旅游英语课件
旅游英语第一讲ppt课件
Travel as circle
Return
Reach
Tourism as a
phenomenon
The other
Definition of tourism
Elements
The temporary movement of persons to destinations away from their usual or normal houses, the activities entered upon during their stay in those destinations and the facilities developed to provide for their requirements/needs.
English for Tourism
III. Focal points
Grading Scheme ➢Attendance and participation ➢ Assignments ➢ Final exam (oral or written)
➢What is tourism? ➢Why do people travel? ➢What is a travel agency?
English for Tourism
Tourism-related industries
Food industries
Food & Beverage: Not only provide basic sustenance for tourists but an important factor in the overall tourism experience. Transportation
通过对学生进行听力口语等英语听说技能的训练使学生能用所学英语开展实际业务工作进行酒店的前厅接待客房服务餐饮服务及旅游接待涉外导游提高学生的听力理解水平口语表达能力和对语言运用的分析理解能力
旅游英语课件Unit 1 Travel and Tourism
主编：孙南南 2013.12
Section A Passage Reading
Text A Travel Agency
Background Information:
1. Thomas Cook 近代旅游业之父 In 1841, as secretary of the South Midland Temperance
Section A Passage Reading
Text B Independent Travel
New Word: resident [ 'rezidənt ] n. 居民 bulk [ bʌlk ] n. 大部分，大块，容量 facility [ fə'siliti ] n. 设施，设备 book [ buk ] v. 预定，登记 at short notice 在短时间内，立刻 transfer [ træns'fə: ] n. 转让，转移，传递 baggage [ 'bægidʒ ] n. 行李
Package holidays are organized by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
Association, Thomas Cook persuaded the Midland Countries Railway Company to run a special train between Leicester and Loughborough for a temperance meeting on July 5. He organized an excursion for his members at a fare of one shilling return. It turned out to be an immediate success—altogether 570 seats were sold. For his efforts Cook received a 5 percent commission. Although not the first excursion train run in England, it was believed to be the first publicly advertised excursion train organized by a middleman. Thus Thomas Cook ct rail excursion agent whose pioneering efforts were eventually to be copied widely in all parts of the world.
旅游英语ppt课件图片
Pay attention to payment security
When using payment tools, pay attention to the surrounding environment to avoid disclosing personal information or passwords.
Leisure activities
01
Introduce various leisure activities such as SPA, massage, gym, etc., and provide English expressions.
Entertainment programs
02
Provide English entertainment program recommendations, such as concerts, dramas, movies, etc., to help learners enrich their travel life.
Detailed description
Natural scenery is one of the important attractions of tourism, such as magnificent mountains and rivers, clear lakes, beautiful beaches, and dense forests. These natural landscapes not only provide beautiful scenery, but also provide tourists with opportunities to get close to nature and experience its wonders and beauty.
《旅游英语》课件——Confucianism
Part I
The Historical Position of Confucianism
The Historical Position of Confucianism
Han Dynasty(206BC-220AD)
state religion.
In most dynasties Up to now
Thank you!
The Core Ideas of Confucianism
Confucianism attaches great importance to filial piety, respect for elders and caring for the young.
Confucianism pays attention to personal moral cultivation, encourages people to continuously improve their moral level.
official ruling thought mainstreamre.
main thought foundation and core values representative and symbol of Chinese culture.
Part IV
The Core Ideas of Confucianism
The Core Ideas of Confucianism
The core of Confucianism is "Ren" and "Li".
"Benevolent policy" and "rule by rites" played an important role in consolidating and continuing the feudal rule and maintaining the unity and stability of the country
新职业英语旅游英语Unit 1 ppt课件
旅游 Unit 1 Marketing and Preliminary Work 英语
Task 12
旅游 Unit 1 Marketing and Preliminary Work 英语
Task 1 Being a tour guide, you should know what to prepare before
旅游 Unit 1 Marketing and Preliminary Work 英语
Reading A
Task 1 Match each type of tourism with its corresponding picture.
Try to describe them in English briefly.
(c)— Agritourism: It is the practice of attracting travelers or visitors to an area or areas used primarily for agricultural purposes.
旅游 英语
T Unit 1 Marketing and Preliminary Work
Reading A
2. timeshare
A timeshare is a form of ownership or right to the use of a property. The property is typically in a resort area, and multiple parties hold rights to use it. Each sharer is allotted a period of time (typically one week, and almost always the same time every year) in which they may use the property.
旅游英语综合教程课件
Learn about quality standards and quality control methods for tourism products Understand how to ensure product quality and customer satisfaction through effective quality control measures
being able to solve common problems that may arise during a meal, such as appeals or dietary restrictions
Introduction to tourist attractions
要点一
Introduction to local attractions
01
Introduction to restaurant services
explaining the menu, taking orders, making recommendations, and explaining the payment process
02 03
Communication skills
Front desk services
handling phone calls, making reservations, arranging wake-up calls, handling mail and deliveries, and providing information about the hotel's facilities and services
03
旅游英语电子课件Unit 4Transportation
Lesson 84
Look and Learn Dialogue Reading Learn More New Words and Phrases
Unit 4
Lesson 84
Step 2: There was more than one flight for him to choose. He chose the flight of Egyptair.
Business Class Boarding Pass
Lesson 84
Unit 4
Look and Learn Dialogue Reading Learn More New Words and Phrases
Economy Class Boarding Pass
Lesson 84
Unit 4
Look and Learn Dialogue Reading Learn More New Words and Phrases
Unit 4
Lesson 84
赵平准备乘飞机从美国洛杉矶飞往加拿大多伦多，中途在芝 加哥转机。他正在洛杉矶机场办理换登机牌、托运行李、过 安检等一系列登机手续。 Agent: It’ll go straight through. Here is your boarding pass—your flight leaves from gate 15A and it’ll begin boarding at 12:45. The departure time is 13:30. Your seat number is 32D. Have a nice flight!
第二步：不止一个航班供他选择。他选择了埃及航空公司航班。
旅游主题英语ppt课件
Package Tour
跟团旅游
16
What is a package tour?
• a tour arranged by a travel agent; transportation and food and lodging are all provided at an inclusive price.
18
Three largest agencies in China
• China Travel Service Head Office (CTS) 中国旅行社 • China International Travel Service Head
Office (CITS) 中国国际旅行社 • China Youth Travel Service (CYTS) 中国青年旅行社
23
• Medical tourism is often seen as adding medical services to common tourism.
24Βιβλιοθήκη Business Travel
1. What is business travel?
Travels with business purposes.
20
Benefits
• Low cost • Release anxiety • Easier to get to a special event as a group • You won’t miss attractions worth watching
21
Disadvantages
• The disadvantage of group package tour is a lack of personalized content in many cases . Tourists have to give up their individuality to adapt to the collective common.
有关旅游的英语课件
tourism is not only an individual behavior, but also a social phenomenon. It involves various social factors, such as culture, economy, politics, and environment.
Detailed description
European tour destinations
Summary
The Americas have diverse cultures and magnificent natural landscapes, making them an important component of global tourism.
Detailed description
Team trips are usually organized by travel agencies, and tourists can choose different themes and destinations. This travel method is suitable for those who enjoy communicating and sharing travel experiences with others, while also saving time and energy.
Detailed description
There are many famous cities and attractions in the United States, such as New York, Los Angeles, Las Vegas, and so on. In addition, there are many national parks and museums in the United States. Canada also has many beautiful cities and attractions, such as Toronto, Vancouver, and so on. South America and the Caribbean are known for their beautiful beaches and diverse cultures.
旅游英语 清华大学出版社完整Unit1ppt课件
somedomestictypicaltravellingroutesbackgroundknowledgebackgroundknowledgewhentravanizedtravelagenciestransportationitinerarytravelerswecanalsobooktrainticketsairticketstours旅游类型typestours旅游类型inclusivetour包价旅游flydrivepackagetour自驾游conductedtour有导游陪同的旅游foreignindividualindependenttour散客旅游cultureorientedtravel文化旅游escortedtour全程陪同旅游leisuretravel休闲旅游10specialinteresttour专门兴趣旅游11agriculturaltourism农业观光旅游12sportstourism体育旅游practicematerialspracticematerialsdialogueonedecidewhethereachfollowingsentencesmanwantsnewyorknextweek
旅游英语多媒体课件
• Situational Conversations • Greeting
• • • •
scene 1 （ A: Local guide ; B: Tour leader ） A: Excuse me, sir, but are you Mr. William Smith ? B: Yes, I am . A: How do you do , Mr. William Smith? I’m Wang Feng, your local guide from CITS. • B: How do you do, Mr. Wang ? Nice to meet you. • A: Nice to meet you , too. Welcome to Hangzhou. Could you tell me whether everyone of the group is here, Mr. William Smith? • B: I’m sorry to say that one couple didn’t come for sudden illness. We have twenty-three people including me now.
2. Transferring • Scene 1 ( A: Guide; B: Tour Leader; C: Tour Member ) • A: Good evening, ladies and gentlemen. Are we all on the bus? • B: Just a moment please. Mrs. Johnson is not here yet. • A: Where is she ? • B: There she comes. • C: I’m sorry. Am I the last one ? • A: Yes, but that’s all right. I guess you are attracted by the beauty of the airport, aren’t you? • C: Well, yes! But now I’m ready to go.
旅游英语课件Tourism
旅游英语课件 TourismUnit1 What is Tourism?Unit1 What is Tourism?When we think of tourism; we think primarily of people who arevisiting a particular place for sightseeing, visiting friends and relatives, taking a vacation, and having a good time. They may spendtheir leisure time engaging in various sports, sunbathing, talking, singing, taking rides, touring, reading, or simply enjoying the environment. If we consider the subject further, we may include in our definition of tourism people who are participating in a convention, a business conference, or some other kind of business or professional activity, as well as those who are taking a study tour under an expert guide or doing some kind of scientific research or study.These visitors use all forms of transportation, from hiking in a wilderness park to flying in a jet to an exciting city. Transportation can include taking a chairlift up a Colorado mountainside or standing at the rail of a cruise ship looking across the blue Caribbean. Whether people travel by one of these means or by car, motorcoach, camper, train, taxi, motorbike, or bicycle, they are taking a trip and thus are engaging in tourism.Any attempt to define tourism and to describe its scope fully must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of acomprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as acultural and employment factor. Of importance to their group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect ma be beneficial of harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these tourists and other visitors.Tourism is a composite of activities, services, and industries that delivers a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are traveling away from home. It encompasses all providers of visitor and visitor-related services. Tourism is the entire world industry of travel, hotels, transportation, and all other components, including promotion, that serves the needs and wants of travelers. Finally, tourism is the sum total of tourist expenditures within the borders of a nation or a political subdivision or a transportation-centered economic area of contiguous states or nations. This economic concept also considers the income multiplier of these tourist expenditures.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. Each of the many definitions that have arisen is aimed atfitting a special1Unit1 What is Tourism?situation and solving an immediate problem, and the lack of uniform definitions has hampered study of tourism as discipline. Development ofa field depends on (1) uniform definitions, (2) description, (3)analysis,(4) predictions, and (5) control.Modern tourism is a discipline that has only recently attracted the attention of scholars from many fields. The majority of studies have been conducted for special purposes and have used narrow operational definitions to suit particular needs of researchers or government officials; these studies have got encompassed a systems approach. Consequently, many definitions of “tourism” and “the tourist” are based on distance traveled, the length of time spent, and the purpose of the trip. This makes it difficult to gather statistical information that scholars can use to develop a database, describe the tourism phenomenon, and do analyes. The problem is not trivial. It has been tackled by a number of august bodies over the years, including the League of Nations, the united Nations, the World Tourism Organization (WTO), the Organization for Economic Cooperation and Development (OECD),the National Tourism Resources Review Commission, and the U.S. Senate?s National Tourism Policy Study.World Tourism OrganizationThe international Conference of Travel and Tourism Statistics convened by the World Tourism Organization (WTO) in Ottawa, Canada, in 1991 reviewed, updated, and expanded on the work of earlierinternational groups. The ottawa Conference made some fundamental recommendations of definitions of tourism, travelers and tourists. The United Nations Statistical Commission adopted WTO? recommendations on tourism statistics on March 4, 1993.TourismWTO has taken the concept of tourism beyond a stereotypical image of “holiday-making.”The officially accepted definition is:Tourism comprises theactivities of persons travelin to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” The term usual envi-ronment is intended to exclude tripswithin the area of usual residence and frequent and regular trips between the domicile and the workplace and other community trips of a routine character.1. International tourism:a. Inbound tourism: visits to a country by nonresidents.b. Out bound tourism: visits by residents of a country to another country.2. Internal tourism: visits by residents of a country to their own country.3. Domestic tourism: internal tourism plus inbound tourism (the tourism market of accommodation facilities and attractions within a country).4.National tourism: Internal tourism plus outbound tourism (the resident tourism market for travel agents and airlines).Traveler Terminology for International TourismUnderlying the foregoing conceptualization of tourism is the overall concept of traveler, defined as “any person on a trip between two ormore countries or between twoor more localities within his/her countryof usual residence.” All types of travelers engaged in tourism are describedas visitors, a term that constitutes the basicconcept of the entire system of tourism statistics. Visitors are persons who travel to a country other than the one in which they generally reside for a2Unit1 What is Tourism?period not exceeding 12 months, whose main purpose is other than the exercise of an activity remunerated from within the place visited. Visitors are subdivided into two categories:1. Same-day visitors: visitors who do not spend the night in a collective or private accommodation in the country visited: for example,a cruise ship passenger spending four hours in a port.2. Tourists: Visitors who stay in the country visited for at least one night: for example, a visitor on a two-week vacation.There are many purposes for a visit, notably pleasure, business, and other purposes, such as family reasons, health, and transit.Wordschairlift an apparatus which carries people up and sown steep slopes in chairs that hang from a moving wire 升降椅;空中缆椅camper a motor vehicle big enough to live in when on holiday, use.Having cooking equipment and beds in the back part 野营车motorbike a motorcycle 摩托车psychic of the mind as opposed to the body精神上的jurisdiction the right to use the power of an official body, esp. in order tomake decisions on questions of law 管辖权;司法权，审判权composite something made up of different parts or materials 混合物，合成物encompass to include or be concerned with (a wide range of activities,subjects, ideas) 包含，包括;涉及subdivision the act of dividing something that has already been divided,or the parts that result from doing this 再分，细分contiguous (to, with) touching, next (to); having a shared borde(正式)接触着的，接近的;接壤的multidimensional 多维的hamper to cause difficulty in movement or activity 阻碍，妨碍;牵制trivial of little worth or importance 琐碎的，没有价值的august lit noble and grand 威严的;高贵的convene to call (a group of people, committee) to meet 召集(会议);召集开会stereotypical as in an overly simple picture or opinion of person, group, orthing老套的，旧框框的consecutive following in regular unbroken order 连续的，连贯的domicile formal or law a person?s home; the place where a person lives or is considered to live for official purposes[法]户籍，正式居住地，信处workplace the room r building in which workers perform their work工作场所;工厂;车间inbound AmE incoming; inward bound 进来的3Unit1 What is Tourism?outbound mowing sway from the speaker or the starting point 外出的，离开出发点underlie to be a hidden meaning or cause of 位于……之下;成为……基础foregoing (the one) that has been mentioned 前面的(事物)，刚提到的(事物)conceptualization something that form a concept or concepts of概念化remunerate to reward; pay (someone) for work or trouble(正式)给……报酬;补偿transit the going or moving of people or goods from one place to another通行;过境Additional ReadingText A Mass TourismThe Historical SettingTourism harks back to the conquest of Alexander the Great (356-323BC) and the subsequent development of the Hellenistic urban system. It is argued that tourism requires both large claustrophobic cities and the means to escape from them, both of which were present in Greece during this period.Within modern times, the notion of tourism is closely linked to the idea of the “Grand Tour”,thwhich s panned the 16th to 19 Centuries. The Grand Tour is a “tour of certain cities in Western Europe undertaken primarily, but not exclusively, for education and pleasure”. This later era of grand tourism was typified by long, expensive, “classical” and “romantic” visits, mainly by the British aristocracy, to France, Italy, Germany, Switzerland and the Low Countries. Over time, and with the rise of the middle professional class, the Grand Tour was patronized by a wider segment of the population. Nonetheless, only 3%~4% of the Population represented the nucleus from which Grand Tourists might have be drawn. The golden age of the Grand Tour was the 18th Century, particularly the 30 years before the outbreak of the French Revolutionin 1789. By the 1830s, the length of the Grand Tour fell from an average of 40 months in the mid-16th Century to an average of only 4 months.The growth of tourism to “mass” proportions as it is known today, has its foundation inseveral timely innovations: technologically in the field of transportation; and in the existence of a critical facilitating force, entrepreneurship-in the person of Thomas Cook.In 1815, 1 year after the Battle of Waterloo ended the Napoleonic wars, the first channel crossing by steamer was made (the site of the battle itself becoming a major tourist attraction). By 1812, a regular service was operated between the ports of Dover and Calais. In 1828 the first railways were laid in France and Austria, and in 1844 the railway reached Switzerland. “Thisrevolution in Transport technology and the low cost, speed and efficiency that it provided, led to an immediate expansion of European tourism.”Complementing transportation technology was the existence of entrepreneurial talent, “initiative” and “organizing genius” in the person of Thomas Cook. “His originality lay in his methods, his almost infinite capacity for taking trouble, his acute sense of the needs of his clients, his power of invention and his bold imagination” (Young, 1973). It has been written that “the4Unit1 What is Tourism?father of modern tourism was unquestionable Thomas Cook” (English, 1986). “Cook was the perfect entrepreneur, a brilliant opportunist, quick to sense the need of his clientele…” (Turner and Ash, 1975). Hewas a true Schumpeterian entrepreneur-“a leader, a disturber of the peace”, whohad the initiative, authority, foresight, and intuition and psycheto carry out innovations.Thomas Cook organized travel on a scale that had never been seen before. He heralded an era of organized, large-scale, relatively cheap tourism spread across national, regional and international destinations. If Europe had the “hot spots” for the Grand Tourists, the opening of the Far East, India and America, were the hallmarks of the Cook era. Until the early 1860s, Britain remained the main field of Cook?s activities; in 1862 he moved into Europe; he moved into America in 1866; took his first round-the-world trip in 1872; reached India and the Far East by the 1880s; and the first Cook hotel was established at Luxor (Egypt) in 1877.In 1862, the first true package tours were provided by Cook-all the details of transport and accommodation were pre-arranged for tourists who were, generally, of modest means. Spurred on by his example and the profits made by this entrepreneur, many imitators entered the fray. Turner and Ash write, for example, that …it was not long before his example was imitated; in 1863, the Stangen Travel Agency was established in Breslau. Stangen soon moved his center of operation to Berlin and became a successful rival to Cook? (Tuner and Ash, 1975). By 19th –Century advancesin transport technology, Thomas Cook and Son had effected arevolution in tourism by the end of the century. No longer the preserve of the wealth and the leisured, tourism was now an industry. While an average of 257 people per annum took part in Grand tourism during the 1547-1840 period (Towner, 1985), Cook had taken 20000 people to the Paris Exhibition of 1879-such was the magnitude of his entrepreneurial prowess.Despite the leaps and bounds that the industry experienced, tourism, until the 1930s, was still a matter of trains, boast and coaches. Travel by water transportation was a very important form of tourism during the 1920s and 1930s. The ships themselves were a form of floating hotel, where the act of travel was equated with tourism. Travel was seen as an end in itself. As if the industry has gone full circle, today, cruise tourism is one of the fastest growing segments of the international tourism industry.It was in 1950 that the first package holiday built around air transport was organized. This was undertaken by Vladimir Raitz, a Russian émigré educated at the London School of Economics. His successful company, Horizon Holidays (now merged with Thomson, the largest UK operator) was one of the top three tour operators in Britain. By the 1960s, the package holiday business began to use air transport in a major way as Raitz?s competitors, spurred on by his success also began using the aircraft.Still, foreign travel in the 1930s remained a luxury commoditywithin the reach of only a privileged few having both plenty of free time and considerable purchasing power. This picture was to change when, coupled with post-war peace and prosperity, came innovations in aircraft technology and changes in labor legislation, which provided paid holidays, and the development of the package tour. Aided by these innovations, mass tourism had arrived.Mass Tourism DefinedMass tourism is a phenomenon of large-scale packaging ofstandardized leisure services at fixed prices for sale to a mass clientele. Mass tourism refers to key characteristics that the international tourism industry displayed during the 1960s, 1970s, and 1980s. Mass tourism exists5Unit1 What is Tourism?if the following conditions hold.1. The holiday is standardized, rigidly packaged and inflexible, no part of the holiday could be altered except by paying higher prices.2. The holiday is produced through the mass replication of identical units, with scale economies as the driving force.3. The holiday is mass marketed to an undifferentiated clientele.4. The holiday is consumed en masse, with a lack of consideration by tourists for local norms, culture, people or the environments oftourist-receiving destinations.Standardization and rigidity are very clear characteristics ofpackage tours offered on a large scale. An inclusive charter tourprovides the same level of transportation, accommodation, meal andtransfer services to all the clients who pay the same price, visit the same sun destination, sunbathe on the same beaches, sleep in the samehigh-rise hotels and in the same type of beds, read the same tourist brochures, visit the same sites, stay the same length of time, take the same kinds of photographs and even buy the same souvenirs.Within the confines of mass, standardized and rigidly packaged tourism, choice, individuality, personalized services and flexibilityare just not possible (or where possible, it is at horrendous prices compared with the package price). There is little place within mass tourism for the individual who wishes to be different from the crows,who wishes to use different accommodation or participate in different holiday activities. It is true that many tourists have avoided the ?mass?tourist holidays and many have used the relatively cheap services of mass tourism as launching pads for their own vacations. However, in the 1960s and the 1970s, these were the exceptions rather than the common trend.Mass tourism certainly had its time and place. Today the tourism industry is in crisis. Mass tourism is no longer best practice.Conditions the gave birth to it –the frame conditions, consumers, technology, production and management practices-are themselves changing. Understanding how mass tourism came about and why it was bestpractice at the time are key to understanding why international tourism industry is being transformed and the shape that the new best practice is taking.Text B the Implications of New TourismNew tourism will change the boundaries of the tourism industry and radically alter the position of industry players. Players closest to consumers (e.g. travel agents, hotels, cruise ships) and those incontrol of the industry?s information (e.g. those that own CRSs) are expected to gain.CRSs will increasingly become the flexible alternative to pre-packaged holidays offered by tour operators. The role of tour operators is expected to decline in importance. It is no longer relevant whether a company is an airline, a travel agent, hotel or tour operator. What becomes more relevant are the activities along the value chain that they control.These changes imply a radical transformation of the opportunities available to the various players in the tourism industry. New functions and demands will emerge (e.g. quality control, flexible holidays). While at the same time other key activities will become less important (e.g. pre-packaged tours). Thus, the position of each player within the value chain will have to be re-thought. In addition, as the rules of the game continue to change, the pressures of cooperation and /or concentration are likely to be more intense.Diagonal integration-a process whereby firms use information technologies to logically6Unit1 What is Tourism?combine services for best productivity and most profitability-willbe one of the most significant developments in the international travel and leisure industry. Diagonal integration will become a international travel and leisure industry. It will continue to blur the boundaries among industry players and make the travel and tourism industry a system of wealth-creation. Already, the boundaries within the tourism industry, and between this industry and others, are becoming increasingly blurred. Players are crossing each others? borders more than ever before: banks moveinto travel agencies; insurance companies acquire hotel interests; airlines provide credit card; department stores operate travel agencies; and pleasure-boat companies move into hotels.The industry, as a result of this trend, will become more“system”-like in nature. One of thekey implications of the trend towards diagonal integration is that competitors will increasingly come from outside the industry. Equally, diagonal integration will offer opportunities for travel and tourism players to move into other industries, particularly services.New tourism holds a number of key implications for industry players. In what follows, we will briefly examine some of the implications for tour operators, travel agents, and hotels.Tour OperatorsSeveral of the value-creation activities of tour operators will decline inimportance-particularly those of packaging, risk brokerage and distribution. These functions are being increasingly superseded by computerized reservation systems. In response to the declining importance of key activities, tour operators will have to take action several fronts. They will have o: t, create more flexible packaged holidays;, expand their information functions (e.g. provide computerized reservation niches for specific products of destinations);, develop creative relationships with travel agencies (selected agents could have the option of flexible packaging holidays on-line from the tour operator?s portfolio); and, control the quality of the product at al levels.Quality control at all crucial phases in the delivery of the holiday will become a key source of competitive advantage for tour operators. Tour operators will have to take a far broader view of the holiday that they deliver. They will have to find ways of better controlling and influencing the product delivered to consumers.Travel agenciesThe importance of travel agency reservations, ticketing the client advice functions are all expected to grow in importance. Already travel agencies handle a large and growing proportion of airline bookings. In creating more value from these activities, travel agencies will have to use their CRSs creatively and provide the information that consumers want.It is to ensuring the satisfaction of the travel consumers that agencies must give priority in order to ensure their own long-term survival and competitiveness. The ability of travel agents to acquire, provide and transmit unbiased information in a courteous, efficient and timely manner will be key to their competitive success. Indeed, a competitor agency will be able to copy a convenient …high-street? location, subscribe to the same airline reservation system and place satellite printers in their corporate clients? offices. However, a competitor will have tremendous difficulty in copying travel agency personnel who place the interest of the consumers first, causing them to be loyal.New opportunities for travel agencies to create value will emerge in the areas of packaging7Unit1 What is Tourism?and in the representation of services other than those of tour operators. Travel agencies will have the information at their finger-tip to provide flexible itineraries. Strategically, through cooperation withother agencies, agents can increase buying power with airlines and other suppliers in order to obtain competitive prices for package components. This will allow travel agencies the avenue to provide competitively priced, flexible holiday packages. Travel agencies will also find it profitable to represent other services such as cruise ships, pleasure boats, car-rental companies, hotels, spas and other segments that will grow in importance in the travel and leisure industry.HotelsHotels will no longer be able to leave their marketing to tour operators or their reservations systems. They will have to get closer to their consumers and to travel agents in the market place. This is the only way that hotels will be able to adjust effectively their products to suit their changing clients. Being close to consumers and supplying the experiences they want have become so important that hotels can no longer simply sit back and expect their rooms to be sold.One of the key ingredients in the success of Sandals and SuperCluball-inclusive hotels in the Caribbean, for example, is the strong links they have established with travel agents in the marketplace. Nothing is left to chance. Sandals and SuperClub employ sales agents in the arketplace whose business it is to travel the length and breath of the USA (and increasingly mEuropean) markets to educate travel agents about their product, new services, new properties and new experiences being offered.Hotels will have to work more closely with their guests, listen to them and modify the services they offer to meet the new demands. Hotels will also have to identify market niches, segment the market and provide the experiences that consumers want and for which they are willing to pay.什么是旅游一提到旅游，我们首先会想到这样一些人:他们到某个特定的景点去观光、去拜访朋友或亲戚、去度假，并且过得很愉快。
旅游英语专项课程PPT课件( 33页)
• 可随意支配收入
• discretionary income
• disposable income
• 一般地
• by and large
• 大规模地
• on a large scale
• 适应，迎合
• cater to
• 促进，推动
• give an impetus to
• 就……而论，至于…… • so far as…is
•
4、心中没有过分的贪求，自然苦就少。口里不说多余的话，自然祸就少。腹内的食物能减少，自然病就少。思绪中没有过分欲，自然忧就少。大悲是无泪的，同样大悟
无言。缘来尽量要惜，缘尽就放。人生本来就空，对人家笑笑，对自己笑笑，笑着看天下，看日出日落，花谢花开，岂不自在，哪里来的尘埃!
•
5、心情就像衣服，脏了就拿去洗洗，晒晒，阳光自然就会蔓延开来。阳光那么好，何必自寻烦恼，过好每一个当下，一万个美丽的未来抵不过一个温暖的现在。
there are the needs for self-
actualization or self-realization, that
is, the need to develop one’s own potential, the need for aesthetics stimulation, the need to create or to
• To cater to this need, many
n
certain ethnic areas and people, providing specialized tours to return and visit “the old country” where some tourists may pick up a genealogical line or find their roots.
Unit1《旅游英语》PPT课件
This component consists of those who provide accommodations to people in the form of hotels, resorts, apartments, camps, guesthouses etc. The accommodations may be marketed individually or through the tour operators in the form of package. Direct marketing may require huge costs on advertisements while sales through a tour operator may guarantee the occupancy rate throughout a holiday season. These service providers also take care of the catering needs of the people by providing them with huge cafeterias, various fast food outlets in house or in the form of a galleria.
(Adapted from Technofunc)
Part Three: Text B: A Brief History of Tourism
The history of tourism can be traced back to ancient years. As ancient world empires grew in Africa, Asia and the Middle East, the infrastructure necessary for travel such as land routes and water ways were created and vehicles and other means for travel were developed. During the Egyptian dynasties, travel for both business and pleasure began to flourish and hospitality centers were built along major routes and in the cities to accommodate travelers travelling between central government posts and outlying territories. At the height of the Assyrian empire, the means of travel were improved, the roads were improved, and markers were established to indicate distances and directions. Later, the Persians made further improvement to the road systems and developed four-wheeled carriages for transportation.
Unit3《旅游英语》PPT课件
Part Two:
Text A:The Tour Wholesaler
Tour wholesaling became an important segment of the U.S. travel industry after World War II. It has expanded substantially since the 1960s, largely because air carriers wanted to fill the increasing numbers of aircraft seats. The tour wholesale business consists primarily of planning, preparing, and marketing a vacation tour, including making reservations and consolidating transportation and ground services into a tour assembled for a departure date to a specific destination. Tours are then sold to the public through retail outlets such as travel agents and airline ticket offices.
Part Two: Text A:The Tour Wholesaler
The tour wholesaler (also called tour operator) puts together a tour and all its components and sells the tour through his or her own company, through retail outlets, and/or through approved retail travel agencies. Wholesalers can offer vacation packages to the traveling public at prices lower than an individual traveler can arrange because wholesalers can buy services such as transportation, hotel rooms, sightseeing services, airport transfers, and meals in large quantities at discounted prices.