商务英语基础上册Unit ten教案
商务英语综合教程(上册)Unit 10 Advertising It's Everywhere共54页
Text Exercises
Unit 10 Advertising: It's Everywhere
Related Technical Terms Grammar
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Unit 10 Advertising: It's Everywhere
1 No, it's not your imagination. The amount of
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Ambient advertising
Unit 10 Advertising: It's Everywhere
2 Ambient advertising refers to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles. Cars, bicycles, taxis and buses have become moving commercials. Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator
Unit 10 Advertising: It's Everywhere
Introduction
Advertising is marketing's most visible form of communication. The American Marketing Association (AMA) defines advertising as "any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” Nonprofit and public organizations, individuals and businesses all use advertising to convey messages about their services, ideas and products.
实用商务英语Unit10(上)
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在国际贸易中，要保持或扩大业务就必 须巩固和发展已有的业务关系，并且不 断物色新的贸易伙伴以建立新的业务关 系。新的业务关系可以通过银行、报 纸广告、因特网、驻外商务机构、国 外商会、商品交易会等多种渠道建立。
To write a letter for establishing business relations,you had better follow the steps below:
ቤተ መጻሕፍቲ ባይዱ合式
The Nile Trading Co. Ltd. 161 Pyramid Street, Alexandria, Egypt Tel: (20-3)4900000 Fax: (20-3)4900001
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11th May,2001
The Export Manager China Motorbike Co. Ltd 34 Fazhan Street Jinan, Shandong P. R. C.
Yours fainthfully, Abdul Aziz Marketing Manager
平头式
H. Woods & Co. Ltd. Nesson House, Newell Street Birmingham B15 3EL Tel: (44-121) 4560000 Fax: (44-121)4560001 1 March, 2001 The Manager Shanghai Textile Trading Co. Ltd. 72 Zhongshan Rd. Shanghai 200001 China Dear Sir or Madam, We are interested in tweed lengths suitable for skirt-making and would like to have details of your prices and terms. It would be helpful if you could supply samples. Yours faithfully, Larry Crane China Trade Manager
商务英语Unit 10 Marketing
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Advertisements and commercials
How to advertise a product?
Advertising a product involves developing a ‘Unique Selling Proposition’ (‘USP’): the Features and Benefits which make it unlike any of the competing products. There are four stages in advertising a product (‘ AIDA’): 1. Attract the Attention of potential customers 2. Arouse Interest in the product 3. Create a Desire for its benefits 4. Encourage customers to take prompt Action ---- Heinz M. Goldmann
* What is the ‘USP’ of the product? It’s actually different for each product. The red guides list more hotels and ___________________________________________________________ restaurants than their competitors. The green guides use a star system to rate places of interest. And the maps are updated every year. The three products are cross-referenced.
商务英语翻译教程教案第10单元商业银行
商务英语翻译教程教案第10单元商业银行课程名称：商务英语翻译教程教案编写者：XXX教学目标：1.理解商业银行领域的常用词汇和短语。
2.学会将商业银行相关的文本从英语翻译成中文。
3.培养学生对商业银行业务的理解和应用能力。
教学内容：1.商业银行的定义和功能。
2.商业银行的业务范围和分类。
3.商业银行相关的词汇和短语。
教学步骤：步骤一：导入新知识（10分钟）教师给学生展示一些商业银行的图片，并让学生讨论商业银行的定义、功能和作用。
然后教师向学生介绍商业银行的定义和主要功能。
步骤二：核心词汇学习（20分钟）教师向学生介绍商业银行常用的核心词汇，并为学生提供词汇表。
教师可以利用课件、图片或实物进行教学示范，帮助学生记忆词汇。
步骤三：商业银行的业务范围和分类（30分钟）教师向学生介绍商业银行的业务范围和分类。
教师可以以讲解的方式或利用案例进行教学，帮助学生理解商业银行的不同业务。
步骤四：商业银行相关短语的翻译（30分钟）教师给学生提供一些商业银行相关的短语，并要求学生将其翻译成中文。
教师可以提供一些例句和翻译技巧，帮助学生完成翻译任务。
步骤五：练习与实践（20分钟）教师组织学生进行反复练习和实践，巩固所学知识。
可以让学生完成一些翻译练习或模拟商业银行的实际工作。
步骤六：总结与展望（10分钟）教师对本节课的内容进行总结，并展望下一节课的教学内容。
鼓励学生复习所学知识，并提出问题和疑惑。
教学资源：1.商业银行的图片和资料。
2.商业银行相关的词汇表。
3.商业银行相关的短语和例句。
评估方式：1.课堂表现评估。
2.翻译练习和实践评估。
3.课后作业评估。
教学延伸：1.学生可以利用课后时间继续学习商业银行的相关知识和短语。
2.学生可以参观实际商业银行，进一步了解商业银行的业务范围和操作流程。
3.学生可以参加商业银行实习或工作，应用所学知识和技能。
电子商务英语教学设计教案Unit 10 The Internet Affects Certain Industries
Unit 10 The Internet Affects Certain Industries 教学要求1.了解因特网在其他产业上的应用；2.了解网络教育与娱乐行业；3.熟悉未来电子商务的发展；教学重点了解因特网在其他产业上的应用；课时安排本章安排2课时。
教学内容Text A Financial Services OnlineNew words1.bonds n. 公债，债券mission n. 佣金3.index n. 指数4.securities n.有价证券，证券5.stock n.股票6.stockbroker n. 股票经纪人Notes1. dedicated networks 专用网络2. authenticating transactions 交易认证3. check balancing 账单结算4. automated call center 自动电话应答中心5. insurance industry 保险业6. insurance premium 保险费7. real-time quote 实时报价8. trading intelligence 交易情报9. American Banking Association(ABA) 美国银行协会10. NASDAQ(the National Association of Securities Dealers Automated Quotations)美国证券商协会电子股市系统。
该股市建于1971年，它没有一个公开的交易大厅，全部买卖都通过计算机系统进行。
目前，NASDAQ已经成为全球最大的电子股票交易市场。
11. ECN(Electronic Communication Network) 电子通讯网络。
在金融领域内是指股票经纪商或外汇经纪商为他们的客户建立的电子化交易平台。
在各个银行及外汇交易平台之间选择最有利于客户头寸的价格来成交，经纪公司赚取适当低比例的佣金。
ChapterTen商品说明书的翻译商务英语翻译课件
• Facilitate Technical Support: Accurate translation of product manuals ensures that customers receive effective technical support and troubleshooting guidance.
பைடு நூலகம்
目录
• Practice of translating product manuals • Case analysis of product manual translation • The Future Development of Product Manual
Translation
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Overview of Product Manual Translation
Translation Reduction
This technique involves removing information from the target text to make it concise and focused. It is often used to eliminate redundancies or irrelevant information that does not contribute to the overall meaning of the text.
新编商务英语基础教程Unit 10
Unit 10 EmploymentI Teaching Aim1. Cognitive Information（认知信息）: Employment2. Language Focus（内容重点）:1）Word Study： A. executive, impression, recall, schedule, tastefully, appreciative, assessment, absorb, personality, preference；B. chief, ambitious, incredible, transform, digital, integrate, correspond, permission, complain2）Phrases：A. according to, due to, show respect to, engage in；B. keep track of, be related to3）Key words：A. establish；B. ensure3. Grammar：被动语态Ⅱ4. Writing（写作技巧）：E-mail写作5. Translation（翻译技巧）：直译与意译III Background Information工作方面词汇1. 个人品质adaptable 适应性强的ambitious 有雄心壮志的capable 有能力的，有才能的careful 办事仔细的competent 能胜任的confident 有信心的conscientious 认真的，自觉的cooperative 有合作精神的creative 富创造力的dedicated 有奉献精神的dependable 可靠的disciplined 守纪律的earnest 认真的well-educated 受过良好教育的efficient 有效率的energetic 精力充沛的enthusiastic 充满热情的expressive 善于表达hard-working 勤劳的industrious 勤奋的ingenious 有独创性的2. 其他内容objective 目标career objective 职业目标employment objective 工作目标position wanted 希望职位job objective 工作目标position applied for 申请职位position sought 谋求职位position desired 希望职位for more specialized work 为更专门的工作for prospects of promotion 为晋升的前途for higher responsibility 为更高层次的工作责任for wider experience 为扩大工作经验due to close down of company 由于公司倒闭due to expiry of employment 由于雇用期满to offer a more challenging opportunity 提供更有挑战性的工作机会to seek a better job 寻找更好的工作to look for a more challenging opportunity 寻找一个更有挑战性的工作机会IV language and Culture Focus （语言文化要点）Text A1.Word study1）executive n.① a person or group in a business organization, trade union, etc. with administrative or managerial powers 行政领导；经理e.g. a sales executive 营业主任She’s an executive in a computer company. 她是一家计算机公司的行政人员。
初级商务英语教案模板范文
教学对象：初级商务英语学习者教学目标：1. 提高学生的商务英语口语表达能力。
2. 帮助学生熟悉商务英语日常用语，增强商务交流的自信心。
3. 培养学生在商务场合中运用英语进行沟通的能力。
教学内容：1. 商务英语问候与自我介绍2. 商务英语电话沟通3. 商务英语邮件写作4. 商务英语会议交流教学重点：1. 商务英语常用句型及词汇2. 商务英语交流技巧教学难点：1. 商务英语语调及语速的把握2. 在不同商务场合中运用恰当的英语表达教学过程：一、导入（5分钟）1. 教师简要介绍本节课的教学内容，让学生对课程有初步了解。
2. 通过图片、视频等形式展示商务场景，激发学生的学习兴趣。
二、商务英语问候与自我介绍（10分钟）1. 教师讲解商务英语问候与自我介绍的常用句型及词汇。
2. 学生跟读并模仿，教师纠正发音和语调。
3. 学生分组练习，互相介绍，教师巡视指导。
三、商务英语电话沟通（15分钟）1. 教师讲解商务英语电话沟通的常用句型及词汇。
2. 学生模拟电话沟通场景，进行角色扮演。
3. 教师点评并纠正发音、语调及表达方式。
四、商务英语邮件写作（15分钟）1. 教师讲解商务英语邮件写作的格式及常用句型。
2. 学生分组练习，撰写商务邮件，教师巡视指导。
3. 学生互相交流邮件内容，教师点评并给出修改建议。
五、商务英语会议交流（15分钟）1. 教师讲解商务英语会议交流的常用句型及词汇。
2. 学生模拟会议场景，进行角色扮演。
3. 教师点评并纠正发音、语调及表达方式。
六、总结与反馈（5分钟）1. 教师对本节课的教学内容进行总结，强调重点。
2. 学生分享学习心得，教师给予鼓励和指导。
教学评价：1. 学生课堂参与度2. 学生口语表达流利度3. 学生对商务英语常用句型及词汇的掌握程度课后作业：1. 复习本节课所学内容，巩固商务英语常用句型及词汇。
2. 模拟商务场景，进行口语练习，提高商务英语交流能力。
备注：教师可根据学生的实际情况调整教学内容和进度，注重学生的个体差异，因材施教。
高中英语《商务英语基础》教案
高中英语《商务英语基础》教案商务英语基础教案教学目标：通过本节课的学习，学生将能够了解商务英语的基础知识，掌握商务英语的常用词汇和短语，并能够在商务场景中进行基本的日常交流。
教学重点：商务英语基础知识、商务英语词汇和短语的掌握、商务场景中的日常交流。
教学难点：商务场景中的日常交流。
教学准备：- 教材：商务英语教材- 多媒体设备教学过程：一、导入（5分钟）1. 老师可以呈现一张商务场景的图片，让学生观察并用英语进行描述。
2. 引导学生讨论正在发生的商务活动，并向学生提问，激发学生对商务英语的兴趣和学习动力。
二、讲解商务英语基础知识（10分钟）1. 教师介绍商务英语的概念，商务英语的重要性以及商务英语在现实生活中的应用。
2. 介绍商务英语的一些基础知识，如商务会议、商务信函、商务礼仪等。
三、学习商务英语词汇和短语（20分钟）1. 教师通过多媒体呈现一些常用的商务英语词汇和短语，并进行解释和示范。
2. 学生跟随老师的示范，模仿发音和使用。
3. 学生进行词汇和短语的练习，可以采用配对练习或填空练习的形式。
四、商务场景中的日常交流（30分钟）1. 教师组织学生进行商务场景中的日常交流练习，可以分成小组进行角色扮演。
2. 学生根据给定的商务场景，在模拟的情境中进行对话练习，包括面试、电话沟通、商务洽谈等。
3. 学生可以根据自己的实际情况进行修改和调整对话内容，增强实际运用的能力。
五、总结（5分钟）1. 教师对本节课的内容进行总结，回顾学生所学的商务英语基础知识、词汇和短语。
2. 鼓励学生对商务英语的学习进行思考和总结，并提出问题和建议。
六、作业布置（5分钟）1. 布置商务英语的作业，如词汇和短语的记忆和运用，商务场景中的对话练习等。
2. 引导学生自主学习和实践商务英语，提高应用能力和表达能力。
教学反思：通过本节课的学习，学生对商务英语的基础知识、常用词汇和短语有了初步的了解，并通过商务场景的日常交流练习，提高了实际应用的能力。
商务英语视听说-Unit-Ten-Company-Performanceppt课件
Financial manager
chairman
Marketing manager
HR manager PR manager
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Follow-up and Evaluation
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Dalian University of Foreign Languages
此课件下载可自行编辑修改，此课件供参考！ 部分内容来源于网络，如有侵权请与我联系删除！感谢你的观看！
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Warm-up
Language Expansion
Verbs and nouns for describing changes and trends
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Warm-up
Language Expansion NhomakorabeaAdjectives and adverbs to indicate speed and degree of changes
Dalian University of Foreign Languages
商务英语视听说-8
Unit Ten: Company Performance
Learning Objectives Background Information Listening Video
Assignment
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5. Cargo service 6. Training program
d) Opened e) Developed f) Continues to rise
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Video 2
Work in pairs. Here are 2 graphs. Graph 1 shows a company’s sales over a 12 month period whereas Graph 2 is blank. Describe Graph 1 to your partner so that he/she can complete Graph 2 according to the information you supply. Then change roles and repeat the exercise.
教案-商务英语阅读-Unit10-叶兴国范文
教案-商务英语阅读-Unit10-叶兴国范文第一篇：教案-商务英语阅读-Unit 10-叶兴国范文Unit 10 Teaching Objectives: 1.T o remember and use new words and expressions;2.To learn Why people say attitude is everything and how you can be happy;3.T o learn What the advantages are in learning to be funny in the workplace;4.To know about idioms, proverbs and allusion in business English passages;5.To deal with the language points in Text A and TextB.Focuses:1.To learn Why people say attitude is everything and how you can be happy;2.To learn What the advantages are in learning to be funny in the workplace.Difficulties:How to deal with the idioms, proverbs and allusion when reading business English passages.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Be Happy Cause I Choose Happiness a.Let the students read Text A to finish Exercise I by using the basic reading skills learned before;b.Ask students to Check the answers to Exercises I and to understand the text at the same time;d.Check the answers to Exercises I;e.Analyze the language points in the text: 1.Jerry is the kind of guy you love to hate.love to hate:又爱又恨，深爱。
初级商务英语教案范文模板
课时：2课时教学目标：1. 让学生掌握基本的商务英语问候、介绍和自我介绍的表达方式。
2. 培养学生运用商务英语进行日常交流的能力。
3. 提高学生的听力理解和口语表达能力。
教学重点：1. 商务英语问候和介绍的常用句型。
2. 自我介绍的技巧。
教学难点：1. 正确运用商务英语的礼貌用语。
2. 在实际情境中运用所学知识进行交流。
教学过程：第一课时：一、导入1. 教师播放一段商务英语问候的录音，让学生感受商务英语的氛围。
2. 学生自由讨论：商务英语在日常生活中的应用场景。
二、新课讲解1. 教师讲解商务英语问候的常用句型，如：Good morning/afternoon/evening, How are you?、Nice to meet you.等。
2. 教师讲解商务英语介绍的常用句型，如：My name is…, I come from…, I work in…等。
3. 教师讲解自我介绍的技巧，如：突出自己的优势和特长，表达自信。
三、课堂练习1. 学生进行商务英语问候的练习，教师纠正发音和语法错误。
2. 学生进行商务英语介绍的练习，教师指导学生如何正确运用句型。
3. 学生进行自我介绍的练习，教师点评学生的表现。
四、课后作业1. 学生课后复习本节课所学内容，巩固所学知识。
2. 学生模拟商务场景，运用所学知识进行实际交流。
第二课时：一、复习导入1. 教师提问：上节课我们学习了哪些商务英语知识？2. 学生回答，教师点评。
二、新课讲解1. 教师讲解商务英语日常交流的常用句型，如：What do you do?、How do you like…?等。
2. 教师讲解商务英语中的礼貌用语，如：Please, thank you, Excuse me等。
三、课堂练习1. 学生进行商务英语日常交流的练习，教师纠正发音和语法错误。
2. 学生进行商务英语中的礼貌用语的练习，教师指导学生如何正确运用。
四、课后作业1. 学生课后复习本节课所学内容，巩固所学知识。
商务英语入门教案模板范文
---课程名称：商务英语入门授课对象：零基础或初级商务英语学习者课时： 2课时教学目标：1. 学生能够理解并使用基本的商务英语词汇和短语。
2. 学生能够进行简单的商务英语交流，如问候、介绍、表达感谢等。
3. 学生能够阅读并理解简单的商务英语文本。
教学重点：- 商务英语常用词汇和短语- 基本商务英语交流技巧- 简单商务文本的阅读理解教学难点：- 商务英语的专业性和正式性- 在实际商务场景中的应用教学准备：- 多媒体教学设备（如电脑、投影仪）- 商务英语教材或辅助资料- 互动练习材料---第一课时一、导入（10分钟）1. 热身活动：通过播放与商务相关的英文歌曲或视频片段，让学生放松心情，激发学习兴趣。
2. 自我介绍：教师用简单的商务英语进行自我介绍，并邀请学生用英语进行自我介绍。
二、新知讲解（30分钟）1. 商务英语词汇：讲解并教授商务英语中的常用词汇，如“meeting”、“business card”、“presentation”等。
2. 商务英语短语：讲解并教授商务英语中的常用短语，如“How are you?”、“Nice to meet you”等。
3. 商务英语语法：简单介绍商务英语中的常用语法结构，如一般现在时、一般过去时等。
三、互动练习（20分钟）1. 词汇游戏：通过单词卡片游戏，让学生练习商务英语词汇。
2. 情景对话：创设简单的商务场景，让学生进行角色扮演，练习商务英语交流。
四、总结（10分钟）1. 教师总结本节课所学内容。
2. 鼓励学生在课后复习所学词汇和短语。
---第二课时一、复习（10分钟）1. 通过快速问答的形式，复习上一节课所学内容。
二、新知讲解（30分钟）1. 商务英语文本阅读：讲解如何阅读和理解简单的商务英语文本，如通知、邀请函等。
2. 商务英语写作：简单介绍商务英语信函的写作格式和常用表达。
三、互动练习（20分钟）1. 阅读练习：学生阅读并理解商务英语文本。
2. 写作练习：学生根据所给情景，用英语写一封简单的商务信函。
商务英语阅读上册unit 10
Information includes macro information and micro information. Macro information includes data on population, general trade flows among countries, and world industrial and agricultural production. Micro information includes materials on specific industries in a country, their growth prospects, and their foreign trade activities.
TEXT Negotiation Skills and Strategies
Pre-reading questions
1. What is negotiation? 2. Do you know any negotiation skills and strategies?
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Human beings are living in a world full of contradictions, disputes and confrontations. People have to negotiate to resolve some problems. More and more occasions require negotiation; fewer and fewer people will accept decisions dictated by someone else. People differ, and they use negotiation to handle their differences. To adapt to nowadays business world, it is all necessary for everyone to have a better understanding of the activities of negotiations and be able to answer the questions of negotiations. A negotiation is a process of communication between parties to manage conflicts in order to come to an agreement, solve a problem or make arrangements. Negotiation is a basic means of getting what you want from others. It is back-forth communication designed to reach an agreement when you and the other side have some interests that are shared and others that are opposed.
剑桥商务英语》授课教案Unit 10
Unit 10 (a) Business hotelsI. Teaching Objectives:i. To enable Ss to talk about hotel facilities for business peopleii. To practise reading and listening for specific informationiii. To enable Ss to ask for / give directionsII. Materials needed:Cassette-Pass Cambridge BEC PreliminaryCards- 12 Cards: one set of cards per pair / group to be photocopied from T’sGuideIII. Teaching Process:i.Unit overview·Hotel facilitiesWarmer: T elicits typical hotel facilities.Reading: Ss open their books and look at the facilities described in the hotel advertisements before matching the hotels with people.Speaking: Ss ask each other which hotel they would prefer.·The business travellerSpeaking: Ss decide which five facilities are the most important for the business traveler.Listening: Ss listen to a hotel manager and compare their answers with his before listening again and answering multiple-choice comprehensionquestions.Language focus: Ss read the tape script and identify verbs and adjectives followed by the infinitive.Speaking: Ss work in pairs and ask their partner about the best hotel he/she has stayed in and whether it would be suitable for a business traveler. ·Asking the wayListening 2: Ss take notes on how to get to the centre of London from a hotel. Ss listen again and draw routes on a map of London.Writing: Ss write directions to famous landmarks in London.Speaking: Ss give each other spoken directions to landmarks in London.·Self-studyV ocabulary: Matching exercise (hotel adjectives and nouns).Word fields (parts of a hotel and hotel facilities).Exam practice: Formal letter writing.ii.Detailed study of this unitStep 1. Hotel facilitiesWarmer: T asks Ss to list typical hotel facilities. T asks Ss to open their books and read the information about the three hotels. T asks Ss where the information might come from. Ss compare their list of facilities with those mentioned in the texts.Ex.1 ReadingT focuses Ss’ attention on the three descriptions and asks Ss to choose one of the three hotels for each character. During feedback Ss justify their descriptions by referring to the facilities offered by each hotel. This would focus Ss on lexical items.Ex.2 SpeakingSs find out from each other which of the three hotels they would prefer and why. T reminds Ss of language for giving reasons. T also points out that in the Speaking Teat Ss will be asked to justify their opinions.Useful expressions:1.accommodation facilities 住宿设施2.convenient transport 交通方便3.close to 紧邻fortable and friendly service 舒适和热情的服务5.reasonable price 合理的价格6.up-to-date communication facilities 先进的通讯设施7.to offer express check-in and check-out 提供快捷的入住登记和结账服务8.only a short walk from theatres离几家剧场都只有很短的路程Step 2 The business travelerEx. 1 Listening 1T draws Ss’ attention to the photographs and asks them what facilities are pictured. Ss then work in pairs to choose the five most important facilities for business guests from the list. T elicits answers and reasons for choices. Ss then listen to the cassette and tick the items that Kevin Smith says are important for the business traveler. Kevin Smith mentioned eight things which are important. T asks Ss if his list covers the five things they identified.Ex. 2 Listening 1Ss have already heard the cassette. They now read the multiple-choice questions carefully before listening to the cassette again and marking the correct letter.Ex. 3 GrammarSs work individually. T asks them to read the typescript and underline all the infinitives. They then identify examples of verbs and adjectives which are followed by the infinitive.EX. 4 SpeakingThe speaking activity personalizes the subject of hotel facilities as Ss exchange experiences of hotels. T elicits feedback.Step 3 Asking the wayEx. 1 Listening 2Ss look at the map and read the gapped notes. T plays the cassette and Ss complete the notes.Ex. 2 Listening 2Ss listen to the directions again and mark the two routes o the map.Ex.3 WritingSs read the information about the two guests and look at the map. They then write a short note giving the guests directions. Ss should refer to the phrases at the bottom of the page.Ex. 4 SpeakingSs work in pairs. They start at HMS Belfast and direct each other around London using the prompt cards. The dialogues should be complete exchanges beginning with student A politely asking for directions and saying thank you to conclude the exchange.Step 4 Self-studyHelp Ss finish Self-study exercise.Unit 10 (b) CommutingI. Teaching Objectives:i. To enable Ss to talk about traffic and transportii. To practise reading and listening for specific informationiii. To review the language of predictionII. Materials needed: Cassette- Pass Cambridge BEC PreliminaryCards- 8 Cards: one set of cards per pair / group to bephotocopied from T’s GuideIII. Teaching Process:i.Unit overview·Reducing trafficWarmer: T elicits Ss’ way of getting to work, the problem of dividing and ways of improving the situation.Listening: Ss listen to six speakers and match them with headlines. Ss then listen to the speakers again and note whether they agree with each trafficscheme and their reasons.Speaking: Ss discuss the transport schemes mentioned in the headlines. ·Transport policyReading: Ss read a newspaper article and complete a table about transport schemes and their effects. Ss then read the article again and answermultiple-choice comprehension questions.Language focus: Ss review the use of wil and going to for predictions.Speaking: Ss make predictions about the future of transport. They then play a board game about commuting to work.·Self-studyV ocabulary: Crossword (transport vocabulary)Sentence completion (Traffic vs transport)Ss write about transport schemes in their cityExam practice: Multiple-choice comprehension exercise.ii.Detailed study of this unitStep 1. Reducing trafficWarmer: T writes the word commuter on the board elicits its meaning and leads into a discussion of Ss’ way of getting to work, the problems of driving to work and ways of improving the traffic situation.Ex. 1 Listening 1Ss read the seven headlines about different transport schemes. T points out to Ss thatthere are seven headlines but only six speakers, so one headline will have no number. T plays the cassette and Ss number the headlines in the order in which they are commented upon.Ex. 2 Listening 1Ss listen again and note down whether the speaker agree or disagree. Ss then take notes on the speakers’ reasons. T reminds Ss that it is a note-taking exercise and that grammatically complete sentences are not required.Ex. 3 SpeakingSs work in pairs and exchange their opinions on the traffic reduction schemes mentioned in the headlines on the previous page. Ss could also discuss government transport policies in their hometown.Useful expressions:1. A successful transport scheme should be…2. develop a new public traffic system3. to improve flow of rush hour by…4. Increasing the tax on petrol is to reduce the amount of traffic on roads5. to reduce traffic jams6. to reduce costs of accidents and delays7. Pedestrian zones can help reduce city center pollution8. Traffic reduction in city centers means better air quality there9. lead to a more efficient use of public transport10. quick/ reliable/ affordable/punctualityStep 2 Transport policyEx. 1 ReadingSs scan the article once more and complete the table by listing the transport schemes mentioned in the article and their effects. SS quote from the text in support of their answers.Ex. 2 ReadingSs read through all the questions carefully before scanning the text once more for the answers. As the Ss have already scanned the text twice, T can impose a time limit on the task to encourage scanning strategies. Ss quote from the text in support of their answers. T then answers any questions about vocabulary from the text.Ex. 3 SpeakingSs work in pairs and discuss the issues listed in the box. T may wish to encourage Ss to take notes and present their answers to the class for general discussion.Step3. Self-studyHelp Ss finish Self-study exercises.。
最新中职商务英语阅读教案：ChapterTenLogistics
【教材版本】
Logistics
【教学目标】
知识目标： - 国际物流的基本概念 - 国际运输的基本种类及区别
能力目标： - 将所学国际物流的相关英语知识运用到阅读理解中 - 将所学国际物流的相关英语知识运用到口语表达中
【教学重点、难点】
教学重点： 将所学国际物流的相关英语知识运用到阅读理解中 教学难点： 将所学国际物流的相关英语知识运用到口语表达中 教学途径： 1．小组讨论教学 2．自学练习教学
第二环节 新授课（50 分钟）
阅读篇章 A [讲解] 详细讲解文章的内容 列出生词和长难句 [演示] 教师用幻灯片演示单词和句子 [问答]
How many types of shipment are there in the international trade? What are they?
[问答] 根据课文内容，小组抢答练习 5
【教学媒体及教学方法】
制作 PPT。 演示法、讲授法、分组讨论法。
【课时ห้องสมุดไป่ตู้排】
2 课时（90 分钟）。
【教学过程】
第一环节 导入（15 分钟） 活动一: 要求学生小组讨论图片及相关问题 提示学生是否知道这些交通运输工具 活动二：小组抢答练习 2，熟悉物流运输方式的基本名称 活动三：小组抢答练习 3，熟悉物流运输方式的基本名称
[问答] 小组抢答第 7 题
第三环节 课堂练习（15 分钟） [情景模拟] 要求学生分为 3 组，分别用 presentation 的方式介绍三种付款方式
第四环节 复习小结（8 分钟）
What is FOB, CIF, C&F
第五环节 布置作业（2 分钟） 默写第一篇阅读中的核心单词
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【Title of Lesson】Unit 10 Business Negotiation【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of business negotiation.2. To let the students know some words and phrases about business negotiation.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about business negotiation.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of business negotiation.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about business negotiation.2. Some sentences about business negotiation.【Teaching Difficulties】How to make students be able to negotiate business with a customer.【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through asking the students some questions to lead in new lesson.T (Teacher): Do you like shopping?Ss (Students): Yes.T: When we do some shopping, all of us would like to spend less money to buy more things. How can we do that?Ss: Asking for the lower prices.T: Yes, that’s right. We would like to ask the shop assistant to reduce their prices. In fact, it is the same in business. We also need negotiate terms about business with a customer, that is business negotiation. Do you know what business negotiation is?Ss: …T: It doesn’t matter. Today we will learn about it.Step2. Business Reading1. Learning the text【Teacher’s words】To come to terms with customers, it is very important to make business negotiation. So we’d like to know what business negotiation is. This step we will do self-study activity, Choosing Game （选一选游戏）, Filling Game（填一填游戏）.(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What fields can business negotiation be used in?2. What is the attitude of both parties in business negotiations?3. What is always the link used to negotiate the issue/argument?B. Ask Ss to answer the questions.C. Let Ss explain the main meaning of the text.D. Teacher checks.E. Ss read the text together.(2)Choosing Game1. A. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.2. A: PPT shows eight sentences, ask the students to make a choice.B: Teacher checks.(3)Filling GameA. PPT shows eight sentences with one blank each. Ask Ss to fill the words in the blanks of the sentences.B. Teacher checks.C. Ss read the completed sentences together.Aim:Through Self-Study Activity and some Games to let Ss know the meaning of text about business negotiation, master some useful words, phrases and sentences. And by reading the text to train the students’ reading a bilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will have a competition. There are two kinds of questions. One is Translation, another is Choice. Divide the students into four groups, ask them to make a choice and answer the corresponding questions by turns.(1)CompetitionA. PPT shows the questions.B. Each group makes a choice and answers the question by turns.Aim: This step of Games for Grammar is to let Ss study and review grammar knowledge about tense of verbs happily and unconsciously, to train the Ss’ being active in thinking questions and finding the answers for the questions, and their abilities of the cooperation, to enhance their skills of speaking and translating.Step 3: Listening and speaking【Teacher’s words】Through the text, we have a general idea of business negotiation. Then how to negotiate with the customer? Here is a dialogue between Mr. Turner and Miss Jiang. Mr. Turner from France is interested in Chinese silk garments. Now he is having a business negotiation with Miss Jiang from Zhonghua Garment Group. Please listen carefully how Miss Jiang negotiates witha customer.1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts as Mr. Turner and another acts as Miss Jiang.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questionsin Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to negotiate with a customer. Next we will do pair works according to the following situations:PPT shows the situations and some useful knowledge:Situation:Mr. Turner continues to negotiate the terms of payment with Miss Jiang after the negotiation of the date of shipment.The following may be useful:What’s your terms of payment?by L/C at sightby an irrevocable L/Cby documents against payment after sighton collection basis…A：Ask the Ss to make a dialogue according to the information within 5 minutes.B: Invite some Ss to play their dialogues in the class.Aim:Through the Speaking Activity to train Ss’ skills of listening and speaking and abilities of using language.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Translat ion.”, “Cloze.” And “Writing.” to expand Ss knowledge of business negotiation.Aim: Through many exercises to do summary and consolidation to this lesson, the Ss can review and master the knowledge which we learn in this lesson. And the teacher emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of business negotiation.Step 5: Homework【Teacher’s words】: Here there are four home works. Each student must do the first, second and third. And Ss have the right to decide whether they will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about business negotiation.Aim: Through assignment by levels to let Ss choose their home works by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening, speaking and reading further and train Ss’ abilities of communicating with others.。