物流英语总复习——阅读理解

总复习---阅读理解

1、F o r e c a s t i n g d e m a n d s：P66-67

Demand forecasting involves determining the amount of product and service that customers will require in the future. It is important to all operations such as marketing, manufacturing, and logistics. * Marketing forecasts determine promotional strategies, allocation of sales force, pricing strategies, and market research activities.

* Manufacturing forecasts determine production schedules, purchasing and acquisition strategies, and in-plant inventory decisions.

* Logistics forecasts determine product transportation and storage.

Demand forecasting enables managers to allocate their resources (budgets) effectively to meet demands. Forecasting can be difficult given the market uncertainties. However, the company should undertake demand forecasting and communicate the results to other departments. Sophisticated computer models, trend analysis, sales force estimates, or other methods can help develop such forecasts.

1: If you want to determine promotional strategies for you sales department, you should conduct a

____ forecast.

A、Marketing

B、Manufacturing

C、Logistics

D、All of the above

2: Forecasting can be difficult given the market uncertainties, this sentence means:

A、Uncertainty can be given through forecasting

B、Uncertainties can’t be given through forecasting

C、Certainties can be given through forecasting

D、Uncertainties can’t be given through forecasting

3: The word “undertake”means ____.

A、Perform

B、Go

C、Include

D、Consider

2、P70：v i r t u a l w a r e h o u s e

VW is a network to enable fast and accurate sharing of information using advanced technologies such as computer network. The advantages include better accuracy, customer service, precise control of transportation and data analysis capabilities to anyone capable of using the virtual databases. The concept of virtual warehousing is not yet mature. It has been implemented partly at some of the electronics and telecommunications companies. Successful implementation of VW greatly depends upon advanced communication capabilities, efficient transportation alternatives and math to make stocking, communication and transportation decisions.

1: About VW, the wrong expression about it is ____.

A、Is a network

B、Has great advantages

C、Not commonly used nowadays

D、Is mature for adopting

2: the meaning of “implementing” in this paragraph is similar to ____.

A、Play

B、Enable

C、Require

D、Conduct

3: To implementing the VW, which element is not unnecessary according to this paragraph?

A、Advanced communication

B、Efficient transportation alternatives

C、Math

D、Capital

3、D e v e l o p m e n t o f G r e e n L o g i s t i c s P72

“Greenness” has become an increasing concern. The new field of logistics was an opportunity for the transportation industry to present a more environmentally friendly face. Many articles and research suggest how the environment could be incorporated in the logistics industry.

Recycling and disposal led to a new sub- sector of reverse logistics. This reverse flow involves the transport of waste and the movement of used materials. Reverse logistics is also called reverse distribution, reverse flow logistics and green logistics.

However, the logistics industry has been facing the critical issues such as pollution, congestion, and resource used up that the logistics industry is still not very “green”.

1: Greenness here means ____.

A、Healthy

B、Environmental

C、Recycled

D、Reused

2: Please choose from the wrong expression about the Greenness in logistics.

A、Greenness is now an important concern for many operations of logistics.

B、Reverse logistics belongs to environmental logistics.

C、Logistics industry is still facing problems before they are green one.

D、In logistics development, the environmental elements have not been taken into consideration. 3: The word “critical” here means ____.

A、Vital

B、Common

C、Serious

D、Crucial 至关紧要的

4、f r e i g h t f o r w a r d e r

Originally, a freight forwarder was a commission agent performing on behalf of the exporter/importer routine tasks such as loading and unloading of goods, storage of goods, arranging local transport, obtaining payment for his customer, etc. However, the expansion of international trade and the development of different modes of transport over the years that followed enlarged the scope of his services.

Today, a freight forwarder plays an important role in international trade and transport. The services that a freight forwarder renders实施may often range from routine and basic tasks such as booking of space or customs clearance to a comprehensive package of services covering the total transportation and distribution process.

1: According to this paragraph, the wrong expression is ____.