电子商务英语教程5-Business Models of E-commerce
《电子商务英语教程》-Unit11
另一种是安全支付协议， SET（安全电子交易），它弥补了SSL 另一种是安全支付协议，如SET（安全电子交易），它弥补了SSL ），它弥补了 协议中所没有涉及的服务。 协议中所没有涉及的服务。
5) It ensures the exact denomination 它确保了面值的精确性。 它确保了面值的精确性。
Activities On Passage A
11.3.2 Translation practice
4) And the other is secure payment protocols such as SET(Secure Electronic Transaction) which renders services that were not present in SSL protocol.
Activities On Passage A
11.3.2 Translation practice
11.3.2.3 Sentence translation from English to Chinese:
1) It is a win-win situation: it is convenient for customers and it saves the company a lot of money. 它能带来双赢局面：既能方便客户，又能为公司节约大量资金。 它能带来双赢局面：既能方便客户，又能为公司节约大量资金。 2) During the transmission of the card number over open networks like Internet some problems can occur such as eavesdropping, tampering, and impersonating of someone. 在诸如像因特网这样的开放性网络上传输卡号时， 在诸如像因特网这样的开放性网络上传输卡号时，一些问题会随之 出现，例如窃听、篡改和假冒他人。 出现，例如窃听、篡改和假冒他人。 3) Therefore, to prevent these frauds several protocols were designed and are still developing. 因此，为防止这些欺诈行为，一些协议已被制定出来， 因此，为防止这些欺诈行为，一些协议已被制定出来，并仍在不断 地完善。 地完善。
电子商务英语E-Commerce English unit 5
massively adv.
The film is a massively (= very) ambitious project.
massiveness n.
E-Commerce English
10
Text – Language Points
massive v.
to find and bring back something
15
Tasks on the Text
Task4: Translate the following into English:
文件传输协议 超文本传输协定 点击进入 激活页面 谎报事实
网络浏览器 从网上获取文件 以因特网为媒介 超越语言界限 通过网络传播信息
File Transfer Protocol Hyper Text Transfer Protocol Point-and-click access To activate the page A misstatement of fact
The Internet and the World Wide Web
4 Tasks on the Text
Task 1-5: Reading comprehension, Vocabulary, Translation, Discussion
5 Let’s write
Questionnaire
6
Literature Reading on Internet
2. What services provided by the Internet are currently popular among net users?
3. What do the following terms mean?
电子商务案例分析AnalysisofE-Commerc.
4）财务管理
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电子商务案例分析
4.2.6盛大的资本模式
（1）第一次融资——盛大起步 （2）第二次融资——盛大完成创业 （3）第三次融资——盛大再创辉煌
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电子商务案例分析
4.2.7 结论与建议
通过代理《疯狂坦克》、《泡泡堂》 等易智类、体育类游戏，以及亚联正 在测试的休闲游戏《百战天虫》等， 都表明了盛大正在试图通过游戏产品 的引入，完善产品体系。在产品引入 方面，代理运营商是有一定经验和优 势的。同时，能够根据市场热点，对 游戏产品进行调整。由于不牵涉到游 戏的开发成本，游戏调整灵活。如果 定位准确，与开发商谈判有利，可获 得较高的市场利润。
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电子商务案例分析
但是，这类商业模式劣势也很突 出：最大的缺点就是受游戏开发 商制约严重--在产品维护、升级以 及利益关系中，受制于开发商， 并很难达成充分协调。
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电子商务案例分析
4.3 案例2：中华网架和功能
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凭着成功上市募到的巨资，中华网开 始大规模展开并购，以扩展公司的事 业。但由于其投资的范围过于广泛， 在对网站的并购上也是贪求数量，看 到当时哪些网站稍有赢利便砸下大量 资金进行收购或参股，中华网当时的 资本运作就显得颇凌乱。投资不当， 疏于业务，中华网因此离网络霸主的 位置越来越远了，其在网民心目中的 地位也慢慢被三大门户网站取代了。
电子商务案例分析
电子商务案例分析 Analysis of E-Commerce Cases
第4章 内容提供商模式
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电子商务案例分析
学术英语(管理)_Unit 5
Unit 5 E-Business
Text A
Critical reading and thinking
Overview
—
Text analysis
• Two most popular e-business models B2B
Type 1: Focusing on facilitating sales transactions between businesses e.g. Dell Type 2: involving a company and its suppliers e.g. GM; Ford
factors affecting ebusiness planning that originate from outside the organization
Unit 5 E-Business
Text A
Critical reading and thinking
Group discussion
Unit 5 E-Business
Text A
Critical reading and thinking
Overview
—
Text analysis
Growth
• Definition of business models A business model represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses.
Unit 5 E-Business
Text A
Language building-up
《电子商务英语教程》-Unit9
Activities On Passage A
9.3.2 Translation practice
9.3.2.3 Sentence translation from English to Chinese:
1) Michelin has a highly respected brand name and reputation in the tire business. 在轮胎行业，米其林是一个备受尊重、享有盛誉的品牌。 在轮胎行业，米其林是一个备受尊重、享有盛誉的品牌。 2) Michelin spends a great deal of money on direct advertising to its ultimate consumers. 米其林耗巨资直接向最终消费者做广告。 米其林耗巨资直接向最终消费者做广告。 3) The goal of this initiative was to sell more Michelin tires to consumers, but the initiative was directed at Michelin’s tire dealers, not the ultimate consumers. 最初这种做法的目的是向消费者销售更多的轮胎， 最初这种做法的目的是向消费者销售更多的轮胎，但这种做法只 针对经销商，而非最终消费者。 针对经销商，而非最终消费者。
Activities On Passage A
9.3.2 Translation practice
9.3.2.4 Sentence translation from Chinese to English
1)这次促销活动志在提高产品的知名度。(be directed at) 这次促销活动志在提高产品的知名度。 The sales promotion is directed at improving the reputation of the products. 2)销售人员努力向顾客推荐他们的新产品。(make recommendations) 销售人员努力向顾客推荐他们的新产品。 销售人员努力向顾客推荐他们的新产品 The salespersons tried to make recommendation of their new products to customers. 3)公司网站的建立使产品走向世界各国。(allow to) 3)公司网站的建立使产品走向世界各国。(allow…to) 公司网站的建立使产品走向世界各国 The building of the company’s website allows their products to go to the world.
《电子商务英语教程》-Unit5
Notes To Passage B Activities On Passage B
Basic E-commerce Writing
Related Reading
Work online 5
Unit 5
学 习 目 标
Objective: In this unit, you will learn: The obvious difference between B2B and B2C The features of B2B and B2C The unique characteristics of B2B applications Basic E-commerce English Writing Focus: The difference between B2B and B2C Nodus: How to make a purchase from a B2B application
5.3.2 Translation practice
5.3.2.1 Give the Chinese equivalents of the following words or expressions:
1) individual customer transactions 2) order office supplies or parts 3) fairly regular intervals 4) credit card 5) lines of credit 6）search function 7）browse through 8）virtual private network(VPN) 9）provide secure access 10）customer's supply chain 个体客户交易 订购办公用品或部件 相当固定的间隔时间 信用卡 信用贷款之最高限额 搜索功能 浏览 虚拟个人网络 提供安全通道 客户供应链
电子商务英语课件 ppt
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.
外研社新时代职业英语《电子商务英语》教学课件Unit5
Unit 5 LogisticsStart with E-commerce Journey with E-commerce Forward with E-commerceSTART WITH E-COMMERCELogistics for different goodsJOURNEY WITH E-COMMERCE•Practical Reading Delivery services •Intensive Reading Modern logistics in the era of e-commerce •Comparative Reading Inbound logistics vs. outbound logistics •Extensive ReadingLogistics: the secret ingredient of China’s e -commerceFORWARD WITH E-COMMERCE•Further Practice Compare logistics services•My learning logUNIT 5LogisticsLEARNING OBJECTIVEAfter studying this unit, you’ll be able to:• choose appropriate logistics for different goods• know the delivery services a courier company may provide• know the diverse forms of modern logistics in e-commerce transactions• distinguish inbound logistics from outbound logistics• understand why logistics is so developed in ChinaSTART WITH E-COMMERCEChoose appropriate logistics for the following goods.☐1cold chain logistics ☐2medical logistics ☐3international logistics ☐4alcohol logistics ☐5chemical logistics ☐6large-sized commodity logistics A FEDCBC A FDE BPractical ReadingJOURNEY WITH E-COMMERCEEstablished in2005,our company now manages more than50,000professional delivery men covering over300cities,and we are dedicated to fulfilling our motto of“being your reliable friend”and giving the best possible price to our clients.The following text details the services we provide.1Ordinary deliveryCommodities that can be delivered through ordinary delivery include daily necessities,processed foods, documents and so on.Within three days,we guarantee that you will receive your delivery.This service is provided in any of our express stations.As for the cost,delivering anything less than1kg will cost you10to20yuan.If your delivery weighs more than1kg,extra fees will be charged.Delivery services—From the official website of a courier company2Delivery of large-sized commoditiesThis service will help you deliver large-sized commodities from one city to another at a very reasonable cost.So what constitutes a large-sized commodity? Actually,anything that exceeds a weightof20kg will be classified into this category.For example,office equipment, household appliances,furniture,and even vehicles are included as common large-sized commodities.Please note that the delivery time is slightly longer than thatof our ordinary delivery.译Practical Reading3Cold chain logisticsDo you want to buy vegetables,fruits,seafood as well as fresh meat online?Then you definitely need our cold chain logistics!With specially designed stay-fresh packaging and a special delivery channel,the nutritional value and full flavor of the food will be retained,and you will receive an order which is perfectly fresh. Compared with other delivery types,the maximum weight is20kg in one order.If the commodities you send weigh more than20kg, another order will be required.4Delivery of international commoditiesMore than160countries and regions are covered by this kind of delivery service.Tomeet customer needs for cross-border online shopping,we have maintained stable cooperation with many popular overseas shopping websites.As international delivery usually takes a longer delivery time,clientscan search the status of their commoditieson our international information platform.译—From the official website of a courier companyPractical Reading译—From the official website of a courier company5Extra servicesTo give our clients the best possible experience,we also provide extra services.Firstly,the privacy of our clients is well protected.Any personal information will not be present on the packaging.Secondly,to protect the environment,we call on all our clients to reuse packaging boxes,and coupons will be given out to encourage the reuse of packaging.Thirdly,you can place an order on your mobile phone,choosing the appropriate time for the delivery man to deliver the order.For those who can’t receive their orders on the same day,we promise to keep them for you,free of charge,for three days.Reading comprehension Read the text and complete the dialog. 1E:Hi Laura,this is Emily.Could you do me a favor?As I will move to Shanghai next month,some of my personal goods need to be sent before I leave.I don’t know what type of delivery service I should choose.L:Well,I see.I think we can search for some information on the official website of the courier company.Look,here’s an introduction to their delivery services.What do you want to deliver?E:Some skincare products,furniture and other things.L:It says you can deliver1daily necessities,processed foods and documents through2_____________________.Your skincare products can be delivered in this form.E:That’s great!What about furniture?Can I use ordinary delivery too?L:I don’t think so.It says commodities with the weight3 _________________should be sent through delivery of large-sized commodities.And it says the4____________ is slightly longer than that of ordinary delivery.E:I see!I also have frozen foods to be sent,but I worry about the preservation of them during the delivery.?L:Well,the company provides5_____________.With specially designed stay-fresh packaging and a special delivery channel,the nutritional value and full flavor of the food will be retained.E:That’s very considerate.Recently I wanted to buy a new rice cooker from an overseas shopping website.Can I choose this courier company?L:Maybe.They say that they maintain6________________ with many popular foreign shopping websites.You can go to check out whether they cooperate with the website you shop on.E:How convenient it is!What else should I know about the delivery service?L:Here,check“Extra services”.They call on clients to7 ___________________.In this way,you may get a coupon. E:OK,I get it.That’s all my questions.Thank you very much for your help,Laura!L:You’re welcome!(Emily wants to deliver some commodities to another city. She asks her friend Laura for help.)ordinary deliveryof over 20kgdelivery time cold chain logisticsstable cooperationreuse packing boxesTask 2 Group discussion Read the following questions and share your answers with your group members.21 How often do you use online shopping websites?2 What kind of commodities do you usually purchase online?1What do you care about most when choosing a delivery service?____________________________________________________________________2Which courier company do you use most often in your daily life? Why?____________________________________________________________________3 Will the level of delivery service affect your choice of online shopping platforms?____________________________________________________________________Practical ReadingWords & Phrases课Practical ReadingWordsmaximum adj. 最大值的，最大限度的motto n. 格言，座右铭necessity n.必需品reuse v. & n. 再使用，重复使用Phrasescold chain logistics 冷链物流courier company 速递公司delivery man 送货员processed food 加工食品Practical Reading课配送服务——快递公司用户手册作为中国最大的快递服务公司之一，我司以向客户提供最好、最便捷的快递服务为荣。
商务英语uni5译文及答案
Unit 5 Electronic CommerceText A 什么是电子商务今天我们能从阿里巴巴、易趣、雅虎等各种网站购买到从日常用品到工业机械设备等各种产品。
电子商务是指通过电子媒体来进行商务活动。
这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。
如今的电子商务主要是通过因特网和电子数据交换实现。
电子商务最早是从20世纪60年代开始发展的。
随着计算机的广泛使用、因特网的日益完备和广泛采用、信用卡的使用、安全交易协议的建立以及政府的支持和促进电子商务的发展日益繁荣，人们开始使用电子手段作为一种商务媒介。
一、电子商务的好处1、由于计算机网络能够以一种迅速而廉价的方式促进信息的交换，因特网如今已经延伸到世界的各个角落。
中小型企业能够与全世界的贸易伙伴建立联系。
高速网络使地理上的距离变得无关紧要。
企业在传统的市场之外就可以更加容易地销售货物，探索新的市场并识别商业机会。
2、那些无力建立海外办公室或办事处的中小型企业现在可以向全世界的每个角落展示自己。
3、企业为了增强它们自身的竞争能力，可以通过因特网收集有关产品、买主和竞争者的信息。
4、通过因特网与顾客建立紧密的联系，以及通过昼夜24小时提供最新的产品和服务信息。
企业就能够发挥它们的竞争优势。
此外，数据可以随时更新，这样就不会存在过时信息的问题了。
5、因特网能够在网络空间为公司提供许多市场和无尽的产品推销机会。
此外，还能增进与买主的联系。
6、使用多媒体功能，可以有效地通过因特网使人们接受一个团体的图标以及产品和服务的商标。
7、详尽的客户信息，例如消费方式、个人偏好和购买力等等，能够帮助企业更加有效地制定市场战略。
二、电子商务的类型1、公司内部的电子网络：通过内部网，人们可以在内部交换和处理商务信息。
2、企业与企业间的（B2B）电子商务：在所有其它类型的电子商务中，这种通过因特网或电子数据交换来进行电子交易的途径理应得到人们最多的关注。
电子商务英语课件5
• Online credit card purchases are similar to telephone purchases in that the card holder is not present and cannot provide proof of identity as easily as he or she can when standing at the cash register. Online and telephone purchases are often called card not present transactions and both require an extra degree of security.
• In the United States, the proportion is about 96 percent.
• Another payment medium is limited-use scrip. Scrip is digital cash minted by a company instead of by a government. Most scrip cannot be exchanged for cash; it must be exchanged for goods or services provided by the company that issued the scrip. Scrip is like a gift certificate that is good at more than one store.
charge interest on any unpaid balance.
• Many consumers already have credit cards, or are at least familiar with how they work. Credit cards are widely accepted by merchants around the world and provide assurances for both the consumer and the merchant. A consumer is protected by an automatic 30-day period in which he or she can dispute an online credit card purchase.
unit 5Mobile Commerce《电子商务英语》PPT课件
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
电子商务英语05
Main Contents
Introduction Defining E-Business and Its Value Self-Assessment on E-Business Readiness Proven Implementations Make the Difference Choosing the Right Solution
Introduction
Today’s global enterprise must respond quickly and dynamically to ever-changing market conditions. How to achieve the above aim? 1. Customer and partner-facing processes become top priorities. 2. Finding the right practices and solutions to optimize the customer and partner experience. 3. A holistic, proven step-by-step approach includes leveraging existing investments, personalizing the user experience, and streamlining the buying process in order to quickly improve profits.
Proven Implementations Make the Difference
Lessons learned from each e-business situation: 1. Coordinating all touch points. 2. Making sure you are customer and partner-ready. 3. Empowering your customer. 4. Personalizing the online sales experience. 5. Ensuring a seamless customers and partner experience. 6. Offering your customers and partners a guided selling and configuration approach. 7. Increasing process visibility. 8. Increasing speed of service. 9. Integrating your sales and services. 10. Multi-channel integration.
电子商务英语教程
电子商务英语教程基本信息书名:作者:中国人民大学定价:￥39.80出版社:西安交通大学出版社出版日期:2021年5月1日内容简介《》主要从基本理论、流行商业模式和管理运营三个层面讨论了电子商务的理论知识和实务操作。
《》参考了国外最新的资料，在很多概念和网站运营模式方面，选取了最新、最有代表性的成功或失败案例，指出了中国和其他国家在电子商务方面的渊源，并对本土化中电子商务公司待解决问题和突破的方向等提出了建议。
此外，《》注重基础知识的应用，除了必要的语言基本能力培养外，还强调让学习者根据基础知识和技巧进行实际操作，解决实际问题，而不是简单的知识传授。
图书目录Unit 1 An Overview E-commerceAdditional Reading: E-commerce Advantages and DisadvantagesUnit 2 E-commerce PlatformAdditional Reading: Internet Services that Support E-commerceUnit 3 Classifying E-commerce Business ModelsAdditional Reading: One World; Diverse ModelsUnit 4 The B2B Bussiness ModelAdditional Reading: B2B Reverse Auction: Benefits and pitfalls for Small businessesUnit 5 The B2C Business ModelAdditional Reading: Building an Online Customer Experience CompetencyUnit6 The C2C Business ModelAdditional Reading: EBay VS. TaobaoUnit 7 Virtual CommunitiesAdditional Reading: Facebook and Its Chinese Followers Unit 8 The Mobile CommerceAdditional Reading: Sho感谢您的阅读，祝您生活愉快。
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Text B Understanding B2C E-commerce
New words
property n. 财产 intimacy n. 亲密， 亲密的状况 forum n. 提供公开讨论机会的宣传媒介， 如报纸或广播电视的专题讨论节目等 streamlined a. 有效组织或简单化的 linkage n. 联系或关系 prospective a. 预期的 innovative a. 革新的， 创新的 intellectual a. 智力的 proposition n. 提议， 建议 strengthen v. 加强
过渡页
Transition Page
01
第3 页 第3 页
Text A Business-to-Consumer E-commerce
New words
confidently ad. 信赖地， 安心地 improvement n. 改进， 进步 physically ad. 实体上的 promotion n. 促进， 促销 rapidly ad. 快速地 software n. 软件 suitable a. 适合的， 相配的 virtual a. 虚拟的
随着消费者越来越习惯于在线购买产品，其他产品类别 将会越来越nsumer E-commerce
Analysis of sentences
第9 页
Some experts believe that， in the long term， this type of businesses should be more successful than pure e-commerce businesses.
第4 页
Text A Business-to-Consumer E-commerce
Some phrasess
第5 页
in order to 为了 online advertising 在线广告， 网络广告 be tied with 与……联系 in addition to 除……之外 in the long term 从长期来看
第 12 页
Text B Understanding B2C E-commerce
Some phrasess
Pop up ads 弹出式广告 market research 市场调研 online contests 在线竞价 quick response 快速响应 annual report 年度报告 business model 商业模式， 商业模型
第 11 页
initiative n. 率先， 开端 promotion n. 宣传， 推销 delivery n. 传送， 运送 seamless a. 没漏洞的， 完全连续的 expenditure n. 费用 coupon n. 礼券， 优待券 loyalty n. 忠诚， 忠实 tailor v. 为某一特定目的或目标而制作、修改或 调整 incentive n. 刺激， 诱因； 动机
Text A Business-to-Consumer E-commerce
Some notes
➢ 美国的亚马逊公司(Amazon)成立于1995年， 是目前全球最大的网上书店。
➢ Wal-Mart(美国沃尔玛)是世界上最大的连锁 零售企业。
第6 页
Text A Business-to-Consumer E-commerce
有专家认为，从长远来看，这类业务要比单
纯的电子商务业务更成功。
in the long term 从长远来看 此句中，in the long term 为插入语
过渡页
Transition Page
02
第 10 页 第 10 页
Text B Understanding B2C E-commerce
New words
第 13 页
Text B Understanding B2C E-commerce
Some notes
第 14 页
Content-oriented内容导向的 ， 面向内容的
Commerce-oriented商业导 向的， 面向商业的
Community-oriented社区导 向的， 面向社区的
Analysis of sentences
第8 页
As consumers become more and more accustomed to purchasing products online， other products categories will become popular.
此句中，“As consumers become more and more accustomed to purchasing products online”为as引导 的状语从句，译为伴随着……
第1 页
电子商务英语
目录页
Contents Page
content
第2 页 第2 页
Text A Business-to-Consumer E-commerce
Text B Understanding B2C E-commerce
Text C
Business-to-Business and Consumerto-Consumer E-commerce
通过互联网开展B2C业务是非常合适的，因为互联网渐变 得十分普及而且它能够帮助企业针对各种各样的潜在顾客 推出有效的产品和服务的促销策略。
第7 页
is suitable for…… 对……合适 potential customers 潜在顾客
Text A Business-to-Consumer E-commerce
Analysis of sentences
Internet is suitable for this kind of ecommerce as it is widely available and can support effective promotion of products and services to all kinds of potential customers.