 文书工作default 违约real state 房地产create a concentrated market 形成一个集中市场availability 可利用性innovation 创新sec-kill scandal秒杀门start from scratch 白手起家 a franchise agreement 特许经营合同franchise 特许者franchisee 被特许者trademark 注册商标deliver a product or service 送货/提供服务coupon 优惠券production line 生产线2.定义：An organization that is owned.and usually managed,by one person is called sole proprietorships(个人企业) Advantage:Be your own boss/Keep profit from your business/Enjoy freedom towind up your business Disadvantage: Difficult to raise capital /Unlimited liability/Long hours working for the owner/Limited life span /Lose fringe benefitsPartnership（合伙企业）: A legal relationship between persons carrying on a profit-motivated business. (maybe a partnership between two partners or among thirty )Advantages Bring different skills and resource the business /Easier to pay the rent ,utilities ,and other bills incurred by a business (A limited partnership is specially to designed to raise money )Disadvantages Personally responsible for liability of the partnership/There exists division of profits/Disagreement among partners/Difficult to terminate Key elements of general partnership (1)common ownership(2)shared profits and losses (3)the right to participate in managing the operation of the businessGeneral partnership（普通合伙）：a business with at least one general partner who has unlimited liability（无限责任）for the debts of the business (general partners arrange and run the business) Limited partnership(有限合伙): An arrangement where a person can contribute to a business without being involved in the affairs of the partnership (limited partners are investors only) Joint Ventures: (合资企业)the pooling of resources and expertise by two or more business ,typically from different areas or countries to achieve a particular goal .the risks and rewards of the enterprise are also shared (eg:Hewlett-Packard and Samsung).Advantage Access to new markets and distribution networks*分销渠道)/I ncreased capacity（生产力）/The sharing of risks with a partner/Access to specialized staff and technology.Disadvantages 1.If the objective of the venture is completely clear ,or not communicated to all the staff ,problemsare likely to arise .2.There is an imbalance in the level of the expertise ,investment or assets brought into the venture by the different the partners3.Different culture and management style results in poor integration and co-operation between the partners.4.The partner businesses (总公司)do not provide sufficient leadership and support in the early stage The corporation （公司）:a legal entity（法人实体）,allowed by legislation ,which permits a group of people ,as shareholders（股东）(for-profit companies 盈利性企业) or members (non-profitcompanies), to create an organization, which can then focus on pursuing set objective ,and empowered （授权与）with legal rights which are usually only reserved for individual ,such as to sue or be sued ,own property ,hire employees or loan and borrow money Advantages（P12.13）Limited liability /Skilled management team /Transfer of ownership /Greater capital base/Stability Disadvantages(P13,14)Multiple taxation(双重课税) /Difficulty and expense of starting /Government involvement /Lack of secrecy /Lack of personal interest /Credit limitations(信用额度)（P13,14）Limited liability companies (LLC):（有限责任公司）A type of business ownership combining several features of corporation and partnership structure .It is not a corporation or a partnership .The numbers of the members are unlimited and may be individual Advantages Limited liability /Flexible profit distribution(灵活的利益分配)/No minutes/Flow through taxation （转移课税）Disadvantages Limited life /Going public (上市)/Added complexity（变得复杂）Merger(兼并) :t he result of the combination of two companies (or corporations) to form a new company .Acquisition （收购）:one company buying the property and obligations ofanother company A horizontal merger（横向收购）joins firms in the same industry and allows them to diversify（横线多样化）or expend their products (e.g. The merger of a bicycle company and a tricycle company , TCL and TMS )A Vertical merger（纵向兼并）i s the joining of two firms involved in different stages of the related business — a manufacture（生产商）merging with a supplier（供应商）of component（零部件）products ,or a manufacturer merging with distributor（分销商）of its products.A potential competition merger(conglomerate)(混合兼并)unites firms in completely unrelated industrials.A franchises (特许经营)is the right to use a business name and sell products or services, usually in a specific geographica l territory. (McDonald’s and KFC). Advantages It is a way to reduce risk and receive support from a large network./The preliminary work has been done with an infrastructure (基础设施)well established, a product line （产品线）in place, and the marketing strategy (营销策略)developed. /The customer base (顾客群)may be set, sometimes with good name recognition.（品牌认同）/The franchiser usually provides management assistance and training and may offer financial support. Disadvantages A franchise offers less freedom than an independent business.Initial franchise fees(加盟费) may be expensive. (Start-up costs for a KFC’s restaurant is about $5 million to $6 million in China.)/The franchise often demands a large share of the profits referred to as royalty payments（专利权税）./The reputation of one franchisee could be adversely affected by the failings of others.Types of corporationsPrivate Attempts to earn a satisfactory profitPublic Owned and run by the governmentClosed Stock held by only a few owner and not sold on the stock marketOpen Stock held by numerous people and actively sold on the marketMunicipal Cities and townships that carry out businessDomestic incorporated in one province or country and doing business within that regionForeign Incorporated in one province or country and doing business in another province country Alien Incorporated in one nation and operating in another nationNon- Service organization incorporated forProfit limited- liability status二．Management1.定义：（1.）Management is defined as the application of planning,organizing,directing,and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives. The theme of management is that a central person must-by using such skills as decisionmaking,communication and objective setting-coordinate the work activities of others to achieve organizational objectives(组织目标).（书上39页图）（ 2.）Planning means defining goals for future organizational performance(企业运作) and deciding on the tasks and use of resources needed to attain them.Strategic （long-range）planning(战略规划)determines the major goals of the organization as well as the policies,procedures,and strategies for obtaining and using resources to achieve those goals. Tactical(short-range)planning(短期规划) is the process of developing detailed,short-term strategies about what is to be done,who is to do it,and how it is tod be done.Operational planning(运营规划) is the process of setting work standards and schedules necessary to implement the tactical objectives.Contingency planning(应急计划)is the process of preparing alternative courses of action that may be used if the primary plans don't achieve the organization's objectives.(3).Organizing involves the assignment of tasks,the grouping of tasks into departments,and the allocation of resources to departments.Autocratic leadership(专制型领导)，the close style of supervision,means providing subordinates with detailed job instructions.Democratic leadership(民主型领导)，or general supervision(also referred to as participatory).In this style,the manager consults with subordinates about his job activities,problems,and corrective actions. (3)Controlling involves verifying(核实) that actual performance matches the plan.The core idea of control is to modify behavior and performance when deviations(背离) from plans are discovered.The process of control has five basic steps:1.set clear standards for time,quality,quantity,and so on.2.Monitor and record actual performance(results),/doc/6e16305664.html,pare results against plans and standards./doc/6e16305664.html,municate results and deviations to the employees involved.5.Take corrective actions(采取矫正行动) when needed.（4）Organizational structure(组织结构) is the formal decision-making framework by which job tasks are divided,grouped,coordinated,（书上47页图）Departmentalization by function organizes by the functions to be performed, Departmentalization by product assembles all functions needed to make and market a particular product and placed under one executive.Departmentalization by geographical regions groups jobs on the basis of territory or geography. Departmentalization by process groups jobs on the basis of product or customer flow. Departmentalization by customer groups jobs on the basis of a common set of needs or problems of specific customers.（5.）As enterprises grow from an owner to a group to a corporation,a number of managerial levels of management---top level,middle level and first level--are usually portrayed as a managerialhierarchy(管理层) （书53 图表）TOP Level Manger（高层管理者）title--president(总裁)，chairperson(主管),executive director，chief executive officer(CEO)，and executive vice-president(执行副总裁) Middle Level Manger(中层管理者) responsibility--receive the broad overall strategies,missions,and objectives from top-level managers and translate them into specific action programs.The emphasis is on implementing the broad organizational plans.First Level Manger(基层管理者)responsibility--is directly responsible for the precise detail ordered to coordinate the work of non-mangers.His function emphasize directing and controlling the work of employees in order to achieve the team goals,must work directly with employees and motivate them to perform satisfactorily.(6)Managerial Roles(经理人角色)（书56 图）A role is a set of expectations for a manger's behavior.These ten roles are divided into three groups:interpersonal(manging throughpeople),informational(manging by information),and decisional(manging actions).Interpersonal Roles(人际关系角色)In the figurehead(名誉领袖) role,the manger handles ceremonial and symbolic activities foe the department or organization.The manager represents the organization in his or her formal managerial capacity as the head of the unit.In the liaison(联络人) role,the manger interacts with peers and people inside and outside the organization.The top-level manger uses the liaison role to gain favors and information,while the supervisor uses the liaison role to maintain the routine flow of work.The leader(领导人)role encompasses(围绕) relationships with subordinates,including motivation,communication,and influence.Informational role(信息角色) describe the activities used to maintain and develop an information network(信息网)In the monitor（监听者）role,the manger receives and collects information from many sources.The manger acquires information from others and scans written materials to stay well informed.In the role of disseminator（传播者）,the manger transmits special information into the organization.The top-level manger receives and transmits more information from people outside the organization than the supervisor.In the role of spokesperson（发言人）,the manger disseminates the organization's information into its environment..Decisional Roles(决策角色)In the entrepreneur(企业家角色) role,the manager initiates change.In the disturbance handler(障碍排除者) role，the manager resolves conflicts amongsubordinates or between the manager"departments. The resource allocator(资源分配者) role pertains to decisions about how to allocate people,time,equipment,budget,and other resources to attain desired outcomes.In the negotiator(谈判者) role,the manager negotiates on behalf of the organization.Management Skills(管理技能) Conceptual skill(概念技能) is the cognitive ability to see the organization as a whole and the relationship among its parts.(the ability to think strategically(战略性))Human skill(人际技能)is the manager"s ability to work with and through other people and to work effectively as a group member.Technical skill(技术技能)is the understanding of and proficiency in the performance of specific tasks.(61页图2.11)2.重要的短语和词汇managerial actons 管理行为state of economy 经济状况meet people’needs 满足需求meet the strategic objectives 实际战略目标set annual budgets 制定年度预算structural reorganizations 结构重组division 部门downsize 精简，裁减 a diversity of workforce/labor force 劳动力多样化distribution center 配送中心，快递公司delegate one's responsibility 分配（委任）职责accident reports 事故报告departmentalization 部门化department stores 百货商场home accessories 家居装饰pharmaceutical company 制药公司domestic sales 国内销售be discharged 出院out-patient 出院preliminary diagnostic tests 初步诊断non-for-profit organizations 非营利性组织project director(项目总监) sales coordinator(区域销售) line manger(生产线管理人员) section chief/head(工长) division manager(部门经理）budget allocations(财政预算) priority（得到优先处理）budget resources（预算来源）pant floor(工房) improve managerial potential(提高/增强某人的管理技能) top-priority task(首要任务) 四．Marketing1.重要的短语和词汇sales promotion促销set price定价advertise campaign 广告production-oriented 生产导向put it in perspective 显示在脑海中catalogue 产品目录a high level of unfulfilled demand 高水平的完满的需求 a sales team 销售团队sustainable development 可持续发展hard selling 强行推销discretionary income(可支配收入) develop the product 开发产品sales-oriented 销售为导向profit-oriented 盈利为导向（书129 销售与营销的不同）package design 包装设计trademark 商标warranty 质保service policy 服务方针target customers 目标顾客sales personnel 销售人员pay one for two 买一送一entice 诱使quantity or crash discounts数量或者现金折扣sell off 清仓introductory stage 引入期maturity stage 成熟期decline stage 衰退期market share 市场份额economic climates 经济环境market segments 市场细分retailer 零售商wholesaler 批发商ultimate consumer 终端消费者mail order 邮购e-commerce 电子商务product range 产品系列shopping carts 购物车retail outler 零售点retail premises 铺/店面direct supply/sale 直效行销direct to retailer 零售商销售（P135）sales call 销售拜访promotion goals(促销目标) develop an advertising campaign 策划广告活动target audience 目标观众build awareness 树立品牌意识effectiveness of the advertisements 广告的有效性an advertising agency 广告代理coupons(赠券) rebate(价格折扣) premium(赠品) bonus pack 加量不加价money-off promotion 折扣促销public relations 公共关系news release 新闻发布feature article 专题文章captioned photograph 带有图片说明的图片an editorial 编者 a news conference 记者招待会sponsorship 赞助The product life cycle 产品生命周期（P140）revenue 收益product development 产品研发incubation 孵化between A and B 在A和B的相互作用下launch/release a brand-new product 发布新产品negative profit 负收益the product class 产品类product awareness 产品意识aprofit margin 边际利润recoup development costs quickly 迅速回收研发成本build brand awareness 树立品牌意识selective distribution 选择性分销intensive distribution 广泛型/密集型分销survival of product 产品的生命trade discount 贸易折扣build product preference 树立品牌偏好peak 达到（高峰期）advertising expenditure 广告支出extend the product life cycle 延长产品生命differentiate the product from 使产品不同于a price war 价格战shelf space 货架量build brand loyalty 树立品牌忠诚度competitive edge 竞争优势discontinue the product 停产产品a successor product 替代产品product line 产品线rejuvenate 更新liquidate inventory 清算库存a niche market 利基市场/瞄准机会的市场phase out 逐步淘汰reinforce the brand image 加强品牌形象Need recognition 需求认知search 收集信息Evaluation of alternatives 分析选择Purchase decision 决定购买After-purchase evaluation 售后评价（P146）cognitive dissonance 认知失调reference groups 咨询群体sub-culture 亚文化perception 认知a day-care center 日托中心portable 可携带的proactive 主动的address a specific topic or problem 提出问题exploratory research 探测性调研focus group interviews 专题组座谈experimental research 实验性调研descriptive research 描述性调研secondary data 第二手资料primary data 第一手资料mass marketing 大量营销target marketing 目标营销heterogeneous 异类的identifiable 可衡量substantial 殷实unique needs 反应差异(市场细分的要求P154) segmentation bases 细分依据（P155) geographic segmentation bases(地理因素）demographic segmentation bases （人口因素）population density 人口密度hinterland 穷乡僻壤psychographic segmentation bases 消费心理因素health conscious 健康意识fitness-oriented 以健康为主的behaviouralistic segmentation bases 消费行为因素2.定义:Marking is the process of planning and executing the conception,pricing,promotion,and distribution of goods,services and ideas to create exchanges that satisfy individual and organizational objectives.The marketing concept(市场营销观念)is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.The production concept（生产观念）was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for those products.The selling concept（推销观念）paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction.The Marketing Concept(市场营销观念)Focusing on customer needs before developing the product Aligning all functions of the company to focus on hose needs Realizing a profit by successfully satisfying customer needs over the long-term 4P Product is a bundle of tangible(有形的) and intangible attributes（属性）including packaging, color, brand, services and the r eputation (信念理念)of sellers.Consumer products are produced for and purchased by households for their use.Industrial products are sold primarily for use in producing their products.Price refers to the value or worth of a product that attracts the buyer to exchange money or something of value for the product.1.recoup(补偿) any overheads（企业经常性费用）/doc/6e16305664.html,pete with rivalcompanies 3.charge a price your customers are willing to buy.（四种定价法见书132-134）Place/Distribution simply refers to how you will sell your products to your customers.Promotion(促销)Personal selling （人员销售）is personal communication of information to persuade a prospective customer（潜在客户）to buy sth that satisfies an individual;s needs.(几种不同的促销方式见课本136-139）Advertising is non-personal communication of information paid for by an identified sponsor such as an individual or an organization.Publicity（宣传）is a non-personal form of communication sales promotion(销售促销) is a paid form of non-personal communication that provides direct incentives to customers,salespeople,and marking intermediaries（营销机构）for purchasing a product.Consumer Buying Behavior(消费者购买行为) The actions and decisions of individuals who purchase products for their personal use constitute consumer buying behavior.Industrial Buying Behaviour（企业购买行为）The purchase decision making of organizations such as manufacturers, service providers, government agencies, institutions, and non-profit groups is referred to as industrial buying behavior.（P149 three ways）Marketing research(市场营销调研) is the process of systematically gathering, analyzing and interpreting data pertaining to（关于）the company’s market, customers and competitors, with the goal of improving marketing decisions.（P151five processes）Market Segmentation（市场细分）the division of a marketinto different homogeneous(同类的）groups of consumers is called market segmentation.五．Human Resources Management（人力资源管理）1.重要的短语和词汇cover letter 自荐信socialization 定位Labor market 劳动力市场promotion 升职/提拔transfer 调动demotion 降级separation 解雇compensation 酬劳projected 突出的demographics 人口统计数字fill the job/position 填补空缺a written statement 书面陈述qualified employees 合格力人才substantial surplus or shortage 人力过剩或不足rate of turnover 人员更替速率scouting 人才物色staff the organization 招聘职员hinges on 取决于set up stands 设立摊位entry-level 入门水平，适合无经验者或者初入市场者的campus recruitment 校园招聘job openings 职位空缺vacant position 空位employment checks 招聘调查credit checks 信用调查honor 兑换financial obligation 及时还债cross-check 反复核对，交叉核对a line manager 生产线管理人员take a physical examination 体检claim for compensation 索赔/理赔the terms of the offer 开个条件employment policies 招聘政策promotion-from-within 内部提拔boost the morale of the employees 鼓舞士气career development 职业规划proper orientation 正确定位work hour 工作时间pay schedule 工资体制indoctrinate 灌输，传授subunit 二级单位 a training program 培训项目organizational analysis 组织分析analysis of job requirement 工作分析performance record 业绩记录on-the-job method 在职培养off-the-job method 脱产培训lathe 车床vestibule training 岗前培训management development program 管理发展课程seminar 座谈会/商讨会case study 案例分析simulation 模拟分析field ship 实地考察mountain hiking 登山computer-assisted instruction CAI计算机辅助讲授emotional resiliency 情感弹性incumbent 职责所在的would-be managers 要提拔管理者resilient 现任/在职的管理人员fringe benefit 额外福利time wage 实薪piece rate wage 产品数量bonus 奖金stock options 股票购买特权quota 配额base salary 底薪stipulate 规定overhead cost 管理费用preset 预设的pension 退休金paid vacation 带薪假期vision care 视力保健tailor-made 合适的，特制的cafeteria benefit 自助式福利计划voluntary separation 自动离职absenteeism 旷工，缺勤societal 社会的organizational climate and culture 组织氛围和文化versatile 多面手的stakeholder 赌金保管者job enrichment 丰富工作内容job enlargement 扩大工作面rotate 轮换2.定义The Human Resources Management (HRM)（人力资源管理）process is an ongoing procedure that tries to keep the organization supplied with the right people in the right positions.（1）Human resource planning(人力资源规划) is designed to ensure that personnel needs will be constantly and appropriately met.（P177 四个方面）Future needs/Future balance/Recruiting or laying off employees/Development of employees（2）Recruitment(招聘) is concerned with developing a pool of job candidates（工作应聘者）in line with the human resource plan. Job Analysis (P179,180)Job Description lists the objectives, responsibilities, main tasks of the job, the conditions under which the job is to be done, and its relationship to other jobs.Hiring Specification(招聘细则) defines the specific skills, education, experience, and qualifications that an individual must have in order to perform effectively in the position.The Four C’s Model for Evaluating Human Resources(评价人力资源的四个C模式) competence 能力commitment 责任心congruence 一致，和谐cost effectiveness 成本效力（3）Selection(选拔) involves using application forms（申请表）,resumes,interviews,employment and skill tests（技能测试）,and reference checks(征信调查)to evaluate and screen job candidates for the managers who will ultimately select and hire a candidate.（4）Socialization or orientation(定位) is designed to help the selected individuals fit smoothly into the organization.（5）Training and development(培训与发展/培养) are both aimed at increasing employees' abilities to contribute to organizational effectiveness.（组织效能）（6）Performance appraisal(绩效考核/评价)，which involves both informal performance appraisal and formal systematic /doc/6e16305664.html,parers and an individual' job performance with standards or objectives developed for the individual' position.六．Corporate Culture企业文化1.重要的短语和词汇Social etiquette and demeanor 社交礼节和飞度designation 称号attorney 律师litigation 起诉adversary 对手visionary 有远见的emerging 新兴的Identification of Corporate Culture 企业文化的确认（P212.213）theme parks 主题公园collegial 学院派toxic 有害的subculture 次培养occupational,professional or financial divisions(职业，专业，经济状况) avid extreme adventurer 热心的极限冒险者niche 定位，合适的环境defect-free products 没有瑕疵产品price leadership 价格领先mechanism 途径，手段wield 有效地行使underscore 强调abiding 持久不变的payroll 付给工人的薪金总额blackjack 21点，一种纸牌游戏acronym 首字母缩略词commemorate 纪念，庆祝inauguration 就职演说enunciation 宣告，阐明humblebee 大黄蜂，雄蜂aerodynamic 空气动力学的2.定义Corporate culture is described as the the personality of an organization,or simply as "how things are done aroundhere"Guide how employees think, act and feel.Include core values(核心价值观) and beliefs, corporate ethics, and rules of behavior（道德规范和行为规范）Functions of Corporate Culture 1.Provide a sense of identity for members.(导向)2.Generate commitment t o the organization’s mission.（凝聚）3.Clarify and reinforce standards of behavior.（约束）（P209）(1)Culture as the Organization’s Pers onality作为企业个性的文化1.Risk Taking Personalities.(喜欢冒险的个性)Certain organizations encourage employees to take risks.2..Attention to Detail Personalities（注重细节的个性）.This type of organizations focuses attention on the details of the organization where they have made quality their driving themes.3.Outcome Oriented Personalities(注重结果的个性)This type of organizations succeeds by focusing on results in certain aspects of their business.4.People Orientation Personalities(以人为本的个性) Adobe-systems, the third largest manufacturer of personal computer software, treats its employees as “family”.5.Team Orientation Personalities（注重团体的个性）.Increasing number of organizations (and especially service providers) are shaping their cultures around the team concept.6.Aggressive Personalities(积极进取的个性).Some organizations value aggressiveness as a major part of the way that business is done.7.Non-stable Personalities(不求稳的个性). Companies which emphasize growth could be easily identified as having non-stable personalities.(2)Different Corporate Culture characteristic （P217）1.Sensitivity to the needs of customers and employees2.Interest in having employees generate new ideas3.Value placed on taking risks4.Openness of available communication options5.Friendliness and congeniality(亲和力) of employees towards one another6.Value placed on people in the organization(3)Creation of Corporate Culture/doc/6e16305664.html,pany Founders(企业的创建者).The founders often possess dynamic personalities, strong values, and a clear vision of how the organization should operate.2.Experience with the General Business and Industry Environment(企业外部环境的体验)Organizational culture often develops out of an organization’s experience with the general business and industry external environment.3.Contact with Others（企业内部群体和个体间的联系）This refers to the shaping of the organization based on how it develops out of contact between groups and individuals within an organization.(4)Tools for Transmitting Culture企业文化的传播途径（218-220）Symbols 象征stories 故事jargon 行话ceremonies 仪式defining culture in writing 书面原则(5)Influence of Corporate Culture on Climate and Management Practice(企业文化对企业氛围以及企业管理行为的影响)（P222,223）Subtle differences between organizational culture and organizational climate (P222) Organizational culture refers more specifically to the values,beliefs,and customs or norms of an/doc/6e16305664.html,anizational philosophy Organizational climate more general,more nebulous(模糊的) it refers to the general atmosphere of an organization.句子成分的英语表达主:subject谓:predicate 宾:object 表:predicative定:attribute 状:adverbial 补:complements主补:subjective complements 宾补:Objective complements直宾:Direct object 间宾:Indirect object 插入语:parenthesis 强调:emphasize 排比:parallelism 比喻:parable 象征:symbolize现在完成时:present perfect 将来完成时: future perfect过去完成时:Past Perfect 现在分词: present participle过去分词: past participle 不定式:infinitive介词短语: prepositional phrase 被动语态passive 介宾短语Prepositional objective phrase。
商务英语实训课程 unit 3 Brands building-企业公关与中国产品品牌形象PPT课件
红塔山 Hong Ta Shan
公司介绍
-- 红塔集团创业于1956年 ，要品牌红塔山 连续七年蝉联中国最有价值品牌第一名
企业公关
-- 以“山高人为峰”为企业理念 -- 长期致力于公益事业 -- “红塔皇马中国行” 活动
恒源祥 Heng Yuan Xiang
公司介绍
-- 恒源祥是创始于1927年，被业界誉为中 国运用商标品牌资产经营得最好的企业
在该次评估中，品牌增值最快的10个 “中国驰名商标”分别是金六福、白沙、 三精王朝、雅倩雅士利、鲁花、蒙牛、 奥克斯、小肥羊，这10个商标同时当选 为“中国10大最具成长力驰名商标”
中国行业标志性品牌
The Leading Brand of Industry
中国品牌研究院2006年7月12日公 布了145个中国行业标志性品牌的 名单。
建国初期，我国的中华老字号企业大约有 16000家，涉及零售、餐饮、医药、食品加 工、烟酒加工、照相、书店、丝绸、工艺美 术和文物古玩等行业。但到1990年，原商业 部评定的中华老字号只有1600家，只占建国 初期的10%。
2005年6月中华老字号委员会在北京成立。
中华老字号（3）
China Time-honored Brands (3)
品牌战略是全社会的系统工程，社会各界的参 与是其顺利开展的必要条件；
学术界对品牌的理论研究为品牌战略的实施提 供了科学可靠的理论指导；
媒体的宣传与推广为品牌战略的实施营造了必 要的舆论环境；
顾客的购买与消费为品牌战略的实施构建了客 观的效果评价平台；
企业的积极参与则构成了品牌战略实施的生力 军和先锋队；
145个行业标志性品牌，有98个是 消费品类品牌，39个非消费品类产 品品牌，8个服务行业品牌。
新编剑桥商务英语第三版
新编剑桥商务英语(高级)第三版3.1(总8页)--本页仅作为文档封面，使用时请直接删除即可----内页可以根据需求调整合适字体及大小--MODULE 3 BUSINESS TOPICCommunication at workVOCABULARY Mean of communication1What does this quotation mean to you‘Think like a wise man but communication in the language of thepeople.’. Yeats, poet (1865-1939)2Delete the verb that does NOT go with each type of business communication.0 an emailsend /draft /post1 a phone calldo/make /receive2 a press release put up/issue/put out3 an advertising campaign launch/run/make4 a presentation give/make/ tell5 a meeting or seminar hold /attend/carry out6 a reportproduce/run/publish7 a notice putout/put up/ display8 a memo to all concerned publish/sendout/circulate9 information on the Internet post/make/put3 For which of the following would you feel most confident usingyour EnglishAnd least confident Discuss with your partner.a presentation a meeting a phone call a report anemail4 Discuss these quotations with your partner.Have you had good experiences of dealing with companies through call centres?Do you shop on the Internet WHY /WHYNOTWith which products or services is face-to-face contact helpful With which is it unnecessary5 Read the five extracts from the magazine Management Now onpage27 and then match each of the eight statements (1-8) with one of the extracts. You will need to use some of the texts more than one.0 You can gather a lot of customer data with modern computer systems. A1 One future trend will be more direct contact between companies and their2Business hasn’t really changed, only the media of3Companies need to think about which channel is most appropriate to th eir customers ’4Customers are frequently frustrated by not being put though quickly to the person they need to speak5There is less human interaction nowadays, but this isn’t necessarily bad for theMANAGEMENT NOW. APRIL ISSUEBetter communication?‘THE MORE ELABORATE OUR MEANS of communication, the less we communication.ˊThese were the words of Joseph Priestly over 200 years ago .But if that was true then ,what would he make of communications technology today?Natalie Fitzgerald asked five people working in the field what they thought.A Bill Osmond, data analystI think he’s got a good point. Powerful IT systems give companies enormous amounts of information on customer behavior, but it’s what they can do this data that matters. A good example in recent years was Centrica, the British utility company. It acquired a big portfolio of different companies and then spent huge amounts of moneyon an IT system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. But they never managed to do it, because their IT people were unable to merge all the customer databases or to make them talk to each otherB SARAH BRIDGESTONE, former call centre managerAbsolutely. Call centres can more often act as a barrier than a help. Talk the example of a well-known mobile phone operator. When a customer calls, he’s given a list of options to choose from: dial I for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. From each of these he’s taken through another list of options. If he still can’t find what he is looking for, he’s invited to ‘stay on the line until an operator becomes available’. This can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. It really seems counter-productive.C DOUG COOK, bank managerThere is no doubt that modern communication channels have depersonalized a lot of customer contact. Banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver Most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. This has saved companies and the customer money. But cost-cutting is by no means the only driver- it’s a trend also driver by customer demand for a quick and flexible service.D FARHANA PATEL, online retailerIt’s just about convenience. Whether I text you a message or tell you the same message face-to-face, it’s still a message. The growth of Internet shopping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. Sellers like the convenience too of course. eBay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. In face it’s not very different from a traditional market place. There is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.E BRIAN MACWHINNEY, management consultantBusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. But applying the same solution to all types of business is never a good idea. There are cultural factors to consider. Using a call centre in India to handle enquiries about train times on railways in Europe is a bad idea because it isn’t suited to customers’ expectations. On the other hand, a European customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in India or Ireland or Al aska, because it doesn’t require any cultural knowledge. Good communication is about finding the right channel. In time, I expect we’ll see a return to more face-to-face contact with customers and more local services.SPEAKING 1 Which of the following do you find useful When do you use it Whymobile phone email SMS MSN Blackberry2 Decide the best ways to communication the following messages.VOCABULARY 3 Complete each definition with the correct word (the first letter has been written for you).0 To answer somebody, you give a reply.1 To ask for something, you make a r_____.2 To help someone remember, you give them a r_____.3 To suggest or recommend something, you make a p_____.4 To say something publicly, you make an a______.5 To say sorry you make an a______.6 To insist that someone does something, you make a d_____. GRAMMARGrammar TipOften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.This can also be the case with opposite notions, eg agree and refuse +to do.I discouraged him from applying for the job.I dissuaded him from applying for the job.Verb patternsIn the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. Some are incorrect. Correct them.Dear Jimfor givingfor givingFirst of all, I would like to thank you (0) about giving up your time to help ’s very kind of you to agree(1) working with us on this project-I know you are very busy.When we last met, we discussed (2) about creating a special team to deal with complaints from customers. I have since had a meeting with Sarah, the head of the Customer Services team, and I have persuaded her (3) to join us. She suggested (4) to meet next week to put a plan in place. In the meantime, she is going to encourage her team (5) for giving their ideas.I must just tell (6) to you something which happened last week that shows how much we need a better system for dealing with complaints.Last week, a customer rang to complain (7) about having to wait one month for delivery of a DVD player. He accused us (8) to keep his money so that we could earn interest on it before delivering the product. The sales person who answered the call offered (9) giving him a discount, without even checking the history of the order. When I checked, I discovered an email from us in forming the customer when he thought the product (10) that there will be a one-month delay in delivery. The salesman was very defensive and said that he couldn’t be criticized (11) of trying to keep the customer happy!So you see, we’ve got a lot of work to do. Looking forward to hearing from you.Best wishesKarenPS Remind me (12) to pay for lunch next time!5 Put the words below into their correct place in the table.urge threaten propose undertake praise blame recommend deny convince6 Complete these sentences.0 They threaten to take us to court if we didn’t pay them immediately.1 It’s a very sensitive issue. I suggest __________ an anonymous email.2 Once, in a restaurant, I complained ___________ and the manager told us to leave.3 What a waste of time! We spent three hours discussing___________.4 The company offered__________, but amazingly she refused.5 I’ve promised ___________ by tomorrow morning.6 I can’t believe you had to remind him ____________. That’s his job.7 The regulator accused the company ______________ in its advertisements.GRAMMER 1 Talk about one of the situations 1-4, answering the following questions. Remember to use the correct verb patterns.●When did it take place?●What happened?●Who was there?●What was sai d1 an unusual presentation or talk that you attended2 a memorable job interview you had3 a meeting where two people disagreed strongly4 an interesting business proposition that was made to youWhen I was in my final year of university, a friend asked me if I wanted to join him in a new business venture. Before I could agree to do it, I had to be sure that it was…LISTENIING Dealing with problems2 Look at this customer charter published on the website of Penco Telecommunications. How is it intended to make you feel about the company?Do you believe their promises?Penco Telecommunications… service is our passionCustomer charterOur promise. We will:respect your privacy and keep your detail confidential.offer you the best rates for national and local calls: if you find better, we’ll refund the difference.answer your calls to our customer service centre within three rings. be punctual for service visit appointments(never more than one hour late).give you impartial advice on the best telephone and technology package for you.answer any email within four hours and any letter within five days. carry out satisfaction surveys each three months to ensure you are happy with our service.3Listen to this phone conversation between an angry customer and a call centre operator for PencoTelecommunications.1What is the customer’s problem?2What solution s does the operator suggest?3Which one does the customer accept?4 Listen again and complete the phrases that the operator uses to deal sensitively and efficiently with the problem. Use 1-3 words for each space.1 I ____________ the wait, sir.2 Can I have your number and I__________ it straightaway?3 Don’t worry, I’ll________ to you.4 He can be there by 6 convenient?5 I __________ understand. In ____________, I’m going to have to reschedule him for another day.6 I ____________ what I can do. Please just___________ for a moment.7 Would that be___________________8 If you ____________ tell me your mobile number, I can get that activated immediately.SPEAKING Handling calls sensitively5 Work with a partner. Take it in turns to make the call or receive the call. Study each situation and then act out the telephone conversation. Deal sensitively with each problem. Look at the notes below and prepare your telephone calls.Student A1 You work for a parcel delivery company. Your computers have been behaving strangely today. Receive the call from a customer.2 You ordered a fish tank from a mail order company. The picture in the catalogue showed a complete fish tank with heater, air pump and fish. But when it arrived it was just a glass box. Telephone to complain.3 It is 6:30 in the morning. You receive a call from someone that you don’t know. You don’t like rece iving unsolicited calls at home.4You work in the service department of an electricity company. You receive a request which is not really possible to satisfy.Students B1 You have ordered delivery of a new laptop computer. When you track the order on the internet, you find that it has gone from Ireland to HongKong. You live in London. Telephone to find out what’s happening.2 You work for a mail order company that supplies aquariums and accessories. You receive a call from an unhappy and confused customer.3 You work for a promotions company for a fitness club. You call potential customers in the evenings to offer them a free month’s trial of their local gym. Make the call.4 While at work you suddenly realise that you have left your iron on at home –in a small village one hour’s drive away. Telephone the electricity company to see if they can cut of the electricity supply to your house.。
商务英语入门第一章-外教社修订版PPT课件
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15
1
Chapter
Forms of Business Ownership
Partnerships: Limited Partnership
Advantages
— General partner maintains control of the business. — Limited partner can invest with a limit on
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7
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
death of owner. — Owner may have limited managerial expertise.
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9
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Questions for discussion
《商务英语口语(基础篇)》课件 商务英语口语 第三章
有人告诉我，您有我的行程表。
11
Is this your first time to this city?
您是第一次来这个城市吗？
12
What would you like to see while you're here?
您在这儿的这段时间想去哪儿看看？
13
How does that schedule sound to you?
Activities
Expanding Practice
Focus
Evaluation Culture
5
Project Three The Customer Reception
Task One Meeting at the Airport
Part
Part
Part
Part
Part
Part
Part
1
2
您还有其他的随身物品吗？
7
The driver is just outside. He’ll take us back to the office.
司机就在外面。他会把我们带到公司。
8
There will be someone to meet／collect／pick up you then at the airport.
10
01 Task
Project Three The Customer Reception
Part Ⅱ Activities
Activity 2 Language Acquaintance
01 Task
1. chat 闲聊 2. Yangtze 长江 3. the thoroughfare to nine provinces 九省通衢 4. scenic spot 旅游景点 5. historic site 古迹；历史遗迹 6. Yellow Crane Tower 黄鹤楼 7. East Lake 东湖 8. considerate 体贴的 9. itinerary 行程；旅行日程
商务英语实训教程上册上册 unit 3Professional Manager 教师参考共30页
《商务英语实训教程 》（上册 ） 教师参考 Unit 3
教师用书
Unit（3）Professional Manager
Pre-reading questions
What do you think are the classic functions of
management as a professional manager?
3. designate [ˈdezɪɡneɪt] 例句1：She was designated sportswoman of the year.她被指定为本年 度的体坛明星。 例句2：The ambassador designate is going to meet honored foreign guests.大使指定人选将要迎接外国贵客。
职业经理
控制能力：为了实现自己和公司的目标，职业经理要在 此目标的基础上创建性能标准，措施，并且汇报实际的表现， 比较二者，在必要的情况下做出修改性和防范性的措施。
New Words 词汇教学重点：
1. accomplish [ə'kɔmpliʃ] 例句1：I have accomplished a great deal in the last few month.在过 去几个月，我完成了相当多的工作。 例句2：We should not try to accomplish two tasks at once.我们不能 指望同时完成两个任务。
国际商务英语教程(第三版)翻译
商务英语课文翻译资料Lesson 1Modes of International Business国际商业模式When pursuing international business, private enterprises and governments have to decide how to carry out their business, such as what mode of operation to use. The following shows that a company has a number of modes from which to choose.在进行国际商务时，民营企业和政府必须决定如何展开他们的业务，比如使用什么操作方式。
下面展示了一个公司的一种选择模式。
MERCHANDISE EXPORTS and IMPORTS商品出口和进口Companies may export or import either goods or services. More companies are involved in exporting and importing than in any other international mode.公司可以出口和进口任何商品或服务。
与其他任何国际模式相比，越来越多的公司参与出口和进口业务。
This is especially true of smaller companies, even though they are less likely than large companies to engage in exporting. ( large companies are also more apt to engage in other forms of foreign operations in addition to exporting and importing. ) merchandise exports are tangible products – goods – sent out of a country ; merchandise imports are goods brought in.这种情况特别适合于较小的公司，尽管他们不太可能像大公司那样从事出口。
新编剑桥商务英语初级(第3版)
words
• workshop n. 车间，研讨会，创作室 • one-to -one 一对一的 • accredited adj. 公认的 • motivational adj. 激发积极性的， • client n. 客户 • entertaining adj. 有趣的，使人愉快的， • professional adj. 专业的，职业的
I am normally at my desk by 8 am. I never work at weekends.
• 4 She isn't behind schedule. often
She isn't often behind schedule.
• 5. Our department organises training
• management consultant • personal assistant
私人助理
销售代表 首席财务官 管理咨询师 质检经理
• quality manager
• sales representative
Extension: do you know other job titles? • Chairman of the Board of Directions 董事长
• workplace n. 工作场所，办公场所 • 与office的区别 • 不同的语境下workplace的意思都会转
变：工厂里，它是车间的意思；建筑工 地上，它是工地的意思；写字楼里，它 是办公室的意思，等等 • 与workplace成对比的是resting place 休息的场所。而office是专指办公室
sessions. sometimes
Our department sometimes
商务英语入门第二章-外教修订版
学会倾听和理解他人的观点和需求，以便更好地沟通。
2
C lear Verbal C om m unication
掌握清晰地表达自己的思想和观点的技巧，以避免歧义。
3
Effective N onverbal C om m unication
学会利用肢体语言和面部表情等非语言方式进行有效的沟通。
Writing Effective Em ails
Байду номын сангаас
Presentation S kills
商务演讲是向他人传达信息和观点的重要方式，本节将介绍商务演讲的准备和执行技巧，帮助您提高演讲能力。
掌握写电子邮件的技巧非常重要。本节将介绍如何撰写有效的商务电子邮件，以便在职场中与同事和客户进行 有效的沟通。
Telep ho ne Etiq uette
电话是商务沟通的重要工具，本节将介绍电话礼仪，包括接听电话、打电话 和处理电话会议等。
N eg otiation Skills
商务谈判是在商业交易中常见的一环，本节将介绍商务谈判的基本原则和技 巧，以及如何在谈判中取得理想的结果。
2 Business Expressions 3 Industry-specific
了解商业交流中常用的表
Vo c a b u la r y
达方式，如问候、感谢和
了解特定行业的相关词汇，
请求等。
以便更好地与同行交流。
Business Com m unication Skills
1
Effective Listening
商务英语入门第二章-外 教修订版
本章将为您介绍商务英语入门的重要性和基本词汇。您将学习到如何进行有 效的商务沟通，写出精彩的电子邮件，掌握电话礼仪等重要技能。此外，您 还将了解跨文化沟通和建立商业关系的方法。
最新商务英语入门_外教社修订版专业知识讲座
5 仿。文档如有不当之处，请联系本人或网站删除。
Chapter Production and Operations
Chapter 5
Production and Operations
生产与运作
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— Finally comes the stage of folding the dough to make dumplings. You should hold a dough piece horizontally in your left hand, put a suitable amount of filling onto the central part, fold the side around the filling, press the upper-central part of it firmly and make firm and nice lace from left to right around the fold edge to make your finished product betterlooking and free from leakage.
process.
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5 仿。文档如有不当之处，请联系本人或网站删除。
Chapter Production and Operations
What Is Production and Operations?
Questions for Discussion
Control 物料管理、采购、库存控制 Controlling Production: Scheduling 控制生产：制订计划 Modern Production Techniques 现代生产技术 Productivity 生产率 Quality Management 质量管理
商务英语翻译教程第3单元教案.doc
筮二里元I.学习目的与要求通过本单元的学习，认知和应用翻译中的被动语态及其翻译方法，合并翻译法; 了解世界贸易组织（WTO）的相关知识、专业术语及其翻译。
II.教学时间：4学时III.教学重难点：1.被动语态的翻译2.合并法IV.教学内容：Section I TextSection II Method and TechniqueSection III ExercisesV.教学方法与手段：讲授为主，配以师生互动实训，PPT等。
VI.教学步骤一、被动语态的翻译方法（重点）理解：1.英语被动语态在翻译时，取决于具体句子所表达的涵义即汉语表达习惯而定2.在英语中，有一些固定的被动结构，译为汉语吋已有定式3.宥些英语的被动语态译成中文时，可以按照中文的习惯加上诸如“受…、被…、给…、让…、使…”等词，构成汉语的被动句应用：主动句和被动句的和互转换，固定的翻译结构，利用汉语的被动语态构成词来翻译英语屮的被动意义被动句的翻译P36&37英语中的被动句既可以译成主动句，又可以译成被动句，还可以根据汉语表达形式译成无主句，判断句等。
It was founded in 1993…它创建于1993年（主动川）They are ratified by members’ parliaments.它们经成员同议会批准。
（主动句）If the scheme is approved, work on the project will start immediately.如果方案被批准了，这项工程将立即动工。
Two days were allowed them for making the necessary preparations. 给了他们两天的吋间来做准备。
（无主句）Printing was introduced into Europe from China.印刷术是从屮w传入欧洲的。
（判断句）Our price has already been closely calculated.我方价格是经过精密核算的。
商务英语入门第二章-外教社修订版
— Read or watch news regularly to find possible business ideas.
— Keeping up with current events will help you identify market trends, new fads, industry news.
flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
— Put a product through an additional process that increases its value
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream.
Microsoft is good competition for other software companies and he will continue to
新编剑桥商务英语unit_3
Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth.
—has the potential to become a franchise
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the rids & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
外研社中职英语基础模块修订版 UNIT3word版本
昨天下课后，我和朋友在一起讨论去哪儿吃晚饭。 我提到了我们学校附近的一家很舒适的小餐馆，绝大多 数朋友都同意我的提议。我们的新朋友拉杰也笑了，但 他同时又摇了摇头。我们又问他；“你喜欢那家餐馆 吗？”拉杰笑了笑，又摇了摇头。最终，我们有点生气 了，问他到底想去哪儿。拉杰说他很喜欢我们的主意。 “但你为什么摇头呢？”我问道。“在印度，摇头是同 意的意思。” 拉杰笑着说。
Leo: Thanks. But my English used to be poor.
Linda: Really? Then how did you improve it?
Leo: I read English novels and English news online, listened
to English songs, watched a lot of English movies, and
read English news
browse English learning websites
keep a diary in English
read English novels
listen to English songs
read English news online listened to English songs
explaining something to an attendant是现在分词 结构作宾语补足语。
Reading and Writing
2 Discuss and list. 讨论并列举可能用到英语的其他情况。
1. help foreign guests find their way 2. introduce foreign guests to other people 3. translate English instructions or public signs 4. 5. 6. 7.
bec商务英语初级 第三版修订版 同步辅导
《BEC商务英语初级第三版修订版同步辅导》第一部分：介绍1. 什么是BEC商务英语初级？BEC商务英语是由剑桥大学考试委员会（Cambridge English）出品的一系列商务英语考试，涵盖初级、中级和高级水平。
商务英语初级（BEC Preliminary）是适合初学者或者英语水平较低的学习者准备的商务英语考试。
2. 《BEC商务英语初级第三版修订版同步辅导》的出版背景本书是基于BEC商务英语初级考试的第三版修订版内容，针对考试大纲和教学要求进行了全面更新和修订。
通过同步辅导的方式，帮助学习者更好地掌握商务英语初级考试的相关知识和技能。
第二部分：内容概述3. 本书内容涵盖范围《BEC商务英语初级第三版修订版同步辅导》主要包括商务英语初级考试的听力、口语、阅读和写作等方面的内容。
通过丰富多样的练习题和案例分析，帮助学习者全面提升商务英语能力。
4. 教学特点和亮点本书注重商务英语的实际运用，结合日常生活和工作情境，通过真实案例和场景模拟，让学习者能够更快速、更自然地掌握商务英语表达能力。
本书还提供大量精选商务英语听力素材和口语练习，帮助学习者提高听说能力。
第三部分：学习建议5. 如何有效使用本书为了更好地使用《BEC商务英语初级第三版修订版同步辅导》，建议学习者结合自身学习情况和学习目标，制定合理的学习计划，每天保持一定的学习时间，做好笔记和复习工作。
在学习过程中，积极参与课堂互动和练习，多与老师和同学交流讨论，加深对商务英语知识的理解和应用。
6. 学习效果评估和提升在学习过程中，学习者可以根据书中的自测题和模拟考试，对自己的学习效果进行评估和总结。
可以积极参加各种商务英语活动和比赛，提升自己的实际运用能力。
另外，建议学习者在学习过程中多关注商务英语的实际应用和发展趋势，扩展自己的商务视野和知识面。
第四部分：总结7. 《BEC商务英语初级第三版修订版同步辅导》的意义和价值本书不仅是一本商务英语初级考试的备考辅导书，更是一本实用的商务英语学习指南。
商务英语入门任书梅
❖ Democratic leadership: In this style, the manager consults with subordinates about job activities, problems, and corrective actions. Managers using the general approach seek help and ideas.
❖ 每章节的安排情况如下：2-3学时讲解正文，1-2学 时处理案例学习。案例学习以提问问题和分析问题 的方式进行。但不管以何种方式处理教材内容，都 要求学生课前必须预习，因为本教材内容多、面广， 要在有限的课时内处理完不是件简单的事。
对教师的要求
❖ 对语言文学类的老师是一大挑战，也是自我提高的 机会。
❖ 备课量较大，要略懂相关专业知识：教师先入门， 在领学生入门。讲解正文时也不能逐句解释，不能 像教精读那样，因为这不是教语言，教师要摆脱教 语言的束缚，学生要摆脱学语言的束缚，学生是用 英语掌握些商务经济知识，这是双赢的局面；讲解 时要提纲携领，最好做成Powerpoint 形式，补充 一些生动形象的图片，激发学生兴趣。
文字可编辑目录点击添加标题点击添加标题点击添加标题点击添加标题添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本点击添加文本01020304添加标添加文本点击添加文本点击添加文本点击添加文本点击添加文本会议基调年会视频
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Corporate social responsibility is the awareness that business activities have an impact on society, and the consideration of that impact by firms in decision making.
企业文化对企业氛围以及企业管理行为的影响
3
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Corporate Ethics and Corporate Culture
Lead-in activities
In advertising, having an unclear or misleading price might help promote a product, but is it ethical?
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Corporate Ethics and Corporate Culture
Corporate Ethics
Good corporate ethics can make companies successful, like Chipotle Mexican Grill. But the violation of ethics can make them difficult to maintain trust and goodwill, like Copley Pharmaceutical, Inc.
作为企业个性的文化
Different Corporate Cultures 不同的企业文化 Creation of Corporate Culture 企业文化的创建 Mechanisms for Transmitting Corporate Culture
企业文化的传播机制
Influence of Corporate Culture on Climate and Management Practice
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Corporate Ethics and Corporate Culture
Corporate Ethics
Ethical dilemmas in business are categorized as: — human resources issues; — employee safety issues; — conflicts of interest; — customer confidence; — use of corporate resources.
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Corporate Ethics and Corporate Culture
Corporate Social Responsibility
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Corporate Ethics and Corporate Culture
Corporate Social Responsibility
Reasons that companies take social responsibilities: — Firstly, they are part of the society’s problems; — Secondly, they have a moral duty to help; — Thirdly, companies expect that they will continues operating in society in the future; — Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; — Finally, social responsibility improves the image of a company and endears it to society even more.
3
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Corporate Ethics and Corporate Culture
Lead-in activities
Societies support business and supply it with consumers, but is the business supposed to give anything back to society like protecting our environment?
Advertising, like human beings, lives where Reason meets Desire. Years ago, The Coca-Cola Company invented a better product. No consumer product had ever been so thoroughly tested with so many consumers. This new Coke was provably much better. But consumers not only didn't buy it, they demonstrated against it. Because a lot of what they loved about "real" Coke wasn't inside the bottle. It was the idea of Coke and their experiences with it and how
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Corporate Ethics and Corporate Culture
Corporate Ethics
Conflict of Interest — Take advantage of a situation for personal interest rather than for the employer’s interest; — Payments and gifts make their way into business deals .
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Corporate Ethics and Corporate Culture
Corporate Ethics
ቤተ መጻሕፍቲ ባይዱ
Ethical standards in business are based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individual’s personal values.
Corporate Ethics
Ethics are principles of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.
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Corporate Ethics and Corporate Culture
Lead-in activities
Haier’s employee training & development
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Corporate Ethics and Corporate Culture
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Corporate Ethics and Corporate Culture
Communications — False and misleading advertising is illegal and unethical, and it can infuriate customers.
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Corporate Ethics and Corporate Culture
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Corporate Ethics and Corporate Culture
Lead-in activities
The following listed are some factors related to corporate culture. Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you most and why. — The hours you work per day and per week — The work environment — The dress code — The training and skills development you receive — The amount of time outside the office you are expected to spend with co-workers — Interaction with other employees
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Corporate Ethics and Corporate Culture
Corporate Ethics
Corporate Ethics is the evaluation of business activities and behaviors as right or wrong.