跨文化交际课件第一章介绍Chapter One-An Introduction
跨文化交际c1PPT课件
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International communication
Communication takes place between nations and governments rather than individuals.
More and more people have come to realize the cultural impact and possible negative consequences that come from inappropriate communications during international transactions.
Economics/
zhuxiaoshu@
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Your final grade components
Attendance 10% Assignments 30% Final exam 60%
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பைடு நூலகம்
Questions on the course participants
If you were asked to define culture, what definition would you give?
Introduction to Intercultural Communication
Chapter 1
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Self introduction page of the course leader
Prof. Zhu Xiaoshu (Ph.D.) University of International Business and
unit 1跨文化交际课件
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Chapter 1
Thinking globally
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Chapter 1: Thinking globally
• 1. what is global village? • With the development of science and technology, the world seems to be getting smaller. The planet Earth is not shrinking, but time and space are. The whole world is like a village with residents from all over the world communicating face to face much more easily.
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Chapter 1: Thinking globally
• 5. How to resolve conflicts over worldviews?
• According to Anderson, there are basically two choices. • 1) the first is to take all worldview stories lightly. Be ready to change them or get rid of them when they are not working. • 2) the second choice is to deny the truths the other stories express, to argue for one story and against a competing one, or in some cases, to prevent the telling of other stories or living by other stories.
跨文化交际ppt
Case 2
During a lunch buffet at a conference in China, Fa Wu, the interpreter of the conference, sat with four foreign participants. They were having a good time talking. When Fa Wu stood up for more food, she asked whether she could bring anything back for them.
Again, the four others said, “No”.
“Oh, please take something. I can’t eat this much food myself.”
The foreigners hrugged and one or two of them even frowned a little.
Everyone thanked her and said “no”. A while later, Fa Wu came back with a plate full of food, and asked whether the others would like to have something from her plate.
Before long, people started calling them at home. David was sometimes away on business trips for a few days, and if someone looked for him, Kathy often would find the conversation awkward.
跨文化交际课件word版
Unit 1 introduction一．文化文化是冻结了的人际交流，而交流是流动着的文化----W.B. Pearce, 1994.背景：长期以来，文化被认为是无处不在，无所不包的人类知识和行为的总体。
被笼统地当作“生活方式”，社会生活的一切方面，积淀物，价值观念体系，众多规范，乃至艺术，政治，经济，教育，修养，文学，语言，思维的总和。
概括地讲，文化即是人们所思，所言，所为，所觉的总和。
在不同的生态或自然环境下，不同的民族创造了自己特有的文化，也被自己的文化所塑造。
It is said that there are at least 150 definitions about culture.“Culture may be defined as what a society does and thinks”(Sapir, 1921)“Culture is man’s medium, there is not one aspect of human life that is not touched and altered by culture. This means personality, how people express themselves, including shows of emotion, the way they think, how they move, how problems are solved, how their cities are planned and laid out, how transportation systems function and are organized, as well as how economic and government systems are put together and fuction.” (E.T. Hall,1959)“A culture is a collection of beliefs, habits, living patterns, and behaviors which are held more or less in common by people who occupy particular geographic areas” (D.Brown, 1978)文化的特性：1). 文化是由人们的内隐和外显行为组成的。
跨文化交际Unit 1课件
Verbal Communication
- Names of objects
- Cultural connotations of words
- The way people use languages
Intercultural Communication : An Introduction 3
Nonverbal Communication - gestures and postures
The Challenge of Globalization
Attitudes towards globalization: - both a fact and an opportunity; - the development of a global mind-set
Cultural diversity must be recognized and appreciated
The
A brief history of the study of ICC
1946: Foreign Service Institute was established in the US 1959: The Silent Language by Edward T. Hall, an American anthropologist, was published, marking the emergence of ICC 1966: ICC was regarded as curriculum in the US 1970: ICC was recognized as an independent area of study by the International Communication Association
跨文化交际unit 1 课件
Introduction to the Course▪1. Aim of the course: understand the cultural differences; communicate more effectively with people from other cultures▪2. Importance of the course:▪a. important for improving general cultural awareness▪b. can be applied in the training of business executive and technicians▪c. training of new immigrants and foreign students▪d. important in foreign language teaching and learning▪3. Way of learning: a. lecture; b. discussion;▪ c. research▪4. Assessment: 70% for final examination▪15% for PPT demonstration or research paper（>800 words）▪15% for class participation and attendance (AQs>3 times)▪5. Textbooks▪Language and Culture 刘润清邓炎昌外语教学与研究出版社▪Intercultural Communication 胡超编著外语教学与研究出版社▪《跨文化交际学概论》胡文仲著外语教学与研究出版社▪Intercultural Communication in Business 王维波，车丽娟主编外语教学与研究出版社Case Study 1▪In China:▪Xiao Li(an interpreter): Y ou must be very tired. Y ou’re old…▪Catherine(a n elderly American lady): Oh, I’m NOT old, and I’m NOT tired.▪In the West:▪A: How are you doing now? Would you like to rest?▪B: No, not a bit.Case Study 2▪In China, it is common to turn on the TV when visitors come to your home. Why?▪The intent is to be sure that your visitors are properly entertained.▪This is a case where the opposite is true in the United States.▪If a person or a family is watching the TV when visitors arrive, it is expected that the TV be turned off (or at least the sound turned dow n) immediately so that one’s full attention may be given to the visitors.Suggested topics for presentation▪1. Watch the movie 《刮痧》and list out the cultural conflicts and discuss them.▪2. What are the similarities and differences between Chinese and English table manners?▪3. What are the taboos related to Chinese Spring Festival and English Christmas?4. Find a copy of English menu and explain it to the class.▪5. Role-play a job interview with your partner.▪6. Compare English and Chinese humor.Unit One IC, Culture, Language and CommunicationUnit 1 Intercultural Communication1.1 Definition of intercultural communication▪It refers to the communication between different cultural backgrounds.▪a phenomenon (跨文化交际) –universal, long existed▪a discipline（跨文化交际学）--first started in the United States. 1959, Edward Hall ―The Silend Language‖ immigrants, foreign students and tourist multi-national and transnational companies1.2 Components of intercultural communication▪a. International communication:▪e.g. Japanese Prime Minister〈--〉American president (this is the communication between two nations)▪b. interracial communication: e.g. Afro American 〈--〉White American▪c. inter-ethnic communication e.g. Tibetan〈--〉Han (they are from different ethnic groups)▪d. inter-regional communication: e.g. A northerner 〈--〉A Southerner1.3 Reasons for the increased intercultural communication▪1. Mobile means of transport▪2. Easy and convenient communication channel▪3. Globalization of world economy.▪4. Mass migration.1.4 Three contributors to successful intercultural communication▪(1) the positive feeling we possess at the affective level, inc luding affirmation, self-esteem, comfort, trust, and safety;▪(2) the beliefs we bring into the intercultural encounter at the cognitive level, inc luding expectations, stereotypes, uncertainties, and misunderstanding of rules or procedures;▪(3) the actions or skills we possess at the behavioral level, including verbal and nonverbal communication skills in intercultural settings.Section 2. Culture2.1 The importance of adequate knowledge of culture▪1. it is necessary for the survival and existence of human beings as human beings.▪Evidence: (1) Wild boy of A veyon (2) wolf children of India▪Victor of Aveyron (also The Wild Boy of Aveyron) was a boy who apparently lived his entirechildhood naked and alone in the woods before being found wandering the woods in France in 1797. ▪wolf children, also known as wild children, are children who've grown up with minimal human contact, or even none at all. They may have been raised by animals (often wolves) or somehow survived on their own. In some cases, children are confined and denied normal social interaction with other people.3▪2. It is necessary in learning a foreign language. In a way, learning a foreign language is learning a foreign culture. It is significant to get the acquaintance with cultural differences and understanding target culture▪Examples: cases of misunderstandings between people from different culturesCase Study 3▪Here is a story of Litz, a Finnish and her Chinese husband.▪Here is the conversation:Litz: Dick, how long is your mum going to stay?Dick: I don’t know. I haven’t asked her.Litz: Why not ask her?Dick: What do you mean by asking her?Litz: I mean what I said. Just ask her how long she’s going to stay.▪Can you diagnose the problem in the communication?Case Study 4▪Jonathan: Ann, your English is improving.I’m pleased with your wor k.▪Ann: (Looking down) Oh, no. My Englishis not very good.▪J: Why do you say that, Ann? Y ou’redoing very well in class.▪A: No. I am not a good student.Continued:▪J: Ann, you’re making progress in this class.Y ou should be proud of your English.▪A: No, it’s not true. Y ou are a good teacher, butI am not a good student.▪Now predict Jonathan’s feeling.▪J: (He is surprised by her response and wonders why she thinks her English is so bad. He doesn’t know what to say and wonders if he should stop giving her compliments.)Continued:▪Question 1: Where do they come from?▪Question 2: Why did Jonathan feel like that?▪Question 3: If Ann is an American girl, what would she respond to Jonathan?Another conversation:▪Jonathan: Ann, your English is improving.I’m pleased with your work.▪Ann: (making eye contact) Thank you. I’ve learneda lot in this course.▪J: Y ou’re doing well and I can really see progress.▪A: I enjoy studying English. I do homework everynight.▪J: I can see that. Keep up the good work.▪A: I’ll try. Y ou are a good teacher. Y ou have helpedme a lot.▪Discussion: Did you ever experience misunderstanding in your communication with a foreigner? Or did you read anything about this? Please describe the situation and analyze the reason.2.2. Different interpretations of culture▪a.我没文化,不识字。
跨文化交际(全套课件266P)程胡超版
2012-2-16
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The western way of showing concern is generally different from the Chinese way.
In China: Xiao Li (an interpreter): You must be very tired. You’re old… Catherine (an elderly American lady): Oh, I’m NOT old, and
Islam. Meaning being obedient; Muslims are those who are obedient. Quran.
Buddhism. Are you a Buddhist? Buddhists are taught to live for kindness rather than evils.
Intercultural Communication
A Practical Coursebook 跨文化交际实用教程
Culture is a Bபைடு நூலகம்idge.
Unit 1 An Introduction
Discussion
I. Why take Intercultural Communication?
Englishman: Not surprised, shrugged his shoulders, going away, without being troubled by nothing.
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German man: Made a mark within 100 meters on the ground, looking for the lost coin with a magnifying glass.
跨文化交际1ppt课件
Language allows us to communicate with people who have similar value and belief system. Physical aspects supply an environment of activities and permit what we do within the culture. Finally, the psychological aspect is related to our mental activities, including what we believe and what we have learned.
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-- To familiarize you with basic concepts of intercultural communication. The textbook introduces many of the basic concepts of intercultural communication, assuming that the more students understand about the various factors that affect intercultural communication, the more aware they will be of the role these factors play in influencing how they interpret the behavior of foreigners.
跨文化交际PPTChapter 1
Communication
Look at the picture and try to figure out:
1. What is communication?
2. How do we communicate? 3. Is it a process? If yes, what?
4. three models
Man is part of nature and also transcends nature. Culture is man‟s “second nature”.
Culture is man‟s “second nature”;
What is the basic difference etween man and animal?
Familiar “culture”
Air to man; water to fish When are we aware of their existence?
Culture is beneath awareness in the sense that no one bothers to verbalize it, yet it forms the roots of action. Iceberg.
A Couple on a Tandem Bike
“… culture and communication work in tandem. In fact, they are inseparable: it is often difficult to decide which is the voice and which is the echo.” (Samovar and Porter, 1994: 44) The same goes for the two wheels of a tandem bike and a mature couple in life: they work in tandem with each other to make life go smoothly.
跨文化交际(全套课件255P)
2021/6/6
第二语言教学的主要目标是培养学生的跨文化交际能力。
• 跨文化交际能力指的是跨文化交际环境中的交际能力，即来自不同文化背景的 人之间进行交际时，具有强烈的跨文化意识，善于识别文化差异和排除文化干 扰并成功地进行交际的能力。是在跨文化交际环境中由语言交际能力、非语言 交际能力、语言规则和交际规则转化能力以及文化适应能力所组成的综合能力。
2. 文化不是先天所有，而是通过后天习得的。
文化共性：即人类的共性。人类文化共性是主要和基本的。文化 共性构成各种文化之间交际和共存的基础。
文化个性：长期的历史积淀形成了不同的文化个性。文化差异造 成了跨文化交际的障碍。
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文化的特性
1. 文化是人类所独有的，是区别人类和动物的主要标志。文化是社会遗产，而 不是生理的遗传。
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第二语言教学中需要处理好三种关系
1. 课堂教学与课外交际之间的关系，包括课本语言教学与课外应用指导之间的 关系。
2. 第二语言教学与第二文化教学之间的关系。 3. 培养学生的语言交际能力和培养他们的跨文化交际能力之间的关系。
你喜欢我们的日程安排吗？How do you like our schedule?
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文化的特性
• 文化是人类所独有的，是区别人类和动物的主要标志。文化是社会遗产，而不 是生理的遗传。
春雨惊春清谷天，夏满芒夏暑相连， 秋处露秋寒霜降，冬雪雪冬小大寒。
2021/6/6
文化的特性
1. 文化是人类所独有的，是区别人类和动物的主要标志。文化是社会遗产，而 不是生理的遗传。
大学英语跨文化交流第一章ppt课件
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4. Defining Culture from the Intercultural Perspective
“Culture is a system of shared beliefs, values, customs, behaviors and artifacts that are transmitted from generation to generation through learning.”
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3. Culture Is Like the Water a Fish Swims In
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“Out of water” = Out of Context
As a schooled fish… “Water” is my culture Other Waters or Air are
3. Summarize the process of the formation of cultural identity.
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Chapter Outline
Culture
The Nature of Definitions Characteristics Cultural
Culture
How can we recognize it i精n选opptth课e件r2s02?1
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Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or
跨文化交际第一章PPT课件
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Intercultural communicative competence
• The ability to communicate effectively with people from different cultural backgrounds.
• Page 3(举例说明)
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Studying international communication
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• International communication
Communication between people from different nations.
• Interethnic communication Communication between members of the same race but different ethnic backgrounds.
• Interracial communication
• Even the young and the old , the female and the male .
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• What does marriage mean to you ?
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Communication
1.Verbal communication
• Communication that takes place between people of different cultural backgrounds.
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How do you understand the concept of different cultural
跨文化交际Unit 1 An Introduction
1. Define culture from different perspectives
From Anthropologic Perspective Culture is “ everything that people have, think, and do as members of a society.” (Ferraro, 1995)
Source Encoding Message Channel Noise Decoding Receiver response Feedback Context
Attributes of communication
It is a born need. It is both verbal or nonverbal. It is symbolic. It is interactive. It is irreversible. It can be either constructive or
voice) When? A: Shh, let’s talk after class.
Communication is the process in which one party gives the message that is received by the other party.
文化适应指人们学习和适应新文化的社会 规范和价值观念的过程 。
Definition of Communication
Communication is derived from the Latin word communicare, meaning to share with or to make common, as in giving to another a part or share of your thoughts, hopes, and knowledge.
跨文化交际课件第一章介绍Chapter One-An Introduction
• 11. A comparative study on Western painting/architecture and Chinese painting/architecture. 12. A Comparative study on Western clothes and Chinese clothes. 13. A Comparative study on school education in America and China. 14. A comparative study on family education in America and China. 15. A comparative study on freedom concept in America and China. 16. A comparative study on wedding customs among different countries. 17. A comparative study on Western advertising and Chinese advertising. 18. A comparative study on food culture. 19. A comparative study on wine culture. 20. A comparative study on journalism in America and China.
Warm-up Cases
Case 1 Showing Concern
• In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
Warm-up Cases
跨文化交际课件01new
Why? Why? Why? Why?
Warming-up
punctual Americans tend to be _________.
To the Arabians, ________________________ half an hour or 40 minutes late is acceptable.
B. Be fashionably late. D. About 5’－10’ earlier. The Chinese: B
Warming-up
Situation 4: Dr. Tom Divern from NY is practicing medicine in a rural area in Arab. His opening day was booked fully a week ago. But half an hour passed, neither of his first two patients arrived.
Warming-up
In the U.S., people tend to be 5’~10’ late (B) _____________.
In China, before 7:00 (A) close friends tend to arrive _______________， but acquaintances tend to arrive 5’~10’ earlier (D) _______________.
Warming-up
Situation 1: On your way home, it occurred to you that your American friend Mary had invited you to visit her when you were free. Then you dropped in on her house.
跨文化交际课程第一单元(课堂PPT)
敬请光临。 We would like to have you come.
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《笑林·寒喧》曾有一则笑话，说明汉语中 “称呼语”之复杂：
甲：你家父今年几岁？近来可安然无恙？ 乙：我令尊大人今年六十有二，虽是妙龄，
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The term “multicultural” is more frequently used in two ways. In a societal sense, it indicates the coexistence of people from many different backgrounds and ethnicities, as in “multicultural societies”. In an individual sense, it characterizes persons who belong to various discourse communities, and who therefore have the linguistic resources and social strategies to affiliate and identify with many different cultures and ways of using language.
了。
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3．敬语和谦词
英语中有自己的表示尊重和礼貌的形式，但没有 汉语那么多的专用敬语和谦词。因此，汉语中的 “请教”、“高见”、“光临”、“久仰”、 “拜读”、“大作”、“贵校”、“敝人”、 “拙见”、“愚见”、“寒舍”、“薄酒”、 “便饭”等等敬语和谦词，很难在英语中找到等 同的表达方式，同样，英语中表示尊重、礼貌的 情态范畴，如：will、would、may、might、can、 could等等，在汉语中也没有等同的表达方式。
大学跨文化交际Unit_1_introduction
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Course expectations/tasks
1. preview the text:looking up the new
words and expressions before class; prepare what the teacher has asked you to do 2. take an active part in class discussions and performances.
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Fish Swimming in Water
The same is true for us. Our culture is so much a part of who we are and what the world is like for us that we do not notice it. We take it for granted.
4natureoffriendshiporderingoftimeconceptofselfpreferenceforcompetitionorcooperationbodylanguagenotionsaboutlogicandvaliditypatternsofhandlingemotionssubjectiveculture17culturaliceberg1美术文学戏剧古典音乐流行隐喻民间舞蹈饮食服饰2目光语境谈话方式社交频率面部表情1谦虚观念美的概念子女抚养标准与动物的关系2上下级关系模式罪恶的定义求爱方式工作的积极性友谊的性质对领导的看法工作节奏集体决策3整洁的概念对依赖的态度疾病理论解决问题方法地位变化看法因年龄性别阶级职业亲属关系等社会地位的称谓4朋友的意义时间观念对个人的看法对竞争和合作的偏爱肢体语言对逻辑和信度的概念控制情感的模式1谦虚观念美的概念子女抚养标准与动物的关系2上下级关系模式罪恶的定义求爱方式工作的积极性友谊的性质对领导的看法工作节奏集体决策3整洁的概念对依赖的态度疾病理论解决问题方法地位变化看法因年龄性别阶级职业亲属关系等社会地位的称谓4朋友的意义时间观念对个人的看法对竞争和合作的偏爱肢体语言对逻辑和信度的概念控制情感的模式182
Unit+1 跨文化交际
An Introduction
CONTENTS
1. Case study 2. Terminology (术语) 3. Barriers to effective intercultural communication 4. Strategies for effective intercultural communication
Examine the following cases and summarize the characteristics of culture:
1. Your parents kiss you and you learn about kissing—whom to kiss, when to kiss, and so on. 2. Your children laugh at the same jokes you laugh at ,which you heard from your parents in your own childhood. 3. You read Chinese books or talk with an American in English.
Tip (external culture): language, customs, typical food, dress acquired through observation, education/training easily learned and can be changed. Under water (internal culture): values, ways of thinking and perceiving, nonverbal communication Overtly（公开地）learned (formal education) or implicitly learned through socialisation influences/motivates our behaviour
跨文化交际第一章 PPT
However, the most common ones are racial stereotypes and gender stereotypes. Race, nationality, gender and sexual orientation are the main factors of stereotyping. Stereotyping must be avoided at all costs, as it leads to treating groups as a single entity. Given below are examples of stereotypes that people commonly use.
intentional and unintentional behavior
The second school of thought proposes that the concept of intentionality is too limiting and fails to account for all the circumstances in which messages are conveyed unintentionally. Scholars who support this approach believe communication takes place whenever people attach meaning to behavior, even if the sender of the message does not expect his or her actions to be conveyed.
跨文交际第一章
After this chapter, we will be able
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Warm-up Cases
Case 1 Showing Concern
• In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
Warm-up Cases
Case 2 First Offer
Chapter Objectives
• To comprehend the importance of intercultural communication
• To learn to describe the development of intercultural communication
Why Study Intercultural Communication?
American: I feel uncomfortable with many of the people here, but I’m not sure why. I speak the same language, so there shouldn’t be any problem. Back home, I usually get along with people. You know that I’m very friendly.
night, you immediately called people by their first names. We do that here, but not when we first meet someone. American: That’s how we make people feel comfortable. People feel friendlier toward each other when they use first names. Englishman: It’s different here. For example, when you met my boss you should have used his last name. Also there’s something else that you do that English people don’t often do.
• A Canadian colleague and I traveled to Guilin with our admirable guide Heping Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Heping but he refused. We said nothing and drank our beer, while poor Heping watched. On another day, Heping quickly accepted our offer of beer. Only when I saw that Heping in fact liked beer, did it occur to me to ask him why.
• Technological Development • Globalization of the Economy • Widespread Population Migrations • Development of Multiculturalism
Warm-up Cases
Case 3 Same Language, Different Behavior
(An American traveled to England and was staying with a friend. During his stay, the American decided to talk to the Englishman about some things that were bothering him.)
Englishman: Yes, that’s true, but you’re friendly iห้องสมุดไป่ตู้ the way that Americans are friendly.
Warm-up Cases
Case 3 Same Language, Different Behavior
American: I’m not sure I understand. Englishman: Well, for example, at the meeting the other
Warm-up Cases
Case 1 Showing Concern
• In China: Xiao Li (an interpreter): You must be very tired. You’re old… Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.
Warm-up Cases
Case 3 Same Language, Different Behavior
American: What’s that? Englishman: You touch people on the shoulder
quite a bit, especially when you compliment them. American: I guess I’ve never thought about that before. I suppose that is what I do at home.
Intercultural Communication
Chapter 1 An Introduction
To know another’s language and not his culture is a very way to make a fluent fool of one’s self.
Winston Brembeck