跨文化交际Unit 1课件
跨文化交际culturePPT课件
1. The Cultural Iceberg 2. The Culture Onion
music
exhibition dance
Picasso
Beethoven
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From Psychological Perspective
• Culture is an observable pattern of behavior which distinguishes the members of one category of people from another.
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• Why can the picture on the money prove the man is the Sultan of Brunei?
• Why does the image on money usually symbolize?
Bru
Pound
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• Culture is learned.
• Also like an iceberg, the part of culture that is visible is only a small part of a much bigger whole. It is said nine-tenth of culture is below the surface. (pg. 7)
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• Mongolians are very serious and composed in their expressions. In the city, this is beginning to change slightly. You’ll see a number of my students smiling. But this is not traditional. When I first came here, my friends asked me why Americans smile so much. They felt that Americana smile even at people they don’t like and that quite insincere.
unit 1跨文化交际课件
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Chapter 1
Thinking globally
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Chapter 1: Thinking globally
• 1. what is global village? • With the development of science and technology, the world seems to be getting smaller. The planet Earth is not shrinking, but time and space are. The whole world is like a village with residents from all over the world communicating face to face much more easily.
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Chapter 1: Thinking globally
• 5. How to resolve conflicts over worldviews?
• According to Anderson, there are basically two choices. • 1) the first is to take all worldview stories lightly. Be ready to change them or get rid of them when they are not working. • 2) the second choice is to deny the truths the other stories express, to argue for one story and against a competing one, or in some cases, to prevent the telling of other stories or living by other stories.
跨文化交际PPT演示课件
3. Space and Distance
3.1 Proxemics 3.2 Attitudes Toward Crowding
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3.1 Proxemics
✓ Definition: the study of people’s perception and use of space.
✓ Four categories: intimate, personal, social, and public distance.
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Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
• Public Distance (beyond 3m) - speaking in public
- direct intrusion into others’ affairs • Shrugging shoulders
- indifferent, powerless, having no secret to conceal
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Postures (cont’d)
• Follow one’s natural habits so often go unnoticed (subconscious in nature)
• May damage your image if you neglect your postures
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2.4 Eye Contact
Direct eye contact • Chinese: avoid • North Americans: appreciate • The British: avoid
跨文化交际课件Unit_I
• 5 Mary was always regarded as the black sheep of the family
2)The types of communication 1.human communication 2.animal communication 3.human-animal communication 4.human-machine communication 5.machine to machine communication
and funerals
南充职业技术学院卿军
6. 清白 7.白眼 8.青天 9.背黑锅 10.黄色书 刊
6.pure/clean/stainless 7.supercilious look 8.blue sky 9.be made a scapegoat/
be unjustly blamed 10.filthy books
Unit one
Language and Culture in Communication
南充职业技术学院卿军
Teaching Contents
By the end of the unit, you should be able to • Distinguish types of communication • Understand the basics of communication • Be aware of different definitions of a social situation. • Be aware of different values in communication.
《跨文化交际》课件
跨国企业的跨文化团队建设案例
总结词
跨国企业通过跨文化团队建设，实现文化融合与协同发展。
详细描述
某跨国企业为应对不同国家和地区的文化和市场差异，组建了由不同国籍员工组成的跨文化团队。通过培训、交 流活动等方式，促进员工之间的文化了解与合作，实现了企业业务的快速发展。
国际旅游中的跨文化冲突解决案例
总结词
教师需要关注学生的文化背景和个性特点，采用多样化 的教学方法和手段，促进学生的学习和发展。
教育机构需要提供跨文化交际的培训和教育，帮助学生 和教师了解不同文化的特点和差异。
教育中的跨文化交际有助于培养具有国际视野和跨文化 交际能力的人才，推动全球化和文化交流。
国际关系中的跨文化交际
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国际关系中的跨文化交际是指在不同国家之间进行有效的沟通和合作 。
THቤተ መጻሕፍቲ ባይዱNKS
感谢观看
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CATALOGUE
文化差异的表现
语言差异
语言差异是跨文化交际中最为直观的表现。不同文化背景的 人们使用不同的语言，这可能导致沟通障碍。例如，某些词 汇在一种文化中可能有特定的含义，而在另一种文化中可能 没有。
语言使用的习惯和规则也因文化而异，如敬语的使用、礼貌 的表达方式等。了解和尊重这些差异是进行有效跨文化交际 的关键。
详细描述
某高校开展国际交流项目，邀请不同国家和地区的留学生和学者参与学术交流、文化体 验等活动。通过这些项目，学生和学者增进了对不同文化的了解，促进了国际合作与友
谊。
国际组织中的跨文化沟通案例
总结词
国际组织中的跨文化沟通，推动全球议题的 解决。
详细描述
某国际组织在处理全球性议题时，注重跨文 化沟通与合作。组织成员来自不同国家和地 区，拥有不同的文化背景和观念。通过有效 的跨文化沟通，成员们达成共识，推动了全 球性议题的解决。
跨文化交际-unit-1Communication1PPT课件
• 适当的作笔记；
• 关注对方的肢体语言
– 面部表情 – 姿势 – 个人空间 – 语音语调
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What is culture?
• The term “culture” was first used in this way by the pioneer English Anthropologist Edward B. Tylor （1832-1917）in his book,
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紧张程度
演讲紧张的根源
紧张程度
听众数量 根源（1）观众的数量规模
同类演讲次数
根源（2）内容的熟悉程度
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关于成功者
做别人不敢做的事 做别人不愿做的事 做别人做不了的事
成功其实开始于下定决心
并全力以赴
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演讲成功四要素
明确目标 以终为始 知彼知已
组织内容
主题大纲 加味添料 注重细节
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人类大脑记忆的信息
• 听到的_2_0_%__ • 看到的_3_0_%__ • 看到并听到的_5_0_%__ • 做过的_7_0_%__
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注意力和兴趣曲线
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加味添料
❖ 多媒体 ❖ 适当的幽默 ❖ 人性故事 ❖ 针对性的问题 ❖ 比喻/证据/示范
❖ 实验 ❖ 案例 ❖ 游戏 ❖ 实践演练
呈现形式 用图表说话 PPT制作常识
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预演彩排 开场白与结束
避免事项
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演讲的目的——以终为始
❖ 人生的意义 ❖ 成功的标准 ❖ 演讲是为听众，而不是为自己 ❖ 听众最关心什么
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听众的要求——已所欲，施与人
跨文化交际unit 1 课件
Introduction to the Course▪1. Aim of the course: understand the cultural differences; communicate more effectively with people from other cultures▪2. Importance of the course:▪a. important for improving general cultural awareness▪b. can be applied in the training of business executive and technicians▪c. training of new immigrants and foreign students▪d. important in foreign language teaching and learning▪3. Way of learning: a. lecture; b. discussion;▪ c. research▪4. Assessment: 70% for final examination▪15% for PPT demonstration or research paper（>800 words）▪15% for class participation and attendance (AQs>3 times)▪5. Textbooks▪Language and Culture 刘润清邓炎昌外语教学与研究出版社▪Intercultural Communication 胡超编著外语教学与研究出版社▪《跨文化交际学概论》胡文仲著外语教学与研究出版社▪Intercultural Communication in Business 王维波，车丽娟主编外语教学与研究出版社Case Study 1▪In China:▪Xiao Li(an interpreter): Y ou must be very tired. Y ou’re old…▪Catherine(a n elderly American lady): Oh, I’m NOT old, and I’m NOT tired.▪In the West:▪A: How are you doing now? Would you like to rest?▪B: No, not a bit.Case Study 2▪In China, it is common to turn on the TV when visitors come to your home. Why?▪The intent is to be sure that your visitors are properly entertained.▪This is a case where the opposite is true in the United States.▪If a person or a family is watching the TV when visitors arrive, it is expected that the TV be turned off (or at least the sound turned dow n) immediately so that one’s full attention may be given to the visitors.Suggested topics for presentation▪1. Watch the movie 《刮痧》and list out the cultural conflicts and discuss them.▪2. What are the similarities and differences between Chinese and English table manners?▪3. What are the taboos related to Chinese Spring Festival and English Christmas?4. Find a copy of English menu and explain it to the class.▪5. Role-play a job interview with your partner.▪6. Compare English and Chinese humor.Unit One IC, Culture, Language and CommunicationUnit 1 Intercultural Communication1.1 Definition of intercultural communication▪It refers to the communication between different cultural backgrounds.▪a phenomenon (跨文化交际) –universal, long existed▪a discipline（跨文化交际学）--first started in the United States. 1959, Edward Hall ―The Silend Language‖ immigrants, foreign students and tourist multi-national and transnational companies1.2 Components of intercultural communication▪a. International communication:▪e.g. Japanese Prime Minister〈--〉American president (this is the communication between two nations)▪b. interracial communication: e.g. Afro American 〈--〉White American▪c. inter-ethnic communication e.g. Tibetan〈--〉Han (they are from different ethnic groups)▪d. inter-regional communication: e.g. A northerner 〈--〉A Southerner1.3 Reasons for the increased intercultural communication▪1. Mobile means of transport▪2. Easy and convenient communication channel▪3. Globalization of world economy.▪4. Mass migration.1.4 Three contributors to successful intercultural communication▪(1) the positive feeling we possess at the affective level, inc luding affirmation, self-esteem, comfort, trust, and safety;▪(2) the beliefs we bring into the intercultural encounter at the cognitive level, inc luding expectations, stereotypes, uncertainties, and misunderstanding of rules or procedures;▪(3) the actions or skills we possess at the behavioral level, including verbal and nonverbal communication skills in intercultural settings.Section 2. Culture2.1 The importance of adequate knowledge of culture▪1. it is necessary for the survival and existence of human beings as human beings.▪Evidence: (1) Wild boy of A veyon (2) wolf children of India▪Victor of Aveyron (also The Wild Boy of Aveyron) was a boy who apparently lived his entirechildhood naked and alone in the woods before being found wandering the woods in France in 1797. ▪wolf children, also known as wild children, are children who've grown up with minimal human contact, or even none at all. They may have been raised by animals (often wolves) or somehow survived on their own. In some cases, children are confined and denied normal social interaction with other people.3▪2. It is necessary in learning a foreign language. In a way, learning a foreign language is learning a foreign culture. It is significant to get the acquaintance with cultural differences and understanding target culture▪Examples: cases of misunderstandings between people from different culturesCase Study 3▪Here is a story of Litz, a Finnish and her Chinese husband.▪Here is the conversation:Litz: Dick, how long is your mum going to stay?Dick: I don’t know. I haven’t asked her.Litz: Why not ask her?Dick: What do you mean by asking her?Litz: I mean what I said. Just ask her how long she’s going to stay.▪Can you diagnose the problem in the communication?Case Study 4▪Jonathan: Ann, your English is improving.I’m pleased with your wor k.▪Ann: (Looking down) Oh, no. My Englishis not very good.▪J: Why do you say that, Ann? Y ou’redoing very well in class.▪A: No. I am not a good student.Continued:▪J: Ann, you’re making progress in this class.Y ou should be proud of your English.▪A: No, it’s not true. Y ou are a good teacher, butI am not a good student.▪Now predict Jonathan’s feeling.▪J: (He is surprised by her response and wonders why she thinks her English is so bad. He doesn’t know what to say and wonders if he should stop giving her compliments.)Continued:▪Question 1: Where do they come from?▪Question 2: Why did Jonathan feel like that?▪Question 3: If Ann is an American girl, what would she respond to Jonathan?Another conversation:▪Jonathan: Ann, your English is improving.I’m pleased with your work.▪Ann: (making eye contact) Thank you. I’ve learneda lot in this course.▪J: Y ou’re doing well and I can really see progress.▪A: I enjoy studying English. I do homework everynight.▪J: I can see that. Keep up the good work.▪A: I’ll try. Y ou are a good teacher. Y ou have helpedme a lot.▪Discussion: Did you ever experience misunderstanding in your communication with a foreigner? Or did you read anything about this? Please describe the situation and analyze the reason.2.2. Different interpretations of culture▪a.我没文化,不识字。
英语跨文化交际实用教程Unit-1(可直接使用).ppt
Never kiss parents
Fake goods everywhere
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Attitudes towards Westerners
Kiss and hug anytime and anywhere
Go Dutch
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Attitudes towards Westerners
3) To identify challenges that arise from these differences in intercultural interactions and learn ways to creatively address them.
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4) To acquire knowledge and develop skills that increase intercultural competence.
Young independent
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A farm family
A photo of Ba Jin’s Family
Insensitive to time
Tending to misunderstand
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Attitudes towards the Chinese People
Obey but not Follow
Being doubtful
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Attitudes towards the Chinese People
Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.
跨文化交际1ppt课件
Language allows us to communicate with people who have similar value and belief system. Physical aspects supply an environment of activities and permit what we do within the culture. Finally, the psychological aspect is related to our mental activities, including what we believe and what we have learned.
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-- To familiarize you with basic concepts of intercultural communication. The textbook introduces many of the basic concepts of intercultural communication, assuming that the more students understand about the various factors that affect intercultural communication, the more aware they will be of the role these factors play in influencing how they interpret the behavior of foreigners.
跨文化交际课程第一单元省名师优质课赛课获奖课件市赛课一等奖课件
操汉语旳人对不熟悉旳或受尊敬旳人，有时
使用亲属旳称谓，以表亲切或尊重。如对陌
生旳男人称为“老伯”、“叔叔”；对陌生
旳女人称为“阿姨”；甚至称“解放军叔
叔”、“护士阿姨”等等也是常听到旳。这
些称谓习惯一旦套用到英语中，就会出现语 用上旳失误。什么“PLA Uncle”，“Aunt Nurse”会使操英语旳本族人感到莫名其妙。 我们有一位留学生初到国外，当他对房东老 太太称呼为“Grandma”时，就曾经被对方 明确拒绝，老太太宁愿那位留学生直接称呼 她旳名字（Cathy），而不愿领受这个“奶 奶”旳尊称。
汉英语言中表达尊重、礼貌旳不同语用格式对
Hale Waihona Puke 比分析：汉语英语
贵姓？
Could I have your name?
有事请教您。 Could you give me some
help (advice)?
您有什么高见？ What do you think of it?
How do you like it?
敬请光顾。 We would like to have you come.
1．汉英语言在家庭组员之间旳称呼上旳语用差别：
在操英语旳本族人家庭中，孩子年幼时称 父母Dadd
和Mummy，稍大时改称Dad和Mum，再大时 ，常再改
口叫Father和Mother。过去也有用Papa、 Mama旳，现
在却很少听到这种称呼了。同辈兄弟姐妹或年 龄相仿旳
父母辈亲属，一般可互相当呼名字，且用爱称 ，如：
2．汉英语言在非家庭组员旳称谓上旳语用失误：
我们操汉语旳人能够尊称对方为李教授、张司 机，当操英语旳本族人除了几种老式习用称呼－ Doctor，Judge，Professor等之外，尚不容忍 “Driver Zhang”，“Accountant Wu”等称谓。 另外，操英语旳本族人对不熟悉旳人用姓氏称呼， 熟悉之后用名字，姓氏前须冠以Mr, Mrs, Ms, Miss, 或冠以Professor, Doctor一类职务名称， 不允许单独使用姓氏称谓，如：John Smith可称 为Mr John Smith或Mr Smith，也能够直接称为 John，但不应单独称Smith。
跨文化交际第一章PPT课件
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Intercultural communicative competence
• The ability to communicate effectively with people from different cultural backgrounds.
• Page 3(举例说明)
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Studying international communication
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• International communication
Communication between people from different nations.
• Interethnic communication Communication between members of the same race but different ethnic backgrounds.
• Interracial communication
• Even the young and the old , the female and the male .
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• What does marriage mean to you ?
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Communication
1.Verbal communication
• Communication that takes place between people of different cultural backgrounds.
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How do you understand the concept of different cultural
跨文化交际(精品课件)
A Monumental Figure
• Edward Twitchell Hall, (1914 –2009) , American anthropologist and cross-cultural researcher.
• Hall introduced a number of new concepts, including proxemics, polychronigh and low context cultures.
Cross-cultural communication refers to any communication between two members of any cultural communities. (Samovar and Porter, 2004:47)
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Cross-cultural Communication Vs
his Linguistic Across Cultures(《跨文化语言学》）. He discussed the cultural comparison in three aspects: form, meaning and distribution(顾嘉祖，4）. • In 1959,the Silent Language by Edward T. Hall initiated the cross-cultural studies. • R.Oliver , 1962， Culture and communication • A.G.Smith, 1966,Culture and communication • In 1970s, ICA (International Communication Association) accepted Cross-cultural Communication as a branch discipline. as a discipline) • Journals: International and Intercultural Journal of Intercultural Relations.
Unit1-Communication-Across-CulturesPPT课件
7. 在泰国，用脚趾指向别人是（ ）。 A. 表示尊敬，就像日本人鞠躬一样 B. 无礼的，即便是无意识的行为 C. 邀请对方跳舞 D. 公共场合标准的问候方式
8. 在印度，进食时恰当的举止是（ ）。 A. 用右手取食物，用左手吃 B. 用左手取食物，用右手吃 C. 取食物和吃都用左手 D. 取食物和吃都用右手
❖ Final examination
80%
5
2021
❖ Quiz
1. 在日本，喝汤时发出很大的声音会被认为是（ ）。
A. 粗鲁而讨厌的
B. 你喜欢这种汤的表现
C. 在家里不要紧，在公共场合则不妥
D. 只有外国人才这么做
2. 在日本，自动售货机里不出售下列哪一种饮料（ ）。
A. 啤酒
B. 加糖精的保健饮料
2
2021
Course books
❖ Required textbook:
许力生. 新编跨文化交际英语教程.上海: 上海外语教育出
版社, 2009 ❖ Recommended books:
- Chen, G-M., & W. J Starosta. Foundations of Intercultural Communication. Boston, MA: Allyn &Bacon, 1998.
跨文化交际课件第一章介绍Chapter One-An Introduction
• 11. A comparative study on Western painting/architecture and Chinese painting/architecture. 12. A Comparative study on Western clothes and Chinese clothes. 13. A Comparative study on school education in America and China. 14. A comparative study on family education in America and China. 15. A comparative study on freedom concept in America and China. 16. A comparative study on wedding customs among different countries. 17. A comparative study on Western advertising and Chinese advertising. 18. A comparative study on food culture. 19. A comparative study on wine culture. 20. A comparative study on journalism in America and China.
Warm-up Cases
Case 1 Showing Concern
• In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
Warm-up Cases
Cross-CulturalCommunicationUnit1-4跨文化交际.ppt
CHAPTER 1 - Communication and Culture: The Challenge of The Future
Dominant Culture
Co-Cultures
• It's the one in power -
• They are numerous.
control.
• Distinct and unique
• We learned our culture through mass media
• Culture is transmitted from generation to generation
• Culture is based on symbols
• Culture is subjected to change
• Subjective elements include: values, beliefs, attitudes, orientations, and underlying assumptions prevalent among people in the society.
• Basic functions of Culture: adapt to a particular ecology, and includes the knowledge that people need to have in order to function in their own social environment.
• Culture is integrated
• Culture is adaptive
CHAPTER 1 - Communication and Culture: The Challenge of The Future
跨文化交际课件Unit_1
Discussion
I. Why take Intercultural Communication?
2012-2-16
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1. Warm-up Case
Please discuss the case in groups and make a comment on it.
A Case: Showing Concern In China: Xiao Li (an interpreter): You must be
The interpreter gave the impression that he thought the elderly lady would collapse any minute if she doesn’t rest immediately.
2012-2-16
6
Comment
In the West, there is a value placed in being young that many people consciously, or subconsciously, are not willing to accept that they are growing old.
charges with modesty. But Heping did not
大学英语跨文化交流完整第一章ppt课件
A_____ P_____
.
Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or
.
3. Defining Culture from the Sociological Perspective
According to the social scientists: “Culture is defined as a pattern of learned, group-related perception—including both verbal and nonverbal language attitudes, values, belief system, disbelief systems, and behavior”.
.
DEFINITIONS OF ‘CULTURE’
1. Defining Culture from the Anthropological Perspective
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Intercultural Communication
ICC refers to the communication between people of different cultures. ICC can happen between groups at different levels, such as national, racial or ethnic groups as well as other groups identified by gender, generation, region, age, education, occupation and religion, etc. study of ICC is interdisciplinary, associated with other fields, primarily linguistics, anthropology, international relations, sociology, psychology and etc.
new technology innovative communication systems globalization of economy
immigration
What is Globalization?
globalize: “to organize or establish worldwide”
Intercultural Communication
Spring 2012: Sun. 12:30-14:00, 57-106 Instructor: Xiaoye Yan Email: xyyan@
Course Objectives
To acquire knowledge related to ICC (terminologies and definitions); To understand how communication processes differ among cultures and improve your intercultural awareness;
- facial expressions, eye contact and gaze
- touch
- concepts and uses ofnts
Preview the text, looking up the new words and expressions before class, and come prepared to share your opinions and questions. The course intends to improve your intercultural communication competence. You are expected to actively answer questions and participate in class discussions. Ask questions when you do not understand. Attend class regularly. Repeated unexcused absences or late arrivals will lower your grade average. Inform me in advance if you need to miss class for a legitimate reason and do not forget to give me the note for leave with a stamp or a signature. Students are responsible for all information, assignments, and activities for all classes. Turn your cell phone off and do not check it for calls or text messages during class.
What is Globalization?
The major driving force of globalization: - technology, esp. telecommunications and computers
the “global” may be more local than the “local” - the increasing global mobility of people; - the impact of new electronic media on human communications
Intercultural Communication : An Introduction 2
The three major elements that directly influence our perception and communication: - Cultural values: what is good and bad, right and wrong. True and false, positive and negative - Worldview: religions
Verbal Communication
- Names of objects
- Cultural connotations of words
- The way people use languages
Intercultural Communication : An Introduction 3
Nonverbal Communication - gestures and postures
Evaluation will be based on:
Attendance and participations
30%
Final examination
70%
Unit 1
Communication Across Cultures
Warm up
It is very difficult for people to understand one another if they do not share the same experiences, including the habits of everyday life, the cues to which people respond, the automatic reactions they have to whatever they see and hear.
The
A brief history of the study of ICC
1946: Foreign Service Institute was established in the US 1959: The Silent Language by Edward T. Hall, an American anthropologist, was published, marking the emergence of ICC 1966: ICC was regarded as curriculum in the US 1970: ICC was recognized as an independent area of study by the International Communication Association
The Challenge of Globalization
Attitudes towards globalization: - both a fact and an opportunity; - the development of a global mind-set
Cultural diversity must be recognized and appreciated
- Social Organizations: family, government, community, history of the community
Intercultural Communication : An Introduction 3
Language and culture
Course books
Required textbook: 许力生. 新编跨文化交际英语教程.上海: 上海外语教育出版社, 2009
Recommended books: - Chen, G-M., & W. J Starosta. Foundations of Intercultural Communication. Boston, MA: Allyn &Bacon, 1998. - 胡文仲. 超越文化的屏障. 北京: 外语教学与研究出版社, 2001. - 贾玉新. 跨文化交际学. 上海: 上海外语教育出版社, 1997. - 林大津. 跨文化交际研究: 与英美人交往指南. 福州: 福建人民出版社, 1996.
To develop skills that will increase your intercultural communication competence;
To cultivate the ability to study and explore the issues concerning intercultural communication
China: ICC began as a serious discipline for study in the early 1980s.