presentation skill
Presentation Skill简报技巧
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W.I.F.M.
What’s In it For Me
什么 在此 适合 我
What’s in it for me!
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谁是你的听众 ?
分析观众
1. 确定谁将到席 2. 了解观众期望获得什么 3. 决定哪些内容会鼓励他们聆听、了解并紧记您的信息。
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不同的听众=不同的简报
上司
同级
团队 客户 其他
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客户
表示尊重 符合需求 尽可能提供协助 跟进及保持长久关系
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印象深刻的开场白
提供震撼数据 讲令人惊异的故事 联系新闻时事 承诺利益 解决某方面问题
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有说服力的简报
中心思想明确 个人经验 例子 比如 数据 事实 专家推介 展示
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于高潮中结束
维持时间控制 将一些重要的事项于结尾时给听众 保留一些事项于接近尾声时给参与者做 讲激励性的故事
好的展示吸引了听众 好的督导保证了成功
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一次简报的准备
案例：公司将推出一个新产品，你将为此作一个 产品介绍说明，你的听众会是： 公司管理层 其他部门的主管 客户 外勤队伍 内勤同事 媒体
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演说柔顺剂－身体语言
Smile Open Forward Tone Eye-contact Nod 微笑 开放的姿势 身体前倾 语气 眼神接触 点头
K. – KEEP
I. - IT
使
它
S. - SHORT / SIMPLE
S. - SIMPLE / STUPID
短小
简单
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SHOW （演示）
图表展示 实物展示 录像带展示 现场展示
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OBSERVE （观察）
Presentationskill_PPT制作与演讲技巧
Presentationskill_PPT制作与演讲技巧PRSENTATION SKILLCoffee Liu 13 Dec,20121. How to make a structured and professional PPT?如何制作结构化和专业的PPT？2. How to make an influential presentation and convince your audience?如何进行有说服力的演讲和使听众信服？Definition定义Propose an idea 发表观点Convince your audience 使听众信服 For buy-in 使接受4Ps Model[ Prepare ]W–W–H–TWhat? – Identify objectives 确认目标 Objectives 目标Why should the presentation be done? 为什么？ What can I get from it? 能得到什么？ How long shall I prepare for it?要准备多久？形式如何？Example 例子Give open speech in a university 在大学公开演讲Present annual report to the shareholders 向股东做年度报告Show new product to the customers 向客户介绍新产品……What type of presentation will it be?W–W–H–T Who? – Know your audience 了解听众关心什么需要知道什么Needs to Know Cares whatExpectation期望值Who 是谁Audience profile 听众概况决策者Participant list 名单 Decision makerTaboo 禁忌 Questions问题Background 背景 Character 性格 Interest 兴趣W–W–H–T How? – By what means 采用什么形式Speech 演讲 Formal 正式 V.S. Informal 非正式 Style风格Briefing 简报 Daily reporting日常汇报Training 培训……W–W–H–T Tool 工具PPT Equipment(Multi-media, video, product model…)设备（多媒体，录像，产品模型）Environment(Light, Seat, projector, flip chart…)环境（灯光，座位，投影仪，活动挂图）[ Powerpoint ]Primary – Median Subject主题 Outline Structure Main part大纲结构主体内容AdvancedViewpoint 论点 Talking point 论据Fact 事实 Main Statistic 数据 Part Example 例子主体 Analogy 类比 Reference 引用……Primary – Median – AdvancedMain Front Agenda / Outline Structure Part page 架构首页议程/大纲 Change Visual Aid into / Chart转化为主体内容逻辑图/图表Subject 标题 Name 姓名 Date 日期…Fact Statistic Example Analogy Reference……Number / Percentage 数字/比例 Process 流程 Cause & effect 因果 Trend 趋势 Sequence 序列……Primary – Median – AdvancedVisual Aid逻辑图Primary – Median – AdvancedChart 图表6 4 2 0 类别类别类别类别 1 2 3 4 系列 1 系列 2 系列 3 Sales Region East South West North 2011 … … … … 2012 … … … …Primary – Median -AdvancedTemplate模板Polish 润色排版，图画，动画排版–风格统一格式一致字体颜色，大小标志，符号等Techniques 技巧 Subject and outline 先确立主题和大纲Logical structure 逻辑结构 Strong talking point 有力的论点论据3，6，12 PrincipleVisual aid – Chart – Words逻辑图–表–文字 Polish 润色Don’tSpelling error错别字Not aligned structure结构不统一Too much content一页显示过多内容Too small Font字体太小过长的标题Long Heading无用的页面Useless SlideJargon行话过多动画效果Too much effect[ Practice ]Don’t just recite 避免简单背诵 Practice before mirror 镜子前练习 Learn from the celebrity 模仿名人 Simulate presentation 仿真演示 Prepare cards & lecture准备小卡片和讲义Practice two hours before两小时前再练习一次Practice is the best way to overcome intensity![ Present ]。
演讲技巧 presentation tips
Presentation Tips:Preparation, Slides & Handouts, Delivery Preparation1. Start with the end in mindBefore you even open up PowerPoint, sit down and really think about the day of your presentation. What is the real purpose of your talk? Why is it that you were ask to speak? What does the audience expect? In your opinion, what are the most important parts of your topic for the audience to take away from your, say, 50-minute presentation? Remember, even if you've been asked to share information, rarely is the mere transfer of information a satisfactory objective from the point of view of the audience. After all, the audience could always just read your book (or article, handout, etc.) if information transfer were the only purpose of the meeting, seminar, or formal presentation.2. Know your audience as well as possibleBefore you begin to formulate the content of your presentation, you need to ask yourself many basic questions with an eye to becoming the best possible presenter for that particular audience. At the very least, you need to answer the basic "W questions."Who is the audience? What are their backgrounds? How much background informationabout your topic can you assume they bring to the presentation?What is the purpose of the event? Is it to inspire? Are they looking for concrete practicalinformation? Do they want more concepts and theory rather than advice?Why were you asked to speak? What are their expectations of you?Where is it? Find out everything you can about the location and logistics of the venue.When is it? Do you have enough time to prepare? What time of the day? If there are otherpresenters, what is the order (always volunteer to go first or last, by the way). What day of theweek? All of this matters.3. Content, content, contentNo matter how great your delivery, or how professional and beautiful your supporting visuals, if your presentation is not based on solid content, you can not succeed. Don't get me wrong, I am not saying that great content alone will carry the day. It almost never does. Great content is a necessary condition, but not a sufficient one. But your presentation preparation starts with solid content (appropriate for your audience) which you then build into a winning story that you'll use to connect with your audience.A word of caution: Though I am emphasizing how important content is, I also am begging you to spare your audience a "data dump." A data dump — all too common unfortunately — is when a presenter crams too much information into the talk without making the effort to make the information or data applicable to the members of the audience. A data dump also occurs when data and information do not seem to build on the information that came earlier in the presentation. Sometimes it almost seems that the presenter is either showing off, or more likely, is simply afraid that if he does not tell the "whole story" by giving reams of data, the audience will not understand his message.Do not fall into the trap of thinking that in order for your audience to understand anything, you must tell them everything. Which brings us to the idea of simplicity.4. Keep it simpleSimple does not mean stupid. Frankly, thinking that the notion of simplifying is stupid is just plain, well, "stupid." Simple can be hard for the presenter, but it will be appreciated by the audience. Simplicity takes more forethought and planning on your part because you have to think very hard about what to include and what can be left out. What is the essence of your message? This is the ultimate question you need to ask yourself during the preparation of your presentation. Here's a simple exercise:EXERCISE:If your audience could remember only three things about your presentation,what would you want it to be?(1)________________________________________________________________________(2)________________________________________________________________________(3)________________________________________________________________________5. Outlining your contentI suggest you start your planning in "analog mode." That is, rather than diving right into PowerPoint (or Keynote), the best presenters often scratch out their ideas and objectives with a pen and paper. Personally, I use a large whiteboard in my office to sketch out my ideas (when I was at Apple, I had one entire wall turned into a whiteboard!). The whiteboard works for me as I feel uninhibited and freer to be creative. I can also step back (literally) from what I have sketched out and imagine how it might flow logically when PowerPoint is added later. Also, as I write down key points and assemble an outline and structure, I can draw quick ideas for visuals such as charts or photos that will later appear in the PowerPoint. Though you may be using digital technology when you deliver your presentation, the act of speaking and connecting to an audience — to persuade, sell, or inform — is very much analog.Cliff Atkinson in his 2005 book, "Beyond Bullet Points," smartly states that starting to create your presentation in PowerPoint before you have your key points and logical flow first worked out (on paper or a white board in my case) is like a movie director hiring actors and starting to film before there is a script in hand.More on "planning analog"I usually use a legal pad and pen (or a whiteboard if there is enough space) to create a rough kind of storyboard.I find the analog approach stimulates my creativity a bit more as I said. No software to get in my way and I can easily see how the flow will go. I draw sample images that I can use to support a particular point, say, a pie chart here, a photo there, perhaps a line graph in this section and so on. You may be thinking that this is a waste of time: why not just go into PowerPoint and create your images there so you do not have to do it twice? Well, the fact is, if I tried to create a storyboard in PowerPoint, it would actually take longer as I would constantly have to go from normal view to slide sorter view to see the "whole picture." The analog approach (paper or whiteboard) to sketch out my ideas and create a rough storyboard really helps solidify and simplify my message in my own head. I then have a far easier time laying out those ideas in PowerPoint. I usually do not even have to look at the whiteboard or legal pad when I am in PowerPoint, because the analog process alone gave a clear visual image of how I want the content to flow. I glance at my notes to remind me of what visuals I thought of using at certain points and then go to or to my own extensive library of high-quality stock images to find the perfect image.6. Have a sound, clear structureTake a page out out the McKinsey presentation handbook: presentation structure is paramount. Without it, your wonderful style, delivery and great supporting visuals will fall flat. If you took the time in the first step to outline your ideas and set them up in a logical fashion, then your thinking should be very clear. You can visualize the logic of your content and the flow of the presentation. If your ideas are not clear first, it will be impossible todesign the proper structure later when you create visuals and/or supporting documents. Your audience needs to see where you are going. And it is not enough to simply have an "agenda" or "road map" slide in the beginning that illustrates the organization of your talk. If you do not actually have a solid road of logic and structure, then an outline slide will be of no use. In fact, the audience may become even more irritated since you made the promise of organization in the beginning, but then failed to deliver the promise with a presentation which is muddled and lacks focus.7. Dakara nani? (so what?)In Japanese I often say to myself, "dakara nani?" or "sore de...?" which translate roughly as "so what?!" or "your point being...?" I say this often while I am preparing my material. When building the content of your presentation always put yourself in the shoes of the audience and ask "so what?" Really ask yourself the tough questions throughout the planning process. For example, is your point relevant? It may be cool, but is it important or help your story in a very important way...or is it fluff? Surely you have been in an audience and wondered how what the presenter was talking about was relevant or supported his point. "So what?" you probably said to yourself. "So what?" — always be asking yourself this very important, simple question. If you can't really answer that question, then cut that bit of content out of your talk.8. Can you pass the "elevator test"?Check the clarity of your message with the elevator test. This exercise forces you to "sell" your message in 30-45 seconds. Imagine this is the situation: You have been scheduled to pitch a new idea to the head of product marketing at your company, one of the leading technology manufactures in the world. Both schedules and budgets are tight; this is an extremely important opportunity for you if you are to succeed at getting the OK from the executive team. When you arrive at the Admin desk outside the vice-president's office, suddenly she comes out with her coat and briefcase in hand and barks, "...sorry, something's come up, give me your pitch as we go down to the lobby..." Imagine such a scenario. Could you sell your idea in the elevator ride and a walk to the parking lot? Sure, the scenario is unlikely, but possible. What is very possible, however, is for you to be asked without notice to shorten your talk down, from, say, 20 minutes, to 10 minutes (or from a scheduled one hour to 30 minutes), could you do it? True, you may never have to, but practicing what you might do in such a case forces you to get your message down and make your overall content tighter and clearer.Author, Ron Hoff ("I Can See You Naked") reminds us that your presentation should be able to pass the David Belasco test while you're in the planning stages. David Belasco was a producer who insisted that the core idea for every successful play he produced could be written as a simple sentence on the back of a business card. Try it. Can you crystallize the essence of your presentation content and write it on the back of a business card? If the task is impossible for you, then you may want to think again and get your message down pat in your mind. This too is certainly something you do before you ever begin to open up PowerPoint (Keynote).9. The art of story tellingGood presentations include stories. The best presenters illustrate their points with the use of stories, most often personal ones. The easiest way to explain complicated ideas is through examples or by sharing a story that underscores the point. Stories are easy to remember for your audience. If you want your audience to remember your content, then find a way to make it relevant and memorable to them. You should try to come up with good, short, interesting stories or examples to support your major points.In addition, it is useful to think of your entire 30 minute presentation as an opportunity to "tell a story." Good stories have interesting, clear beginnings, provocative, engaging content in the middle, and a clear, logical conclusion. I have seen pretty good (though not great) presentations that had very average delivery and average graphics, but were relatively effective because the speaker told relevant stories in a clear, concise manner to support his points. Rambling streams of consciousness will not get it done; audiences need to hear (and see) your points illustrated.10. Confidence — How to get itThe more you are on top of your material the less nervous you will be. If you have taken the time to build the logical flow of your presentation, designed supporting materials that are professional and appropriate, there is much less to be nervous about. And, if you have then actually rehearsed with an actual computer and projector (assuming you are using slideware) several times, your nervousness will all but melt away. We fear what we do not know. If we know our material well and have rehearsed the flow, know what slide is next in the deck, and have anticipated questions, then we have eliminated much (but not all) of the unknown. When you remove the unknown and reduce anxiety and nervousness, then confidence is something that will naturally take the place of your anxiety.Slide and HandoutsPowerPoint uses slides with a horizontal or "Landscape" orientation. The software was designed as a convenient way to display graphical information that would support the speaker and supplement the presentation. The slides themselves were never meant to be the "star of the show" (the star, of course, is your audience). People came to hear you and be moved or informed (or both) by you and your message. Don't let your message and your ability to tell a story get derailed by slides that are unnecessarily complicated, busy, or full of what Edward Tufte calls "chart junk." Nothing in your slide should be superfluous, ever.Your slides should have plenty of "white space" or "negative space." Do not feel compelled to fill empty areas on your slide with your logo or other unnecessary graphics or text boxes that do not contribute to better understanding. The less clutter you have on your slide, the more powerful your visual message will become.Your presentation is for the benefit of the audience. But boring an audience with bullet point after bullet point is of little benefit to them. Which brings us to the issue of text. The best slides may have no text at all. This may sound insane given the dependency of text slides today, but the best PowerPoint slides will be virtually meaningless with out the narration (that is you). Remember, the slides are meant to support the narration of the speaker, not make the speaker superfluous.Many people often say something like this: "Sorry I missed your presentation. I hear it was great. Can you just send me your PowerPoint slides?" But if they are good slides, they will be of little use without you. Instead of a copy of your PowerPoint slides, it is far better to prepare a written document which highlights your content from the presentation and expands on that content. Audiences are much better served receiving a detailed, written handout as a takeaway from the presentation, rather than a mere copy of your PowerPoint slides. If you have a detailed handout or publication for the audience to be passed out after your talk, you need not feel compelled to fill your PowerPoint slides with a great deal of text.We’ll talk more about this in the delivery section below, but as long as we are talking about text, please remember to never, ever turn your back on the audience and read text from the slide word for word.This slide is not unusual, but it is nota visual aid, it is more like an "eye chart."Try to avoid text-heavy (and sleep inducing) slides like this one.Aim for something like this simple slide above.And this is even better...Use object builds and slide transitions judiciously. Object builds (also called animations), such as bullet points, should not be animated on every slide. Some animation is a good thing, but stick to the most subtle and professional (similar to what you might see on the evening TV news broadcast). A simple "Wipe Left-to-Right" (from the "Animations" menu) is good for a bullet point, but a "Move" or "Fly" for example is too tedious and slow (and yet, is used in many presentations today). Listeners will get bored very quickly if they are asked to endure slide after slide of animation. For transitions between slides, use no more than two-three different types of transition effects and do not place transition effects between all slides.Use high-quality graphics including photographs. You can take your own high-quality photographs with your digital camera, purchase professional stock photography, or use the plethora of high-quality images available on line (be cautious of copyright issues, however). Never simply stretch a small, low-resolution photo to make it fit your layout - doing so will degrade the resolution even further.Avoid using PowerPoint Clip Art or other cartoonish line art. Again, if it is included in the software, your audience has seen it a million times before. It may have been interesting in 1993, but today the inclusion of such clip art often undermines the professionalism of the presenter. There are exceptions, of course, and not all PowerPoint art is dreadful, but use carefully and judiciously.Try to avoid cheesy clip art like this.This edited stock photograph is moreeffective and professional.I often use images of people in my slides, as photography of people tends to help the audience connect with the slide on a more emotional level. If the photographic image is secondary in importance, then I decrease the opacity and add a Gaussian Blur or motion filter in Photoshop. If the photographic image is the primary area I want the audience to notice (such as a picture of a product), then the image can be more pronounced and little (or no) text is needed.In this title slide, the image is primary.In this slide of the same presentation, the image is secondary and "pushed" to the back by editing it first in Photoshop.You clearly need a consistent visual theme throughout your presentation, but most templates included in PowerPoint have been seen by your audience countless times (and besides, the templates are not all that great to begin with). Your audience expects a unique presentation with new (at least to them) content, otherwise why would they be attending your talk? No audience will be excited about a cookie-cutter presentation, and we must therefore shy away from any supporting visuals, such as the ubiquitous PowerPoint Design Template, that suggests your presentation is formulaic or prepackaged.You can make your own background templates which will be more tailored to your needs. You can then save the PowerPoint file as a Design Template (.pot) and the new template will appear among your standard Microsoft templates for your future use. You can also purchase professional templates on-line (for example:).Always be asking yourself, "How much detail do I need?" Presenters are usually guilty of including too much data in their on-screen charts. There are several ways to display your data in graphic form; here are a few things to keep in mind:Pie Charts. Used to show percentages. Limitthe slices to 4-6 and contrast the mostimportant slice either with color or by explodingthe slice.Vertical Bar ed to show changes inquantity over time. Best if you limit the bars to4-8.Horizontal Bar Charts. Used to comparequantities. For example, comparing salesfigures among the four regions of the company.Line ed to demonstrate trends. Forexample, here is a simple line chart showingthat our sales have gone up every year. Thetrend is good. The arrow comes in later tounderscore the point: Our future looks good!In general, tables are good for side-by-side comparisons of quantitative data. However, tables can lack impact on a visceral level. If you want to show how your contributions are significantly higher than two other parties, for example, it would be best to show that in the form of a bar chart (below, right). If you're trying to downplay the fact that your contributions are lower than others, however, a table will display that information in a less dramatic or emotional way.Color evokes feelings. Color is emotional. The right color can help persuade and motivate. Studies show that color usage can increase interest and improve learning comprehension and retention.You do not need to be an expert in color theory, but it's good for business professionals to know at least a bit on the subject. Colors can be divided into two general categories: Cool (such as blue and green) and Warm (such as orange and red). Cool colors work best for backgrounds as they appear to recede away from us into the background. Warm colors generally work best for objects in the foreground (such as text) because they appear to be coming at us. It is no surprise, then, that the most ubiquitous PowerPoint slide color scheme includes a blue background with yellow text. You do not need to feel compelled to use this color scheme, though you may choose to use a variation of those colors.If you will be presenting in a dark room (such as a large hall), then a dark background (dark blue, grey, etc.) with white or light text will work fine. But if you plan to keep most of the lights on (which is highly advisable) then a white background with black or dark text works much better. In rooms with a good deal of ambient light, a screen image with a dark background and light text tends to washout, but dark text on a light background will maintain its visual intensity a bit better.Learning to Use ColorAs we go through life, we learn that there are folks who are just natural at some things, while others of us have to work hard just to get by. For instance, some people can pick up a musical instrument in a few days, while it may take others a lifetime to learn. Some of us are barely able to speak English, while others can fluently speak several languages. And some of us are unable to do the Electric Slide without injuring those around them, while others can actually make it look like a line dance. The point is, while many things may seem unobtainable, they are things you can learn. We often think of a good eye for color as something innate rather than something learned. But in fact, given the proper tools, and possibly a few electrical shocks along the way, even a person who's colorblind can pick color schemes that are pleasing to the eye. So for all you colorblind readers out there, as well as those who quit Art 101 after learning there would be no nude models involved, we'd like to review how to select colors like a pro using the fundamentals of color.First let's deal with the basic terminology of color just to make sure we don't lose any of you along the way (we'd hate to have to come and pick you up later). We all know that primary colors are red, yellow, and blue. Then to get secondary colors, you add a primary color to another primary color. Yellow and red give you orange, red and blue give you purple, and blue and yellow give you green. But what then are tertiary colors? Why, simply a primary color added to one of the adjacent secondary colors. That means there are six tertiary colors (two colors for every primary color). Figure A shows a summary of these colors in all their basic splendor.Figure A: To pick the best color schemes, it's important to understand the three different types of colors.To fully understand the manner in which these colors relate, it's best to imagine these hues organized in a circle.This organization, shown in Figure B, is known in the design world as the color wheel. Sort of pretty, isn't it? But its real beauty is how it will help you pick colors to use in your Web site design.Figure B: Combining primary, secondary, and tertiary colors together, we get the color wheel. Choosing Colors Using the Color Wheel: The simplest approach to choosing colors using the color wheel is to simply imagine an equilateral triangle floating above the wheel. Each color at the vertices is a usable color. (For those of you who flunked math as well as art, the vertices are the places where the lines of the triangle meet.) This type of color selection is called a triad scheme. From our example in Figure C, you can see that we have four separate triad schemes that we can work with. The idea is that these hues work together to form a harmoniccombination of color.Figure C: There are four possible triads from the color wheel.But you certainly don't have to stop at triads. You could choose complementary colors, that is, hues that are directly across from each other on the color wheel--red and green for instance. These are called complementary colors because, when used together, they seem to make each other brighter and more vivid, as illustrated in Figure D.Figure D: Colors opposite from each other on the color wheel are said to be complementary. Variation on a Scheme: At this point we're ready to start mixing things up a bit, what with the triads and the complementary colors and all. For example, you could combine two complementary pairs together, called a double complement. Something like yellow and purple, blue and orange. Another iteration of glorious color wouldbe an alternate complement, where you combine a triad with the complement to one of the triadic hues. Green, reddish-purple, red, and orange for instance. You can also have a split complement that uses three colors, a hue and the two adjacent to its complement.Finally, in the combination category, you can have a tetrad, where you combine four colors that are directly across from each other. Here you would be using a primary, a secondary, and two tertiary colors. Figure E shows examples of each of these schemes.Figure E: Contrasting themes can liven up any Web site.All in the Family: Now that we've covered all the possible variations of contrasting colors, we need to take a look at the two types of schemes that use related colors--monochromatic and analogous. A monochromatic color set, as it sounds, uses a single hue but with varying tints and shades. Used correctly, this scheme can give a Web site a nice, clean look. An analogous color set, on the other hand, uses four contiguous colors along the wheel. Any four--you just spin the wheel. As you'll notice from the example shown in Figure F, the analogous scheme appears quite similar to a monochromatic scheme.Figure F: An analogous scheme looks almost monochromatic.Putting it all Together: Now that we've thoroughly inundated you with color choices, we need to give you a few final warnings. First and foremost, the color schemes we've highlighted may not work by themselves. You may still need to tweak the colors by varying the saturation and the value of each of the colors. The schemes that we illustrated are starting points, not ending points. Ultimately, the deciding factor will be the Web site's readability and the overall look and feel of the colors. To help you visualize how these colors will play off one another, design experts suggest you fire up any of the graphics applications that let you work in layers and compare the various themes to see which works best for your site. For example, as you can see in Figure G, some color combinations work without a bother while others require a little tweaking.Figure G: You can't expect every color combination to work for you.Conclusion: While the choice of color is one of the most subjective decisions in the world of design, it's still important to understand the theory behind why you should choose one set of colors over another. The theory may not let you instantly select a color scheme, but it will certainly lead you along the right path. Now, all you need to do is learn how to do the Electric Slide.Fonts communicate subtle messages in and of themselves, which is why you should choose fonts deliberately. Use the same font set throughout your entire slide presentation, and use no more than two complementary fonts (e.g., Arial and Arial Bold). Make sure you know the difference between a Serif font (e.g., Times New Roman) and a Sans-Serif font (Helvetica or Arial). Serif fonts were designed to be used in documents filled with lots of text. Serif fonts are said to be easier to read at small point sizes, but for on screen presentations the serifs tend to get lost due to the relatively low resolution of projectors. San-serif fonts are generally best for PowerPoint presentations, but try to avoid the ubiquitous Helvetica. I often choose to use Gill Sans as it is somewhere in between a serif and a sans-serif font and is professional yet friendly and "conversational." Regardless of what font you choose, make sure the text can be read from the back of the room.Times Arial Black and Arial。
presentation+skill
My objective of purpose is to ___________________. By the conclusion of this presentation, people will _________. I want to talk about______ so that _______ will take place.
Presentation Skill
Prepare Step by Step Professionally
1¡ £Develop Presentation Objectives 2¡ £Analyze your audience 3¡ £Main ideas leading to your objectives 4¡ £Find supporting information 5¡ £Design an opener 6¡ £Develop transitions 7¡ £Structure the main body
Presentation Skill
Step 1¡ £Develop Presentation Objectives
Objective Samples:
- My objective of purpose is to convince director to increase our departments’ budget for 15%
As managers, you need to :
• Speak during a meeting • Make others understand your plan • Sell your ideas and plan to bosses • Call on ation or support from others
Presentation-Skills英文演讲-展示技巧介绍教学文案
❖ Organize the talk first, then put details in.
Prepare It
Preparing for the Talk (PPT)
❖ Use the standard company format ❖ Do not change format, it’s designed to for a
❖ Projected visuals have severe limits
Must be read from a distance Must be simple and bold Complex graphs and charts are suitable to
be put in a printed form
❖ The purpose of the talk is to move them to your point of view
❖ Organize the messages using Pyramid Principle
Plan It
Building the Case
❖ The pyramid has been formed ❖ Enrich it with
Lap Visual
❖ Each one get a copy. Good for complex data sheet and charts
white boards
❖ Good for increasing interactivity among 15 or fewer people
On-screen presentation
more general points to cut them down
关于做presentation的技巧（范文大全）
关于做presentation的技巧（范文大全）第一篇：关于做presentation的技巧关于做presentation 的技巧～～ 2008-05-27 12:47 今天上ＡＲＷ课，主要内容是speech&oral presentation , 占期末评分的１０％。
偶由于前段时间一直在忙ＩＢ和选修，ＰＰＴ准备得很仓促，演讲稿即使写好了也没排练过几次，可是说是临阵磨枪，加上本人一直有怯场的毛病，结果可想而知－－－２０分的满分只拿了１４分；还被vickie 挑出一堆毛病，什么一些发音有问题啊，lack of eye-contact 阿，肢体语言不够啊。
郁闷半晌～～回来后痛定思痛，在网站上面搜了一些关于作presentation的小技巧，可能会对同学们有帮助。
1.不能紧张，周围最好有个什么可以依靠的东西。
2.可以将一些关键的词汇做好小的卡片，放在手中或者是前面的桌子上，但不要有太多的细节，否则会导致你总是不停的看手中的东西。
3.可以适当的应用一些道具，包括你要介绍或者解释的东西时，可以把这样东西相关的拿到讲演的地方，在讲解的过程中可以吸引听众的注意力。
4.条件允许的话，可以使用power point等，方便自己的讲解，也不会把讲解弄的很尴尬，但是主要的戏份是在讲演，而不是放映幻灯片。
5.可以准备一杯水，其实水的作用是来缓解压力或者当你一下子陷入茫然的时候给自己一个考虑的机会。
6.说话的时候勿求难词，关键是让大家能够听得懂，明白你究竟在说什么。
7.说话的语速控制在VOA Special English的速度上，可以使说话更加清晰表述清楚。
8.可以适当的穿插一些互动性的问题，这一点很重要，可以重申你的观点，并且让听众更加了解你要说的事情。
9.结束的时候千万不可以说that is all。
类的句型，这一点是外国人特别强调的，可以说thank you for coming等等一类的礼貌的话10.要尽量的放松，可以深呼吸或者是使两脚分开站立都是好的方法。
Presentation Skills
Presentation Skills
1
Tips for Preparing Presentation 1
Presentations need to be concise, clear, concrete, relevant, and above all, structured carefully!
4
Tips for Delivering Presentation 1
Talk to your audience, don't read to them from a script: Use notes, cue cards or overheads (overhead projectors) as prompts, and speak to the audience Look around and maintain/make eye-contact with the audience: Look at the audience as much as possible, but in random rotating order; don't fix on an individual Be natural & vary your voice quality: If you always use the same volume and pitch, your audience will switch off Speak loudly & clearly enough for everyone in the room to hear you: Speak key points out slowly and loudly & emphasize the key points by repeating them using different phrasing to make sure people realize which are the key points
presentation skill
lot to cram in to the next ten minutes, so I'd better make a start...
引
起听众的兴趣
- I'm going to be speaking about something that is vitally
- I won't take up more than ten minutes of your
time...
- I don't intend to speak for longer than ten minutes...
-
I know that time is short, so I intend to keep this brief
- I am grateful
for the opportunity to present...
- I'd like to thank you for
inviting/asking me/giving me the chance to...
- Good
morning/afternoon/evening ladies and gentleman
important to all of us.
- My presentation will help solve a problem
that has puzzled people for years...
- At the end of this
presentation you will understand why this company has been so successful
presentation skill 演讲技巧
Presenter： You Hui feng (尤慧丰)
Using Visual Aids Effectively
What’s the purpose of your visual aids? Designing visual aids Managing your visual aids Pitfalls（陷阱） of visual aids Alternatives to PowerPoint Visual aids vs handouts Backups – when it all goes wrong
Don’t over do things. Don’t use too many different transition effects.
Don’t use too small font sizes
White or black board Paper handouts Flip chart Video Artefacts or props
Speaking a little more slowly than usual, at the correct pace and do not rush.
Never slur your words together.
Use more expression in your tone of voice. Injecting pauses into your speaking.
Get a draft
Choose the type of language
Use esay words and sentences
Summing up
presentation skills
Academic presentation Political presentation Religious presentation
Commercial presentation
Job applicants presentation
Academic presentation
Political presentation
Religious presentation
1.3 Presentation goal
In order to make a successful speech, you must complete the following sentences:
the purpose of my presentation is....
3.1.2 Preventive Measures Of Nervousness
take a deep breath
be familiar with environment of presentation
visualize yourself giving the presentation when you practice every time
4.Reference
1.1 What is a presentation?
Presentation=演说，展示 Presentation skills =演讲技巧
1.2 Presentation classification
Commercial presentation
Job applicants presentation
Concentration curve
主题——演讲技巧（PresentationSkills）
主题——演讲技巧（PresentationSkills）第一篇：主题——演讲技巧(Presentation Skills)演讲技巧（Presentation Skills）技巧培训你是否有过这样的情况——在一些重要场合，表现得紧张怯场、逻辑不清、要点不明、单调枯燥、说服不力。
这样的表现在公司内部会造成信息传达不力，会议或培训效率不高；在公开场合，面对外部客户会导致公司产品和品牌形象大打折扣。
为什么会造成这种局面？——你有专业的技能知识或者管理经验，但是由于演讲和表现方面缺乏相应的练习，从而导致了演讲呈现效果不佳。
此课程的目的在于帮助企业员工掌握有力的演讲和呈现的技巧。
课程目标：通过此次培训，学员将会：λ建立自信，克服演讲紧张λ让演讲开场富有冲击力λ使演讲具有结构性，改善说服能力，赢得自信和认可λ更有效的处理提问—回答环节，从而不被听众的异议打扰λ多元化的演讲方式，有效运用其他辅助设备内容：1．有效演讲的内容组织设计2．演讲者魅力的展现3．演讲的多元化方式4．问题处理5.综合演练与持续发展形式互动式培训。
采用现场演练、摄像分析点评、场景模拟、案例分析等方式使学员全面参与，从而在较短时间内对所学内容产生深刻而持久的体验，并能轻松自然的运用到实际工作中。
授课地点江宁路838号富容大厦3楼上海外服国际人才培训中心（近海防路）培训课时2天，15人以内，双休日授课。
可安排内部培训。
联系人：章晔电话：021-6277 8990-312电子邮件：*******************第二篇：升华演讲主题的技巧演讲应有正确鲜明的主题，演讲的主题最能体现演讲的思想价值和审美品位，使演讲具有深刻感人的艺术魅力。
然而，表现演讲主题又不能流于空洞的说教、现象的罗列和人云亦云的老生常谈。
正确的做法是在运用典型充分的材料表达演讲主题时，及时对材料的本质内涵加以分析、概括、提炼、延伸，并通过富于理性色彩的语言点拨、渲染，激起听众的心理共鸣，将听众的思维引向一个更深邃、更崇高的境界，使演讲的主题得以升华。
Presentation-Skills英文演讲-展示技巧介绍
Presenting It
Presenting
❖ We often use a PPT hoping that it will present itself
❖ Unless extremely well made and includes all the info, it will not stand on its own
Bullet points Charts Graphs
❖ Organize the talk first, then put details in.
Prepare It
Preparing for the Talk (PPT)
❖ Use the standard company format ❖ Do not change format, it’s designed to for a
❖ Watch your tone of voice
❖ Deliver your presentation with confidence
Presenting It
Speaking Tips
❖ Don’t read your slide
One way to prevent this is ONLY provide clues to the message on the slide.
Bodoni are good for printed or Light colored
paper versions)
Logo (size, color)
20
Minimum “point” of font size
24
Prepare It
Bullet Point Text
❖ Don’t use long passages of text ❖ Reading will take audiences’ attention
presentation skills.ppt
（1）演示题目（长度不超过一行的60%，如太长， 应精简文字或设为两行。三行为大忌。）
（2）副标题（不一定要有）
（3）演示人姓名：常用的排版方式是全居中，也可 以采用full block或half block，但要与选用的 powerpoint template背景配合。
-Please stop me if you have any questions.
受邀请在会议上致词 - I am grateful for the opportunity to present...
- I'd like to thank you for inviting/asking me/giving me the chance to...
4. 演示正文页面 字数最忌太多。 要按照信息的重要性排好次序， 每行字数不要差别太大。
5. Visual aid
适当使用视觉辅助手段很重要，但不要太多， 以免喧宾夺主。所谓视觉辅助指的不是office 自带的那些剪贴画，而是各种图形、图标等。 office的各种图标也尽量不要使用。
7. 动画效果与transition Office页面动画效果要 慎用。除非某个页面有特别强调内容，也不 要使用页面转换动画效果。这些都是不专业 的表现。
应对问题 -I will be pleased to answer any questions you may have at the end of the presentation.
-If you have any questions, I will be pleased to answer them at the end of the presentation.
Presentation Skill-Half day N918
听众的期望
（兴趣点、关注点、希望听到什么）
讲的东西对我有没有价值
你想要我怎么样
听众的构成
（参与者是谁?水平怎样?背景怎样）
演讲技巧
17
….
演讲流程
2) 听众需求分析
关系谁 Who What 中心 思想
听众需求分析 When 时机
Why
How
利益
怎样讲
演讲技巧
18
.
பைடு நூலகம்
演讲流程
3) 中心思想
1 维护自尊、增强自信 2 寻求帮助、鼓励参与 3 覆盖目标，及时检查 4 理性引导、确保理解 5 吸引听众、提高认同度 6 恰当使用例子与比喻 7 有效地使用视觉教具 8 时间管理 9 处理听众的提问 10 克服恐惧
演讲技巧
43
.
我在场上，我来控制
良性互动
1 维护自尊、增强自信 2 寻求帮助、鼓励参与
控 制 技 巧
演讲流程
演讲技巧
11
..
Have a rest…
10 min
演讲技巧
12
基本知识
“三寸之舌，强于百万之师”
“演讲可以改变历史!”
“美国总统是演讲的产物”
结论：
演讲已成为人们生存和竞争的一种必备工具 演讲是一门专业课程
演讲技巧
13
…….
基本知识
每个人都能成为演讲高手吗？
只要你有
你只需要
视觉的风格
演讲技巧
字体大一点 色彩、风格统一正文 尽量简单 清楚而有条理 版面协调
53
....
演讲的10个技巧
太阳系星球半径比
水星 0.38 金星 0.966 地球 1 火星 0.533 木星 11.2 土星 9.36 天王星 3.72 海王星 3.94 冥王星 0.18 注:地球单位（半径）为：6370千米
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Schwabmünchen
Purpose 培训目的
Goal: 目标:
• To improve presentation skills 提高演讲技巧
Expectations: 期望:
• How to create convincing presentation 如何制作更有说服力的演示文稿 • Useful tips to make effective presentation 制作高效演示文稿的技巧 • How to deliver a presentation 高效演讲技巧
CN
IN FE LA AF ME EU MX TOTAL
14
14 0 10 0 3 6 10 60
20
11 0 10 5 0 3 20 40
7
15 13 32 0 4 4 4 57
140
59 35 76 10 10 10 50 350
35
15 13 2 3 4 20 20 44
34
21 11 19 8 10 12 30 56
4 | Focus where it matters
Understand your goal 明确目标
• • • • • • • What do I want to achieve? 我想实现什么目标 Just for information or decision needed? 信息分享还是要做决定 Does this page support my objectives? 这页是否支持我的目标 Does this number support my objectives? 这个数字是否支持我的目标 Did I lay out all arguments? 我把所有的论据都阐明了吗 What will be the arguments against this? 相对立的论据是什么 At the end, ask yourself “Is this what I wanted to say? Will I achieve my goal”? 最终 问自己“这些是我想说的吗？我能否实现目标？”
• Stay consistent between the slides with fonts, size, colours 多页间字体、字号、颜色要保持一致
• Is it readable to the people sitting on the back? 后排人能看见吗
• Size less than 18 will be difficult to read 小于18号字体很难看到
Effective presentation skills 高效演讲技巧培训
----FY1718
Gavin Zhou/Wang Weimin
Stockholm Veenendaal Crawley Montreal Helsinki
Beijing
Sunnyvale Shanghai St. Louis
10 | Focus where it matters
• How to create convincing presentation 如何制作更有说服力的演示文稿
• Useful tips to make effective presentation 制作高效演示文稿的技巧
• How to deliver a presentation 高效演讲技巧
6 | Focus where it matters
Send a clear message 传递一个明确的信息
• What is the message of my presentation? 报告要传递的信息是什么 • What is the message of this slide? 这页要传递的信息是什么 • Each slide should have a clear message 每页都有一个明确信息 • All messages should lead to the goal of the presentation 所有信息共 同指向所要实现的目标 • A lot information does not mean there’s a message 有很多数据不一定 有明确的信息 • Highlight the key message in your slide 文稿里的关键信息要突出显示
11 | Focus where it matters
Fonts and colours 字体和颜色
• Stick to the template fonts and colours 保持模板的字体和颜色 • Use Elekta standard fonts and colours 使用医科达标准字体和颜色
3 | Focus where it matters
Address your audience 了解听众
• Who is the audience? 谁是听众 • Do they know the topic? 他们了解演讲内容吗 • What do they expect? 听众的期望是什么 • What do I need to tell them? 我需要告诉听众什么 • Can they understand what I say? 听众能否听懂 • What did you present last time? 上次讲过什么 • Do I need to repeat the status from last time? 需要重复上次的情况 • Is this attractive to the audience? 是否对听众有吸引力
• Use bullets, tab, indent, text boxes, spacing properly 正确运用项目符号、制表符、缩进、文本框、 空格等
2 | Focus where it matters
2
• How to create convincing presentation 如何制作更有说服力的演示文稿 • Useful tips to make effective presentation 制作高效演示文稿的技巧 • How to deliver a presentation 高效演讲技巧
Radiation oncology started in China in 1930s, which limited to only a few hospitals of Shanghai, Beijing, Guangzhou. After 1949, with the great development of medical treatment and health services, radiotherapy also made a great progress. But in comparison with the developed countries, radiation oncology in China still has a great distance to cover including equipment items, personnel, , treatment technique etc. Although the number of radiotherapy equipment increased fast, the capacity per capita is still lower than the world average level. WHO suggest that there should be 2~3 tele-radiotherapy treatment facilities per million people. The present number is 3.4 in British, 8.2 in America, in France it is 4. However the possession of accelerators is 0.43 per million population in China who has a population of 1.3 Billion. Compared with the 1990s, the number of radiotherapy departments, equipment and the number of staff has increased three times, four times and twice respectively. This speed of development is the fastest in the world. The market for radiotherapy equipments is increasing rapidly. It’s expected that radiotherapy equipments will continue increase rapidly in China in the next 10 years with an annual growth rate more than 30%.
• Be aware of the colour effect on projector 留意投影对颜色的影响 • Enhance important points with simple bold and/or colour 用粗体字或者颜色强调重点 • Check your spelling (automatic spelling check) and grammar 检查拼写语法错误（可以使用自动 检查）
5 | Focus where it matters
Tell a story 讲述一个故事
• Is the overall argumentation logical? 总体论据符合逻辑吗 • Is this slide tell the same story? 这页是讲的同一个故事吗 • Does this number support the overall story? • 这个数字是否支持你的整体故事 • Can you understand the goal just by looking at the presentation? 从演示文稿能直接看明白目的吗 • Is the story impressive? 故事有没有感染力