英语翻译词汇系列-广告专业

广告专业翻译词汇汇总

手册版

可对折 制成简易指南 随身携带

汉译英

社论式广告advertorial

倡导广告advocacy advertising

伏击式营销ambush marketing

视听材料audiovisual materials

公告牌bulleting boards

社会参与community involvement

企业广告corporate advertising

企业识别广告corporate identity advertising

危机管理crisis management

娱乐entertainment

展品exhibits

特写feature articles

内部通报house organ

以货代款in kind

机构广告institutional advertising

游说lobbying

前期市场企业广告market prep corporate advertising 营销公关marketing public relation

新闻简报news/press release

意见抽样opinion sampling

慈善行为philanthropy

招贴posters

传媒炒作press agentry

传媒工具press/media kit

公共事务public affairs

公共关系户public relations

公共关系广告public relations advertising

宣传publicity

公众publics 招聘广告recruitment advertising

声望经营reputation management

撰写讲演稿speech writing

赞助sponsorship

赛场营销venue marketing

新闻通报录像video news release

执行证明书affidavit of performance

受众构成audience composition

受众占有率audience share

时间表avails

一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating

一刻平均占有率average quarter-hour share

交换辛迪加barter syndication

无线电视broadcast TV

有线电视cable TV

单位成本CPP

千人成本CPM

累积听众数cumulative persons

累积收听率cumulative rating

时段组合day-part mix

预定市场区域designated market areas

班车时间drive time

首播辛迪加first-run syndication

毛评点gross rating points

开机家庭HUT

形象移植imagery transfer

信息式广告informercial

互相连接interconnect

存货inventory

地方时间local time

赔偿条件make-goods

广播电视网networks

网外辛迪加off-network syndication 协办participation basis

占位价格preemption rate

黄金时段prime time

节目式广告PLA

节目收率视program rating

节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station

赞助sponsorship

点播广播spot announcement

点播广播spot radio

受众总数total audience

总体受众计划total audience plan 电视家庭TVHH

特高频UHF

甚高频VHF

广告网络ad networks

广告查询ad request

横幅广告banner

阔幅说明书broadsides

手册brochures

商业回邮件business reply mail

按钮button

有线调制解调器cable-modem

目录catalogs

光驱CD-ROM 分类广告Web站classified ad Web site

点击率click rate

点进率click-throughs

编辑名录compiled lists

小甜饼cookies

立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media

直接电脑Direct PC

直邮广告direct-mail advertising

折页folders

主页home pages

专属名录houselists

内部刊物house organs

互动电视interactive TV

互联网Internet

互联网服务供应商Internet service provider

插播广告interstitial

关键词keyword

电脑亭kiosk

信件公司letter shop

名录经纪人list broker

邮件反应名录mail-response lists

明信片postcards

推播技术push technology

销售信函sales letters

搜索引擎search engines

邮简self-mailers

赞助sponsorship

公告书statement stuffers

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