Unit 11 英语阅读第一册(上外教材,英语专业)(课堂PPT)

② Prefix (P147)
• over-
• Examples:
• overwork • overpraise • overweight • overanxious • overact
• re-
• Examples:
• replace • reconsider • rewrite • regain • recall
advertising successful? 3) How do you understand “high context
culture” and ”low context culture”?
Reading Skill Practice
• Reading Skill: Understanding Sentences
Section B
1. Read the passages in this part within 10 mins, and finish the exercises after them.
2. Check the answers.
☆Remember to use the reading skill we have learned.
Section A
Word Pretest 1. Do Word Pretest (P142) within 3 mins. 2. Underline the italicized words in Text I when you read it later.
Text I: International Advertising as a
Key to Prefix
• 1. reconsideration • 3. replace • 5. regain • 7. recall
2. overpraised 4. overwork 6. overweight 8. overanxious
10
Cloze (P148)
① money ② attempt ③ persuade ④ growing ⑤ preference ⑥ advertisers ⑦ rational ⑧ unconscious
Unit 11
Advertising
Teaching Objectives
1. Read some passages about advertising. 2. Enable students to know more about
advertising and cultural shock. 3. Do some reading and vocabulary
• Exercise on P145
Vocabulary Building
① Word Match (P147)
• 1. associate • 2. substantial • 3. literacy • 4. milestone
• 5. remarkable • 6. connotation • 7. features • 8. shades
Assignments
• 1. Read Text II in Section C after class. • 2. Read widely after class and take
some notes. • 3. Preview the next unit.
exercises.
Teaching Procedures
Lead-in Questions: 1. Is your buying of goods influenced by
ads? Why? 2. What do you think of some famous
people advertising for some products or medicine?
Section C
1. Read this section, and finish the exercises after it.
2. Some questions for you to consider while reading: 1) What factors should we consider when we do an advertisement? 2) Talk about the advantages and disadvantages of Ads with ing:
Read the text again and consider the following questions.
1) What is international advertising ? 2) How can we make an international
Communication Process
* General Reading: • Read the text, time it and record the
time it takes. • Do the Reading Comprehension
exercise on P145 as quickly as possible.