商务英语第六章

General Business Card Etiquette Tips



Business cards are an internationally recognised means of presenting personal contact details, so ensure you have a plentiful supply. Demonstrating good business etiquette is merely a means of presenting yourself as best you can. Failure to adhere to foreign business etiquette does not always have disastrous consequences. When traveling abroad for business it is advisable to have one side of your business card translated into the appropriate language.



1.1 Making Introduction Some rules: Man is always introduced to a woman. A young person is always introduced to an older person. A less important person is always introduced to a more important person whether male or female.
Chapter 6
Business Etiquette and Social Customs
1 Introductions and Greetings

Definition An introduction is the formal presentation of one person to another, in which people get to know each other and establish relationships with each other.
In UK




Business card etiquette is relaxed in the UK and involves little ceremony. It is not considered bad etiquette to keep cards in a pocket. Business cards should be kept clean and presentable. Do not feel obliged to hand out a business card to everyone you meet as it is not expected.

Your accessories, which range from your jewelry to your perfume to your notebook or briefcase, must also be fitting for a business formal environment and should be worn or carried in good taste. Maintaining a professional image is important when fulfilling any dress code, especially a business formal dress code. The images below give you a good idea of what a formal dress code looks like and can even offer inspiration for your own business formal clothing choices.
3 Dressing and Dining

3.1 Dressing Rules Why is it important to address dressing? To tell your host, interviewer, or potential business partner a great deal about your personality, the attitude you take toward your job, the care you take with others, and how important you think this meeting is.


Nonverbal Greetings

2 Handshaking Kissing and Exchanging Business Cards



2.1 Shaking Hands The good time to shake hands: When you are introduced to others and when you say goodbye to others. When the visitor comes into your room or office. When you go to meet your client. When you go to attend the receptions or parties and when you take leave.
In Japan


Business cards are exchanged with great ceremony. Invest in quality cards. Always keep your business cards in pristine condition. Treat the business card you receive as you would the person. Make sure your business card includes your title. The Japanese place emphasis on status and hierarchy. Business cards are always received with two hands but can be given with only one. During a meeting, place the business cards on the table in front of you in the order people are seated. When the meeting is over, put the business cards in a business card case or a portfolio.
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Several tips to follow for making introduction: Stand up. Smile. Shake hands. Repeat names. Say farewell.


1.2 Making Greetings Social greetings are vary from culture to culture in business settings. Informal Greetings
In China




Have one side of your business card translated into Chinese using simplified Chinese characters that are printed in gold ink since gold is an auspicious colour. Ensure the translation is carried out into the appropriate Chinese dialect, i.e. Cantonese or Mandarin. Your business card should include your title. If your company is the oldest or largest in your country, that fact should be highlighted on your card. Hold the card in both hands when offering it. Never write on someone's card unless so directed.

Close friends->Hello Jesse. or Long time no see. Business situation->Good morning, Mr. Du. How are you? Shaking hands, kissing and bowing

Formal Greetings



Business cards are generally exchanged at the beginning of or at the end of an initial meeting. Good business etiquette requires you present the card so the recipient's language is face up. Make a point of studying any business card, commenting on it and clarifying information before putting it away.
Handshakes in American Business

Please Check Related References
2.2 Kissing


Kissing is a very personal way of saying hello, so you have to be careful about suing it in business situation. Please consult the related TWO readings.



2.2 Exchanging Business Cards Business Card etiquette in China. Business Card etiquette in UK. Business Card etiquette in Japan. Business Card etiquette in India.
In India



If you have a university degree or any honour, put it on your business card. Always use the right hand to give and receive business cards. Business cards need not be translated into Hindi as English is widely spoken within the business community.
Things you have to know about

The standard dress code for men and women is a suit, a jacket, and pants or a dress skirt. Wearing clean and pressed attire is just as important in maintaining a business formal image. Also, it is important to keep in mind that maintaining a professional image in a formal business environment always includes dressing appropriately for the workplace revealing too much is unacceptable, as modesty is key.