2013年商务英语高级阅读练习2
高级商务英语考试阅读试题整理

高级商务英语考试阅读试题整理为了能够有效提高大家bec高级考试分数,我在这里为你们共享一些(商务英语)考试高级阅读试题。
高级商务英语考试阅读试题1Look at the statements below and the article about the development of future business leaders on the opposite page.Which section of the article (A, B, C or D) does each statement (1-7) refer to?For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of these letters more than once.1 Managers need to take action to convince high-flyers of their value to the firm.2 Organisations need to look beyond the high-flyers they are currently developing.3 There is a concern that firms investing in training for high-flyers may not gain the benefits themselves.4 Managers need expert assistance from within their own firms in developing high-flyers.5 Firms currently identify high-flyers without the support of a guidance strategy.6 Managers are frequently too busy to deal with the development of high-flyers.7 Firms who work hard on their reputation as an employer will interest high-flyers.The Stars of the FutureA Existing management research does not tell us much about how to find and develop high-flyers, those people who have the potential to reach the top of an organisation. As a result, organisations are left to formulate their own systems. A more effective overall policy for developing future leaders is needed, which is why the London Business School has launched the Tomorrow’s Leaders Research Group (TLRG). The group contains representatives from 20 firms, and meets regularly to discuss th e leadership development of the organisations’ high-flyers.B TLRG recognises just how significant line managers are in the process of leadership development. Unfortunately, with today’s flat organisations, where managers have functional as well as managerial responsibilities, people development all too often falls victim to heavy workloads. One manager in the research group was unconvinced by the logic of sending his best people away on development courses, ’only to see them poached by another depart ment or, worse still, another firm’. This fear of losing high-flyers runs deep in the organisations that make up the research group.C TLRG argues that the task of management is not necessarily about employee retention, but about creating ’attraction centres’. ’We must help line managers to realise that if their companies are known as ones that develop their people, they willhave a greater appeal to high-flyers,’ said one advisor. Furthermore, selecting people for, say, a leadership development programme is a sign of commitment from management to an individual. Loyalty can then be more easily demanded in return.D TLRG has concluded that a company’s HR specialists need to take action and engage with line managers individually about their role in the development of high-flyers. Indeed, in order to benefit fully from training high-flyers as the senior managers of the future, firms must actually address the development of all managers who will be supporting thehigh-flyers. Without this, managers will not be in a position to give appropriate advice. And when eventually the high-flyers do move on, new ones will be needed to replace them. The next challenge will be to find a new generation of high-flyers.首先得搞明白的是这篇(文章)究竟讲的什么。
商务英语阅读Chapter2-A-Changed-Global-Reality-世界经济格局新变化

Chapter2 A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 1⁄2 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician. 对于新世纪,我们得这样说:我们生活在一个有趣的时代。
差不多两年半之前,世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。
世界贸易进程大幅放缓。
失业队伍也越来越快,这在旧工业经济体系表现尤为突出。
原来坚如磐石的金融机构也消失了,似乎还不如老套的魔术师变的花束看起来真实。
Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before. 考虑到经济衰退幅度如此的跨时代,经济复苏进程会很慢也是理所当然的,对此我们不应该感到吃惊。
商务英语阅读教程2课文翻译 叶兴国

商务英语阅读教程2课文翻译叶兴国1、37.—What will you be ___________?—I'm not sure. Maybe I'll be a doctor like my father. [单选题] *A.right nowB.in the future(正确答案)C.at onceD.at the moment2、Jane and Tom _______ my friends. [单选题] *A. amB. isC. are(正确答案)D. was3、—These shoes look cool. ______ are they?—They are on sale, only $()[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon4、The rain is very heavy _______ we have to stay at home. [单选题] *A. butB. becauseC. so(正确答案)D. and5、There are many_____desks in the room. [单选题] *rge old brown(正确答案)B.old large brownrge brown oldD.brown old large6、———Must I return the book you lent me to you now? ——No, you( ). You can keep it for another few days. [单选题] *A.can’tB. shouldn'tC. mustn'tD. don, t have to(正确答案)7、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if8、( ) ----Would you like___ tea? ----No, thanks. I have drunk two____. [单选题] *A. any, bottles of orangeB. some, bottles of orange(正确答案)C. many, bottles of orangesD. few, bottle of oranges9、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to10、Sam is going to have the party ______ Saturday evening. ()[单选题] *A. inB. on(正确答案)C. atD. to11、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found12、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery13、You should finish your homework as soon as possible. [单选题] *A. 赶快地B. 尽能力C. 一...就D. 尽快地(正确答案)14、I usually read English _______ six o’clock _______ six thirty in the morning. [单选题] *A. from;?atB. from; to(正确答案)C. at; atD. at; to15、I like booking tickets online,because it is _______. [单选题] *A. boringB. confidentC. convenient(正确答案)D. expensive16、77.You can watch TV when you finish________ your homework. [单选题] *A.to doB.doC.to doingD.doing(正确答案)17、Chinese is one of ____ most widely used languages in ____ world. [单选题] *A. a, theB. /, theC. the, the(正确答案)D. a, /18、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)19、41.My father is a headmaster and he is _____ charge _____ a primary school. [单选题] * A./, ofB./, withC.in, of (正确答案)D.in, with20、How lovely a day,()? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it21、6.—How can we get to the school?—________ bus. [单选题] *A.ToB.OnC.By(正确答案)D.At22、My friends will _______ me at the airport when I arrive in London. [单选题] *A. takeB. meet(正确答案)C. receiveD. have23、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)24、While I _____ the morning paper, a headline caught my eye.. [单选题] *A. have readB. was reading(正确答案)C. had readD. am reading25、I don’t like snakes, so I ______ read anything about snakes.()[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)26、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)27、61.How is online shopping changing our way? ? ? ? ? ? life? [单选题] *A.of(正确答案)B.inC.onD.for28、How can I _______ the nearest supermarket? [单选题] *A. get offB. get upC. get to(正确答案)D. get on29、My sister _______ listen to music when she was doing her homework.[单选题] *A. used to(正确答案)B. use toC. is used toD. uses to30、Your father is very busy, so he ______ play football with you this afternoon.()[单选题] *A. doesn’tB. don’tC. isn’tD. won’t(正确答案)。
商务英语BEC高级阅读训练题及答案

商务英语BEC高级阅读训练题及答案第一部分:阅读理解阅读理解一问题 1:根据文中的信息,请回答以下问题:(a)公司使用云计算可以带来哪些好处?(b)解决云计算安全问题的方法是什么?(c)在购买云计算服务之前,公司需要考虑哪些因素?答案:(a)公司使用云计算可以带来以下好处: - 提高效率和灵活性 - 节约成本 - 随时随地访问数据(b)解决云计算安全问题的方法包括以下几点: - 加强网络和数据安全 - 使用强密码和加密技术 - 定期备份数据(c)在购买云计算服务之前,公司需要考虑以下因素: - 服务提供商的信誉和安全记录 - 数据隐私保护政策 - 数据传输和存储的地理位置 - 协议和合同条款阅读理解二问题 2:根据文中的信息,请回答以下问题:(a)为什么企业需要进行风险评估?(b)企业进行风险评估的步骤是什么?(c)列举三个企业在风险评估中可能面临的挑战。
答案:(a)企业需要进行风险评估是因为它可以帮助企业识别和评估潜在风险,从而采取相应的措施进行风险管理和风险控制。
(b)企业进行风险评估的步骤包括: - 确定潜在风险和其可能导致的影响 - 评估风险的概率和严重程度 - 制定风险管理计划和控制措施 - 监测和追踪风险的发展和影响(c)企业在风险评估中可能面临以下挑战: - 获取准确和完整的信息 - 评估风险的不确定性和主观性 - 管理多个风险因素 - 制定可行的风险管理策略第二部分:答案解析阅读理解一问题 1:(a)公司使用云计算可以带来哪些好处?答案解析:公司使用云计算可以带来以下好处: - 提高效率和灵活性:云计算可以提供快速且灵活的计算和存储资源,企业可以根据需求随时调整资源的规模,并且可以减少时间和成本。
- 节约成本:云计算可以代替企业自己建设和维护服务器和硬件设备,从而节约成本。
- 随时随地访问数据:云计算可以让企业员工随时随地通过互联网访问和共享数据,提高工作效率和协作能力。
(b)解决云计算安全问题的方法是什么?答案解析:解决云计算安全问题的方法包括以下几点: - 加强网络和数据安全:企业可以采取防火墙、入侵检测和数据加密等措施加强网络和数据的安全性。
商务英语(BEC)高级阅读真题及答案

PART ONEQuestions 1 - 8· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.· Which passage does each sentence refer to?· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.· You will need to use some of these letters more than once.Example:He has developed his own company to promote his work.0 A B C D E1 Others in his field think very highly of him.2 His ideas have spread beyond the business world.3 He felt that people should be able to enjoy their work.4 His ideas are more complex than they seem.5 He did a variety of interesting things before writing his books.6 His most successful book was written with a colleague.7 He is particularly skilled at forecasting important developments.8 Contact with the military was an early influence on his thinking.A John AdairAdair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.B Edward de BonoDe Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in37 books and a highly successful career as a lecturer and consultant.C Peter DruckerProbably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trendsin business and economics. As a result, his ideas are treated with the greatest respect and interest.D Frederick HerzbergAlthough relatively few contemporary management students will have read his books, Herzberg s name is instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.E Tom PetersThe American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellence, co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!Although his ideas have been criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.PART TWOQuestions 9 - 14· Read this t ext from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of the gaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an exam ple at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course, which will run over three days. . 11 Jonathon Stapleton, general managerof Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested an swers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the service industry sector, I've looked at hundredsof CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were thekey to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.17 According to the writer, why are CVs and application forms so important?A Interviewing people is an expensive process.B They indicate whether applicants really want the job.C They indicate whether applicants are efficient or not.D Employing the wrong people can be disastrous.18 One reason why the writer was successful in her first business was thatA she was used to dealing with people.B she was open with the staff.C the business was already doing well when she started.D the staff agreed with all her decisions.19 The writer believes profit-sharing is a good idea becauseA it encourages a competitive spirit.B everyone earns the same salary.C everyone shares the same aim.D it creates job satisfaction.20 Which would make the best title for this text?A Profit-sharing as motivationB How I turned a business roundC People - the key to business successD The importance of a well-presented CVPART FOURQuestions 21 - 30· Read the article below about a method of learning languages for business people.· Choose the best word from the opposite page to fill each gap.· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.· There is an example at the beginning (0).Language learning for the busy executiveIf you've ever been told by your boss to improve your knowledge of a foreign language you'll know that ……(0)…… doesn't come quickly. It generally takes years to learn another language well andconstant ……(21)…… to maintain the high standards required for frequent business use. Whether you study in a class, with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.Business Audio Magazines is a new product designed to help you continue language study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news, features and interviews in the language of your choice. These cassettes won t teach you how to order meals or ask for directions. It is ……(25)…… that you can do that already. Instead, by giving you an opportunity to hear the language as it s really spoken, they help you to ……(26)…… your vocabulary and improve your ability to use real language relating to, for example, that all-important marketing trip.The great advantage of using audio magazines is that they ……(27)…… you to perfect your language skills in ways that suit your lifestyle. For example, you can select a topic and listen in your car or hotel when away on busines s. No other business course is as ……(28)…… And the unique radio-magazine format is as instructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… The components are s tructured so that intermediate and advanced students may use them separately or together ……(30)…… on their ability.Example: A B C D20 A gain B result C success D outcome21 A exercise B performance C practice D operation22 A self B individual C personal D own23 A after B then C later D quicker24 A consists B includes C contains D involves25 A insisted B acquired C asserted D assumed26 A prolong B extend C spread D lift27 A allow B let C support D offer28 A adjustable B flexible C convertible D variable29 A addition B supplement C extra D manuscript30 A according B depending C relating D basingQuestions 31 - 40· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to s ay. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in the general runnin g of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discu ssion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so (36)……to avoid the common problem of repetition. At the same time you (37)…… to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38)…… implement a suggestion that is contrary to (39)…… own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.PART SIXQuestions 41 - 50· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).Customer care0 Apart from ensuring that an efficient electricity supply for our00 customers, NatElectric provides an invaluable service in other areas41 as well. While our Customer Helpline (charged at local rates) is the42 first point of contact with when you want to make an enquiry and43 we receive a huge number of calls from customers - on44 average, there are 50 000 calls a one week. Available 24 hours45 a day, seven days a week, 365 days a year, our Helpline on advisors46 aim at to answer 95 per cent of all calls within 15 seconds. There47 are more than 200 advisors, working in around the clock to48 provide for this service, backed by a further 80 support staff49 who do handle any necessary paperwork. Although our target50 is to reply to letters within 10 working days, NatElectric regularly responds withinthree to four days, and we are especially proud of the standards achieved by ourcustomer relations team.BEC Higher AnswersReading1C 2B 3D 4B 5A 6E 7C 8A 9D 10B 11G 12F 13C 14A 15B 16A 17D 18B 19C 20C 21C 22D 23C 24A 25D 26B 27A 28B 29B 30B 31what 32deal 33to 34everyone 35such 36as 37ought 38and 39your 40upon 41while 42with 43correct 44one 45 on 46at 47in 48for 49do 50correctListening。
剑桥商务英语BEC高级阅读真题(二)

剑桥商务英语BEC高级阅读真题(二)PART TWOQuestions 9 - 14· Read this text from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of the gaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, BECause they will simply eat too much and flop onto a beach. . 10 Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special “Profiting from Stress” cours e, which will run over three days. . 11 Jonathon Stapleton, general manager of Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.G So what s the reason for this now trend?。
商务英语Chapter 2参考译文及答案

商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
《高级商务英语阅读》考试试卷二 答案

试卷二 参考答案
高级商务英语阅读
I. Translate the following terms into English:
品牌认同 brand recognition 市场准入 access to market 专营商店 specialty shop 泡沫经济 bubble economy 商业周期 business cycle 扣除通货膨胀后的收入 inflation-adjusted revenue 银行间无抵押资金市场 interbank unsecured-money market 欧元区 Euro zone 反倾销税 anti-dumping duties 争端解决进程 dispute settlement process
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高级商务英语阅读
5) Certainly, Haier doesn’t spend much on marketing, compared with the amount earmarked by most multinational companies. In the U.S., Haier’s promotion budget accounts for only a paltry 1% of its American sales.
3) The two economists pledged that they would carry on the research from where they left off.
4) During the 1950s and 1960s, the United States pegged the dollar to gold ($35.00 was equal to one ounce of gold), and most other countries had pegged their currencies to the dollar (the German Mark was fixed at four marks equal to one dollar).
商务英语高级阅读练习题附详解

商务英语高级阅读练习题附详解商务英语高级阅读练习题附详解The Danish electronics manufacturer, Oticon, is a leader in the move towards the paperless office, In their cafeteria a huge glass pipe runs from ceiling to floor. When the mail comes in, it is immediately scanned into the computer, shredded, and thrown down the tube to the general cheers of the employees. (0) Having all mail and memos available only as computer files to be read on the screen makes it easy to dispense with large physical storage spaces for people who work at desks (9)Changing over to the paperless office required a rapid increase in computer literacy, but rather than set up a corporate training programme they turned the problem over to employees. Eight months before the system was installed , they offered each employee a powerful personal computer for use at home in exchange for training themselves to use it. (10)The big change was not the move from paper memos to computer messages. Oticon realised that the more radical transformation is from written to verbal communication.(11) that adds up to a large number of face-to-face exchanges, a big improvement over memos and the occasional multi-hour sit-down consultation typical of the old culture. People do not send each other memos, they talk. As the CEO puts it, “ We have jumped through the memo wall and gone right to action.”On the eighth of August 1991 , the company left their old wood-panelled offices .(12) Since then they have cut in half the “ time to market” on new products. The following year, sales and profits grew more than ever before. (13) in fact, despite a downsizing of 15 per cent employee satisfaction is hitting record highs.Oticon has created an organizational pattern that supports great freedom iof action for individuals and terms. They have tied it together with a minimum hierarchy. The first clear results to show up were in the greater efficiencies generated by the fact that less time needed to be spent on management activities . (14) they also have some investment in the success of the project they choose. Oticon has succeeded in breakingthe mould mould and taking a lead in non-bureaucratic organizational design.A This saving was possible because when people have real choice in the nature of their jobs, they commit themselves to being responsible for their areas of choice.B They were headed for a new building and a new era in communication.C Instead, they have large private areas on their hard disks for their correspondence.D In spite of this, the physical office layout at Oticon is one of its most charming features.E Over 90 per cent accepted , and they organized a club to help one another learn.F To facilitate this, the on-site coffee bars have now become the venue for about twenty meetings a day, averaging ten minutes and 2.7 participants each.G So, are people happy with the change?H Only about ten documents a day, items like legal contracts, escape this treatment. 中华考试网《Beyond paperwork》,一个公司为paperless office所做的努力。
BEC商务英语高级考试阅读试题

BEC商务英语高级考试阅读试题星星使天空绚烂夺目;知识使人增长才干。
以下是为大家搜索的BEC高级阅读试题,希望能给大家带来帮助!更多精彩内容请及时关注我们!As a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form alsoenables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost panies dear, so it makes sense to spend time ensuring you get the right person.In the service sector, one of the aims of panies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.My management style es from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable pany. The firstthing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the pany.I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that andaepted my decisions, even if they didn't agree with them all. Also, bosses must be able to municate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the pany to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.Lastly, I am a great believer in profit-sharing. It takes a team to make a pany work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a mon goal that they work towards together.15 What fact does the writer hope to learn from applicants CVs?A that they have experience of many different jobsB that their careers have developed steadilyC the opinion their employers had of themD whether they are married or single16 The writer says the application form is useful because itA reveals something of the applicant s character.B gives information about the applicant s family.C explains what skills the applicant has for the job.D shows how much the applicant wants to earn.。
商务英语考试高级阅读试题汇总

商务英语考试高级阅读试题汇总为了能够有效提高大家bec高级考试分数,小编在这里为你们分享一些商务英语考试高级阅读试题。
商务英语考试高级阅读试题1Read the article below about expanding a retail business.Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0)Should you open a second branch?Choosing to expand your business by opening a second location can be one of the best decisions you’ll ever (0)____, or one of the worst. Before you (21)____ at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.Firstly –your cash flow. Like starting up any business, a second location (22)____ a large initial investment and usually takes a long time to turn a profit. Look at your firm’s accounts carefully. If these (23)____ that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.Secondly –your personnel and systems. If you don’t have a management team (24)____ place already, you should probably think about establishing one before opening a second branch. The same (25)____ in the case of operating systems and controls. The better organized your business now, the better organized your second location will be, too.Also, you need to think about your market. Is your current site doing as much business as it can (26)____, or are there waysyou could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27)____ that just because your business is successful in one town, it will immediately succeed in a (28)____ community. Research your potential markets before setting up shop, and (29)____ your new branch to answer the specific needs of these markets.Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30)____ so much work that you can’t honour your commitments.Example :A haveB decideC doD make0 A B C D21 A arrive B come C reach D approach22 A contains B includes C involves D consists23 A tell B present C show D exhibit24 A at B in C by D to25 A applies B refers C concerns D relates26 A deal B hold C handle D cope27 A assume B trust C rely D count28 A connecting B neighbouring C surrounding D matching29 A invent B amend C design D innovate30 A through B up C down D on商务英语考试高级阅读试题2Read the text of the job advertisement below.In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .The exercise begins with two examples, (0) and (00) .Example :COMMERCIAL DITECTOR REQUIRED0 We are a dynamic and ambitious food manufacturer supplying the grocery sector00 and are entering an extremely exciting period of new change as we focus on our41 strategy how to achieve market leadership. We are at present seeking a new42 commercial director. If you are the type of a person who can demonstrate the43 energy and insight to drive a business forward looking as part of a team, this may44 well be the perfect opening for you. We need appoint a committed professional who45 will assume full responsibility for the company’s entire commercial operation. The46 commercial director will have report directly to the general manager and will be47 expected to provide with both leadership and hands-on coaching to the staff. This48 high-profile role will involve in the implementing and developing of commercial49 strategies that will make maximize the profitable growth of the company. The50 person appointed will already have demonstrated sure success at a senior51 commercial level for a minimum of three years time in a food manufacturing52 company and will possess exceptional leadership qualities and commercial skills.商务英语考试高级阅读试题30 Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share price has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will beable to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £ 6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £ 88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over £ 1. six months ago it was worth £ 40. today it is priced at under £ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the past year from £2.4 to £ 3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the company’s decision to move into building supermarkets. Work has already begun on two sites in London,and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.。
商务英语-BEC高级阅读真题2

商务英语:BEC高级阅读真题2PART TWOQuestions 9 - 14· Read this text from an article about health clubs.· Choose the best sentence from the opposite page to fill in each of the gaps.· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.· Do not use any letter more than once.· There is an example at the beginning (0).Travel stress brings boom to health clubsA rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10 Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special “Profiting from Stress” course, which will run over three days. . 11 Jonathon Stapleton, general manager of Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is nowonder they need to take a break in a health club.A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.C Now they are being restored, as industry realises that the health of its executives is vital.D But who will benefit most from these developments?E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.G So what s the reason for this now trend?PART THREEQuestions 15 - 20· Read the following article on recruiting and managing staff and the questions on the opposite page.· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.As a manager in the se rvice industry sector, I’ve looked at hundreds。
商务英语阅读2-2

Business English Extensive Reading (2)商务英语阅读(2)Ⅰ. Reading ComprehensionDirections: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.It is , everyone agrees, a huge task that the child performs when he learns to speak, and the fact that he does so in so short a period of time challenges explanation.Language learning begins with listening. Individual children vary greatly in the amount of listening they do before they start speaking, and late starters are often long listeners. Most children will "obey" spoken instructions some time before they can speak, though the word obey is hardly accurate as a description of the eager and delighted cooperation usually shown by the child. Before they can speak, many children will also ask questions by gesture and by making questioning noises.Any attempt to trace the development from the noises babies make to their first spoken words leads to considerable difficulties. It is agreed that they enjoy making noises, and that during the first few months one or two noises sort themselves out as particularly indicative of delight, distress, sociability, and so on . But since these cannot be said to show the baby's intention to communicate, they can hardly be regarded as early forms of language.It is agreed, too, that from about three months they play with sounds for enjoyment, and that by six months they are able to add new sounds to their repertoire This self-imitation leads on to deliberate imitation of sounds made or words spoken to them by other people. The problem then arises as to the point at which one can say that these imitations can be considered as speech.1.By "....challenges explanation" (Line 2, Para.1) the author means that ______.A)no explanation is necessary for such an obvious phenomenonB)no explanation has been made up to nowC)it's no easy job to provide an adequate explanationD)it's high time that an explanation was provided2. The third paragraph is mainly about _________A)the development of babies' early forms of languageB)the difficulties of babies in learning to speakC)babies' strong desire to communicateD)babies' intention to communicate3. The author's purpose in writing the second paragraph is to show that children _______.A)usually obey without asking questionsB)are passive the process of learning to speakC)are born cooperativeD)learn to speak by listening4.From the passage we learn that _______-A)early starters can learn to speak within only six monthsB)children show a strong desire to communicate by making noisesC)imitation plays an important role in learning to speakD)children have various difficulties in learning to speak5.The best title for this passage would be _______.A)How Babies Learn to SpeakB)Early Forms of LanguageC)A Huge Task for ChildrenD)Noise Making and Language LearningPassage Two Questions 6 to 10 are based on the following passage.New technology links the world as never before. Our planet has shrunk. It’s now a “global villa ge” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills.Deeply involved with this new technology is a breed of modern businesspeople who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts.Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she can be sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的).Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets.English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equalThe employee posted abroad who speaks the country’s principal language has an opportunity to fast-forward certain negotiations, and cam have the cultural insight to know when it is better to move more slowly. The employee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm.6. What is the author’s attitude toward high-tech communications equipment?A) Critical. C) Indifferent.B) Prejudiced. D) Positive.7. With the increased use of high-tech communications equipment, businesspeople ______.A) have to get familiar with modern technologyB) are gaining more economic benefits from domestic operationsC) are attaching more importance to their overseas businessD) are eager to work overseas8. In this passage, “out of sight and out of mind” (Lines 2-3, Para. 3) probably means ____.A) being unable to think properly for lack of insightB) being totally out of touch with business at homeC) missing opportunities for promotion when abroadD) leaving all care and worry behind9. According to the passage, what is an important consideration of international corporations in employing people today?A) Connections with businesses overseas.B) Ability to speak the client’s language.C) Technical know-how.D) Business experience.10. The advantage of employees having foreign language skills is that they can _______.A) better control the whole negotiation processB) easily find new approaches to meet market needsC) fast-forward their proposals to headquartersD) easily make friends with businesspeople abroadPassage Three Questions 11 to 15 are based on the following passage.Some pessimistic experts feel that the automobile is bound to fall into disuse. They see a day in the not-too-distant future when all autos will be abandoned and allowed to rust. Other authorities, however, think the auto is here to stay. They hold that the car will remain a leading means of urban travel in the foreseeable future.The motorcar will undoubtedly change significantly over the next 30 years. It should become smaller, safer, and more economical, and should not be powered by the gasoline engine. The car of the future should be far more pollution-free than present types.Regardless of its power source, the auto in the future will still be the main problem in urbantraffic congestion (拥挤). One proposed solution to this problem is the automated highway system.When the auto enters the highway system, a retractable (可伸缩的) arm will drop from the auto and make contact with a rail, which is similar to those powering subway trains electrically. Once attached to the rail, the car will become electrically powered from the system, and control of the vehicle will pass to a central computer. The computer will then monitor all of the car's move-ments.The driver will use a telephone to dial instructions about his destination into the system. The computer will calculate the best route, and reserve space for the car all the way to the correct exit from the highway. The driver will then be free to relax and wait for the buzzer (蜂鸣器) that will warn him of his coming exit. It is estimated that an automated highway will be able to handle 10,000 vehicles per hour, compared with the 1,500 to 2,000 vehicles that can be carried by a present-day highway.11. One significant improvement in the future car will probably be________.A) its power source C) its monitoring systemB) its driving system D) its seating capacity12. What is the author's main concern?A) How to render automobiles pollution-free.B) How to make smaller and safer automobiles.C) How to solve the problem of traffic jams.D) How to develop an automated subway system.13. What provides autos with electric power in an automated highway system?A) A rail. C) A retractable arm.B) An engine. D) A computer controller.14. In an automated highway system, all the driver needs to do is _______.A) keep in the right laneB) wait to arrive at his destinationC) keep in constant touch with the computer centerD) inform the system of his destination by phone15. What is the author's attitude toward the future of autos?A) Enthusiastic.C) Optimistic.B) Pessimistic. D) Cautious.Passage Four Questions 16 to 20 are based on the following passage.Henry Ford, the famous U.S. inventor and car manufacturer, once said, ‘The business of America is business.” By this he meant that the U.S. way of life is based on the values of the business world.Few would argue with Ford’s statement. A brief glimpse at a daily newspaper vividly shows how much people in the United States think about business. For example, nearly every newspaper has a business section, in which the deals and projects, finances and management, stock prices and labor problems of corporations are reported daily. In addition, business news can appear in every other section. Most national news has an important financial aspect to it. Welfare, foreign aid, the federal budget, and the policies of the Federal Reserve Bank are all heavily affected by business. Moreover, business news appears in some of the unlikeliest places. The world of arts and entertainment is often referred to as “the entertainment industry” or “show business.”The positive side of Henry Ford’s statement can be seen in the prosperity that business has brought to U.S. life. One of the most important reasons so many people from all over the world come to live in the United States is the dream of a better job. Jobs are produced in abundance (大量地) because the U.S. economic system is driven by competition. People believe that this system creates more wealth, more jobs, and a materially better way of life.The negative side of Henry Ford’s statement, however, can be seen when the word business is taken to mean big business. And the term big business—referring to the biggest companies, is seen in opposition to labor. Throughout U.S. history working people have had to fight hard for higher wages, better working conditions, and the right to form unions. Today, many of the old labor disputes are over, but there is still some employee anxiety. Downsizing—the laying off of thousands of workers to keep expenses low and profits high -- creates feelings of insecurity formany.16. The united States is a typical country ______.A) which encourages free trade at homes and abroadB) where people’s chief concern is how to make moneyC) where all businesses are managed scientificallyD) which normally works according to the federal budget17. The influence of business in the U.S. is evidenced by the fact that ______.A) most newspapers are run by big businessesB) even public organizations concentrate on working for profitsC) Americans of all professions know how to do businessD) even arts and entertainment are regarded as business18. According to the passage, immigrants choose to settle in the U.S., dreaming that ______.A) they can start profitable businesses thereB) they can be more competitive in businessC) they will make a fortune overnight thereD) they will find better chances of employment19. Henry Ford’s statements can be taken negatively because ______.A) working people are discouraged to fight for their rightsB) there are many industries controlled by a few big capitalistsC) there is a conflicting relationship between big corporations and laborD) public services are not run by the federal government20. A company’s efforts to keep expenses low and profits high may result in ______.A) reduction in the number of employeesB) improvement of working conditionsC) fewer disputes between labor and managementD) a rise in workers’ wagesⅡ. CloseDirections: In this section, there is a passage with 10 blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the blank is identified by a letter. Please mark the corresponding leter for each item on Answer Sheet. You may not use any of the words in the bank more than once.It is a typical day at the office----a senior manager is away when an urgent letter arrives from one of her clients.Meanwhile someone has discovered that the wrong price list has been sent out and half of the last mailshot has been returned because the addresses are out of date.After a lot of time and effort has been __1__ sorting out all these problems,someone asks why the new computer system didn’t __2__ all of this from happening.Unfortunately,such problems are __3__.One firm which used to have __4__ computer problems is Brinkman Levis,a professional services firm.David Callaghan,a partner at the firm,__5__:“The initial problem for us was that we had all this information on computers around the office but didn’t know what to do with it.”Finally, Brinkman Lewis decided to __6 __ a network linking all the machines in the office.Rather than simply asking one of the senior managers to accept responsibility for information technology,the firm brought in __7__ Zoe Edlington to plan the development of its network.She began by upgrading the __8__ telephone system so it could be integrated with the computers to provide closer links between the members of the firm.She then began finding other ways in which the information already on the network could be used more __9__.The strategy worked.The company soon realized that there could be a market for sucha __10__,and before long Zoe Edlington was head ofthe firm’s new network consultancy business.A) prevent B) effectively C) frustrate D) existing E) explains F) spent G) serious H) competently I) authority J) general K) specialist L) common M) introduce N) ongoing O) solutionⅢ. Word ExerciseDirections: Complete each of the following sentences with a suitable word. The first letter and the Chinese meaning are given. Please write the missing letters for each item on Answer Sheet. 1.All of them fulfilled the q___________(资格) for registering to vote in thepresidential election.2.In 1993 convertible b________(债券) appeared, convertible into common shares.One successful example is the Shanghai Pinkerton Float Glass Plant.3.The m____________(货币的) value of most coins exceeds the amount you wouldget by melting them down and selling off the metals they contain.4.Our firm is s___________(赞助) three engineering students at the university.5.This is the best price we can q___________(报价) you.6.In accounting the term d_____________(记入借方) means to enter a sum on the left-handside of an account or accounting ledger.7.Leading industrial e____________(股权) were fairly firm on selective demand today,although the best prices were not always maintained.8.Some people predict that the sales of portable computers will surpass the sales ofd______________(台式计算机) in a few years.9.An i_____________(存货清单) of property or goods tells how many there are ofeach article and what they are worth.10.The use of money ---- any c________(商品) generally accepted in payment forgoods, services, and debts ---- makes the trading process simpler and more efficient.11.Can you show me the w________(担保书) of the car?12.The economic r_________(衰退) in the past few years has caused a lot ofunemployment in that country.13.They sell lipstick and a whole range of other c_____________(化妆品).14.To some consumers, the country of origin or m_______(生产厂家) of productsand services may indicate superior or poor quality.15.She gets a c_______(佣金) of 10% on all the sales she makes.Part two: Directions:Please translation the following sentences into Chinese. Writethe Chinese version on the Answer Sheet.1. Durable goods have physical qualities and uses that permit them to last arelatively long time, even while being used.2.Unless you inherit the family business or invent a best-selling product while youare still in college, you will eventually have to search for your first full-time, career-field job.3. Dell has decided not to target retail buyers, who account for only about 10% ofDell’s China sales.4. As consumers’incomes and buying habit change, or as prices drop, goods shiftfrom one classification to another.5. Newspaper, too, have attempted to make advertising more attractive to small firmsby offering special full page advertisements featuring the messages of several different firms.。
商务英语阅读(2)1-7单元练习参考答案

Chapter13. Phrase Translation1)萧条的经济、充分就业、贸易赤字、深入分析、工业化国家、自由贸易协定、国际专业化、产品差别、贸易盈余、决定性因素2)economic win-win, tariff barrier, wage inequality, labor productivity, lay off workers, factors of production, bilateral deal, regression analysis, market access, world economic recovery4. Translate the following sentences with the expressions in the list given below.1) The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2) The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3) An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4) Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5) Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6) There are rumors that the government struck a private deal with the corporation’s chairman last month.7) The opposition is exerting pressure on the U.S government to change the policy towards textiles imports.8) Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.9) In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10) According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.Chapter 23. Phrase Translation1)消费品,折扣零售商,品牌资产价值,广告预算,现实销售数据,促销,盈利,扫描数据2)price premium, baseline sales, price reductions, advertising spending, marketing mix, quantity premium, product-line length( variety), allocation of dollars4. Translate the following sentences with the expressions in the list given below.1) The government has allocated $0.1billion to the development and utilization of renewable energy in rural areas.2) We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6) Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7) Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8) Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9) China’s vigorous eco nomic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10) With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.Chapter 33. Phrase Translation:1)privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难2)日常生活daily life广告活动advertising campaigns物理特征physical characteristics视觉想象visual imagination国内媒体national media销售增长a sale increase销售渠道distribution system产品导向型的广告product-orientated advertising4. Translate the following sentences with the expressions in the list given below.1) Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2) British Airways intends to create a more flexible and modern corporate culture through the relocation.3) Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4) After financial scandals, many companies can only resort to charity activities to improve their corporate image.5) Politicians shold not engage in business affairs that might affect their political judgement.6) As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.7) After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right start-ups.8) To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9) With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10) In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.Chapter 43. Phrase Translation1) Given the Chinese equivalents to the following English Terms.mobility of people:流动人口supply networks: 供应商网络standardized items:标准零配件specialist manufacturing technology:特殊制造技术complementary economies: 互补经济体anti-Japanese sentiment: 反日情绪foreign affiliates: 外方合伙人,外国附属公司go public: 上市2) Give the English equivalents to the following Chinese terms:企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investment4. Translate the following sentences with the expressions in the list given below.1) Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.2) Agricultural export, by contrast, respond immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3) This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4) Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.5) Dispose of batteries properly. Do not throw them into fire or expose to high temperature.6) In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.7) We are certain that in due course of time, the economic reform will have brought about results and benefits that will go beyond China’s boundaries.8) One of the major banks has lowered its interest rate and the other bank is expected to follow suit.9) During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.10) We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.1) ambivalent 2) integration 3)hindered4) from 5) by 6) shortage 7) options8) acquisition 9) strategy 10) alliance 11) craftChapter 53. Phrase Translation1) English to Chinesepublicly traded companies 上市公司keep a weather eye on…对随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司cost efficient 经济划算的take a wait-and-see approach 持观望态度reconciliation reports财务)调整报告performance measures 业绩评定指标/方法2) Chinese to English通用/公认会计准则generally accepted accounting principles收益确认revenue recognition损益表/收益表income statement每股收益earnings per share常务/执行董事managing director信用评级机构credit-rating agencies财务管理人员/主管finance chiefs/ executives机构投资者/投资机构institutional investors4. Translate the following sentences with the expressions in the list given below.1) Escalating costs have almost wiped out the company’s profits from last year.2) This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.3) The project team decided to adhere to its original plan despite the appalling weather.4) At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claim.5) The new labor law, which took effect last year, is likely to raise the labor cost of a considerablenumber of enterprises.6) The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas w ill really be put into practice.7) Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.8) Up to 30 companies submitted their request for price rise, but most of them d idn’t stand a chance of getting approval from the regulatory agency.9) The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.Chapter 63.explicit inflation target 公开的通货膨胀指标volatile prices 波动价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭/抵押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利2)楼市暴跌housing crunch/collapse维持价格稳定maintain price stability核心通货膨胀core inflation rate消费者物价指数consumer price index资产负债表balance sheet预除负面影响forestall the adverse effects政策框架policy framework市场预期market expectation4.1) The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.2) This model, which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.3) The local authorities’ response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.4) In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.5) The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.6) The new policy comes into effect this month, but whether it can deliver the expected benefits remains to be seen.7) To sustain their present standards of living, you have to bring their income into line with rising prices.8) This country has a great advantage over its neighbors in terms of the financial and technological resources needed to achieve the dual goal of economic prosperity and cleaner environment.9) During the economic recession, the outlook for job opportunities was bleak.10) Should our negotiation with the agency break down, we’ll consider setting up our own retail outlets.5. 1) economies 2)accompanied 3)run-ups 4)crashes 5)pose 6)intervention 7)variety 8)within 9)extent 10)under 11)distinguish 12)fundamentalsChapter 73.Phrase Translation:1)competitive edge 竞争优势breach of contract 违反合同convertibility of profit 收益的可兑换financial instruments 金融工具currency conversions 货币转换financial hedges 金融避险cost-benefit analysis 成本效益分析record-high 破纪录的高点a vested interest 既得利益in its infancy 初级阶段2)新兴市场emerging markets金融危机financial meltdown民间暴乱civil disturbance股票价格share prices风险溢价risk premium政治周旋political spin平衡竞争环境level the playing field利害关系have a stake in数据采集data-mining博弈论game theory4.1)The advantages of the establishment of legal framework far outweigh its disadvantages because it guarantees private property rights for citizens as the rights of foreign entities to purchase and sell businesses within the country.2. The government seeks ways to accelerate its bid to enter the World Trade Organization and promises to honor the commitment.3. According to the United Nations Conference on Trade and Development, India attracted $16.9 billion in foreign direct investment inflows in 2006, which is equivalent to a 153% increase from the previous year.4. There are signs that the market could open up in the near future and more foreign entities willhave a stake in the international business.5. The practices of foreign companies must be consistent with international standards following the 1999 Trademark Act that protected foreign trademarks and service marks.6. As of January 1, 2008, both domestic and foreign-funded enterprises will be subject to a 25% statutory rate.7. Even before they reached the bilateral free-trade agreement in 2009, trade talks had already gained more and more favor with the Mexicans.8. Germany’s anti-monopoly law, adopted voting on August 30, renders those foreign mergers and acquisition against national security infeasible.9. China allows for full profit repatriation and since the mid-1990s, foreign investors have broadly had free access to foreign exchange.10. Instead of engaging in endless talks that amount to little more than arguments for the lion’s share of profit, both sides need to size up the current situation.。
商务英语阅读第二版课后练习题含答案

商务英语阅读第二版课后练习题含答案商务英语是一门应用广泛的英语,商务英语的学习不仅可以增进学生对英语的掌握程度,同时也可以提高学生商务英语应用能力。
商务英语阅读是商务英语中非常重要的部分。
本文将针对《商务英语阅读第二版》的课后练习题进行分析,并提供题目答案供学生参考和练习。
第一章商务读物练习一1.What is the most important organizational principle in amemo?答案:clear organization.2.What kind of information do people NOT usually write in afax?答案:information that’s too long or personal.3.What is the mn advantage of a letter over other kinds ofcorrespondence?答案:the formality of the letter can reflect the importance of the correspondence.练习二1.In memo writing, what does the author suggest as a goodorganizational device?答案:section headings.2.Why is it important to make sure that a fax is fully self-contned?答案:because faxes can be separated from their cover pages, it is important to make sure they are fully self-contned.3.Describe one way that e-ml differs from other kinds ofcorrespondence.答案:e-ml is informal and often contns conversational language.第二章商务智能练习一1.How is a database different from a spreadsheet?答案:in a database, data is organized into tables while in a spreadsheet, data is organized alphabetically.2.What is the primary purpose of a data warehouse?答案:to store data for analysis and decision making.3.What is a data cube?答案:a set of data that is organized in a way that makes it easy to analyze.练习二1.What is data mining?答案:the process of analyzing data to discover patterns and correlations.2.What is the difference between a data mart and a datawarehouse?答案:a data mart contns a subset of data from a larger data warehouse, while a data warehouse contns all data.3.What is OLAP?答案:online analytical processing is a tool for analyzing and presenting data in a multi-dimensional way.第三章电子商务练习一1.What is B2B e-commerce?答案:business-to-business e-commerce is the exchange of goods and services between businesses conducted digitally.2.What is the mn advantage of e-commerce for businesses?答案:e-commerce can increase accessibility and lower overhead costs.3.What is EDI?答案:electronic data interchange is a system for transferring business documents electronically.练习二1.What is C2C e-commerce?答案:consumer-to-consumer e-commerce is the exchange of goods and services between individuals conducted digitally.2.What is the difference between a shopping cart system and apayment gateway?答案:a shopping cart system allows users to add items to a virtual shopping cart, while a payment gateway is a system for processing online payments.3.What is m-commerce?答案:mobile commerce is the exchange of goods and services conducted through mobile devices.以上是对商务英语阅读第二版课后练习题的分析和答案。
《高级商务英语阅读2》参考答案

高级商务英语系列教材总主编:叶兴国王光林高级商务英语阅读2主编:叶兴国(参考答案)外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说:“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演,使本就不景气的经济越发岌岌可危。
2. 相反,那些贸易导致的失利者,如由于汽车进口而失业的汽车工人,他们的人数相比消费者要少得多,却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在,贸易就使国际合作不再是一个抽象的概念。
贸易具有提高生活水平的潜能,这种潜能在亚洲的河岸已经完全变成了现实。
贸易使我们的世界更安全更美好。
Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素,即在全球经济格局的重新调整中,中国、印度和巴西跃居世界新兴市场前列,墨西哥、智利及泰国等其他发展中国家对此十分在意。
商务英语阅读-unit-2-Company-organization

PHRASAL VERB
• If you take over a company, you get control of it, for example, by buying its shares. 接管 (公司)
• set up 建立,创建,创业/办 • E.g.The two sides agreed to set up a
• Activity 3 •FFTFT • • Activity 4 • 1979, 40 years ago • England, New York • 50 • metal boxes, sound products • Michael Quirk
Activity 5– Homework
• write a summary of about 30 words about Sunpower. It shall include date of foundation, location, staff number, product and name.
• Ivy: Michael Quirk.
• Scott: Oh, Ivy. It sounds like a very good company. Congratulations!
Reading—Text A A Presentation
• Walkman is a company making loudspeakers with 100 employees. It is located in New York, with a history of 40 years.
• As a policy, Walkman relies greatly on its partners and customers. We treat our customers as friends.
(完整word版)(整理)商务英语BEC考试高级阅读真题及答案.,推荐文档

商务英语(BEC)考试高级阅读真题及答案题目PART ONEQuestions 1 – 8Look at the statements below and at the five reports about companies onλthe opposite page from an article giving advice to self-employed consultants about negotiating fees for their services.Which book (A, B, C,D or E) dose each statement 1 –8 refer to ?λFor each statement ! – 8, make one letter (A, B, C,D or E) on your AnswerλSheet .You will need to use some of these letters more than once .λExample :0 Lack of self-confidence will put you at a disadvantage in a negotiation .0 A B C D E1. This company has been involved in diversifying its business activities.2. Although this company is doing well, it has a number of internal difficulties to deal with3. This company has reduced the profits it makes on individual items4. One statistic is a less accurate guide to this company’s performance than another5. The conditions which have helped this company are likely to be less favourable in the future6. This company’s share p rice has been extremely volatile over the last twelve months7. This company is likely to be the subject of a takeover bid in the near future8. This company’s performance exemplifies a widely held beliefAChemical CompanyMasterson’s interim pr e-tax profits growth of 20% was somewhat inflated as a result of the income received from the disposal of several of the company’s subsidiaries. The underlying 8% rise in operating profits is a more realistic gauge of the company’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the company will be able to sustain growth for the foreseeable fut5ure. The share price has varied little during the course of the year and now stands at £6.75BHotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of £88 million in the first six months of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not complete and, while the share price has risen recently, major problems with integration have yet to be solved.CHigh-tech CompanyThis time last year a share in Usertech was worth just over £ 1. six months ago it was worth £40. today it is priced at under £8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology companies are fighting back and Usertech is one of them . What has renewed excitement in the company is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.DBuilding CompanyRenton’s share price has risen gradually over the past year from £2.4 to £3.8 . The company has been successful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by thecompany’s decision to move into building supermarkets. Work has already begun on two sites in London, and the company is expected to sign a contract within the next month for building four large supermarkets in Scotland.EPottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.[NextPage]答案:1 D 2 B 3 E 4 A 5 D 6 C 7 E 8 C1.该公司正在对其商业活动进行多样化。
商务英语bec高级考试考试题及

商务英语BEC高级考试试题及答案一、阅读理解(每题2分,共40分)Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案:APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案:A二、写作(共20分)Part 1: 商务报告Part 2: 商务邮件三、听力理解(每题2分,共20分)Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案:BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案:A四、口语表达(共20分)Part 1: 角色扮演场景:你是一家咨询公司的项目经理,你的同事John因为个人原因无法参加即将到来的客户会议。
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The Negotiating Table:You can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is notovertly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you aresaying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses their request , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no”to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案:15 B16D 17A 18D19B 20 A。