公关文稿翻译
unit8公关文稿的翻译
1. 请阅读下列开业启事（Business-starting Announcement）并观察其有何语言特点， 再尝试将其翻译成中文。
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Unit 8 PR Document
Contents
公关文稿 的翻译
公关文稿的基本知识 案例分析 公关文稿的分类
公关文稿的翻译技巧 课内翻译实践及练习
Basic Knowledge
公共关系一词源自英语的Public Relations，简称PR或公关。 公共关系是一种管理职能，其目的是为了对公众舆论产生影响， 为某一组织树立良好的形象和声誉。本质上，公共关系是为了通 过传播手段与公众建立良好的关系，并与公众共享利益。
手持笔记本电脑的弗兰克尔是 白宫写作团队的核心之一
白宫写作团队经常与奥巴马碰头
Rhetoric Methods
Parallelism Antithesis Repetition Alliteration Allusion & quotation
Parallelism
• 各类演讲中最常用的修辞手法非排比莫属，可以说是必不 可少的。排比即将三个或三个以上结构一致或相似的词、 词组或句子并置在一起。
公关文稿的重要性
商务英语公关文稿广泛地存在于商业、企业的经营活动的 各个过程之中，也是商务英语翻译最频繁接触的涉外材料类 型。通过这类翻译工作，可以帮助企业内部以及与以客户、 同行为主的社会各界相互沟通、相互适应，以良好的企业形 象，赢得广泛的关注和信赖，从而为企业带来显著的经济效 益和社会效益。因此公关文稿的翻译必须做到语言表达简练 地道，意思表述严密精确，情态语气恰当得体。
政府危机公关外文文献翻译中英文
政府危机公关外文文献翻译(含：英文原文及中文译文)文献出处：M Bowden. The Research of Government Crisis Public Relations under New Media Environment[J]. Public Relations Review, 2015, 3(1):72-79.英文原文The Research of Government Crisis Public Relations under New MediaEnvironmentM BowdenAbstractA feature of today’s society is that many kinds of contradictions coexist, and the frequent occurrence of social conflicts is also a major reason for the government’s crisis. On the other hand, the new media environment is also undergoing rapid changes. When facing a complex media environment, can The proper handling of crisis events is a major test of the current government's ability to govern. This article focuses on the analysis of the principled kernel dealing with crisis public relations, and changes the perspective that most researchers focus on the changes in the new media environment and puts forward their own innovation insights.Keywords: government crisis public relations; media environment; confidence; sincerity; determinationThe government crisis public relations under the new media environment is a problem that should be highly regarded by every government department. On the one hand, there are frequent mass crisis events during the transition period, SARS panic spread, earthquakes, milk powder incidents and other constant crisis events. The government’s ability to govern and social stability are both a severe test; on the other hand, the human society in the 21st century has entered a new era of information. People’s sources o f information are shifting from traditional television and newspapers to Internet, mobile phones, and electronics. Books and other emerging media. Microblogs, forums, communities, and other brand-new information exchange methods have enabled the government's official document release and foreign public relations to enter a new model. Based on the above two points, the government's crisis public relations has become a hot topic for various scholars.Conceptual analysisBefore analyzing the government crisis public relations, we must first clarify the concept of the crisis. According to the American scholar Rosenthal’s definition of the crisis: the crisis is a serious threat to the basic values of a social system and the structure of the code of conduct, and in the case of high time pressure and uncertainty, the key decision-making events must be made . The characteristics of a crisis are sudden, harmful, uncertain, and two-sided. The danger brought about by acrisis is very serious. Therefore, a full understanding of the meaning and characteristics of the crisis is the primary precondition for handling the crisis.The so-called government crisis public relations is the science and art of government to optimize the social psychological environment, influence the public, and resolve the crisis by means of communication, shaping the image, balancing interests, and coordinating relationships in order to survive and develop smoothly in the state of crisis. . Government crisis public relations is a kind of public administrative management process and behavior. Its important function is to provide the public with real and timely information on crisis events, and take various measures to minimize the harm of the crisis in order to win the public to the government. The understanding, support, and cooperation of public policies and emergency measures are necessary to further mobilize and mobilize social resources to lay the groundwork for the handling of crisis events.Misunderstanding of government crisis public relationsNegative processingThe negative treatment is the consistent attitude of many government officials to the crisis. They tend to be lucky for the crisis, and it is better not to happen. Once it happens, it adopts a containment method. It is as silent and silent as possible. Nothing happened. In fact,this is a deception. What's more, under the current media environment so developed, the government is in the supervision of every public. Weibo, video podcasting, these invisible eyes are constantly observing every corner of society, and it is impossible to ignore what has already happened.As for the crisis of luck, it is naive and the crisis is inevitable. American political scientist Huntington pointed out: "A highly traditional society and a society that has achieved modernization are socially stable and orderly, and a society that is undergoing rapid social changes and modernization of the social system transition. (Transitional society) is often full of various social conflicts and turbulence. Social conflicts occur frequently and various cultures interweave. It is inevitable that there will be some sudden crisis events. The negative thought is that the government must first overcome the crisis public relations and face the crisis. It is the right attitude to deal with the crisis.Too much effort in public relationsWith the rapid changes in the information age, the government has now fully realized. Therefore, some new public relations tools have been used. Officials open Weibo, answer online public questions, and public online videos, or sponsor various network draft events. , participate in the title television program to promote the city image and so on. These are the government's response measures under the new media environment.They can be described as flourishing, contending, and playing a positive role from the point of view of propaganda. Of course, we should fully recognize the impact of changes in the media environment on the public relations of the government crisis. Many scholars have also conducted a lot of research on the challenges posed by the government in response to the new network environment and media environment, and have put forward a lot of feasible suggestions. The government should take into account the changes in the media environment of public opinion while adopting a series of new methods to deal with it, advancing with the times, and taking the road of e-government. But we can't put the cart before the horse, we can only make fuss about ways and methods, and work hard, but instead ignore the essence of the government's crisis public relations: what kind of state of mind should the government treat the crisis?The Crisis Interpretation of Government Crisis Public RelationsWhen we interpret the core of government crisis public relations, we first classify the crisis and then classify it. According to the definition and characteristics of the crisis, combined with examples of crisis events that have occurred in recent years in China, we have divided the current crisis events into three categories: First, disasters, mainly natural disasters, earthquakes, forest fires, and volcanic eruptions. , tsunami, floods, windstorms, etc. Second, accidents mainly refer to serious accidents caused by human factors, such as mine accidents, food safety accidents,traffic accidents, construction accidents, medical frauds, public safety accidents, and public health incidents. The third is behavior, mainly referring to the misconduct of the staff of government agencies, causing some wrongdoings of evils, officials bribing bribes, using power for personal gains, breaking the law, and so on. Each of the three types of crisis has its own characteristics, and it is also different when it comes to crisis public relations. It should be categorized and interpreted.Disaster Crisis Public Relations - ConfidenceThe most striking feature of disasters is sudden and destructive. Once a natural disaster occurs, it is highly destructive, and the number of people involved is large. The affected area is wide, and the peopl e’s psychological vulnerability is scary. At this time, the public relations requirement for the government’s crisis is to express confidence. If the government is indiscriminate, the public will become more panicked. This panic will make the vicious impact of the disaster even worse. Only when the government handles these kinds of crises is full of confidence. The people can feel pragmatic and can actively cooperate with the government to develop a series of measures for self-rescue and reconstruction after the disaster. Therefore, all public relations activities of the government should be conducted around confidence, showing full confidence in dealing with disasters and using confidence to inspire the spirits of disaster-stricken people to rebuild.The scope of the earthquake affected by the earthquake, the number of people involved, and the seriousness of the situation do not need to be recounted. People talk about it today. In the face of the earthquake, the government achieved victory in earthquake relief with confidence. The first time, calm and calm, immediate deployment of earthquake relief work. The media around the world have given very high appraisals of the government’s confidence and ability in the face of this crisis. Facts have also proved that the confidence shown by the government in dealing with the crisis has infected every disaster-stricken people, made them courageous to save themselves, and strengthened their faith in reliving the tree. It is the best form of patriotic education. It can be seen that confidence is the core of the government’s handling of disaster-related crisis events. The government should conduct a series of public relations activities with confidence and rely on the current public opinion environment to promote people’s confidence in production and life as soon as possible so as to minimize disaster losses.Accident Crisis Public Relations - SincerityThe difficulty in dealing with accidental crises is that they are most afraid of rumours. People tend to hear the truth about the causes of accidents, the number of casualties, and property losses. Rumors have spread that the damage from such rumours is sometimes harder to repair than the accident itself. The public will therefore respond to thegovernment. Suspicion, followed by the government's rescue measures to resist emotions, affecting the process of accident relief, causing unnecessary losses. Therefore, the core of the accident-crisis crisis public relations is sincere. After the accident, the government should honestly announce the relevant data and the rescue process, indicating that the government's sincerity in dealing with the accident has given the people a true account and statement, and cannot adopt a containment method. Cover and cover up. The facts are indisputable. Everyone has the right to know facts. Covering can only hurt the hearts of the people. This kind of loss is more difficult to make up than the material loss. Sincerely, it is the starting point for the government to carry out the public relations crisis of accidents. It sincerely shows that the government can recognize its own mistakes and admit mistakes so that it can correct mistakes in its future work.Behavior Crisis Public Relations - DeterminationThe biggest feature of the behavioral crisis compared to the other two types of crisis is that it hurts people’s hearts. Due to the personal bad behavior of government workers, people have doubts about the impartiality of the government's work integrity, which runs counter to the government's view of promoting efficient and clean service-oriented government. Therefore, when the government responds to this kind of crisis, it should show its determination and must severely punish this kindof behavior. It must take resolute measures to put an end to this phenomenon, seek to restore the good image of the government, and provide the people with a fair and equitable working environment. The handling of such crises is also the most difficult and sensitive. It is also a serious problem facing our Party. In the face of common people’s doubts, governments at all levels should decisively express their resolve to deal with it, resolutely implement the principle of equality before the law, publicly review relevant cases, use the new media environment, carry out various public relations activities, and openly accept public opinions. Supervision allows the administrative power to operate well.In short, when the government engages in public relations activities in the event of a crisis, if it can adhere to the principle of faith, sincerity, and determination, and then compares the heart and mind with the characteristics of the new media environment, and improves and innovates in ways and means, we believe that we can certainly achieve positive and optimistic results. , get public support and form a good relationship between the government and the public.中文译文新媒体环境下政府危机公关研究作者：M Bowden摘要当今社会的一个特点是多种矛盾并存, 社会矛盾的频发也是政府遭遇危机的一个主要原因, 另一方面全新的媒体环境也在发生快速的变化,在面对复杂的媒体环境时,能否妥善处理危机事件,是目前政府执政能力的一大考验。
关于公关的英文作文
关于公关的英文作文英文：As a PR professional, my job is to manage the reputation and image of my clients. This involves crafting and disseminating messages to various stakeholders, including the media, investors, customers, and employees. I use a variety of communication channels, such as press releases, social media, and events, to reach these audiences and build positive relationships.One of the most important skills in PR is the ability to listen. I need to understand the concerns and needs of my clients and their stakeholders in order to develop effective communication strategies. This requires active listening, asking probing questions, and empathizing with their perspectives.Another key aspect of PR is crisis management. When a client faces a negative situation, such as a product recallor a scandal, I need to act quickly and decisively to mitigate the damage. This involves developing a crisis communication plan, coordinating with relevant stakeholders, and communicating transparently and honestly with the public.Overall, PR is a dynamic and challenging field that requires strong communication skills, strategic thinking, and the ability to adapt to changing circumstances.中文：作为一名公关专业人士，我的工作是管理客户的声誉和形象。
英文公关案例
The case of CECT mobile: "China's dog" eventsIn February 2003, individual consumers find themselves in nanjing, mobile communications CECT928 purchase CLP screen have appeared a greeting "Hello," mean Chow "Hello, translationof Chinese consumers, the dog" to the media immediately. It immediately after the media exposure, a hangover. Many people think that this is the damage of national dignity, is for the Chinese people, many of the mobile phone insult to the manufacturer for users to view.Events on the marketing director of communications, CLP, flew to the nanjing, and that the user first contact problem. Immediately, CLP communications company public statement: 1, CLP communication as an important phone suppliers, has been to the development of national enterprise as own duty, adhering to the principle of the supremacy of users, "no harm national dignity of domestic users, ideas and behaviors,2 and CECT 928 is August 2002, with reasonable price and excellent performance and win customers. "Hello," mobile greetings, Chow is for "Hello, cute pet dog," is this phone humanized boot interface,3 and in charge of the principle of domestic buyers, buyers like this interface if users can provide free software CECT, upgrades, and after-sales service center address and phone number.CECT手机：“中国种的狗”事件2003年2月，南京的个别消费者发现自己购买的中电通信CECT928手机屏幕上竟出现一句问候语“Hello Chow”，翻译意思是“你好，中国种的狗”，消费者随即向新闻媒体反映。
公关英文演讲稿范文
Good [morning/afternoon/evening]. It is a great pleasure to stand before you today and address this esteemed audience on the topic of public relations. In an era where information travels at the speed of light and reputations can be built or destroyed in mere seconds, the role of public relations has never been more crucial.Title: Nurturing Trust in a Digital WorldIntroduction:Public relations is the art and science of managing the spread of information between an individual or an organization and the public. It is about building and maintaining relationships, managing perceptions, and crafting narratives that resonate with our audiences. Today, I would like to discuss the importance of trust in public relations, especially in our increasingly digital world.Body:1. The Shift in Public RelationsIn the past, public relations was primarily about controlling the message and ensuring that the organization's image was portrayed in the most favorable light. However, with the advent of social media anddigital platforms, the landscape of public relations has changed dramatically. Now, it is about engaging with stakeholders, being transparent, and fostering genuine relationships.2. The Power of TrustTrust is the cornerstone of effective public relations. When peopletrust an organization, they are more likely to support its initiatives, purchase its products, and advocate on its behalf. Trust is built through consistent communication, transparency, and ethical behavior.3. The Digital World: Challenges and OpportunitiesIn the digital age, information is abundant and accessible. This has both positive and negative implications for public relations. On one hand, it allows for real-time communication and engagement with a vastaudience. On the other hand, it increases the risk of misinformation and reputational damage.4. Strategies for Building Trust in the Digital WorldTo navigate the digital landscape successfully, organizations must adopt the following strategies:a. Be Transparent: Provide accurate and timely information, and be open about any challenges or mistakes.b. Engage Authentically: Interact with your audience genuinely, listening to their concerns and responding appropriately.c. Monitor and Respond: Keep a close eye on social media and other digital platforms to identify and address any issues promptly.d. Be Consistent: Ensure that your messaging is consistent across all channels to reinforce your brand identity.e. Leverage Influencers: Collaborate with influencers who share your values and can help amplify your message.Conclusion:In conclusion, public relations plays a pivotal role in shaping an organization's reputation and fostering trust in a digital world. By embracing transparency, authenticity, and engagement, we can navigate the complexities of the digital landscape and build lastingrelationships with our audiences.As we move forward, let us remember that trust is not just a buzzword but a fundamental principle that underpins the success of any organization. Together, we can harness the power of public relations to create a more informed, connected, and trusted world.Thank you for your attention, and I look forward to your questions and insights.[The speaker then opens the floor for questions.]。
公关演讲稿 英文
公关演讲稿英文Ladies and gentlemen, good morning/afternoon/evening. It is my great honor to stand before you today to talk about the importance of public relations and the role it plays in shaping the success of an organization.Public relations, as we all know, is the practice of managing the spread of information between an individual or an organization and the public. It is crucial in building and maintaining a positive image, reputation, and relationship with the public, customers, employees, investors, and other stakeholders. In today's fast-paced and interconnected world, effective public relations is more important than ever before.First and foremost, public relations is about building trust. Trust is the foundation of any successful organization. Without trust, it is nearly impossible to establish lasting relationships with customers, employees, and the public. Through strategic communication and engagement, public relations professionals can help to build and maintain trust, which is essential for the long-term success of any organization.Furthermore, public relations is about managing reputation. In the age of social media and instant communication, a company's reputation can be easily tarnished by negative publicity or a crisis. Public relations professionals play a critical role in managing and protecting the reputation of the organization, by effectively communicating the organization's values, actions, and responses to any challenges or crises.In addition, public relations is about creating a positive public image. A strong public image can differentiate an organization from its competitors, attract customers, and enhance the overall brand value. Through media relations, community engagement, and other communication strategies, public relations professionals can help to shape a positive public image that resonates with the organization's target audience.Moreover, public relations is about fostering relationships. Building and maintaining relationships with the public, media, and other stakeholders is essential for the success ofany organization. Public relations professionals are responsible for creating and nurturing these relationships, which can lead to positive publicity, partnerships, and opportunities for the organization.In conclusion, public relations is a vital function for any organization. It is about building trust, managing reputation, creating a positive public image, and fostering relationships. Effective public relations can contribute to the overall success and sustainability of an organization. Thank you for your attention.。
公关文稿
二、对外文稿
Press Release/News Release企业对外新闻发布会用的新闻通稿
Prospectus/Presentation展览展示会用的公司宣传材料
庆典礼仪活动、会议宴会等场合的各种致辞: Welcoming Speeches欢迎辞、Farewell Speeches告别辞 Opening Speeches开幕辞、Closing Speeches闭幕辞、 Thanking Speeches答谢辞、 Congratulation Speeches祝贺辞、 Celebrating Speeches节庆致辞、 Inaugural Speeches就职辞等
ABC COMPANY, INC. 123 MAIN STREET CENTERVILLE, IL 6666666 TEL: 12345666 FAX: 6654322 PRESS RELEASE March 16, 2003 PUBLICATION DATE: March 22, 2003 Reorganization of ABC Company Just as a person has to learn new skills to do more complex work, so a company sometimes has to find new ways of doing things as the work load grows. It’s a nice kind of problem to have!
事由：安装咖啡机 董事会正考虑在各部门办公室安装自动咖啡机。实施之前欲知如下情况： 1. 自动咖啡机的利用率将有多高; 2. 需购进多少台; 3. 会否节省目前所用煮咖啡的时间。 请提供对下列问题的看法： 1. 员工们将对此有何反应； 2. 可以如何与工会讨论此事。 如有可能，请在4月1日董事会前呈报。
unit公关文稿的翻译分析
Case: Barack Obama Presidential Victory Speech
• 从2007年奥巴马参加总统选举时开始，弗兰克尔就与乔恩·法夫罗、 本·罗兹一起为奥巴马工作，主要任务就是写各种演讲稿。在奥巴马赢 得总统选举时，许多人认为，才气横溢的弗兰克尔等人所撰写的演讲 稿，为奥巴马赢得了许多选民的支持，是奥巴马获胜的重要因素。
手持笔记本电脑的弗兰克尔是 白宫写作团队的核心之一
白宫写作团队经常与奥巴马碰头
Rhetoric Methods
Parallelism Antithesis Repetition Alliteration Allusion & quotation
Parallelism
• 各类演讲中最常用的修辞手法非排比莫属，可以说是必不 可少的。排比即将三个或三个以上结构一致或相似的词、 词组或句子并置在一起。
新闻通稿(Press Release) 公司宣传材料 (Prospectus/Presentation) 各种致辞(SpeechesWelcoming ,Farewell, Opening, Closing, Thanking, Congratulation, Celebrating & Inaugural) 商务演讲稿(Business Speeches)
Allusion & Quotation
• Allusion用典，指的是提及神话中或历史上著名的人或事件 而使听众产生联想。
• “When the bombs fell on our harbor and tyranny threatened the world” 分别指的是“日本偷袭美国珍珠港” 和“德国发动二战”.
• Quotation 引言，是指不加任何修改地直接借用名人名言到 自己的演讲中。
_公关文稿
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Ⅱ． 公关文稿的翻译技巧（2）
以下分类具体介绍部分公关文稿的翻译方法：
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一、内部文稿 内部文稿因是企业内部交流使用的一种文函形式，其格式比较固定。随着 国际化进程的加速，中外企业在内部文函的使用上也基本一致，因此在进行翻 译时应注重目的语的结构以及行文习惯，文字尽量浅显确切，提供实质性信息， 强调简洁性、逻辑性、紧凑性和客观性。 例如：
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一、内部文稿 内部文稿指企业内部交流用的各种文函（Internal Communications）， 包括备忘录（Memorandums）、议事日程（Agenda）、会议记录 （Minutes）、面谈记录（Notes on Face-to-Face Conversations）、电话跟 踪确认函（Telephone Follow-Up Letters）等。随着国际化的进程和企业规模 的日益扩大，企业内部文稿使用的频率越来越高。因此，为了提高企业效率， 各个企业都对其内部的各种文稿作了统一的规定，这主要是以各种类似表格 的形式体现出来的。
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I. 公关文稿的语言特点。（1）
PR Documents公共文稿-商务英语翻译
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ANSWER
Mr. President, Ladies and Gentlemen: It is my honor to declare open the Conference of International Trade Cooperation. On behalf of the Chinese Government and the people, and in my own name, I would express my warm congratulations to the Conference and my heartfelt welcome to all the guests and delegates. It is indeed a privilege and a pleasure for me to address this International Conference, convened with the substantial support from the Ministry of Foreign Trade and Economic Relations. I believe our cooperative efforts are sure to be productive and will contribute directly to further trade expansion to the benefit of our countries. I wish the conference a great success. Thank you for your attention.
Unit1PublicRelations
with the community
Planning a PR Campaign
1.Develop Objectives 2.Execute the PR Campaign 3. Evaluate the Campaign
解析：本句when作关系副词用引导一个定语从句， 修饰先行词1889。
参考译文：公关努力可追溯至1889年，在这一年 乔治·威斯汀豪斯聘请了两人来宣传交流电的益处， 以驳斥支持直流电的观点。
Other examples of nonmarketing-oriented public relations objectives include a company’s attempt to gain favorable public opinion during a long strike and an open letter to Congress published in a newspaper during congressional debate on a bill affecting a particular industry.
2.-oriented是一后缀，意思是“以…….导向的”，如exportoriented economy 出口导向型经济，non-是一前缀，意思是“非、 不”，如non-governmental, 非政府的。
参考译文：其它不以营销为导向的公关目的包括公司在长期罢工期 间为了获得有利的公众舆论而所作的努力，以及在国会就影响某一 行业的一项议案进行辩论时写给国会并在报纸上刊载的公开信。
Every company, organization, or government body has relationships with groups of people who are affected by what it does or says. They might be employees, customers, stockholders, competitors, suppliers, or just the general population of consumers. Each group is considered one of the organization's publics; and each organization must develop and maintain goodwill with most of its publics. If it fails to do so, consequences can be severe — loss of customers and revenues, time lost dealing with complaints or lawsuits, and loss of esteem (which weakens the organization's ability to secure financing, make sales, and expand).
研究生公共英语第五版课文译文-特全
第1单元课文A自由落体司各特·威克利[1]直到动身的那一天，我才感到告别和真正离家对我所产生的影响，这使我比闹钟预定的时间提前一小时醒来。
这时，我那金色的爱犬米西用湿乎乎肥大的舌头舔了我一下表示问候，这是最后一次了。
以前她那么做时，我讨厌死了，不过那天，我张开双臂把她搂在怀里，深情地慢慢抚摸着她，此时她那悲伤的眼神与我四目相对，她那绸缎般的皮毛摸上去比平常更加柔滑。
当然直到告别那天，我才注意到爱犬的这些特点，这令我更加难舍难离。
[2]一整天都是那样：我突然感到自己将会怀念许多人和事。
我变得多愁善感起来，因为要与那些我早已习以为常的人说再见——那些常到我工作的饭馆里的顾客，那些我好像从来都找不到时间和他们说话的人。
我不得不离开我所有的朋友，还有我总想“某天去认识”的同学。
最重要的是，我将被迫与生我养我的人分别。
[3]突然间，我那些渴望独立和自由的豪言壮语变成了唯一的、可怕的现实。
我曾经说过我了不起，就要上一所名校，现在我开始为这些大话感到了压力。
没什么了不起。
我曾经是那么急不可待地盼望这一天的到来，而现在，这一天终于到来了，却感到自己好像并不想走了。
我想那可能是因为我要到一所离家有六个小时车程的大学去上学的缘故。
[4]在我决定要离家的时候，事实上，我所有的个人问题仿佛都烟消云散了。
我才不在乎呢；反正我要走了。
我要向每个人表明我想走——而且，上帝作证，我整装待发。
然而，这一天到来了，我不知道自己是否真正做好了出发的准备。
[5]老爸和继母要送我去学校，不过，我要首先和妈妈告别。
谁都知道离婚不是件容易的事。
那天早上我和妈妈一起吃了饭，她当时立刻就谈起我过去的一些经历来，还谈到了她自己离家第一年的一些事情，比如零乱的宿舍、腼腆的室友、一些艺术史课。
她讲得那么详细，那么热情，以致于我清楚地感到大学生活会给人留下多么深刻的印象。
后来，我们又谈到了我到学校后可能会发生的事情——与我同住一层的家伙会是什么样，我多么希望上课教室不会在校园的另一侧，我是否会因食用咖啡厅的食品而发胖。
英语公关发言稿范文模板
---[Your Name][Your Title/Position][Your Organization][Date of Speech]---IntroductionGood [morning/afternoon/evening], distinguished guests,[clients/customers], and members of the press. It is a great pleasure to stand before you today to [state the purpose of the speech]. My name is [Your Name], and I am [Your Title/Position] at [Your Organization]. Today, we are gathered to [introduce a new product/service, discuss recent achievements, address an issue, etc.].---Body of the Speech[Section 1: Opening Remarks]Ladies and gentlemen, thank you for joining us on this special occasion. [Your Organization] has always been committed to [state the organization’s core values or mission]. As we navigate through [current industry trends or challenges], we remain steadfast in our dedication to [mention specific goals or initiatives].[Section 2: Background Information]To provide some context, let me share a brief overview of[topic/issue/product/service]. [Include key facts, statistics, or historical background that are relevant to the topic at hand.][Section 3: The Main Point(s)]Today, I am excited to announce [the main point of the speech]. This is a significant milestone for [Your Organization] and for [stakeholders involved]. [Provide details about the new product/service, initiative, etc.], and explain how it will [benefit the company, customers, community, etc.].For example:- New Product Launch: Our latest innovation, [Product Name], is designed to [describe the benefits and features of the product]. It is a testament to our commitment to [quality/innovation/sustainability], and we believe it will revolutionize the [industry/niche].- Community Initiative: In partnership with [local organization], we are launching a new program aimed at [describe th e initiative’s goals and impact]. This initiative is part of our ongoing effort to [contribute to the community/enhance social responsibility].[Section 4: Addressing Concerns or Challenges]I understand that there may be concerns or questions regarding [mention any potential issues]. Let me address a few of them:- Quality Assurance: We have rigorous quality control measures in place to ensure that [Product/Service] meets the highest standards.- Cost Implications: While [Product/Service] may have an initial investment, the long-term benefits and cost savings will far outweigh the initial costs.- Sustainability: Our [Product/Service] is designed with sustainability in mind, and we are committed to minimizing our environmental footprint.[Section 5: Closing Remarks]In conclusion, [Your Organization] is [state the closing message or call to action]. We are excited about the future and the opportunities that lie ahead. Thank you for your continued support, and please join us in celebrating this significant achievement.---Call to ActionIf you have any questions or would like to learn more about[Product/Service/Initiative], please do not hesitate to reach out to us. We are here to assist you and answer any questions you may have.Once again, thank you for your attention, and I look forward to [mention any future events or interactions].---ClosingThank you all. Have a [morning/afternoon/evening].。
危机公关英文发言稿范文
Ladies and gentlemen,Good [morning/afternoon/evening]. It is with a heavy heart that I stand before you today to address the recent crisis that has impacted our organization. I understand that this situation has caused concern, confusion, and perhaps even disappointment among our stakeholders, and for that, I sincerely apologize.Firstly, let me take a moment to express my gratitude to each and every one of you for your unwavering support during these trying times. Your resilience and dedication have been instrumental in navigating this challenging situation. Today, I aim to provide you with clarity on the steps we are taking to address the crisis and rebuild trust within our community.As many of you are aware, the recent incident has put our organization in the spotlight, and it has been a difficult time for all of us. However, it is important to remember that crises are not anomalies but rather opportunities for growth and improvement. We must face these challenges head-on and learn from them to become stronger and more resilient in the future.To begin, I would like to outline the immediate actions we have taken to address the crisis:1. We have formed a crisis management team, consisting of experts in various fields, to thoroughly investigate the incident and its root causes.2. We have implemented a comprehensive plan to address the concerns raised by our stakeholders, including our customers, employees, and partners.3. We have engaged with relevant authorities to ensure compliance with all legal and regulatory requirements.4. We are committed to transparently communicating with all stakeholders throughout the process, providing regular updates on our progress and addressing any questions or concerns promptly.In the wake of this crisis, it is essential that we focus on rebuilding trust and restoring our reputation. Here are the steps we are taking to achieve this:1. We are investing in employee training to ensure that our team is equipped with the necessary skills and knowledge to prevent similar incidents in the future.2. We are enhancing our quality control processes to ensure the highest standards of safety and reliability.3. We are working closely with our suppliers to ensure the integrity of our products and services.4. We are actively seeking feedback from our stakeholders to understand their concerns and to demonstrate our commitment to continuous improvement.As we move forward, we must also acknowledge that crisis management is an ongoing process. We will continue to monitor our operations and be proactive in identifying and addressing any potential risks. It is through these efforts that we will be able to build a stronger, more resilient organization.Ladies and gentlemen, the road ahead will not be easy. However, by working together, we can overcome this challenge and emerge stronger. Our commitment to excellence, innovation, and integrity remains unwavering, and we will not rest until we have fully addressed the concerns raised by this crisis.In conclusion, I want to assure you that our organization is dedicated to learning from this experience and taking the necessary steps to ensure a brighter future. We are grateful for your understanding and support during this challenging time, and we look forward to regaining your trust as we move forward.Thank you for your attention, and I am now open to any questions you may have regarding our crisis management efforts.[Note: The above speech is a general template for a crisis management speech. Adjustments may be needed based on the specific context and organization.]。
PR MATERIALS 公关文稿
从例子中我们可以看出翻译此类公 关文稿时要注意：新闻发布函以第 三人称即新闻报道员的角度写作， 措辞语气要客观，语言词句要简洁， 整体翻译语言风格应适应新闻报道。
致辞
在公司企业举办大型会议、庆典礼仪、宴会、招待 会等公关聚会场合，宾主双方通常都要致辞。主人 迎接宾客时要致 欢迎辞（welcoming speeches）， 客人要离去时要致告别辞（farewell speeches）， 新厂新店开业、新的大厦竣工、大会开幕要致开幕 辞（opening speeches）； 会议闭幕会有闭幕辞（closing speeches）； 招待会宴会上还有祝酒辞（toasting speeches）; 还有答谢辞（thanking speeches）、 祝贺辞（congratulation speeches）、 节庆致辞（celebrating speeches）等等。
ABC COMPANY,INC. 123 MAIN STREET CENTERVILLE,IL 6666666 TEL: 12345666 FAX: 6654322 http:/ PRESS RELEASE March 16.2003 PUBLICATION DATE: March 22. 2003 Company Reorganization of ABC Company Just as a person has to learn new skills to do more complex work, so a company sometimes has to find new ways of doing things as the work load grows. It’s a nice kind of problem to have! In order to handle the rapidly growing number of franchises and accounts with better service and quicker response, ABC Company is reorganizing its regional sales force, effective April 1, 2003. The ABC Company is dividing the nation into four Marketing Regions: Eastern, Southern, Central, Western. Each region will have a Regional Manager: Margaret Olson (Eastern), Harry Baines(Southern), Rolf Johansson(Central), and Barry Jones (Western).To coordinate the entire national sales effort, Mark Vinson will be National Sales Manager. By May all the kinks would be worked out throughout the whole company, and the four regions would do business as the normal way. The company is confident that the end result will be well worth the effort as will be seen in the greater sales during the months ahead. ——END—— CONTACT: Mr. G L Sender, Public Relations Manager, Tel: 6654388
商务翻译实务_第十单元 公关文稿翻译
对外文稿：对外文稿一般指的是企业 或组织对外新闻发布使用的新闻通稿 （Press/News Release）、新闻发 布会（Press Conference）文稿、展 览展示会用的公司宣传材料 （Commercial Presentation）、商 务陈述（Business Presentation）、 公益活动用的宣传稿件（Publicity Material）、庆典礼仪活动或会议宴 会等场合的各种致辞（Speech）和 商务演讲（Business Speech）等。
Task II 阅读下列两则公关文稿，思考：公关 文稿的语言有什么特点？
1. Mr. Vice President, Our American friends, My colleagues, Ladies and Gentlemen, On behalf of all the members of our mission, I would like to express our sincere thanks to you for inviting us to such a marvelous Christmas party. We really enjoyed the delicious food and excellent wine. Also, the music was perfect. I enjoyed meeting and talking to you, and sharing the time together. As we say, well begun is half done. I hope we will be able to maintain this good relationship and make next year another great one together.
英语新闻稿含有翻译
（一）RAIN STORMHeadline: Beautiful campus turns into VeniceLead: No one hurt in heavy rainstorms,which brings students many problems in May 11th,the student council has come forward to explain some related questions.In May 11th, Zhuhai suffered heavy rainfall, successive rainstorm flooded college, the beautiful campus was like Venice. Trees were cleaved down by lightings and well lids were washed away. The rainstorm threatened the safety of BNUZ, and the facts reflect the disadvantages of drainage system. Fortunately no one was killed in the rainstorm. School back office and security departments quickly take a series of emergency measures, water receded immediately at night, the normal teaching order has been restored on the second day. To defend typhoon, rain or other weather disasters and emergencies, school office held a special meeting to discuss the deployment of emergency and preventive measures, ensure the safety of teachers and students. Continuous rains caused a large area of stagnant water on school road, part of the local water depth to the knee. Sewage diffused into the dormitory, the internal LIYUN teaching building also been water seepage serious. The heavy rain caused the school a large area of stagnant water, and brought a lot of inconvenience to in and out as well as life of the students, The university student council answer related questions for the rainstorm.First, about school will be closed or not. According to the relevant provisions, schools must be closed when the observatory turn to red alert.Of course according to the weather problems,the school will also adjust the Curriculum arrangement. Even if is not prompt red alert, taking into account the safety of students school will also make timely adjustment of curriculum. The school taking part in the serious surface water , urgent notice to cancel the course and examination.Second, about the dining problem.The students have made representations with the school canteen , but between the school and the canteen is a contractual relationship.So school can only urge it to guarantee students’food, because of the ceasing of external traffic , food cannot attend, food supply was inadequate, students must think of the other ways to solve the problem of one or two meals. We believe that the situation wouldn’t last too long. Students can use the Internet or mobile phone ordering or contact the school dining room to solve the dining problem.Third, about the traffic problem. The school and the surrounding sections belongs to the municipal engineering, school will contact related departments to discuss how such storm prevention and control work.Students must pay attention to own security.But it is good to be reminded that the weather of ZhuHai is constantly changing, please remember to prepare dry foods to against the heavyrain.When you want to go out, please pay attention to good traffic and weather, the most important is to bring rain gear. The best is not to go out in rainy days.（二）Those things of mother’s dayHeadline: Love without reservationLead: Some students talk about those things of mother’s day and express love for their mother.Do you remember when you eat dinner with your mother last time ? When you go shopping with her last time ? Mother's Day has passed, let us count happy things with mother, talk about how to accompany her mother's day .In order to know how students prepare for mother on Mother's day, reporter specially interview some students.The following is the reply of students.Love without reservationNan Linzi ：The last dinner was at last night, shopping is always in May 1st, we often talk to each other. Before the college entrance examination, my mother said，“take it easy, if you fail in the college entrance examination, I do not care to support you in the future.”Mascara: During my school time, boarding, my mom came to the school to send pork braised in brown sauce in a cold winter, just because I said that I like the pork braised in brown sauce that she cooked and the school canteen is terrible on the phone. The day was cold, snowy, mom wasriding the electric bike, wearing a thick coat, and then I go upstairs looked at mother ride back, eyes blurred.Youyou：You need to pay attention to thanksgiving. Mother's day, I bought my mother a skirt, she said that I waste a lot of money, but she was very happy, I know. I am very satisfied too. My mother was always selfless for me, and for the whole family, worrying and taking effort, and I can only accept my mother's love silently, on this special day, I just want to say, mom, I love you.There are many ways to express love, on this special day, don't forget to send holiday wishes and greetings to your mother. We wish all mothers in good health, happy mother’s day!。
公关新闻稿英语范文
公关行业的英文新闻稿报道总结怎么写没有以下供参考，主要写一下主要的工作内容，如何努力工作，取得的成绩，最后提出一些合理化的建议或者新的努力方向。
工作总结就是让上级知道你有什么贡献，体现你的工作价值所在。
所以应该写好几点：1、你对岗位和工作上的认识2、具体你做了什么事3、你如何用心工作，哪些事情是你动脑子去解决的。
就算没什么，也要写一些有难度的问题，你如何通过努力解决了4、以后工作中你还需提高哪些能力或充实哪些知识5、上级喜欢主动工作的人。
你分内的事情都要有所准备，即事前准备工作以下供你参考：总结，就是把一个时间段的情况进行一次全面系统的总评价、总分析，分析成绩、不足、经验等。
总结是应用写作的一种，是对已经做过的工作进行理性的思考。
总结的基本要求1.总结必须有情况的概述和叙述，有的比较简单，有的比较详细。
2.成绩和缺点。
这是总结的主要内容。
总结的目的就是要肯定成绩，找出缺点。
成绩有哪些，有多大，表现在哪些方面，是怎样取得的；缺点有多少，表现在哪些方面，是怎样产生的，都应写清楚。
3.经验和教训。
为了便于今后工作，必须对以前的工作经验和教训进行分析、研究、概括，并形成理论知识。
总结的注意事项：1.一定要实事求是，成绩基本不夸大，缺点基本不缩小。
这是分析、得出教训的基础。
2.条理要清楚。
语句通顺，容易理解。
3.要详略适宜。
有重要的，有次要的，写作时要突出重点。
总结中的问题要有主次、详略之分。
总结的基本格式：1、标题2、正文开头：概述情况，总体评价；提纲挈领，总括全文。
主体：分析成绩缺憾，总结经验教训。
结尾：分析问题，明确方向。
3、落款署名与日期跪求公关英语案例公关案例分析IBM的“金环庆典”美国IBM公司每年都要举行一次规模隆重的庆功会，对那些在一年中做出过突出贡献的销售人员进行表彰。
这种表彰活动被称作“金环庆典”。
这种活动常常是在风光旖旎的地方，如百幕大或马霍卡岛等地进行。
在庆典中，IBM公司的高层管理人员始终在场，并主持盛大、庄重的颁奖酒宴，然后放映由公司自己制作的表现那些做出了突出贡献的销售人员工作情况、家庭生活，乃至业务爱好的影片。
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专业综合性作业4
课程名称：商务英语翻译
作业名称：商标与广告翻译
姓名：吴黎明徐佳晖
徐成晨滕俏敏
张晓薇沈晓梦
班级：商务英语1402
任课教师：俞晓霞
完成日期：2015年12月1日
湖州职业技术学院旅游与公共管理学院
2015-2016学年第一学期
一、作业内容
公关文稿的翻译
企业对外文稿翻译。
二、作业要求
作业准备要求：学生分小组上网或实地收集企业的对外文稿。
掌握企业宣传稿、致辞等公关文稿中的常用句型及套语。
作业完成形式：小组讨论合作完成
成果形式：公关文稿的中英稿
作业过程要求：
步骤一：学生分小组上网或实地收集企业的对外文稿，学习常用句型及套语。
步骤二：教师提供一段商务演讲视频，小组合作完成演讲稿，选取各别小组课上展示，修改演讲稿。
步骤三：小组讨论翻译演讲稿，课堂展示。
评价标准：
●内容忠实度（是否忠实于原文的内容）
●行文通顺度（流畅易懂，符合语言规范及语言习惯）
●翻译准确度
（接下来是学生的作业内容，最后是作业批改和评价）
原文：
大家晚上好，谢谢大家从全国各地来到杭州参加淘宝十周年。
我期待今天很多年了，很庆幸这十年的发展，淘宝让大家看到了更好的世界，为社会建立了更多的信任。
为了一个理想，一个坚持走了十年，这十年，无数人付出了巨大的代价，但是我们选择了信任，选择相信未来会更好，相信年轻人会做的更好。
在这个变化的世界里，变化对每个人来说都是一个机会。
只有变换的时代，才是每个人看清自己有什么要什么该放弃什么的时候。
我很荣幸我是个商人，我能走到今天是大家的信任，是团队的信任。
12点以后我将不是CEO，我将会有自己的新生活，我是幸运的，我能从事自己感兴趣的事像教育和环保。
工作将是我的生活。
我特别荣幸的介绍阿里未来的团队，他们是优秀的，我希望你们都能相信我一样的信任新团队。
因为信任，所以简单。
非常感谢大家来参加淘宝的十周年和听我的演讲。
译文：
Good evening everyone! Thank you all for attending the 10th anniversary of “Taobao” in Hangzhou.
I have expected today for many years. Glad the development of this ten
years, Taobao let us see a better world and build more trust for the society.
In the past ten years, we have strived for one dream, one decision. All the staff of “Alibaba”make great efforts. Only in a changing condition was it possible to get opportunities for us. My pleasure I’m a businessman. I can have today’s achievement, which all rely on my colleagues and each customer’s turst.
I won’t be the CEO after 12 o’clock. I will have my new life. I am luck. I
could take part in the things that I’m interested in, like education, environmental protection. I’m particularly honored to introduce Alibaba’s future team. They are all very excellent. I hope that all of you could trust them like trust in me. Because of trust, it’s simple!
I’m thankful that all of your came.
成绩：
评语：
年月日。