商务英语写作课件

What Is Business Writing
• Generally, the writing which is related to business should all be called business writing.
• Business letters concerning establishing relationships, advertisements, fax, brochures, memo, e-mail, business reports, application letter, resume, etc.
• •
Getting in ---choose the possible answers from the lists in each case
• 3. Is there any necessity to write a letter or a fax to acknowledge the order you received? • a.Yes b. no
Getting in ---choose the possible answers from the lists in each case
• 2. If you want to place an order with a supplier, you will _______. • a. Make a phone call first, and then write a letter to confirm the order. b. Only need to make a phone call. c. Write a letter or a fax to place the order.
Lesson 1
Business English Writing
Skills and practice
Getting in ---choose the possible answers from the lists in each case
• 1. Communication becomes easy and convenient in the modern business interactions. We can ____ to get contact with our business • partners. a. write a letter b. send an e-mail • c. make a phone call d. send a telegraph • e. send a fax f. send a short message • g. write a memo
Getting in Could you list any reasons for the survival of business letters?
• A. it is real -------- its being in black and white can carry something undoubted or denied so it can carry commitment. • B. it is written by someone, so it at least bears his/her signature, which gives off a touch which may make the business not so tough or cold. • C. Even in today, there are quite a few regions that Internet hasn’t covered or is
• • • • • • Completeness Conciseness Correctness Clarity Courtesy Consideration
6Cs Principle1: Completeness
• Try to answer all questions asked.
• Whenever you reply to a letter containing one or more questions, try to answer all of them-stated or implied. • Provide all the necessary information the reader need. Sometimes you should provide something extra when desirable.
Functions of Business Writing
• To inform---- convey vast amount of information • To influence readers’ attitude and actions • To entes of Business English Writing-------6Cs principles
6Cs Principle 2 : Conciseness
• 2) Avoid wordy statements and unnecessary repetition. • Eg. • 1. I am writing you at this time to enclose in this letter a tentative plan for the forthcoming visit to California by our Director Mr. Nei next August when we might get together to discuss matters of mutual interest. • --------Here is a tentative plan for Mr. Nei’s visit
6Cs Principle 2 : Conciseness
• Conciseness ------communicating an idea in the fewest words without sacrificing completeness and courtesy. • • 1) keep sentences short • please don’t hesitate to write to us please write us • due to the fact that