星巴克中英文介绍
星巴克历史及发展介绍英文版
Hale Waihona Puke • The new concept worked out with success. But Schulz aimed higher. He found local investors and bought Starbucks in 1987. That gave way for expansion and in the same year he opened new cafes in Chicago and even Vancouver, Canada. 17 Starbucks Cafes were established.
Starbucks
by C.B.
Starbucks History
• The story began in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market (opened August 17, 1907).
• But at this time the company was a local coffee roasting facility. （烘焙设备 ）That remained their major business until 1982 when Howard Schulz joined the company.
• In 1992 the company went public and stocks were now publicly traded at the NASDAQ （纳斯塔克）. At this time Starbucks counts approx. 165 cafes.
星巴克英文简介
A Sample of Company Profile: StarbucksThe Starbucks StoryOur story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 80 markets.FolkloreStarbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks MissionOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Our CoffeeWe’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select high quality beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast.Our StoresOur stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage. Total stores: 30,000 across 80 markets (as of June 30, 2019)Our PartnersWe offer some of the finest coffees in the world, grown, prepared and served by the finest people. Our employees, who we call partners, are at the heart of the Starbucks Experience.We believe in treating our partners with respect and dignity. We are proud to offer several landmark programs for our partners, including comprehensive health coverage for eligible full- and part-time partners, access to full college tuition coverage through the Starbucks College Achievement Plan, and equity in the company through Bean Stock.Our ProductsStarbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on the go.Coffee: More than 30 blends and single-origin premium coffees.Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee, Cold Brew, Nitro, Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers® beverages, and Teavana® teas.Merchandise: Coffee-and tea-brewing equipment, mugs and accessories, packaged goods, books and gifts.Fresh Food: Baked pastries, cold and hot sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.Consumer products available where groceries are soldCoffee and Tea: Whole bean and ground coffee (Starbucks and Seattle’s Best Coffee brands), Starbucks VIA® Instant, Starbucks espresso capsules available on the Nespresso and Nescafé Dolce Gusto systems, Starbucks® Coffee K-Cup® pods, Starbucks® and Teavana® Verismo® pods.Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Iced Latte, Single Serve Cold Brew, Doubleshot® Coffee Smoothies, Teavana Craft Iced Teas, Teavana Sparkling Craft Iced Teas, Starbucks Discoveries® chilled cup coffees, Starbucks Discoveries Iced Café Favorites®, Starbucks Iced Coffee, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy Coffee drinks; Starbucks Refreshers® beverages, Evolution Fresh™ bottled juices.Brand PortfolioStarbucks Coffee, Seattle’s Best Coffee, Teavana, Evolution Fresh, Ethos Water and Torrefazione Italia Coffee.Investor InformationStarbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share.Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington, on Nov. 4, 1985.Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.For more information, please visit Starbucks Investor RelationsBeing a Responsible CompanyAt Starbucks, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience.It started with our early travels to the places where our coffee is grown, understanding that our future is inextricably tied to the futures of farmers and their families. We nurtured personal relationships and built a global network of support to create a new way to produce coffee: one that is sustainable, transparent and good for people and the planet. As the threats of climate change have grown, we have been working to help coffee farms adapt and find innovative solutions in how we build and operate our stores, while reducing the environmental impact of our cups, straws and lids.Our stores are often the heart of a neighborhood, and we strive to make each one a welcoming and inclusive Third Place. As we have grown, so too has our opportunity to make a positive impact, from alleviating hunger through our food donation program to making investments in local partnerships and coffee-and tea-origin communities through The Starbucks Foundation.Stitching all these efforts together is a common thread – a green thread – one that is woven in the fabric of our company by the more than 300,000 men and women who proudly wear the green apron. We are dedicated to making our partners proud, providing pay equity and investing in their success. And we are working to hire veterans and military spouses, refugees, Opportunity Youth and those formerly incarcerated, and helping them build their futures once they are with us.As it has been from the beginning, our purpose goes far beyond profit. We believe in the pursuit of doing good.。
星巴克英文介绍
盛年不重来，一日难再晨。
及时宜自勉，岁月不待人。
Table of Contents1.Introduction of Starbucks2.Development history of Starbucks3.Producut of Starbucks4.Starbucks in China5.SWOT Analysis of Starbucks1.introduction of StarbucksStarbucks Corporation (SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United Kingdom.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.2.Development history of StarbucksStarbucks has always been a place where you can find the world’s best coffe es. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market.●1970sThe first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.●1980sHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.●1990sStarbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucksbecomes a publicly traded company.●2000sThe Starbucks phaenomenon continues. As of this writing, Starbucks has more than 6,000 locations in over 30 countries.Dub Hay as senior vice president, Global Coffee Authority this November3.Product of Starbucks●BeveragesEspresso(Hot espresso/ Iced espresso)Frappuccino(Blended coffee / Blended cream / Blended juice)Coffee and tea(Brewed coffee /Tea /Other favorite )●FoodBreakfast(Honey Raisin Scone / Honey Raisin Toast / Blueberry Danish/ French Croissant)Afternoon(New York Cheesecake / Blueberry Cheesecake/ Chocolate Truffle Cake)Other food(Mini honey raisin scone /Mini Chocolate Muffin /Mini Apricot Financier/Mini Marble Cheese Cake) ●TeaChinese tea(Mudan White Tea /Jinxuan Oolong tea /Biluochun Green Tea )Exotic(Earl Grey/ Chai/ English Breakfast)4.Starbucks in China4.1Development history in ChinaStarbucks Coffee International (SCI) entered China market in1998 with the opening of its first store in Taipei, Taiwan. The first Starbucks store located in mainland China was opened in Beijing in January 1999 through a licensing agreement with Mei Da Coffee Co. Ltd. To support the accelerated expansion into mainland and achieve greater penetration throughout the region, the Starbucks Greater China Support Center was established in Shanghai in 2005. Since then, at the end of Q4 fiscal year 2010, there are more than 750 Starbucks locations throughout China, including Hong Kong, Macau and Taiwan.4.2 Special products to meet the demand in ChinaIn order to gain a large share in Chinese market , Starbucks has to work out plans to develop new products to cater the consumer demands for traditional Chinese festivals.Following are the products:1.Conbine Chinese tea to western coffee to create a wonderful flavor popular to both Chinese andwesterners.2. Chinese Zongzi (traditional Chinese rice- Pudding) on Dragon Boat Festival.3. Mooncake on Mid-autumn Festival.4. Special food and cups during spring festival5.SWOT Analysis of StarbucksStrengths(1) Business model of agile choiceStarbucks is good at according to different market situations all over the world take agile investment and cooperation mode.(2) Brand advantageMake full use of the "third life space" type of experience. In the center of the consumer demand from products to service, in the service to the era of experience, Starbucks successfully created a to create "Starbucks experience" for the characteristics of the "coffee religion", Starbucks and general coffee shop different places is endowed with a cup of coffee more rich experience and deeper cultural connotation.(3) Technology advantageStarbucks has always been the pursuit of quality excellence, adhere to provide customers highSTRENGHSWEAKNESSESInnovative business model Brand advantage Technology advantageNew product development and innovation Considerate customer service Store location advantageThe short of capital High priceHigh concentration level Lack of diversificationOPPORTUNITIESTHREATSE-businessexpand its global operationsCompetitors Cost raisingThe threat of new entersquality products. In order to let all love Starbucks can enjoy the most pure coffee, Starbucks is very critical and demanding for raw materials, whether the transportation of coffee beans, baking, preparation or finally put the coffee end to the customer of the that moment, everything must comply with the most stringent standards. In addition, Starbucks has more than 30 money hand-made espresso and coffee in hot drinks, coffee species diversity, both pure, also have instant; Both Italian and Latin American taste, to meet the different tastes of consumers.(4) New product development and innovationStarbucks in the innovation has been walking in the front of the coffee chain, from cappuccino, frappuccino, coffee taste beer and other new creative great success, to the invested heavily to espresso extraction technology research and development success, all show that the Starbucks in innovation has a lot of advantages.Starbucks is also in the internationalization and localization between seek a natural fusion, in March 2010, Starbucks will be unique "Starbucks experience" further extends to the Chinese consumers favorite tea drinks field, which contains Chinese tea and exotic tea two kinds of tea products, including nine precipitated in the global tea drink Starbucks on the rich experience.(5) Considerate customer serviceIn the service process, Starbucks implement a "constant system" of the "one to one", really sincere service for client consider.(6) Store location advantageFully occupy the favorable business circle. For coffee retail sector, good location is set up shop a very important component of success, Starbucks coffee in the store location is in the center of the basic choice or prosperous business people crowded sections, and strive to make customers anytime, anywhere can find Starbucks.●Weaknesses(1)The short of capitalWhenever Starbucks plan to open a new shop, it would always be put in the most prosperous location of the city. Just in Shanghai, it needs 2 millions to open a new shop. It means that how to solve the demand of capital, labor and reserve resources is a big challenge for Starbucks.(2)High priceThe price level of Starbucks is higher than corporations in the same industry. It concentrate on developing the high-end product and give up the profit from the low-income people. It will lead a high risk for Starbucks’ daily operation. Because Once(3)High concentration levelThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.(4)Lack of diversificationThe organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.●Opportunities1) Starbucks are very good at taking advantage of opportunities.2) In 2004 the company created a CD-burning service in their Santa Monica (California USA)cafe with Hewlett Packard, where customers create their own music CD.3)New products and services that can be retailed in their cafes, such as Fair Trade products.4)The company has the opportunity to expand its global operations. New markets for coffee suchas India and the Pacific Rim nations are beginning to emerge.5)Co-branding with other manufacturers of food and drink, and brand franchising to manufacturersof other goods and services both have potential.6)e-business.Starbucks has the courage to try something challenging and innovative, for example, the construction of ‘the third space’, taking advantage of e-business.ThreatsAfter rapidly expanding, there exist a potential risk that the burden of set new cooperate chain is heavy. At the same time, because Franchisee is not allowed, operato rs can’t wait for benefits rely on its initial fee. There are a lot of competitors in potential and reality.What’s more, no one knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future. Starbucks are facing with treats as follows:(1) Cost raisingStarbucks are exposed to rises in the cost of coffee and dairy products.(2) The threat of new entersSince its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to the market entry of many competitors and copy cat brands that pose potential threats.(3)CompetitorsMainland China market existing Taiwan Shang Dao coffee, Japan really pot of coffee, and other coffee later into china ,Starbucks coffee among all as its biggest competitor, "coffee wars" royaltieshave become inevitable.Starbucks mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world.’ Facing with the competition from the c offee industry, the convenience store, fast food restaurant and coffee machine, Starbucks have a long way to go in the future.Solution• Starbucks should take price discrimination strategy, which means it should offer products with different price levels for people with different income level.• Starbucks should set up a road map to achieve diversification, not only sell coffee , but also the cake, fruit salad and so on.• Starbucks should have regular research for the better understanding of its comp etitors and better service for its consumers.。
介绍星巴克的英语作文
介绍星巴克的英语作文Starbucks is a globally recognized coffeehouse chain that has become synonymous with coffee culture around the world. Founded in 1971 in Seattle, Washington, Starbucks has grown from a single store selling coffee beans to a multinational corporation with thousands of locations across the globe.The company's mission is to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. This mission is reflected in the warm and inviting atmosphere of its stores, where customers can enjoy a variety of coffee beverages, teas, and food items. Starbucks prides itself on offering high-quality coffee, which is ethically sourced and roasted with care.One of the key factors contributing to Starbucks' success is its commitment to customer service. Baristas are trained to know customers by name and to provide a personalized experience. The company also places a strong emphasis on community involvement, often supporting local causes and initiatives.In addition to its core coffee offerings, Starbucks has expanded its menu to include seasonal beverages, such as the Pumpkin Spice Latte, which has become a cultural phenomenonin the fall. The company also offers a range of food options, from pastries and sandwiches to salads and wraps, catering to a variety of dietary preferences and needs.Starbucks has been a pioneer in the coffee industry, introducing innovations like the Frappuccino, a blended beverage that has become a summer staple. The company's loyalty program, Starbucks Rewards, encourages repeat business and fosters a sense of community among its members.Environmental sustainability is also a priority for Starbucks. The company has implemented various initiatives to reduce its environmental footprint, such as using recyclable materials for its cups and offering a discount for customers who bring their own reusable cups.In conclusion, Starbucks has become more than just a coffee shop; it is a brand that represents a lifestyle and a community. Its dedication to quality, customer service, and social responsibility has made it a beloved institution in the hearts of millions.。
星巴克 中英文对照
第一部分：经典咖啡类1.热饮系列：Hot espresso拿铁：Caffe latte香草拿铁：Vanilla latte美式咖啡：Caffe Americano卡布奇诺：Cappuccino摩卡: Caffe Mocha焦糖玛奇朵: Caramel Macchiato浓缩咖啡: Espresso浓缩康保蓝：Espresso Con Panna浓缩玛奇朵：Espresso Macchiato2、冰饮系列：Iced Espresso冰拿铁：Iced Caffe Latte冰香草拿铁：Iced Vanilla Latte冰摩卡：Iced Caffe Mocha冰焦糖玛奇朵：Iced Caramel Macchiato第二部分：星冰乐 Frappuccino1、咖啡系列：Blended Coffee焦糖咖啡星冰乐：Caramel浓缩咖啡星冰乐：Espresso摩卡星冰乐：Mocha咖啡星冰乐: Coffee2、无咖啡系列：Blended Cream焦糖星冰乐：Caramel抹茶星冰乐：Green Tea香草星冰乐：Vanilla巧克力星冰乐：Chocolate3、果茶系列：Blended Juice芒果西蕃莲果茶星冰乐：Mango PassionFruit第三部分：咖啡和茶 Coffee & Tea1、新鲜调制咖啡 Brewed Coffee本周精选咖啡：Coffee of The Week密思朵咖啡：Caffe Misto冰调制咖啡：Iced Brewed Coffee2、泰舒茶 Tazo Tea抹茶拿铁：Green Tea Latte英式咖啡：English Breakfast伯爵红茶：Earl Grey冰摇泰舒茶：Iced Shaken Tea冰摇柠檬茶：Iced Shaken Lemon Tea3、其他饮料 Other Favorite经典热巧克力（含牛奶）：Signature Hot Chocolate(contain dairy) 冰经典巧克力（含牛奶）：Iced Signature Chocolate(contain dairy) 牛奶：Milk豆奶：Soy Milk气泡矿泉水：Sparkling Mineral Water。
Starbucks星巴克英文介绍(课堂PPT)
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• Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic and slightly sweetened.
• 这是一款优质抹茶粉与新鲜蒸奶、 细腻奶泡完美融合的饮料，清香、 微甜。
• 这款咖啡由醇香的摩卡酱，浓缩咖 啡和蒸奶相融相合，上面覆以搅打 奶油。寒冷的日子里，忧伤的时光 中,任何人都无法抵抗她的诱惑。
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• Caffe Mocha with extra rich, fullbodied espresso.
• 让摩卡多一份浓缩咖啡，更添浓厚 馥郁。
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• Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.
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Video time!
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1.Which city has the most number of Starbucks in the world?
2. Which city has the most number of Starbucks in China?
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Thanks for watching!
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• Honoring a tradition that goes back generations.
• 星级咖啡师手工调制，三分之一浓 缩咖啡，三分之一新鲜蒸奶，三分 之一细腻奶泡。
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• The traditional classic-steamed milk and espresso, lightly topped with foam.
星巴克英文介绍
NO.3 marketing strategy
To take a flexible investment and cooperation mode based on different market conditions around the world
The third one is that Starbucks provides favorable wages and benefits,their partners also can be treated like them.
Fourthly,the high quality is the most key strong point in the competition. Starbucks coffee orgians from Guatemala which produces authentic coffee.
THANKS
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.
星巴克英文作文带翻译
星巴克英文作文带翻译英文：Starbucks is a popular coffee chain that has gained worldwide recognition for its high-quality coffee and cozy atmosphere. I personally love going to Starbucks because it provides a great environment for me to study, catch up with friends, or just relax.One of the things I appreciate about Starbucks is the variety of drinks they offer. From classic favorites like lattes and cappuccinos to seasonal drinks like pumpkin spice lattes and peppermint mochas, there's something for everyone. I also appreciate the customization options that allow me to make my drink exactly how I want it.Another thing I love about Starbucks is the food options. Whether I'm in the mood for a breakfast sandwich or a pastry, there's always something delicious to choose from. I especially love their blueberry muffins and eggbites.The atmosphere at Starbucks is also a big draw for me. The cozy seating, warm lighting, and background music makeit a great place to relax and unwind. I often go to Starbucks to study or work on my laptop, and I always feel productive in their environment.Overall, Starbucks is more than just a coffee shop to me. It's a place where I can go to enjoy a delicious drink and snack, catch up with friends, or get some work done. I appreciate the attention to detail in their drinks and food, as well as the inviting atmosphere that keeps me coming back.中文：星巴克是一家备受欢迎的咖啡连锁店，因其高质量的咖啡和舒适的氛围而在全球范围内获得了认可。
星巴克logo英文介绍
• 而半鱼半女人的才被 称为Mermaid.也就是 常说的美人鱼
• 我们姑且就认为星巴克的 标志.是人鱼（Mermaid） 吧
• Only STARBUCKS the word mark was registered on（注 册 ）November 18, 1986.
1987-1992
• This is the version of the greatest advances .
We are at your service
1992-2011
Now, Seattle, Pike's Place, Market, Starbucks, retain the original version of the logo.
2011-now
The Change Of Starbucks Logo
Starbucks target
• open 25000 stores in the world, like McDonald's
经典咖啡系列classics coffee series
Cappuccino 卡布奇ffè Latte 拿铁
冷饮系列cooler series
Caramel Macchiato 焦糖玛奇朵
STARBUCKS COFFE
首先说说店名吧，
星巴克(Starbucks)1971年创立于美国。
而它的命名来自小说《白鯨记》 其中有位大副就叫Starbuck
• Starbucks was founded in 1971 in 這個名字讓人联想到海上冒險故事 the United States
他很酷也很愛喝咖啡
焦糖咖啡星冰乐 caramel frappuccino
介绍星巴克的英语作文
文章标题：Starbucks: A Global Icon of Coffee CultureStarbucks, a household name synonymous with coffee, has evolved from a small Seattle-based coffee shop to a global retail giant. Its journey is a remarkable testament to the power of a strong brand, quality products, and innovative marketing strategies. This essay explores the rise of Starbucks, its impact on coffee culture, and its continued relevance in the modern world.The genesis of Starbucks dates back to 1971, when three friends—Jerry Baldwin, Zev Siegl, and Gordon Bowker—opened the first store in Pike Place Market, Seattle. Initially, the store specialized in selling high-quality coffee beans and equipment. However, it wasn't long before customers expressed a desire for a place to enjoy their coffee, leading to the introduction of espresso-based beverages and a cozy atmosphere.The key to Starbucks' success lies in its ability to create a unique and inviting experience for its customers. From the moment customers enter a Starbucks store, they aregreeted by the familiar aroma of coffee, the cozy atmosphere, and the friendly staff. The store's interior design, often featuring warm tones and inviting seating areas, encourages customers to stay and enjoy their beverages. Additionally, Starbucks' commitment to using only the finest coffee beans and fresh ingredients ensures that each cup of coffee or beverage tastes exceptional.Another crucial aspect of Starbucks' success is its innovative marketing strategies. The company has always been at the forefront of leveraging technology to enhance the customer experience. For instance, the introduction of mobile ordering and payment options has made it easier for customers to order their favorite beverages on the go. Furthermore, Starbucks' loyalty program, which rewards customers with free drinks and other perks, has been a successful tool to increase customer retention and brand loyalty.Moreover, Starbucks has also capitalized on its brand recognition by expanding its product line to include a range of food items, merchandise, and even digital content. This diversification has not only broadened the company'srevenue streams but has also further strengthened its position as a lifestyle brand.The influence of Starbucks on coffee culture is undeniable. It has single-handedly revolutionized the way people consume and perceive coffee. Before Starbucks, coffee was often seen as a quick and utilitarian beverage. However, Starbucks transformed it into an experience, a ritual, and even a social activity. People now associate coffee with relaxation, conversation, and community, and Starbucks has been at the forefront of this cultural shift. In conclusion, Starbucks has become a global icon of coffee culture, thanks to its commitment to quality, innovative marketing strategies, and ability to create unique and inviting experiences for its customers. As the company continues to expand its reach and diversify its offerings, it remains a powerful example of how a brand can not only succeed commercially but also shape culture and influence people's lives.**星巴克：咖啡文化的全球象征**星巴克，这个与咖啡同名的家喻户晓的品牌，已经从西雅图的一家小咖啡店发展成为全球零售巨头。
星巴克中英文背景介绍
我们的星巴克使命激发并孕育人文精神—- 每人，每杯，每个社区。
我们每天实践的理念原则：我们的咖啡我们一直追求卓越品质，并将永远如此。
我们致力于通过以道德采购的方式购买高品质的咖啡豆，精心烘焙，并提高种植者的生活水平。
我们积极地关心着这一切；我们的工作还任重而道远。
我们的伙伴我们称彼此为伙伴，因为这不仅是一份工作，而是我们的激情所在。
我们拥抱多元化一起创造一个可以自由工作、发挥所长的场所。
我们永远相互尊重维护对方的尊严。
我们将始终以此作为彼此相待的标准。
我们的顾客我们全身心地投入，我们和顾客真诚沟通，分享快乐，并提供振奋人心的生活体验哪怕只是片刻时光。
当然，这一切都是从承诺制作一杯完美的饮品开始，但我们的工作远不止于此。
我们工作的真正核心是联结彼此我们的门店当我们的顾客感受到一种归属感时，我们的门店就成了他们的港湾，一个远离外界纷扰的空间，一个与朋友相聚的处所。
它使人们得以享受不同生活节奏带来的快乐——时而悠闲自得，时而步履匆匆，任何时候都充满了人文气息。
Our Starbucks Mission StatementOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Here are the principles of how we live that every day:Our CoffeeIt has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work isnever done.Our PartnersWe’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.Our CustomersWhen we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about humanconnection.Our StoresWhen our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always fullof humanity.我们的社区每家门店都是所在社区的一部分，我们认真承担邻里之间的应尽责任。
星巴克英文介绍范文
星巴克英文介绍范文第一篇：星巴克英文介绍范文Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington.Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans.Many of the company's products are seasonal or specific to the locality of the store.Starbucks-brand ice cream and coffee are also sold at grocery stores.星巴克是设在西雅图，华盛顿国际咖啡和咖啡馆链。
星巴克是世界上最大的咖啡馆公司与15,012 店在44 个国家。
星巴克销售滴咖啡、浓咖啡的热饮、其他冷热饮料、小吃、和杯子和咖啡豆等项目。
许多公司的产品都是季节性或特定于存储的地方。
在杂货店也卖了星巴克品牌冰淇淋和咖啡。
From Starbucks' founding in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly.In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.Domestic growth has since slowed, although the company continues to expand in foreign markets and is opening seven stores a day worldwide.The first location outside of the United States and Canada was established in 1990s, and theynow constitute almost one third of Starbucks' stores.从星巴克的创始在西雅图作为本地咖啡豆焙烧炉和零售商，公司得到了迅猛发展。
星巴克英文介绍
Ultimate goal
To create 25 000 chain stores, just like the fastfood restaurants McDonald's, which can be seen everywhere in the world.
• public praise is the best advertisement
• cook every cup of coffee very well, and have a good grasp of every detail.
• for you, maybe it is the 100th guest ,but for the guest, it is the first cup of coffee.（你可能今天面对的
Product quality
Purchase the most advanced coffee beans. To do the most perfect baking .
Four principles:
Refuse franchisees Refuse to sell artificial flavoring coffee beans Refuse to enter the supermarket To buy the most advanced coffee beans
• Development history in China • Special products to meet the demand in
China
Would you like a cup of coffee?
"I want to be a regular customer of Starbucks"
星巴克菜单最全介绍中英文版
星巴克菜单最全介绍中英文版星巴克做的就是世界三大饮料的生意，茶叶、咖啡与可可。
并且最受众于一线城市的白领和大学生。
饮品：（Caramel Macchiato）焦糖玛奇朵（Caffe Latte）拿鉄（Cappuccino）卡布奇諾（Caffe Mocha）摩卡（Caffe Americano）美式（Iced Caffe Latte）氷拿鉄（Iced Caffe Mocha）氷摩卡（Iced Caffe Americano）氷美式（Coffee Frappuccino）星氷楽（Mocha Frappuccino）摩卡星氷楽（Espresso Frappuccino）濃縮星氷楽（Mango Citrus Tea Frappuccino）芒果茶星氷楽（Caramel Cream Frappuccino）焦糖星氷楽（Vanilla Cream Frappuccino）香草星氷楽（Chocolate Cream Frappuccino）巧克力星氷楽小食：（Muffin：Chocolate, Blueberry, Banana）麦芬：巧克力、藍苺、香蕉（Classic Chocolate Cake）法式巧克力蛋糕（Black Forest Cake）維也納黒森林蛋糕（Cheese Cake）芝士蛋糕（Blueberry Cheese Cake）藍苺芝士蛋糕（Pizza：Smoked Chicken, Tuna）比薩：燻鶏、呑拿魚（Vegetable&Ham Pie）蔬菜派（Cheese Stick & Cookies）芝士条，各類餅干（Tiramisu）提拉米蘇（French Sandwich：Tuna, Smoked Chicken）法式三明治：呑拿魚、燻鶏（Sandwich：Ham&Cheese, Roasted Chicken, Ham&Egg）三明治：火腿芝士、烤鶏胸、火腿蛋（Vegetable Salad）田園沙拉（Tuna Salad）呑拿魚沙拉（Macaroni Salad）通心粉沙拉（Potato Salad）土豆沙拉（Fruit Cup）水果沙拉（Meal Box：Tuna, Ham&Cheese）餐盒：呑拿魚、火腿芝士Barista（咖啡师傅）指的是站在Starbucks柜台後面，且深知每一种完美的浓缩饮料配方的人。
星巴克菜单中英文
星巴克菜单中英文(共2页)--本页仅作为文档封面，使用时请直接删除即可----内页可以根据需求调整合适字体及大小--第一部分：经典咖啡类1.热饮系列：Hot espresso拿铁：Caffe latte香草拿铁：Vanilla latte 美式咖啡：Caffe Americano卡布奇诺：Cappuccino摩卡: Caffe Mocha焦糖玛奇朵: Caramel Macchiato浓缩咖啡: Espresso浓缩康保蓝：Espresso Con Panna浓缩玛奇朵：Espresso Macchiato2、冰饮系列：Iced Espresso冰拿铁：Iced Caffe Latte冰香草拿铁：Iced Vanilla Latte冰摩卡：Iced Caffe Mocha冰焦糖玛奇朵：Iced Caramel Macchiato第二部分：星冰乐Frappuccino1、咖啡系列：Blended Coffee焦糖咖啡星冰乐：Caramel浓缩咖啡星冰乐：Espresso摩卡星冰乐：Mocha咖啡星冰乐: Coffee2、无咖啡系列：Blended Cream焦糖星冰乐：Caramel抹茶星冰乐：Green Tea香草星冰乐：Vanilla巧克力星冰乐：Chocolate3、果茶系列：Blended Juice芒果西蕃莲果茶星冰乐：Mango PassionFruit第三部分：咖啡和茶Coffee & Tea1、新鲜调制咖啡 Brewed Coffee本周精选咖啡：Coffee of The Week密思朵咖啡：Caffe Misto冰调制咖啡：Iced Brewed Coffee2、泰舒茶 Tazo Tea抹茶拿铁：Green Tea Latte英式咖啡：English Breakfast伯爵红茶：Earl Grey冰摇泰舒茶：Iced Shaken Tea冰摇柠檬茶：Iced Shaken Lemon Tea3、其他饮料 Other Favorite经典热巧克力（含牛奶）：Signature Hot Chocolate(contain dairy)冰经典巧克力（含牛奶）：Iced Signature Chocolate(contain dairy)牛奶：Milk豆奶：Soy Milk气泡矿泉水：Sparkling Mineral Water矿泉水：Mineral Water果汁：Juice瓶装星冰乐：Bottled Frappuccino2。
星巴克中英文介绍
星巴克
使命宣传
企业使命
指导原则
发展攻略
产品品质 服务创新 价格定位 神秘顾客 最终目标
星巴克（Starbucks）是美 国一家连锁咖啡公司的名 称，1971年成立，为全球 最大的咖啡连锁店，其总 部坐落美国华盛顿州西雅 图市。除咖啡外，星巴克 亦有茶及蛋糕等商品。星 巴克在全球范围内已经有 近12,000间分店遍布北美、 南美洲、欧洲、中东及太 平洋区。
Starbucks also attaches great importance to the development of new services for customers' needs. Starbucks is trying to create a variety of business ideas, to attract people to step into the shop and to extend the stopover time. When you step into Starbucks, you will feel the music swing on your heart and soul. The store often plays some jazz, American country music and piano solo. All of those Just cater to the fashion, and those white-collar workers who pursue vogue. Every day they are facing strong pressure of life, so they are in great need of spiritual comfort. At this moment, the music just plays a role in catering to consumer’s needs. Since 2002, Starbucks launched a high-speed wireless Internet service in the 1200 chain stores in North America and Europe so that the consumers who carry a portable computer or personal digital assistant (PDA) can be comfortable to enjoy drinking coffee, surf the page, send and receive electronic-mail and download
星巴克英文介绍
The second Starbucks logo
The third Starbucks logo
1990's
The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.
1987-1992
2000's
The Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo® tea and Frappuccino® ice blended beverages.
Welcome to
When you feel e to starbuck ,it can make you relax and happy
NO.5 advantage
Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.
星巴克英文PPT介绍
70’s: The first starbucks opened.
80’s: Howard Schultz (候活舒尔斯)joined in starbucks.
90’s: Starbucks expanded its business all over the world and became public company(上市 公司).
Contents
History Advertisement Products Market share Competitors
Originated from: Seattle(西雅图),in 1971 Origin of the name: Starbucks was named after the name of mate(大副) in 《Moby Dick》(白鲸记).
coffee shop in China is developing fast. If I'm not in the office, I am willing to go to Starbucks coffee shop ."
胡锦涛说：“星巴克咖啡店在中国发展得很 快。 如果我不是在办公室工作， 我肯定愿意去星巴克经营的咖啡店坐一坐。”
伯爵红茶
Earl Grey Tea
抹茶拿铁 Green Tea Latte
原叶红茶拿铁
全球分布
Competitors
Look at the chart, who are the main competitors?
1 2 3 4 5 6 7 8 9 10
To have 25000 chain stores all over the world, just like McDonalds, you can see it anywhere.
星巴克怎么写英文作文
星巴克怎么写英文作文英文：Starbucks is not just a coffeehouse chain; it's a cultural phenomenon that has woven itself into the fabric of modern society. From its humble beginnings in Seattle to its global presence today, Starbucks has become synonymous with premium coffee, cozy ambiance, and a place to gather and socialize.One of the reasons Starbucks has become so popular is its commitment to quality. Whether it's their signature espresso beverages, brewed coffee, or specialty drinks, Starbucks maintains high standards for the sourcing and roasting of its beans, ensuring a consistently excellent cup of coffee. As a coffee enthusiast, I appreciate the attention to detail that goes into crafting each beverage.Moreover, Starbucks has mastered the art of creating a welcoming atmosphere. The warm, inviting decor, comfortableseating, and background music create an environment that encourages relaxation and conversation. It's the perfect place to catch up with friends, have a business meeting, or simply enjoy some alone time with a good book.But perhaps what sets Starbucks apart is its unparalleled customer experience. The baristas, or "coffee artists," as I like to call them, are trained to not only make great coffee but also to provide exceptional service. They greet customers with a smile, remember their regular orders, and take the time to ensure each drink is made to perfection.For example, I remember a time when I visited a Starbucks during a particularly busy morning rush. Despite the long line, the barista took the time to engage with each customer, making them feel valued and appreciated. When it was my turn to order, she greeted me by name and asked how my day was going, which instantly made me feel like a valued customer.中文：星巴克不仅仅是一家咖啡连锁店；它是一种文化现象，已经深深融入了现代社会的结构。
星巴克中的中英文对照
星巴克中的中英文对照第一部分：经典咖啡类1.热饮系列：Hot espresso拿铁：Caffe latte香草拿铁：Vanilla latte美式咖啡：Caffe Americano卡布奇诺：Cappuccino摩卡: Caffe Mocha焦糖玛奇朵: Caramel Macchiato浓缩咖啡: Espresso浓缩康保蓝：Espresso Con Panna浓缩玛奇朵：Espresso Macchiato2、冰饮系列：Iced Espresso冰拿铁：Iced Caffe Latte冰香草拿铁：Iced Vanilla Latte冰摩卡：Iced Caffe Mocha冰焦糖玛奇朵：Iced Caramel Macchiato第二部分：星冰乐 Frappuccino1、咖啡系列：Blended Coffee焦糖咖啡星冰乐：Caramel浓缩咖啡星冰乐：Espresso摩卡星冰乐：Mocha咖啡星冰乐: Coffee2、无咖啡系列：Blended Cream焦糖星冰乐：Caramel抹茶星冰乐：Green Tea香草星冰乐：Vanilla巧克力星冰乐：Chocolate3、果茶系列：Blended Juice芒果西蕃莲果茶星冰乐：Mango PassionFruit第三部分：咖啡和茶 Coffee & Tea1、新鲜调制咖啡 Brewed Coffee本周精选咖啡：Coffee of The Week密思朵咖啡：Caffe Misto冰调制咖啡：Iced Brewed Coffee2、泰舒茶 Tazo Tea抹茶拿铁：Green Tea Latte英式咖啡：English Breakfast伯爵红茶：Earl Grey冰摇泰舒茶：Iced Shaken Tea冰摇柠檬茶：Iced Shaken Lemon Tea3、其他饮料 Other Favorite经典热巧克力（含牛奶）：Signature Hot Chocolate(contain dairy)冰经典巧克力（含牛奶）：Iced Signature Chocolate(contain dairy)牛奶：Milk豆奶：Soy Milk气泡矿泉水：Sparkling Mineral Water矿泉水：Mineral Water果汁：Juice瓶装星冰乐：Bottled Frappuccino。
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Mission Statement To become the global special coffee leader, always adhere to the established principle in the growing process. Guiding principles Offer the perfect work environment, and create a work atmosphere of mutual respect and mutual trust To keep the diversification is an important principle of our business To adopt the highest standards of procurement and baking, and to provide the freshest coffee to meet the needs of customers with great enthusiasm To make positive contributions to the community Be aware that profitability is the foundation of our future success.
业使命
指导原则
发展攻略
产品品质 服务创新 价格定位 神秘顾客 最终目标
星巴克（Starbucks）是美 国一家连锁咖啡公司的名 称，1971年成立，为全球 最大的咖啡连锁店，其总 部坐落美国华盛顿州西雅 图市。除咖啡外，星巴克 亦有茶及蛋糕等商品。星 巴克在全球范围内已经有 近12,000间分店遍布北美、 南美洲、欧洲、中东及太 平洋区。
Service Innovation
星巴克还十分注重针对顾客的需求开发新的 服务内容。星巴克正在尝试各种经营思路， 吸引人们步入店内，延长驻留时间。进入星 巴克，你会感受到空中回旋的音乐在荡你的 心魄。店内经常播放一些爵士乐、美国乡村 音乐以及钢琴独奏等。这些正好迎合了那些 时尚、追求前卫的白领阶层。他们天天面临 着强大的生存压力，十分需要精神安慰，这 时刻的音乐正好起到了这种作用。从2002年 起，星巴克在北美和欧洲1200家连锁店里推 出高速无线上网服务，携带便携式电脑或个 人数字助理（PDA）的顾客可以一边惬意地 喝着咖啡，一边在店里上网浏览页面、收发 电子邮件以及下载信息。
price positioning
星巴克的价格定 位是“多数人承 担得起的奢侈 品”，消费者定 位是“白领阶 层”。这些顾客 大部分是高级知 识分子，而且是 收入较高、忠诚 度极高的消费阶 层。
The price positioning of Starbucks is “affordable luxury for most people”. The target is for whitecollar level . Most of these customers are intellectuals , with a higher income, and with the high degree of loyalty.
Starbucks also attaches great importance to the development of new services for customers' needs. Starbucks is trying to create a variety of business ideas, to attract people to step into the shop and to extend the stopover time. When you step into Starbucks, you will feel the music swing on your heart and soul. The store often plays some jazz, American country music and piano solo. All of those Just cater to the fashion, and those white-collar workers who pursue vogue. Every day they are facing strong pressure of life, so they are in great need of spiritual comfort. At this moment, the music just plays a role in catering to consumer’s needs. Since 2002, Starbucks launched a high-speed wireless Internet service in the 1200 chain stores in North America and Europe so that the consumers who carry a portable computer or personal digital assistant (PDA) can be comfortable to enjoy drinking coffee, surf the page, send and receive electronic-mail and download
Starbucks (Starbucks) is the name of a chain of coffee company, which was established in 1971, the world's largest coffee chain. Its headquarters located in Seattle, Washington, DC. In addition to coffee, Starbucks also manages tea, bread , cakes, and other goods. Starbucks has nearly 12,000 branches throughout North America, South America, Europe, Middle East and the Pacific.
产品品质 Product quality
为保证品质，星巴克坚守四大原则：拒绝 加盟，星巴克不相信加盟业主会做好品质 管理；拒绝贩售人工调味咖啡豆，星巴克 不屑以化学香精来污染顶级咖啡豆；拒绝 进军超市，星巴克不忍将新鲜咖啡豆倒进 超市塑胶容器内任其变质走味；选购最高 级咖啡豆，做最完美烘焙的目标永远不变。 后来出于竞争的考虑，星巴克对有些内部 规则做了妥协。
使命宣言
将星巴克建成全球极品咖啡的翘楚，同时在公 司不断成长的过程中，始终坚持自己一贯的原 则。
指导原则
提供完善的工作环境，并创造相互尊重和相互 信任的工作氛围 秉持多元化是我们企业经营的重要原则 采用最高标准进行采购烘焙，并提供最新鲜的 咖啡 以高度热忱满足顾客的需求 积极贡献社区和环境 认识到盈利是我们未来成功的基础。