4190 商务英语阅读试题
2019年初级商务英语阅读理解试题(8).doc
2019年初级商务英语阅读理解试题（8）Questions 21 -35. Read this advertisement.. Choose the best word to fill each gap.. For each question (21 35) mark one letter (A , B ,C ,D)on your Answer Sheet.. One answer has been given as an example.Too much to read! It/s impossible to find time to read today/s top business books-and thousands are published each year. Yet not keeping up with those books could be a serious-and expensive mistake. Often the ideas and insights they . . . . . . example. . . . . are available nowhere else. But how can you even. . . . . .21. . . . . . which titles are worthwhile-let alone find time to read them?Fortunately, there/s a . . . .. .22. .. . . . : Soundview Executive Book Summaries. It really. . . . . . 23.. . . . . In fact, it/s . . . . . .24. . . . . . to work. It is ingenious and essential. Every month, you . . . . . . 25. . . . . two or three quick reading, time saving . . . . . .26. . . .. . of the best new business books. Each contains all the key points in the . . . . . . 27. . . . . . book. The big difference ,instead of 200 to 500 pages ,the summary is only pages. Instead of . . . . . . 28. . . . . . five ,ten or more hours to read ,it takes just 15 minutes.Of the thousands of business books . . . . . . 29. . . . . .annually, only a . . . . . . 30. . . . . .are really worth reading. To save your time, our Editorial Board goes over them all . . . . . . 31. . . . . .90%. Our standards are . . . . . . 32. . . . . .,and the criteria rigorous.When a book meets all our tests, we prepare a Summary, instead of a review or a digest. You get a skillful distillation that preserves the content ad spirit of the . . . . . . 33. . . . . .books. The titles cover every. . . . . . 34. . . . . .of concern to business people today. There/s . . . . . . 35. . . . . .else like Soundview Executive Book Summaries.21 . A. see B. know C. ask D. answer22. A. answer B. solution C. question D. problem23. A. works B. costs C. sells D. buys24. A. guarded B. granted C. guided D. guaranteed25. A. pay B. send C. receive D. buy26. A. titles B. summaries C. names D. prices27. A. original B. first C. same D. another28. A. spending B. costing C. taking D. sitting29. A. publicized B. polished C. published D. popularized30. A. dozen B. little C. handful D. couple31. A. choosing B. eliminating C. writing D. publishing32. A. high B. low C. expensive D. cheap33. A. entire B. tired C. entering D. old34. A. word B. subject C. sentence D. idea35. A. something B. anything C. all D. nothing答案: 21. B 22. B 23.A 24. D 25. C 26.B 27.A 28. C 29.C30. C 31. B 32.A 33. A 34. B 35.D。
2019年初级商务英语阅读理解试题(1).doc
2019年初级商务英语阅读理解试题（1）A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other peoples rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way.Now the very same thing is true to literature(文学). And the question, How shall I begin? only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you willnever ask the question, and I think that you will often begin at the tail --that is to say, you will write the end of the story before you have even thought of the beginning.1. A friend of the writers drew the horses ____.A. very wellB. in the way of western ruleC. in the way of his own ruleD. all of the above2. The writer was surprised because ____.A. the artist began to draw at the head of the horseB. the artist began to draw at the tail of the horseC. the artist made his own ruleD. the artist did not follow other peoples rule3. You are not yet experienced because ____.A. you dont know where to beginB. you want to begin at the head instead of beginning at the tailC. you always asked questionD. you do not trust to your own powers4. When you become more experienced you will ____.A. never ask questionB. often begin at the tailC. should write the end of the storyD. should think of the beginning5. The topic of the passage is ______.A. How to draw a horseB. How to write a storyC. How to make your own rulesD. Trust to your own powers参考答案: CDDCD。
2019年高级商务英语阅读习题(2).doc
2019年高级商务英语阅读习题（2）1) 政府出资1亿美元用于农村地区再生能源的开发和利用。
The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。
2) 开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进的可持续发展之路。
We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) 作为一个负责任的大国，中国将严格遵守世贸组织的规则，履行我们所做的承诺。
As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) 中国粮食生产的快速增长主要是由于中国政府在农村实施的一系列改革措施，如较大幅度提高粮食收购价格等.The rapid growth in Chinas grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5) 在全球化中，不是所有的国家都在平等竞争，一些发展中国家有时不得不遵守一些市场规则，甚至答应一些政府的不公平要求。
2019商务英语BEC中级考试阅读理解练习题(1).doc
2019 商务英语BEC 中级考试阅读理解练习题(1) 【BEC】第一篇：THE ART OF PERSUASIONLet me send you our brochure ’is probably the most commonlyused phrase in business. But all too often, it can spell theend of a customer enquiry because many brochures appear to beproduced not to clarify and to excite but to confuse. So whatgoes wrong and how can it be put right? Too often, businessesfail to ask themselves critical questions like, ’Who willthe brochure be sent to? ’’What do we want to achieve withit? ’The truth is that a brochure has usually been producedfor no other reason than that the competition has one.However, with a little research, it often transpires thatwhat the client wants is a mixture ：part mail shot, partglossy corporate brochure and part product catalogue - acombination rarely found. Having said that, the budget islikely to be finite. There may not be enough money to meetall three marketing needs, so the first task is to plan thebrochure, taking into account the most significant of these.The other requirements will have to be met in a different way.After all, introducing the company ’s product range to newcustomers by mail is a different task from selling a newseason’s collection to existing customers.The second task is to get the content right. In 95 per centof cases, a company will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they don ’t get a copywriter or someonewith the right expertise to produce the text, or at leasttidy it up - and this shows. A bigger failing is to produce abrochure that is not customer focused. Your brochure shouldcover areas of interest to the customer, concentrating on thebenefits of buying from you.Instead, thousands of brochures start with a historylesson, ’Founded in 1987, we have been selling ourproducts .. I can assure you that customers are never goingto say to themselves, ’They’ve been around for 20 years - I ’ll buy from them. ’It ’s not how long you ’ve been in business that counts, it ’s what you ’ve done in that time.The important point to get across at the beginning is thatyou have a good track record. Once this has been established,the rest of the brochure should aim to convince customersthat your products are the best on the market.It is helpful with content to get inside the customer ’s head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertise ofstaff and so on. But remember that it is not enough just tostate these; in order to persuade, they need to be spelt out.One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you,rather than it simply being a set of supplier s’photographs with your name on the front.At the design stage, there are many production features thatcan distinguish your brochure from the run of the mill. Youmay think that things like cutouts or pop-ups will do thisfor you and thus make you stand out, or you may think theyjust look like designer whims that add cost. Go through allthe options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in thefirst paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer ’s advice to companies in the second para graph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following does thewriter say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advisescompanies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph,the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does ’run of the mill ’in line 67 mean?A eye-catchingB complicatedC stylishD ordinary第一篇参考答案与解析：《The art of persuasion 》，劝说的艺术。
2019年商务英语高级阅读试题(8).doc
2019年商务英语高级阅读试题（8）Time for a new careerlosing your job isnt the end of the world: it gives youre the chance the a new beginning (0) says Caroline Poole, 30, Who was made redundant (31) her role as head of marketing campaigns with an insurance group two years ago. The news was a blow, especially after a successful nine-year career with the business, but she was determined to see redundancy (32) a positive force for change.(33) it seemed a tough lesson at the time, redundancy was the catalyst that redirected my career, says Caroline It gave me the break I needed to understand (34) my career objectives lay.Working with a consultant, Caroline explored a number of work options that oppealed to her. She also took advantage of workshops on issues (35) as setting up your own business, and managing your finances. A key consideration for her was (36) easy it would be to balance working in London with home life 100 kilometers away.She was encouraged to network (37) other marketing professionals and via this route made contact with a communications agency. She took time out to go travelling , and on her return was offered a role in the agency. (38) was proof to her that she still had marketable skills.Two years (39) from redundancy, Caroline is planning anothercareer break . The experience of redundancy has made me view my options with more confidence. I now know that I can dictate my own career path, even (40) it were to mean resigning first and then taking time to find the right direction she says.填词版的完形填空，关于失业之后该如何开始新的职业生活的。
2019年商务英语高级阅读试题(12).doc
2019年商务英语高级阅读试题（12）People from different cultures sometimes do things that make each other uncomfortable, sometimes without realizing it Most Americans ___1___ out of the country and have very ___2___ experience with foreigners. But they are usually spontaneous, friendly and open, and enjoy ___3___ new people, having guests and bringing people together formally or informally. They tend to use first names ___4___ most situations and speak freely about themselves. So if your American hosts do something that ___5___ you uncomfortable, try to let them know how you feel. Most people will __6__ your honesty and try not to take you uncomfortable again. And youll all __7__ something about another culture!Many travelers find __8__ easier to meet people in the U.S. than in other countries. They may just come up and introduce themselves or even invite you over __9__ they really know you. Sometimes Americans are said to be __10__. Perhaps it seems so, but they are probably just __11__ a good time. Just like anywhere else, it takes time to become real friends __12__ people in the U.S..If and when you __13__ American friends, they will probably __14__ introducing you to their friends and family, and if they seem proud __15__ you, its probably because they are. Relax and enjoy it!1. A) have never been B) have been never C) has never been D)has been never2. A) a little B) little C) much D) a great deal3. A) meet B) to meet Cㄘmeeting D) to have met4. A) on B) among C) within D) in5. A) makes B) make C) made D) making6. A) praise B) honor C) appreciate D) confirm7. A) pick B) select C) learn D) study8. A) this B) it C) them D) /9. A) when B) if C)after D)before10. A) superficially friend B) superficial friend C) superficially friendly D) superficial friendly11. A) having B) taking C) making D) killing12. A) with B) among C) to D) in13. A) get along with B) get rid of C) stay away from D) stay with14. A) hate B) forbid C) avoid D) enjoy15. A) to know B) knowing C) know D) having known参考答案: 1-5ABCDA 6-10CCBDC 11-15AADDA。
2019年BEC商务英语考试阅读试题（4）
2019年BEC商务英语考试阅读试题（4）2019年BEC商务英语考试阅读试题（4）Chairman's ReportI am pleased to report that, although we had beenexpecting poor results for this half year because of slow growthin the world economy, the company has performed verysatisfactorily.Operating profits for this first half are in fact verymuch (19) with those for the corresponding (20) last year.Profits reached £l 15 million before tax, compared with £l 16.3million last year. Much of our success in the last six months can be (21) to the fact that all ourmajor construction projects remained on schedule. Particularly pleasing was the early (22)of amajor building contract in Canada.The company has made good progress with the initiatives announced at the Annual GeneralMeeting. The majority of shareholders (23) the Board's decision to sell the company's loss-makingengineering (24). It was the Board's belief that the company would (25) most benefit by (26) itsresources on the expansion of its construction activities. Negotiations with a potential buyer beganin February and are now at a critical (27).However, we feel that we are not as yet in a (28) tocomment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong KongSAR, in order to give us greater (30) to markets in South East Asia. We still have sufficientresources to pursue our growth (31) and are at present (32) several other business opportunitieswhich, like Renishaw Construction, would (33) new markets to us.19.A in order B on track C in line D on target20.A session B term C season D period21.A attributed B referred C assigned D designated22.A termination B ending C completion D finalising23.A confirmed B maintained C agreed D supported24.A portion B component C sector D division25.A have B gain C find D earn26.A focusing B directing C pointing D strengthening27.A height B step C edge D stage28.A condition B point C position D capacity29.A request B price C demand D bid30.A access B approach C admission D entrance31.A strategy B process C promotion D system32.A inquiring B deliberating C exploring D searching33.A send B open C provide D give。
2019年商务英语高级阅读试题(4).doc
2019年商务英语高级阅读试题（4）Sweet smell of excess-for just ￡47.874 a bottleclass=“newsbox” id=“NewsBox” style=“margin: 0px; padding: 10px 0px; border: 0px; clear: both; font-size: 16px; line-height: 28px; font-family: Microsoft YaHei, 微软雅黑, SimSun, 宋体;”> The marketing says it is the ultimate symbol of indulgence and truly impeccable taste. A new scent, named V1, has (0) launched for Christmas-retailing at just ￡47.874 . The makers are proudly promoting it (31) ,the worlds most expensive perfume and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the product.Although carefully priced at just under the ￡50.000 mark, this perfume is clearly (33) something for anyone who considers ￡30 too much to pay for a bottle of eau-de-toilette. Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) charge. Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra cost.The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far,Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr Hussain.Mr Hussain is unconcerned at having no previous experience of perfumery . Its so (39) more than a perfume ---- its a piece of jewellery, too. explained Mr Hussain. He attempted to describe the ￡47.874 sensation . it is delicate , fragrant and quite unique. When you open the lid, it takes you totally away . Its just (40) being surrounded by thousands of wild flowers and roses.31- 35 AS WHY NOT/ HARDLY WHO/ THAT OF36-40 FOR SO/ THUS HA VE MUCH LIKE。
2019年高级商务英语阅读习题(12).doc
2019年高级商务英语阅读习题（12）1) 目前，据估计飞机排放的二氧化碳约占全球二氧化碳排放问题的2%。
At present, aircraft emissions are estimated to account for about 2% of the total world carbon dioxide emissions.2) 他试图为本国制造厂商与外国买家牵线搭桥。
He tries to marry domestic manufacturers with foreign buyers.3 ) 如何促进增长，重振市场信心，是我们需要解决的头等大事。
How to promote growth and restore confidence in the market is an issue at the top of our agenda.4 ) 对中国而言，美元崩溃没有任何好处，尤其是会大大削弱中国产品在美国的竞争力。
China has little to gain from a dollar crash, not least because that would make its exports much less competitive in America.5 ) 目前的低通货膨胀率和家庭收人的稳定增长将转化成为更多的购买力。
The current low inflation and steady growth in household income will translate into more purchasing power.6 ) 在美英等国，失业者和老人从政府领取津贴以度过艰难的时期。
In countries like the US and the UK, the unemployed and elderlypeople receive allowances from government to wade through difficult times.7 ) 出口增长的放缓以及进口的稳步上升反映了该国改善对外贸易的努力已经初见成效。
2019年高级商务英语阅读习题(5).doc
2019年高级商务英语阅读习题（5）1) 不断增加的成本使公司去年的利润几乎化为乌有。
Escalating costs have almost wiped out the companys profits from last year.2 ) 这个地方酒吧林立，相互竞争招揽顾客，但要确定顾客最喜欢什么却不是件容易的事。
This area is studded with bars all vying for customer attention. But its not easy to pin down what exactly it is that pleases customers the most.3 ) 尽管出现了恶劣的天气状况，项目组还是决定按原计划行事。
The project team decided to adhere to its original plan despite the appalling weather4 ) 在记者招待会上，公关部经理再次重申该公司的运营已完全恢复正常，但很多小股东对这种说法仍持怀疑态度。
At the press conference, the PR manager reiterated that the companys operation has returned to normal. However, many private shareholders remain skeptical about such claims.5 ) 去年开始生效的新劳动法可能会提髙不少企业的人力成本。
The new labor law, which took effect last year, is likely to raise the labor cost of a considerable number of enterprises.6 ) 资历较浅的员工不太愿意表达他们的观点或提出建议，因为他们觉得自己的想法不会真正被付诸实践。
2019年商务英语高级阅读试题(17).doc
2019年商务英语高级阅读试题（17）Human resource managementIt is nearly a century since the car manufacturer HenryFord said, ‘You can destroy my factories and offices, but giveme my people and I will build the business right back upagain.’(0) .....G..... But a few business theorists are beginning toargue that managing people well can add more to the bottomline than anything else.Mike Manzotti, a leading American author in this area, has strong views about the growingimportance of human resources in today’s business world. (8) .............. A company with high staffcommitment, for example, has an asset that its rivals find hard to copy.Research in Britain would appear to support this notion. A recent business school survey intothe performance of eight multinationals found that people management could be the most decisivefactor in a company’s performance. Another study indicated the same thing in medium-sizedmanufacturing firms. (9) .............. After all, how can an organisation evaluate the commitment ofits staff?For this reason, the researcher George Hessenberg argues that a scientific approach is needed.He feels that when HR professionals suggest changing an organisation’s compensation structure orbeing more selective in recruiting, they are asking for things that requireresources. (10)............Some new approaches are emerging that attempt to do just that, including the schemedevised by consultants Couze Jordan. The scheme, which covers communication, recruitment,and use of resources, predicts that significant improvements in these areas achieve an increase inshareholder value of up to 30 per cent.Another programme, launched by James Lester, an independent human resources expert,approaches the problem from a perspective that is designed to appeal to a wide range ofmanagers.(11)..............Both, he argues, involve appropriate decisions being made about theallocation of resources within a particular budget.Lester’s expertise enables him to carry out an organisational audit for his clients to identifywhich areas of HR are in most need of improvement. This is because there is no point in businessesspending large amounts without knowing if the investment is worthwhile. (12) ............. Lester’sadvice, however, is for companies to think twice before hiring people, since it is vital they assesswhether they are getting value for money.A But the findings are inconclusive because of the difficulty of collecting reliable evidence.B He argues that the role of a skilled, motivated and flexible workforce has become moresignificant as traditional sources ofcompetitive advantage diminish.C For example, a common mistake is to spend a fortune on recruitment to cover up fordeficiencies in training.D However, most leading experts in the field believe that there is sufficient evidence to supportthis model of workplace dynamics.E He compares the positive use of human resources to effective fund management, as this issomething that senior executives can relate to.F He believes, however, that the only way they will gain approval for these potentiallyexpensive initiatives is to have some data that demonstrates positive financial benefits.G In the light of this statement, it is odd that people management has taken so many years tomove up the agenda.参考答案及解析《Human resource management》，人力资源管理。
2019年初级商务英语阅读理解试题(7).doc
2019年初级商务英语阅读理解试题（7）Questions 21 -30Read the article from the Chairmans statement in a pharmaceutical companys annual reportChoose the correct word to fill each gap from (A, B, C or D) on the opposite page .For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet .There is an example at the beginning , (0)Charmans StatementTwo year ago we undertook to increase our sales and to at least (10) our earnings. We published this (21) in order to demonstrate our resolve to lead the business successfully through the demanding period following the expiry of patents which had given us the exclusive right to develop two of our major products.I am very please to (22) that we achieved what we set (23) to do. We have achieved increased of 4% and 6% in sales and earnings (24) this comes despite considerable losses (25) the expiry of the patents. It is testimony to the depth and vitality of our portfolio of medicines that we have been able to survive the largest single patent expiry our industry has known.Looking further ahead, I firmly believe that this company cancontinue to deliver strong , sustainable growth, enabling us to stay at the (28) of the research-based pharmaceutical industry.The power and pace of technological and scientific development, combined with economic and social pressures, are (29) huge changes in our industry, the successful companies of the future will be those that anticipate and (30) to this change, integrate new technologies effectively, and are closest to their customers. I have full confidence in our ability to remain a major player in our industry.21 A warranty B obligation C commitment D contract22 A inform B specify C notify D report23 A in B out c aside D up24A respectively B serially C consecutively D sequentially25 A pursuing B resulting C following D depending26 A contribution B donation C investment D subsidy27 A numbers B figures C sums D points28 A foreground B forefront C lead D advance29 A forcing B impelling C urging D thrusting30 A meet B suit C correspond D respond参考答案：21-25 C D B A C 26-30 A B B A D。
2019年初级商务英语阅读理解试题(6).doc
2019年初级商务英语阅读理解试题（6）In the last few years, managers throughout industry haveseen more changes than many of them could have expected tosee in their entire working lives having to communicateinformation which often leads to feelings of insecurity hasbecome a key activity. From being regarded as relativelyunimportant in many companies , management employeecommunication has become a central corporate need.Concordia International provides a good example of acompany that has adjusted well to the changing needs for communication . since 1995 ,Concordia has been turned inside-out and upside-down, to ensure that it is a marketing led,customer-responsive business, one that looks outwards at customers and competitors, ratherthan inwards at its own processes and the way things were done in the past. In the last eightyears, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntarybasis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company.The role of employee communication in such a context is to build peoples self-confidence, topersuade them that, although it is inevitable that the changes will go ahead, they also bring withthem new opportunities for employees. However, this is not an easy task. People tend to beskeptical of theseclaims and to feel that they are losing touch with the company they haveworked for over many years. This is understandable, since many of the old certainties are beingswept away , including the core activities of the company they work for. Above all , they have hadto face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk ofemployees fall into two main categories in terms of their response to the new situation: on the onehand there are the pragmatists and on the other the highly anxious the former see their jobas a means to an end and have a relatively short-term perspective, with strong loyalty to their localterm , rather than the company as a whole . The second category, usually the majority, mayrespond to threatened changes with a feeling of having been let down, and even feel anger at thecompany for what they see as changing the terms of their employment.The employee communication process needs to be capable of accurately directing itsmessages at a variety of employee groups and departments within the workforce . this is whymiddle managers and line managers are so key to communication. They are the people who knowabout the full rage of concerns among the workforce. The problem in the past was that this crucialarea was often the responsibility of a separate, relatively isolated unit. Concordia putsresponsibilityfor communication firmly on line managers. All their research points to the same conclusion: peopleprefer to get their information face-to-face from their line managers. That is the key relationshipand where arguments and hearts and minds are lost.The general rule in company communication is to tell employees as much as you can as soonas you can. If you cant provide details, then at least put the news in context and commit yourselfto providing greater detail when it becomes available another rule of company communication isthat there must be a fit between what the company is telling its employees and what it is telling itsshareholders.15 In the last eight years, Concordia hasA made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordias point of view, the role of communication is toA win employee support before going ahead with the changesB change the companys core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees response tochange?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordias communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding principle about giving information within anorganization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless参考答案及解析文章取材自一本管理手册，说的是一个组织里的有效沟通问题。
2019年高级商务英语阅读习题(6).doc
2019年高级商务英语阅读习题（6）1 ) 全球化的加剧使各国金融市场越来越容易受到别国市场起伏的影响。
The intensification of globalization has made the financial market of any country more vulnerable to booms and busts in other countries.2)这款产品过去可谓是公司的摇钱树现在却只占总销售收人的5% 。
This model ,which used to be the cash cow of the company, only accounts for 5% of its total sales revenue now.3 ) 当地政府对这次危机的反应和它声称重视环保的态度完全不致。
The local authorities response to the crisis seemed grossly inconsistent with its proclaimed commitment to environmental protection.4 ) 新任命的委员会主席在演讲中告诫银行和其他金融机构不要过度投机或将贷款门放得过低。
In his speech, the newly-appointed chairman of the committee warned banks and other financial institutions against over speculation and reckless lending.5)公司最近引进全新的装配线，期望技术上的进步吋以提高生产效率。
The company has recently introduced a new assembly line in the hope that improved technology can translate into higher productivity.6)新的政策本月开始实施，但是否真能带来预期的好处还有待时日。
2019年高级商务英语阅读习题(11).doc
2019年高级商务英语阅读习题（11）1) 作为世界上第一家电子股票交易市场，纳斯达克早就史无前例地进行了技术交易的创新。
As the worlds first electronic stock market, NASDAQ long age set a precedent for technological trading innovation that is unrivaled.2) 中国香港被公认为全球最自由的经济体之一，也是进人中国内地市场的门户。
Hong Kong is widely recognized as one of the economies in the world, and the gateway to the Mainland market.3) 周二，各界盛传美联储可能再次降息，以缓解股价暴跌对经济的冲击。
On Tuesday, it was widely rumored that US Federal Reserve would probably decrease interest rate again to relieve strike of sharp stock slump to economy.4) 随着计算机技术的发展和互联网的广泛应用，计算机病毒越来越猖獗，这对网络信息安全的构成严重威胁。
With development of the computer technology and wide use of the Internet, computer virus has become rampant, posing a severe threat to information security on the Internet.5) 政府部门本来打算把所有工人的加薪幅度限制在一个合理的水平上，但是几家行业工会抢先一步，在新的法规生效之前获得了大幅度的加薪。
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试卷编号：4190 座位号湖北广播电视大学2008年秋季学期期末考试 英语专科 《商务英语阅读》试题2008年12月Ⅰ. Multiple Choice.（每小题2分，共40分）Complete the sentences by choosing from the words below each sentence （每小题2分，共40分）1. Business people began to implement the marketing concept, ______ that involves the process of satisfying customer needs and achieving the organization ’s goals. A. a worldview on businessB. a European philosophy of marketingC. a business philosophy2. The expiry in 1999 of the “ ________” was probably the main reason for teaming up with Nissan.A. gentlemen ’s agreementB. agreement for FranceC. Japanese agreement3. Ford intended to V olvos and hoped to use V olvo ’s technology to develop new cars. A. share B. focus C. distribute4. The principles in the Organizational Chaos Model can also be used to the company ’s competition.A. introduceB. overcomeC. understand5. Those organizations can dominate their industry and experience positive growth. A. which respond to customer ’s demands B. that make innovation a priority C. of being already obsolete6. We have a to shared prosperity.A. commissionB. commitmentC. competition 7. China ’s primary stage of socialism will for over a hundred years. A. last B. skip C. backward8. International business covers all business activities that involve exchanges . A. within national boundaries C. across national boundaries9. Johnson has been sacked! People are saying he ’s a victim of internal . A. politics B. performance C. decision10. A nation ’s is the difference between the value of its exports and the value of its imports.A. payment of billsB. balance of tradeC. balance of payments 11. There ’s clearly a strong link pay and productivity. A. between B. with C. under12. The process of education, experience, more education, and then is called a cyclical process.A. less educationB. more experienceC. education and experience 13. Sometimes a bus _______ gets on the bus and checks the tickets. A. officer B. conductor C. agent14. As a result of the _________his serious mistakes, the manager resigned from the office. A. expansion B. explosion C. exposure15. WTO has been formed to dismantle trade barriers and provide a better environment for international business. ‘Dismantle ’ here means _______.A. set upB. removeC. balance16. The secretary entered with a pencil and paper, and _________ every word the manager said. A. made for B. took up C. took down17. A government agency, the Securities and Exchange Commission, would ________ the auditors.A. point outB. pointC. appoint18. _________ must fulfill its own purpose while simultaneously fitting in with the others. A. All organizations B. Every employee C. Each component 19. The basic management skills are _______.A. performing skills, marketing sills and planning skillsB. technical skills, human relations skills and conceptual skillsC. organizing skills, controlling skills and leading skills 20. Different corporate cultures are found in different_______ . A. types B. businesses C. companiesPart II Match （每小题2分，共20分）Section ANew products should be developed in a series of seven steps. The first two steps, 21 and screening, remove from consideration those product ideas that do not 22 organizational goals or are not feasible. Concept testing, the third step, is a phase in which a small sample of 23 is exposed to a product idea through a written or oral description in order to determine their 24 and buying intentions associated with the product. The fourth step, business analysis, generates information on the marketability and profitability of the 25 . The lastthree steps---product development, test marketing, and commercialization---provide an actual product and launch it into the marketplace. Most product failures result from inadequate product planning and development. Section B26. Can you check that the figures have been entered correctly in the ? 27. There was a dramatic in sales to the USA between 1997 and 2000. 28. Top set policies, formulate strategies, policies and decisions. 29. Carrying out the business of such a huge company requires.30. Compensation programmes include wages and salaries, incentives, and forworkers.Part III Reading comprehension （每小题4分，共40分）William(Bill)H. Gates is the chairman and chief software architect of Microsoft Corporation, the worldwide leader in software, services and Internet technologies for personal and business computing. Microsoft had revenues of ＄25.3 billion for the fiscal year ending June 2001, and employs more than 40 000 people in 60 countries.Born on October 28,1955, Gates and his two sisters grew up in Seattle. Their father, William H. Gates LL, is a Seattle attorney. Their late mother, Mary Gates, was a schoolteacher, Universityof Washington regent, and chairwoman of United Way International.Gates attended public elementary school and the private Lakeside School. There, he discovered his interest in software and began programming computers age 13.In 1973, Gates entered Harvard University as a freshman, where he lived down the hall from Steve Ballmer, now Microsoft’s chief executive offi cer. While at Harvard, Gates developed a version of the programming language BASIC for the first microcomputer-the MITS Altair.In his junior year, Gates left Harvard to devote his energies to Microsoft, a company he had started in 1975 with his childhood friend Paul Allen. Guided by a belief that the computer would be a valuable tool on every office desktop and in every home, they began developing software for personal computers. Gates’ foresight and his vision for personal computing have been central to the success of Microsoft and the software industry.Under Gates’ leadership, Microsoft’s mission has been to continually advance and improve software technology, and to make it easier, more cost-effective and more enjoyable for people to use computers. The company is committed to a long-term view, reflected in its investment of more than ＄4 billion on research and development in the current fiscal year.In 1999, Gates wrote Business @ the Speed of Thought, a book that shows how computer technology can solve business problems in fundamentally new ways. The book was published in 25 languages and is available in more than 60 countries. The book has received wide critical acclaim, and was listed on the best-seller lists of the New York Times, USA Today, the Wall Street Journal and Amazon. Com. Gates has donated the proceeds of the book to non-profit organizations that support the use of technology in education and skills development.In addition to his love of computers and software, Gates is interested in biotechnology. He sits on the board of ICOS, a company that specializes in protein-based and small-molecule therapeutics, and he is an investor in a number of other biotechnology companies. Gates also founded Corbis , which is developing one of the world’s largest resources of visual information -a comprehensive digital archive of art and photography from public and private collections around the globe.Philanthropy is also important to Gates. He and his wife, Melinda, have endowed a foundation with more than ＄21 billion to support philanthropic initiatives in the areas of global health and learning, with the hope that as we move into the 21st century, advances in these critical areas will be available for all people. To date , the Bill and Melinda Gates Foundation has committed more than ＄2 billion to organizations working in global health; more than ＄500 million to improve learning opportunities, including the Gates Library Initiative to bring computers, Internet access and training to public libraries in low-income communities in the United States and Canada; more than ＄200 million to community projects in the Pacific Northwest; and more than ＄29 million to special projects and annual giving campaigns.Gates was married on Jan. 1, 1994, to Melinda French Gates. The couple has two children: a daughter, Jennifer Katharine Gates, born in 1996; and a son, Rory John Gates, born in 1999. Gates is an avid reader, and enjoys playing golf and bridge.Questions 31-35 are based on passage 131.The purpose of this passage is .A. to give an account of Bill Gates’ lifeB. to explain the success of MicrosoftC. to tell about Bill Gates’ family lifeD. to inform us of how much money Bill Gates has32. Gates came to know Ballmer .A. at Microsoft Corp.B. at Harvard UniversityC. during childhoodD. through Melinda Gates33. The passage tells us all of the following except that Gates and Allen .A. are the founders of Microsoft Corp.B. developed their friendship a long time agoC. worked together to develop softwareD. recently shared a profit of ＄4 billion34. Which of the following is not mentioned as a goal of Microsoft Corp.?A. Advancing and improving software technology.B. Developing less expensive , but more use user –friendly software.C. Emphasizing research and development in the field.D. Occupying the world market of personal computers.35. Which of the following is a good example of philanthropy?A. investing in biotechnology.B. Donating money to cancer patients.C. Developing a resource of visual information.D. Volunteering in community service.Passage 2Theme-park-bound bargain seekers would be wise to spend some time surfing online before they get in line at the parks this summer.A growing number of these attractions now allow customers to print e-tickets at home with large discounts off the gate price, in part to spur attendance that has declined in recent years.After boom times in the late 1990s, theme park attendance began to decrease, with an overall decline of about 4% over the past few years at North America’s 50 most-visited establishments, says James Zoltak, editor of Amusement Business.“The bloom was off the rose as we turned the corner into 2000, so there’s more discounting now,” he says.Discounting isn’t new to an industry that has long partnered with other commercial enterprises, such as soft drink companies, to offer deals. The e-ticketing adds a new opportunity that not only brings savings but convenience as well, since it allows visitors to avoid the line at the gate.“If you can get in early before the lines fill up, you’re getting more for your money,” says Robert Niles of the website Theme Park Insider. Questions 36-40 are based on passage 236.The word “attractions” (line 1, para. 2) refers to ___.A. theme parksB. bargainsC. e-ticketsD. discounts37. Why do more and more theme parks offer large discounts off gate price?A. To get in line at the parks this summer.B. To encourage more people to come to the parks.C. To enable people to get e-tickets at home.D. To reduce the attendance figure.38. What does the sentence “The bloom was off the rose” mean?A. the rose in the theme park was out of bloom.B. the year 2000 was lucky for the 50 establishments.C. the theme park attendance was like the rose.D. the best time for the theme parks was gone.39. What is the new opportunity e-ticketing brings to the theme parks?A. The theme park industry will be more profitable.B. Soft drink companies will be better partners of the parks.C. The tour to the parks will be more convenient.D. Visitors to the parks will have more discounts.40. The last sentence of this passage is based on the idea that ____.A. it is wise to surf online.B. discounting isn’t everything.C. e-ticketing attracts more partners.D. time is money.。