管理信息系统精要版11版英文教辅资源 ppt (10)[48页]

Essentials of Management Information Systems
Chapter 10 E-Commerce: Digital Markets, Digital Goods
Pinterest: How Much Is a Picture Worth?
• Pinterest invested heavily in technologies for:
Essentials of Management Information Systems
Chapter 10 E-Commerce: Digital Markets, Digital Goods
Pinterest: How Much Is a Picture Worth?
• Problem: How to derive profits from large and desirable user base
Essentials of Management Information Systems
Chapter 10 E-Commerce: Digital Markets, Digital Goods
Pinterest: How Much Is a Picture Worth?
10.7
• What is the role of m-commerce in business and what are the most important m-commerce applications?
• What issues must be addressed when building an e-commerce presence?
Essentials of Management Information Systems
Chapter 10 E-Commerce: Digital Markets, Digital Goods
STUDENT LEARNING OBJECTIVES
• How has e-commerce affected business-to-business transactions?
Chapter 10 E-Commerce: Digital Markets, Digital Goods
STUDENT LEARNING OBJECTIVES
• What are the unique features of e-commerce, digital markets, and digital goods?
• What are the principal e-commerce business and revenue models?
• How has e-commerce transformed marketing?
10.2
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 10
E-Commerce: Digital Markets, Digital Goods
wk.baidu.com10.1
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Essentials of Management Information Systems
• Solution? Enable businesses to promote brand awareness and refer back to retail sites for purchasing
10.5
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Video Cases
Case 1: Groupon: Deals Galore Case 2: Etsy: A Marketplace and Community Case 3: Ford AutoXchange B2B Marketplace
10.4
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
• Illustrates the difficulties many social networking sites have in showing a profit or monetizing.
10.6
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
– Massive image database, image tagging – User social networking tools
• Demonstrates use of social networking technologies in generating new business models
10.3
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Essentials of Management Information Systems
Chapter 10 E-Commerce: Digital Markets, Digital Goods
LEARNING TRACKS AND VIDEO CASES
Learning Tracks
1. E-Commerce Challenges: The Story of Online Groceries 2. Build an E-Commerce Business Plan 3. Hot New Careers in E-Commerce 4. E-Commerce Payment Systems 5. Building an E-Commerce Web Site