企业战略管理发展阶段英文版

3. Product/market
6. Financial performance
• Key product offerings
• Sales
• Key customers
• Profit
• Value proposition
• Geographic focus
• Pricing
SAMSUNG010605BJ-kickoff2
employees
• Management • Era analysis
team
advertising and
promotion
• Distribution (channel
• Equity
and sales force)
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
Value chain strategy
market share quickly since 1999?
• How does Siemens’s distribution channel differ from its
competitors’?
• How capable is Siemens in R&D, manufacturing, sales and
segments of the market will it target at?
• In which segment of the market is Siemens strong or weak?
• What is the key success factors for Siemens to pick up
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
6. Financial performance
• Key product offerings
• Sales
• Key customers
• How are Siemens’s product and value delivery system
strategies different from its competitors’?
Product/market
• What will be Siemens’s future products and which
transportation and household appliance, etc.
Starting
• Entered China's telecommunication in 1985
• Information and communication business started 1991
OVERVIEW OF COMPETITOR 1. Background information
• Location
• Starting year
4. Value chain strategy Focus on
• Registered • Number of
• Marketin源自文库,
ANALYSIS FRAMEWORK capital
Investment
BUSINESS IN ASIA PACIFIC • Invested USD 0.44 billion in China
Business
• All business sectors of Siemens including information
and communication, automation and control, power,
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3
CHINA HAS DEVELOPED INTO A
MAJOR PILLAR FOR SIEMENS Location
• Based at Germany
• 50+ JVs, 28 offices in China
• Shanghai is the largest Siemens location outside Germany
Organization & ownership
marketing?
• With a broad product portfolio, how does Siemens
organize or reorganize itself?
• How does Siemens perform and is its performance
• Profit
• Value proposition
• Geographic focus
• Pricing
SAMSUNG010605BJ-kickoff2
1
KEY ISSUES TO PROBE -
Strategy
SIEMENS • What does Siemens aim to be in 2005 in mobile communication?
• Focus on
• Registered • Number of
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
– Distribution (channel
• Equity
and sales force)
Financial
expected to improve further?
performance
SAMSUNG010605BJ-kickoff2
2
BACKGROUND INFORMATION 1. Background information
• Location
• Starting year
4. Value chain strategy