商务英语入门第三章_外教社修订版

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Corporate Ethics and Corporate Culture
Corporate Social Responsibility
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Corporate Ethics and Corporate Culture
Corporate Social Responsibility
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Corporate Ethics and Corporate Culture
作为企业个性的文化

Different Corporate Cultures 不同的企业文化 Creation of Corporate Culture 企业文化的创建 Mechanisms for Transmitting Corporate Culture
企业文化的传播机制

Influence of Corporate Culture on Climate and Management Practice
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Corporate Ethics and Corporate Culture
Corporate Ethics

Corporate Ethics is the evaluation of business activities and behaviors as right or wrong.
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Corporate Ethics and Corporate Culture
Lead-in activities

Haier’s employee training & development
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Corporate Ethics and Corporate Culture
Corporate Ethics

Ethics are principles of behavior that distinguish between right and wrong. People working in business frequently face ethical questions.
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Corporate Ethics and Corporate Culture
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Societies support business and supply it with consumers, but is the business supposed to give anything back to society like protecting our environment?

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Chapt来自百度文库r
Corporate Ethics and Corporate Culture
Corporate Ethics

Conflict of Interest — Take advantage of a situation for personal interest rather than for the employer’s interest; — Payments and gifts make their way into business deals .
企业文化对企业氛围以及企业管理行为的影响
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Corporate Ethics and Corporate Culture
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In advertising, having an unclear or misleading price might help promote a product, but is it ethical?
Corporate Social Responsibility

Corporate social responsibility is the awareness that business activities have an impact on society, and the consideration of that impact by firms in decision making.

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Corporate Ethics and Corporate Culture
Corporate Ethics

Ethical dilemmas in business are categorized as: — human resources issues; — employee safety issues; — conflicts of interest; — customer confidence; — use of corporate resources.
高等学校英语拓展系列教程
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Corporate Ethics and Corporate Culture
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
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Corporate Ethics and Corporate Culture
Chapter 3
Corporate Ethics and Corporate Culture
企业道德与企业文化
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Corporate Ethics and Corporate Culture
Lecture Outline



Corporate Ethics 企业道德 Corporate Social Responsibility 企业的社会责任 What Is Corporate Culture? 什么是企业文化？ Functions of Corporate Culture 企业文化的功能 Culture as the Organization’s Personality
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Corporate Ethics and Corporate Culture
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Corporate culture communicates how people in an organization should behave or how things are done around here. It represents a common perception held by the organization’s members.
Advertising, like human beings, lives where Reason meets Desire. Years ago, The Coca-Cola Company invented a better product. No consumer product had ever been so thoroughly tested with so many consumers. This new Coke was provably much better. But consumers not only didn't buy it, they demonstrated against it. Because a lot of what they loved about "real" Coke wasn't inside the bottle. It was the idea of Coke and their experiences with it and how
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Corporate Ethics and Corporate Culture
Corporate Ethics
Good corporate ethics can make companies successful, like Chipotle Mexican Grill. But the violation of ethics can make them difficult to maintain trust and goodwill, like Copley Pharmaceutical, Inc.

Reasons that companies take social responsibilities: — Firstly, they are part of the society’s problems; — Secondly, they have a moral duty to help; — Thirdly, companies expect that they will continues operating in society in the future; — Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; — Finally, social responsibility improves the image of a company and endears it to society even more.
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Corporate Ethics and Corporate Culture
Corporate Ethics

Fairness and Honesty — Obey all laws and regulations; — Refrain from knowingly deceiving, misrepresenting, or intimidating others. Organizational Relationships — Relationships with customers and coworkers often create ethical problems.

Communications — False and misleading advertising is illegal and unethical, and it can infuriate customers.
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Corporate Ethics and Corporate Culture
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Corporate Ethics and Corporate Culture
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The following listed are some factors related to corporate culture. Suppose you are looking for a job, discuss with your partner to find which factor of the following affects you most and why. — The hours you work per day and per week — The work environment — The dress code — The training and skills development you receive — The amount of time outside the office you are expected to spend with co-workers — Interaction with other employees
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Corporate Ethics and Corporate Culture
Corporate Ethics

Ethical standards in business are based on commonly accepted principles of behavior established by the expectations of society, the firm, the industry, and an individual’s personal values.