附录(中英文翻译)格式

附录

The strategy and technique that bids to quote

Bid to quote the victory or defeat of the competition, can win a mark, not only be decided by the competitor's economic power and technique level, but also still Be decided to compete whether strategy exactitude and bid to quote of technique usage whether ually under the circumstance, other condition homologies, quote to lowestly usually win. But, this offer that isn't absolute, have isn't high, but still keep canning not getting the trust of inviting bids the unit, its reason lies in bid the unit could not lift to be advantageous to inviting bids unit of reasonable suggestion, can't make use of to bid the technique and strategy for quoting, as a result, can not win a mark. Therefore, invite bids to bid activity in have to study is biding to quote medium instruction thought, offer strategy, mark technique.

Is so-called to bid to quote strategy, mean to bid the unit makes sure under the legal competition condition, according to the real strenght and condition of oneself of bid target, compete counterplan and offer technique. Namely decide to bid to quote behavioral decision thinking and activity, include to bid to quote target, counterplan and technique three main factors. Saying towards biding unit coming is controling the information dynamic state of rival and relevant data behind, generally is at to bid to quote strategy because of with each other vegetable comprehensive analytical foundation up, whether decision takes part in to bid to quote; Make sure after deciding to take part in to bid to quote what kind of bid target; Adopt in the competition what counterplan with win a rival, attain a medium object purpose. This kind of research is analytical, the concrete process that draws up to bid to quote strategy.

Bid to quote a target is bid the unit is by particularly biding to conduct; Make use of the management condition and advantage of oneself, pass the means of competition tries hard for the benefits target for attaining. This benefits target is to bid unit management instruction thought of concrete embodiment, is also bid core main factor and choice of quoting the strategy to compete a counterplan and quote the basis of technique. The research bids to quote strategy to bid to quote a target beginning from the analysis,

research concerning the competition counterplan, the fitting use quotes technique and forms biding of a set of integrity to quote strategy and actually wins an object purpose now.

A, bid the choice target for quoting

Because biding the management ability of unit is different from the condition, proceed from a different purpose demand, to the same invitation to bid item, can have the dissimilarity the choice for biding to quote a target.

(A)existence type. Bid to quote is with overcome business enterprise existence crisis for target, fighting for the medium mark can take no account of various benefits principles.

(Two)compensate a type. Bid to quote with compensate business enterprise task shortage, with pursue limit efficiency for target. To the engineering equipments bid is a little bit greatly passionate, low offer take lossing in business as price, have a very strong competition ability. But be subjected to restriction of the production ability, should only consider in smaller invitation to bid item.

(Three)development type. Bid to quote to expand a market, backlog experience, backward and continuously bid the item development as target. Bid to take a development, provide for gold, technique devotion means, carry on technique experience storage, set up new market image, in order to contend for follow-up the efficiency for biding. Its characteristics is to don't fix attention on to bid at a time efficiency, bid with the low offer attraction unit.

(Four)competition type. It is to take competition as means to bid to quote, take low earnings as a target, offer is at accurate calculation offer cost foundation up, well quote the offer target of each rival attains by having the offer of competition ability medium object purpose. Throw mark offer to express aggressive participation consciousness to the engineering equipments.

(Five)earnings type. Bid to throw price to well develop oneself advantage, take realization's best earnings as a target, bid unit to efficiency without item enthusiasm of attraction not high, be full of self-confidence to the earnings big item, also not too pay attention to the motive analysis to the rival and counterplan to grind to investigate.

The dissimilarity bids to quote the choice of the target according to the certain condition carry on analytical decided. Compete sex to bid to quote a target is bid the universal form that the unit pursues.

Two, decide to choose the factor of quoting the target of biding

Make sure what kind of biding and quoting the target not is to follow one's