经济全球化的背景下商务英语人才的培养方向英文

经济全球化的背景下商务英语人才的培养方向英文内部资料注意保存理工大学指挥自动化学院本科毕业设计论文Under the background of Economic globalization Business English talents direction经济全球化的背景下商务英语人才的培养方向姓名：杜新宇队别：二十一队专业：商贸英语理工大学指挥自动化学院训练部制表二〇一一年五月AbstractSince China entered WTO, with the booming international business activities, business English arises at the historic moment. Business English major is an interdisciplinary professional. It involves a professional knowledge of English, business, secretarial and communication, etc. In international business activities, cultural consciousness on its plays an important role, is the key to success.So, when in training business English talents, not only to pay attention to the cultivation of business English professional knowledge, also want to pay attention to business culture consciousness training. After completing their studies the professional students should be good at English language knowledge, basic knowledge of eastern and western culture, trade, and has the basic concept of international culture communication skills and business skills. Can adapt workplace needs, become our country economy development and international business activities need to "applied, composite" talents. Keywords: Business English, Teaching defects，business culture consciousness, "applied, composite" cultivation of talents摘要自中国入世后，随着国际商务活动的增多，商务英语应运而生。

商务英语专业是一门跨学科专业，它的专业知识涉及了英语，商贸，文秘和交际学等方面。

在国际商务活动中，文化因素对其起到了重要的作用，是国际商务活动能否顺利的关键。

所以，在培养商务英语人才时，不仅要注重商务英语专业知识的培养，也要注重商务文化意识的培养。

该专业学生完成学业后应具备较好的英语语言知识，商贸基本知识，东西方文化基本概念，且具有跨国文化交流能力和商务运作能力。

能适应职场需要，成为我国经济发展和国际商务活动需要的“应用型，复合型”人才。

关键词：商务英语，教学缺陷，商务文化意识，“应用型、复合型”人才培养Contentsglobalization (4)55 2.2 Student class is positive participation is poor (6)77teaching reform (10)11intercultural communication competence (13) (14)7.1 Business English in business culture (15)1516 (19)1 Business English in the importance of under the background of globalizationEconomic globalization with its unstoppable momentum is sweeping the globe, countries increasingly close economic and trade relations, global value relations are happen even revolutionary change. China as an emerging developing countries with a positive attitude, on the one hand, the family involved in the world economy, on the other hand, is also facing a global talent was starved of reality. As a global talent, in addition to a global perspective, the globalization management ability, more important is to grasp the international language ability to communicate with globalization. Therefore, business English is the necessary capacity ability of globalization.China's entry into WTO, the human resources market for international, demand more and more talents. Therefore, business English major[1] faced greater challenges, its graduates must have good English communication ability, intercultural business communication[2], master basic rules, and business activities should have very strong learning and innovation ability. Simple English professional and trade professional courses are not very goodcommercial English talents to meet the social requirement, also cannot reflect the business English professional characteristics.In addition, English major and trade professional class curriculum more, occupy more teaching class. Along with the development of information technology, some business means have been eliminated, some business concept is behind The Times development.Business English professional talents must be explicitly "lines, three outstanding", namely to English application abilities as the main line, outstanding professional competence, outstanding autonomous learning ability and the innovation ability training, outstanding student team spirit and service consciousness training, really reflect vocational students' professional have expertise, and the characteristics of employment have advantages.2 Business English teaching problems2.1 Teaching the lack of a real business situationsThe most obvious characteristics of business English is that it is "business environment application of English", "the focus of language teaching in a business environment". Specific So first to business English teaching goal of learners are analyzed, let learnersenvironment in specific business situations, maximum limit arouses student's enthusiasm, actively participate in the classes. This requires teachers in teaching process simulation true business scene or bring the student to true business scene, so their experience. The reality of business English courses teaching, our teacher excessive spend a lot of time in the language itself and study, emphasize the pronunciation, vocabulary and grammar study, has neglected the business English should be positioned in the "language ability". Business English teaching problems2.2 Student class is positive participation is poorMost colleges business English courses with traditional teaching or "teacher-centered" teaching. Is a man speaking, by teachers and teachers in the classroom has decided to authority, students should listen, make notes, and finish homework assigned by the teacher, strive for the final good marks. In the whole process, the teachers impart knowledge to students of passive acceptance. Most of the students in the class would keep silent, don't participate in class practice and discussion, seriously influenced the learning effe ct2.3 The role of teachers without full playThe staff, most engaged in business English teaching work, nobusiness English teacher educational background of true business, working environment is not very understanding, in teaching method more ground still using the traditional general English teaching mode, causing the teaching and learning of double passive; Able to use English professor business English and other professional course teacher still in minority growing competition, cannot satisfy the needs of business.3 Business English specialized curriculum teaching mode Business English majors should have the following abilities:(1)Business English communication ability [3]. A completelanguage communicative competence definition shouldinclude four contents: grammar possibility; Practicalfeasibility; Occasions applicability; Real reality. The fourparts of communicative ability reflects the speakers andlisteners in discourse grammar knowledge, psychologicalknowledge of linguistics, social and cultural knowledge andfield application language ability.Therefore, the studentsexcept for a solid language knowledge base , still shouldcultivate their cultural awareness and business activitieslanguage ability of practical application, especiallycross-cultural communicative ability.(2)Business operation ability. Namely student's beginning abilityand practice ability, is to divide outside business languageskills working skills. Such as: business areas of businessoperation ability and operation ability, communicationskills, problem solving skills and ability, team cooperationability, information and network application ability, etc.This is business English talents to work and develop anability necessary.(3)Autonomous learning ability and the innovation ability. Alsoability of sustainable development. Now is the age of theknowledge economy, knowledge update soon, improve theoverall quality of students, cultivate the students' learningability and the innovation ability is the guarantee in the fastdeveloping society survival and development foundation.To help students develop vocational ability, let them quickly adapt to the society, business English teaching should emphasize the students' business English basic work skills, business English business operation ability and operation ability, independent learning ability, communication skills, problem solving skills and ability, team cooperation ability, information and network application ability. These professional ability is students' futuredevelopment needs, should become business English teaching content core."Student-centered" teaching method emphasize that the "learning" rather than "teach"; Attention is paid to the students to learn what, not should learn what; Emphasis is on the learning process instead of learning results, attention is the students' participation; Teaching evaluation is diversified evaluation method; Concerning individual learners, also pay attention to all.This teaching method, can effectively train students' oral communication, oral presentations, team cooperation, information collection, such as computer operation, business etiquette skills. Diversified assessment may manifest as evaluation content diversity as business English communication, business English letter, information search, teamwork, secretarial skills, office equipment operation skill, international trade business, international business and cultural knowledge, etc.; Evaluation mode diversification class performance, such as English, oral argument, market research, product demonstrations and class discussions, assignment, unit test, midterm final exam, etc. Assessment is the process of timing diversified emphasize evaluation.At different stages of teaching for student repair, formative, diagnostic and summarizing assessment. So let students found itselfin the problems and deficiencies and improve the learning efficiency and improve the students' business English skills training and improve. Therefore, in business English teaching process, should enhance student's main role, to construct the students as the center, adopt diversified assessment career teaching mode.Business English majors with China's economic development as the international business activities closely related professionals, its talent should highlight the strong business English professional ability, its curriculum, teaching content and teaching method should be to develop professional ability as the basis, and students as the center, taking multiple evaluation for teaching means to China's economic development, cultivation of intercultural communication, business operation ability and the ability of sustainable development of foreign trade, composite application-oriented talents.4 Under the background of globalization situation of business English teaching reformAlong with the globalization trend of social informatization level to further strengthen, improve, by transnational enterprise and project is increasing. Chinese in English learning invested a lot of time and effort, but the actual application ability of English is very weak, thebasic reason is that the traditional English teaching and social culture evolution and the development of The Times disconnection. Therefore, it is Chinese English learners is concerned, its final communicative competence height also depends on its intercultural consciousness and ability of ruling.Business English professional talent training goals should be combined with social needs.And the actual local market requirements and actual condition matching.Cultivating business English specialized talented person's goal is to develop morally, intellectually and physically, have higher ideological and cultural qualities and to be good at English communication skills, business operation ability and autonomous learning ability and the innovation ability, able to deal with international trade, international business activities for application-type talents.5 Business English coursesTo train more adapted to the market needs of business English talents, make its have more living space and development space, business English professional curriculum should undertake adjustment, make it more scientific and more rational.Business English professional course can be divided into three modules:(1)English language professional foundation course module:including speech, basic English grammar, English listening.(2)Business English professional curriculum modules:business English, business English writing, business English reading, business translation, business interpretation, business English audio-visual.(3) Trade professional curriculum modules:including international trade practice, international marketing, international make odd, intercultural business communication, business negotiation, e-commerce.Business English specialty course focuses on training is the international business activities need skills. Business English course covers the basic principle and operation business. Business English reading include business commonly used files such as statements, etc. The commercial English writing covers the original English business correspondence and practical English writing, business English translation and interpreting training course of business is in business activity meeting translation, negotiation translation, company and product introductions skills. Business English professional course module Settings so the more effective use of the teaching hours and teaching resources, the more limits ensure personnel training goal realization.6 Under the perspective of globalization the importance of intercultural communication competenceUnder the background of globalization to improve English teaching goal is to will language skills into intercultural communication competence. Intercultural consciousness, reasonable cultural introductory and construct communication type teaching mode can be ignored. Traditional business English teaching in accordance with the "English, business knowledge" and caused business culture training and cultural education consciousness inadequate. Even in practice by unconsciously native language rules, communication habits, way of thinking and cultural background to express ideas, lead to communicate communication misunderstandings. In the perspective of globalization in how business English teaching students' intercultural communicative ability become nowadays college business English teaching is one of the hot topics discussed, also become business English professional training mode reform goal.Under the globalization Angle of the cultivation of intercultural communication competence and business English teaching with the rapid development of China's economy and China foreign exchange activities, the frequent travel abroad and learning more and more,and to hire foreigners with foreign minister is becoming more and more common. Cross-cultural awareness and intercultural communication competence for these activities will be hold successfully plays the influence cannot be underestimated.Business activity is a kind of intercultural communication. Countries with different cultural background, if you do not understand each other's culture, according to their own cultural expression meaning to act and will cause the cultural conflict, resulting in failure of commercial activities. The following in business negotiations, for example to illustrate the role of culture in the commercial activity. Business negotiation is the important link of the business activities of its success, and play a key role. The negotiations both sides come from different countries, different cultural background, if prior don't understand each other's culture of intercultural communication, no mean and cross-cultural communication ability, perhaps because tiny link divergence. Business negotiations, should be familiar with the other countries of the cultural background, grasp the characteristics of negotiating party, so in the negotiations in the initiative.7 Business culture consciousness training[4]In business English teaching, some English teachers only to take the language knowledge and skills, while ignoring the business culture, language and culture to intervene disjointed. And business English every link of all involved Chinese and western culture in the difference of trade practice, if neglecting the problem, can produce many differences, making the deal successfully.In the economic globalization today, business English the ultimate goal of teaching is to cultivate understand international business rules, grasp the other nations of the world culture characteristic talents, and can cross cultural barriers, avoid cultural conflict, is the international business activities can be the key to develop smoothly. Therefore, in business English teaching strengthen business culture consciousness training has been mentioned more and more important position.7.1 Business English in business cultureCulture is deeply rooted in language, language contains rich cultural factors. Different nationalities of different countries traditional customs, etiquette business differences between habits etc. In English and Chinese language and culture, some business English words and Chinese referred to on the surface consistent, but meaning is different. This is the language cultural differences.[5][8]7.2 The cultural phenomenon of business EnglishDifferent nationalities have different for different values in the business culture, orientation, different countries have different customs, different etiquette habits, etc.For example, Chinese company business personnel meet foreign often a cigarette. In China, to the guests and smoke is said polite and friendly, and in foreign countries, especially the European and American countries, many people opposed to smoke, instead is clodhopping expression. Be like again, different national rules also different gifts. In Britain customers have a dinner with you, take a gift to be unnecessary. If you want to take wine, prior to ask owners like what wine, this just appropriate. In Japan, however, on the contrary, when you were invited to dinner at the home, you are too polite Without gifts and will be think rash, if prior ask need what to send gift, you will be considered rude [6].Such cultural phenomenon in business English everywhere.7.3 Business culture consciousness trainingCollege of business English teachers must renew the teaching concept, teaching guideline, clear the task of business English teaching is to cultivate in different business environment, the cultural background of foreign business talent communication; Emphasis cultural factorsin foreign business activities, the important role of the target language culture consciousness training as one of the goals of the teaching and studying.Teachers must keep learning, and constantly improve their cultural literacy, make oneself has strong purpose language business culture consciousness, to English nation's political system, legal system, business environment, management concept, mode of operation, business concepts a more comprehensive understanding, so they can better help students understand the English national business culture, familiar with the native culture and purpose language differences.Business English teaching task and teaching situation, request must strengthen business culture teaching, improve students' business culture consciousness. In practical teaching process, business English teachers must consider from on the culture teaching contents and teaching methods, the business and cultural knowledge to infiltrate the language knowledge skill learning, cultivate students in business culture consciousness or literacy, the business culture intervention and business culture consciousness cultivation and business English language learning unified, made its supplement each other, promote each other.The language teacher except imparting professional knowledge and, still should cultivate students' socialcultural ability, let them a profound understanding of the differences between Chinese and western cultural tradition. Lectures real language materials, combining to his students western countries, introduction, call language visit, banquets, farewell social interaction and cultural factors, imperceptible to improve language form for the correctness of the students, pay attention to the application of language, thus gradually appropriateness a cross-cultural sensitivity. Teaching methods should reflect the flexibility, interest and diversity. For example, with the scenario alternately task-based teaching method of communicative teaching, cognitive, stimulates the student to study the interest, the development of creative thinking, and cultivate their independent thinking and problem-solving ability.[7] To sum up, business and cultural factors seepage in international business activity, and often cause caused by cultural barriers, cultural clash. Therefore, foreign business personnel should possess not only the solid specialized knowledge, good language skills, and must understand, familiar with exotic political system, economic environment, legal system, operation habit and commercial values and improve business culture consciousness. In business English teaching, only understanding cultural characteristics, strengthen cultural consciousness, will the language and culture of teaching organically, and to improve the students' language learning andapplication of accuracy, in international business activities can produce results. Business English teaching workers should be fully aware of the importance of intercultural communication competence, cultivate intercultural communicative ability, adapt to the market demand compound foreign language talents.8 References[1] Ellis M Johnson c. business English teaching [M].shanghai:Shanghai foreign language education press, 2002.[2] JiaYu Xin intercultural business communication. 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