实用商务英语写作课件-Unit 3
致用英语第三册Unit3PPT幻灯片
comfortable adj.
Reading Comprehension
Words & Expressions
Main idea of the passage
• The passage tells us the life retrospection of an old lady. It shows that the young are afraid of growing up and the old are dreaming of staying young. However, time is fair to everyone and passes by no matter what you think of.
pride when my first son was born.
BACK
• 昨天他因为失败而哭泣。 • He wept over his failure yesterday. • 她听到那个不幸的消息后哭了起来。 • She wept at the sad news.
Reading Comprehension
BACK
• sob one’s heart out 哭得死去活来
Reading Comprehension
Words & Expressions
3. comfort v.
to make someone feel less worried, unhappy, or upset 安慰 e.g. 1. Within hours of the news, Helen
商务英语课程课件Unit3
WHEN YOU ANSWER THE PHONE IN THE OFFICE …
Pick it up after the first ring or second ring Pick it up after three or more rings Immediately ask who is calling and what they want Say your company name and/or department Just say “hello?” Have a pencil and paper ready so that you can take notes Try to sound friendly and helpful Speak quickly so that the call is soon over Speak clearly and slowly
2. Discuss the following questions
1) Which telephone tips you have listed are important? Why? 2) Which of the tips do you already follow when making or receiving a phone call? 3) What do you think are the differences between business calls and personal calls? 4) Do you agree that establishing a positive telephone image is very important for a company? Why?
最新商英写作unit3requiriesandrepliesPPT课件
We allow a proper discount according to the quantity ordered. As to the terms of payment we usually require Letter of Credit payable by sight draft.
按照订购货品的数量多少，我方可以给予适当的折扣。至于 付款方式，我方通常要求用即期信用证支付。
再次感谢贵方对我方产品的兴趣。我方期盼着贵方的订单， 同时请贵方相信，我方会对贵方订单做出及时而认真的考虑。
谨上
wwwຫໍສະໝຸດ
Notes
1. CIF 价格术语 "Cost, Insurance and Freight", 成本、保险加运费的缩写。通常称作"到岸价"。
sight , a letter of credit available against draft at sight. sight L/C, sight Letter of Credit
远期： usance L/C , time L/C, term L/C ()L/C available by draft at 30 days after
Truly yours,
Chinese version to the first letter:
商务英语教学chapter3PPT课件
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
《实用商务英语》Unit3
Speak Softly Love
• Ⅱ. Listen to the song again and sing along.
• Pre-reading Discussion:
• 1. Do you think that the small to medium-sized enterprises are less important than the large ones? Why or why not? • 2. Supposing that you are the owner of a small business enterprise, what kind of difficulties do you think you are most likely to encounter when competing with others for survival? Share your ideas with your partner.
• 1. SMEs are not important at all in national economy because they account for less than half of the workforce. • 2. Management scholars find SMEs an interesting area for research. • 3. Knowledge management plays an important role in the success of organizations. • 4. No matter how bountiful it is, the knowledge is always a limited resource. • 5. It’s unnecessary for the employees of SMEs to have the knowledge.
【商务英语课件】Unit-3--Business-Conference
Establish ground rules that permit the orderly transaction of business.
Control the discussion to ensure that it is relevant, that a few members do not monopolize the discussion, and that all members have an opportunity to be heard.
González: So, perhaps we could call our meeting to order. Before we begin, I should like to say that I hope the meeting will be constructive and have a positive outcome. The purpose is to resolve a few problems which have been caused by the recent merger of our two companies. Perhaps I could start by asking Mr. Banks for a few words? Banks: Sure. I share Sir González's hopes for a constructive meeting. I also hope that some ways will be found for working a little more closely together than we have up to now and therefore getting better results both for us at Delco and for you at Duo. Maggie: Agreed.
商务英语写作课件 Unit 3 Introduction Letter
Activity 12
1. AN INTRODUCTION LETTER / An Introduction Letter / A Letter of Introduction / A LETTER OF INTRODUCTION 2. Dear Sir or Madam / Dear Sirs, 3. This is to introduce our purchasing agent Mr. Frank Green who will be in Paris from May 10 to mid May on business. 4. We shall appreciate any help you can give Mr. Green and will always be happy to reciprocate. / We would appreciate any help you can give Mr. Green and will always be happy to reciprocate. 5. Yours faithfully, XXX
Activity3
1. F 2. T 3. T 4. T
How many parts should be included in an introduction letter?
Personnel Introduction Letter
5 parts
Title Salutation Body Complimentary close Signature and job title
Activity16
a) b) c) d) e) f) g) h) i) j) k) l) energy source / source of energy community cost-effective environmentally friendly landfill gas additional / extra community decomposes renewable energy local pollutant packet of information
商务英语写作教程 Unit 3
3.1 Notices
2. 编排方面 编排要整洁清晰，使之一目了然。因此在编排上往往对通知的内容 进行按序号或分点罗列。试比较以下两句话： 无罗列： We will give you advice on loans, insurance and sales of your existing property. 有罗列： We will give you advice on: ➢ loans ➢ insurance ➢ sales of your existing property 另外，自然段或信息段之间要空行，并在整篇通知外加一个方框， 以提高整体性。
3.1 Notices
2.Shevon公司人力资源部发布通知，将于6月19日（本周五）下午3 点在305室召开全体员工大会，要求所有职员参加，如果无法出席， 必须向部门负责人请假。请根据所给信息写一份英文通知。
3.2 Memos
Lead-in
作为非正式的商务文件，备忘录（memorandum，简写为memo）是机构、 公司等组织内部联系工作、交流信息和处理业务时使用的一种简便交流方式， 其主要功能包括确认电话交谈或会面的内容、为主管与员工之间的交流提供 更便捷的渠道等。
商务英语写作教程(第三版)课件：Goodwill letters 3
Sincerely yours,
SUPPLEMENTARY SAMPLE LETTERS
Dear Sir or Madam,
I’m writing this letter to apologize to you. I’m so sorry that we made a mistake about the shipment of vacuum cleaners.
the future; Back up your apology with appropriate behavior in the future.
Examples
Dear Mr. Wang,
I am writing to apologize for the confusion surrounding transaction No.765-989. We recently began using a new packaging system, which still has a few small bugs. This morning we straightened out your order and sent it.
Jin Yan
SUPPLEMENTARY SAMPLE LETTERS
Dear Tom, I just can’t tell you how sorry I was to learn of your accident. Your family tells me that your are progressing nicely, and that you’ll be out of the hospital in about ten days, I’m certainly relieved to know that. In the next day or so you’ll receive a little package from Margaret and me. I hope you like it, and that it will help to pathe time more pleasantly. With every good wish for your swift recovery.
实用商务英语写作课件-Unit 3Intra-corporate Documents (I)
1) According to the content
a. brief notice includes the time, place and content of the meetings
and activities (such as speeches, games and parties). b. detailed notice about activities with background information about a person or an organization, and the arrangement of the activities. C. notifications and warnings about certain formal events, written with precise structure and concise words.
warning.
Layout
(1) Heading (2) Body (3) Signature (4) Date
Layout
Heading: To attract the reader’s attention using the word Notice or NOTICE
Body: To inform the public of certain events or activities. The body includes the purpose for issuing the notice; time, place, sponsor and detailed information about the event; and the rounding off remarks.
Unit 3 Intra-corporate Documents (I)
实用商务英语函电课件-Unit 3
Lesson 2 Order Enquiry
• 1． order enquiry 客户询盘， 买方详细地说明订 购产品所要求的材料、型号、颜色、尺寸等，要 求卖方综合细节进行报价。一般在客户下 purchase order之前，都会有相关的order enquiry 给业务部。 • 2. learn vi 获悉；得知 • to learn from （书面表达） • to note that（书面表达） • to understand that （书面表达） • to know （更口语化）
9. open an account 开立账户 公司之间开立账户，意味着双方建立贸易关系， 即enter into/establish business relations 10. confirm v.证实，确认 His letter confirmed everything. 他的信件证实了一切。 We confirm having agreed on the following points. 我们确认同意如下几点。
Status enquiries
• Status enquiries are usually conducted at the beginning of establishing business relations or executing orders. They are letters asking for information about the financial position, credit, reputation, and business methods of the prospective business partners.
Introduction
In international business, enquiries fall into two categories: business enquiries and status enquiries.
商务英语写作实务课件Unit 3
Situation 2
Complete the following meeting notice by translating the Chinese into English.
NOTICE OF MEETING ___I’_m__p_le_a_s_ed__to__in_f_or_m__y_o_u（我很高兴地通知您）that the 11th Chinese Investment and Trade Symposium _w_i_ll_b_e_h_e_l_d_in__X_i_am__e_n_I_nt_e_rn_a_t_io_n_a_l _C_o_n_fe_r_en_c_e_a_n_d_E__xp_o_s_it_io_n__C_e_n_te_r_f_ro_m__8_th_t_o_1_0_th_i_n__ _S_e_p_te_m_b_e_r_, _2_0_1_2_（将于2012 年9 月8 日至10 日在厦门国际会展中心举行）. Also, the Investment Forum of Siming District, Xiamen will be held on September 9, 2012. _Y__ou__a_re_i_n_v_it_ed__to__at_te_n_d__ （诚邀您参加）both the Symposium and the Forum. __A_s_h_a_s _b_ee_n__pl_a_n_n_ed__（根据安排）, you will have the chance to participate in the festivities in our city. Also, you will visit the scenic spots during your stay here. Some of them are historical and cultural heritage that is peculiar to Xiamen. You are sure to find enormous business opportunities in Xiamen. __I _sh_o_u_l_d_a_p_p_re_c_ia_t_e（我将不胜感激）___if_y_o_u_c_o_u_l_d_in_f_o_rm__u_s_a_s_s_o_o_n_a_s_p_o_ss_i_b（le 尽 快通知我们）— by fax, telephone or other means— whether or not you will be able to attend the Symposium and the Forum _s_o_t_ha_t_w__e _c_an__m_a_k_e_t_he__n_ec_e_s_sa_r_y_a_r_ra_n_g_e_m_e_n_ts（以便我们做必要安排）.
实用商务英语写作课件-Unit 3
Introduction
A notice is a sheet of paper giving written or printed information, usually put in a public place.
It is usually written by the higher authority to the subordinates to notify or announce some issues.
1) According to the content
a. brief notice includes the time, place and content of the meetings
and activities (such as speeches, games and parties). b. detailed notice about activities with background information about a person or an organization, and the arrangement of the activities. C. notifications and warnings about certain formal events, written with precise structure and concise words.
Administration Office Mar. 10, 2013
Sample – A notice in form of memo
To: All Staff From: Human Resources Department Date: June 6th, 2013 Subject: Appointment of a New Vice President B&W is pleased to let you know that, effective from June 10th, Mr. Bowel will be our new Vice President. He will replace Mr. Deng Haiyu, who is retiring next month after 30 years of invaluable contribution to our company. Mr. Bowel will be concurrently serving as Manager of Finance Division. We hope that you will give Mr. Bowel the same loyal support as you did to Mr. Deng during his tenure (任期) of office. Your cooperation will be much appreciated.
实用商务英语Unit_3
Letter 1Dear Sir,Creating a New ImageThank you for your letter of Monday, 24 August 2009 concerning the creation of a new image for the Yunan route.We would like to congratulate your company on the inauguration of this new route. We are very much interested in helping to create a new image for it.We would be pleased to quote prices and schedules if you could provide us with more detailed information.May we suggest that we send two representatives Mr. David Poon and Miss Cindy Tam to your office on Monday, 31 August 2009 at 10:00 a.m. for further discussions Please do not hesitate to contract me if the date and time is not convenient for you. My telephone number is 2346-8999.Yours faithfully,Letter 2Dear Mr Wong,Enquiry about BatteriesThank you for your letter of Monday, 24 August 2009 regarding making copies of the sample battery you sent us.I have investigated the situation and found that your specifications are exactly the same as the design of a proprietary camera battery manufactured by a large Japanese electronics company. We feel that it would not be in our interests to supply this type of battery. However, I would like to thank you for considering our company as your supplier.I look forward to doing business with your company in the future.Letter 3Dear Sirs,You are recommended to us by London Chamber of Commerce as one of the leading cotton textiles exporters. We are interested in your cotton blankets, cotton bed-sheets, cotton table-cloth and table napkins. We would like you to send us details of your various ranges, including sizes, colours and prices, and also samples of the different qualities of material used. We take this opportunity to introduce ourselves to you as large dealers in textiles and believe there is a promising market in our area for moderately priced goods of the kind mentioned, When replying, please state your terms of payment and a trade discount for companies that buy in large quantities.If the prices are in line, we trust important business can materialize.Yours faithfully,Letter 4Dear Mr. Yong,Thank you for your enquiry of August 15. We enclose our illustrated catalogue and price list giving the details you asked for. Samples of our products for which you asked in your letter of August 15 are being sent to you today. We feel confident that you will be satisfied with the goods both excellent in quality and reasonable in price.On regular purchases in quantities of not less than 100 dozen of individual items we would allow you a distant of 2%. Payment is to be made by irrevocable L/C at sight.Our all cotton textiles are becoming popular because of their softness and durability. After studying the samples and their prices you will not be surprised to learn that we are finding it difficult to meet the demand. But if you place your order not later than September 5, we would ensure prompt shipment.We are looking forward to receiving your first order.Yours faithfully,Letter 5Dear Sirs,We welcome your enquiry of May 2 and thank you for your interest in our products. A copy of our illustrated catalogue is being sent to you today, with samples of some of the skins we regularly use in our manufactures. Unfortunately, we cannot send you immediately a full range of samples, but you may take it that such skins as chamois and doeskin, not represented in the parcel, are of the same high quality.Mr. Zhang, our sales representatives, will be in Milan early next month and will be pleased to call on you. He has with him a wide range of our manufactures and when you see them we think you will agree that the quality of the materials used and the high standard of craftsmanship will appeal to the most selective buyers.We also manufacture a wide range of hand-made leather handbags in which we think you may be interested. They are fully illustrated in the catalogue and are of the same high quality as our gloves. Mr. Zhang will show you samples when he calls.We look forward very much to the pleasure of receiving an order from you.Yours faithfully,Letter 6Dear Sirs,We have received your enquiry of April 5 with thanks, and are glad that you are interested in our tea. Enclosed are a copy of our latest catalogue and a price-list for tea. Please note that items no.1-10 listed in the price list can be supplied from stock.The various kinds of tea with different brands that we handle are all famous Chinese tea, superior in quality, and have been sold to many countries and regions in Europe, America, Asia and Africa. And we have already, under separate cover, airmailed to you samples of three kinds of famous Chinese tea now available from stock, which are all the time popular at your end. For details,please refer to our catalogue.Should you need further information not yet covered by the above-mentioned catalogue and price list, please don’t hesitate to let us know.We are looking forward to your orderLetter 7Dear Sirs,Thank you for your letter of 1st Feb., enquiring about the JF72 pocket calculator.This model is no longer in production as it has been superseded by the JF73 solar-powered pocket calculator. As you will see from the enclosed leaflet, the new model has several additional features at an extremely competitive price.We have also enclosed our latest catalogue giving details of the vast range of electronic goods we supply.We allow a discount of 3% on purchase of not less than 50 of the same model, and 3.5% on quantities of not less than 100. In addition, we give a discounty of 2% for payment within fourteen days from date of invoice.We are looking forward to doing business with you in the near future,Letter 8Dear Sirs,Thank you for your letter giving us details of the products we enquired about. The main item we are interested in is the kitchen unit in the catalogue under the heading CM214. As we are building a large block of apartments, we think a unit like the one listed, might be the best installation for our purposes. Please let us know what your terms of trade are. Could you also tell us if you are able to offer trade and quantity discount on the price for a large order We would also be grateful for samples of all materials used in the manufacture of your units. I’m including a plan of our apartments, and the dimensions are would need.Letter 9Dear Sirs,We visited your stand at Milan fair last October. We were interested in your leather boots.We are wholesalers in Jeddah and we think your articles could find a promising market in our area. We would be very pleased to receive your catalogue and price list. Let us also have your sales terms for large orders. If your prices and terms meet our requirements, we will be glad to start a business relationship with you. Looking forward to receiving an early reply.Letter 10Dear Sirs,We intend to import Sony Camera you displayed at the Trade Fair. Therefore, please inform us of CIF London price, discount, time of shipment and other details. Could you possibly send us some booklets and catalogues for our reference Should there be any items new to the U.K. market, kindly let us know and send samples if available.We hope this will be a good beginning of mutually beneficial business relations and we assure you of our close attention to your offers.Letter 11Dear Sirs,Thank you for your enquiry of October 30 for Women’s Nylon Garments. In compliance with your request, we have enclosed a price list and an illustrated brochure. Although we still have certain amount of stock we can hardly keep them for a long time because of the heavy demand. Samples will be sent on request. We are looking forward to your early reply.。
《实用商务英语写作教程》课件chapter 3 Memos
01 Memo’s Functions
O
P
02 Memo Format
I
03 Memo Style and Tone
C
S
04 Organizing a Memo
I. Memo’s Function
to change a policy or procedure; to call a meeting; to offer information or make a request; to explain a procedure or give instructions; to offer suggestions or recommendations; to clarify or summarize an issue; to alert readers to a problem or a deadline; to confirm the outcome of a conversation; to summarize a long report or proposal.
MEMO TO: Sales Staff FROM: Linda Woo
Sales Supervisor DATE: February 7, 2017 SUBJECT: Staff Meeting, February 9, 2017, Room 605 Please check your calendars and be sure that you keep 15:00 P.M. free for our full staff meeting. The agenda is short but has two important issues for discussion and your information.
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Sample – A notice in form of mail
December 20th, 2013 Dear Sirs,
We are very pleased to inform you that our company will move to New Century Building, Room Number 303 at Ren Min Road, where we shall be in operation from January 1st, 2014 and where we shall be pleased to receive our friends. The business hitherto carried on in the name of J.B. & Co. will then be continued under the name of Jack Black & Company, Limited.
Answer for Reference
Notice If you donated blood last month, please come to the university hospital to get your certificate on Thursday, Oct. 16 between 2:00 p.m. and 5:00 p.m.
Principles
a. Make the heading impressive; b. The notices should be written accurately and
appropriately; c. Use simple and concise words all through the notice; d. Make notices as brief and straightforward as possible; e. Avoid redundant expressions; f. Specify the background, details, explanations or
Yours faithfully, Ln form of public sign
Office Hour: 8:00a.m.— 6:00p.m. Please Check and See if the Money is Right. We are Not Responsible after You Leave the Store Cameras Forbidden Replace the Newspaper after Reading Reduce Speed Now Don’t Touch High-Tension Wire Don’t Dump Rubbish Here No Smoking, Offenders to Be Fined 5 Dollars
The English Department
Case Study
1. As the secretary of your department, write a meeting notice to inform all of the teachers in your department to have a meeting in the college conference room, Tuesday, Dec. 8, at 2:00p.m. to discuss the new direction in adult education.
1) According to the content
a. brief notice includes the time, place and content of the meetings
and activities (such as speeches, games and parties). b. detailed notice about activities with background information about a person or an organization, and the arrangement of the activities. C. notifications and warnings about certain formal events, written with precise structure and concise words.
warning.
Layout
(1) Heading (2) Body (3) Signature (4) Date
Layout
Heading: To attract the reader’s attention using the word Notice or NOTICE
Body: To inform the public of certain events or activities. The body includes the purpose for issuing the notice; time, place, sponsor and detailed information about the event; and the rounding off remarks.
Signature: To inform the readers who the organizer is. It is usually put below the body.
Layout
Date: To inform the readers when the notice is made. The date appears below the signature, centered or in the bottom lefthand corner. Some notices, especially notifications and warnings may omit the last part. Sometimes even the heading is omitted.
Introduction
A notice is a sheet of paper giving written or printed information, usually put in a public place.
It is usually written by the higher authority to the subordinates to notify or announce some issues.
b. notice in form of memo A memo notice contains more information and one should make
it eye-pleasing and reader-friendly.
c. notice in form of mail Notice in this form have a great popularity with people today. A
When writing a notice, the time and place for the meetings or activities should be clearly and exactly stated.
Categorization
1) According to the content brief notice detailed notice notifications and warnings 2) According to the form Notice in form of poster Notice in form of memo Notice in form of mail Notice in form of public signs
Administration Office Mar. 10, 2013
Sample – A notice in form of memo
To: All Staff From: Human Resources Department Date: June 6th, 2013 Subject: Appointment of a New Vice President B&W is pleased to let you know that, effective from June 10th, Mr. Bowel will be our new Vice President. He will replace Mr. Deng Haiyu, who is retiring next month after 30 years of invaluable contribution to our company. Mr. Bowel will be concurrently serving as Manager of Finance Division. We hope that you will give Mr. Bowel the same loyal support as you did to Mr. Deng during his tenure (任期) of office. Your cooperation will be much appreciated.
2) According to the form
a. notice in form of poster As notice is put into a poster, it should be eye-catching in layout,
clear in content, and brief in language.
Unit 3 Intra-corporate Documents (I)
Tasks
Notice Memo