最新E—commerce 基础讲义 PPT
合集下载
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations
responding to environmental pressures.
7
Electronic Commerce: Definitions and Concepts
E—commerce 基础讲义 PPT
Agenda
1. Your instructor 2. Course outline 3. Q&A about the course 4. Lecture
Overview of eCommerce
2
Your Instructor
• What would you like to know about me?
11
The Dimensions of Electronic Commerce
12
Electronic Commerce: Definitions and Concepts
• EC organizations
brick-and-mortar organizations Old-economy organizations (corporations) that perform most of their business off-line, selling physical products by means of physical agents virtual (pure-play) organizations Organizations that conduct their business activities solely online click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, but do their primary business in the physical world
– EC takes several forms depending on the degree of digitization (the transformation from physical to digital)
(1) the product (service) sold, (2) the process, (3) the delivery agent (or intermediary)
In this course, we use the broadest meaning of EC, which is equivalent to EB (above)
10
Electronic Commerce: Definitionsus Partial EC
6
Learning Objectives
5. Describe the business environment as a driver of EC.
6. Describe some EC business models. 7. Describe the benefits of EC to organizations,
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
8
Electronic Commerce: Definitions and Concepts
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC.
• EC is defined through these perspectives
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
3
Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
4
Overview of Electronic Commerce
Learning Objectives
9
Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization
responding to environmental pressures.
7
Electronic Commerce: Definitions and Concepts
E—commerce 基础讲义 PPT
Agenda
1. Your instructor 2. Course outline 3. Q&A about the course 4. Lecture
Overview of eCommerce
2
Your Instructor
• What would you like to know about me?
11
The Dimensions of Electronic Commerce
12
Electronic Commerce: Definitions and Concepts
• EC organizations
brick-and-mortar organizations Old-economy organizations (corporations) that perform most of their business off-line, selling physical products by means of physical agents virtual (pure-play) organizations Organizations that conduct their business activities solely online click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, but do their primary business in the physical world
– EC takes several forms depending on the degree of digitization (the transformation from physical to digital)
(1) the product (service) sold, (2) the process, (3) the delivery agent (or intermediary)
In this course, we use the broadest meaning of EC, which is equivalent to EB (above)
10
Electronic Commerce: Definitionsus Partial EC
6
Learning Objectives
5. Describe the business environment as a driver of EC.
6. Describe some EC business models. 7. Describe the benefits of EC to organizations,
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
8
Electronic Commerce: Definitions and Concepts
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC.
• EC is defined through these perspectives
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
3
Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
4
Overview of Electronic Commerce
Learning Objectives
9
Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization