Speaking to Persuade 说服性演讲高级英语选修课程—英语演讲的 .ppt
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Brief Introduction to the Course in Capital Medical University
Guo Jing 2013-5-26
1
Course, Teacher & Students
• an advanced elective for juniors in their 5th semester • 18 periods (2*9 weeks) for 7-year program students • 36 periods (2*18 weeks ) for undergraduates • The Art of Public Speaking as the textbook
说服性演讲的说服方法与技巧
9
“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third, the proper arrangement of the various parts of the speech.”
Informative Speech
Persuasive Speech
3
pre-class workshop for speech preparation
4
Teacher’s Feedback
5
on-class speech presentation
6
The Art of Public Speaking
2. “Personal computers are not likely to be much different in ten years than they are today.” (Zhang Yimou)
1. “Despite changes in audience values, there will always be a market for well-made kung fu films.” (Zhang Yimou)
— Aristotle （亚里士多德）
10
Methods of Persuasion
晓之以理 动之以情
Building credibility
建立信誉度
Using evidence
使用证据
Reasoning
运用推理方法
Appealing to emotions
利用情感诉求
Ethos
品格吸引
Logos
推理折服
Pathos
情感打动
11
Lecture Outline
1 Building Credibility 2 Using Evidence 3 Appealing to Emotions 4 Sample Learning and Practice
The Art of Public Speaking 12
analysis and organization 2nd period (50 min) Methods of Persuasion (1, 2, 4) 3rd period (50 min) Four kinds of Reasoning and fallacies
8
Methods of Persuasion
14
Factors of Credibility
Competence: how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject.
Character: how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience.
2. “There is no longer a significant market for kung fu films.” (Bill Gates)
13
Credibility (ethos)：
The audience’s perception of whether a speaker is qualified to speak on a given topic.
1 Building Credibility 建立信誉度
1. “Within ten years, changes in technology will make today’s personal computers seem hopelessly oldfashioned.” (Bill Gates)
• 6-year teaching experience & 3-year for PS • class of around 35 ss from different majors • Most ss with high motivation to learn this course
2
Introductory Speech
Speaking to Persuade 说服性演讲
Guo Jing Capital Medical University
May 26th, 2013
高级英语选修课程—英语演讲的艺术
7
Teaching Design
1st period (40 min): The Psychology of Persuasion The Target Audience Three Types of Persuasive Speeches:
15
Leabharlann Baidu
Explain Your Competence!
16
Explain Your Competence
stress study and research
• I never knew much about UFOs until I did a research project on them last year. Since then, I have read a lot more about the subject, including reports by scientists from the National Society of Extraterrestrial Studies. As a result, I have decided that the evidence strongly suggests that Earth has been—and continues to be—visited by spaceships from other planets.
Guo Jing 2013-5-26
1
Course, Teacher & Students
• an advanced elective for juniors in their 5th semester • 18 periods (2*9 weeks) for 7-year program students • 36 periods (2*18 weeks ) for undergraduates • The Art of Public Speaking as the textbook
说服性演讲的说服方法与技巧
9
“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third, the proper arrangement of the various parts of the speech.”
Informative Speech
Persuasive Speech
3
pre-class workshop for speech preparation
4
Teacher’s Feedback
5
on-class speech presentation
6
The Art of Public Speaking
2. “Personal computers are not likely to be much different in ten years than they are today.” (Zhang Yimou)
1. “Despite changes in audience values, there will always be a market for well-made kung fu films.” (Zhang Yimou)
— Aristotle （亚里士多德）
10
Methods of Persuasion
晓之以理 动之以情
Building credibility
建立信誉度
Using evidence
使用证据
Reasoning
运用推理方法
Appealing to emotions
利用情感诉求
Ethos
品格吸引
Logos
推理折服
Pathos
情感打动
11
Lecture Outline
1 Building Credibility 2 Using Evidence 3 Appealing to Emotions 4 Sample Learning and Practice
The Art of Public Speaking 12
analysis and organization 2nd period (50 min) Methods of Persuasion (1, 2, 4) 3rd period (50 min) Four kinds of Reasoning and fallacies
8
Methods of Persuasion
14
Factors of Credibility
Competence: how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject.
Character: how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience.
2. “There is no longer a significant market for kung fu films.” (Bill Gates)
13
Credibility (ethos)：
The audience’s perception of whether a speaker is qualified to speak on a given topic.
1 Building Credibility 建立信誉度
1. “Within ten years, changes in technology will make today’s personal computers seem hopelessly oldfashioned.” (Bill Gates)
• 6-year teaching experience & 3-year for PS • class of around 35 ss from different majors • Most ss with high motivation to learn this course
2
Introductory Speech
Speaking to Persuade 说服性演讲
Guo Jing Capital Medical University
May 26th, 2013
高级英语选修课程—英语演讲的艺术
7
Teaching Design
1st period (40 min): The Psychology of Persuasion The Target Audience Three Types of Persuasive Speeches:
15
Leabharlann Baidu
Explain Your Competence!
16
Explain Your Competence
stress study and research
• I never knew much about UFOs until I did a research project on them last year. Since then, I have read a lot more about the subject, including reports by scientists from the National Society of Extraterrestrial Studies. As a result, I have decided that the evidence strongly suggests that Earth has been—and continues to be—visited by spaceships from other planets.