商务英语写作课件
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商务英语写作教程(第三版)课件：Meeting minutes
Qian Huilin, manager of Department A
Chen Zhen, manager of Department B
Zhang Yan, manager of Department C
Li Jing, manager of Department D
Zhao Qiang, manager of Department E
商务英语写作教程（第三版）
Meeting Minutes
The minutes of a meeting are a record of what happened, what was decided, and what actions will be taken as a result of the meeting. They should be written for every meeting, and presented at the next meeting or beforehand. Minutes should be written in the third person, for example, the minutes should say "The Board decided..." instead of "We decided...". Minutes need not be typed on a computer. Readable handwriting is fine. The body of each topic should include the important points of the discussion and what action will be taken along with who will take the action and when it will be done. Someone who has never been to the meeting should be able to understand the minutes.
商务英语写作教程(第三版)课件：Goodwill letters 1
Congratulations on making the Fortune Magazine list of Asian leaders at the forefront of change. Your impressive achievements honor the University of Washington and especially the School of Business Administration.
Dear Dr. Anderson,
I was very pleased to hear that you were promoted to be chairman of the Department of Education. Please accept my warm congratulations. For many years you have worked tirelessly for the cause of education. Your winning the position shows that your splendid service is recognized by all. I am sure that under your guidance, the school will make even greater contributions to the educational cause in future.e I wish you every success in your future career.
Campus life is different in different countries， in order to make your life more comfortable， the following I will describe some of the proposals in my school life.
Dear Dr. Anderson,
I was very pleased to hear that you were promoted to be chairman of the Department of Education. Please accept my warm congratulations. For many years you have worked tirelessly for the cause of education. Your winning the position shows that your splendid service is recognized by all. I am sure that under your guidance, the school will make even greater contributions to the educational cause in future.e I wish you every success in your future career.
Campus life is different in different countries， in order to make your life more comfortable， the following I will describe some of the proposals in my school life.
商务英语写作教程(第三版)课件：Memos
An important meeting will take place in the Conference Room at twelve noon tomorrow and every Head Office Union Representative is expected to attend. Please acknowledge receipt of this memo by phoning my secretary on extension 251 today.
We are pleased to be able to help you make this change, Cary.
Case study
memo
To: Jackson Pallock, Internal Auditor From: Mabelline Yuric, Sales Supervisor of Cosmetics Subject: Response to Request for New-Life Cosmetics Sales
They are as follows: Telephone Mr. Brown of The Dog and Parrot and Mrs Smith of John Barry Furniture to tell
them that their orders will arrive three days later than promised because of a machinery breakdown. Please apologise for the delay. Interview Mr. J King at 2pm who has a complaint about a bedroom suite he has bought. Take delivery of a kitchen unit which is arriving at 4pm Telephone the local garage and cancel my appointment to discuss the refurbishment of their car showroom.
We are pleased to be able to help you make this change, Cary.
Case study
memo
To: Jackson Pallock, Internal Auditor From: Mabelline Yuric, Sales Supervisor of Cosmetics Subject: Response to Request for New-Life Cosmetics Sales
They are as follows: Telephone Mr. Brown of The Dog and Parrot and Mrs Smith of John Barry Furniture to tell
them that their orders will arrive three days later than promised because of a machinery breakdown. Please apologise for the delay. Interview Mr. J King at 2pm who has a complaint about a bedroom suite he has bought. Take delivery of a kitchen unit which is arriving at 4pm Telephone the local garage and cancel my appointment to discuss the refurbishment of their car showroom.
BEC商务英语高级写作-建议Proposalppt课件
4. Conclusion
In this part, you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.
e.g.
To sum up, it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits. Our position in the market will be strengthened.
recommendations. I’ll sum up by saying… I am positive that… In view of the above, we find… We’ll conclude by saying…
Writing Steps
1. Before writing 首先应认真读题，弄清题目的具体要求， 明确写作目的和写作者的身份。
show that…
存在问题
There is another problem which has to be solved.
In the past several months, a number of organizational problems had surfaced.
The major problems which exist in our company can be summarized as follows: … .
2) Benefit：There is no denying that these improvements will bring vast profits to the company. Our employees will be able to work faster, more effectively and make greater use of technological innovations. Moreover, our company will be more likely to easily overcome fierce competition in the market.
商务英语写作PPT课件
highly appreciated if… • 6. ship the goods in one lot • 7. on/about 15 May • 8. be in a position to do… • 9. offer sb the shipping space for the whole lot
• 2. ask for immediate examination of the shipment and quick notification of any possible damage.
• 3. call attention to the shipping documents enclosed.
2021
6
• 8. fulfill the order
• 9. supply the goods in time
• 10. do one’s utmost to deliver the goods… • 二. How to write a letter to urge the delivery of
2021
15
• 2. advise how you wish to book shipping space (shipping the goods in one lot or making partial shipments, date of shipment and quantity of shipment…)
• Shipment, one of the indispensable terms of sales contract, signifies the seller's fulfillment of the obligation to make delivery of the goods. In practice, shipment involves such procedures as clearing the goods through the customs, booking shipping space or chartering a ship, completing shipping documentation, dispatching shipping advice.
• 2. ask for immediate examination of the shipment and quick notification of any possible damage.
• 3. call attention to the shipping documents enclosed.
2021
6
• 8. fulfill the order
• 9. supply the goods in time
• 10. do one’s utmost to deliver the goods… • 二. How to write a letter to urge the delivery of
2021
15
• 2. advise how you wish to book shipping space (shipping the goods in one lot or making partial shipments, date of shipment and quantity of shipment…)
• Shipment, one of the indispensable terms of sales contract, signifies the seller's fulfillment of the obligation to make delivery of the goods. In practice, shipment involves such procedures as clearing the goods through the customs, booking shipping space or chartering a ship, completing shipping documentation, dispatching shipping advice.
商务英语写作课件-unit 1
Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information
Academic writing (example): complex structure
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Employees want to keep their jobs they will work hard for promotions.
Correct
The meeting of the market investigation report was held on Wednesday.
Employees want to keep their jobs. They will work hard for promotions.
Compare the following sentences:
Uncourteous
Courteous
We request early reply.
We appreciate your
early reply.
We regret you have misunderstood us.
We are sorry we didn’t make ourselves clear.
Academic writing (example): complex structure
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Employees want to keep their jobs they will work hard for promotions.
Correct
The meeting of the market investigation report was held on Wednesday.
Employees want to keep their jobs. They will work hard for promotions.
Compare the following sentences:
Uncourteous
Courteous
We request early reply.
We appreciate your
early reply.
We regret you have misunderstood us.
We are sorry we didn’t make ourselves clear.
商务英语写作课件
Learn the proper format and
structure of business letters to
communicate with professionalism.
3
Reports and Proposals
Discover the key components and techniques for writing impressive business reports and proposals.
Writing Concise Emails
Learn techniques to convey your message effectively in a concise and clear manner.
Email Etiquette
Understand the importance of email etiquette and best practices for professional email communication.
Building Rapport
Discover techniques for establishing a connection with your audience through your writing.
Cultural Sensitivity
Understand the importance of cultural awareness and how it can impact your business communication.
Understanding the Target Audience
Identifying Your Audience
Learn how to analyze and understand your target audience to tailor your writing effectively.
实用商务英语写作第二版教学课件UnitTask
同学们需要培养自主学习的能 力，通过自我评估和反思，不 断调整自己的学习方法和策略 ，提高学习效果和学习动力。
拓宽视野和提高综 合素质
同学们需要关注国际商务动态 和跨文化交流，了解当今社会 的发展趋势和未来走向，提高 自己的综合素质和社会责任感 。
THANKS
原则
正式原则是指在写作过程中使用正式的语言和文体，避免口语化和非正式的用语；礼貌原则是指在写作过程中 注重礼貌的表达方式，尊重对方的感受和利益；准确原则是指在写作过程中确保信息的准确性和可信度，避免 歧义和误解；清晰原则是指在写作过程中条理清晰，逻辑严密，使读者易于理解和接受。
商务英语写作的基本技巧
培养跨文化商务意识
课程将介绍中西方文化背景下的商务 礼仪和惯例，帮助同学们了解不同文 化之间的差异，避免在商务交流中产 生误解和不必要的麻烦。
提高写作水平
通过大量的写作练习和实践，同学们 将不断提高自己的英文写作水平，熟 悉商务英语写作的规范和要求。
商务英语写作的未来发展趋势
全球化趋势
数字化和信息化趋势
实用商务英语写作第二版教学课件 UnitTask
xx年xx月xx日
目 录
• 商务英语写作的基础知识 • 商务英语写作的常见文种及格式 • 商务英语写作的技巧及实例分析 • 商务英语写作的礼仪及文化差异 • 商务英语写作的实战技巧及案例分享 • 课程总结与展望
01
商务英语写作的基础知识
商务英语写作的定义与重要性
个性化和专业化趋势
随着全球化进程的不断加速，商务英 语写作将在国际交流中发挥更加重要 的作用。同学们需要关注全球化趋势 ，了解不同国家和地区的文化背景和 商务惯例。
现代信息技术的发展为商务英语写作 提供了更多的机会和平台。同学们需 要掌握相关的信息技术和工具，如电 子邮件、即时通讯工具、在线会议等 ，以便更好地适应数字化和信息化趋 势。
商务英语写作教程(第三版)课件：Reports
商务英语写作教程（第三版）
Reports
report
A report is an orderly and objective presentation of information that helps in decision making and problem solving.
The writer of reports is expected to collect information from all likely sources, and, based on numerical data, to write a report which provides information, presents a summary of discoveries or findings concerning a specific problem, arrives at a definite conclusion, proposes a course of action, and/or makes recommendations on a specific subject for a specific reader.
Steps of creating a report
Determine the Scope of the Report Consider Your Audience Gather Your Information Analyze Your Information Determine the Solution Organize Your Report
Findings A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
Reports
report
A report is an orderly and objective presentation of information that helps in decision making and problem solving.
The writer of reports is expected to collect information from all likely sources, and, based on numerical data, to write a report which provides information, presents a summary of discoveries or findings concerning a specific problem, arrives at a definite conclusion, proposes a course of action, and/or makes recommendations on a specific subject for a specific reader.
Steps of creating a report
Determine the Scope of the Report Consider Your Audience Gather Your Information Analyze Your Information Determine the Solution Organize Your Report
Findings A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
商务英语写作课件
Logical rigor Maintain logical rigor to ensure that each part of the content supports each other.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.
Writing Business Contracts
Clear terms
The contract terms should be clear and unambiguous to avoid ambiguity.
Grammar errors and correction methods
Try to simplify sentences and paragraphs as much as possible, avoiding lengthy and complex expressions.
Formal language
Use formal and professional language to avoid colloquialism and slang.
Logicality: Following a certain logical order, such as causal relationships, chronological order, etc., makes it easier for readers to understand the content of the article.
Legal compliance
Ensure that the contract content complies with relevant laws and regulations.
Protect the rights a…
The contract should fairly protect the rights and interests of both parties and avoid unilateral benefits.
商务英语写作教程(第三版)课件：Principles for business written
Sales have increased this month; the figures are encouraging. (concise)
2) Your check in the amount of US$ 2,600 payable to the order of James Smith was received today. (wordy)
This chair will eliminate tired employees. (ambiguous) This chair will reduce fatigue. (revised)
3) We would like to explain the price rise for two reasons.(ambiguous) We would like to give two reasons for the price rise. (clear)
Thank you for your order of 1000 Model A color televisions. You’ll be receiving them approximately three weeks from today. (You-attitude)
From now on, we plan to keep the drive-in window open until six o’clock each workday evening. (We-attitude)
2) The summer months are almost here, and you should check your air conditioner for proper working order. (impolite)
2) Your check in the amount of US$ 2,600 payable to the order of James Smith was received today. (wordy)
This chair will eliminate tired employees. (ambiguous) This chair will reduce fatigue. (revised)
3) We would like to explain the price rise for two reasons.(ambiguous) We would like to give two reasons for the price rise. (clear)
Thank you for your order of 1000 Model A color televisions. You’ll be receiving them approximately three weeks from today. (You-attitude)
From now on, we plan to keep the drive-in window open until six o’clock each workday evening. (We-attitude)
2) The summer months are almost here, and you should check your air conditioner for proper working order. (impolite)
商务英语写作 全套课件共278页PPT
Write simply, clearly, courteously, grammatically and to the point.
Paragraph correctly with one topic in each paragraph. Make sure that your typing is accurate and the display artistic, aiming at an attractive and pleasing appearance for your
Body of the letter is the main part of a letter. It expresses the writer’s desires, opinions, purposes, etc. So it should be carefully planned and paragraphed, with the opening sentence referring to previous correspondence, the actual message of the letter and the closing sentence referring to your intentions, hopes or expectations concerned with your future actions or plans. When writing, the writer should pay attention to the following:
10
letter.
Structure of BusinessFra bibliotekLetters
8) Complimentary Close
Paragraph correctly with one topic in each paragraph. Make sure that your typing is accurate and the display artistic, aiming at an attractive and pleasing appearance for your
Body of the letter is the main part of a letter. It expresses the writer’s desires, opinions, purposes, etc. So it should be carefully planned and paragraphed, with the opening sentence referring to previous correspondence, the actual message of the letter and the closing sentence referring to your intentions, hopes or expectations concerned with your future actions or plans. When writing, the writer should pay attention to the following:
10
letter.
Structure of BusinessFra bibliotekLetters
8) Complimentary Close
商务英语写作ⅱ教学课件
Starting with a clear introduction and ending with a conclusion or summary is important for constructing business writing
Beginnings and endings
Organizing ideas into paragraphs that are coherent and logically ordered is crucial for making writing easy to follow
Grading: Grade students' writing assignments based on criteria such as accuracy, clarity, consistency, and professionalism Provide clear feedback on how they can improve their grades through better writing techniques and language use
Business English Writing Practice
03
Letters and emails: Letters and emails are the most common types of business writing, used for communication with customers, suppliers, and business partners They should be clear, concise, and professional
Teaching courseware for Business English Writing I
Beginnings and endings
Organizing ideas into paragraphs that are coherent and logically ordered is crucial for making writing easy to follow
Grading: Grade students' writing assignments based on criteria such as accuracy, clarity, consistency, and professionalism Provide clear feedback on how they can improve their grades through better writing techniques and language use
Business English Writing Practice
03
Letters and emails: Letters and emails are the most common types of business writing, used for communication with customers, suppliers, and business partners They should be clear, concise, and professional
Teaching courseware for Business English Writing I
商务英语写作概述ppt课件
The ability to write effectively is a valuable
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
BUSINESS WRITING
商务英语写作
Course Outline
2023/11/10
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1
Text Book
商务英语写作(修订版)
BUSINESS ENGLISH WRITING
胡英坤 车丽娟 主编 外语教学与研究出版社 2013.8
2023/11/10
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2
Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信s函s 的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
2023/11/10
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《商务英语书信写作》课件
Organize the letter in a logical manual to ensure that the reader can easily follow the content
Clear structure
Use precision language to discover your message effectively
Include with a warm farewell, reiterate key points, and provide contact information for further communication
Closing paragraph
Opening paragraph
Briefly summarize the purpose and outline the contents of the letter
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Precision wording
01
Reminder of the recipient's time zone when sending the letter to ensure it comes during business hours
02
Tone: Maintain a professional tone that is neither too formal nor too casual
商务英语书信写作ppt课件
• Dear Mr. X • Dear Ms. X • Dear Mrs. X • Dear Miss. X
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
• Dear Sir • Dear Madam • Dear Sir or Madam
• Dear Customer • Dear Clients • Dear Users
• Prof. John Baker • President John Baker • Doctor John Baker
• Please confirm if you would like to go ahead with the project.
• Please confirm our reservation.
• Please give me a call to confirm that the order has arrived.
• We have been asked to check the invoices again. There are some problems with this month’s closing.
invoice 发票 closing 会计决算
• This is just a quick note to let you know that my phone extension has been changed to 522.
• Just a quick note to remind you to set your automatic email before you go away.
Confirming 确认
• I am writing to confirm your appointment to the position of Marketing Manager. Congratulations.
商务英语写作教程(第三版)课件：Application letters
etter should contain the following components:
State the reason for writing. Give the position that you are applying for and mention where you heard about the job. If you read about the position in a newspaper, state the name of the paper and the date on which it was printed. If you heard about the position through a contact, ask the contact for permission to use his/her name and mention this in the first paragraph.
SUPPLEMENTARY SAMPLE LETTERS
Examples
As a promoter for Kentech Training at the 1997 Paris Air Show, I discussed Kentech's products with marketers and sales personnel from around the world. I also researched and wrote reports on new product development and compiled information on aircraft industry trends. The knowledge of the aircraft industry I gained from this position would help me analyze how Aerosol products can meet the needs of regular and prospective clients, and the valuable experience I gained in promotion, sales, and marketing would help me use that information effectively. I would welcome the opportunity to discuss these and other qualifications with you. If you are interested, please contact me at (317) 555-0118 any morning before 11:00 a.m., or feel free to leave a message. I look forward to meeting with you to discuss the ways my skills may best serve Aerosol Monitoring and Analysis.
State the reason for writing. Give the position that you are applying for and mention where you heard about the job. If you read about the position in a newspaper, state the name of the paper and the date on which it was printed. If you heard about the position through a contact, ask the contact for permission to use his/her name and mention this in the first paragraph.
SUPPLEMENTARY SAMPLE LETTERS
Examples
As a promoter for Kentech Training at the 1997 Paris Air Show, I discussed Kentech's products with marketers and sales personnel from around the world. I also researched and wrote reports on new product development and compiled information on aircraft industry trends. The knowledge of the aircraft industry I gained from this position would help me analyze how Aerosol products can meet the needs of regular and prospective clients, and the valuable experience I gained in promotion, sales, and marketing would help me use that information effectively. I would welcome the opportunity to discuss these and other qualifications with you. If you are interested, please contact me at (317) 555-0118 any morning before 11:00 a.m., or feel free to leave a message. I look forward to meeting with you to discuss the ways my skills may best serve Aerosol Monitoring and Analysis.
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What Is Business Writing
• Generally, the writing which is related to business should all be called business writing.
• Business letters concerning establishing relationships, advertisements, fax, brochures, memo, e-mail, business reports, application letter, resume, etc.
• •
Getting in ---choose the possible answers from the lists in each case
• 3. Is there any necessity to write a letter or a fax to acknowledge the order you received? • a.Yes b. no
Getting in ---choose the possible answers from the lists in each case
• 2. If you want to place an order with a supplier, you will _______. • a. Make a phone call first, and then write a letter to confirm the order. b. Only need to make a phone call. c. Write a letter or a fax to place the order.
Lesson 1
Business English Writing
Skills and practice
Getting in ---choose the possible answers from the lists in each case
• 1. Communication becomes easy and convenient in the modern business interactions. We can ____ to get contact with our business • partners. a. write a letter b. send an e-mail • c. make a phone call d. send a telegraph • e. send a fax f. send a short message • g. write a memo
Getting in Could you list any reasons for the survival of business letters?
• A. it is real -------- its being in black and white can carry something undoubted or denied so it can carry commitment. • B. it is written by someone, so it at least bears his/her signature, which gives off a touch which may make the business not so tough or cold. • C. Even in today, there are quite a few regions that Internet hasn’t covered or is
• • • • • • Completeness Conciseness Correctness Clarity Courtesy Consideration
6Cs Principle1: Completeness
• Try to answer all questions asked.
• Whenever you reply to a letter containing one or more questions, try to answer all of them-stated or implied. • Provide all the necessary information the reader need. Sometimes you should provide something extra when desirable.
Functions of Business Writing
• To inform---- convey vast amount of information • To influence readers’ attitude and actions • To entes of Business English Writing-------6Cs principles
6Cs Principle 2 : Conciseness
• 2) Avoid wordy statements and unnecessary repetition. • Eg. • 1. I am writing you at this time to enclose in this letter a tentative plan for the forthcoming visit to California by our Director Mr. Nei next August when we might get together to discuss matters of mutual interest. • --------Here is a tentative plan for Mr. Nei’s visit
6Cs Principle 2 : Conciseness
• Conciseness ------communicating an idea in the fewest words without sacrificing completeness and courtesy. • • 1) keep sentences short • please don’t hesitate to write to us please write us • due to the fact that