电子商务专业英语课程总结资料

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电子商务专业英语学习方法

关于电子商务专业英语学习方法浅谈【摘要】专业英语水平是制约专业技术人员发展的一个重要因素，掌握电子商务专业英语对于相关人员从事电子商务活动不无裨益。

本文认为了解电子商务专业英语的特点及学习方法，就可以做到事半功倍，攻克难关，为电子商务专业应用助一臂之力。

【关键词】电子商务专业英语；学习方略电子商务专业技术人员如何掌握专业英语、更好地为本专业服务呢？笔者在教学实践中总结出了一套行之有效的电子商务专业英语的学习方法，与大家共享，期望能对电子商务专业相关人士有所启示。

一、了解本专业英语词汇特点，攻克词汇难关词汇在任何一门语言学习中的重要性毋庸置疑。

任何一门专业英语的学习都是要通过一定量单词的掌握而达到对相关文章的理解。

所以词汇的掌握乃是电子商务专业英语学习的重点。

“万事开头难。

”专业英语（english for special science and technology）专业性强，初学者会感到压力很大。

但专业英语并未与公共英语（common english）完全隔离开来，它以公共英语为基础，公共英语中相当数量的词汇在专业英语中是通用的。

因此，专业英语虽不同于公共英语，但仍与之有相当大的联系。

只要大家注意二者的区别与联系，随着所掌握的专业词汇量的增加，就会感觉学习的难度变小了，信心也会越来越大。

（1）哪些词在专业英语中词义未变。

公共英语中有不少词，像数词、冠词、形容词等不涉及专业特点的词，在专业英语中可以通用，词义没有变化。

此类词在专业英语的学习中只需加深印象即可。

（2）哪些词在专业英语中词义变化很大。

有相当一部分词，尤其是名词和动词，它们涉及到专业特点，其词义在专业英语中已然完全改变，具有极强的专业性。

如ship，promote，transfer三词，在公共英语中，它们的词义分别是“轮船”、“提升”、“转移”，但在电子商务专业英语中，它们的词义则分别为“运输”、“推销”、“转账”。

如若仍按公共英语的词义来理解、翻译，难免会闹笑话，重者甚至可能造成一定的损失。

电子商务专业英语(翼汶莉)-精品文档-电子商务专业英语(翼汶莉)-第6章

Electronic-commerce Logistics variable daily or hourly broader base responsive flexible real-time demand-driven(pull) more cyclical smaller lots more dispersion continual rules-based automated
UNIT6 Electronic Commerce Logistics
The Origin of Logistics In 1901, John F. Crowell discussed the costs and factors affecting the distribution of farm products in the U.S. government's Report of the Industrial Commission on the Distribution of Farm Products. Later, in his Approach to Business Problems (1916), Arch W. Shaw discussed the strategic aspects of logistics. During that same year, L.D.H.Weld introduced the concepts of marketing utilities (time, place, possession) and channels of distribution. In 1922, Fred E. Clark identified the role of logistics in marketing. And in 1927, the term logistics was defined in a way similar to its use today.

电子商务-电子商务专业英语-理论大纲

《电子商务专业英语》课程教学大纲课程代码：040942002课程英文名称：English for E-Commerce课程总学时：32 讲课：32 实验：0上机：0适用专业：电子商务大纲编写（修订）时间：2017.6一、大纲使用说明（一）课程的地位及教学目标本课程是电子商务专业的一门专业选修课程。

适用于学习过“大学英语”课程的学生。

本课程既是专业知识的学习又是英语的学习，具有双重意义。

学生通过对有关本专业英语原著的学习，了解、熟悉本专业常用英语词汇及相关的语法和习惯表达方式；提高英语阅读能力，使外语达到实用的水平，能够从外文资料中获取知识，为工作和继续学习打好基础；通过本课程的学习，了解掌握一门专业知识。

（二）知识、能力及技能方面的基本要求通过本课程的教学，使学生达到下列基本要求：1、采用老师讲授和学生翻译相结合的方法，注意培养学生的自学能力。

2、专业阅读能力要求:能读懂中等难度的电子商务专业英语文章，了解作者的观点和态度。

阅读速度为每分钟120—160个单词，理解准确率在75%以上。

3、专业写作能力要求：能够运用所学语言知识，写出符合电子商务惯例、格式规范的一般性商务报告等。

要能够做到中心思想明确、结构合理、语言得体。

4、词汇要求：认知词汇达到8,000左右单词，熟练掌握其中约4,000个词。

5、综合素质要求：要求学生具有乐观、积极、向上的心理素质和勇于创新、不断更新自身知识体系的精神。

（三）实施说明本课程注重培养学生的英语能力和英语水平，增强他们对于本专业的英语词汇的理解和运用能力。

本课程是一个不断发展和完善的理论体系，按学时情况及学科发展可适当调整讲课内容并进行充实和完善。

（四）对先修课的要求《大学英语》、《电子商务概论》（五）对习题课、实践环节的要求扩充知识点和本专业词汇量，新增本专业的经典阅读文章；增加用英语写小论文来回答相关专业知识问题。

任课教师认真执行实践环节中课时计划。

课堂上尽量培养学生的英文口语表达能力,锻炼学生的用英文写小论文的能力;（六）课程考核方式1.考核方式：考查2.考查目标：考核学生对于电子商务专业英语知识的掌握情况。

2024年大学教师教学总结参考（二篇）

2024年大学教师教学总结参考在过去的一年中，相较于前两年，我对于教学和教育工作有了更加深刻的理解，个人潜力和心理素质得到了显著提升。

在院领导的关怀和同事的支持帮助下，我拓宽了专业知识领域，承担了新的教学任务，并总体上圆满完成了年度工作。

一、教学工作1. 本年度我继续担任科技英语的教学工作。

第一学期，我再次承担《电子商务》课程的教学任务。

在教学过程中，我不仅认真备课，而且积极拓展与电子商务相关的课外知识，旨在为学生提供更全面的基础知识。

与上次相比，本次教学讲解更为详尽，覆盖章节更广，取得了良好的教学效果。

第二学期，我负责《计算机科学概论》的教学。

尽管这是我第四次教授此课程，但我仍然对教材进行了细致整理，并利用网络资源丰富课件内容，增加人工智能部分的讲解。

针对大一新生英语基础薄弱的特点，我坚持每节课布置作业并批改，及时了解学生的听课情况，重点讲解问题集中的部分，圆满完成了教学任务。

在教学过程中，我也发现了自身的不足，如专业知识有限，教学进度与学生要求的教学速度之间的平衡等问题。

这些都将是我新学年的努力方向，期望在同事和个人的共同努力下，科技英语教学水平能更上一层楼。

2. 我还承担了信管0834班的英语教学工作。

针对接班的情况，我积极与班主任沟通，了解学生的过往成绩，并在课下与学生交流，以尽快适应彼此。

在这一过程中，我系统地完成了从《新概念英语》到《新视野英语》再到四级强化的教学任务，并根据学生的实际情况进行个性化教学。

在公共英语教学中，我深刻认识到与科技英语教学的不同之处。

公共英语课注重英语基础词汇和应用能力的培养，且小班教学要求教师及时了解学生的学习反馈。

因此，我学会了根据不同课程特点调整教学方法，以期达到最佳教学效果。

3. 我还负责了20级和21级英语专业汉英翻译课程的教学。

翻译是英语专业的重要课程，我在教学中补充了许多课本以外的知识点，通过大量例子讲解翻译理论，注重培养学生的实践能力。

作为这门课程的新手，我深知有许多问题需要解决，尤其是提高自己的专业水平和改善教学方法。

电子商务专业英语

IP 因特网协议Internet ProtocolTCP 传输控制协议Transmission Control ProtocolOSI 开放式系统互联参考模型Open System InterconnectionISP 互联网服务提供商Internet Service ProviderHTML 超文本标识语言Hypertext Markup LanguageSEO 搜索引擎优化Search Engine OptimizationPR 公共关系Public RelationIT 信息技术Information TechnologyCRM 客户关系管理Customer Relationship ManagementIMA 因特网商家账号Internet Merchant AccountPSPs 支付服务提供商Payment Service ProvidersQoS 服务质量Quality of ServiceSCM 供应链管理Supply Chain ManagementQC 质量控制Quality ControlPLC 产品生命周期Production Life CyclePC 个人计算机Personal ComputerBasics填词1. Internet is a loose network of computers localed all over the world。

2. The most widely used part of Internet is the World Wide Web. Its outstandingfeature is hypertext.3. Common computer networking devices are Router、Bridge、Network、Switch、Ethernet hub and Repeater.4. The three major forms of e—commerce and B2B、B2C、C2C.5. Online shopping is the process whereby consumers directly buy goods ofservices from a seller in real-time without an intermediary service over the internet。

电子商务专业的英语信息简介.doc

电子商务专业的英语信息简介In simple terms, electronic merce means the conducting of business munication and transactions over works and through puters.As most restrictively defined, electronic merce is the buying and selling of goods and services, and the transfer of funds, through digital munications. But delectronic merce also includes all inter-pany and intra-pany functions ( such as marketing, finance, manufacturing, selling, and negotiation ) that enable merce and utilize E-Mail, Electronic Data Interchange ( EDI ), file transfer, fax, video conferencing, workflow of interaction with a remote puter ( including use of the World Wide Web ). Although it is a fledgling industry currently, yet with teh development of puting technology and the further enlargement of cyberspace, inevitably it will be a "must" part of our everyday lives.The manufacturer sells directly to consumers via the inter. The goal is to remove intermediaries, through a process called disintermediation, and to establish direct customer relationships. Disintermediation is not a new idea as catalog panies have been utilizing this method for years.Online intermediaries are panies that facilitate transactionsbetween buyers and sellers and receive a percentage of thetransaction's value. These firms make upthe largest group of B 2Cpanies today. There are two types of online intermediaries: brokersand infomediaries In an advertising-based system, businesses' sites have ad inventory, which they sell to interested parties. There are two guiding philosophies for this practice: high-traffic or niche. Advertisers take a high-traffic approach when attempting to reach a larger audience. These advertisers are willing to pay a premium for a site that can deliver high numbers, for example advertisements on Yahoo! or AOL. When advertisers are trying to reach a smaller group of buyers, they take a niche approach. These buyers are well-defined, clearly identified, and desirable. The niche approach focuses on quality, not quantity. For example, an advertisement on WSJ. would chiefly be viewed by business people and executives.The two main challenges faced by B 2C e-merce are building traffic and sustaining customer loyalty. Due to the winner-take-all nature of the B 2C structure, many smaller firms find it difficult to enter a market and remain petitive. In addition, online shoppers are very price-sensitive and are easily lured away, so acquiring and keeping new customers is difficult.。

跨境电子商务英语课程总结

电商英语课程总结我是21级电子商务2班的学生，本学期在吴老师的指导下深入认识了跨境电子商务英语。

在上课过程中，老师带我们了解了电子商务英语的发展，构成，专业词汇等信息，也帮助我们系统的学习了关于电子商务专业英语的课文，让我们获益匪浅。

课程收获：Electronic Commerce通常是指在全球各地广泛的Commercial trade activities 中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方不谋面地进行各种商贸活动，实现消费者的网上购物、商户之间的Online trading和Online electronic payment以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的Business operation mode。

电子商务是利用微电脑技术和网络通讯技术进行的商务活动。

各国政府、学者、企业界人士根据自己所处的地位和对电子商务参与的角度和程度的不同，给出了许多不同的定义。

电子商务分为:ABC、B2B、B2C、C2C、B2M、M2C、B2A（即B2G）、C2A（即C2G）、020电子商务模式等等。

跨境电子商务英语是电子商务专业的专业基础课，通过本课程的学习，使学生熟悉掌握电子商务流程中常常见到的英语单词、短语、句子，具备对简单商务英语的听、说、读、写的能力，同时也可以帮助同学提升基础英语水平。

课程的基本要求和教学目的。

基本用词：Refund退款return退货replacement退货discount折扣positive feedback好评Neutral feedback中评negative feedback差评cancel the transaction 取消交易Cancel the order取消订单inquiry询盘wholesale批发商original supplier源头供应商Specifications规格description说明书tolerances公差grade等级standard标准pattern sample款式样品color sample色彩样品counter sample 对等样品sealed sample封样catalogue 商品目录基本用句：fast delivery 极速送货例：Finest Quality,Best Prices,Fast delivery! 质量优越，价格合理，极速送货! Refund 退款例：A full refund will be given if the item is faulty.如货有瑕疵将退回全部货款。

电子商务专业英语重点

一、名词解释1.Co.：公司corparation2.CIF:CIF = cost + insurance + freight成本价+保险价+运费=到岸价格Cost Insurance and Freight 卖方的基本义务是，负责按通常条件租船定舱，支付到目的港的运费3.FOB (Free on Board) 船上交货，是当货物在指定的装运港越过船舷，卖方即完成交货4.CFR (Cost and Freight)成本加运费(指定目的港)5.FCA (Free Carrier)货交承运人(……指定地点)6.CIP (Carriage and Insurance Paid to)运费和保险费付至（……指定目的地）7.CPT (Carriage Paid to)运费付至(……指定目的地)8.L/C L/C信用证付款方式 L/C信用证付款方式属于银行信用信用证是开证行应开证申请人的请求，向所有人开出的、有条件的付款承诺的书面文件。

9.M/T信汇Mail Transfer公顿metric ton10.S/C.sales confirmation销售认证书11.All risks一切险，war risks战争险12.D/P是付款交单，发货后准备好我们的议付单据，通过我方银行交单至客户方银行，客户银行提示客户单据已到，客户付款后银行交单。

13.I/E Import and Export 进出口14.D/A D/A则是承兑交单我方银行交单给客户银行，客人只需承兑我方单据，就可以拿走正本单据，到期后再付款。

15.D/P·T/R即“付款交单凭信托收据借单”由进口人承兑汇票后出具信托收据向代收银行借取货运单据先行提货。

16.T/T电汇－－－Telegraphic Transfer T/T电汇是汇出行应汇款人的申请，拍发加押电报或电传汇入行，指示其解付一定金额给收款人的一种汇款结算方式。

17.平安险 free from particular average (F.P.A.)18.水渍险 with particular average (W.P.A.)二选择题选择：1.Our package for canned food is not only seaworthy but also strong enough to protect the goods ＿possible damage. CA. onB. withC. fromD. to2.100 packets by 500 grams per wooden case or carton, each packet lined with white paper and outside wrapped up in transparent paper, 2% more or less ＿weight for each case allowed. AA. inB. atC. onD. with3.We will allow you half of the invoiced amount for packing if you return the ＿crates. CA. hollowB. vacuumC. emptyD. vacant4.You know that the ＿of the package contributes greatly to the sale of consumer goods. AA. appearanceB. protectionC. preferenceD. preservation5. Each piece is to be ＿, rolled on cardboard, wrapped in kraft paper and then packed in wooden cases. CA. double foldB. double foldingC. double foldedD. double foldness6. The Eggs are packed in cartons with beehive lined with shockproof corrugated paperboard, each carton contains 300 eggs, ＿not over 19.8 kilos. CA. weightB. weighC. weighingD. weighed7.Taking into consideration the transport conditions at your end, we have specially reinforced our packing so as to ＿the extent of any possible damages ＿the goods. DA. minimum, toB. minimize, withC. minimum, withD. minimize, toExercise1.Before shipment, the buyers generally send their ＿to the sellers, informing them of the packing and mark, mode of transportation, etc. BA. Shipping documentsB. Shipping requirementsC. Shipping adviceD. Shipping marks2. We believe the goods will reach you ＿. AA. in perfect conditionB. in perfect conditionsC. with good conditionD. under good conditions3.It is important that the goods ＿for delivery as stipulated in the contract. AA. be completedB. are completedC. will be completedD. have been completing4.We suggest you change your packing into small cases, so as to facilitate ＿C.A. us in our salesB. us selling themC. our salesD. our pushing sale them5. We are enclosing a full set of copy documents ＿this shipment. DA. regarding forB. refer toC. as forD. Covering6. Please make your best efforts to get the goods dispatched next week ＿. BA. without failB. with least possible delayC. With no failD. without the least possible delay Choose the best answer:1.Please amend L/C No.987 to ＿“This L/C will expire on 28 February, 2008 in China.” AA. readB. readingC. expressD. expressing2.Your L/C No5432 calls ＿shipment to be made in October while S/C stipulates that the shipment is to be made in November. BA. onB. forC. aboutD. to3. It has been found in your L/C that the amount is US$330 short as ＿the total value of the S/C. CA. toB. forC. againstD. with4.Please amend your L/C No.ED356 ＿transshipment instead of “ Transshipment Not Allowed” as laid down in the L/C. CA. allowingB. allowC. to allowD. allowed5.In you r L/C No245, the word “ABOUT” before the quantity and amount is ＿. BA. missB. missingC. missedD. omit6.For the sake of convenience, we have arranged ＿our bank to open an involving L/C in your favor. AA. withB. forC. toD. at7.Your L/C No.356 is insufficient ＿amount. BA. toB. inC. forD. about8.It is hoped that you will not cut the time too ＿when opening L/C in future. CA. goodB. wellC. fineD. kindChoose the best answer:1. Insurance on the goods shall be effects by us for 110% the CIF value. AA. ofB. overC. aboveD. on2. Buyer’s request for to be covered up to inland city can be accepted on condition that such extra premium is for buyer’s account. CA. lossB. shipmentC. insuranceD. risks3. The package is stenciled ABC London and FPA for 10%over the invoice amount. CA. insureB. coverC. insuredD. coverage4. We know that according to your usual practice, you insure the goods only 10% above invoice value, therefore the extra premium will be for our account. AA. forB. inC. overD. above5. Will you please arrange to all risks insurance on the following consignment of Electric Pumps from our warehouse at the above address to Boston. AA. take outB. take inC. take awayD. take into6. Since we have entered a long-term contract with the People’s Insurance Company of China, which all over imports and exports are to be insured with them, we have to request you to send us another quotation on CFR terms. DA. /, underB. into, underC. into, withD. into, /7. Since the insurance policy taken out by you does not include such a risk, you naturally have no right to claim the insurance company loss caused by it. CA. on, toB. to, againstC. with, againstD. on, for8. Thank you for your instructions to arrange the shipment of Fans. We take it that you wish us to insure the goods against the usual risks, for the of the goods plus freight. CA. costsB. valueC. costD. Values Choose the best answer1. In the light of the actual findings, they will compensate ( ).AA. You for the lossB. you the loseC. for you the lossD. the loss to you2. We trust you will lose no time in ( ) this claim steeled equitably.CA. takingB. lettingC. makingD. putting3. It is imperative that you ( ) care in selecting overseas agents and distributors.BA. ought to takeB. will takeC. must takeD. take4. Interest will be ( ) at 7% per annum and will be calculated semi-annually.CA. paidB. compensatedC. chargedD. counted翻译1.我是在什么地方（地址）的什么公司（机构）什么什么（职位）Translate the following into English:1.我们的包装完全适合于海运。

《电子商务专业英语》网络课程的设计与开发

首先进行前期分析，鉴定学生的需求、特点、学习风格，确定整个课程的教学大纲和教学内容，然后针对一个相对完整的单元进行总体设计和建立原型，确定课程的总体风格、界面、导航风格、素材的规格等。在总体设计阶段之后，还要针对该课程的学习资源、教学策略等进行选择和设计，然后就开始全面的脚本编写，之后对课程所需要的素材进行准备，合成为网络课件。此阶段的产品可以称为网络课件，要对所有的功能进行试用和测试，需并
第３期
王海珍等：电子商务专业英语》《网络课程的设计与开发
・１５・５
原型、脚本、素材和合成等个各部分，以不断完善网络课程。
等关键技术制作实现。 ①流媒体技术：又称为流式媒体（ｔａｅｉ，ＳｅＭｄ）ｒｍａ
３总体设计
针对学生的需求、特点和学习风格，过鉴定教通
在进行网络课程的设计与开发之前首先要明
确该课程的使用对象，同的使用对象将决定网络不
课程的不同设计。目前我国参加网络远程学习的对象十分复杂，有在校学生，有许多在职人既也员。该网络课程主要是针对在校生的学习进行设计开发的，突破了传统教学的时间和空间限制，它学生不仅能在上课的５分钟学习知识，０还能在课后
第２卷第３２期
２０年９月０８
西昌学院学报・自然科学版

《电子商务概论》课程双语教学的实践与思考

《电子商务概论》课程双语教学的实践与思考摘要：作为电子商务专业的专业基础课，《电子商务概论》往往成为该专业双语教学的试验田。

以吉首大学为例，从教学目标、教学模式、教学内容、教学方法、考核方式等方面探讨了《电子商务概论》双语课程实施的实践经验，提出了加强该课程双语教学效果的若干建议。

关键词：电子商务概论；双语教学；课程改革0 引言一般来说，双语教学就是“将母语以外的另外一种语言直接应用于语言学科以外的其它学科的教学，使第二语的学习与各学科知识的获取同步”。

双语教学模式源于1928年国际教育局于卢森堡召开的第一次双语教学会议。

在我国，2001年9月教育部下发了《关于加强高等学校本科教学工作，提高教学质量的若干意见》，在文件中明确要求各高校积极开展双语教学，并建议本科教育要创造条件使用英语等外语进行公共课和专业课教学。

自那以后，双语教学便在高校得到重视，并在许多高校中相继推开。

电子商务是一门实用性很强的具有前沿性、时代性和世界性的专业和学科，专业教育必须尽快与国际接轨，加速培养通晓行业国际前沿理论、掌握国际市场“游戏规则”、精通电子商务实务操作技能、具有良好职业道德素质的复合型人才。

而国外电子商务的研究和应用均领先于国内，形成了较成熟的电子商务理论，并积累了丰富的电子商务实践，为电子商务专业的人才培养提供了宝贵的素材。

因此，电子商务的相关课程应该尽可能地采用双语教学。

作为电子商务专业的专业基础课，《电子商务概论》在整个专业课程体系中起着基石的作用。

该课程知识覆盖而广、理论性强、现实联系紧密，适合作为双语教学课程。

在国内很多高校，也将该课程选为双语课程进行试点探索，并积累了一定的经验。

但是，该课程涉及电子商务专业几乎所有的课程内容，而双语教学又对教师和学生的外语水平要求较高，导致课程教学中出现了一些问题。

有鉴于此，结合笔者在吉首大学从事课程双语教学的实践及探索，探讨一下该课程实施的心得体会。

1 《电子商务概论》课程的实践《电子商务概论》双语课程是吉首大学信息管理与信息系统、电子商务两个专业的核心课程，也是吉首大学首批建设的双语教学示范课程之一。

电子商务专业英语(翼汶莉)-精品文档-电子商务专业英语(翼汶莉)-第2章

UNIT 2 Introductions to Electronic Commerce
History of ecommerce is unthinkable without Amazon and Ebay which were among the first Internet companies to allow electronic transactions. Thanks to their founders we now have a handsome ecommerce sector and enjoy the buying and selling advantages of the Internet. Currently there are 5 largest and most famous worldwide Internet retailers: Amazon, Dell, Staples, Office Depot and Hewlett Packard. According to statistics, the most popular categories of products sold in the World Wide Web are music, books, computers, office supplies and other consumer electronics.
UNIT 2 Introductions to Electronic Commerce
The Following Is 2010 Executive Summary of Ecommerce ——Which Comes From E-commerce Annual Report by William Blair & Company, L.L.C.

2024年商务英语实习总结（3篇）

2024年商务英语实习总结实习目的：为了巩固大学期间所学到的商务英语专业知识，提高实际操作技能，丰富实际工作和社会经验，掌握操作技能，将所学知识运用于实际工作。

实习内容：按照老师的安排，我制定了相应的实习计划，在这个公司里我的主要工作是总经理助理，协助总经理做一些日常工作，比如商业计划书的制定和一些文件资料的翻译等等。

实习心得体会：两个月的实习，让我学到了很多在书本上没学过的东西，也让我对这个社会有了更多深入的了解，我认为学我们这个专业或者说在做总经理助理这个工作时应当具备以下几种能力：（一）交际能力：善于与他人交往是做这项工作应具备的首要能力，说到底，助理其实也是一种服务人员，而服务人员就必须懂得如何与他人接触，“他人”既包括外部的客户，也包括内部的同事和领导，我们必须要学会如何与他人建立和维持关系，学会倾听别人的意见表达自己的想法，注重交往艺术，能够区别不同性别，不同场合，不同年龄，不同文化背景的人应采取交往方式，对自己一定要有正确的定位，才能在工作中提供优质的服务。

（二）合作能力：助理工作不像某些物质工作那样工序分明，无论是在前台还是在后台的服务都必须与公司的上司、下属、同事、顾客、供应商等进行合作，另外，做一名助理还应当有全局观念，较强的协调沟通意识，学会与供应商协商，与同事合作，充分发挥不同角色的作用，利用现有的各种因素为公司提供满意的服务，发挥助理的中介、纽带作用。

（三）学习能力：在我看来，整个实习过程既是我向用人单位提供服务的过程，也是一个学习的过程，助理必须根据公司和客户的具体需要确立服务方式，我们如果越了解他人的期望，就越能为他人提供优质的服务，而市场需求的不断变化就要求我们应有不断学习新知识、新技能的能力，有较强的适应能力，我刚到单位的第二天，副总就要求我为公司写一份商业计划书，但我连商业计划书的格式是什么都不知道，最后只有闷在办公室通过上网查询，才学习到商业计划书的写作方式，该计划书完成后，虽然在实际内容上与副总要求的有所差距，但我的学习能力却得到了用人单位的肯定。

电子商务专业英语课后答案.doc

Chapter 1 Introduction to E-CommerceANSWER1.Answer the following questionsL business-to-consumer, business-to-business, business processes, consumer-to-consumer, and business-to-government2.A business model is a set of processes that combine to achieve a company's goal, which is to yield a profit.NO.3.A revenue model is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.4.books and CDs, etc.5.Transaction costs are the total of all costs that a buyer and seller incur as they gather infonnation and negotiate a purchase-and-sale transaction.6.As more people or organizations participate in a network, the value of the network to each participant increases. This increase in value is called a network effect.7.The key issues that any company faces when it conducts international commerce include trust and culture, language, infrastructure, international law and currency.8.Localization means a translation that considers multiple elements of the local environment, such as business and cultural practices, in addition to local dialect variations in the language・II.Fill in the blanks in each of the following1.Internet2.dot-com pure dot-com3.internationalmodity5.electronic traditional6.vertical integration.rmation coordination8.value chainChapter 3 E-Business ModelsI.a) True b) False. This is the concept of a true auction. c) False・ A reserve price is the lowest price a seller will accept in an auction・ d) True e) False. The name-your price model allows customers to get Chapter 1 Introduction to E-Commerce 115a lower price by clearing the price with a number of vendors・ This does not involve an auction. f) False. Brick-and-mortar business are offline businesses・ This term is often associated with companies who have both and online and offline presence・ g) False. Web-based training is currentlyused by organizations around the world, h) True i) True j) TrueII.a) Brick-and-mortar b) Demand sensitive pricing model c) shopping cart d) auction e) vertical, horizontal f) community g) reverse auctions h) B2B exchanges i) online trading j) comparison shopping III.Categorize each of the following items as it best relates to the storefront model, the auction model or the dynamic pricing models:a)Auction model b) Auction model c) Storefront modeld) Storefront model e) Dynamic pricing・ f) Dynamic pricingChapter 4 B2B E-CommerceI.Write an Abstract of this paper in about 100 words.Abstract- Just as the industrial revolution mechanized the manufacturing functions of firms, the infonnationrevolution is automating their merchant functions. Four types of potential productivity gains are expected frombusiness-to-business (B2B) electronic commerce: cost efficiencies from automation of transactions, potentialadvantages of new market intermediaries, consolidation of demand and supply through organized exchanges, andchanges in the extent of vertical integration of firms. The article examines the characteristics of B2B onlineintermediaries, including categories of goods traded, market mechanisms employed, and ownership arrangements,and considers the market structure of B2B e-commerce.II.Answer the following questions1.The popular phrase B2B e-commerce refers to the substitution of computer data processing and Internet communications for labor sendees in the production of economic transactions.2.Expectations about productivity gains from B2B e-commerce can be usefully divided into four areas: possible efficiencies from automation of transactions, potential economic advantages of new market intermediaries, consolidation of demand and supply through organized exchanges, and chcinges in the extent of vertical integration of companies.3.Intermediaries can reduce transaction costs relative to direct exchange, by reducing the costs of search, certifying product quality, mitigating communication costs, and providing guarantees for buyer or seller commitments・4.E-commerce intermediaries can be classified into four main categories: brokers, auctioneers, dealers, and exchanges. 116电子商务专业英语(第二版)III.State whether the following are True or False?l.T 2.T 3.F 4.T 5.TChapter 5 Electronic Payment SystemsANSWERI.Answer the following questions1.List five parties may be involved in the e-payment method・They are:a)Customer/payer/buyer. The party making the e-payment in exchange for goods or servicesb)Merchant/payee/seller. The party receiving the e-payment in exchange for goods and servicesc)Issue匚The banks or nonbanking institutions that issue the e-payment instrumentused to make the purchased)Regulator. Usually a government agency whose regulations control the e・paymentprocesse)Automated Clearing House (ACH). An electronic network that transfers moneybetween bank accounts2.List Characteristics of Successful E-payment Methods Interoperability and portability; security; anonymity; divisibility; easy of use; transaction fees; critical mass・3.What are virtual credit cards?This is an e-payment system in which a credit card issuer issues a special number that can be used in place of regukir credit card numbers to make online purchases・ This allows users to use a credit card online without having to disclose the actual credit card number.4.Describe the difference between the contact card and contactless card・A contact card is inserted in a smart card reade匚These cards have a small gold plate about one -half inch in diameter on the front; when the card is inserted in the reader, the plate makes electronic contact and data are passed to and from the chip.In addition to the chip, a contactless card has an embedded antenna・ In this case, data (and applications) are passed to and from the card through the card's antenna to another antenna attached to a cardreader unit or other device.5.List Advantages of E-billingChapter 1 Introduction to E-Commerce 117From the perspective of the billing firm, the most obvious benefit is the reduction in expenses related to billing and processing payments・ E-billing also enables better customer service. Another advantage relates to advertising.From the customer's perspective, E-billing reduces the customer^ expenses by eliminating the cost of checks, postage, and envelopes. E-billing simplifies and centralizes payment processing and provides better record keeping.II. Fill in the blanks in each of the following1.Credit cards, Charge cards, Debit cards2.e-wallet3.smart card, microprocessor, memory, nonprogrammable4.Stored-value5.e-check6.electronic bill presentment and payment (EBPP)Chapter 6 E-Commerce Security ANSWERI.Answer the following questions1.Describe the difference between a nontechnical and a technical cyber attack.Nontechnical attacks are those in which a perpetrator uses chicanery or other forms of persuasion to trick people into revealing sensitive information or performing actions that can be usedto compromise the security of a network.. These attacks are also called social engineering attacks. In contrast to nontechnical attacks, software and systems knowledge are used to perpetmte technical attacks ・ In conducting a technical attack, an expert hacker often uses a methodical approach ・2.How are DDoS attacks peipetrated?Once an attacker has access to a large number of computers, they load the specialized DDoS software onto these computers. The software lays in wait, listening for a command to begin the attack. When the cominand is given, the distributed network of computers begins sending out requests to the target computer. The requests can be legitimate queries for information or can beveryspecialized computer commands designed to overwhelm specific computer resources.3.What are the major forms of malicious code?Viruses, Worms, Macro viruses and macro worms, and Trojan Horses.4.What are some common mistakes that EC sites make in managing their security?Undervalued information. Few organizations have a clear understanding of the value of specific information assets.Narrowly defined security boundaries. Most organizations focus on securing their internal networks and fail to understand the security practices of their supply chain partners.Reactive security management. Many organizations are reactive rather than proactive focusing on security after an incident or problem occurs.Dated security management processes. Organizations rarely update or change their security practice to meet changing needs. Similarly, they rarely update the knowledge and skills of their staff about best practices in information security.Lack of communication about security responsibilities. Security often is viewed as an IT problem, not an organizational one.Chapter 1 Introduction to E-Commerce 1195.Describe the difference between physiological biometrics and behavioral biometrics・ Physiological biometrics are based on measurements derived directly from different partsof the body (e.g., sea ns of fingerprints, the iris, hand geometry, and facial characteristics)・ In contrast, behavioral biometrics are derived from various actions and indirectly from various body parts (e.g., voice scans or keystroke monitoring ).6.Describe the basic components of encryption・All encryption has four basic parts: the plaintext, ciphertext, encryption algorithm, and the key.7.What are the basic differences between symmetric and asymmetric encryption?In a symmetric (private) key system the same key is used to encrypt and decrypt the plaintext. The sender and receiver of the text must share the same key without revealing it to anyone else——thus making it a so-called private system.Public (Asymmetric) key encryption uses a pair of matched keys—a public key that is publicly available to anyone and a private key that is known only to its owner.8.What is a personal firewall?Personal firewalls are designed to protect desktop systems by monitoring all the traffic that passes through the computer\ network interface card.Chapter 7 PricingI.True or FalseI.F 2.T3. F4.T5. FII.Fill the blanks1.Target-return pricing2.internd content is easy to package; of the low friction between buyers and sellers; the cost of adding new customers is low3.frenzy pricingIII.Answer the following questions1 ・ Identify the six results of the interactivity force of the Internet on pricing・(1)It is easier to reach wider audiences.(2)It is easier and cheaper to implement dynamic pricing strategies・(3)It is easier and cheaper to change prices・⑷ It is cheaper for consumers to investigate prices. 120 电子商务专业英语(第二版)(5)It is easier to understand and measure consumers? reactions to price promotions・(6)It is easier to receive customer feedback on price, understand customer willingness to pay for a product, and implement price scrimin at ion strategies.2.In what ways has the individualization force of the Internet affected pricing?(1)By informing companies of their pricing and product desires, consumers make it easier for firms toconvey prices of products in which they have an interest・(2)Customers can register their preferences with firms, making it easier for those finns to offer targeted, individualized pricing promotions・(3)Customers can more easily participate in dynamic pricing processes. Sites that practice dynamic pricing can notify customers via e-mail when their bids are no longer the highest.3.What is a loss leader? What types are most likely to be used?A loss leader is an item offered at very low prices (below its total cost) in order to attract greater store traffic. Typically, such items are well-known brands, staples for price-sensitive consumers, and/or seasonal/holiday/special demand items.4.Describe the two primary ways that the Internet has enhanced the attractiveness of dynamic pricing. First are decreased menu costs. Menu costs are the costs associated with changing the price of a good. For goods advertised on the Web, it is easy and virtually costless to change product prices, making it very attractive for firms to change their prices based on demand and supply conditions. Second is interactivity. The Internet makes it easy for sellers and buyers around the world to interactand negotiate prices. The fact that buyers and sellers can easily interact from their homes or workplaces via the Internet makes it easy to conduct dynamic pricing structures.Chapter 8 Internet MarketingI.Answer the following questions1.What is Internet marketing?Internet marketing is the process of building and maintaining customer relationships through online activities tofacilitate the exchange of ideas, products, and services that satisfy the goals of both parties.2.What are the seven stages of Internet marketing?The seven stages are (1) setting corporate and business-unit strategy, (2) framing the market opportunity, (3)formulating the marketing strategy, (4) designing the customer interface, (5) designing the marketing program, (6)crafting the customer interface, and (7) evaluating the results of the marketing program.3.What are the four stages of the customer relationship?The four stages are: (1) awareness (the degree to which the customer has some basic information, knowledge, Chapter 1 Introduction to E-Commerce 121or attitudes about a firm or its offerings, but has not initiated any communications with the firm);(2)exploration(customer and firm begin to initiate communications and actions that enable an evaluation of whether or not to pursuea deeper connection); (3) commitment (customer and firm feel a sense of obligation or responsibility for each other);and (4) dissolution (isolation of the most valuable customer group and subsequent focus on this particular group).4.What are the six classes of variables in the Internet marketing mix?The six variables are product, pricing, communication, community, distribution, and branding・5.What is the Marketspace Matrix?The Marketspace Matrix is a framework illustrating the levers that the Internet marketer may choose to use ateach stage of the customer relationship. These levers are the six classes of variables including product, pricing,communication, community, distribution and branding, and the stages of customer relationships are awaieness,exploration, commitment and dissolution.6.How do interactivity and individuality come into play in the design of the marketing program? Interactivity is the extent to which two-way communication flow occurs between the firm and customers; individuality refers to a consumer's personal experience with the firm. Both impact the design of all of the levers ofthe Internet marketing mix一price, market communications, and products and services・7.What are the critical success factors for the Internet marketing professional?The critical success factors are (I) customer advocacy and insight (marketing professionals need to strategicallycollect information from many disparate sources, create insightful customer mosaics, and effectively translate theminto marketing strategies and tactics); (2) integration (marketing professionals need to have an integrated or holisticview of the customer and the enterprise in order to create a uniquely advantaged strategic plan); (3) balanced thinking(marketing professionals need to be highly analytical and very creative in order to understand the strategic andtactical implications of the Internet); and (4) willingness to accept risk and ambiguity (marketing professionals needto retool themselves and their companies to enter into a whole new era of customer-centric marketing). 122电子商务专业英语(第二版)Chapter 9 Legal Issues of E■CommerceI.True or False1.T2.F3.T4.F5.T6. F7.T&FII. Answer the following questions1.List some of the ways that the Internet can be used to collect information about individuals.(1)By reading an inciividuaPs newsgroup postings(2)By looking up an individual5s name and identity in an Internet directory(3)By reading an individuaPs e-mail(4)By conducting surveillance on employees(5)By wiretapping wireline and wireless communication lines and listening to employees(6)By asking an individual to complete a Web site registration(7)By recording an individuaPs actions as they navigate the Web with a browser, usually using cookies2.List four types of intellectual property.There are four main types of intellectual property in EC: copyrights, trademarks, domain names, and patents.3.List the legal rights covered by a copyright.A copyright is an exclusive grant from the government that confers on its owner an essentially exclusive right to: (1) reproduce a work, in whole or in part, and (2) distribute, perform, or display ♦Itto the public in any form or manner, including the Internet. In general, the owner has an exclusive right to export the copyrighted work to another country.4.List the legal rights of a trademark owner.The owner of a registered trademai-k has exclusive rights to: (1) Use the trademark on goods and services for which the trademark is registered. (2) Take legal action to prevent anyone else fromusing the trademark without consent on goods and services (identical or similar) for which the trademark is registered.Chapter 10 LogisticsI.l.B 2.A 3. A 4.B 5.C 6.A 7.AII.Translations:1.物流是与时间有关的资源配置或是总供应链的战略管理。

电子商务专业英语教案

电子商务专业英语教案教案标题：电子商务专业英语教案教学目标：1. 通过本课程的学习，学生将能够掌握电子商务领域常用的英语词汇和表达方式。

2. 培养学生在电子商务领域进行交流和沟通的能力。

3. 提高学生的听、说、读、写技能，以便他们能够在电子商务领域进行有效的英语沟通。

教学内容：1. 电子商务领域的常用英语词汇和短语，包括但不限于电子商务平台、在线支付、电子商务法律法规等。

2. 电子商务领域的常见对话和交流场景，如客户咨询、订单处理、投诉处理等。

3. 电子商务领域的相关阅读材料，如电子商务案例分析、行业报告等。

教学方法：1. 任务型教学法：通过模拟真实的电子商务交流场景，让学生进行角色扮演，提高他们的口语表达能力和应对能力。

2. 合作学习法：组织学生进行小组讨论，分享他们对电子商务领域的理解和经验，促进彼此之间的学习和交流。

3. 多媒体教学法：利用多媒体资源，如电子商务相关的视频、音频和图片，帮助学生更好地理解和记忆学习内容。

教学步骤：1. 导入：通过展示一段电子商务交流视频，引发学生对电子商务英语学习的兴趣。

2. 词汇和短语学习：介绍电子商务领域常用的英语词汇和短语，通过课堂练习和互动让学生掌握并运用。

3. 对话和交流训练：设计各种电子商务交流场景，让学生进行角色扮演，提高他们的口语表达和应对能力。

4. 阅读理解：提供电子商务领域的相关阅读材料，让学生进行阅读并回答问题，加深他们对电子商务英语的理解。

5. 写作训练：要求学生根据给定的电子商务主题，撰写相关的商务邮件或报告，提高他们的写作能力和专业素养。

6. 总结和复习：对本节课所学内容进行总结，并布置相关的课后作业，巩固学生的学习成果。

评估方式：1. 口语表达能力评估：通过学生的角色扮演和对话练习，评估他们在电子商务交流中的口语表达能力。

2. 阅读理解能力评估：通过学生对电子商务相关阅读材料的理解和回答问题，评估他们的阅读理解能力。

3. 写作能力评估：通过学生的商务邮件或报告撰写，评估他们的写作能力和专业素养。